{"title":"Tower 28","description":"\u003cdiv style=\"background:#f7f2f4;border-left:4px solid #b5587a;padding:14px 18px;border-radius:8px;margin:0 0 1.3rem;\"\u003e\u003cstrong\u003eTower 28 in the UK at Remedies Beauty.\u003c\/strong\u003e\u003c\/div\u003e\u003cp\u003eShop Tower 28 at Remedies Beauty — browse the Tower 28 range with GBP pricing, fast free UK delivery, free 30-day returns and 10% off everything this summer.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eIs Tower 28 available in the UK?\u003c\/h3\u003e\u003cp\u003eYes — shop Tower 28 at Remedies Beauty with GBP pricing, fast free UK delivery and free 30-day returns.\u003c\/p\u003e\u003ch3\u003eDoes Remedies Beauty stock Tower 28?\u003c\/h3\u003e\u003cp\u003eYes, we carry a range of Tower 28 products. Browse the full Tower 28 collection below, all in GBP with UK delivery.\u003c\/p\u003e\u003ch3\u003eCan I get 10% off Tower 28?\u003c\/h3\u003e\u003cp\u003eYes — our Summer Sale takes 10% off everything, including Tower 28, applied automatically at checkout.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is Tower 28 available in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 shop Tower 28 at Remedies Beauty with GBP pricing, fast free UK delivery and free 30-day returns.\"}}, {\"@type\": \"Question\", \"name\": \"Does Remedies Beauty stock Tower 28?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, we carry a range of Tower 28 products. Browse the full Tower 28 collection below, all in GBP with UK delivery.\"}}, {\"@type\": \"Question\", \"name\": \"Can I get 10% off Tower 28?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 our Summer Sale takes 10% off everything, including Tower 28, applied automatically at checkout.\"}}]}\u003c\/script\u003e\u003c!-- rb-rel --\u003e\u003cdiv style=\"margin-top:1.6rem;padding:16px 18px;background:#f7f2f4;border-radius:10px;\"\u003e\n\u003ch2 style=\"margin-top:0;font-size:1.05rem;\"\u003eRelated collections\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin:0;\"\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e · \u003ca href=\"\/collections\/makeup\"\u003eMakeup\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e · \u003ca href=\"\/collections\/nails\"\u003eNails\u003c\/a\u003e · \u003ca href=\"\/collections\/k-beauty\"\u003eK-Beauty Skincare\u003c\/a\u003e · \u003ca href=\"\/collections\/vegan-beauty\"\u003eVegan Beauty\u003c\/a\u003e · \u003ca href=\"\/pages\/shop-by-brand\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"tower-28-shineon-lip-gloss-jelly-hydrating-sheer-raspberry-gloss-wild-with-non-sticky-nourishing-oils","title":"Tower 28 ShineOn Lip Gloss Jelly - Hydrating Sheer Raspberry Gloss (Wild) with Non-Sticky, Nourishing Oils","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a non-sticky, hydrating tinted lip balm + gloss that gives sensitive lips a high-shine, lightly sheer raspberry finish while conditioning with a nourishing oil blend.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShineOn blends the easy comfort of a balm with the gloss-forward look of a jelly, designed for lips that need moisture without irritation. The formula skips plumping agents and fragrances, packing five conditioning oils in a lightweight jelly base that delivers glassy shine and subtle color. Use it solo for a dewy wash of raspberry or layer it over liners and lipsticks for added dimension and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this gloss feel and wear on sensitive lips?\u003c\/h3\u003e\n\u003cp\u003eThe texture is a smooth, lightweight jelly that glides on without tackiness or sting. It’s formulated to be gentle on sensitive lips and avoids known irritants like fragrances and plumping ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky jelly texture that spreads easily\u003c\/li\u003e\n  \u003cli\u003eFree of fragrances and plumping agents that can irritate\u003c\/li\u003e\n  \u003cli\u003eFive conditioning oils to help comfort and soften lips\u003c\/li\u003e\n  \u003cli\u003eLight, pleasant coconut note rather than harsh scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and tint should I expect?\u003c\/h3\u003e\n\u003cp\u003eShineOn delivers a high-gloss, ultra-glassy finish that makes lips appear fuller and dewy. The shade Wild provides a lightly sheer raspberry tint that enhances natural lip color without heavy pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-glossy, wet-look shine\u003c\/li\u003e\n  \u003cli\u003eSheer raspberry color for everyday wear\u003c\/li\u003e\n  \u003cli\u003eBuildable when layered over lip liner or lipstick\u003c\/li\u003e\n  \u003cli\u003eRinses off cleanly with no heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it hydrate and protect lips over time?\u003c\/h3\u003e\n\u003cp\u003eInstead of temporary gloss that dries lips out, ShineOn includes a blend of five oils to help lock in moisture and improve softness with repeated use. The jelly base calms and conditions while the oils create a protective, comfortable coating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive conditioning oils to soothe and nourish\u003c\/li\u003e\n  \u003cli\u003eLeaves lips feeling softer after multiple uses\u003c\/li\u003e\n  \u003cli\u003eLight protective barrier against dryness\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that still maintains hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use ShineOn in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eSwipe directly on bare lips for a natural, dewy look or layer over liners and lipsticks as a glossy topcoat. It pairs well with Tower 28 OneLiner lip liners and removes easily without sticky buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply alone for quick tint and shine\u003c\/li\u003e\n  \u003cli\u003eLayer over matte lip color to add dimension\u003c\/li\u003e\n  \u003cli\u003eTouch up throughout the day for renewed gloss and moisture\u003c\/li\u003e\n  \u003cli\u003eEasy removal with regular cleanser or makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 ShineOn Lip Gloss Jelly is ideal for anyone with sensitive lips who wants a hydrating, non-irritating gloss with a sheer raspberry tint. It’s a great pick for people who dislike sticky finishes but want a high-shine look, those who need regular moisture without heavy waxes, and makeup users who like to layer gloss over liners or lip color for a fresh, dewy finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it's formulated without fragrances or plumping agents and uses conditioning oils to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this gloss feel sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the jelly texture is lightweight and non-sticky while still delivering high shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53424938090843,"sku":"B09YGLR27L","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-shineon-front-packaging.jpg?v=1782201330"},{"product_id":"tower-28-shineon-clear-lip-gloss-jelly-chill-clear-0-13-oz-hydrating-non-sticky-high-shine","title":"Tower 28 ShineOn Clear Lip Gloss Jelly — Chill (Clear 0.13 oz), Hydrating Non-Sticky High-Shine","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Clear Lip Gloss Jelly is a non-sticky, hydrating clear lip gloss that doubles as a soothing lip balm for even the most sensitive lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShineOn Clear Lip Gloss Jelly combines a glossy, high-shine finish with a blend of conditioning oils designed to moisturize and protect without irritation. Formulated without fragrances, plumping agents, or harsh additives, it’s intended for people who want visible shine and soft lips without the sting or tack. The Chill shade is a transparent jelly with a hint of beachy coconut flavor, perfect for everyday wear or layering over other lip color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ShineOn deliver shine without the usual sticky feel?\u003c\/h3\u003e\n\u003cp\u003eShineOn uses a lightweight jelly texture that sits smoothly on the lips and reflects light for a glossy appearance without clinging or gumming up. The formula is balanced so it won’t leave an overly heavy film but still provides a noticeable glassy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight jelly base for a smooth glide\u003c\/li\u003e\n  \u003cli\u003eHigh-gloss finish that adds a plump look without plumping agents\u003c\/li\u003e\n  \u003cli\u003eNon-tacky feel that lets lips move naturally\u003c\/li\u003e\n  \u003cli\u003eClear, universal sheen that layers well over color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this gloss hydrate and help dry lips feel better?\u003c\/h3\u003e\n\u003cp\u003eYes—the ShineOn formula includes a blend of five conditioning oils that help replenish and seal in moisture, so lips feel softer after repeated use. Unlike glosses that evaporate and leave lips tighter, this jelly aims to support hydration while delivering shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive-conditioning-oil blend for lasting softness\u003c\/li\u003e\n  \u003cli\u003eDesigned to soothe and protect vulnerable lip skin\u003c\/li\u003e\n  \u003cli\u003eNo drying solvents or alcohols that can strip moisture\u003c\/li\u003e\n  \u003cli\u003eRinses off clean with no sticky residue build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs ShineOn safe for sensitive lips and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eShineOn is formulated with sensitive skin in mind—free from fragrances and stinging ingredients—so it’s gentler than many conventional glosses. Use it solo for a translucent dewy look, or apply as a topper over lipstick or liner for instant shine and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and no plumping agents\u003c\/li\u003e\n  \u003cli\u003eSwipe on bare lips for subtle shine\u003c\/li\u003e\n  \u003cli\u003eLayer over lipstick or liner for a glossy finish\u003c\/li\u003e\n  \u003cli\u003eEasy removal with cleanser or gentle makeup remover\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Chill (Clear) shade a good everyday choice?\u003c\/h3\u003e\n\u003cp\u003eChill is a transparent gloss with a mild coconut note that keeps the effect natural and wearable. Because it’s clear, it enhances any skin tone and plays well with all lip colors, offering a universal glossy boost without altering your base shade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTransparent finish complements any lipstick\u003c\/li\u003e\n  \u003cli\u003eMild coconut flavor for a pleasant wear experience\u003c\/li\u003e\n  \u003cli\u003ePortable 0.13 oz size for on-the-go touch-ups\u003c\/li\u003e\n  \u003cli\u003eWorks well as a light, dewy daytime look or glossy evening topper\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 ShineOn Clear Lip Gloss Jelly is ideal for people who prefer clean, gentle beauty: those with sensitive lips, anyone who dislikes sticky glosses, and users who want a hydrating, high-shine topper that pairs with other lip products. If you want visible gloss, everyday hydration, and a formula made without fragrances or stinging ingredients, ShineOn Chill is a practical, fuss-free pick.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, contains no plumping agents, and is formulated to be gentle on sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove ShineOn gloss?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with your regular cleanser or a gentle makeup remover; it rinses off easily with no sticky residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53424942776667,"sku":"B08L186PH4","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-shineon-front-packaging.jpg?v=1782201391"},{"product_id":"tower-28-sos-daily-rescue-facial-spray-4-oz-hypochlorous-acid-mist-for-sensitive-skin-soothing-ph-balanced","title":"Tower 28 SOS Daily Rescue Facial Spray, 4 oz — Hypochlorous Acid Mist for Sensitive Skin, Soothing \u0026 pH-Balanced","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Daily Rescue Facial Spray is a pH-balanced hypochlorous acid mist designed to refresh, calm, and help balance sensitive skin with a lightweight, everyday facial toner spray.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis gentle face mist combines a carefully developed hypochlorous acid formulation with a fine, hydrating spray to support skin comfort after cleansing, exercise, or exposure to environmental stressors. Dermatologist-tested and formulated for sensitive skin, it is meant to be used morning and night or layered over makeup any time your skin needs a soothing boost. The 4 oz bottle makes it easy to keep a can in your bag for quick refreshes or to use as part of a daily routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mist fit into my morning and evening routine?\u003c\/h3\u003e\n\u003cp\u003eUse the Tower 28 SOS mist after cleansing to help restore balance and prepare skin for serums and moisturizer. Its lightweight, water-like texture absorbs quickly so it won’t interfere with other products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMist onto clean, dry skin before treatment serums.\u003c\/li\u003e\n  \u003cli\u003eFollow with moisturizer to lock in comfort.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use; gentle enough for morning and night routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I spritz this over makeup or after workouts?\u003c\/h3\u003e\n\u003cp\u003eThe fine spray is designed to be used over makeup for a dewy refresh and to help calm skin after sweating or environmental triggers. It won’t disturb most light makeup and adds a soothing finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 6–8 inches away for an even, non-saturating mist.\u003c\/li\u003e\n  \u003cli\u003ePerfect for post-workout cooling and rebalancing.\u003c\/li\u003e\n  \u003cli\u003eUse midday to refresh without wiping away your look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes hypochlorous acid suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThis formula uses hypochlorous acid at a skin-friendly pH and concentration developed over years of research to provide a gentle refreshing spray. It’s recognized within the skincare community for being non-irritating when properly formulated and is part of Tower 28’s dermatologist-tested approach.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epH-balanced delivery to minimize irritation risk.\u003c\/li\u003e\n  \u003cli\u003eSimple, focused ingredient profile for sensitive skin compatibility.\u003c\/li\u003e\n  \u003cli\u003eCreated and tested for daily, non-drying use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the SOS Daily Rescue Facial Spray for best results?\u003c\/h3\u003e\n\u003cp\u003eHold the bottle several inches from the face and mist evenly across clean, dry skin, then gently press with clean hands if desired to enhance absorption. Reapply as needed throughout the day for comfort and refreshment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing, exercise, sun exposure, or when skin feels stressed.\u003c\/li\u003e\n  \u003cli\u003eLayer under or over makeup depending on your preference.\u003c\/li\u003e\n  \u003cli\u003eStore upright at room temperature to preserve formula integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 SOS Daily Rescue Facial Spray is aimed at people with sensitive or easily irritated skin who want a simple, dermatologist-tested mist to soothe and refresh. It’s a practical choice for those who prefer minimal formulas, anyone looking for a handbag-friendly calming spray, or users who need a non-greasy toner alternative to add between skincare steps or during the day for immediate skin comfort.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater;Sodium Chloride;Hypochlorous Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for very sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is dermatologist-tested and pH-balanced for sensitive skin, designed for daily, non-irritating use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the mist?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it morning and night or as needed throughout the day; reapply whenever skin needs a soothing refresh.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426508071259,"sku":"B0B3S7HJ9L","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-sos-front-packaging.jpg?v=1782213712"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-shade-25-medium-warm-buildable-coverage-mineral-zinc-protection","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — Shade 25 Medium\/Warm, Buildable Coverage \u0026 Mineral Zinc Protection","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a lightweight 2-in-1 mineral sunscreen and tinted base that delivers buildable light-to-medium coverage while protecting skin with non-nano zinc oxide.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis multi-tasking formula blends breathable coverage and skincare-forward ingredients so you can simplify your morning routine without sacrificing protection or a natural finish. SunnyDays balances mineral sun protection with nourishing aloe vera and prickly pear extract to soothe and support sensitive, blemish-prone skin. Shade 25 — called “Ocean Park” — reads as a medium tone with warm undertones and is designed to even skin while staying undetectable on most medium-warm complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product protect skin while looking like makeup?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses non-nano zinc oxide for broad-spectrum mineral protection that sits on the surface of skin rather than being absorbed. The tinted formula diffuses light and evens tone, reducing the need for heavier foundations while keeping a natural, skin-like finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 broad-spectrum protection with non-nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eSheer-to-medium buildable pigment for coverage without cakiness\u003c\/li\u003e\n  \u003cli\u003eBreathable, non-greasy texture that blends into skin\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize visible white cast on medium-warm tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs SunnyDays suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is fragrance-free and non-comedogenic, created to be gentle on irritated or blemish-prone complexions. Soothing aloe vera and prickly pear extract help calm and support the skin barrier while delivering lightweight coverage that won’t feel heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera to soothe stressed or reactive skin\u003c\/li\u003e\n  \u003cli\u003ePrickly pear extract for antioxidant support and softness\u003c\/li\u003e\n  \u003cli\u003eNo fragrance, minimal pore-clogging ingredients\u003c\/li\u003e\n  \u003cli\u003eDermatologist-inspired mineral sunscreen base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results every morning?\u003c\/h3\u003e\n\u003cp\u003eUse fingertips for a sheer, dewy veil or a brush\/sponge to build up to medium coverage. Apply SunnyDays as the final step in skincare or as the first step of makeup; reapply every two hours when exposed to sun or use a water-resistant sunscreen for swimming or heavy perspiration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips: natural, skin-like finish\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge: buildable medium coverage\u003c\/li\u003e\n  \u003cli\u003eApply last in skincare or as makeup base\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours for ongoing sun protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich skin tones match Shade 25 \"Ocean Park\" and how does it wear through the day?\u003c\/h3\u003e\n\u003cp\u003eShade 25 is intended for medium complexions with warm undertones and provides a natural, slightly luminous look. It’s designed to blend into skin without leaving a white cast, and its breathable finish layers well under translucent powders or over light color correctors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for medium skin tones with warm undertones\u003c\/li\u003e\n  \u003cli\u003eNatural, skin-forward luminosity—no heavy mask\u003c\/li\u003e\n  \u003cli\u003ePairs well with light setting powder for longer wear\u003c\/li\u003e\n  \u003cli\u003eWorks as a makeup-first or skincare-last step\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer suits anyone wanting to streamline skincare and makeup into one step—especially those with sensitive or blemish-prone skin who need mineral sun protection plus color correction. If you prefer breathable coverage that looks like skin, dislike heavy foundations, and want fragrance-free, dermatologist-minded ingredients, SunnyDays in Shade 25 Ocean Park is formulated to meet those needs while adding soothing botanicals.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does SunnyDays leave a white cast?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — SunnyDays uses tinted pigments and non-nano zinc oxide to avoid visible white cast on medium-warm skin tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply for sun protection?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours during sun exposure and use water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426524324187,"sku":"B0BBFRVL8W","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-packaging.jpg?v=1782213926"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-shade-15-light-warm-buildable-coverage-mineral-zinc-oxide-spf","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer - Shade 15 Light\/Warm, Buildable Coverage \u0026 Mineral Zinc Oxide SPF","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable tinted base that protects with non-nano zinc oxide while evening tone for a natural, breathable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays blends lightweight coverage with mineral sun protection and skin-soothing ingredients so you can simplify your morning routine without sacrificing sun defense or a fresh complexion. This fragrance-free, non-comedogenic formula uses zinc oxide as its active UV filter and pairs aloe vera and prickly pear extract to calm and hydrate sensitive, blemish-prone skin. Shade 15 \"Melrose\" reads as light with warm undertones, designed to warm and even fair-to-light complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage does SunnyDays provide and how should I apply it?\u003c\/h3\u003e\n\u003cp\u003eThe finish lands between sheer and medium depending on application method and layering. Use clean fingertips for a skin-like veil, or a brush\/sponge to build coverage where you need more evening without heaviness or cakey buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips: sheer, dewy skin finish\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge: light-to-medium buildable coverage\u003c\/li\u003e\n  \u003cli\u003eLayer gradually on areas needing more coverage\u003c\/li\u003e\n  \u003cli\u003eSets into a natural skin-like texture—no heavy mask effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this leave a white cast or clog pores on sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays is formulated with non-nano zinc oxide and pigments balanced to minimize white cast on light-to-medium tones, and it's non-comedogenic to help reduce the risk of pore-clogging. The scent-free, gentle base and added aloe support sensitive complexions while providing broad-spectrum mineral protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo added fragrance—suitable for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and dermatologist-friendly ingredients\u003c\/li\u003e\n  \u003cli\u003eAloe vera soothes redness and surface irritation\u003c\/li\u003e\n  \u003cli\u003ePrickly pear extract helps maintain skin softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does SunnyDays protect my skin and how often should I reapply?\u003c\/h3\u003e\n\u003cp\u003eProtection comes from SPF 30 non-nano zinc oxide, a physical sunscreen ingredient that blocks UV rays at the surface. Reapply at least every two hours when exposed to sun, and use a water-resistant sunscreen if you’ll be swimming or sweating heavily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBroad-spectrum SPF 30 via zinc oxide\u003c\/li\u003e\n  \u003cli\u003eReapply every two hours for continuous protection\u003c\/li\u003e\n  \u003cli\u003eUse water-resistant formulas for swimming or heavy sweating\u003c\/li\u003e\n  \u003cli\u003eApply as the last step in skincare or first step in makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan SunnyDays replace my foundation and skincare steps?\u003c\/h3\u003e\n\u003cp\u003eYes—SunnyDays is designed to be a multitasking step that combines light-to-medium coverage with daily mineral sun protection. It won't replace targeted skincare treatments, but it can take the place of a separate tinted base and sunscreen for many routines, saving time while giving skin a breathable, natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse as a sunscreen and base in one to streamline mornings\u003c\/li\u003e\n  \u003cli\u003eWorks over serums and moisturizers as the final skincare step\u003c\/li\u003e\n  \u003cli\u003eLayerable so you can customize coverage without heavy makeup\u003c\/li\u003e\n  \u003cli\u003eIdeal for everyday wear and quick touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer in Shade 15 \"Melrose\" is aimed at people with light, warm-toned complexions who prefer minimalist, skin-friendly makeup. It's especially well suited for anyone with sensitive or blemish-prone skin seeking a cleanser-friendly, fragrance-free tinted sunscreen that evens tone without masking skin texture. If you want SPF protection plus buildable coverage in a single, breathable step, SunnyDays offers a fuss-free solution for daily wear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SunnyDays safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is non-comedogenic and fragrance-free, designed to minimize pore-clogging while offering mineral SPF protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use SunnyDays under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Apply SunnyDays as the last skincare step; it can act as a tinted base under powder or additional foundation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426527469915,"sku":"B0BBFWFN42","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-packaging_e368b7a5-1f57-4381-8ca8-a3c276af337f.jpg?v=1782213963"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-shade-10-larchmont-mineral-zinc-oxide-buildable-coverage","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — Shade 10 Larchmont, Mineral Zinc Oxide \u0026 Buildable Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and lightweight foundation that provides broad-spectrum SPF 30 protection with buildable, natural-looking coverage and no white cast.