{"product_id":"avon-anew-platinum-day-lifting-cream-daytime-moisturizer-for-mature-skin-lightweight-lifting-smoothing-50-ml","title":"AVON Anew Platinum Day Lifting Cream — daytime moisturizer for mature skin, lightweight lifting \u0026 smoothing (50 ml)","description":"\u003cp\u003e\u003cstrong\u003eAVON Anew Platinum Day Lifting Cream is a daytime facial moisturizer formulated to hydrate and visibly lift mature skin while providing a smooth, refined finish under makeup.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight day cream from AVON’s Anew Platinum line targets loss of firmness and uneven texture commonly experienced by mature skin. It blends moisturizing emollients, skin-smoothing ingredients, and skin-supporting actives into a non-greasy formula intended for daily use after cleansing and serum. The product aims to improve the appearance of sagging, fine lines and overall radiance when used consistently as part of a morning routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does AVON Anew Platinum Day Lifting Cream support firmer-looking skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines nourishing humectants and firming-focused ingredients to give skin a lifted appearance. It helps plump surface texture for a more defined facial contour and smoother feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating agents help replenish surface moisture and reduce the look of fine lines.\u003c\/li\u003e\n  \u003cli\u003eSkin-conditioning components create a firmer-feeling, more elastic texture.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish allows layering under sunscreen and makeup without pilling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cream work well under foundation and throughout the day?\u003c\/h3\u003e\n\u003cp\u003eYes—Anew Platinum Day Lifting Cream is designed as a daytime moisturizer that delivers a smooth base for makeup. Its lightweight, quick-absorbing texture minimizes shine while helping makeup adhere and last longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-absorbing formula reduces surface oiliness and keeps foundation even.\u003c\/li\u003e\n  \u003cli\u003eMatte-to-satin finish helps control midday shine without drying the skin.\u003c\/li\u003e\n  \u003cli\u003eLayerable with sunscreen and primers for customizable morning routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I include this day cream in my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eApply Anew Platinum Day Lifting Cream each morning after cleansing and any serums. Use gentle upward motions to spread the cream across face and neck, and allow a minute before applying makeup or sunscreen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Cleanse to remove impurities and prep skin for absorption.\u003c\/li\u003e\n  \u003cli\u003eStep 2: Apply targeted serums for concerns like hyperpigmentation or dehydration.\u003c\/li\u003e\n  \u003cli\u003eStep 3: Smooth on the day lifting cream, then follow with SPF for daytime protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat visible benefits should I expect with regular use?\u003c\/h3\u003e\n\u003cp\u003eWith consistent daily application, this cream aims to improve skin texture and the look of firmness over time. Users often notice a softer surface, reduced appearance of fine lines, and a more refined complexion that supports a lifted look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoother skin surface and reduced roughness.\u003c\/li\u003e\n  \u003cli\u003eImproved resilience and visibly firmer contours.\u003c\/li\u003e\n  \u003cli\u003eEnhanced base for makeup and an overall more luminous look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: AVON Anew Platinum Day Lifting Cream is formulated for mature skin types seeking a daytime moisturizer that targets loss of firmness, surface texture and fine lines while providing a comfortable base for makeup. It suits those who want a non-greasy, easily layered product to include in a daily anti-aging regimen. As with any skincare product, patch test first if you have sensitive skin or specific concerns, and pair it with daytime SPF for comprehensive skin care benefits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use AVON Anew Platinum Day Lifting Cream with sunscreen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply the cream first, allow it to absorb, then follow with a broad-spectrum SPF for daytime protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cream suitable for sensitive mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for mature skin, but if you have sensitive skin, patch-test first and check ingredient sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AVON","offers":[{"title":"Default Title","offer_id":53437208461659,"sku":"B08L6X5PHK","price":35.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/avon-anew-platinum-day-lifting-cream-front-jar.jpg?v=1782340330","url":"https:\/\/remediesbeauty.co.uk\/products\/avon-anew-platinum-day-lifting-cream-daytime-moisturizer-for-mature-skin-lightweight-lifting-smoothing-50-ml","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}