{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-33-8-fl-oz-lightweight-nourish-calming-botanical-aroma","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 33.8 fl oz, Lightweight Nourish \u0026 Calming Botanical Aroma","description":"\u003cp\u003e\u003cstrong\u003eAveda Shampure Nurturing Shampoo is a gentle, daily cleanser formulated for fine to medium hair that nourishes and adds shine using abyssinian oil and a calming blend of 25 plant and flower essences.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight shampoo was created to simplify your routine: it removes dirt and buildup without weighing hair down, while delivering slip and gloss that mimic the feel of silicone-based products. The formula is 96% naturally derived (per ISO 16128), vegan, and free from silicones, sulfates (SLS\/SLES), parabens, phthalates, mineral oil, and synthetic fragrance. Its signature Shampure aroma blends lavender, ylang ylang, petitgrain, and other botanical essences to create a soothing sensory experience during every wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo treat fine or medium hair without heaviness?\u003c\/h3\u003e\n\n\u003cp\u003eShampure uses abyssinian oil, a lightweight plant oil that conditions and adds shine without coating strands like heavier oils or silicones. The resulting finish feels clean, soft, and manageable rather than greasy or weighed down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless nourishment from abyssinian oil for natural-looking shine\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants that cleanse without stripping natural moisture\u003c\/li\u003e\n  \u003cli\u003eFormulated specifically for fine to medium textures to preserve volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience can I expect from the Shampure aroma?\u003c\/h3\u003e\n\n\u003cp\u003eThe fragrance is built from 25 pure plant and flower essences, forming Aveda’s classic calming scent profile. It’s designed to be subtle and spa-like, offering a relaxing wash without overpowering synthetic perfume notes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBotanical blend featuring lavender, ylang ylang, and petitgrain\u003c\/li\u003e\n  \u003cli\u003eNatural aroma profile that layers well with other Aveda body and hair products\u003c\/li\u003e\n  \u003cli\u003eIdeal for users who prefer plant-derived fragrances over synthetic alternatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or sensitive scalps?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula avoids common irritants and animal-derived ingredients, reducing the risk of harsh reactions. While it’s gentle for regular use, always patch test if you have a known sensitivity or recent chemical service.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of SLS, SLES, parabens, phthalates, and formaldehyde donors\u003c\/li\u003e\n  \u003cli\u003e96% naturally derived ingredients support milder cleansing action\u003c\/li\u003e\n  \u003cli\u003eVegan, Leaping Bunny approved, and from a Certified B Corp brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this bottle fit into a larger Shampure routine or lifestyle?\u003c\/h3\u003e\n\n\u003cp\u003eShampure is part of a broader Aveda collection that includes body care and home fragrance, allowing you to layer the same calming aroma across multiple products. The large 33.8 fl oz size is suitable for at-home daily use, salon stations, or anyone who prefers fewer reorders.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePairs with Shampure Body Lotion, Hand \u0026amp; Body Wash, Composition Oil, and candle\u003c\/li\u003e\n  \u003cli\u003e33.8 fl oz size reduces frequency of repurchase for busy households\u003c\/li\u003e\n  \u003cli\u003eOuter packaging may vary while the formula remains the same\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Shampure Nurturing Shampoo is aimed at people with fine to medium hair who want a dependable daily cleanser that nourishes without heaviness, prefer plant-derived aromas, and value cruelty-free, vegan beauty. It suits anyone seeking a spa-like scent and a naturally derived formula that plays well with color-treated hair and modern, sustainable beauty routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Shampure good for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated as a gentle daily shampoo for fine to medium hair and cleanses without heavy residues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo contain silicones or sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s silicone-free and excludes SLS\/SLES, parabens, phthalates, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53430655910235,"sku":"B000VHEFP8","price":93.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-shampure-front-bottle_11990a98-925a-408d-85ad-ececc7b4ff14.jpg?v=1782254767","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-33-8-fl-oz-lightweight-nourish-calming-botanical-aroma","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}