{"product_id":"amika-bust-your-brass-cool-blonde-strength-repair-shampoo-275ml-violet-toning-bond-fortifying","title":"Amika Bust Your Brass Cool Blonde Strength Repair Shampoo 275ml — violet toning \u0026 bond‑fortifying","description":"\u003cp\u003e\u003cstrong\u003eAmika Bust Your Brass Cool Blonde Strength Repair Shampoo is an ultra-violet cleansing shampoo that tones yellow brassiness while strengthening and hydrating dry, damaged blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-strength 275ml shampoo combines violet pigments with bond-fortifying technology, quinoa protein and plant butters to gently remove unwanted warm tones and support strand resilience. Formulated for color-treated and lightened hair, it works best as part of the Bust Your Brass system to reduce breakage and restore a cooler blonde tone without over-drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses ultra-violet pigments that counteract yellow and orange undertones when massaged through wet hair. Regular use evens out warm highlights and helps maintain a cooler, refreshed blonde between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments deposit color-correcting tones\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants lift grime without stripping color\u003c\/li\u003e\n  \u003cli\u003eWorks progressively with repeated washes for visible toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage or dry out my bleached hair?\u003c\/h3\u003e\n\u003cp\u003eInstead of stripping moisture, this shampoo includes plant butters and quinoa protein to hydrate and reinforce fragile strands. It’s designed to reduce the appearance of breakage when used alongside the matching conditioner, improving manageability and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa protein helps rebuild and support the hair fiber\u003c\/li\u003e\n  \u003cli\u003ePlant butters add conditioning and smoothness\u003c\/li\u003e\n  \u003cli\u003eBond-fortifying technology assists in minimizing future breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the Bust Your Brass shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your brass level and hair porosity; many users alternate with a regular gentle shampoo or use 1–3 times weekly for toning. If your hair is very porous or sensitized, start with less frequent use and monitor tone and moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse weekly for light toning and maintenance\u003c\/li\u003e\n  \u003cli\u003eIncrease to 2–3 times for stronger brass correction\u003c\/li\u003e\n  \u003cli\u003ePair with Amika conditioner for best anti-breakage performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how was it tested?\u003c\/h3\u003e\n\u003cp\u003eWhen used as a shampoo + conditioner system, independent testing reported improved strength and reduced breakage versus untreated hair. Results vary by hair type and color history, but you can expect cooler tone, better hydration, and increased elasticity with consistent use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically tested as part of a system for improved strand strength\u003c\/li\u003e\n  \u003cli\u003eFormulated for color-treated, lightened, and natural blondes\u003c\/li\u003e\n  \u003cli\u003eDesigned to support salon color between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you have highlighted, bleached, or naturally blonde hair and want to neutralize unwanted warmth while strengthening thirsty strands, Amika Bust Your Brass Cool Blonde Strength Repair Shampoo is tailored to that need. It’s ideal for people seeking a conditioner-compatible purple shampoo that tones brassiness without overdrying, and for anyone looking to protect fragile hair from breakage between salon services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn\/Argousier) Fruit\/Seed Oil, Borago Officinalis (Borage\/Bourrache) Seed Oil, Persea Gratissima (Avocado\/Avocat) Oil, Mangifera Indica (Mango\/Mangue) Seed Butter, Butyrospermum Parkii (Shea\/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender\/Lavande) Flower Extract, Chamomilla Recutita (Matricaria\/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary\/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, PEG-150 Stearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Stearic Acid, Sodium Chloride, Fragrance\/Parfum, Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark blonde or brassy brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it tones warm highlights and subtle brass on darker blondes and brassy browns, but results depend on base color and porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is usually unnecessary; 1–3 times weekly is recommended. Adjust frequency to avoid over-toning or dryness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":53431326245211,"sku":"B0C7DSKJ1D","price":33.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/amika-bust-your-brass-front-bottle.jpg?v=1782267408","url":"https:\/\/remediesbeauty.co.uk\/products\/amika-bust-your-brass-cool-blonde-strength-repair-shampoo-275ml-violet-toning-bond-fortifying","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}