{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-rich-6-7-oz-scalp-exfoliating-reduces-breakage","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Rich — 6.7 oz | Scalp-Exfoliating, Reduces Breakage","description":"\u003cp\u003e\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Rich is a creamy, scalp-exfoliating shampoo formulated to cleanse and help reduce hair loss from breakage when used as part of the four-step Invati Ultra Advanced system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis nourishing shampoo is designed for medium to thick thinning hair and normal to oily scalps. It uses wintergreen-derived salicylic acid to gently lift oil and environmental buildup that can clog pores, while a babassu-derived cleanser produces a rich lather that rinses clean. The product is vegan, Leaping Bunny approved, and formulated without silicones, sulfates (SLS\/SLES), parabens, phthalates, mineral oil, petrolatum, paraffin, synthetic fragrance, or animal-derived ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo address buildup without over-drying the scalp?\u003c\/h3\u003e\n\u003cp\u003eThe formula relies on wintergreen-derived salicylic acid to exfoliate the scalp and remove excess oil, dead skin, and residue from styling products. A babassu-derived surfactant provides gentle cleansing and a creamy lather that rinses away without stripping hair. These ingredients balance effective pore-clearing with scalp comfort, making it suitable for normal to oily scalps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWintergreen-derived salicylic acid gently dissolves sebum and residue\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived cleansing agent produces a rich, non-irritating lather\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse clean, preserving natural hair shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help reduce hair loss or thinning?\u003c\/h3\u003e\n\u003cp\u003eWhen used as the first step in the complete Invati Ultra Advanced four-step regimen, laboratory testing shows a 77% reduction in hair loss due to breakage on treated tresses. The shampoo's role is to clear clogged pores and create a clean foundation so the follow-up conditioner, serum, and leave-in treatment can work more effectively on strand strength and thickness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePart of a four-step system clinically tested for breakage reduction*\u003c\/li\u003e\n  \u003cli\u003ePrepares the scalp for conditioner and targeted scalp treatments\u003c\/li\u003e\n  \u003cli\u003eHelps hair appear shinier and smoother when rinsed clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Exfoliating Shampoo Rich for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and scalp, massage thoroughly to create a creamy lather, then rinse. For optimal performance follow with Invati Ultra Advanced Thickening Conditioner, Revitalizing Scalp Serum, and Fortifying Leave-In Treatment. Adjust to the Light versions if you have finer hair for balanced handling and weight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into wet scalp and hair, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eUse in sequence with the Invati Ultra Advanced conditioner, serum, and leave-in\u003c\/li\u003e\n  \u003cli\u003eChoose the Light shampoo\/conditioner pair for fine-to-medium hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is excluded from the formula and why might that matter?\u003c\/h3\u003e\n\u003cp\u003eAveda formulates this shampoo without common additives such as silicones, SLS\/SLES, parabens, phthalates, mineral oil, petrolatum, paraffin, synthetic fragrance, formaldehyde donors, and animal-derived ingredients. This cleaner ingredient profile suits users who prefer plant-forward, cruelty-free products and aim to avoid buildup from heavy conditioning agents or synthetic fragrances.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from silicones and heavy mineral oils that can weigh hair down\u003c\/li\u003e\n  \u003cli\u003eNo synthetic fragrance or common preservatives some customers avoid\u003c\/li\u003e\n  \u003cli\u003eVegan, Leaping Bunny approved, and largely plant-derived ingredients**\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is intended for people with medium to thick hair showing signs of thinning, and for those with normal to oily scalps who want a gentle exfoliating cleanse. It's best used by anyone who prefers a plant-forward, cruelty-free shampoo and who plans to follow with the Invati Ultra Advanced conditioner, scalp serum, and leave-in treatment for complete regimen benefits.\u003c\/p\u003e\n\n\u003cp\u003e\u003csmall\u003e*Reduction in hair loss due to breakage observed in repeat grooming tests using the Invati Ultra Advanced four-step system. **Per ISO 16128, percentage reflects ingredients from plants, non-petroleum minerals, and\/or water.\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Propanediol, Disodium Coco-glucoside Citrate, Glyceryl Oleate, Coco-glucoside, Hydrogenated Lecithin, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Emblica Officinalis Fruit Extract, Zingiber Officinale (ginger) Root Extract, Eclipta Prostrata Extract, Alpinia Officinarum Root Extract, Caffeine, Salicylic Acid, Glycerin, Ethyl Macadamiate, Glycol Stearate, Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Tocopherol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52744 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is formulated to cleanse gently and is generally safe for color-treated hair, but test a small section or consult your colorist for specific concerns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Exfoliating Shampoo Rich?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular cleansing shampoo; frequency depends on scalp oiliness—most users shampoo every other day to several times per week.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53430706438491,"sku":"B0D9ZKVFMR","price":51.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-invati-ultra-exfoliating-shampoo-rich-front-packaging.jpg?v=1782256149","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-rich-6-7-oz-scalp-exfoliating-reduces-breakage","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}