{"product_id":"aveda-invati-ultra-advanced-exfoliating-shampoo-light-33-8-fl-oz-scalp-exfoliating-lightweight-cleanse-for-fine-to-medium-thi","title":"Aveda Invati Ultra Advanced Exfoliating Shampoo Light — 33.8 fl oz | Scalp-Exfoliating, Lightweight Cleanse for Fine to Medium Thi","description":"\u003cstrong\u003eAveda Invati Ultra Advanced Exfoliating Shampoo Light is a purifying, scalp-exfoliating shampoo formulated for fine to medium thinning hair and normal-to-oily scalps.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight cleanser is the first step in Aveda's four-part Invati Ultra Advanced system. It uses wintergreen-derived salicylic acid to loosen oil, product build-up and environmental residues that can sit on the scalp, while a babassu-derived surfactant creates a gentle lather that rinses clean. Designed to prepare the scalp and strands for the Thickening Conditioner, Revitalizing Scalp Serum and Fortifying Leave-In Treatment, this formula aims to improve manageability and promote fuller-feeling hair when used as directed.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove buildup without drying my scalp?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula combines a plant-derived cleansing agent with wintergreen-derived salicylic acid to exfoliate and dissolve oil and debris, yet stays mild enough for frequent use on normal to oily scalps. It produces a light, airy lather that rinses away clean, minimizing residue and tightness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains wintergreen-derived salicylic acid to break down oil and environmental residues.\u003c\/li\u003e\n  \u003cli\u003eBabassu-derived surfactant provides a gentle, non-irritating foam.\u003c\/li\u003e\n  \u003cli\u003eFormulated without harsh sulfates (SLS\/SLES), silicones, parabens or synthetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help hair look thicker or reduce breakage?\u003c\/h3\u003e\n\n\u003cp\u003eAs step one in the Invati Ultra Advanced four-step regimen, the shampoo primes the scalp and hair for subsequent treatments that target strand strength and scalp health. In clinical testing of the complete four-step system, users saw a reduction in hair loss due to breakage; regular combined use is the intended approach.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePart of a four-step system that demonstrated reduced breakage in testing when used together.\u003c\/li\u003e\n  \u003cli\u003eHelps remove factors that can interfere with product absorption and scalp function.\u003c\/li\u003e\n  \u003cli\u003eWorks with Thickening Conditioner to enhance shine and strand thickness appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Aveda Invati Ultra Advanced Exfoliating Shampoo Light?\u003c\/h3\u003e\n\n\u003cp\u003eWet your hair thoroughly, then massage a small amount into scalp and lengths, focusing on areas with oil or residue. Rinse completely and follow with the Invati Ultra Advanced Thickening Conditioner, then continue the system with scalp serum and leave-in treatment for best results.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMassage into wet scalp and hair until light lather forms, then rinse.\u003c\/li\u003e\n  \u003cli\u003eUse regularly as the first step of the four-step Invati Ultra Advanced routine.\u003c\/li\u003e\n  \u003cli\u003ePair with recommended conditioner, serum and leave-in treatment for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for my values and sensitivities?\u003c\/h3\u003e\n\n\u003cp\u003eAveda formulates this shampoo with a high percentage of naturally derived ingredients and excludes many commonly avoided substances. The brand is 100% vegan, avoids animal-derived components, and holds certifications that reflect ethical and cruelty-free standards.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e95% naturally derived ingredients per ISO 16128 criteria.\u003c\/li\u003e\n  \u003cli\u003eFree from animal-derived ingredients, silicones, mineral oil, petrolatum, parabens, phthalates and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003eAveda is a Certified B Corp and Leaping Bunny approved.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Invati Ultra Advanced Exfoliating Shampoo Light is aimed at people with fine to medium hair experiencing thinning or excess scalp oil who want a gentle, exfoliating cleanser. It's ideal for those who plan to use a targeted multi-step routine (shampoo, conditioner, scalp serum and leave-in) to address breakage and improve the look and feel of thinning hair, while preferring formulations with high levels of plant-derived ingredients and cruelty-free credentials.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Decyl Glucoside, Propanediol, Cocamide Mipa, Sodium Methyl Oleoyl Taurate, Lauryl Glucoside, Panax Ginseng Root Extract, Curcuma Longa (turmeric) Root Extract, Zingiber Officinale (ginger) Root Extract, Alpinia Officinarum Root Extract, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Glycerin, Caprylyl Glycol, Caffeine, Salicylic Acid, Acrylates Copolymer, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Babassuamidopropyl Betaine, Citric Acid, Sodium Hydroxide, Sodium Chloride, Fragrance (parfum), Linalool, Citral, Limonene, Citronellol, Sodium Phytate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate ILN52738 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The light, plant-derived formula is gentle enough for frequent use on normal to oily scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need other products to see results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Aveda recommends using the full Invati Ultra Advanced four-step system for the tested reduction in breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53430725443931,"sku":"B0DBFNG4PP","price":174.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-invati-ultra-exfoliating-shampoo-light-front-bottle.jpg?v=1782256253","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-invati-ultra-advanced-exfoliating-shampoo-light-33-8-fl-oz-scalp-exfoliating-lightweight-cleanse-for-fine-to-medium-thi","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}