{"product_id":"aluram-purple-shampoo-coconut-water-33-8-fl-oz-color-depositing-toner-sulfate-free-for-blonde-grey","title":"ALURAM Purple Shampoo Coconut Water 33.8 fl oz — Color-Depositing Toner, Sulfate-Free for Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Purple Shampoo is a color-depositing purple cleanser that reduces brassy yellow tones and refreshes cool blonde, silver, and highlighted hair with hydrating coconut water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-inspired formula combines pigment-rich purple toning with nourishing ingredients so you can maintain a crisp, cool color between salon visits. Designed for all hair types, including color-treated and damaged hair, the concentrated 33.8 fl oz bottle is made to deliver moisture, manageability, and brightness without sulfates or parabens. Use it routinely to keep blonde, grey, and highlighted hair looking fresh while minimizing warm, unwanted undertones.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without over-drying?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigments that counteract orange and yellow tones on the hair surface while a coconut water base helps replenish moisture. Rather than stripping, it cleanses and tones simultaneously so hair retains softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigment-rich formula neutralizes warm undertones immediately.\u003c\/li\u003e\n  \u003cli\u003eCoconut water hydrates to prevent dryness and stiffness.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing protects color longevity.\u003c\/li\u003e\n  \u003cli\u003eBiotin and rose hip extracts support healthier-looking strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use ALURAM Coconut Water Purple Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your hair develops brassy tones and how intense you want the neutralizing effect. For most users, one to two toning washes per week keeps cool shades vibrant, while more frequent use can deepen the violet deposit if needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly: maintain subtle coolness and brightness.\u003c\/li\u003e\n  \u003cli\u003e1–2 times\/week: typical for color-treated blondes and greys.\u003c\/li\u003e\n  \u003cli\u003eMore often for rapid brassiness or stronger toning effect.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a moisturizing shampoo if hair feels dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on all hair types and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s formulated to be safe for a wide range of textures and for hair that’s been colored, highlighted, lightened, or naturally grey. The pigment targets surface tone while the nourishing base helps preserve integrity for damaged or chemically treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on natural blondes, bleached hair, and silver\/grey tones.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine, medium, and coarse textures.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for use after chemical services with stylist approval.\u003c\/li\u003e\n  \u003cli\u003eWorks on highlighted and balayage techniques to refresh brightness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of results can I expect after a few uses?\u003c\/h3\u003e\n\u003cp\u003eAfter the initial washes you should notice reduced yellowing and a clearer cool tone; continued use sustains brightness and improves manageability. The added conditioning ingredients help hair look shinier and feel smoother as brassiness diminishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible reduction of warm, brassy undertones within 1–3 washes.\u003c\/li\u003e\n  \u003cli\u003eEnhanced highlight contrast and cooler overall tone.\u003c\/li\u003e\n  \u003cli\u003eImproved softness and shine from hydrating components.\u003c\/li\u003e\n  \u003cli\u003eColor-safe, salon-quality results without sulfate or paraben residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Purple Shampoo is ideal for anyone aiming to maintain cool blondes, refresh grey or silver tones, or neutralize brassiness on highlighted hair. It suits clients who prefer clean-beauty formulations—cruelty-free and free from sulfates and parabens—while wanting professional-level toning and hydration in a generously sized bottle for regular home use.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I leave the shampoo on for extra toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, leaving it on 1–5 minutes increases purple deposit; adjust time gradually to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for chemically treated or damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated and damaged hair, with hydrating coconut water and no sulfates or parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53430426632539,"sku":"B0891YPS92","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-purple-shampoo-front-bottle.jpg?v=1782251829","url":"https:\/\/remediesbeauty.co.uk\/products\/aluram-purple-shampoo-coconut-water-33-8-fl-oz-color-depositing-toner-sulfate-free-for-blonde-grey","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}