{"product_id":"alterna-caviar-anti-aging-replenishing-moisture-shampoo-33-8-oz-hydrating-damage-defense","title":"Alterna Caviar Anti-Aging Replenishing Moisture Shampoo — 33.8 oz Hydrating, Damage-Defense","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Replenishing Moisture Shampoo is a large-volume hydrating cleanser that restores moisture, improves manageability, and helps protect hair from daily stresses.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo blends Alterna's signature caviar extract and Sea Silk to counteract dryness, brittleness, and visible aging effects on hair. In a single wash it rebalances moisture and leaves strands smoother and shinier; with continued use it supports reduced breakage and thermal defense when paired with the matching conditioner. The formula focuses on replenishing lost nutrients and shielding hair from environmental, chemical, and heat-related damage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture and softness?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers concentrated conditioning agents that penetrate the hair fiber to restore mid-length and end hydration. Caviar extract supplies lipid-like nutrients while Sea Silk helps create a smoothing surface, so hair detangles more easily and feels silkier after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReplenishes moisture to dry, porous strands\u003c\/li\u003e\n  \u003cli\u003eSmoothes cuticle for improved shine and slip\u003c\/li\u003e\n  \u003cli\u003eWorks in one use to visibly soften hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat protection does it offer against heat and breakage?\u003c\/h3\u003e\n\u003cp\u003eUsed together with Alterna Caviar Anti-Aging Replenishing Moisture Conditioner, the system provides proven reduction in breakage and raises heat resistance compared with untreated hair. The ingredients form a protective layer that helps hair withstand styling temperatures and mechanical stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically shown to reduce breakage by over 99% in the paired system\u003c\/li\u003e\n  \u003cli\u003eThermal protection up to 450°F when used with the corresponding conditioner\u003c\/li\u003e\n  \u003cli\u003eReinforces hair strength to resist snapping during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich signs of aging and environmental stress does it address?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo targets common aging-related concerns such as increased dryness, reduced elasticity, and dullness. Antioxidant-rich components support the hair’s natural defenses and help maintain a more youthful-looking texture and bounce.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps counteract dryness and brittleness associated with aging\u003c\/li\u003e\n  \u003cli\u003eShields hair from environmental aggressors like pollution and UV exposure\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for easier styling and less frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, gently massage into scalp and lengths to create a rich lather, then rinse thoroughly. For optimal hydration and protection, follow with the matching Replenishing Moisture Conditioner; repeat use becomes more effective over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-size amount for medium hair; adjust for length and thickness\u003c\/li\u003e\n  \u003cli\u003ePair with the Alterna Caviar Replenishing Moisture Conditioner for full benefits\u003c\/li\u003e\n  \u003cli\u003eIncorporate into regular washing routine; safe for colored hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is designed for anyone noticing hair dryness, fragility, or loss of luster—especially mature, chemically treated, or frequently heat-styled hair. The 33.8-ounce size suits at-home routines, salon backbars, or households that prefer fewer refills. If your priority is restoring softness, improving manageability, and adding a layer of protection against everyday damage, this formula is engineered to help maintain healthier-looking hair over time.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone\/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and helps maintain moisture and shine without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it to reduce breakage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use at every wash and pair with the matching conditioner; consistent use shows the best reduction in breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":53430543745371,"sku":"B07JLJMXTJ","price":90.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/alterna-caviar-shampoo-front-bottle_db1f6572-3a21-421d-a452-69f0c62a8cae.jpg?v=1782253768","url":"https:\/\/remediesbeauty.co.uk\/products\/alterna-caviar-anti-aging-replenishing-moisture-shampoo-33-8-oz-hydrating-damage-defense","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}