{"product_id":"aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-1-7-fl-oz-travel-size-96-naturally-derived-silicone-free","title":"Aveda Shampure Nurturing Shampoo for Fine to Medium Hair — 1.7 fl oz Travel Size, 96% Naturally Derived, Silicone-Free","description":"\u003cp\u003e\u003cstrong\u003eAveda Shampure Nurturing Shampoo is a gentle, 96% naturally derived daily cleanser that nourishes fine to medium hair with abyssinian oil and a calming blend of 25 plant and flower essences.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis travel-size 1.7 fl oz bottle delivers Aveda’s signature Shampure aroma—an iconic calming scent built from ylang ylang, petitgrain, lavender and other pure plant essences—while cleansing without silicones, SLS\/SLES, parabens, or animal-derived ingredients. Formulated to add lightweight nourishment and shine, the shampoo mimics traditional silicone performance using abyssinian oil. The formula aligns with ISO 16128 guidance for naturally derived content and sits within Aveda’s cruelty-free, vegan identity.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo care for fine to medium hair?\u003c\/h3\u003e\n\u003cp\u003eShampure Nurturing Shampoo gently removes dirt, product buildup, and excess oil without weighing hair down. Abyssinian oil delivers light conditioning and surface smoothing that improves manageability and shine while keeping strands bouncy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning ideal for fine to medium textures\u003c\/li\u003e\n  \u003cli\u003eAbyssinian oil provides shine and slip without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation for natural movement\u003c\/li\u003e\n  \u003cli\u003eDaily use strength that won’t strip moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the Shampure aroma add to the experience?\u003c\/h3\u003e\n\u003cp\u003eThe scent is a gentle, layered blend of 25 pure plant and flower essences that calms the senses during your routine. Notes of lavender, ylang ylang and petitgrain create a balanced floral-aromatic profile that lingers softly on hair after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComplex aroma crafted from plant and flower essences\u003c\/li\u003e\n  \u003cli\u003eSubtle, long-lasting scent that complements other Aveda Shampure products\u003c\/li\u003e\n  \u003cli\u003eEnhances the sensory ritual of washing hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for sensitive or conscious consumers?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids many contentious ingredients—no silicones, sulfates (SLS\/SLES), parabens, phthalates, mineral oil, or animal-derived components—making it suitable for those who prefer cleaner labels. Aveda is Leaping Bunny approved and certified vegan, aligning with cruelty-free and plant-forward preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived per ISO 16128 standard\u003c\/li\u003e\n  \u003cli\u003eFree from SLS\/SLES and synthetic fragrances\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, and B Corp credentials\u003c\/li\u003e\n  \u003cli\u003ePackaging may vary during Aveda’s design update; formula remains the same\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the 1.7 fl oz travel bottle for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, lather gently from roots to ends, then rinse. For added conditioning, follow with your preferred Aveda conditioner or a Shampure companion product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for short hair; more for longer lengths\u003c\/li\u003e\n  \u003cli\u003eRepeat for heavy styling product removal or extra cleansing\u003c\/li\u003e\n  \u003cli\u003ePair with Shampure Conditioner or Composition Oil for added nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Shampure Nurturing Shampoo 1.7 fl oz is designed for people with fine to medium hair who want a gentle, everyday cleanser that adds lightweight nourishment and shine without silicones or harsh sulfates. It’s also a good pick for travelers, fragrance-conscious shoppers who enjoy plant-based blends, and anyone who prefers vegan, cruelty-free haircare backed by Aveda’s professional styling heritage.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (abyssinian) Seed Oil, Bixa Orellana (annatto) Seed Extract, Glycerin, Peg-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (ci 75120) ILN45473 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Shampure Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s gentle and free of harsh sulfates, making it suitable for most color-treated hair. Patch-test if concerned.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated for daily use, it cleanses gently while maintaining lightweight nourishment for frequent washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53434297581915,"sku":"B07M9G9DKB","price":22.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-shampure-front-bottle_58fb1a2a-8725-4f68-8f29-264732afeb92.jpg?v=1782302542","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-shampure-nurturing-shampoo-for-fine-to-medium-hair-1-7-fl-oz-travel-size-96-naturally-derived-silicone-free","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}