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis tinted moisturizer blends mineral sun protection (non-nano zinc oxide) with light-to-medium color coverage and skin-soothing ingredients like aloe vera and prickly pear. Shade 10, labeled “Larchmont,” is designed for lighter complexions with yellow undertones and aims to even skin tone while staying breathable, fragrance-free, and non-comedogenic.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SunnyDays protect skin without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses non-nano zinc oxide for mineral-based broad-spectrum protection, which sits on the skin’s surface to shield against UV rays without requiring chemical absorbers. The formula is lightweight and infused with calming aloe to reduce the sensation of tightness, so it layers comfortably under or over makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 broad-spectrum protection using non-nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, non-comedogenic texture that feels breathable\u003c\/li\u003e\n  \u003cli\u003eAloe vera included to calm and hydrate during wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage can I expect and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eCoverage ranges from sheer to medium depending on application method: fingertips deliver a subtle, skin-like finish while a brush or sponge builds to more noticeable coverage. The formula blends easily for spot-concealing or all-over evening of skin tone without caking or a heavy feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for light, natural coverage\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge for layered medium coverage\u003c\/li\u003e\n  \u003cli\u003eCan be worn as last skincare step or first makeup step\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill SunnyDays leave a white cast on my face?\u003c\/h3\u003e\n\u003cp\u003eNo—this tinted mineral formula is formulated to avoid a white cast, even with zinc oxide as the primary sunscreen active. The tint in Shade 10 neutralizes potential ashy tones, providing a natural finish that lets real skin texture show through.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTinted formula minimizes ashy or chalky residue\u003c\/li\u003e\n  \u003cli\u003eDesigned for light skin with yellow undertones (Shade 10)\u003c\/li\u003e\n  \u003cli\u003eBreathable finish that doesn’t obscure skin’s natural glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this formula support sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays is fragrance-free and non-comedogenic, created to be gentle on sensitive or blemish-prone complexions. In addition to zinc oxide sun protection, prickly pear extract helps condition and support skin comfort while keeping the overall formula light and non-irritating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help prevent pore-clogging\u003c\/li\u003e\n  \u003cli\u003ePrickly pear and aloe for soothing and skin-softening support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer in Shade 10 Larchmont suits people seeking a simple, skin-friendly all-in-one product—those who want mineral sun protection plus natural-looking coverage without heavy makeup. It’s especially suitable for light complexions with yellow undertones, for anyone with sensitive or acne-prone skin who prefers fragrance-free, breathable formulas that double as skincare and makeup. Reapply as directed for ongoing sun protection and use water-resistant sunscreen when swimming or sweating.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SunnyDays suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, non-comedogenic, and uses non-nano zinc oxide with aloe and prickly pear for gentle support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I get more coverage if needed?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Layer with a brush or sponge to build from sheer to medium coverage; fingertips give a natural, light finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426529763675,"sku":"B0BDQTBXNT","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-packaging_ef84fdb6-77bf-45a2-95e9-a97efad0f30c.jpg?v=1782213997"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-05-fair-pink-buildable-coverage-mineral-zinc-oxide","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — 05 Fair\/Pink, buildable coverage \u0026 mineral zinc oxide","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and lightweight foundation that delivers broad-spectrum SPF 30 protection with buildable, natural-looking coverage in shade 05 Fair\/Pink.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays combines zinc oxide sun defense with skin-soothing ingredients to give sensitive and blemish-prone complexions subtle color correction without a heavy finish or white cast. The formula blends mineral UV filters, aloe vera and prickly pear extract for everyday wear that reads as skin, not makeup. Shade 05 (Fair\/Pink) is designed for fair skin tones with cool, pink undertones and comes in a 1 oz tube ideal for daily use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SunnyDays protect my skin while still looking natural?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses non-nano zinc oxide as its mineral UV filter, providing broad-spectrum SPF 30 coverage while remaining lightweight on skin. The tinted base helps even skin tone so you get simultaneous sun protection and subtle complexion improvement without visible white residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-nano zinc oxide for mineral-based UV defense\u003c\/li\u003e\n  \u003cli\u003eTinted pigment reduces the need for separate foundation\u003c\/li\u003e\n  \u003cli\u003eBreathable formula avoids heavy, cakey feel\u003c\/li\u003e\n  \u003cli\u003eNo detectable white cast on appropriate skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be fragrance-free and non-comedogenic, SunnyDays aims to minimize irritation and pore-clogging potential. Added aloe vera helps calm reactive skin while prickly pear extract supports softer, more comfortable skin texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic for lower breakouts potential\u003c\/li\u003e\n  \u003cli\u003eAloe vera soothes redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003ePrickly pear supports skin softness and repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply SunnyDays for sheer or fuller coverage?\u003c\/h3\u003e\n\u003cp\u003eUse clean fingertips for a sheer, skin-like veil of tint, or layer with a brush or sponge to build to medium coverage. Apply as the final step in your skincare routine or the first layer of makeup and remember to reapply every two hours when exposed to sun.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips: sheer, natural finish\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge: buildable medium coverage\u003c\/li\u003e\n  \u003cli\u003eApply last in skincare or first in makeup layering\u003c\/li\u003e\n  \u003cli\u003eReapply at least every 2 hours for adequate protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes SunnyDays leave a white cast or feel heavy on skin?\u003c\/h3\u003e\n\u003cp\u003eDesigned specifically to avoid a white cast, SunnyDays blends pigment with mineral sunscreen so the color masks typical mineral whiteness. The lightweight, breathable texture prevents the dense sensation some mineral sunscreens create, letting your natural skin texture show through.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTinted pigments counteract white mineral residue\u003c\/li\u003e\n  \u003cli\u003eLightweight emulsion keeps skin feeling breathable\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural, skin-like finish rather than a mask\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily, all-over face wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer in 05 Fair\/Pink is aimed at people with fair, cool-pink undertones who want a minimalist, skin-first routine. It's well-suited to those with sensitive or blemish-prone skin who prefer mineral sun protection combined with light-to-medium, buildable coverage. If you seek a fragrance-free, non-comedogenic daily product that simplifies sunscreen and base makeup into one step while keeping a natural finish, SunnyDays is designed to fit into your morning ritual.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use SunnyDays under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply SunnyDays as the last step in skincare or the first makeup layer; it creates a smooth base and can be built under foundation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply SunnyDays?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply every two hours when exposed to direct sunlight and after swimming or heavy sweating; use water-resistant sunscreen for swimming.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426558370139,"sku":"B0BMGY2BVH","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-tube.jpg?v=1782214216"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-40-runyon-tan-olive-buildable-coverage-mineral-sunscreen","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer - 40 Runyon (Tan\/Olive), Buildable Coverage \u0026 Mineral Sunscreen","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and light-to-medium coverage foundation formulated for sensitive skin with zinc oxide, aloe, and prickly pear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays combines breathable, skincare-forward ingredients with a natural, dewy finish so you can protect and even your complexion in one step. Shade 40 \"Runyon\" reads as a tan tone with olive undertones and is designed to blend into warm, muted complexions without leaving a white cast. The fragrance-free, non-comedogenic formula uses non-nano zinc oxide for physical sun protection, plus soothing aloe vera and prickly pear extract to support comfort and skin texture.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage can I expect from SunnyDays?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays delivers light-to-medium, buildable coverage that blurs redness and evens skin tone while maintaining a natural skin-like finish. Use fingers for a sheer veil or layer with a brush or sponge for more opacity without feeling heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer finish with fingertip application for everyday skin-evening\u003c\/li\u003e\n  \u003cli\u003eBuildable to medium coverage with brush or sponge for more concealment\u003c\/li\u003e\n  \u003cli\u003eBreathable texture that avoids cakey build-up\u003c\/li\u003e\n  \u003cli\u003eNatural dewy look—no heavy matte mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product leave a white cast on darker or olive skin tones?\u003c\/h3\u003e\n\u003cp\u003eNo—SunnyDays is formulated to avoid the typical white cast associated with mineral sunscreens. The tint in shade 40 \"Runyon\" helps counteract ashy or chalky residue so the product blends into tan and olive undertones more naturally.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-nano zinc oxide dispersed in a tinted base for invisible mineral protection\u003c\/li\u003e\n  \u003cli\u003eShade 40 \"Runyon\": tan depth with olive undertones\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize flashback in photos compared to untreated zinc products\u003c\/li\u003e\n  \u003cli\u003eBlendable pigments that layer smoothly over skin without streaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs SunnyDays suitable for sensitive and acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes—this formula is fragrance-free and non-comedogenic, created with sensitive skin in mind. Soothing aloe vera and prickly pear extract are included to help calm stressed skin while delivering lightweight hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation that won’t clog pores\u003c\/li\u003e\n  \u003cli\u003eAloe vera to help soothe redness and discomfort\u003c\/li\u003e\n  \u003cli\u003ePrickly pear to support skin softness and repair-like benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use SunnyDays in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eApply SunnyDays as the final skincare step or the first step of makeup for combined sun protection and coverage. Reapply every two hours for ongoing protection, and switch to a water-resistant sunscreen for extended swimming or heavy sweating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with fingertips for a sheer, natural finish\u003c\/li\u003e\n  \u003cli\u003eUse a brush or sponge to build to medium coverage where needed\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours when exposed to sun; use water-resistant protection if swimming\u003c\/li\u003e\n  \u003cli\u003eWorks as both skincare-protective step and makeup base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer is aimed at people who want everyday sun protection combined with light-to-medium coverage—especially those with sensitive, blemish-prone, or reactive skin. Shade 40 \"Runyon\" suits tan to olive undertones looking for a natural, non-ashy finish. If you prefer breathable, skincare-first beauty that simplifies your morning routine, SunnyDays is a practical two-in-one option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does SunnyDays leave a white cast?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The tinted formula minimizes white cast—shade 40 Runyon blends into tan\/olive undertones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply this SPF moisturizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours when exposed to sun and use water-resistant sunscreen for swimming.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426627117403,"sku":"B0BVGJCXWR","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-packaging_8ae1d2b1-5440-46a2-8ec8-f6a7561173c5.jpg?v=1782214656"},{"product_id":"tower-28-tinted-moisturizer-spf-30-shade-35-medium-neutral-mineral-broad-spectrum-buildable-coverage","title":"Tower 28 Tinted Moisturizer SPF 30 - Shade 35 Medium\/Neutral, Mineral Broad-Spectrum \u0026 Buildable Coverage","description":"\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable tinted foundation that evens skin tone while providing broad-spectrum zinc oxide sun protection without a white cast.\u003c\/strong\u003e\n\n\u003cp\u003eSunnyDays blends lightweight, breathable coverage with skincare-forward ingredients so you can wear protection and color in one step. Designed for sensitive and blemish-prone skin, this fragrance-free, non-comedogenic formula uses non-nano zinc oxide for mineral-based SPF 30 defense, plus soothing aloe and prickly pear to hydrate and calm. The shade 35 (medium\/neutral) offers a natural finish that enhances, rather than hides, your skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage does this tinted moisturizer provide?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays delivers light-to-medium, buildable coverage that smooths and evens without feeling heavy. Apply with fingertips for a sheer, skin-like finish or use a brush or sponge to layer to medium opacity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer look with fingertips for everyday wear\u003c\/li\u003e\n  \u003cli\u003eBuildable to medium coverage with a brush or sponge\u003c\/li\u003e\n  \u003cli\u003eNatural finish that lets skin texture show through\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it leave a white cast on my skin?\u003c\/h3\u003e\n\u003cp\u003eNo — the formula is designed to blend seamlessly on medium\/neutral skin tones without a chalky residue. Non-nano zinc oxide provides mineral protection while pigments are balanced to avoid ashy or pale results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral SPF with tinted pigments for even color\u003c\/li\u003e\n  \u003cli\u003eFinished to avoid whiteness or greying on the skin\u003c\/li\u003e\n  \u003cli\u003eGood option for those seeking sunscreen that doubles as makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the moisturizer is fragrance-free and non-comedogenic, formulated to minimize irritation and breakouts. Aloe vera is included to calm redness and prickly pear supports skin softness and barrier repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free, dermatologist-friendly formula\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help prevent pore clogging\u003c\/li\u003e\n  \u003cli\u003eSoothing botanicals like aloe and prickly pear for gentle care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use SunnyDays for best protection and finish?\u003c\/h3\u003e\n\u003cp\u003eWear SunnyDays as the final step of your skincare or the first step of makeup; apply evenly across face and reapply at least every two hours for ongoing sun protection. For water or sweat exposure, switch to a water-resistant sunscreen as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply as last skincare step or first makeup step\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours for sustained SPF performance\u003c\/li\u003e\n  \u003cli\u003eUse water-resistant sunscreen for swimming or heavy sweating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer is aimed at people seeking a low-effort, skin-friendly tinted sunscreen that evens tone while protecting. It’s particularly well suited to those with sensitive or blemish-prone skin who want a natural, breathable makeup finish and broad-spectrum mineral SPF in one 1 oz tube. If you prefer lightweight coverage, fragrance-free formulas, and skincare ingredients in your complexion products, SunnyDays is a practical daily option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use SunnyDays as my daily sunscreen and makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it offers SPF 30 mineral protection plus light-to-medium tinted coverage; reapply every two hours for continuous sun protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this formula safe for sensitive or acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Built fragrance-free and non-comedogenic with soothing aloe, it’s formulated to be gentle on sensitive and blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426627150171,"sku":"B0BVGF22XV","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-sunnydays-front-packaging.jpg?v=1782214654"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-shade-20-mulholland-light-golden-neutral-mineral-spf-buildable-coverage","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer - Shade 20 Mulholland Light\/Golden Neutral, Mineral SPF \u0026 Buildable Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2‑in‑1 mineral sunscreen and lightweight foundation that gives buildable, natural coverage while protecting sensitive skin with non‑nano zinc oxide.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays combines zinc oxide mineral sun protection with skin‑calming botanicals and sheer-to-medium tint to even tone without masking real skin. The fragrance‑free, non‑comedogenic formula is enriched with aloe vera and prickly pear to soothe and support stressed or reactive complexions, and Shade 20 \"Mulholland\" reads light with golden neutral undertones for a warm, natural look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this tinted moisturizer protect while giving coverage?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses non‑nano zinc oxide to provide broad‑spectrum mineral SPF 30 protection that sits on the skin rather than being absorbed. The tint delivers light to medium, buildable coverage that blurs imperfections and evens skin tone without heavy finish or white cast.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMineral SPF 30 with non‑nano zinc oxide for broad‑spectrum protection\u003c\/li\u003e\n  \u003cli\u003eLight‑to‑medium buildable tint for natural coverage\u003c\/li\u003e\n  \u003cli\u003eNo white cast; designed to blend with skin’s natural tone\u003c\/li\u003e\n  \u003cli\u003eWorks as last step in skincare or first layer of makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill SunnyDays suit sensitive or blemish‑prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is fragrance‑free and non‑comedogenic to reduce irritation and avoid clogging pores. Calming aloe vera and prickly pear extract help to soothe and support skin barrier recovery, making the product appropriate for reactive or acne‑prone complexions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance‑free and dermatologist‑inspired formulation\u003c\/li\u003e\n  \u003cli\u003eNon‑comedogenic to limit pore congestion\u003c\/li\u003e\n  \u003cli\u003eAloe vera soothes redness and discomfort\u003c\/li\u003e\n  \u003cli\u003ePrickly pear extract helps nourish and soften skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it to get the finish I want?\u003c\/h3\u003e\n\u003cp\u003eFor a fresh, skin‑like finish, warm a pea‑size amount between fingertips and smooth over face; this gives sheer, dewy coverage. For more coverage, layer with a brush or sponge, blending outward until you reach medium coverage without caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for sheer, natural finish\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge for buildable medium coverage\u003c\/li\u003e\n  \u003cli\u003eReapply every two hours for sustained sun protection\u003c\/li\u003e\n  \u003cli\u003eUse water‑resistant sunscreen for swimming or heavy sweating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich shade is Shade 20 \"Mulholland\" and how will it look?\u003c\/h3\u003e\n\u003cp\u003eShade 20, called \"Mulholland,\" reads as a light tone with golden neutral undertones that complement warm or neutral light complexions. The breathable, blendable pigment is designed to settle into skin without leaving a chalky or ashy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShade 20 = light with golden neutral undertones\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid ashy or white cast appearance\u003c\/li\u003e\n  \u003cli\u003eSheer base adapts slightly to skin’s natural warmth\u003c\/li\u003e\n  \u003cli\u003eIdeal for those who prefer a natural, skin‑forward look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer is made for people who want dependable mineral sun protection combined with lightweight, buildable coverage and skin‑soothing ingredients. It works well for sensitive, reactive, or blemish‑prone skin types and for anyone who favors a natural finish that enhances rather than masks the complexion. If you need an everyday, multi‑tasking base—daily UV defense plus a skin‑like tint—SunnyDays Shade 20 Mulholland is a practical option to incorporate into morning routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eZinc oxide, 12.6%, Water\/Aqua\/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic\/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate\/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SunnyDays safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's fragrance‑free, non‑comedogenic, and uses non‑nano zinc oxide plus aloe to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply this tinted moisturizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours when exposed to sun; use water‑resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426627182939,"sku":"B0BVGH6D9C","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-packaging_6ae4e749-1735-41e8-8fb9-4e00a55dafd7.jpg?v=1782214654"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-30-medium-yellow-lightweight-buildable-coverage-mineral-zinc-oxide","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer – 30 Medium\/Yellow, Lightweight Buildable Coverage \u0026 Mineral Zinc Oxide","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a lightweight 2-in-1 mineral sunscreen and buildable foundation that offers broad-spectrum zinc-oxide protection with a natural, skin-enhancing finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays blends sheer-to-medium coverage with sunscreen performance so you can even skin tone while shielding it from UV exposure. This fragrance-free, non-comedogenic formula is designed for sensitive or blemish-prone complexions and uses non-nano zinc oxide plus soothing botanicals to minimize irritation and avoid a white cast. Shade 30 (PCH) is a medium tone with yellow undertones, delivered in a compact 1 oz tube ideal for daily wear and on-the-go touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage will this tinted moisturizer give me?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays gives light, natural coverage with the option to build to a medium level. Use fingertips for a barely-there, skin-like veil and switch to a dense brush or damp sponge where you want more evening without cakey buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer finish with natural skin translucence\u003c\/li\u003e\n  \u003cli\u003eBuildable to medium using tools or multiple layers\u003c\/li\u003e\n  \u003cli\u003eBlends quickly for a breathable, non-heavy feel\u003c\/li\u003e\n  \u003cli\u003eDesigned to avoid settling into fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this leave a white cast or clog my pores?