{"product_id":"aveda-botanical-repair-purple-toning-shampoo-for-blonde-silver-hair-6-7-fl-oz-anti-brass-bond-building","title":"Aveda Botanical Repair Purple Toning Shampoo for Blonde \u0026 Silver Hair — 6.7 fl oz, Anti-Brass + Bond-Building","description":"\u003cp\u003e\u003cstrong\u003eAveda Botanical Repair Purple Toning Shampoo is a violet-rich, 96% naturally derived formula that brightens blonde, silver, and grey hair while strengthening fragile strands and neutralizing brassy tones.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis purple toning shampoo uses plant-derived bond-building technology to both tone and fortify lightened hair without silicones or harsh sulfates. Violet pigments counteract yellow and orange undertones on contact, while conditioning botanicals help repair weakened fiber for smoother, healthier-looking hair over time. The scent is Aveda’s Pure-Fume aroma, featuring organic floral and plant essences rather than synthetic fragrance.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in brassy or yellow tones?\u003c\/h3\u003e\n\n\u003cp\u003eYou can notice visible toning right after one wash because violet pigments neutralize warm undertones on contact. Continued use progressively refines tone, and many users switch to less frequent toning once their desired shade is maintained.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNeutralizes unwanted yellow\/brassy tones by up to 5X after one use (vs. non-toning shampoo).\u003c\/li\u003e\n  \u003cli\u003eViolet-rich pigments deposit gentle color with every wash for progressive toning.\u003c\/li\u003e\n  \u003cli\u003eUse each wash day until desired tone; then reduce to weekly or as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo repair or strengthen damaged blonde hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula contains plant-derived bond-building actives designed to strengthen fragile, lightened hair from the inside out. These ingredients help rebuild and reinforce weakened fiber, improving combability and reducing breakage over time without weighing hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePlant-based bond-building technology targets weakened areas of the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eFormulated to repair and strengthen rather than mask damage temporarily.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish keeps strands touchable and natural-looking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product gentle enough for all blonde and silver hair types?\u003c\/h3\u003e\n\n\u003cp\u003eFormulated for blonde, lightened, silver, and grey hair across all textures, the shampoo cleanses without stripping natural moisture. It’s free from drying alcohol, sulfates, silicones, and common irritants, making it a safer option for color-treated and delicate hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e96% naturally derived ingredients per ISO 16128 standards.\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, SLS\/SLES, drying alcohol, parabens, and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to coarser textures and varying degrees of lightening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Aveda Botanical Repair Purple Toning Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, massage to lather, leave on for 1–3 minutes depending on how much toning you want, then rinse thoroughly. Results vary by starting color and porosity; use every wash to tone quickly, then taper frequency to maintain shade.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMassage into wet hair and allow 1–3 minutes of processing time.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with conditioner or treatment if needed.\u003c\/li\u003e\n  \u003cli\u003eAdjust leave time and frequency based on hair porosity and desired tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This shampoo is designed for anyone with blonde, lightened, silver, or grey hair who wants to reduce brassiness while improving strand resilience. It’s a good fit if you prefer plant-forward formulations, avoid silicones and synthetic fragrances, and want a toning product that also addresses weakened, color-treated hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water Aqua Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid ILN53626 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on silver or grey hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The violet pigments brighten and neutralize yellowing in silver and grey hair while strengthening fragile strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple toning shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use on each wash until you reach your desired tone, then switch to weekly or as needed to maintain results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53430417752411,"sku":"B0F7TFNW2T","price":51.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-botanical-repair-purple-shampoo-front-bottle.jpg?v=1782251615","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-botanical-repair-purple-toning-shampoo-for-blonde-silver-hair-6-7-fl-oz-anti-brass-bond-building","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}