{"product_id":"alterna-caviar-anti-aging-multiplying-volume-shampoo-8-5-fl-oz-color-safe-sulfate-free-volume-boost","title":"Alterna Caviar Anti-Aging Multiplying Volume Shampoo 8.5 fl oz — Color-Safe, Sulfate-Free Volume Boost","description":"\u003cstrong\u003eAlterna Caviar Anti-Aging Multiplying Volume Shampoo is a gentle, daily cleanser that lifts and strengthens fine or thinning hair while preserving color.\u003c\/strong\u003e\n\nThis shampoo uses a marine-inspired plumping complex and caviar-derived nutrients to increase the appearance of fullness without weighing strands down. It removes buildup and impurities while supporting hair resilience and shine, formulated without sulfates, parabens, phthalates, synthetic color, DEA\/TEA or petrochemicals. Ideal as part of a volume-focused regimen, it works best when paired with the matching conditioner and styling mist.\n\n\u003ch3\u003eHow does this shampoo create more body without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines lightweight surfactants with a Marine Plumping Complex that helps hair retain light moisture and support strand thickness. Instead of heavy silicones or oils, it relies on omega-rich caviar extract and Seasilk to reinforce fiber structure so hair looks fuller from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarine Plumping Complex with omega-3 and Seasilk to bolster strand strength\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing agents remove residue without stripping natural moisture\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents heavy buildup that flattens fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Color Hold technology is included to help maintain color brightness while cleansing. The formula avoids harsh sulfates and synthetic dyes that can accelerate fade, making it a safer daily option for colored hair when combined with color-care practices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added SLS\/SLES or synthetic color to minimize color stripping\u003c\/li\u003e\n  \u003cli\u003eProprietary Color Hold helps preserve vibrancy between salon visits\u003c\/li\u003e\n  \u003cli\u003eDesigned to be used with complementary color-safe Alterna products for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for all curl types and scalp sensitivities?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to work across straight, wavy, curly, coiled and tightly coiled textures, offering volumizing benefits without aggressive detergents. Its milder cleansing system and absence of common irritants make it a good option for many sensitive scalps, though those with specific scalp conditions should consult a specialist.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBalances gentle cleansing with volumizing action for diverse hair textures\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates and DEA\/TEA for reduced irritation risk\u003c\/li\u003e\n  \u003cli\u003eRecommended for daily use if scalp tolerates frequent cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the most volume?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, working into a lather at the roots and along lengths, then rinse thoroughly; repeat if needed. For amplified fullness, follow with the Alterna Caviar Anti-Aging Multiplying Volume Conditioner and finish with the Miracle Multiplying Volume Mist while styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage gently at the scalp to lift roots and distribute product\u003c\/li\u003e\n  \u003cli\u003eUse with the matching conditioner and styling mist for regimen results\u003c\/li\u003e\n  \u003cli\u003eBlow-dry with a round brush or use root-lift styling for added boost\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\u003cp\u003eThis shampoo is aimed at people with fine, limp or thinning hair who want visible fullness without heavy residue, and for anyone who colors their hair and prefers formulations without harsh sulfates or synthetic dyes. It suits those seeking a salon-grade, skin-inspired approach to volumizing haircare as part of a complete routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Cocamidopropyl Betaine, Sodium Methyl 2-Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Methyl Cocoyl Taurate, Lauramide MEA, Acrylates\/Vinyl Neodecanoate Crosspolymer, Glycereth-26, Caviar Extract, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Macrocystis Pyrifera (Kelp) Extract, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Keratin, Hydrolyzed Keratin, Biotin, Phospholipids, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Copper Ferment, Saccharomyces\/Silicon Ferment, Saccharomyces\/Zinc Ferment, Saccharomyces\/Iron Ferment, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Superoxide Dismutase, Ascorbic Acid, Polysilicone-15, Tocopherol, Glycerin, Panthenol, Sodium Lauroyl Sarcosinate, VP\/DMAPA Acrylates Copolymer, Cetrimonium Chloride, PEG-150 Distearate, Disodium EDTA, Citric Acid, Butylene Glycol, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Hydroxypropyl Cyclodextrin, Silicone Quaternium-8, Silicone Quaternium-16, Benzalkonium Chloride, Undeceth-11, Butyloctanol, Undeceth-5, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum). (10-16-35470)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It includes Color Hold technology and omits harsh sulfates and synthetic color to help protect color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated as a gentle daily cleanser that adds volume without heavy buildup for fine or thinning hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alterna","offers":[{"title":"Default Title","offer_id":53429214019931,"sku":"B07KKHX3CV","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/alterna-caviar-front-packaging_7777f1f3-4884-4af2-9d02-b8d0badc0440.jpg?v=1782234031","url":"https:\/\/remediesbeauty.co.uk\/products\/alterna-caviar-anti-aging-multiplying-volume-shampoo-8-5-fl-oz-color-safe-sulfate-free-volume-boost","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}