{"product_id":"aveda-blue-malva-purple-shampoo-for-blonde-gray-hair-liter-95-naturally-derived-neutralizes-brassiness","title":"Aveda Blue Malva Purple Shampoo for Blonde \u0026 Gray Hair — Liter, 95% Naturally Derived, Neutralizes Brassiness","description":"\u003cp\u003e\u003cstrong\u003eAveda Blue Malva Shampoo is a purple-toned, 95% naturally derived cleanser that neutralizes brassiness and adds cool, silvery brightness to blonde and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for gray, silver, blonde and highlighted hair, Aveda Blue Malva Color Shampoo uses blue malva and coneflower to counteract yellow and orange tones while delivering moisture and a signature plant-based aroma. This formula is 95% naturally derived (ISO 16128) and excludes common synthetic additives like SLS\/SLES, parabens, phthalates and synthetic fragrances. It’s a salon-grade option in a liter size ideal for at-home maintenance or professional stations.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Aveda Blue Malva Shampoo reduce brassiness in blonde or gray hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits subtle blue-violet pigments that cancel warm yellow and brassy tones, restoring a cooler, more neutral appearance. Regular use builds cooler reflections over time without heavy artificial color, helping color-treated and natural gray hair look more luminous.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue-violet pigments neutralize yellow\/orange undertones\u003c\/li\u003e\n  \u003cli\u003eFormulated for gradual toning with repeated use\u003c\/li\u003e\n  \u003cli\u003eSafe for chemically-treated and natural gray shades\u003c\/li\u003e\n  \u003cli\u003eHelps maintain salon color between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give it botanical performance and scent?\u003c\/h3\u003e\n\u003cp\u003eAveda combines blue malva and coneflower for toning and brightness while relying on plant-derived cleansers and conditioners for moisture. The Pure-Fume aroma blends certified organic ylang ylang, lemon and eucalyptus with other pure flower and plant essences for a natural, layered fragrance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue malva and coneflower for color-enhancing benefits\u003c\/li\u003e\n  \u003cli\u003eCertified organic ylang ylang, lemon, eucalyptus in the scent\u003c\/li\u003e\n  \u003cli\u003e95% naturally derived ingredients per ISO 16128 standard\u003c\/li\u003e\n  \u003cli\u003eFree from animal-derived ingredients, SLS\/SLES, parabens and synthetic fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this purple shampoo to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on briefly based on desired toning—shorter for gentle neutralizing, longer for more visible cooling. Rinse thoroughly and follow with a conditioner; frequency depends on your starting brassiness and hair porosity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 times weekly or as needed to maintain tone\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time for stronger or subtler toning effects\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizing conditioner to seal the cuticle\u003c\/li\u003e\n  \u003cli\u003ePatch-test if you haven’t used toning shampoos before\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or affect hair health?\u003c\/h3\u003e\n\u003cp\u003eThe formula aims to cleanse and tone while supporting moisture, thanks to plant-based conditioning ingredients rather than harsh sulfates. As with any toning shampoo, balancing use with a hydrating conditioner helps prevent dryness and keeps hair soft and manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-derived cleansers instead of strong SLS\/SLES surfactants\u003c\/li\u003e\n  \u003cli\u003eIncludes conditioning agents that help retain moisture\u003c\/li\u003e\n  \u003cli\u003eBest paired with a nourishing conditioner after use\u003c\/li\u003e\n  \u003cli\u003eReduce frequency if hair feels overly dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aveda Blue Malva Shampoo is suited for people with gray, silver, platinum, highlighted or light blonde hair who want to neutralize yellowing and enhance cool tones using a plant-forward, salon-quality formula. It’s ideal for anyone preferring products with predominantly naturally derived ingredients and a botanical aroma, and for stylists who need liter sizes for professional use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Aqueous (water Aqua Eau) Extracts Extraits Aqueux:malva Sylvestris (mallow) Leaf Powder, Prunus Amygdalus Dulcis (sweet Almond) Bark Powder, Centaurea Cyanus Flower Extract, Aloe Barbadensis Leaf Juice, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Wheat Amino Acids, Panthenol, Tocopherol, Babassuamidopropyl Betaine, Peg-6 Cocamide, Dimethicone Peg-7 Cocoate, Cocamidopropyl Pg-dimonium Chloride Phosphate, Polyquaternium-10, Isostearamidopropyl Morpholine Lactate, Glycerin, Fragrance (parfum), Geraniol, Linalool, Limonene, Glycine Soja (soybean) Oil, Sodium Chloride, Polysorbate 80, Maltodextrin, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Annatto (ci 75120), Ext. Violet 2 (ci 60730) ILN41488 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Aveda Blue Malva Shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — use 1–3 times weekly depending on brassiness; daily use can over-tone or dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — formulated for chemically treated and natural gray hair to neutralize warm tones without harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":53429669658971,"sku":"B0016JDLO6","price":101.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aveda-blue-malva-front-packaging.jpg?v=1782240534","url":"https:\/\/remediesbeauty.co.uk\/products\/aveda-blue-malva-purple-shampoo-for-blonde-gray-hair-liter-95-naturally-derived-neutralizes-brassiness","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}