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses non-nano zinc oxide for mineral sun protection while the pigment blend and aloe help prevent a white cast on medium\/yellow skin tones. It's non-comedogenic and fragrance-free, formulated to reduce the chance of breakouts and irritation for sensitive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-nano zinc oxide for mineral UV defense\u003c\/li\u003e\n  \u003cli\u003eAloe vera calms redness and soothes stressed skin\u003c\/li\u003e\n  \u003cli\u003ePrickly pear extract supports skin softness and barrier repair\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, dermatologist-friendly texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and reapply SunnyDays for best results?\u003c\/h3\u003e\n\u003cp\u003eApply SunnyDays as the last step of skincare or the first step of makeup. Start with a small amount and blend; add more where you want extra coverage. Reapply sunscreen every two hours when exposed to the sun and choose a water-resistant option for swimming or heavy perspiration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for sheer, natural coverage\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge for buildable, even medium coverage\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours outdoors; use water-resistant sunscreen for swimming\u003c\/li\u003e\n  \u003cli\u003e1 oz size fits travel and touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin types and tones is this shade suitable for?\u003c\/h3\u003e\n\u003cp\u003eShade 30 (PCH) is formulated as a medium tone with yellow undertones, ideal for those who need warmth and neutralizing effects in that range. The clean, breathable base works well for sensitive, acne-prone, and normal skin types seeking light coverage plus sun protection without added fragrance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium skin tones with yellow undertones\u003c\/li\u003e\n  \u003cli\u003eSensitive and blemish-prone complexions\u003c\/li\u003e\n  \u003cli\u003eAnyone preferring mineral sunscreen and light makeup\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily, wearable makeup looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SunnyDays SPF 30 Tinted Moisturizer is for people who want an everyday hybrid product that combines mineral sunscreen and buildable coverage without heaviness. It fits routines that prioritize sensitive-skin–friendly ingredients, minimal fragrance, and a breathable finish—perfect for those who prefer a polished, natural look while keeping sun protection simple and effective.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SunnyDays safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s fragrance-free, non-comedogenic, and formulated with non-nano zinc oxide plus soothing aloe for sensitive complexions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply the tinted moisturizer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours when in direct sun; use a water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426627215707,"sku":"B0BVGHT7WM","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-packaging_b377530c-e74c-40ab-85f2-749447a99b41.jpg?v=1782214653"},{"product_id":"tower-28-sunnydays-tinted-moisturizer-spf-30-shade-13-light-neutral-buildable-coverage-mineral-zinc","title":"Tower 28 SunnyDays Tinted Moisturizer SPF 30 — Shade 13 Light\/Neutral, Buildable Coverage \u0026 Mineral Zinc","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a 2-in-1 mineral sunscreen and buildable foundation that protects skin with non-nano zinc oxide while evening tone with light-to-medium coverage in shade 13 (light\/neutral).\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays blends broad-spectrum mineral sun protection with breathable, skin-friendly tinting to simplify your morning routine. This fragrance-free, non-comedogenic formula combines zinc oxide with soothing aloe vera and prickly pear extract so sensitive or blemish-prone skin can get lightweight coverage without a white cast or heavy feel.\u003c\/p\u003e\n\n\u003ch3\u003eHow much coverage does SunnyDays offer and how natural does the finish look?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays delivers sheer to medium, buildable coverage designed to blur minor discoloration while allowing natural skin texture to show through. Use your fingertips for a barely-there, dewy look or a sponge\/brush to amplify coverage without settling into fine lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-to-medium, buildable payoff\u003c\/li\u003e\n  \u003cli\u003eNatural, breathable finish that lets skin shine\u003c\/li\u003e\n  \u003cli\u003eSuitable for touch-ups and layering under powder\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of sun protection and ingredients are included?\u003c\/h3\u003e\n\u003cp\u003eThe sunscreen uses non-nano zinc oxide to provide mineral-based SPF 30, giving broad-spectrum protection while minimizing irritation risk. Formulated without fragrance and labeled non-comedogenic, it also contains aloe to calm skin and prickly pear to support moisture and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 with non-nano zinc oxide (mineral protection)\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and non-comedogenic for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eSkin-soothing aloe vera and prickly pear extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply this tinted moisturizer for best results?\u003c\/h3\u003e\n\u003cp\u003eApply SunnyDays as the final step in your skincare routine or at the start of makeup application. Warm a small amount between fingers for light coverage or use a damp sponge\/flat brush to build to medium; reapply every two hours when exposed to sun and choose water-resistant sunscreen if swimming.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for sheer, natural coverage\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge for layered, medium coverage\u003c\/li\u003e\n  \u003cli\u003eReapply every 2 hours if in direct sun; not a water-resistant claim for extended water exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill SunnyDays leave a white cast on my skin?\u003c\/h3\u003e\n\u003cp\u003eNo—this formula is tinted and formulated to avoid the pale residue often associated with mineral sunscreens. The light\/neutral shade 13 evens tone while zinc oxide particle size and tinting are balanced to minimize visible whiteness, even on lighter skin tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTinted mineral formula to reduce white cast\u003c\/li\u003e\n  \u003cli\u003eShade 13 \"La Cienega\": light with neutral undertones\u003c\/li\u003e\n  \u003cli\u003eBreathable texture that blends into skin smoothly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 SunnyDays SPF 30 Tinted Moisturizer is aimed at people who want an everyday hybrid product that streamlines sun protection and light foundation coverage—especially those with sensitive, acne-prone, or reactive skin who prefer fragrance-free, non-comedogenic formulas. It’s ideal for minimal-makeup routines, quick touch-ups, and anyone looking for a skin-friendly tinted mineral sunscreen in a light neutral shade.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SunnyDays suitable for sensitive or acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's fragrance-free, non-comedogenic, and uses non-nano zinc oxide plus soothing aloe, formulated with sensitive skin in mind.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply the SPF when wearing SunnyDays?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply at least every two hours for ongoing sun exposure and use a water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426710151515,"sku":"B0CCPCRD37","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-pump.jpg?v=1782215452"},{"product_id":"tower-28-sunnydays-spf-30-tinted-moisturizer-shade-18-light-peach-mineral-spf-buildable-coverage","title":"Tower 28 SunnyDays SPF 30 Tinted Moisturizer — Shade 18 Light\/Peach, Mineral SPF \u0026 Buildable Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SunnyDays SPF 30 Tinted Moisturizer is a two-in-one mineral sunscreen and buildable tinted foundation that protects with non-nano zinc while evening skin tone for a natural, breathable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eSunnyDays blends lightweight coverage and broad-spectrum SPF 30 protection into a single daily step, formulated specifically for sensitive and blemish-prone skin. Shade 18 (Light\/Peach, also referred to as \"Montana\") offers a soft, warm-peach undertone to neutralize sallowness and brighten light complexions. The fragrance-free formula combines non-nano zinc oxide with calming aloe vera and hydrating prickly pear extract so skin looks even and feels comfortable without a white cast or heavy residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does SunnyDays protect skin while giving coverage?\u003c\/h3\u003e\n\u003cp\u003eSunnyDays uses mineral sun protection (non-nano zinc oxide) to block UVA and UVB rays and provides light-to-medium buildable coverage to blur discoloration. The formula layers easily under or over other products and is gentle enough for daily use on reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF 30 broad-spectrum protection with non-nano zinc oxide\u003c\/li\u003e\n  \u003cli\u003eTinted pigments that deliver sheer to medium coverage\u003c\/li\u003e\n  \u003cli\u003eBreathable, non-greasy finish that won’t cake or settle into fine lines\u003c\/li\u003e\n  \u003cli\u003eNo chemical sunscreen filters—mineral-based protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this tint leave a white cast on my face?\u003c\/h3\u003e\n\u003cp\u003eNo—SunnyDays is formulated to avoid the typical white cast of some mineral sunscreens. Pigments and a skin-nourishing base let the tint blend naturally into light skin tones, while aloe and prickly pear help the product sit smoothly on the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-nano zinc combined with pigments to prevent visible whiteness\u003c\/li\u003e\n  \u003cli\u003eAloe vera calms and preps skin for seamless spread\u003c\/li\u003e\n  \u003cli\u003ePrickly pear adds hydration to reduce patchy texture\u003c\/li\u003e\n  \u003cli\u003eSheer-to-buildable formula for customizable coverage without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply SunnyDays for best results?\u003c\/h3\u003e\n\u003cp\u003eYou can use fingertips for a sheer, skin-like veil or a brush\/sponge for more coverage. Apply it last in your skin-care routine or first step in makeup, and reapply every two hours if exposed to sun for continued protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingertips for quick, dewy, natural coverage\u003c\/li\u003e\n  \u003cli\u003eBrush or sponge for layered medium coverage and more even finish\u003c\/li\u003e\n  \u003cli\u003eUse as daily sunscreen; reapply frequently if swimming or sweating\u003c\/li\u003e\n  \u003cli\u003eWorks well over serums and under powder or additional makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs SunnyDays suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes—this fragrance-free, non-comedogenic formula was designed with sensitive and blemish-prone skin in mind. Ingredients are chosen to soothe and support the skin barrier without clogging pores or causing irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and dermatologist-friendly formulation\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help minimize pore congestion\u003c\/li\u003e\n  \u003cli\u003eAloe vera to calm redness and prickly pear to hydrate and repair\u003c\/li\u003e\n  \u003cli\u003eLightweight texture reduces likelihood of breakouts or irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: SunnyDays SPF 30 Tinted Moisturizer in Shade 18 Light\/Peach is tailored for anyone seeking a simplified morning routine: people with sensitive or reactive skin who want mineral sun protection plus light-to-medium coverage, those who prefer fragrance-free, non-comedogenic formulas, and beauty lovers who want a natural, skin-like finish with hydrating, soothing ingredients. If you want a single-step product that evens tone, protects, and feels weightless, SunnyDays is a practical daily choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ezinc oxide 12.6%, iron oxides (ci 77491, ci 77492, ci 77499) , titanium dioxide (ci 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use SunnyDays under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply SunnyDays as the final skincare step, then layer foundation or powder as desired for extra coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply for full sun protection?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply every two hours when exposed to sunlight, and use water-resistant sunscreen for swimming or heavy sweating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53426710249819,"sku":"B0CCPCVTKL","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-sunnydays-front-packaging_a5edbc20-ca36-47ab-98a4-14ffe45ec721.jpg?v=1782215447"},{"product_id":"tower-28-sos-rescue-face-serum-2-oz-soothing-hypochlorous-acid-serum-for-redness-sensitive-skin-fragrance-free-lightweight","title":"Tower 28 SOS Rescue Face Serum — 2 oz Soothing Hypochlorous Acid Serum for Redness \u0026 Sensitive Skin, Fragrance-Free, Lightweight","description":"\u003cstrong\u003eA lightweight, fragrance-free facial serum from Tower 28 formulated with pH-balanced hypochlorous acid to calm irritation, help reduce redness, and support blemish-prone sensitive skin.\u003c\/strong\u003e\n\n\u003cp\u003eThis Tower 28 SOS Rescue Face Serum is made to gently comfort skin that reacts easily to environmental stressors, treatments, or flare-ups. The formula centers on hypochlorous acid — a skin-identical molecule — in a simple, no-nonsense serum designed for daily use. It’s free of fragrance and built to integrate with other actives and moisturizers as part of a calming routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this serum help when my skin feels hot, red, or reactive?\u003c\/h3\u003e\n\u003cp\u003eThe serum delivers a lightweight, fast-absorbing layer that targets visible redness and the sensations of irritation without adding oils or heavy emollients. Its pH-balanced hypochlorous acid works gently to create a calmer surface while the texture avoids clogging pores, so it can be used where flares occur.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to reduce the look of redness while soothing sensations of heat and discomfort\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and non-greasy for minimal sensory irritation\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing serum that layers under creams or treatment products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use SOS Rescue Serum with my retinol or vitamin C products?\u003c\/h3\u003e\n\u003cp\u003eYes — the serum is designed to be compatible with common active ingredients. Apply 2–3 pumps to clean, dry skin first, let it absorb, then follow with your chosen actives or moisturizers to build a routine that reduces reactivity without disrupting active performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply serum before stronger actives for a gentler foundation\u003c\/li\u003e\n  \u003cli\u003eWorks morning and night as part of a layered regimen\u003c\/li\u003e\n  \u003cli\u003eSafe to pair with targeted treatments for blemish-prone zones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes hypochlorous acid suitable for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eHypochlorous acid is a molecule your skin naturally creates; Tower 28’s formula recreates that gentle, pH-balanced chemistry to address surface irritation. The goal is to help cleanse and calm without harsh detergents or irritating fragrances, letting reactive skin feel less stressed while remaining breathable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epH-balanced formulation that mirrors skin’s natural environment\u003c\/li\u003e\n  \u003cli\u003eDeveloped with sensitivity in mind and free of known irritants\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-occlusive texture that supports a stronger skin barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I include SOS Rescue Serum in my daily care ritual?\u003c\/h3\u003e\n\u003cp\u003eUse 2–3 pumps on clean, dry skin twice daily, applying either all over the face or only where irritation appears. Allow it to absorb before following with Tower 28 SOS Spray, recovery creams, or other treatment products for a layered calming routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply morning and night to clean skin; tap into reactive areas as needed\u003c\/li\u003e\n  \u003cli\u003eFollow with hydrating creams or targeted recovery products\u003c\/li\u003e\n  \u003cli\u003eCompatible with makeup once fully absorbed for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SOS Rescue Face Serum is intended for people with sensitive, redness-prone, or blemish-reactive skin who want a simple, fragrance-free serum that layers with other treatments. It suits those seeking a gentle daily option to help calm visible redness and support skin resilience without heavy oils or fragrances. Ideal for anyone building a low-irritation routine or adding a soothing step after active ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHypochlorous Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 SOS Rescue Serum safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, non-comedogenic formula is designed to soothe irritation while being compatible with blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the SOS Rescue Serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 pumps on clean, dry skin twice daily or as needed on reactive areas; layer other products after it absorbs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53428343538011,"sku":"B0BBFXB4W2","price":46.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-sos-rescue-frontend-bottle.jpg?v=1782224982"},{"product_id":"tower-28-jumbo-sos-daily-rescue-facial-spray-16-oz-hypochlorous-acid-mist-for-sensitive-skin-soothes-redness-calms-irritation","title":"Tower 28 Jumbo SOS Daily Rescue Facial Spray — 16 oz Hypochlorous Acid Mist for Sensitive Skin, Soothes Redness \u0026 Calms Irritation","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Jumbo SOS Daily Rescue Facial Spray is a 16 oz hypochlorous acid mist designed to soothe visible redness, calm irritated skin, and refresh your complexion throughout the day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis large-format facial spray combines a gentle, pH-balanced form of hypochlorous acid with a minimalist formula made for sensitive skin. Created with input from dermatology professionals and recognized by leading skin health organizations, the Jumbo SOS mist works as an everyday toner, post-workout refresher, and quick comfort for flare-ups or surface irritation. Its water-light texture layers easily over skincare or makeup so you can spritz on the go without disrupting your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray help when my skin feels hot, tight, or red?\u003c\/h3\u003e\n\u003cp\u003eThe hypochlorous acid in the formula is a naturally occurring molecule that helps the surface of the skin feel calmer and less reactive after a spritz. The product is formulated at a skin-friendly pH and avoids common irritants to reduce the chance of further sensitivity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains pH-balanced hypochlorous acid developed for topical use\u003c\/li\u003e\n  \u003cli\u003eFree of harsh additives and designed for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eNon-sticky mist provides immediate cooling sensation\u003c\/li\u003e\n  \u003cli\u003eLarge 16 oz size offers many applications and long-lasting use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use the Jumbo SOS mist in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse the spray on clean, dry skin morning and night, or apply it over makeup whenever you need a calming touch. It’s suitable for quick touch-ups after exercise, to soothe irritation from external triggers, or as a gentle toner step before serums and moisturizers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpritz 2–4 times over face from 6–8 inches away\u003c\/li\u003e\n  \u003cli\u003eAllow to air-dry or gently pat in; safe to use over makeup\u003c\/li\u003e\n  \u003cli\u003eUse after workouts, sun exposure, or minor surface redness\u003c\/li\u003e\n  \u003cli\u003eGenerous 16 oz bottle for daily, frequent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulated this spray specifically with sensitive skin in mind and it has recognition from three leading U.S. skin health organizations. The formula avoids common irritants and focuses on a single, dermatologist-developed active to minimize potential reactions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for sensitive skin; minimal ingredient list\u003c\/li\u003e\n  \u003cli\u003epH-balanced hypochlorous acid developed over years of testing\u003c\/li\u003e\n  \u003cli\u003eSuitable for post-procedure, post-workout, or daily care\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and lightweight delivery method\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does a large 16 oz size change how I use this product?\u003c\/h3\u003e\n\u003cp\u003eThe jumbo bottle is designed for frequent spritzing and high-traffic use—ideal for athletes, families, professional settings, or anyone who prefers a refillable, long-lasting bottle. It reduces the need to repurchase often and is convenient for home, gym, or clinic use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e16 oz capacity lasts significantly longer than travel-size mists\u003c\/li\u003e\n  \u003cli\u003eCost-effective for daily or multiple-user environments\u003c\/li\u003e\n  \u003cli\u003eEasy to keep on hand for immediate relief when needed\u003c\/li\u003e\n  \u003cli\u003eStable, pump-spray delivery for even mist coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The Tower 28 Jumbo SOS Daily Rescue Facial Spray is aimed at people with sensitive, reactive, or easily irritated skin who want a simple, dermatologist-minded mist to calm redness and refresh throughout the day. It’s also practical for athletes, professionals, or homes that need a generous, reliable soothing spray for routine use. If you prefer straightforward, minimal formulations and frequent on-the-spot relief, this large-format hypochlorous acid mist fits into diverse skin-care and lifestyle needs without complicated steps.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater;Sodium Chloride;Hypochlorous Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this spray over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight mist is safe to apply over makeup for quick calming and refresh without smudging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s pH-balanced, dermatologist-developed, and recognized by leading skin health organizations for sensitive skin use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53430311453019,"sku":"B0CBT27HCY","price":80.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-jumbo-sos-front-bottle.jpg?v=1782248806"},{"product_id":"tower-28-sos-daily-rescue-facial-spray-duo-full-travel-hypochlorous-mist-alcohol-free-calming-toner","title":"Tower 28 SOS Daily Rescue Facial Spray Duo – Full + Travel Hypochlorous Mist, Alcohol-Free Calming Toner","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Daily Rescue Facial Spray is a gentle hypochlorous acid face mist duo (full and travel size) designed to refresh, calm, and help maintain balanced skin without irritation.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-count facial spray pairs a full-size and travel-size bottle of Tower 28's SOS Daily Rescue Facial Spray, a pH-balanced mist formulated around hypochlorous acid. Developed with sensitive skin in mind and recognized by skin-health organizations, this spray provides a quick, non-irritating way to cleanse and hydrate skin between washes, after workouts, or over makeup for an instant reset.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this facial spray soothe irritated skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula centers on hypochlorous acid, a compound your skin naturally produces that supports a calm surface environment. Delivered in a lightweight, alcohol-free mist, it refreshes without stripping or stinging, making it suitable for skin prone to redness or sensitivity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003epH-balanced hypochlorous acid helps refresh and soothe visibly irritated areas\u003c\/li\u003e\n  \u003cli\u003eAlcohol-free, fragrance-free base minimizes stinging or dryness\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested for tolerance on sensitive skin\u003c\/li\u003e\n  \u003cli\u003eConvenient spray for targeted or full-face application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use the SOS Daily Rescue Facial Spray?\u003c\/h3\u003e\n\n\u003cp\u003eUse the mist any time your skin needs a gentle reset: after cleansing, following exercise, during travel, or over makeup to reduce the feeling of congestion and discomfort. It’s also convenient as a midday pick-me-up to restore comfort and a light, hydrated feel.