{"product_id":"aveda-invati-ultra-exfoliating-shampoo-light-lightweight-scalp-exfoliant-for-fine-to-medium-hair-6-7-fl-oz","title":"Aveda Invati Ultra Exfoliating Shampoo Light — lightweight scalp exfoliant for fine to medium hair, 6.7 fl oz","description":"\u003cp\u003e\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Light is a gentle, clarifying cleanser that exfoliates the scalp to help reduce hair loss from breakage when used as the first step in the four-step Invati Ultra system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight exfoliating shampoo is formulated for fine to medium thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to lift oil and environmental buildup that can block follicles, while a babassu-derived surfactant produces a soft lather that rinses clean without harsh irritation. Designed to pair with Invati Ultra Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment, this step-one product supports a regimen focused on strengthening strands and minimizing breakage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help with scalp buildup and oil?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula contains wintergreen-derived salicylic acid, a naturally sourced exfoliant that helps dissolve sebum and residues on the scalp. Gentle cleansing agents remove impurities without stripping, leaving the scalp clearer and less clogged. Regular use aids product absorption for follow-up treatments in the Invati Ultra routine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTargets oil and environmental residues that can obstruct follicles\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived surfactant creates light foam and rinses clean\u003c\/li\u003e\n  \u003cli\u003eFormulated for normal to oily scalps to reduce buildup between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo make my fine hair feel heavy or weighed down?\u003c\/h3\u003e\n\n\u003cp\u003eInvati Ultra Exfoliating Shampoo Light is specifically designed to be lightweight, producing a thin, frothy lather that removes dirt without coating strands. Because it’s the Light version, it’s suited to fine and medium hair textures and won’t add unnecessary weight. For thicker hair types, Aveda offers the Rich variant to provide more moisturizing cleansing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLight formulation for fine to medium hair types\u003c\/li\u003e\n  \u003cli\u003eRinses fully to avoid residue that can flatten hair\u003c\/li\u003e\n  \u003cli\u003ePairs with Thickening Conditioner for added strand body without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients should I expect, and what’s excluded from the formula?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo is 95% naturally derived according to ISO 16128, featuring wintergreen-derived salicylic acid and a babassu-based cleansing agent. Aveda has omitted common irritants and controversial additives, focusing on plant-derived components and gentle cleansers. This makes it suitable for users seeking cleaner formulations without animal-derived ingredients or certain synthetic chemicals.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains wintergreen-derived salicylic acid for scalp exfoliation\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived cleanser for gentle, non-irritating lather\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, SLS\/SLES, parabens, phthalates, synthetic fragrance, and animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product within the Invati Ultra system?\u003c\/h3\u003e\n\n\u003cp\u003eUse the Exfoliating Shampoo Light as the first step of the four-part Invati Ultra regimen. Massage into wet hair and scalp, then rinse thoroughly before applying the Thickening Conditioner. Follow with the Revitalizing Scalp Serum and Fortifying Leave-In Treatment to complete the system designed to reduce hair loss from breakage.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStep 1: Massage into wet hair and scalp; rinse well\u003c\/li\u003e\n  \u003cli\u003eStep 2: Apply Thickening Conditioner after shampooing\u003c\/li\u003e\n  \u003cli\u003eSteps 3–4: Use Revitalizing Scalp Serum and Fortifying Leave-In Treatment as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is aimed at people with fine to medium thinning hair and a normal to oily scalp who want a gentler, plant-forward cleansing option. It’s a good fit for shoppers seeking a cleaner-ingredient routine that focuses on reducing breakage when combined with the rest of the Invati Ultra system. If your hair is medium to thick or your scalp is dry, consider the Rich exfoliating shampoo variant for more conditioning benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; the gentle, sulfate-free formulation is suitable for color-treated hair and rinses clean without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the exfoliating shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as needed—many users shampoo every other day or a few times weekly, based on oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53430725214555,"sku":"B0DBFMK2GB","price":51.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-invati-ultra-exfoliating-shampoo-light-front-packaging.jpg?v=1782256252","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-invati-ultra-exfoliating-shampoo-light-lightweight-scalp-exfoliant-for-fine-to-medium-hair-6-7-fl-oz","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}