{"product_id":"aveda-control-paste-hair-pomade-2-5-oz-matte-texture-medium-pliable-hold-for-all-hair-types","title":"Aveda Control Paste Hair Pomade — 2.5 oz Matte Texture, Medium Pliable Hold for All Hair Types","description":"\u003cb\u003eAveda Control Paste is a medium-hold, pliable pomade that sculpts textured, matte hairstyles for all hair types.\u003c\/b\u003e\n\nAveda Control Paste is designed to create piecey, undone, or high-texture looks while keeping hair soft to the touch and free of shine. Formulated for dry styling, it layers easily without stiffness and features Aveda’s Pure-Fume aroma from certified organic ylang ylang, clove, clary sage, and other plant essences. The product is vegan, B Corp certified, cruelty-free, and made without silicones, mineral oil, parabens, phthalates, and other common synthetic additives.\n\n\u003ch3\u003eHow do I get the best texture and hold from this paste?\u003c\/h3\u003e\n\u003cp\u003eFor optimal texture, warm a small amount of paste between your palms until it becomes pliable, then work it through dry hair with your fingertips. Start with less product and add more in small amounts to avoid weighing hair down; the paste is designed to remain workable so you can reshape throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEmulsify pea-sized amount between palms.\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair, focusing on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eUse fingertips to separate strands for piecey definition.\u003c\/li\u003e\n  \u003cli\u003eAdd increments for stronger hold or to define specific areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish and hold can I expect for different hair types?\u003c\/h3\u003e\n\u003cp\u003eThe paste delivers a medium, pliable hold with a smooth matte finish that flatters fine to coarse hair. Fine hair gains texture and separation without stiffness, while thicker or coarser hair benefits from controlled definition and reduced frizz without a greasy look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds volume and separation without heaviness.\u003c\/li\u003e\n  \u003cli\u003eMedium hair: sculpts layers and enhances movement.\u003c\/li\u003e\n  \u003cli\u003eThick\/coarse hair: tames frizz and defines textured styles.\u003c\/li\u003e\n  \u003cli\u003eWorks equally well for short, medium, and layered cuts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this paste safe for everyday use and styling routines?\u003c\/h3\u003e\n\u003cp\u003eAveda Control Paste is formulated for regular styling and rinses out with shampoo, making it suitable for daily use when paired with a regular cleansing routine. It avoids many common synthetic ingredients, supporting a cleaner haircare approach while still providing dependable styling performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinses clean with your regular shampoo.\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, parabens, mineral oil, and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003e100% vegan and cruelty-free (Leaping Bunny certified).\u003c\/li\u003e\n  \u003cli\u003eSuitable for frequent styling without heavy buildup when washed regularly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the scent affect the styling experience?\u003c\/h3\u003e\n\u003cp\u003eThe styling paste features Aveda’s Pure-Fume aroma, a blend of certified organic ylang ylang, clove, clary sage, and other botanical essences. The scent is noticeable but not overpowering, adding a spa-like fragrance that complements daily grooming without masking other fragranced products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBotanical aroma from certified organic ingredients.\u003c\/li\u003e\n  \u003cli\u003eSubtle, layered scent—refreshing rather than cloying.\u003c\/li\u003e\n  \u003cli\u003ePairs well with other lightly scented hair or body products.\u003c\/li\u003e\n  \u003cli\u003eScent levels suitable for salon and everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for? Aveda Control Paste is ideal for anyone who wants flexible, matte texture—whether you prefer piecey separation, undone messy styles, or just light definition without stiffness. It suits all hair types and lengths, especially those who favor dry styling and clean-formula products. If you value a pliable hold, botanical fragrance, and a formulation free from many synthetic additives, this paste is a practical styling tool to add to your regular routine.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Caprylic\/capric Triglyceride, Peg-25 Hydrogenated Castor Oil, Tribehenin, Hydrogenated Castor Oil, Ricinus Communis (castor) Seed Oil, Peg-6 Caprylic\/capric Glycerides, Glycerin, Cetearyl Alcohol, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Caprylyl Glycol, Sodium Gluconate, Bixa Orellana Seed Extract, Hydroxypropyl Guar, Polysorbate 80, Isopropyl Alcohol, Fragrance (parfum), Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Annatto (ci 75120) ILN99156 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Aveda Control Paste on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For best texture and matte finish, apply to dry hair. Damp hair may reduce the product’s texturizing effect.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this paste weigh down fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When used sparingly and warmed between palms, it adds texture without heavy buildup, minimizing weight on fine hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53430028697947,"sku":"B06Y35X7XC","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-control-paste-front-jar.jpg?v=1782244788","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-control-paste-hair-pomade-2-5-oz-matte-texture-medium-pliable-hold-for-all-hair-types","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}