{"product_id":"ag-care-sterling-silver-toning-shampoo-10-oz-violet-sulfate-free-toner-for-blonde-silver-gray-hair","title":"AG Care Sterling Silver Toning Shampoo — 10 oz Violet, Sulfate-Free Toner for Blonde, Silver \u0026 Gray Hair","description":"\u003cp\u003e\u003cstrong\u003eAG Hair Cosmetics Sterling Silver Toning Shampoo is a violet, vegan cleansing formula that brightens blondes, refreshes silver and gray tones, and reduces unwanted brassiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis toning shampoo uses an intense violet base to neutralize warm, brassy undertones while gently removing dirt, product buildup, and environmental residues. The sulfate-free, vegan blend is formulated for regular use to maintain cool, luminous color between salon services. It works on natural blondes, color-treated hair, gray and silver strands, as well as on brunette hair with highlights or cool-toned lowlights.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo cancel brass and yellowing?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments deposit cool tones that counteract yellow and orange cast on lightened, gray, or silver hair. Pigments are released during lather and temporarily coat the hair surface to visually neutralize unwanted warmth without permanently changing color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConcentrated violet base targets warm undertones.\u003c\/li\u003e\n  \u003cli\u003eRinses cleanly—works as a regular cleansing step.\u003c\/li\u003e\n  \u003cli\u003eSuitable for at-home toning between color appointments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on both natural and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed to be safe for both natural and chemically treated hair. It refreshes silver and gray tones, enhances cool highlights, and can deepen darker hair tones when used sparingly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on natural blonde, highlighted, and color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eAlso useful on brunettes to neutralize brassy highlights.\u003c\/li\u003e\n  \u003cli\u003eModerate use avoids over-depositing pigment on very porous hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Sterling Silver Toning Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on hair porosity, color intensity, and desired coolness. Start with once or twice a week and adjust: increase for faster neutralizing, decrease if color looks too cool or ashy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with weekly use for maintenance.\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times weekly for stronger toning needs.\u003c\/li\u003e\n  \u003cli\u003eFollow with a hydrating conditioner to maintain softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results and care should I expect after use?\u003c\/h3\u003e\n\u003cp\u003eAfter rinsing, hair appears brighter and cooler in tone with reduced brass. Because pigment temporarily deposits on the strands, pairing the shampoo with moisturizing products keeps hair smooth and prevents dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate visible reduction in brassy hues.\u003c\/li\u003e\n  \u003cli\u003eTemporary violet tone that fades with subsequent washes.\u003c\/li\u003e\n  \u003cli\u003eBest performance when combined with a color-safe conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Sterling Silver Toning Shampoo by AG Hair Cosmetics is for anyone who wants to maintain cool, luminous blonde, silver, or gray hair at home, or who needs to refresh highlights and counteract warmth in between salon visits. It is appropriate for people with natural or color-treated light hair, those with silver or gray strands seeking brighter tone, and color-aware brunettes who want to neutralize brassy highlights. Avoid daily overuse on very porous hair to prevent temporary over-toning; adjust frequency to match your hair’s needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated and natural hair to neutralize brass while cleansing; use as directed to avoid over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the toning effect last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Toning is temporary and typically lasts until the next few washes; frequency of use controls intensity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AG Care","offers":[{"title":"Default Title","offer_id":53437461463387,"sku":"B0B8DZRDHN","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/ag-hair-sterling-silver-front-bottle.jpg?v=1782341926","url":"https:\/\/remediesbeauty.co.uk\/products\/ag-care-sterling-silver-toning-shampoo-10-oz-violet-sulfate-free-toner-for-blonde-silver-gray-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}