{"product_id":"almay-multi-benefit-mascara-volumizing-lengthening-504-black-waterproof-hypoallergenic-lightweight-formula","title":"Almay Multi-Benefit Mascara — Volumizing \u0026 Lengthening, 504 Black Waterproof, Hypoallergenic Lightweight Formula","description":"\u003cp\u003e\u003cstrong\u003eAlmay Multi-Benefit Mascara in 504 Black (Waterproof) builds volume, extends length, and defines lashes with a lightweight, hypoallergenic formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis waterproof mascara from Almay combines multiple lash benefits—volume, length, separation, and conditioning—into one easy-to-use tube. The formula is designed for sensitive eyes and contact lens wearers, is fragrance-free and cruelty-free, and uses a brush with 100% plant-derived bristles to deposit pigment evenly for a bold, clump-minimized finish that lasts through daily wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara give both volume and length without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe Multi-Benefit formula balances pigments and conditioners so lashes look fuller and longer while remaining flexible. Lightweight binders prevent a stiff or crunchy finish, and keratin helps hair fibers appear thicker without weighty buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-benefit formula adds thickness and extends lash tips\u003c\/li\u003e\n  \u003cli\u003eKeratin-infused to visually plump lash fibers\u003c\/li\u003e\n  \u003cli\u003eLightweight binders for natural movement\u003c\/li\u003e\n  \u003cli\u003ePlant-derived bristle brush for even product distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes — the mascara is formulated to be hypoallergenic and ophthalmologist tested, aiming to minimize irritation for sensitive eyes. It is fragrance-free and available in waterproof for longer wear when needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested for safety\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic formulation reduces common irritants\u003c\/li\u003e\n  \u003cli\u003eFragrance-free to limit sensitivity triggers\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers when applied properly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the waterproof formula stay put and what about smudging?\u003c\/h3\u003e\n\u003cp\u003eThe waterproof version is formulated to resist smudging and flaking, providing up to eight hours of defined wear for most users. It’s designed to keep lashes separated and maintain pigment intensity through daily activities, though removal should use a suitable makeup remover to avoid tugging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 8 hours of smudge-resistant wear for many users\u003c\/li\u003e\n  \u003cli\u003eNon-flaky finish that keeps lashes separated\u003c\/li\u003e\n  \u003cli\u003eRemoves with oil-based or waterproof makeup removers\u003c\/li\u003e\n  \u003cli\u003eApply and layer without heavy clumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the brush do differently and how should I apply it?\u003c\/h3\u003e\n\u003cp\u003eThe wand features 100% plant-derived bristles that catch and coat each lash for even color and separation. Use a wiggling motion at the base and sweep upward to maximize root-to-tip coverage and build intensity by layering while the product is slightly tacky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlant-derived bristles reach inner and outer corner lashes\u003c\/li\u003e\n  \u003cli\u003eWiggling technique deposits pigment at the base for lift\u003c\/li\u003e\n  \u003cli\u003eLayering adds volume without clumps\u003c\/li\u003e\n  \u003cli\u003eClean the tube rim to control product amount per stroke\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This mascara is well suited to anyone seeking a multitasking lash product that enhances volume and length while remaining gentle on eyes. It’s a strong choice for people with sensitive eyes or contact lens wearers who want long-lasting, waterproof definition without fragrance or heavy residue. Ideal for everyday wearers who want a bold lash look with comfortable, conditioned-feeling lashes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIsododecane, Aqua ((Water) Eau), Trimethylsiloxysilicate, VP\/Eicosene Copolymer, Ethylene\/VA Copolymer, Paraffin, Cera Carnauba ((Copernicia Cerifera (Carnauba) Wax) Cire De Carnauba), Quaternium-90 Bentonite, Tall Oil Glycerides, Cera Alba ((Beeswax) Cire D' Abeille), Polyester-5, Hydrolyzed Keratin, Panthenol, Tocopheryl Acetate, Phytantriol, Lysine HCl, Leucine, Alanine, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein\/PVP Crosspolymer, Polyglyceryl-3, Diisostearate, Aminomethyl Propanediol, Propylene Carbonate, PEG-26-PPG-30 Phosphate, Butylene Glycol, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol, Methylparaben, Ethylparaben, May Contain [+\/-: Black 2 (CI 77266), Iron Oxides (CI 77491, 77492, 77499)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almay Multi-Benefit Mascara safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is ophthalmologist-tested, hypoallergenic, and formulated to be safe for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or waterproof makeup remover and gentle pressure to dissolve the formula without pulling lashes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Almay","offers":[{"title":"Default Title","offer_id":53432149573979,"sku":"B01FIL4LYQ","price":20.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/almay-multi-benefit-mascara-front-packaging_5d804c12-0f55-481d-bd44-818671627e40.jpg?v=1782287947","url":"https:\/\/remediesbeauty.co.uk\/products\/almay-multi-benefit-mascara-volumizing-lengthening-504-black-waterproof-hypoallergenic-lightweight-formula","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}