{"product_id":"as-i-am-rice-water-micellar-shampoo-8-oz-gentle-moisturizing-sulfate-paraben-free","title":"As I Am Rice Water Micellar Shampoo 8 oz — Gentle Moisturizing, Sulfate \u0026 Paraben Free","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Rice Water Micellar Shampoo is a gentle, vegan cleanser formulated with forbidden black rice, saw palmetto, and biotin to moisturize, strengthen, and improve wet detangling for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 8 oz formula uses micellar technology and a plant-forward ingredient blend to lift dirt and buildup without stripping natural oils. Designed for everyday use, it’s free from sulfates and parabens, cruelty-free, and packaged with sustainability in mind. The shampoo supports improved manageability while helping hair feel softer and look healthier after regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean hair without drying it out?\u003c\/h3\u003e\n\u003cp\u003eThe micellar surfactants in the formula capture oil and debris like tiny magnets, allowing effective cleansing at low lather and lower detergent strength. Botanical moisturizers help preserve the hair’s natural moisture balance so strands don’t feel brittle or stripped after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicellar technology removes buildup with gentle cleansing molecules\u003c\/li\u003e\n  \u003cli\u003eMoisturizing agents increase hydration, reported up to 21%\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base avoids harsh foaming detergents that can dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this strengthen and make hair easier to comb when wet?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo combines rice-derived proteins and biotin to reinforce hair fibers, supporting improved tensile strength. Conditioning and slip-enhancing ingredients reduce friction during wet combing, helping lower breakage and tangles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice water blend and biotin fortify strands—strength gains noted in testing\u003c\/li\u003e\n  \u003cli\u003eNatural detanglers improve wet combing ease—reported improvement up to 55%\u003c\/li\u003e\n  \u003cli\u003eSmooth, slip-rich texture helps reduce breakage while detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat special ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eKey actives include forbidden black rice extract, saw palmetto, and biotin. Forbidden black rice brings amino acids and antioxidants, saw palmetto supports scalp health practices commonly used in haircare formulas, and biotin is a widely recognized nutrient for strengthening hair structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eForbidden black rice: amino acids and conditioning compounds\u003c\/li\u003e\n  \u003cli\u003eSaw palmetto: botanical extract used in scalp-focused care\u003c\/li\u003e\n  \u003cli\u003eBiotin: nutrient associated with stronger-feeling strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe hypoallergenic, sulfate- and paraben-free formulation is designed to be gentle on both sensitive scalps and color-treated hair. Its mild cleansing system helps protect hair color while effectively removing residues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic formula reduces risk of irritation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan—formulated without animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is a good match for anyone seeking a gentle, performance-focused cleanser—people with natural, color-treated, or chemically processed hair; those who want improved wet detangling and manageability; and shoppers who prefer vegan, cruelty-free, and recyclable-packaging haircare. Use with your favorite conditioner and styling routine for best results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide Np, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is As I Am Rice Water Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free, hypoallergenic formula is designed to be gentle on color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this micellar shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for regular use; many people use it daily or several times per week, depending on scalp oiliness and styling habits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431565713755,"sku":"B0BDMWR8Q9","price":21.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-bottle.jpg?v=1782274340","url":"https:\/\/remediesbeauty.co.uk\/products\/as-i-am-rice-water-micellar-shampoo-8-oz-gentle-moisturizing-sulfate-paraben-free","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}