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMist onto clean, dry skin morning and night for routine support\u003c\/li\u003e\n  \u003cli\u003eApply post-workout or after sun exposure to cool and refresh\u003c\/li\u003e\n  \u003cli\u003eSpray over makeup to revive the skin without disturbing coverage\u003c\/li\u003e\n  \u003cli\u003eTravel-size bottle fits easily in gym or travel kits for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this duo practical compared to a single bottle?\u003c\/h3\u003e\n\n\u003cp\u003eThe set includes both a full-size and travel-size spray so you can keep one at home and one in your bag, ensuring consistent use without repurchasing. The smaller bottle meets carry-on guidelines and makes it easier to maintain your skincare routine while traveling or at the gym.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFull-size for daily home use, travel-size for portability\u003c\/li\u003e\n  \u003cli\u003eRemain consistent with skincare while commuting or traveling\u003c\/li\u003e\n  \u003cli\u003eCost-effective pairing reduces the need for separate purchases\u003c\/li\u003e\n  \u003cli\u003eCompact travel bottle prevents leaks and fits in most bags\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the mist for best results?\u003c\/h3\u003e\n\n\u003cp\u003eHold the bottle about 6–8 inches from your face and spray in an even layer with eyes closed; allow to air dry. It works on clean skin, over moisturizer, or over makeup when you want a quick refresh without blotting or rubbing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSpray onto clean, dry skin or over makeup as needed\u003c\/li\u003e\n  \u003cli\u003eUse morning and night as part of your routine for ongoing comfort\u003c\/li\u003e\n  \u003cli\u003eDo not rub—let the mist absorb naturally for best effect\u003c\/li\u003e\n  \u003cli\u003eStore at room temperature away from direct sunlight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 SOS Daily Rescue Facial Spray Duo is ideal for anyone with sensitive or reactive skin who wants a gentle, science-forward mist for daily refreshment and on-the-go calming. It’s particularly useful for people who exercise, travel frequently, wear makeup regularly, or simply prefer a non-irritating way to maintain comfort and cleanliness between washes. The duo format suits both routine home use and portable needs, making it practical for individuals seeking convenience without sacrificing skin tolerance.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this spray safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is pH-balanced, fragrance- and alcohol-free, and dermatologist-tested for sensitive skin tolerance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use the mist over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Mist lightly over makeup to refresh without disturbing coverage; hold 6–8 inches from face and let air dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53430659481947,"sku":"B0FWX76RBL","price":52.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-sos-front-packaging_1a1125f7-72d7-4b47-962e-0caf006333d9.jpg?v=1782254934"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-office-hours-mauve-dewy-vegan-non-comedogenic","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm — Office Hours mauve, dewy, vegan, non-comedogenic","description":"\u003cp\u003e\u003cstrong\u003eTower 28 BeachPlease is a silicone-free cream blush that doubles as a tinted lip balm, giving cheeks and lips a dewy mauve wash while feeding skin with aloe vera and green tea.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and made for sensitive skin, this multi-use balm melts into skin for a natural, non-cakey finish. The shade Office Hours is a luminous mauve that adds warmth without looking heavy, and the formula is vegan, fragrance-free, and non-comedogenic. Packaging uses 50% post-consumer recycled plastic, reflecting a cleaner-beauty approach that pairs skincare-forward ingredients with playful color.\u003c\/p\u003e\n\n\u003ch3\u003eHow will BeachPlease perform on cheeks and lips during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers a sheer-to-buildable wash that blends easily with fingers for a quick, lived-in glow. It settles down to a dewy finish without feeling sticky, so you can reapply or layer without pilling. Because it’s silicone-free, it sits close to the skin for a natural look rather than a makeup mask.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer on first swipe, buildable to medium coverage\u003c\/li\u003e\n  \u003cli\u003eCreates a dewy, not greasy, finish that photographs well\u003c\/li\u003e\n  \u003cli\u003ePairs as both lip tint and cream blush for on-the-go touchups\u003c\/li\u003e\n  \u003cli\u003eNon-sticky texture allows comfortable all-day wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or breakout-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula was created with sensitive skin in mind and blended without fragrance, alcohol, or essential oils. It’s non-comedogenic, meaning it’s designed not to clog pores, and includes soothing aloe vera plus antioxidant-rich green tea. That combination helps keep skin calm while adding color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera soothes and hydrates the skin surface\u003c\/li\u003e\n  \u003cli\u003eGreen tea provides antioxidant support without irritation\u003c\/li\u003e\n  \u003cli\u003eFree from common irritants like fragrance and alcohol\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic finish minimizes pore-blocking risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and layer BeachPlease for different looks?\u003c\/h3\u003e\n\u003cp\u003eFor a quick everyday flush, tap a small amount onto the apples of your cheeks and blend with your fingertips. Use a brush to diffuse the color for a softer, airbrushed effect or layer over powder blush for added intensity. On lips, swipe directly from the stick or dab with a fingertip for controlled coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFinger tap for fast, natural blending\u003c\/li\u003e\n  \u003cli\u003eBrush for a softer, diffused finish\u003c\/li\u003e\n  \u003cli\u003eLayer over powder blush for fuller color payoff\u003c\/li\u003e\n  \u003cli\u003eApply directly or dab with finger on lips for varied opacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Office Hours a unique shade choice?\u003c\/h3\u003e\n\u003cp\u003eOffice Hours reads as a luminous mauve that flatters a range of skin tones, adding subtle warmth without leaning too warm or too cool. It’s versatile enough for daytime wear yet builds to a richer pop for evening. The color is designed to appear skin-like, enhancing natural undertones instead of masking them.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuminous mauve that flatters many complexions\u003c\/li\u003e\n  \u003cli\u003eBalanced tone that complements both warm and cool undertones\u003c\/li\u003e\n  \u003cli\u003eTranslates well from subtle daytime to layered evening looks\u003c\/li\u003e\n  \u003cli\u003eMulti-use format creates cohesive cheek-and-lip color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? BeachPlease is ideal for anyone who wants an easy, skin-like flush without heavy makeup—especially those with sensitive or acne-prone skin seeking clean, vegan formulas. It’s a convenient pick for minimalists, travelers, and multitaskers who appreciate a single product that doubles as a lip tint and cream blush. If you want a dewy, buildable mauve that blends seamlessly and respects sensitive skin needs, Office Hours is a practical, everyday choice.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use BeachPlease on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic and formulated without fragrance or alcohol, making it suitable for many acne-prone or sensitive skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I increase color intensity?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Layer the product in thin taps or apply over powder blush for more pigment without losing the dewy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431007641947,"sku":"B0BBH7NBMP","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-office-hours-front-packaging.jpg?v=1782258467"},{"product_id":"tower-28-makewaves-volumizing-lengthening-mascara-jet-black-vegan-humidity-resistant","title":"Tower 28 MakeWaves Volumizing Lengthening Mascara — Jet Black, Vegan \u0026 Humidity-Resistant","description":"\u003cstrong\u003eMakeWaves by Tower 28 is a vegan, humidity-resistant mascara that lifts, lengthens, and defines sensitive eyes without irritation.\u003c\/strong\u003e\n\n\u003cp\u003eThis mascara pairs haircare-inspired Aquaflex technology with a gentle, dermatologist-approved formula designed for contact lens wearers and sensitive eyes. The Jet shade delivers noticeable volume and length while remaining clump-resistant and easy to remove with a gentle cleanser. The packaging also reflects sustainability priorities, using 78% post-consumer recycled plastic.\u003c\/p\u003e\n\n\u003ch3\u003eHow does MakeWaves perform in hot or humid conditions?\u003c\/h3\u003e\n\u003cp\u003eMakeWaves uses Aquaflex technology—an ingredient approach adapted from haircare—to maintain lift and separation even in heat and humidity. Rather than a rigid, flaky finish, it provides flexible hold so lashes stay defined without feeling stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHumidity-resistant formula that holds curl and lift\u003c\/li\u003e\n  \u003cli\u003eFlexible, non-flaking finish for all-day wear\u003c\/li\u003e\n  \u003cli\u003eClump-minimizing texture for natural-looking volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eYes—Tower 28 formulated MakeWaves with sensitive eyes in mind: it is ophthalmologist-tested, hypoallergenic, and dermatologist-approved. The clean, vegan blend reduces the risk of irritation while delivering high-impact results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and ophthalmologist-tested\u003c\/li\u003e\n  \u003cli\u003eVegan ingredients suitable for contact lens wearers\u003c\/li\u003e\n  \u003cli\u003eDermatologist-approved for sensitive skin around the eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the brush design do for my lashes?\u003c\/h3\u003e\n\u003cp\u003eThe wand combines a curved side for building volume at the base and a straight edge with longer bristles to lift and separate. This two-action design helps you sculpt a fuller lash line, then fan and lengthen for a fluttery finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCurved side amplifies root volume and density\u003c\/li\u003e\n  \u003cli\u003eStraight, long-bristled edge fans and separates lashes\u003c\/li\u003e\n  \u003cli\u003eWiggle-and-comb technique builds and refines quickly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove MakeWaves for best results?\u003c\/h3\u003e\n\u003cp\u003eStart by wiggling the curved portion of the brush at the lash roots to build volume, then use the long bristles to comb through tips for length and separation. Removal is simple—warm water and a gentle cleanser will dissolve the formula without harsh rubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply root-to-tip with a wiggle motion for volume\u003c\/li\u003e\n  \u003cli\u003eComb through with the longer bristles to separate and lengthen\u003c\/li\u003e\n  \u003cli\u003eRinse off with water and a mild cleanser at the end of the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? MakeWaves is aimed at people who want noticeable lift and length from a clean, sensitive-skin-friendly mascara. It suits contact lens wearers, anyone living in humid climates who needs long-lasting hold, and users who prefer vegan, dermatologist-approved beauty products. If you want a buildable, natural-looking boost without irritation or heavy flakes, this mascara offers a balanced, sustainable option for everyday wear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Copernicia Cerifera (Carnauba) Wax\/Cera Carnauba\/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP\/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MakeWaves waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: MakeWaves is humidity-resistant with Aquaflex technology but not marketed as fully waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I remove it with regular cleanser?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it rinses off with warm water and a gentle cleanser—no oil-based remover required.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431012295003,"sku":"B0BGMBRQP7","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-makewaves-jet-front-packaging.jpg?v=1782258628"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-3-0-light-warm-peach-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 3.0 Light\/Warm Peach with Hyaluronic Acid \u0026 Centella","description":"\u003cstrong\u003eSwipe Serum Concealer is a hydrating, skin-care-infused concealer that delivers medium-to-full buildable coverage while brightening under-eye dark circles.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight cream concealer combines makeup pigment with skin-friendly ingredients so it glides on like a serum yet covers discoloration, redness, and blemishes without settling into dry patches. Shade 3.0 (light\/warm peach) is tuned to neutralize blueish under-eye tones while blending seamlessly into light complexions with warm undertones. The formula is non-comedogenic and contains hyaluronic acid for hydration plus centella asiatica to calm skin, making it suited for sensitive and dry-prone skin types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe help conceal dark circles without caking?\u003c\/h3\u003e\n\u003cp\u003eThe concealer’s thin, serum-like texture spreads effortlessly, so you get coverage without heavy buildup. Pigments are coated in lysine to support a smooth application and reduce the appearance of dryness or flaking under the eye.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-full, buildable coverage masks dark circles and discoloration\u003c\/li\u003e\n  \u003cli\u003eGlide-on formula resists creasing and settling into fine lines\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid adds surface hydration for a dewy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this irritate sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulated Swipe with calming centella asiatica and kept it non-comedogenic to minimize irritation and clogged pores. The gentle ingredient profile aims to provide coverage without aggravating reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica soothes redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic base reduces the chance of breakouts\u003c\/li\u003e\n  \u003cli\u003eLightweight cream avoids heavy occlusion on blemish-prone areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe for best results and longer wear?\u003c\/h3\u003e\n\u003cp\u003eUse the doe-foot applicator to place product where needed, then blend with fingertips, a brush, or a sponge for a natural finish. For extended longevity, set lightly with a translucent powder like Tower 28 GetSet for all-day hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the wand to dark circles or spots\u003c\/li\u003e\n  \u003cli\u003eBlend outward with finger or sponge for seamless edges\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of powder to prevent transfer and increase wear time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan Swipe also be used as an under-eye brightener?\u003c\/h3\u003e\n\u003cp\u003eYes — choosing a shade slightly lighter than your skin tone will lift and illuminate the under-eye area while still providing natural-looking coverage. Shade 3.0 (light\/warm peach) is formulated to counteract bluish tones and create a warmer, refreshed look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGo one shade lighter to brighten without obvious contrast\u003c\/li\u003e\n  \u003cli\u003eWarm peach undertones neutralize cool shadows under the eyes\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you control brightness and coverage intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Swipe Serum Concealer is designed for anyone seeking a hydrating, medium-to-full coverage concealer that respects sensitive skin. If you want a multi-tasking product that conceals discoloration, soothes irritation, and leaves a natural finish — especially those with dry, reactive, or blemish-prone skin — this formula offers a blend of skincare benefits and reliable coverage inspired by everyday Los Angeles living.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic and contains centella asiatica to calm, plus hyaluronic acid for hydration suitable for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use shade 3.0 for under-eye brightening?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a lighter touch or choose one shade lighter; blend well and set with powder for lasting brightness and coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431018979675,"sku":"B0CFW5GN4X","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging.jpg?v=1782258856"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-4-0-light-medium-cool-hyaluronic-centella","title":"Tower 28 Swipe Serum Concealer Hydrating Medium-Full Coverage — Shade 4.0 Light\/Medium Cool, Hyaluronic + Centella","description":"\u003cp\u003e\u003cstrong\u003eSwipe Serum Concealer by Tower 28 is a hydrating, medium-to-full coverage concealer that glides on like a serum while brightening under-eyes and covering redness and blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive skin, this lightweight cream concealer combines cosmetic pigments with skincare actives—like hyaluronic acid for moisture and centella asiatica for soothing—so you get even coverage that looks natural and feels comfortable all day. Shade 4.0, labeled DTLA, reads as light with medium cool undertones and is formulated to minimize creasing, flaking, and heaviness often associated with thicker formulas.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer hydrate without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses hyaluronic acid to attract and hold moisture at the surface while keeping pigment weight low, producing a serum-like glide that doesn’t sink into fine lines. Lightweight emollients and a creamy base allow buildable coverage without caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for surface hydration and plump-looking skin.\u003c\/li\u003e\n  \u003cli\u003eCreamy, non-greasy texture that blends easily with fingers, brush, or sponge.\u003c\/li\u003e\n  \u003cli\u003eCoated pigments reduce patchiness and resist creasing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Swipe cover dark circles and blemishes reliably?\u003c\/h3\u003e\n\u003cp\u003eYes — the concealer offers medium-to-full, buildable coverage that can mask discoloration while maintaining a natural finish. It’s formulated to layer without looking heavy, so you can target under-eyes or spot-correct cheeks and around the nose.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable pigment for customizable coverage.\u003c\/li\u003e\n  \u003cli\u003eUse one shade lighter to brighten the under-eye area.\u003c\/li\u003e\n  \u003cli\u003eBlendable finish that pairs well with setting powder for longer wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated with non-comedogenic ingredients and soothing centella asiatica, this concealer is designed for sensitive, dry, and blemish-prone complexions. Pigments are coated with lysine to reduce dryness and support a smoother appearance without irritating the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica provides calming support for reactive skin types.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic base minimizes pore-clogging risk.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments help prevent flaky texture and improve blendability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eSwipe directly where coverage is needed then gently blend with your preferred tool—fingers for warmth, a brush for precision, or a sponge for airbrushed finish. For extended wear, set lightly with a translucent powder, and consider using a slightly lighter shade under the eye to brighten.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe from the applicator onto targeted areas.\u003c\/li\u003e\n  \u003cli\u003eBlend outward with finger, brush, or sponge for seamless edges.\u003c\/li\u003e\n  \u003cli\u003eSet with a light layer of powder to lock in place all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Swipe Serum Concealer in 4.0 DTLA is ideal for people seeking medium-to-full coverage with a hydrating, skincare-driven formula—especially those with sensitive, dry, or blemish-prone skin who want a natural finish and comfortable wear. If you prefer a lightweight concealer that builds without creasing and doubles as an under-eye brightener, this shade and formula are worth trying.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Swipe Serum Concealer be used on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic with calming centella and lightweight pigments suitable for blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I choose between my regular shade and one lighter?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use your regular shade for spot coverage; go one shade lighter to brighten the under-eye area without over-correcting.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019340123,"sku":"B0CFWMNJX2","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-concealer-front-packaging.jpg?v=1782258897"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-11-tan-medium-warm-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 11 Tan\/Medium Warm with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a lightweight, hydrating medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while soothing and moisturizing delicate skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade for sensitive skin, this cream concealer combines makeup pigments coated with lysine plus hydrating hyaluronic acid and calming centella asiatica to deliver natural-looking coverage without caking or emphasizing dry patches. Shade 11 (OC) is a tan tone with medium warm undertones, formulated to smooth texture and brighten under-eye areas when used slightly lighter than your foundation.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel on the skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to feel weightless and glide smoothly, offering serum-like slip with medium to buildable full coverage. It won’t tug at delicate under-eye skin and resists settling into fine lines when used and blended correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating hyaluronic acid helps maintain moisture for a dewy, natural finish.\u003c\/li\u003e\n  \u003cli\u003eLightweight cream texture blends easily with fingers, brush, or sponge.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for sensitive and blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it cover dark circles and blemishes without looking heavy?\u003c\/h3\u003e\n\u003cp\u003eYes — pigments provide medium-to-full coverage while maintaining a skin-like finish, so you get concealment without a mask-like effect. The amino-acid-coated pigments help reduce the appearance of flakiness and create a smoother visual texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuild coverage in thin layers to avoid excess product and creasing.\u003c\/li\u003e\n  \u003cli\u003eUse shade 11 for tan medium-warm skin; pick one shade lighter to brighten under eyes.\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent powder like GetSet Powder for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits does the formula provide beyond coverage?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum Concealer blends makeup and skin care ingredients so it hydrates and soothes while you wear it. Centella asiatica calms irritation and lysine-coated pigments help promote a smoother-looking surface, while hyaluronic acid attracts and retains moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid provides immediate hydration and a plumping effect.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica reduces visible redness and soothes sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eLysine coating on pigments supports healthier-looking texture over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply for best results?\u003c\/h3\u003e\n\u003cp\u003eSwipe directly where coverage is needed and blend quickly for a seamless finish. For under-eye brightening, choose a shade one step lighter; for spot coverage, apply precisely and feather the edges.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with the wand and blend with a fingertip or sponge for natural coverage.\u003c\/li\u003e\n  \u003cli\u003eLayer thinly to build to medium-full coverage without creasing.\u003c\/li\u003e\n  \u003cli\u003eFinish with a light dusting of GetSet Powder to lock in place.