{"product_id":"alterna-caviar-anti-aging-replenishing-moisture-shampoo-16-5-oz-sulfate-free-hydrating-color-care","title":"Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 16.5 oz — Sulfate-Free Hydrating Color Care","description":"\u003cp\u003e\u003cstrong\u003eAlterna Caviar Anti-Aging Replenishing Moisture Shampoo is a lipid-rich cleansing formula that restores moisture, strengthens strands, and helps protect color-treated hair from daily stressors.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo uses pure caviar extract plus a Sea Silk and Age Control Complex to replenish dry, aging hair. The formula targets depleted lipids and moisture loss to leave hair softer, shinier, and more manageable after a single use. It’s free from parabens, sulfates, phthalates, DEA\/TEA, petrochemicals, and synthetic color, and is designed for a range of textures from straight to tightly coiled.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo rebuild moisture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe Alterna formula combines lipid-rich caviar extract with humectant and sealing components to restore hydration and close the hair cuticle. That balance replenishes the strand’s natural barrier while keeping movement and bounce.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePure caviar extract supplies omega fatty acids, vitamins, and minerals to reinforce the lipid layer.\u003c\/li\u003e\n  \u003cli\u003eSea Silk and Age Control Complex target environmental and intrinsic aging factors.\u003c\/li\u003e\n  \u003cli\u003eLipid formulation seals moisture without heavy silicones or synthetic colors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect and preserve my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated to be gentle on color while helping guard against fading caused by washing and environmental stress. The clean, non-sulfate base helps preserve tone and shine over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing reduces color-stripping during washes.\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich ingredients help minimize environmental discoloration.\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with the CAVIAR Anti-Aging conditioner for optimal color protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I see results and what improvements can I expect?\u003c\/h3\u003e\n\u003cp\u003eConsumer testing shows visible improvements after a single wash, including better shine, softness, texture, and manageability. Regular use continues to strengthen and rehydrate hair, reducing brittleness and enhancing elasticity over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: increased softness and surface shine.\u003c\/li\u003e\n  \u003cli\u003eShort term: improved comb-through and reduced frizz.\u003c\/li\u003e\n  \u003cli\u003eLong term: replenished lipids and improved resilience against breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eMassage a generous amount into wet hair, focus on roots and lengths, then rinse thoroughly. Follow with the matching CAVIAR Anti-Aging Replenishing Moisture Conditioner to lock in hydration and maximize protection for color-treated or aging hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying to ensure even coverage.\u003c\/li\u003e\n  \u003cli\u003eMassage gently to activate the Sea Silk and Age Control Complex.\u003c\/li\u003e\n  \u003cli\u003eRinse and pair with the conditioner for a complete replenishing routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is ideal for anyone noticing dryness, loss of shine, or increased fragility due to aging or chemical services. It suits all hair textures—straight, wavy, curly, coiled, and tightly coiled—and is especially useful for color-treated hair that needs gentle cleansing with restorative moisture. If you want a luxe, science-inspired formula that prioritizes lipid replenishment and color-friendly performance without common harsh additives, Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is formulated for you.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNote: Avoid eye contact. For external use only.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone\/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is designed to gently cleanse while helping protect color from premature fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Alterna Caviar Replenishing Moisture Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as your usual shampoo routine—daily or several times weekly—pairing with the matching conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":53430037545307,"sku":"B00V5K0C9S","price":56.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/alterna-caviar-shampoo-front-bottle.jpg?v=1782244921","url":"https:\/\/remediesbeauty.co.uk\/products\/alterna-caviar-anti-aging-replenishing-moisture-shampoo-16-5-oz-sulfate-free-hydrating-color-care","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}