{"product_id":"axe-flexible-hair-paste-urban-messy-look-2-pack-medium-hold-matte-natural-texture-for-short-to-mid-hair","title":"AXE Flexible Hair Paste Urban Messy Look 2-Pack — Medium Hold, Matte Natural Texture for Short to Mid Hair","description":"\u003cp\u003e\u003cstrong\u003eAXE Urban Messy Look Flexible Hair Paste is a medium-hold styling paste that delivers natural-looking texture and touchable movement for short to mid-length hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for men who want an undone, lived-in style without stiffness or shine, this two-count set of 2.64 oz containers gives you repeated texture boosts and easy restyling. The formula provides hold that flexes with your hair so you can reshape throughout the day and keep a casual, polished appearance that doesn’t look overworked.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste create that 'messy' but controlled style?\u003c\/h3\u003e\n\u003cp\u003eThe paste adds separation and bite so hair appears naturally tousled while still holding its shape. It’s formulated to cling to hair strands for texture, not to coat and weigh hair down, leaving movement and a matte-to-natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold keeps style in place without becoming rigid.\u003c\/li\u003e\n  \u003cli\u003eTexturizing agents provide separation and volume.\u003c\/li\u003e\n  \u003cli\u003eNatural finish avoids greasy or overly shiny results.\u003c\/li\u003e\n  \u003cli\u003eEasy to rework with your fingers during the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s the best way to apply the paste for short to mid-length hair?\u003c\/h3\u003e\n\u003cp\u003eStart with a fingertip-sized amount, warm it between your palms, then work through dry or slightly damp hair. Focus on roots and ends where you want extra separation, tousling with fingers to create that signature undone look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a small amount for light texture, add more for definition.\u003c\/li\u003e\n  \u003cli\u003eApply from back to front for even coverage and layering of texture.\u003c\/li\u003e\n  \u003cli\u003eRe-shape as needed; the formula accepts restyling without buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this paste weigh hair down or look greasy?\u003c\/h3\u003e\n\u003cp\u003eNo — the AXE paste is designed to maintain hair’s natural body and avoid heaviness. It provides a dry-to-natural finish so hair keeps its tactile feel and looks effortless rather than product-coated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight formulation prevents flattening of roots.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish keeps strands separated and touchable.\u003c\/li\u003e\n  \u003cli\u003eWorks well for finer hair needing texture and thicker hair needing definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the hold last and can you restyle during the day?\u003c\/h3\u003e\n\u003cp\u003eThe medium hold stays effective through daily activity but remains flexible enough to restyle. You can tousle or reshape with your fingers multiple times without the paste flaking or turning stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAll-day texture with the ability to rework on the go.\u003c\/li\u003e\n  \u003cli\u003eNo crunchy residue after restyling.\u003c\/li\u003e\n  \u003cli\u003eIdeal for quick touch-ups between meetings or before nights out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: AXE Urban Messy Look Flexible Hair Paste is best for men with short to mid-length hair who want an easy, everyday textured style with movement and a natural finish. It’s a smart pick for those who prefer finger-styled looks, need a product that can be reshaped during the day, and want a lightweight paste that won’t look shiny or weigh hair down. Pair it with AXE shampoos and conditioners to maintain hair health and extend styling performance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Eau), Petrolatum, Beeswax (Cire d?abeille), Stearic Acid, PVP, Glycol Stearate, Glyceryl Stearate, Steareth-21, PEG-100 Stearate, Propylene Glycol, Tridecyl Trimellitate, Fragrance (Parfum), Cetyl Alcohol, Magnesium Aluminum Silicate, DMDM Hydantoin, Stearamide AMP, Disodium EDTA, Iodopropynyl Butylcarbamate, Quartz, Titanium Dioxide (CI 77891), Blue 1 (CI 42090), Red 33 (CI 17200)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste good for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula is suitable for everyday styling and allows repeated restyling without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp or dry hair—damp gives softer definition, dry delivers more texture and separation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AXE","offers":[{"title":"Default Title","offer_id":53454528414043,"sku":"B01INE0K7C","price":26.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/axe-front-packaging-urban-messy-paste.jpg?v=1782547684","url":"https:\/\/remediesbeauty.co.uk\/products\/axe-flexible-hair-paste-urban-messy-look-2-pack-medium-hold-matte-natural-texture-for-short-to-mid-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}