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 Swipe Serum Concealer in 11 Tan\/Medium Warm is ideal for anyone wanting a hydrating concealer that provides real coverage without compromising sensitive or dry skin. It works well for those who need reliable under-eye brightening, spot concealing, or a makeup product that supports skin comfort and texture while delivering a natural finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — formulated with hyaluronic acid and centella asiatica, it’s non-comedogenic and designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I prevent creasing under the eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply thin layers, blend quickly, and set lightly with translucent powder to minimize creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019405659,"sku":"B0CFWT55F5","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging_8a5cd64e-83fb-4092-ab61-15042713b60b.jpg?v=1782258902"},{"product_id":"tower-28-swipe-serum-concealer-9-0-medium-olive-hydrating-medium-to-full-coverage-with-hyaluronic-acid-soothing-centella","title":"Tower 28 Swipe Serum Concealer 9.0 Medium\/Olive — Hydrating Medium-to-Full Coverage with Hyaluronic Acid \u0026 Soothing Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer in 9.0 Medium\/Olive is a hydrating, medium-to-full coverage concealer that blends like a serum while brightening under-eyes and camouflaging redness and blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, skincare-infused concealer combines pigment power with soothing ingredients so you get reliable coverage without drying or flaking. Shade 9.0 (MDR) reads as a medium tone with olive undertones designed to neutralize redness and warm shadows. Formulated for sensitive skin, it layers comfortably under makeup or can be worn alone for a natural, even finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel on sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is built to be hydrating and lightweight, minimizing tugging or settling into fine lines. Hyaluronic acid provides moisture while centella asiatica helps calm irritation, so the concealer stays comfortable throughout wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for smooth application\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid attracts and retains hydration\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica soothes redness-prone or reactive skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic texture that won’t clog pores\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of coverage and finish can I expect?\u003c\/h3\u003e\n\u003cp\u003eSwipe delivers medium-to-full buildable coverage that conceals dark circles, blemishes, and discoloration without looking cakey. The finish is natural and skin-like: evened tone with subtle luminosity rather than a flat matte or heavy cream look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium to full, blendable pigment\u003c\/li\u003e\n  \u003cli\u003eNatural, skin-enhancing finish that avoids powderiness\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments help prevent dryness and flakiness\u003c\/li\u003e\n  \u003cli\u003eUse one layer for spots or build up for more coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to swipe product where you need coverage, then gently blend with a finger, brush, or sponge. For long wear, set the concealer with a light dusting of powder like GetSet Powder; for under-eye brightening, pick one shade lighter.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe directly from applicator to skin\u003c\/li\u003e\n  \u003cli\u003eBlend outward with finger, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eSet with a fine translucent powder for extended wear\u003c\/li\u003e\n  \u003cli\u003eTry a lighter shade of Swipe to brighten under-eye area\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Swipe Serum Concealer suitable for acne-prone or combination skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the non-comedogenic formula is made to be gentle on blemish-prone or combination complexions. Lightweight oils are avoided, and soothing botanicals help reduce the appearance of irritation while pigments provide effective coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic — won’t block pores\u003c\/li\u003e\n  \u003cli\u003eSoothing centella helps calm stressed skin\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage helps conceal active spots without heavy layers\u003c\/li\u003e\n  \u003cli\u003eWorks under makeup or as a spot corrector\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Swipe Serum Concealer 9.0 is aimed at anyone seeking skincare-forward coverage — people with sensitive, dry, combination, or blemish-prone skin who want medium-to-full concealment without a heavy feel. It’s especially useful for those who prefer a gliding, hydrating formula that brightens under-eyes and neutralizes olive-toned undertones while supporting skin comfort throughout the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Swipe Serum Concealer settle into fine lines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—its lightweight, serum-like texture minimizes creasing. Apply sparingly and blend well; set lightly with powder if needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 9.0 Medium\/Olive suitable for neutral-olive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Shade 9.0 has olive undertones designed to neutralize redness and complement medium, warm-leaning complexions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019372891,"sku":"B0CFWGD66Z","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging_c170c668-4b41-457d-8582-4fc32c727a66.jpg?v=1782258898"},{"product_id":"tower-28-swipe-serum-concealer-shade-12-pali-tan-medium-neutral-hydrating-medium-full-coverage","title":"Tower 28 Swipe Serum Concealer — Shade 12 Pali Tan\/Medium Neutral, Hydrating Medium-Full Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that wears like a serum while instantly camouflaging dark circles, redness, and blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cream-concealer blends skincare and makeup: a glide-on texture that layers without settling into dry patches, formulated with hyaluronic acid for moisture and centella asiatica to soothe irritation. Shade 12 “Pali” is a tan option with medium neutral undertones, designed to match and brighten without looking cakey.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this concealer perform on dry, sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum is designed for skin that needs hydration and gentle ingredients. Hyaluronic acid attracts and holds moisture, while centella asiatica helps calm redness so the product sits smoothly instead of clinging to flaky areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide that minimizes tugging during application\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for sensitive and blemish-prone skin\u003c\/li\u003e\n  \u003cli\u003eLightweight cream finish that avoids cakey buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage can I expect and where should I use it?\u003c\/h3\u003e\n\u003cp\u003eThe concealer builds from medium to full coverage depending on how much you layer, making it versatile for under-eye brightening, spot concealing, and evening skin tone. Pigments are formulated to give natural-looking coverage without masking skin texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a single swipe to blur dark circles and small discoloration\u003c\/li\u003e\n  \u003cli\u003eLayer for fuller coverage on blemishes or hyperpigmentation\u003c\/li\u003e\n  \u003cli\u003eGo one shade lighter to brighten the under-eye area\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are included in the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond pigments, the formula contains lysine-coated pigments plus hydrating and soothing actives so the product supports skin appearance while you wear makeup. Ingredients focus on hydration and barrier support rather than harsh mattifiers or pore-clogging oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate plumping and moisture retention\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm redness and irritation\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments help reduce flaking and create an even finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and set the concealer for longest wear?\u003c\/h3\u003e\n\u003cp\u003eUse the built-in applicator to apply directly where needed, then blend with fingers, a brush, or a sponge. For extended longevity, lightly set with a translucent or matching powder.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe and pat to build coverage without overworking the skin\u003c\/li\u003e\n  \u003cli\u003eBlend outward for a seamless look; dab to spot conceal\u003c\/li\u003e\n  \u003cli\u003eSet with a lightweight powder like GetSet Powder to lock in wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: people seeking a multipurpose concealer that merges skincare benefits with dependable coverage. If you want a product that hydrates rather than dries, suits sensitive or blemish-prone skin, and can act as both an under-eye brightener and a spot concealer, Tower 28 Swipe Serum Concealer in Shade 12 Pali is built to meet those needs without feeling heavy or looking artificial.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with hyaluronic acid and centella asiatica, is non-comedogenic, and made for sensitive, dry, or blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Use a shade one tone lighter and blend gently to brighten the under-eye without creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019471195,"sku":"B0CFWCKPJY","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging_7939ef99-6e31-4720-8060-00d4703cb8a0.jpg?v=1782258902"},{"product_id":"tower-28-swipe-serum-concealer-2-0-fair-neutral-cool-hydrating-medium-full-coverage","title":"Tower 28 Swipe Serum Concealer 2.0 Fair\/Neutral Cool — Hydrating, Medium-Full Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum while helping to brighten under-eyes and conceal redness or blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet pigmented, this cream concealer blends skin-care ingredients with makeup performance to provide natural-looking coverage without settling into fine lines or dry patches. Shade 2.0 BU is a light option with neutral cool undertones designed to match fair skin tones. The formula centers hyaluronic acid for moisture and centella asiatica to soothe, making it a good pick for sensitive and dry complexions seeking buildable coverage and a healthy finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer perform on under-eye darkness?\u003c\/h3\u003e\n\n\u003cp\u003eSwipe Serum delivers concentrated pigment that can be built to medium-full opacity, allowing you to diminish the appearance of under-eye circles without looking mask-like. Its creamy, glide-on texture blends smoothly and can be layered to brighten while still looking natural.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage to camouflage dark circles without cakiness\u003c\/li\u003e\n  \u003cli\u003eGlide applicator deposits product precisely under the eye\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid adds hydration to avoid crease-prone dryness\u003c\/li\u003e\n  \u003cli\u003ePro tip: choose one shade lighter to use specifically as an under-eye brightener\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work on blemishes and redness?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula provides enough pigment to cover redness and small blemishes while still appearing skin-like. It adheres well to the skin and can be blended out for spot coverage or layered for more opacity on stubborn areas.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMedium-to-full coverage hides redness and discoloration\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation minimizes pore-clogging risk\u003c\/li\u003e\n  \u003cli\u003eCoated pigments resist flaking for smoother finish\u003c\/li\u003e\n  \u003cli\u003eCan be set with powder for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or dry skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation is developed with sensitive skin in mind, combining hydrating and calming ingredients to reduce irritation and dryness. Lightweight cream texture avoids tugging or accentuating dry patches, and the soothing extract supports comfort during wear.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate moisture and plumping effect\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to help calm and comfort skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and dermatologist-inspired approach\u003c\/li\u003e\n  \u003cli\u003eLightweight finish that won’t feel heavy on skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and set Swipe Serum for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply directly from the wand to target areas, then blend with a finger, brush, or sponge until seamless. For extended hold, lightly dust a setting powder over concealed areas, and layer the concealer for extra coverage where needed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSwipe onto dark circles or spots with the applicator\u003c\/li\u003e\n  \u003cli\u003eBlend using finger warmth, a dense brush, or damp sponge\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent or GetSet Powder to increase longevity\u003c\/li\u003e\n  \u003cli\u003eLayer thinly rather than applying one heavy coat for a natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 Swipe Serum Concealer in 2.0 BU suits people with fair skin and cool-neutral undertones who want a hydrating concealer that offers medium-to-full, buildable coverage. It targets those with under-eye darkness, redness, or minor discoloration who prefer a skin-care-infused makeup product formulated for sensitive, dry, or blemish-prone skin. Ideal if you want a natural finish that hydrates while providing reliable coverage and a comfortable wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hydrating hyaluronic acid and soothing centella, and the formula is non-comedogenic and designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. For brighter under-eyes, pick one shade lighter than your skin tone and blend gently before setting with powder.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019438427,"sku":"B0CFWJ9Z4T","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-swipe-serum-concealer-front-packaging.jpg?v=1782258900"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-7-0-medium-neutral-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 7.0 Medium\/Neutral with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating medium-to-full coverage concealer that glides on like a serum to instantly cover dark circles, redness, and blemishes while soothing sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cream concealer blends skincare and makeup: hyaluronic acid delivers moisture, centella asiatica helps calm irritation, and lysine-coated pigments promote smooth, non-flaky coverage. Shade 7.0 (KTOWN) offers a medium tone with neutral undertones that works as a spot concealer or a brightening shade when you choose a lighter alternative. The formula is non-comedogenic and designed to sit comfortably under the eye without creasing or feeling heavy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer hydrate without looking heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is built around hyaluronic acid and a silky, serum-like texture that layers hydrating ingredients with buildable pigments. Rather than sitting dry on the skin, it glides and blends to create a natural finish that resists flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate surface hydration and plumping effect\u003c\/li\u003e\n  \u003cli\u003eLightweight, serum-like consistency that spreads easily\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish suitable for layering under powder or foundation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer calm sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulated this concealer with soothing ingredients like centella asiatica and gentle carrier oils to reduce the risk of irritation. It’s non-comedogenic and free from heavy pore-clogging agents, making it a considerate option for sensitive, dry, and blemish-prone skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica extract to help comfort reactive skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation minimizes pore congestion\u003c\/li\u003e\n  \u003cli\u003eDerm-informed ingredient choices suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage and wear should I expect?\u003c\/h3\u003e\n\u003cp\u003eSwipe delivers medium to buildable full coverage—effective at concealing under-eye darkness, redness, and post-blemish marks—while retaining a natural, skin-like finish. It layers well: start light for everyday coverage or build to conceal stronger discoloration, then set with powder for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-full coverage that remains blendable\u003c\/li\u003e\n  \u003cli\u003eBuildable application—use one swipe for day, more for targeted coverage\u003c\/li\u003e\n  \u003cli\u003eCompatible with setting powders for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Swipe for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the applicator to deposit concealer where you need it—under the eye, on spots, or along redness-prone areas—and blend with fingers, a brush, or sponge. For under-eye brightening, try a shade lighter than your base; for spot concealing, match your skin tone for the most natural effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the wand to targeted areas\u003c\/li\u003e\n  \u003cli\u003eBlend using fingertip warmth, a dense brush, or a damp sponge\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of GetSet Powder to increase longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is intended for anyone seeking a hydrating, buildable concealer that respects sensitive or dry skin—people who want skincare benefits in their makeup without heavy, cakey coverage. It’s a strong choice for those who prefer a natural finish, need dependable under-eye coverage, or want a non-comedogenic spot concealer that layers well with other products. Shade 7.0 KTOWN suits medium skin with neutral undertones; if you prefer brighter under-eye correction, select a lighter shade within the Swipe range.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid, is non-comedogenic, and made to minimize irritation for sensitive skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Swipe as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. For brightening, choose one shade lighter than your foundation and blend gently under the eye.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019536731,"sku":"B0CFWVJS6D","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging_b952d5c4-c2ef-4d22-9a4b-ca6725deec7e.jpg?v=1782258900"},{"product_id":"tower-28-swipe-serum-concealer-1-0-fair-neutral-hydrating-medium-full-coverage","title":"Tower 28 Swipe Serum Concealer — 1.0 Fair\/Neutral Hydrating, Medium-Full Coverage","description":"\u003cstrong\u003eSwipe Serum Concealer by Tower 28 is a skin-care-infused, hydrating medium-to-full coverage concealer that glides on like a serum while blurring dark circles, redness, and blemishes.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight cream concealer combines makeup coverage with soothing ingredients to give a natural-looking finish that won’t cake or cling to dry patches. Shade 1.0 (Fair\/Neutral) balances pale skin tones without leaning overly warm or cool. Formulated for sensitive skin, it layers easily under powder or sets alone for a fresh, skinlike result.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer feel and wear on sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eIt’s designed to feel weightless and hydrating rather than heavy or mask-like. Hyaluronic acid helps maintain moisture while centella asiatica soothes irritation, making it suitable for dry, reactive, and blemish-prone complexions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTexture: silky, serum-like glide that blends seamlessly\u003c\/li\u003e\n  \u003cli\u003eFinish: natural to skinlike with medium-buildable opacity\u003c\/li\u003e\n  \u003cli\u003eComfort: non-comedogenic, lightweight, and non-greasy\u003c\/li\u003e\n  \u003cli\u003eLongevity: sets well under powder for extended wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Swipe Serum Concealer cover dark circles and redness?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula delivers medium to full coverage that can be layered without looking cakey. It evens tone and conceals discoloration while maintaining a believable skin texture that resists creasing when blended properly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoverage: medium at one pass, buildable to fuller coverage\u003c\/li\u003e\n  \u003cli\u003eApplication: swipe with the wand then blend with finger, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eTip: choose one shade lighter to brighten under-eye areas\u003c\/li\u003e\n  \u003cli\u003eSet: pair with a translucent powder for longer wear and reduced creasing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are in the formula?\u003c\/h3\u003e\n\u003cp\u003eThe concealer merges pigment technology with supportive skincare ingredients. Pigments are coated in lysine to help minimize flakiness and support smooth application, while hyaluronic acid and centella provide hydration and calm.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid: hydrates and plumps skin surface\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica: soothes and comforts sensitive areas\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments: promote even spread and reduce patchiness\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic: suitable for blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Swipe for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the applicator to areas that need coverage, then blend immediately. You can build coverage in thin layers to avoid heaviness, and finish by setting with powder for durability and a softer appearance under different lighting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply: swipe over dark circles, spots, or redness\u003c\/li\u003e\n  \u003cli\u003eBlend: use fingers, a synthetic brush, or damp sponge\u003c\/li\u003e\n  \u003cli\u003eLayer: add thin layers for more opacity without caking\u003c\/li\u003e\n  \u003cli\u003eSet: use GetSet Powder or a light dusting of translucent powder to lock in wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 Swipe Serum Concealer in 1.0 Fair\/Neutral is built for anyone seeking a skin-friendly concealer that balances hydration with reliable coverage. It suits people with sensitive or dry skin who want a lightweight, buildable product that doubles as a subtle under-eye brightener without emphasizing texture. It also appeals to those who prefer cosmetics formulated with calming and moisturizing actives rather than simply pigmented makeup.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with hyaluronic acid and centella to hydrate and soothe sensitive skin, and it’s non-comedogenic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I prevent creasing under the eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use thin layers, blend promptly, and set lightly with a translucent powder or GetSet Powder for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019569499,"sku":"B0CFWQZLC4","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging_cf76ce5a-cff0-4384-962a-47d516d025bd.jpg?v=1782258899"},{"product_id":"tower-28-swipe-serum-concealer-shade-6-0-medium-light-neutral-hydrating-brightening-coverage","title":"Tower 28 Swipe Serum Concealer Shade 6.0 Medium\/Light Neutral — Hydrating, Brightening Coverage","description":"\u003cstrong\u003eSwipe Serum Concealer by Tower 28 is a hydrating, medium-to-full coverage concealer that glides on like a serum while brightening and evening skin tone.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight cream concealer combines makeup pigment with skin-friendly ingredients so you get instant coverage and ongoing care. Shade 6.0 (IE) reads as medium with light neutral undertones and is formulated to sit smoothly on sensitive, dry, or blemish-prone skin without settling into fine lines or flaky patches. The wand applicator delivers targeted product where you need it, and the formula layers easily for buildable coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe deliver coverage without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe texture is designed to feel more like a serum than a typical thick concealer. Pigments are suspended in a glideable base that spreads thinly yet builds up for medium to full coverage, avoiding cakey or stiff finishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide for smooth application\u003c\/li\u003e\n  \u003cli\u003eBuildable medium-to-full opacity\u003c\/li\u003e\n  \u003cli\u003eDoesn’t cling to dry patches or emphasize texture\u003c\/li\u003e\n  \u003cli\u003eNatural-looking finish that layers well under makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-care ingredients are inside and what do they do?\u003c\/h3\u003e\n\u003cp\u003eFormulation blends hydrating and calming actives so the concealer helps the skin while correcting visible concerns. Hyaluronic acid adds moisture, while centella asiatica soothes irritation and supports comfort during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for surface hydration and plumping\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to calm redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to help maintain a smooth, even appearance\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic base suitable for blemish-prone skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe for best results?