{"product_id":"aveda-men-pure-formance-pomade-strong-hold-for-short-medium-hair-2-5-oz-water-based-non-greasy","title":"Aveda Men Pure-Formance Pomade Strong Hold for Short–Medium Hair, 2.5 oz — Water-Based, Non-Greasy","description":"\u003cp\u003e\u003cstrong\u003eAveda Men Pure-Formance Pomade is a lightweight, water-based styling pomade that delivers strong, pliable hold and natural-looking texture without greasiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis pomade is engineered for short to medium-length hair and gives precise control for shaping, molding, and adding definition. The non-greasy formula rinses clean and leaves hair feeling hydrated rather than heavy, while the pliable finish lets you rework styles throughout the day. Aveda excludes many common additives — like parabens, synthetic fragrance, and mineral oil — and the product aligns with the brand’s vegan and cruelty-free commitments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade hold up during a long day?\u003c\/h3\u003e\n\u003cp\u003eThe Pure-Formance Pomade provides strong hold that maintains shape without becoming rigid. It keeps styles intact while allowing flexible movement so hair doesn’t look overly stiff or domed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrong yet pliable hold that preserves your look.\u003c\/li\u003e\n  \u003cli\u003eWater-based formula avoids build-up and flakes.\u003c\/li\u003e\n  \u003cli\u003eAllows restyling during the day without reapplication.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make hair feel greasy or heavy?\u003c\/h3\u003e\n\u003cp\u003eNo — the pomade is formulated to feel lightweight and non-greasy. Because it’s water-based, it distributes easily and rinses out clean, leaving hair with a natural finish rather than oily residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy, non-sticky finish suitable for everyday wear.\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients help hair look healthy, not weighed down.\u003c\/li\u003e\n  \u003cli\u003eRinses out with water to prevent buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results can I achieve with short to medium hair?\u003c\/h3\u003e\n\u003cp\u003eThis product is versatile: use it to sculpt classic, modern, or textured looks. The pliable consistency supports defined separation, slicked-back styles, and casual textured finishes depending on application technique.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates texture and definition for piecey, tousled looks.\u003c\/li\u003e\n  \u003cli\u003eOffers control for tapered or slicked styles without stiffness.\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for different levels of shine and hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the pomade for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount, warm it between your palms, and distribute evenly through hair. Apply to damp hair for softer hold and more shine, or to dry hair for stronger hold and texture. Add more product sparingly to avoid over-application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse pea-sized amounts to avoid excess product.\u003c\/li\u003e\n  \u003cli\u003eApply from roots to ends for sculpted control or to ends for texture.\u003c\/li\u003e\n  \u003cli\u003eRework styles by dampening hair slightly and reshaping with fingers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Aveda Men Pure-Formance Pomade is ideal for men seeking a reliable, non-greasy styling product for short to medium-length hair who want strong, adaptable hold without heavy finishes. It suits people who prefer water-rinseable formulas, vegan and cruelty-free ingredients, and those who need a versatile pomade that supports both polished and textured looks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Peg-25 Hydrogenated Castor Oil, Oleth-10, Oleth-20, Bis-diglyceryl Polyacyladipate-2, Diisopropyl Dimer Dilinoleate, Peg-10 Soy Sterol, Glycerin, Pvp, Caprylyl Glycol, Glycyrrhiza Inflata Root Extract, Ursolic Acid, Calophyllum Inophyllum Seed Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Sodium Chloride, Ethylhexylglycerin, Hydroxypropyl Bisstearyldimonium Chloride, Tocopherol, Alcohol, Fragrance (parfum), Farnesol, Eugenol, Linalool, Citronellol, Citral, Limonene, Benzyl Benzoate, Geraniol, Coumarin, Dehydroacetic Acid, Benzoic Acid, Phenoxyethanol ILN51308 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Aveda Men Pure-Formance Pomade water-based?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is water-based, which helps it rinse out easily and avoids greasy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, apply to damp hair for softer hold and more shine, or to dry hair for stronger texture and control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53428641333595,"sku":"B002CMLS14","price":46.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-men-pure-formance-pomade-front-2-5oz.jpg?v=1782228300","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-men-pure-formance-pomade-strong-hold-for-short-medium-hair-2-5-oz-water-based-non-greasy","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}