{"product_id":"aveda-men-pure-formance-thickening-paste-2-5-fl-oz-lightweight-thickening-pliable-hold-with-amla","title":"Aveda Men Pure-Formance Thickening Paste – 2.5 fl oz, Lightweight Thickening \u0026 Pliable Hold with Amla","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Thickening Paste is a 91% naturally derived styling paste that instantly makes hair look thicker while delivering versatile, pliable hold and a natural finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for men's hair, this multitasking paste uses botanical power — including amla — to help each strand appear fuller from root to tip. The lightweight formula gives shape and separation without heavy buildup or an overly shiny finish. Free from animal-derived ingredients, mineral oil, parabens, phthalates and synthetic fragrance, it fits into a clean-beauty routine and pairs well with Aveda Men Pure-Formance shampoo and conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this paste affect my hair’s thickness and texture?\u003c\/h3\u003e\n\u003cp\u003eThe paste contains amla, a plant-derived ingredient that helps hair strands look thicker by coating and defining each fiber for added visual bulk. It doesn’t chemically alter hair; instead it creates the appearance of density with a tactile, natural feel. Expect subtle texture gains rather than dramatic chemical thickening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant visual thickening from strand coating\u003c\/li\u003e\n  \u003cli\u003eNatural finish — not greasy or overly glossy\u003c\/li\u003e\n  \u003cli\u003eLightweight feel that avoids heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I style with this paste every day and what kinds of hold does it provide?\u003c\/h3\u003e\n\u003cp\u003eThis paste offers a versatile, pliable hold that supports a variety of short to medium-length styles without stiffening hair. It’s designed for daily use and reworkable throughout the day; apply small amounts to damp or dry hair and reshape as needed. The product maintains shape while allowing natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePliable hold for textured, tousled, or sculpted looks\u003c\/li\u003e\n  \u003cli\u003eReworkable — apply more product to refresh style\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily styling routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Aveda Men Thickening Paste for best results?\u003c\/h3\u003e\n\u003cp\u003eRub a small amount between your palms and distribute through damp or dry hair, concentrating at roots for lift or mid-lengths and ends for texture. Start with less product and add as needed to avoid over-application. For extra volume, use a blow dryer while lifting hair at the roots after applying the paste.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork a pea-sized amount between palms before applying\u003c\/li\u003e\n  \u003cli\u003eApply to roots for lift or through lengths for separation\u003c\/li\u003e\n  \u003cli\u003eUse a blow dryer for added volume and long-lasting shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this paste safe for sensitive scalps and aligned with clean-beauty standards?\u003c\/h3\u003e\n\u003cp\u003eThe formula is 91% naturally derived by ISO 16128, and Aveda avoids common irritants like parabens, phthalates, petrolatum, mineral oil and synthetic fragrance. While formulated without many problematic ingredients, patch testing is recommended for very sensitive skin or scalp conditions. Aveda is also vegan, a Certified B Corp, and Leaping Bunny approved.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e91% naturally derived formulation* with plant-based amla\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates, mineral oil, and synthetic fragrance\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, and produced under Aveda’s sustainability standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Men seeking a clean, multitasking styling paste that adds instant visual thickness and workable hold. Ideal for guys with fine to medium hair who want more texture and fullness without heavy shine or stiffness. Also a good match for anyone prioritizing naturally derived ingredients and cruelty-free brands who need everyday control and a natural finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Hydrogenated Castor Oil, Canola Oil Huile De Colza, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Dimethicone, Glycerin, Jojoba Esters, Peg-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Alcohol Denat., Aluminum Starch Octenylsuccinate, Coco-glucoside, Glycyrrhiza Inflata Root Extract, Orbignya Oleifera (babassu) Seed Oil, Yeast Extract Faex Extrait De Levure, Glycine Soja (soybean) Oil, Ursolic Acid, Rosmarinus Officinalis (rosemary) Leaf Extract, Emblica Officinalis Fruit Extract, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Tocopherol, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Zea Mays (corn) Starch, Silica, Glyceryl Stearate, Pvp, Starch Hydroxypropyltrimonium Chloride, Fragrance (parfum), Coumarin, Limonene, Linalool, Citronellol, Geraniol, Eugenol, Farnesol, Citral, Benzyl Benzoate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51310 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this paste make hair look thicker instantly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The paste uses amla and other botanicals to coat strands, creating the appearance of thicker hair immediately after application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I apply it to damp hair and use heat?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for lift and use a blow dryer for added volume and longer-lasting shape.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53429816787291,"sku":"B01N17SFYB","price":47.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-pure-formance-front-packaging.jpg?v=1782243433","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-men-pure-formance-thickening-paste-2-5-fl-oz-lightweight-thickening-pliable-hold-with-amla","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}