\u003c\/h3\u003e\n\u003cp\u003eThe included wand makes spot correction fast and precise. Apply directly to dark circles, blemishes, or areas of discoloration, then blend with a finger, brush, or sponge. Set with a light dusting of powder for longer wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDirectly swipe onto the targeted area using the applicator\u003c\/li\u003e\n  \u003cli\u003ePat and blend — don’t drag — for a seamless finish\u003c\/li\u003e\n  \u003cli\u003eLayer one thin coat for natural coverage or build for fuller coverage\u003c\/li\u003e\n  \u003cli\u003eTip: choose one shade lighter to use as an under-eye brightener\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula was developed with sensitive skins in mind: it’s lightweight, non-comedogenic, and avoids heavy, pore-clogging ingredients. Ingredients are chosen to hydrate and calm rather than irritate, making it a practical option when you want coverage without aggravating skin concerns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic formula reduces risk of breakouts\u003c\/li\u003e\n  \u003cli\u003eLightweight texture minimizes irritation for reactive skin\u003c\/li\u003e\n  \u003cli\u003eSoothing botanicals to help comfort redness-prone areas\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded brand approach for sensitive needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Swipe Serum Concealer is made for anyone seeking reliable cover that feels comfortable all day — ideal for people with dry, sensitive, or blemish-prone skin who want a caring concealer that doubles as skincare. Choose shade 6.0 IE if you match a medium tone with neutral-light undertones and prefer a natural, hydrated finish that layers easily under foundation or alone for quick touch-ups.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is non-comedogenic and lightweight, made to avoid pore-clogging while providing coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Swipe to brighten under eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply directly with the wand and blend; for extra brightness, choose one shade lighter and set lightly with powder.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019635035,"sku":"B0CFWX4FHQ","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-package.jpg?v=1782258899"},{"product_id":"tower-28-swipe-serum-concealer-shade-5-light-neutral-0-22-oz-hydrating-medium-full-coverage-with-hyaluronic-acid","title":"Tower 28 Swipe Serum Concealer Shade 5 Light\/Neutral 0.22 oz — Hydrating, Medium‑Full Coverage with Hyaluronic Acid","description":"\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum while blurring dark circles, redness, and blemishes.\u003c\/strong\u003e\n\nThis lightweight cream concealer combines skin-care ingredients with color-correcting pigments so you get natural-looking coverage that still feels breathable. Infused with hyaluronic acid for moisture and centella asiatica to calm, Swipe Serum is formulated for sensitive and dry-prone skin and is non-comedogenic. Shade 5 (EP) delivers a light tone with neutral undertones ideal for brightening under eyes or spot-concealing on fair-to-light complexions.\n\n\u003ch3\u003eHow does this concealer hydrate without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses hyaluronic acid to attract and retain moisture at the skin’s surface, giving a dewy, smooth finish rather than a cakey one. Lightweight pigments are coated in lysine, which helps the color sit evenly and reduces the appearance of flakiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid provides immediate hydration and smoothness.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments help pigments blend without settling into fine lines.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic base minimizes pore clogging for everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it cover dark circles and blemishes effectively?\u003c\/h3\u003e\n\u003cp\u003eYes — Swipe Serum offers medium to buildable full coverage that conceals discoloration while maintaining a natural skin-like finish. You can layer it where needed or use one swipe for lighter coverage and blend to soften edges.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-full coverage formula conceals dark circles and redness.\u003c\/li\u003e\n  \u003cli\u003eEasy blending with fingers, brush, or sponge for customizable coverage.\u003c\/li\u003e\n  \u003cli\u003eTip: choose one shade lighter to brighten under-eye areas without overcorrecting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated with calming centella asiatica and without pore-clogging ingredients, this concealer is designed to be gentle on sensitive and blemish-prone skin types. The lightweight, non-comedogenic texture reduces the risk of irritation while still delivering pigment coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica soothes and reduces visible irritation signs.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula suitable for acne-prone skin.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded formula created for sensitive skin needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and set Swipe Serum for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the applicator to swipe product directly onto dark circles or spots, then blend with a finger, brush, or sponge for a seamless finish. For extended wear and a velvety result, set with a lightweight translucent powder such as Tower 28 GetSet Powder.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly with the wand to areas needing coverage.\u003c\/li\u003e\n  \u003cli\u003eBlend outward for a natural transition into surrounding skin.\u003c\/li\u003e\n  \u003cli\u003eSet with powder to increase wear-time and reduce shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nThis concealer is geared toward anyone who wants effective coverage without compromising skin comfort — especially people with sensitive, dry, or blemish-prone skin looking for a hybrid skincare-makeup solution. If you want a product that hydrates, conceals, and blends seamlessly into natural skin texture, Tower 28 Swipe Serum Concealer in Shade 5 (Light\/Neutral) is a reliable everyday option that brightens under eyes and disguises redness while supporting skin clarity.\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains centella asiatica to calm and is non-comedogenic, formulated with sensitive skin in mind.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I get longer wear from this concealer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Blend the concealer well and set lightly with a translucent powder like Tower 28 GetSet Powder to prolong wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019602267,"sku":"B0CFX4HYWF","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging_dd106864-bb52-444d-8149-ca3c53bf3686.jpg?v=1782258901"},{"product_id":"tower-28-sos-skincare-travel-kit-3-count-tsa-friendly-minis-for-sensitive-skin-calming-hydration","title":"Tower 28 SOS Skincare Travel Kit — 3-Count TSA-Friendly Minis for Sensitive Skin, Calming Hydration","description":"\u003cp\u003e\u003cstrong\u003eA compact, TSA-friendly three-step routine from Tower 28 that cleanses, calms, and restores sensitive skin while you travel.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for skin that reacts easily to environment and stress, this travel kit contains mini versions of Tower 28’s SOS essentials: a gentle gel cleanser, a hypochlorous acid facial spray, and a lightweight barrier recovery moisturizer. Each product is sized to fit carry-on rules so you can keep your routine consistent on airplanes, at the gym, or between meetings. The trio works together to remove impurities, soothe visible irritation, and deliver fast-absorbing hydration without heaviness or stinging.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the gel cleanser handle makeup and sunscreen without stripping the skin?\u003c\/h3\u003e\n\u003cp\u003eThe daily-balancing gel cleanser is formulated to lift away makeup, SPF, and daily grime while preserving moisture. It uses mild surfactants that cleanse effectively but gently, leaving natural oils intact so skin doesn’t feel tight or dry after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves lightweight makeup and sunscreen residues\u003c\/li\u003e\n  \u003cli\u003eMild, non-stripping gel base suitable for sensitive skin\u003c\/li\u003e\n  \u003cli\u003ePairs with mist and moisturizer to restore comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I use the Mini SOS Facial Spray and what does it do?\u003c\/h3\u003e\n\u003cp\u003eThe pocket-sized Daily Rescue Facial Spray is best applied anytime skin feels stressed—after workouts, in-flight, or when redness appears. It contains hypochlorous acid to calm visible irritation and helps the skin look less reactive with each spritz, acting as an antiseptic-like refresh without drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick spritz to reduce visible redness and soothe irritation\u003c\/li\u003e\n  \u003cli\u003eCompact bottle fits in purses, gym bags, and carry-ons\u003c\/li\u003e\n  \u003cli\u003eGreat for post-exercise, travel, or flare-up touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the Daily Barrier Recovery Cream feel heavy under makeup?\u003c\/h3\u003e\n\u003cp\u003eThe barrier recovery cream is lightweight and engineered to absorb rapidly, delivering hydration that supports the skin barrier without leaving a greasy finish. It layers well under serums and makeup, making it practical for both morning and evening routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-absorbing texture that doesn’t pill under products\u003c\/li\u003e\n  \u003cli\u003eHydrates and helps seal the routine after cleansing and misting\u003c\/li\u003e\n  \u003cli\u003eFormulated to soothe without heavy oils or fragrances\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the three minis together for best results?\u003c\/h3\u003e\n\u003cp\u003eStart by cleansing to remove surface impurities, follow with a few spritzes of the facial spray to calm and reset, then apply the barrier recovery cream to lock in hydration. Repeat morning and night or anytime your skin needs a quick reset during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Use the gel cleanser to wash away makeup and buildup\u003c\/li\u003e\n  \u003cli\u003eStep 2: Mist the face to soothe and reduce visible irritation\u003c\/li\u003e\n  \u003cli\u003eStep 3: Apply moisturizer to support the skin barrier and finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Tower 28 SOS Skincare Minis Travel Kit is ideal for people with sensitive or reactive skin who want a simple, travel-approved routine. It’s especially useful for frequent flyers, gym-goers, or anyone who needs compact, effective products that calm irritation, remove debris, and hydrate without heavy textures or harsh actives. If you prefer short, evidence-forward steps that fit in a carry-on or gift box, this 1-2-3 set gives consistent care wherever you are.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these sizes allowed in carry-on luggage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Each item is mini-sized and the kit is TSA-approved for air travel in carry-on bags.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this set safe for allergic or reactive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated for sensitive skin, the trio avoids harsh ingredients, but patch testing is recommended for known allergies.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431105749339,"sku":"B0G8SYD5B6","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-front-packaging-travel-kit.jpg?v=1782260673"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-power-hour-terracotta-dewy-vegan","title":"Tower 28 BeachPlease Cream Blush \u0026 Tinted Lip Balm — Power Hour (Terracotta), Dewy Vegan","description":"\u003cp\u003e\u003cstrong\u003eBeachPlease Cream Blush + Tinted Lip Balm in Power Hour is a multi-use, dewy cream tint that adds a radiant terracotta flush to cheeks and lips while nourishing sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and silicone-free, this dual-purpose balm from Tower 28 melts into skin for a natural, sun-kissed finish without heavy residue. Formulated with aloe vera and green tea extracts, the balm provides soothing hydration and antioxidant support while delivering buildable color that won’t block pores. Its vegan, fragrance-free formula and recycled-plastic packaging make it a modern everyday option for minimal routines and sustainable-minded shoppers.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product perform as both a blush and a lip tint?\u003c\/h3\u003e\n\u003cp\u003eBeachPlease is designed to work seamlessly on cheeks and lips: the creamy texture sheers out for a natural flush yet layers easily for more intensity. Because it blends with fingers or a brush, you can achieve a soft dewy look or a concentrated pop of pigment depending on application method.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free, melt-in formula that diffuses into skin\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage—sheer to medium intensity\u003c\/li\u003e\n  \u003cli\u003eApplies easily with fingers for quick touch-ups or a brush for precision\u003c\/li\u003e\n  \u003cli\u003eLeaves a dewy finish rather than a matte or powdery look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill my sensitive or acne-prone skin tolerate this cream tint?\u003c\/h3\u003e\n\u003cp\u003eFormulated without fragrance, alcohol, or essential oils, BeachPlease is created with sensitive skin in mind. It’s labeled non-comedogenic and includes aloe vera and green tea extracts to soothe and support skin without adding pore-clogging ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic formulation made to avoid pore blockage\u003c\/li\u003e\n  \u003cli\u003eSoothing aloe vera to help reduce surface irritation\u003c\/li\u003e\n  \u003cli\u003eGreen tea extract provides antioxidant support\u003c\/li\u003e\n  \u003cli\u003eFree of fragrance, alcohol, and essential oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and layer Power Hour for best results?\u003c\/h3\u003e\n\u003cp\u003eFor a natural day look, tap a small amount onto the apples of the cheeks and lips, then blend outward with your fingers. For more pigment, layer the tint or use a dense synthetic brush to concentrate color; finish with a translucent powder or Tower 28 GetSet Powder Blush for a longer-lasting effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFingers: warm and blend for a quick, dewy finish\u003c\/li\u003e\n  \u003cli\u003eBrush: use a dense brush for precise application and stronger color\u003c\/li\u003e\n  \u003cli\u003eLayer with powder for increased longevity and intensity\u003c\/li\u003e\n  \u003cli\u003eGreat for spot color on nose, temples, or lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sustainability and clean-beauty choices are included?\u003c\/h3\u003e\n\u003cp\u003eTower 28 follows a clean-beauty approach with vegan, cruelty-free formulas and avoidance of common irritants. The BeachPlease packaging contains 50% post-consumer recycled plastic, reflecting the brand’s effort to reduce single-use plastic impact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free product formulation\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance, alcohol, and essential oils\u003c\/li\u003e\n  \u003cli\u003ePackaging made with 50% post-consumer recycled plastic\u003c\/li\u003e\n  \u003cli\u003eDesigned for everyday use with mindful ingredient choices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 BeachPlease Cream Blush + Tinted Lip Balm in Power Hour is ideal for people seeking a single, travel-friendly product that provides a natural, dewy terracotta flush on both cheeks and lips. It works well for sensitive or breakout-prone skin types who prefer clean, fragrance-free makeup and those who value compact, sustainable packaging. If you want a minimal routine with versatile color payoff and gentle skincare benefits, this balm is built for you.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BeachPlease safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated non-comedogenic, fragrance-free, and contains soothing aloe and green tea suited for sensitive, breakout-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I intensify the color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Layer the cream balm or apply with a dense synthetic brush; finish with powder for stronger, longer-lasting pigment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431284957531,"sku":"B09YGCCD16","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-beachplease-front-packaging.jpg?v=1782266214"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-magic-hour-rosy-nude-aloe-green-tea-vegan-non-comedogenic","title":"Tower 28 BeachPlease Cream Blush \u0026 Tinted Lip Balm — Magic Hour Rosy-Nude, Aloe \u0026 Green Tea, Vegan Non-Comedogenic","description":"\u003cp\u003e\u003cstrong\u003eA creamy, silicone-free lip and cheek tint that melts into skin for a dewy, sunlit finish without clogging pores.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeachPlease by Tower 28 is a compact multi-use cream designed to add a sheer, buildable wash of color to cheeks and lips. Infused with aloe vera and green tea extracts, Magic Hour is a rosy-nude shade formulated specifically for sensitive and breakout-prone skin. The formula is vegan, fragrance-free, and non-comedogenic, packaged using 50% post-consumer recycled plastic to reduce environmental impact.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product deliver a natural, dewy glow?\u003c\/h3\u003e\n\u003cp\u003eThe balm-cream texture is silicone-free and melts into skin to avoid cakiness or hard edges. It leaves a fresh, hydrated sheen rather than a powdery finish, making it ideal for no-makeup makeup looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCream-to-skin texture for seamless blending\u003c\/li\u003e\n  \u003cli\u003eSheer-to-buildable pigment for subtle or intensified color\u003c\/li\u003e\n  \u003cli\u003eNatural-looking dew without heavy shimmer\u003c\/li\u003e\n  \u003cli\u003eWorks on both cheeks and lips for a unified complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is non-comedogenic and free from fragrances, alcohol, and essential oils that can irritate delicate skin. Soothing botanicals help comfort skin while the lightweight tint minimizes pore congestion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera and green tea extract to soothe and hydrate\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded ingredients that avoid pore-clogging oils\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance and harsh alcohols\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply BeachPlease for best results?\u003c\/h3\u003e\n\u003cp\u003eUse your fingertips to tap and blend for a quick, natural finish; the warmth of your fingers helps the product melt into skin. For more color control, apply with a small brush or layer with a powder blush to increase longevity and intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTap and press with fingers for a dewy, skin-like finish\u003c\/li\u003e\n  \u003cli\u003eUse a dense brush to diffuse and build pigment evenly\u003c\/li\u003e\n  \u003cli\u003eLayer with GetSet Powder Blush to set and intensify color\u003c\/li\u003e\n  \u003cli\u003eApply directly to lips for a matching, hydrating tint\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat shade is Magic Hour and how does it wear throughout the day?\u003c\/h3\u003e\n\u003cp\u003eMagic Hour reads as a rosy-nude that flatters many skin tones and gives a soft, warm flush. Wear time depends on activity and whether you layer with powder; expect natural fade with comfortable hydration rather than a heavy transfer-proof film.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRosy-nude shade that complements various complexions\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from sheer glow to medium tint\u003c\/li\u003e\n  \u003cli\u003eComfortable, hydrating wear that fades naturally\u003c\/li\u003e\n  \u003cli\u003eBest for light touch-ups rather than longwear transfer-proof finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: BeachPlease in Magic Hour suits anyone wanting a quick, clean way to add healthy color to cheeks and lips—especially those with sensitive or breakout-prone skin. It’s ideal for minimalists, people who prefer skin-first makeup, and travelers who value a small, multi-functional product that performs as both a nourishing balm and a luminous blush.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear this if I break out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s non-comedogenic, fragrance-free, and formulated with soothing botanicals suitable for breakout-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply it for longer wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Tap and blend with fingers, then set lightly with a powder blush to extend wear and reduce transfer.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431284924763,"sku":"B09YGLM8K4","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-beachplease-front-compact.jpg?v=1782266216"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-happy-hour-coral-pink-dewy-vegan-for-sensitive-skin","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm — Happy Hour coral-pink, dewy, vegan for sensitive skin","description":"\u003cp\u003e\u003cstrong\u003eBeachPlease is a lightweight, silicone-free cream blush that doubles as a tinted lip balm, delivering a dewy coral-pink flush while nourishing sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt for minimalists and multitaskers, this compact balm from Tower 28 blends sheer-to-buildable color with skin-soothing ingredients like aloe vera and green tea extract. The formula is vegan, fragrance-free, and non-comedogenic, so it adds fresh color without clogging pores or irritating reactive skin. The shade Happy Hour is a warm coral-pink designed to mimic a natural sun-kissed glow on cheeks and a juicy tint on lips.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I apply BeachPlease for a natural cheek flush?\u003c\/h3\u003e\n\u003cp\u003eUse your fingertips to tap a small amount onto the apples of your cheeks and gently blend outward for an effortless, dewy finish. The balm melts into skin for smooth edges, avoiding any cakey build-up or visible lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with one light dab; blend quickly with warm fingertips.\u003c\/li\u003e\n  \u003cli\u003eLayer a second dab for stronger color, building gradually.\u003c\/li\u003e\n  \u003cli\u003eFinish with a translucent powder only if you need longer wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this product on lips and will it feel sticky?\u003c\/h3\u003e\n\u003cp\u003eYes — BeachPlease is formulated to function as a tinted lip balm that feels hydrating rather than tacky. It imparts a juicy sheen and comfortable wear while providing a hint of coral color suitable for everyday looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the stick or swipe with a fingertip for precise placement.\u003c\/li\u003e\n  \u003cli\u003eReapply throughout the day for refreshed color and moisture.\u003c\/li\u003e\n  \u003cli\u003eLayer under balm or gloss if you want extra shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is non-comedogenic and free from fragrance, alcohol, and essential oils, which reduces the risk of irritation and pore blockage. Soothing extracts like aloe vera and green tea are included to calm and support the skin while you wear color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-informed ingredients suitable for reactive skin types.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to help prevent breakouts.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free, with packaging using 50% post-consumer recycled plastic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get longer wear or a bolder look with BeachPlease?\u003c\/h3\u003e\n\u003cp\u003eFor more intensity, layer the cream tint and blend with a brush for airbrushed coverage; set with a powder blush or a translucent setting spray for extended wear. Because the formula builds smoothly, you can control payoff without patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrush application diffuses edges for a soft, polished finish.\u003c\/li\u003e\n  \u003cli\u003ePair with GetSet Powder Blush to lock color in place.\u003c\/li\u003e\n  \u003cli\u003eLayering produces a stronger, photograph-ready pigment without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 BeachPlease in Happy Hour is ideal for anyone seeking a gentle, multi-tasking tint—especially those with sensitive or blemish-prone skin who want clean, wearable color. It fits travel kits, minimal makeup routines, and on-the-go touch-ups for people who prefer dewy, natural finishes over heavy coverage.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BeachPlease safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s non-comedogenic and free of fragrance and essential oils, designed to reduce pore-clogging and irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I make the color more long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Layer the cream, blend with a brush, and set lightly with powder or GetSet Powder Blush to extend wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431307501915,"sku":"B0BVGH6Q2N","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-beachplease-front-packaging.jpg?v=1782266918"},{"product_id":"tower-28-makewaves-vegan-brown-mascara-drift-0-29-oz-volumizing-lengthening-humidity-resistant-for-sensitive-eyes","title":"Tower 28 MakeWaves Vegan Brown Mascara — Drift 0.29 oz, Volumizing \u0026 Lengthening, Humidity-Resistant for Sensitive Eyes","description":"\u003cp\u003e\u003cstrong\u003eTower 28 MakeWaves Vegan Brown Mascara is a lightweight, humidity-resistant mascara that builds natural-looking volume and length while being gentle enough for sensitive eyes and contact lens wearers.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMakeWaves Drift (brown) combines a unique triple-wave wand with Aquaflex technology to lift, separate, and hold lashes without flaking, clumping, or stiffness. Formulated to be hypoallergenic, vegan, and ophthalmologist-tested, this mascara is built for everyday wear and humid conditions. The texture is easily buildable so you can go from subtle enhancement to bolder definition while keeping comfort front and center.