{"product_id":"aluram-coconut-water-purple-shampoo-12-fl-oz-tones-brass-hydrates-blonde-hair","title":"ALURAM Coconut Water Purple Shampoo 12 fl oz — Tones Brass \u0026 Hydrates Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Purple Shampoo is a color-depositing purple cleanser that neutralizes brassy yellow tones and refreshes cool blonde and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade purple shampoo combines coconut water hydration with concentrated violet pigments to tone brassiness while helping maintain shine and manageability between color appointments. Formulated for all hair types, including color-treated and damaged hair, it balances toning performance with nourishing ingredients like rose hips and biotin. The result is cleaner-looking, cooler-toned blonde, highlighted, and grey hair without sulfates, parabens, or animal testing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brass and yellow tones?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula contains high-strength purple pigments that deposit color during lathering, canceling warm undertones on blonde, highlighted, and grey hair. Regular use helps restore cooler tones and keeps highlights looking crisp without resorting to a salon toner for every maintenance wash.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow and orange undertones.\u003c\/li\u003e\n  \u003cli\u003eHighly pigmented formula delivers visible toning in one to a few washes.\u003c\/li\u003e\n  \u003cli\u003eWorks safely on natural, color-treated, and highlighted hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or strip color?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM pairs pigment with coconut water and conditioning botanicals so the shampoo tones while adding hydration and softening the cuticle. The formula is sulfate-free and paraben-free to reduce harsh stripping, and rose hips plus biotin support the look and feel of color-treated hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCoconut water boosts moisture and helps maintain shine.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing is gentler on color than harsh detergents.\u003c\/li\u003e\n  \u003cli\u003eRose hips and biotin help preserve hair texture and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use it to keep a cool blonde?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on hair porosity and how quickly warm tones return: many users alternate this purple shampoo 1–2 times per week with a regular gentle shampoo. For stronger toning, leave the lather in for a few minutes before rinsing, then follow with a conditioner or mask to lock in moisture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLight toning: use once a week.\u003c\/li\u003e\n  \u003cli\u003eStronger correction: leave in 3–5 minutes as needed.\u003c\/li\u003e\n  \u003cli\u003eAlways finish with a conditioner for softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product environmentally and ethically friendly?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM emphasizes clean-beauty principles: the shampoo is cruelty-free and formulated without sulfates and parabens, aligning with more sustainable haircare choices. The brand pairs professional performance with conscious ingredient selection for shoppers who want effective toning without compromising on ethics.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCruelty-free formulation — not tested on animals.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eDesigned as a salon-inspired, everyday maintenance product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This purple shampoo is designed for people with blonde, highlighted, or grey hair who want an at-home solution to counteract brass and yellowing. It’s suitable for anyone seeking salon-style toning combined with hydration — from naturally light hair to color-treated, bleached, or highlighted hair that needs regular maintenance between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM purple shampoo on grey or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the violet pigments help neutralize yellowing on grey and silver hair while adding hydration from coconut water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For light toning leave 1–2 minutes; for stronger correction leave 3–5 minutes, then rinse and condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53431232725339,"sku":"B089256TRC","price":33.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-bottle_a9f76cd3-9739-4078-aa09-03ace8868fe4.jpg?v=1782264960","url":"https:\/\/remediesbeauty.co.uk\/products\/aluram-coconut-water-purple-shampoo-12-fl-oz-tones-brass-hydrates-blonde-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}