{"product_id":"almay-truly-lasting-liquid-foundation-240-beige-16-hour-wear-light-to-medium-buildable-coverage","title":"Almay Truly Lasting Liquid Foundation 240 Beige — 16‑Hour Wear, Light-to-Medium Buildable Coverage","description":"\u003cp\u003e\u003cstrong\u003eAlmay Truly Lasting Liquid Foundation in 240 Beige delivers lightweight, buildable light-to-medium coverage with a natural luminous finish that lasts up to 16 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis foundation is formulated to sit comfortably on skin while resisting heat, humidity, and long workdays. Infused with vitamin E and lemon extract, it aims to smooth and brighten the complexion without heavy texture or a cakey look. Dermatologist-tested, hypoallergenic, fragrance-free, clean, and cruelty-free, the product is made to pair easily with powders and creams for a polished everyday makeup routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will this foundation stay put during a busy day?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is designed for extended wear—up to 16 hours—so it can handle long schedules and warmer weather without frequent touch-ups. It adheres to skin while resisting transfer and breakdown from normal activity and humidity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16-hour wear performance\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant in heat and humidity\u003c\/li\u003e\n  \u003cli\u003eWorks under powder and setting sprays for added longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage and finish can I expect?\u003c\/h3\u003e\n\n\u003cp\u003eYou’ll get light-to-medium, buildable coverage that blends evenly for a naturally luminous finish rather than a heavy matte or overly dewy look. The texture is thin enough to layer without settling into fine lines, letting you customize coverage from everyday to event-ready.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-to-medium, buildable coverage\u003c\/li\u003e\n  \u003cli\u003eNatural luminous finish—subtle glow without oiliness\u003c\/li\u003e\n  \u003cli\u003eSmooth application that layers well with concealer or powder\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the formula help skin appearance beyond coverage?\u003c\/h3\u003e\n\n\u003cp\u003eActive ingredients like vitamin E and lemon extract are included to support a smoother, brighter-looking surface over time. While not a treatment product, this foundation helps reduce the look of dullness and imparts a refreshed look that can mask signs of tiredness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E for skin-smoothing properties\u003c\/li\u003e\n  \u003cli\u003eLemon extract to help brighten the complexion visually\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, hypoallergenic formulation for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or allergy-prone skin?\u003c\/h3\u003e\n\n\u003cp\u003eAlmay’s formulation choices prioritize tolerance: the foundation is dermatologist-tested, hypoallergenic, and free from fragrance. These features make it a safer pick for many people who normally avoid heavily scented or reactive makeup, though individual sensitivities vary.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-tested and hypoallergenic\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and clean formulation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This foundation suits anyone seeking a dependable, everyday liquid foundation that balances wear time with a natural-looking finish. It’s ideal for people who prefer light-to-medium coverage, those with normal to combination skin, and shoppers who want dermatologist-tested, fragrance-free cosmetics. If you need a base that brightens the look of tired skin while staying comfortable through a long day, Almay Truly Lasting in 240 Beige is formulated to meet those needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI\/Trimethylol Hexyllactone Crosspolymer, PEG\/PPG-18\/18 Dimethicone, Nylon-12, Cetyl PEG\/PPG-10\/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus\/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin\/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces\/Magnesium Ferment, Saccharomyces\/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this foundation be layered with powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It layers smoothly under powder for extra matte control or setting without pilling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is 240 Beige suitable for warm or cool undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: 240 Beige generally works best for neutral-to-warm undertones; test a swatch to confirm your match.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":53460538327387,"sku":"B0039UTUUY","price":24.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/almay-liquid-foundation-front-packed-240-beige.jpg?v=1782634751","url":"https:\/\/remediesbeauty.co.uk\/products\/almay-truly-lasting-liquid-foundation-240-beige-16-hour-wear-light-to-medium-buildable-coverage","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}