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the triple-wave wand make lashes look fuller and longer?\u003c\/h3\u003e\n\u003cp\u003eThe Breakthrough, Triple-Wave Wand features three flexible, suspended bands that catch and coat each lash from root to tip. The shorter inner curve deposits product at the base for lift, while the longer bristles extend and separate strands for visible length. Together they create balanced volume without clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThree suspended bands for even product distribution\u003c\/li\u003e\n  \u003cli\u003eInner curve targets base for lift and curl\u003c\/li\u003e\n  \u003cli\u003eLonger bristles separate and extend tips\u003c\/li\u003e\n  \u003cli\u003eBuildable formula avoids crunch and flakes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hold up in humid or sweaty conditions?\u003c\/h3\u003e\n\u003cp\u003eYes — Aquaflex technology, adapted from haircare, provides a flexible, humidity-resistant hold that helps lashes stay visibly lifted and volumized throughout the day. The formula resists smudging while remaining easy to remove with normal makeup remover.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAquaflex polymers lock shape and resist humidity\u003c\/li\u003e\n  \u003cli\u003eSmudge-free wear suitable for warm or active days\u003c\/li\u003e\n  \u003cli\u003eRemoves without harsh rubbing or irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara safe for sensitive eyes and contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eTower 28 MakeWaves is designed with sensitive skin in mind and is ophthalmologist-tested and contact lens safe. The clean, irritant-free formula minimizes risk of redness, flaking, or lash breakage while delivering dependable coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested and contact-lens safe\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic, vegan, and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eNon-clumping, non-crunchy texture to reduce lash stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best results and remove it easily?\u003c\/h3\u003e\n\u003cp\u003eApply using the inner curve to build base volume, then sweep with the longer bristles to lengthen and define. For more intensity, add coats while the formula is still slightly wet. Remove with your preferred eye makeup remover to avoid tugging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse inner curve first for lift, then brush outward for length\u003c\/li\u003e\n  \u003cli\u003eLayer while lashes are wet for added volume\u003c\/li\u003e\n  \u003cli\u003eGentle makeup remover or oil cleansers remove it cleanly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 MakeWaves Vegan Brown Mascara in Drift is made for anyone seeking a natural-to-bold lash effect without irritation — especially those with sensitive eyes, contact lens wearers, and people looking for a humidity-resistant everyday mascara. If you want defined, separated lashes with a soft brown shade that reads natural on many skin tones, this formula offers buildable coverage, secure hold, and a comfortable finish suited to daily routines and active lifestyles.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MakeWaves safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. MakeWaves is ophthalmologist-tested and contact lens safe with a hypoallergenic, irritant-free formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with your regular eye makeup remover or gentle oil cleanser; it washes off without heavy rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431433953627,"sku":"B0DXXKM8WY","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-makewaves-drift-front-tube.jpg?v=1782270677"},{"product_id":"tower-28-sos-gel-facial-cleanser-hydrating-fragrance-free-5-oz-for-sensitive-skin-aloe-oat","title":"Tower 28 SOS Gel Facial Cleanser — Hydrating, Fragrance-Free 5 oz for Sensitive Skin (Aloe \u0026 Oat)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 SOS Gel Facial Cleanser is a fragrance-free, pH-balanced gel face wash that removes makeup and impurities while hydrating and calming sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use, this gentle cleanser blends aloe vera, oat extract, and mineral-rich electrolytes to cleanse without drying. It removes makeup, sunscreen, and surface dirt without stinging the eyes or stripping natural moisture, making it a reliable first step in a sensitive-skin routine. Dermatologist- and ophthalmologist-tested and hypoallergenic, the formula supports skin comfort and resilience while keeping routines simple and effective.\u003c\/p\u003e\n\n\u003ch3\u003eHow does it remove makeup without irritating sensitive eyes?\u003c\/h3\u003e\n\u003cp\u003eThe gel texture lifts makeup and SPF gently, so you don’t need harsh rubbing to get skin clean. Tested for ocular safety, the cleanser rinses easily and won’t sting the eye area when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating gel base that dissolves makeup and sunscreen\u003c\/li\u003e\n  \u003cli\u003eFragrance-free formula reduces irritation risk\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested for safe use around eyes\u003c\/li\u003e\n  \u003cli\u003eRinses clean without leaving heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or unbalance my skin?\u003c\/h3\u003e\n\u003cp\u003eNo — the formula focuses on balancing skin rather than stripping it. Oat extract and aloe vera soothe and help retain moisture while mineral electrolytes support the skin’s hydration barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epH-balancing gel to help maintain natural skin acidity\u003c\/li\u003e\n  \u003cli\u003eAloe vera to hydrate and calm irritation\u003c\/li\u003e\n  \u003cli\u003eMineral-rich electrolytes to support moisture retention\u003c\/li\u003e\n  \u003cli\u003eLeaves skin soft and not tight after rinsing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse morning and night as the first cleansing step: massage onto damp skin, focus on areas with makeup or SPF, then rinse thoroughly. Follow with Tower 28 SOS Spray or Recovery Cream for enhanced hydration and barrier support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp skin and massage gently\u003c\/li\u003e\n  \u003cli\u003eRinse completely with lukewarm water\u003c\/li\u003e\n  \u003cli\u003ePair with SOS Spray and Recovery Cream for full regimen benefits\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use on sensitive and reactive skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for very reactive or allergy-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe cleanser is formulated specifically for sensitive and reactive skin: hypoallergenic, fragrance-free, and vetted by dermatologists. While it minimizes common irritants, patch testing is advised if you have a history of severe allergies.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and hypoallergenic formulation\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested for sensitive skin compatibility\u003c\/li\u003e\n  \u003cli\u003eOat extract helps calm reactive skin responses\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended for extreme sensitivities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 SOS Gel Facial Cleanser suits anyone with sensitive, reactive, or easily irritated skin who wants a straightforward, effective cleanse. It’s ideal for people who wear daily makeup or sunscreen and need a gentle, non-drying wash safe for the eye area. If you prefer clean, minimal ingredient lists and products designed to support the skin barrier while keeping routines simple, this cleanser is a practical addition to your regimen.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this around my eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is ophthalmologist-tested and safe for use around the eye area when rinsed thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the SOS Gel Cleanser?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use morning and night to remove makeup, sunscreen, and impurities; adjust frequency if your skin feels dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431441228123,"sku":"B0F1DF18W6","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-sos-gel-cleanser-front-bottle.jpg?v=1782270915"},{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-10-0-medium-tan-neutral-hyaluronic-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 10.0 Medium\/Tan Neutral, Hyaluronic + Centella","description":"\u003cstrong\u003eTower 28 Swipe Serum Concealer is a lightweight, hydrating medium-to-full coverage concealer that blurs dark circles, redness, and blemishes while delivering skin-soothing ingredients.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for everyday wear, this serum-like concealer blends makeup and skin care. It layers true coverage without settling into dry patches or feeling heavy, and the shade 10.0 (NOHO) offers a medium tone with tan-neutral undertones. Built for sensitive skin, the formula combines hydration and calming botanicals to help the under-eye area and spot-concealed zones look smoother and more even.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel and wear on skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture glides on like a hydrating serum but builds to medium-full opacity, giving reliable coverage without a cakey finish. It sits comfortably on dry or combination skin and can be set for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, creamy consistency that spreads easily\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from medium to full without heaviness\u003c\/li\u003e\n  \u003cli\u003eBlends with fingers, brushes, or sponges\u003c\/li\u003e\n  \u003cli\u003eSets smoothly with a finishing powder for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich skin concerns does this concealer address?\u003c\/h3\u003e\n\u003cp\u003eThis concealer targets common coverage needs—under-eye darkness, redness, and small blemishes—while minimizing texture and dryness. It’s formulated to be gentle for sensitive or reactive skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens under-eye darkness when used one shade lighter\u003c\/li\u003e\n  \u003cli\u003eConceals redness and post-breakout marks\u003c\/li\u003e\n  \u003cli\u003eHydrates to reduce flakiness around dry areas\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and lightweight for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active skincare ingredients are included and why they matter?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends hydrating and calming actives with pigment technology to support a more even-looking finish. Ingredients focus on moisture retention and soothing while helping pigments lay down smoothly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate and lasting hydration\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica extract to calm irritation-prone skin\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments to minimize flaking and support even texture\u003c\/li\u003e\n  \u003cli\u003eNon-irritating base suitable for sensitive complexions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to place product directly where you need coverage, then tap or blend out for a seamless look. Set lightly with a translucent or matching powder if you need extra longevity or oil control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe a small amount directly onto under-eye or blemish areas\u003c\/li\u003e\n  \u003cli\u003eBlend using fingertips, a dense brush, or a damp sponge\u003c\/li\u003e\n  \u003cli\u003eFor brightening, choose one shade lighter under the eye\u003c\/li\u003e\n  \u003cli\u003eSet with a thin layer of powder to extend wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: If you want a concealer that combines effective coverage with skin-kind ingredients, Swipe Serum Concealer is built for you. It’s particularly suited to those with sensitive, dry, or combination skin who need dependable concealment without sacrificing hydration. Makeup lovers seeking a natural finish that improves texture and remains comfortable throughout the day will appreciate the balance of skincare benefits and medium-to-full pigment in shade 10.0 NOHO.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid, non-comedogenic and designed for sensitive skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer to brighten under eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Choosing one shade lighter under the eye brightens while still providing medium-to-full coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431451451739,"sku":"B0FL769HML","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-front-packaging.jpg?v=1782271476"},{"product_id":"tower-28-beachplease-cream-blush-tinted-lip-balm-finest-hour-dewy-buildable-red-glow-for-sensitive-skin","title":"Tower 28 BeachPlease Cream Blush + Tinted Lip Balm — Finest Hour, Dewy Buildable Red Glow for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eBeachPlease is a silicone-free, multi-use cream blush and tinted lip balm that melts into skin for a dewy, buildable red glow on cheeks and lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact balm blends lightweight pigment with skin-supporting botanicals like aloe vera and green tea to deliver a natural, sun-kissed flush without drying or masking skin. The formula is fragrance-free, alcohol-free, and essential-oil-free, making it suitable for sensitive or breakout-prone skin. Packaged with 50% post-consumer recycled plastic, it’s designed for everyday wear and low-maintenance beauty routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow will BeachPlease perform on both cheeks and lips?\u003c\/h3\u003e\n\u003cp\u003eBeachPlease is formulated to be versatile: the creamy texture sheers out easily on cheeks for a seamless, dewy finish and layers up on lips for a juicy tint. Because it’s silicone-free and non-comedogenic, it sits comfortably on top of skin rather than clogging pores.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage: sheer to medium intensity depending on application.\u003c\/li\u003e\n  \u003cli\u003eDual-use design: tap with fingers for cheeks, swipe or dab for lips.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free texture: melts into skin for natural blending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits does the formula include?\u003c\/h3\u003e\n\u003cp\u003eBeyond color, BeachPlease contains aloe vera and green tea extracts to soothe and support skin while you wear it. The formulation avoids common irritants—no fragrance, alcohol, or essential oils—reducing the chance of sensitivity reactions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera: helps calm and hydrate the skin’s surface.\u003c\/li\u003e\n  \u003cli\u003eGreen tea: provides antioxidant support to help skin look refreshed.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-approved and non-comedogenic: designed for sensitive or blemish-prone complexions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and build color for different finishes?\u003c\/h3\u003e\n\u003cp\u003eApplication is simple: use fingertips to pat and blend for a soft, dewy wash or a small brush for more defined color. Layer gradually—start light, then add product to reach a bolder, beachy intensity without streaks or cakiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a natural flush: tap with ring finger and blend outward.\u003c\/li\u003e\n  \u003cli\u003eFor a bolder look: apply with a synthetic blush or lip brush and build in thin layers.\u003c\/li\u003e\n  \u003cli\u003ePairing tip: set with a translucent powder if you want longer wear or mix with a powder blush for dimension.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shade \"Finest Hour\" right for my skin tone?\u003c\/h3\u003e\n\u003cp\u003e\"Finest Hour\" reads as a luminous red that can be sheered out for a soft hint of color or built up for a vibrant pop. Because the finish is dewy and blendable, it adapts well across many skin tones—use it lightly for a natural glow or layer for a striking lip and cheek statement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer application yields a natural, sun-kissed red flush.\u003c\/li\u003e\n  \u003cli\u003eLayered, it becomes a juicy lip tint with noticeable pigment.\u003c\/li\u003e\n  \u003cli\u003eWorks as a cream base under powder blushes for customized intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 BeachPlease in Finest Hour is made for anyone who wants low-fuss, skin-friendly color—especially those with sensitive or blemish-prone skin seeking a clean, buildable cream tint. It’s ideal for people who favor multitasking makeup that looks natural, lives well in warm weather, and aligns with cruelty-free, vegan, and more sustainable packaging values.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use BeachPlease on sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s fragrance-, alcohol-, and essential-oil-free, dermatologist-approved, and non-comedogenic for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I get a stronger color payoff?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Layer the balm with a brush or reapply in thin layers; pairing with a powder blush intensifies and extends wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431461151067,"sku":"B0FR1V7R2N","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-beachplease-front-tube.jpg?v=1782271893"},{"product_id":"tower-28-oneliner-multi-use-creamy-lip-eye-pencil-muted-mauve-hydrating-matte-with-shea-butter","title":"Tower 28 OneLiner Multi-Use Creamy Lip \u0026 Eye Pencil — Muted Mauve, Hydrating Matte with Shea Butter","description":"\u003cp\u003e\u003cstrong\u003eTower 28 OneLiner is a creamy, multi-use pencil that defines lips, eyes, and cheeks with a hydrating, matte finish designed for sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCompact and versatile, the OneLiner in Muted Mauve delivers buildable color in a single pencil that works as a lip liner, eyeliner, cheek tint, or freckle pen. Formulated with shea butter and marula oil, it glides smoothly without pulling and sets to a soft matte that feels comfortable on contact-lens wearers and sensitive skin types. This pencil was developed with dermatologists and ophthalmologists in mind to reduce irritation while providing long-wearing, blendable pigment.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this pencil perform on my lips?\u003c\/h3\u003e\n\u003cp\u003eThe OneLiner lines and shapes lips precisely, then blends into a soft matte stain that won’t feel drying. It’s creamy enough to fill in or shade, yet it settles down to a comfortable finish that layers under balm or lipstick.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDefine lip edges cleanly without tugging\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment for subtle shading or full lip color\u003c\/li\u003e\n  \u003cli\u003eInfused with shea butter for glide and hydration\u003c\/li\u003e\n  \u003cli\u003eComfortable matte that pairs with gloss or stays natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on my eyes and will it stay put?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is safe for lash-line use and designed to be gentle for contact lens wearers. It gives soft definition when smudged or a crisp line when applied precisely, with a finish that resists fading through daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks as an eyeliner for tightlining or full liner looks\u003c\/li\u003e\n  \u003cli\u003eSmudges easily for smoky, then sets to a long-wearing matte\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested for sensitive eyes and lens wear\u003c\/li\u003e\n  \u003cli\u003eBlendable texture for both sharp and soft effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use OneLiner beyond lips and eyes?\u003c\/h3\u003e\n\u003cp\u003eOneLiner is intentionally multi-functional: dab it onto cheeks as a cream blush, tap tiny dots for faux freckles, or use small strokes for creative face art. Its buildable color and creamy blendability make it a handy tool for quick touch-ups or detailed looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer and layerable for natural cheek color\u003c\/li\u003e\n  \u003cli\u003eCreate freckles by dotting and tapping gently\u003c\/li\u003e\n  \u003cli\u003eUse precise tips for graphic details or soft shading\u003c\/li\u003e\n  \u003cli\u003eCompact pencil format fits in makeup bags for touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finishes and ingredients should I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect a non-drying matte finish that still feels comfortable thanks to moisturizing ingredients. The formulation focuses on gentle emollients like shea butter and marula oil to maintain glide, reduce drag, and help color sit smoothly on skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft matte that doesn’t flake or cake\u003c\/li\u003e\n  \u003cli\u003eShea butter and marula oil for slip and comfort\u003c\/li\u003e\n  \u003cli\u003eDermatologist- and ophthalmologist-tested for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eVegan formula with clean-beauty intent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a single, travel-friendly pencil that covers lip lining, eye defining, and cheek tinting without irritating sensitive skin, OneLiner in Muted Mauve is suited to everyday minimalists and makeup lovers experimenting with multifunctional products. It’s ideal for anyone who prefers buildable, blendable color in a comfortable matte finish and values formulas made for reactive eyes and skin. Whether you’re streamlining your kit or adding a reliable, hydrating pencil to your routine, this multi-use tool gives creative flexibility and gentle wear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHydrogenated Jojoba Oil, Mica, Caprylic\/Capric Triglyceride, Hydrogenated Vegetable Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Canola Oil\/Canola\/Huile de colza, Sclerocarya Birrea Seed Oil, Euphorbia Cerifera (Candelilla) Wax\/Candelilla Cera\/Cire de candelilla, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Wax\/Cera Carnauba\/Cire de carnauba, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate, May Contain (+\/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OneLiner safe for sensitive eyes and contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is ophthalmologist-tested and designed to be gentle for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this pencil as a cheek tint or freckle pen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It blends for a natural cheek tint and can be dotted for faux freckles; layer to adjust intensity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53434780189019,"sku":"B0DTNYQKQX","price":26.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-oneliner-front-packaging-muted-mauve.jpg?v=1782307116"},{"product_id":"tower-28-shineon-lip-gloss-jelly-xoxo-sheer-pink-hydrating-non-sticky-gloss-for-sensitive-lips","title":"Tower 28 ShineOn Lip Gloss Jelly XOXO Sheer Pink — Hydrating, Non-Sticky Gloss for Sensitive Lips","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a lightweight, non-sticky lip treatment that blends lip-balm comfort with a glassy, sheer-pink gloss finish for sensitive lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShineOn combines the moisturizing feel of a balm with the reflective shine of a gloss, made specifically for sensitive skin. It avoids common irritants like fragrances and plumping agents, and instead relies on a jelly texture and a mix of conditioning oils to smooth, hydrate, and enhance natural lip color. The shade XOXO gives a soft, beachy sheer pink tint with subtle coconut flavoring for a fresh, wearable look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ShineOn keep lips hydrated without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a blend of five conditioning oils suspended in a lightweight jelly base, so it spreads easily and absorbs without tacky residue. That jelly texture traps moisture and creates a glossy barrier that looks full without weighing lips down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive nourishing oils for ongoing softness\u003c\/li\u003e\n  \u003cli\u003eJelly base that glides on smoothly\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish that layers well\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this gloss irritate sensitive lips or sting?\u003c\/h3\u003e\n\u003cp\u003eShineOn was formulated with sensitive skin in mind and omits fragrances, plumping ingredients, and other common irritants. Many users find it comfortable for daily wear and suitable as a soothing, cosmetic-first lip option.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and free of plumping agents\u003c\/li\u003e\n  \u003cli\u003eNo stinging ingredients or skin-irritating additives\u003c\/li\u003e\n  \u003cli\u003eDerm-friendly approach inspired by real skin needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I wear this gloss in my everyday routine?\u003c\/h3\u003e\n\u003cp\u003eUse ShineOn alone for a quick dewy tint, or layer it over lip liner and lipsticks as a glossy topper. It rinses off cleanly and pairs particularly well with sheer, balm-like products when you want hydrated shine rather than heavy color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe solo for natural, glossy pink tint\u003c\/li\u003e\n  \u003cli\u003eLayer over liner or lipstick to boost shine\u003c\/li\u003e\n  \u003cli\u003eRinses off easily—no sticky residue left behind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the shade XOXO look like on different skin tones?