{"product_id":"aveda-men-pure-formance-shampoo-daily-lightweight-mens-shampoo-10-1-oz-96-naturally-derived","title":"Aveda Men Pure-Formance Shampoo — Daily Lightweight Men's Shampoo 10.1 oz, 96% Naturally Derived","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Shampoo is a daily, lightweight shampoo that gently cleanses, conditions, and refreshes men’s hair and scalp using a 96% naturally derived formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use, this Pure-Formance shampoo from Aveda targets both hair and scalp so you can wash without stripping moisture or upsetting the scalp’s balance. Formulated from plants, non-petroleum minerals, and water (per ISO 16128), it pairs with Aveda Men Pure-Formance Conditioner and the broader men’s line to support styling and scalp comfort.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo refresh my scalp without drying it out?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances cleansing agents with conditioning ingredients that lift dirt and excess oil while leaving a hydrated feel. Rather than relying on harsh sulfates, it uses milder surfactants and naturally derived components to preserve the scalp’s moisture barrier.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived ingredients per ISO 16128 standard.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants that remove grime but minimize dryness.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents that maintain hair softness and manageability.\u003c\/li\u003e\n  \u003cli\u003ePairs with Pure-Formance Conditioner for added moisture and detangling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for different hair types and daily use?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the lightweight formulation is suitable for daily washing and adapts well to fine, normal, or thicker hair. It cleans without weighing hair down, making it a versatile choice whether you wear short, cropped styles or need product-ready hair for styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight texture that rinses cleanly, avoiding residue.\u003c\/li\u003e\n  \u003cli\u003eAppropriate for daily routines and frequent shampooing.\u003c\/li\u003e\n  \u003cli\u003eCompatible with styling products in the Aveda Men collection.\u003c\/li\u003e\n  \u003cli\u003eHelps keep hair manageable and refreshed between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Aveda Men Pure-Formance Shampoo most effectively?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount to wet hair and massage into scalp and hair, working up a gentle lather before rinsing thoroughly. For best results, follow with Aveda Men Pure-Formance Conditioner to seal in moisture and improve combability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying a small amount of shampoo.\u003c\/li\u003e\n  \u003cli\u003eMassage the scalp for 30–60 seconds to remove buildup and stimulate circulation.\u003c\/li\u003e\n  \u003cli\u003eRinse completely and apply Pure-Formance Conditioner if desired.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily morning or evening use depending on oiliness and activity level.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat else should I know about the Aveda Men line and product credentials?\u003c\/h3\u003e\n\n\u003cp\u003eAveda Men Pure-Formance is part of a complete grooming system developed with men’s hair and styling needs in mind. The brand emphasizes plant-derived ingredients and sustainability credentials, and the product supports vegan and cruelty-free principles.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePart of a broader lineup including conditioners, styling pastes, gels, and shave creams.\u003c\/li\u003e\n  \u003cli\u003eAveda is 100% vegan, Certified B Corp, and Leaping Bunny approved.\u003c\/li\u003e\n  \u003cli\u003eFormulation intent: performance with a focus on naturally derived inputs.\u003c\/li\u003e\n  \u003cli\u003e10.1 fl oz bottle fits shower shelves and travel kits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Men Pure-Formance Shampoo is aimed at men who want a dependable daily cleanser that freshens the scalp without harsh stripping. It’s well suited to those who prefer formulations with a high percentage of naturally derived ingredients, want a lightweight feel for styling, and appreciate a grooming line built specifically for men’s hair needs. If you use styling products regularly or need a gentle, everyday shampoo that supports scalp comfort, this Aveda shampoo is a practical addition to your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Babassuamidopropyl Betaine, Cetyl Alcohol, Sodium Chloride, Calophyllum Inophyllum Seed Oil, Glycyrrhiza Inflata Root Extract, Sodium Gluconate, Hydrolyzed Algin, Glycerin, Yeast Extract Faex Extrait De Levure, Dehydroxanthan Gum, Capryloyl Glycine, Polyquaternium-10, Polysorbate 20, Stearic Acid, Ursolic Acid, Sodium Lauroyl Lactylate, Fragrance (parfum), Geraniol, Linalool, Limonene, Citronellol, Sorbic Acid, Sodium Benzoate, Phenoxyethanol ILN51309 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Men Pure-Formance Shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight, mild formula is designed for everyday cleansing without over-drying most hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo work with styling products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It rinses cleanly to remove residue and pairs well with Aveda Men styling products for easy styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53425605509467,"sku":"B00CIFP438","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-men-pure-formance-front-packaging.jpg?v=1782207924","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-men-pure-formance-shampoo-daily-lightweight-mens-shampoo-10-1-oz-96-naturally-derived","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}