{"product_id":"amika-normcore-signature-shampoo-275ml-sulfate-free-daily-cleanser-for-soft-shiny-hair","title":"Amika Normcore Signature Shampoo 275ml — Sulfate-Free Daily Cleanser for Soft, Shiny Hair","description":"\u003cp\u003e\u003cstrong\u003eamika normcore signature shampoo is a daily sulfate-free cleanser that uses vitamins and antioxidants to gently remove buildup while leaving hair softer, shinier, and more manageable.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 275ml bottle is formulated for everyday use, combining cleansing agents with nutrient-rich ingredients to hydrate and revive dull strands without weighing them down. Designed to pair with the Normcore conditioner, the system improves conditioning and supports a healthier-feeling scalp. The fragrance-forward formula gives hair a clean, polished finish suitable for all hair textures.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without sulfates?\u003c\/h3\u003e\n\u003cp\u003eThe Normcore signature shampoo replaces harsh sulfates with milder surfactants that lift oil, dirt, and product residue while keeping natural moisture balance intact. That gentler approach reduces stripping, so color and natural oils are better preserved.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing agents that foam without aggressive detergents\u003c\/li\u003e\n  \u003cli\u003eRemoves buildup yet maintains scalp moisture\u003c\/li\u003e\n  \u003cli\u003eSuitable for frequent washing and colored hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits do the vitamins and antioxidants provide?\u003c\/h3\u003e\n\u003cp\u003eVitamins and antioxidants in the formula help restore hair's surface and support overall softness and shine. Rather than promising restorative cures, these ingredients improve manageability and the look of healthy hair when used consistently.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFatty acids add lightweight hydration to revive dull strands\u003c\/li\u003e\n  \u003cli\u003eAntioxidants protect hair from environmental stressors\u003c\/li\u003e\n  \u003cli\u003eVitamins enhance softness and combability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it improve my scalp condition and how quickly?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is designed to visibly improve scalp condition by cleansing away excess oil and buildup that can weigh down the scalp. Results vary by individual, but many users notice a fresher scalp feel and less residue after a few washes when used regularly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing reduces flakiness caused by buildup\u003c\/li\u003e\n  \u003cli\u003ePromotes a cleaner-feeling scalp after each wash\u003c\/li\u003e\n  \u003cli\u003eCompatible with scalp-care routines and follow-up treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this with other products for best results?\u003c\/h3\u003e\n\u003cp\u003eFor optimal conditioning and the reported 7x improvement, use the shampoo with the amika Normcore conditioner as a system. Apply shampoo to wet hair, lather, rinse, then follow with conditioner focusing on mid-lengths to ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as often as your hair needs washing\u003c\/li\u003e\n  \u003cli\u003ePair with Normcore conditioner for enhanced conditioning\u003c\/li\u003e\n  \u003cli\u003eAdd a weekly treatment if extra moisture or repair is needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: amika Normcore signature shampoo is ideal for people who wash their hair frequently and want a gentle, effective cleanser that boosts softness and shine without heavy build-up or sulfates. It works well for fine to medium textures, color-treated hair, and anyone seeking an everyday shampoo that leaves hair hydrated and easy to style. If you prefer a milder surfactant system and a vitamin-rich formula to support scalp cleanliness and strand manageability, this 275ml bottle fits into daily routines and salon-at-home regimens.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Eau\/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance\/Parfum, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is amika Normcore shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula uses gentle surfactants instead of sulfates to cleanse without over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s safe for daily use; frequency depends on your scalp oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":53431289020763,"sku":"B0B441Y59B","price":32.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/amika-normcore-shampoo-front-packaging.jpg?v=1782266395","url":"https:\/\/remediesbeauty.co.uk\/products\/amika-normcore-signature-shampoo-275ml-sulfate-free-daily-cleanser-for-soft-shiny-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}