\u003c\/h3\u003e\n\u003cp\u003eXOXO is designed as a sheer pink that enhances your natural lip color without masking it. On lighter tones it reads as a soft rosy sheen, while on deeper tones it provides a subtle, brightening gloss that maintains translucence.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer coverage that adapts to your natural lip shade\u003c\/li\u003e\n  \u003cli\u003eBrightens and reflects light for a fuller look\u003c\/li\u003e\n  \u003cli\u003eWorks well across diverse skin tones thanks to translucence\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a fuss-free lip product that feels like a balm but looks like a high-shine gloss, ShineOn is a strong match—especially for people with sensitive lips who avoid fragrance and plumping formulas. It's ideal for anyone seeking hydrated, glossy lips in a subtle pink shade that layers easily with the rest of your makeup and fits into a skin-first beauty routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without fragrances or plumping agents and is designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer ShineOn over lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Use it as a glossy topper to add sheen and hydration without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53435894628699,"sku":"B08L1BBKLF","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-front-packaging-shineon-xoxo.jpg?v=1782320398"},{"product_id":"tower-28-shineon-lip-gloss-jelly-oat-peachy-pink-0-13-oz-hydrating-non-sticky-high-shine-tint-for-sensitive-lips","title":"Tower 28 ShineOn Lip Gloss Jelly — Oat Peachy Pink 0.13 oz | Hydrating, Non-Sticky High-Shine Tint for Sensitive Lips","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a non-sticky, hydrating tinted lip balm that gives sensitive lips a milky, high-shine peachy-pink glow while conditioning with a nourishing oil blend.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for people who want glossy, comfortable lips without irritation, this mini 0.13 oz tube delivers sheer color and a glassy finish. The lightweight jelly texture layers easily over bare lips or lipstick, providing lasting moisture from five conditioning oils. Free from fragrances and plumping agents, ShineOn focuses on gentle shine and everyday wearability for sensitive skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this gloss feel on sensitive lips?\u003c\/h3\u003e\n\u003cp\u003eShineOn reads like a balm but finishes like a gloss — soft, smooth, and free of sting. Its formula omits known irritants andCooling or tingling plumping ingredients, prioritizing comfort while still creating a glossy effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky jelly texture that moves with your lips\u003c\/li\u003e\n  \u003cli\u003eFree of fragrance and plumping agents to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eContains a blend of five conditioning oils for sustained softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and tint should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe shade Oat - Peachy Pink gives a soft milky tint with high shine, enhancing your natural lip color without heavy pigment. The finish is ultra-glossy and dewy, making lips look fuller and hydrated rather than matte or waxy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer peachy-pink milky tint suitable for everyday wear\u003c\/li\u003e\n  \u003cli\u003eReflective, glass-like shine that flatters all skin tones\u003c\/li\u003e\n  \u003cli\u003eWorks as a topper over lip color or alone for a natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the hydration and shine last?\u003c\/h3\u003e\n\u003cp\u003eWhile glosses naturally need reapplication after eating or drinking, ShineOn’s oil-rich jelly helps lip hydration last longer than typical glosses. Expect a few hours of visible shine and noticeable softness; reapply as needed to refresh color and gloss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive conditioning oils support ongoing moisture between applications\u003c\/li\u003e\n  \u003cli\u003eFormula resists drying out lips compared with standard glosses\u003c\/li\u003e\n  \u003cli\u003eEasy-to-reapply mini tube for touch-ups on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this gloss for best results?\u003c\/h3\u003e\n\u003cp\u003eSwipe directly onto clean lips for a dewy solo look or layer over lipstick for added shine and dimension. It pairs especially well with lined lips and rinses off cleanly without sticky residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply on bare lips for a subtle tinted balm effect\u003c\/li\u003e\n  \u003cli\u003eLayer over matte lipstick to add instant gloss and depth\u003c\/li\u003e\n  \u003cli\u003eCarry the 0.13 oz tube for quick touch-ups throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ShineOn Lip Gloss Jelly is ideal for anyone with sensitive lips who wants a comfortable, high-shine finish without harsh additives. It’s a good pick for daily commuters, makeup minimalists, and people who frequently reapply lip color and prefer a balm-like texture with lasting hydration. If you avoid fragrances or plumping formulas but still crave glossy, healthy-looking lips, this Tower 28 shade provides a gentle, beachy-tinged sheen that complements all ages and skin tones.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for very sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without fragrances or plumping agents to minimize irritation for sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear this over lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Use it as a glossy topper to boost shine and add a subtle milky tint.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53435973763419,"sku":"B09KYCXTNY","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-shineon-front-tube.jpg?v=1782321391"},{"product_id":"tower-28-shineon-lip-gloss-jelly-cashew-rosy-brown-tinted-hydrating-non-sticky-high-shine-gloss-0-13-oz","title":"Tower 28 ShineOn Lip Gloss Jelly — Cashew Rosy Brown tinted hydrating, non-sticky high-shine gloss (0.13 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly in Cashew is a hydrating, non-sticky tinted lip jelly that delivers glossy, milky color while protecting sensitive lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShineOn combines the soothing feel of a balm with the glossy reflectiveness of a lightweight jelly. Formulated without fragrances, plumping agents, or irritants, it uses a blend of conditioning oils to hydrate and soften without leaving a tacky residue. The Cashew shade is a warm rosy brown that provides a natural wash of color suitable for everyday wear or layering over other lip products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ShineOn hydrate lips without feeling heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula relies on five conditioning oils that lock in moisture and create a cushiony surface without adding weight. Because it’s a jelly texture rather than a thick cream, it spreads easily and sinks in enough to feel comfortable while maintaining high shine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight jelly base that glides on smoothly\u003c\/li\u003e\n  \u003cli\u003eBlend of five nourishing oils for lasting hydration\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish that avoids tackiness\u003c\/li\u003e\n  \u003cli\u003eRinses off cleanly without leaving residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for sensitive or reactive lips?\u003c\/h3\u003e\n\n\u003cp\u003eYes — ShineOn is designed with sensitive skin in mind and omits common irritants like fragrances and stinging plumping ingredients. Its gentle profile makes it suitable for people who typically avoid strong scents, menthols, or other sensitizing additives.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree from fragrances and plumping agents\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded formulation philosophy\u003c\/li\u003e\n  \u003cli\u003eComfort-first texture that reduces irritation risk\u003c\/li\u003e\n  \u003cli\u003eSafe to use daily as a moisturizer and gloss\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this gloss for the best look?\u003c\/h3\u003e\n\n\u003cp\u003eShineOn works as a solo wash of color or as a finishing glossy layer over lipliner and lipstick. Apply directly from the wand for a sheer, dewy tint, or add a second coat where more shine is desired. It also pairs well with matte products to add dimension without disrupting color payoff.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSwipe on bare lips for a natural, dewy finish\u003c\/li\u003e\n  \u003cli\u003eLayer over lipliner or lipstick for amplified shine\u003c\/li\u003e\n  \u003cli\u003eUse the wand to concentrate gloss in the center of lips for fullness\u003c\/li\u003e\n  \u003cli\u003eReapply as needed for hydration and shine throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Cashew shade versatile for everyday wear?\u003c\/h3\u003e\n\n\u003cp\u003eCashew is a rosy brown with subtle warmth that complements many skin tones while reading natural rather than bold. Its milky translucence means it enhances your lip color without overpowering makeup looks, making it ideal for quick routines or polished, layered styles.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWarm rosy-brown tint that flatters diverse complexions\u003c\/li\u003e\n  \u003cli\u003eSheer milky finish for an effortless, natural look\u003c\/li\u003e\n  \u003cli\u003eBuildable color that won’t feel heavy if layered\u003c\/li\u003e\n  \u003cli\u003eSuitable for both minimal and glam makeup routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 ShineOn Lip Gloss Jelly in Cashew is aimed at anyone who wants glossy, hydrated lips without sticky residue or irritating additives — particularly those with sensitive lips or people who prefer skin-friendly beauty. It’s a practical choice for daily wearers who want a soft, polished tint and for makeup lovers who use gloss to finish looks with reflective shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn non-sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The jelly formula delivers high shine with a lightweight, non-tacky finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated without fragrances or plumping agents and suits sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436006334811,"sku":"B09YG6F3VR","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-shineon-front-packaging_b647291c-cba0-43e1-8c0e-a2c5c4723a98.jpg?v=1782321727"},{"product_id":"tower-28-shineon-lip-gloss-jelly-pistachio-nude-pink-hydrating-non-sticky-high-shine-tint-0-13-oz","title":"Tower 28 ShineOn Lip Gloss Jelly — Pistachio Nude Pink hydrating, non-sticky high-shine tint (0.13 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a non-sticky, hydrating tinted lip jelly that delivers glassy shine and lasting moisture for sensitive lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShineOn combines the soothing comfort of a balm with the mirror-like finish of a gloss, formulated for sensitive skin and lips. Free of fragrances and plumping agents, this Jelly gloss layers easily over lipstick or wears alone as a dewy, nudey-pink tint. Built around a nourishing blend of five conditioning oils and a lightweight jelly base, it aims to leave lips soft, shiny, and comfortable without tacky residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ShineOn keep lips hydrated without feeling sticky?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a blend of conditioning oils suspended in a jelly base to lock in moisture while keeping texture lightweight. Instead of relying on film-forming waxes that can feel tacky, the ShineOn formula glides on smoothly and rinses off clean.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive conditioning oils provide ongoing hydration and a softer lip feel.\u003c\/li\u003e\n  \u003cli\u003eJelly texture gives glossy finish without heavy weight or stickiness.\u003c\/li\u003e\n  \u003cli\u003eFragrance- and plumping-agent-free for comfort on sensitive lips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and color can I expect from Pistachio (Nude Pink)?\u003c\/h3\u003e\n\u003cp\u003ePistachio is a soft nude-pink shade that adds a natural, dewy tint while amplifying shine. The high-gloss, milky jelly finish reflects light to make lips appear fuller without opaque color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer nude-pink tint for everyday, natural color.\u003c\/li\u003e\n  \u003cli\u003eUltra-glassy finish that enhances lip dimension and shine.\u003c\/li\u003e\n  \u003cli\u003eWorks alone for a subtle look or layered over pigment for more impact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ShineOn for best results in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply directly to clean lips for a fresh, hydrating look or layer over lip liner and lipstick as a glossy topper. A thin swipe delivers shine and moisture; multiple layers increase gloss intensity without becoming heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on bare lips for a dewy, tinted balm effect.\u003c\/li\u003e\n  \u003cli\u003eLayer over OneLiner or favorite lip color to boost gloss and dimension.\u003c\/li\u003e\n  \u003cli\u003eRinses off easily—no long-lasting residue to remove at day’s end.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive skin and everyday wear?\u003c\/h3\u003e\n\u003cp\u003eYes—Tower 28 designs ShineOn with sensitive skin in mind, avoiding ingredients that sting or irritate. The simple, skin-first formula focuses on comfort while delivering performance, making it appropriate for frequent daily use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of fragrances and plumping agents to minimize irritation risk.\u003c\/li\u003e\n  \u003cli\u003eGentle jelly formula created for sensitive lips and skin.\u003c\/li\u003e\n  \u003cli\u003eDelivers hydration and shine without harsh actives or strong scents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 ShineOn Lip Gloss Jelly in Pistachio (Nude Pink) is designed for anyone who wants a glossy, hydrating lip product that won’t sting or weigh lips down—ideal for sensitive-skin users, minimal-makeup lovers, and anyone who likes a lightweight, high-shine finish. If you prefer a balm-like feel with serious glassy shine and a soft, natural tint, this product fits into everyday routines and layered makeup looks alike.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNet weight: 0.13 oz — compact for touch-ups on the go.\u003c\/li\u003e\n  \u003cli\u003eTaste note: subtle beachy coconut for a pleasant, unobtrusive flavor.\u003c\/li\u003e\n  \u003cli\u003eUse: swipe alone or over lip color; compatible with Tower 28 OneLiner lip products.\u003c\/li\u003e\n  \u003cli\u003eBrand promise: skin-friendly, dermatologist-minded formulas from Tower 28.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePolybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene\/Propylene\/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene\/Ehtylene\/Styrene Copolymer, Aroma\/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN (+\/-): Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Tower 28 ShineOn is fragrance- and plumping-agent-free and formulated for sensitive skin and lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer it over other lip colors?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Use ShineOn as a glossy topper to boost shine and dimension without heavy texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436006433115,"sku":"B09YGBHPYJ","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-shineon-front-packaging_3481fc4b-9532-4db0-a913-e8a884d61194.jpg?v=1782321728"},{"product_id":"tower-28-shineon-lip-gloss-jelly-almond-chocolate-tinted-non-sticky-high-shine-hydrating-gloss-0-13-oz","title":"Tower 28 ShineOn Lip Gloss Jelly — Almond Chocolate tinted, non-sticky high-shine hydrating gloss (0.13 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a non-sticky, high-shine tinted lip jelly that hydrates sensitive lips with a blend of conditioning oils while delivering a milky almond-chocolate tint.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eShineOn combines the ease of a tinted balm with the glossy finish of a lip gloss — formulated for those who want cushiony, radiant lips without irritation. Free from fragrances and plumping agents that can sting, this lightweight jelly is built around nourishing oils to keep lips soft and glossy throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this gloss hydrate without feeling sticky?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses five conditioning oils to provide lasting moisture rather than volatile solvents that can dry lips out. Its jelly texture spreads smoothly and sits comfortably, avoiding the tacky sensation common to many glosses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive-oil nourishing blend that soothes and conditions.\u003c\/li\u003e\n  \u003cli\u003eLightweight jelly base for a glide-on application.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish that maintains high shine.\u003c\/li\u003e\n  \u003cli\u003eRinses off easily without heavy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of tint and finish can I expect from the Almond - Chocolate shade?\u003c\/h3\u003e\n\u003cp\u003eAlmond - Chocolate gives a soft milky tint that enhances your natural lip color while adding an ultra-glossy, slightly creamy sheen. It’s designed to look like a dewy, fuller lip rather than an opaque lipstick.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft milky brown tint with warm almond undertones.\u003c\/li\u003e\n  \u003cli\u003eHigh-gloss, translucent finish that adds dimension.\u003c\/li\u003e\n  \u003cli\u003eWorks as a standalone tint or as a topper over other lip products.\u003c\/li\u003e\n  \u003cli\u003eSubtle beachy coconut note for a pleasant, non-overpowering scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive lips and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is developed for sensitive skin: free of fragrances, plumping agents, and irritants that sting. Use it straight from the tube for a quick dewy tint, or layer it over a lip liner and matte lipstick to add shine and depth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from fragrances and sting-causing plumpers.\u003c\/li\u003e\n  \u003cli\u003eApply to bare lips for a natural, hydrated look.\u003c\/li\u003e\n  \u003cli\u003eLayer over color to create high-shine finishes.\u003c\/li\u003e\n  \u003cli\u003eEasy removal with cleanser or gentle makeup remover.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the hydration and shine last during daily wear?\u003c\/h3\u003e\n\u003cp\u003eThe nourishing oils support lingering moisture so lips feel softer with repeated use, while the glossy top layer provides immediate high shine that typically requires occasional reapplication after eating or drinking. Because it’s not overly tacky, re-touches are comfortable and blend seamlessly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditioning oils help maintain softness across the day.\u003c\/li\u003e\n  \u003cli\u003eGlossy layer holds shine until food or friction removes it.\u003c\/li\u003e\n  \u003cli\u003eSimple reapplication keeps a fresh, dewy look.\u003c\/li\u003e\n  \u003cli\u003eNo heavy buildup—rinses cleanly at the end of the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 ShineOn Lip Gloss Jelly in Almond - Chocolate is ideal for anyone with sensitive lips who wants a fuss-free, non-sticky gloss that hydrates and enhances natural color. It suits minimalists seeking a tinted balm alternative, makeup lovers who want a glossy topper, and people who prioritize gentle, skin-friendly ingredients in their lip products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated without fragrances or plumping agents and uses gentle conditioning oils suitable for sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear it over other lip products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely — use ShineOn as a glossy topper over lipstick or liner, or wear it alone for a dewy tint.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436006367579,"sku":"B09YGL9FCV","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-shineon-front-packaging_aecae7e9-1fdb-492d-86df-96894e55ad67.jpg?v=1782321727"},{"product_id":"tower-28-shineon-lip-gloss-jelly-rosy-pink-0-13-oz-hydrating-tinted-balm-non-sticky-high-gloss-for-sensitive-lips","title":"Tower 28 ShineOn Lip Gloss Jelly — Rosy Pink 0.13 oz Hydrating Tinted Balm, Non-Sticky High-Gloss for Sensitive Lips","description":"\u003cp\u003e\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly is a milky, hydrating tinted lip balm that delivers high-gloss shine without stickiness, formulated for sensitive lips with a nourishing blend of conditioning oils and a soft coconut scent.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to feel like a balm but reflect like a gloss, ShineOn gives lips a dewy, fuller-looking finish while caring for sensitive skin. It avoids plumping agents, fragrances that irritate, and sting-inducing ingredients, so it can be used alone for a subtle rosy tint or layered over other lip color as a glossy topper. The formula includes five conditioning oils to lock in moisture and rinse off cleanly.\u003c\/p\u003e\n\n\u003ch3\u003eHow will ShineOn keep my lips hydrated all day?\u003c\/h3\u003e\n\u003cp\u003eThe jelly texture is lightweight but rich in emollients, creating a smooth barrier that seals in moisture rather than stripping it away. Regular wear helps lips feel softer and more conditioned over time thanks to the multi-oil blend.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains a blend of five conditioning oils for sustained hydration\u003c\/li\u003e\n  \u003cli\u003eNon-drying jelly base that glides on smoothly\u003c\/li\u003e\n  \u003cli\u003eRinses off cleanly with no sticky residue\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive lips—no fragrances or sting-inducing agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the shade and finish look like on my lips?\u003c\/h3\u003e\n\u003cp\u003eThe Rosy Pink shade offers a milky, semi-sheer tint that enhances your natural lip color while delivering a high-gloss, wet-look finish. It’s designed to add a subtle, beachy radiance rather than opaque coverage, so it flatters a wide range of skin tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMilky, semi-sheer rosy pink tint—buildable and natural\u003c\/li\u003e\n  \u003cli\u003eUltra-glassy shine that visually plumps without active plumping ingredients\u003c\/li\u003e\n  \u003cli\u003eLight coconut flavor for a pleasant application experience\u003c\/li\u003e\n  \u003cli\u003eWorks as a standalone balm or layered over lipstick\/gloss\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs ShineOn safe for sensitive skin and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eShineOn was formulated with sensitive skin in mind: it’s free of fragrances that commonly irritate, contains no plumping agents, and avoids ingredients that sting. Apply a single swipe to bare lips for a hydrated tint or layer over other lip products for extra gloss and comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from fragrances and stinging ingredients—better for sensitive lips\u003c\/li\u003e\n  \u003cli\u003eNo plumping agents—gentle, predictable wear\u003c\/li\u003e\n  \u003cli\u003e0.13 oz travel-ready tube fits in purses and pockets\u003c\/li\u003e\n  \u003cli\u003ePairs well with lip liners and lipsticks for customized looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a lip product that behaves like a soothing balm while delivering high-shine, subtle rosy color, and long-lasting hydration—especially with sensitive lips in mind—Tower 28 ShineOn Lip Gloss Jelly is a strong match. It suits anyone seeking a low-fuss, glossy finish that layers well, moisturizes consistently, and feels comfortable day-to-day. Ideal for beauty minimalists, gloss lovers, and people who avoid fragranced or aggressive lip formulas.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can ShineOn be used over lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — layer it over lipsticks to add high shine and hydration without pilling or heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the coconut scent strong?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it has a light beachy coconut flavor that’s subtle and gentle for sensitive noses.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436006400347,"sku":"B09YGCBS1Q","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-shineon-front-packaging_fc987fef-ec29-48ea-bae2-d80019db5e7d.jpg?v=1782321728"},{"product_id":"tower-28-shineon-lip-gloss-jelly-sesame-mauve-hydrating-non-sticky-high-shine-balm-0-13-oz","title":"Tower 28 ShineOn Lip Gloss Jelly — Sesame Mauve Hydrating, Non-Sticky High-Shine Balm (0.13 oz)","description":"\u003cstrong\u003eTower 28 ShineOn Lip Gloss Jelly in Sesame (Mauve) is a non-sticky, hydrating tinted lip jelly that gives sensitive lips glossy color and long-lasting moisture.\u003c\/strong\u003e\n\n\u003cp\u003eShineOn from Tower 28 blends the nourishing feel of a lip balm with the glassy shine of a gloss. Formulated for sensitive skin, this milky mauve tint (Sesame) delivers a lightweight, cushiony finish without fragrances, plumping agents, or sting-inducing ingredients. The jelly texture layers easily over color or on bare lips to amplify shine while the mix of conditioning oils helps maintain softness day after day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ShineOn provide hydration without feeling sticky?\u003c\/h3\u003e\n\u003cp\u003eThe jelly formula is built around five conditioning oils that smooth and protect the lip surface, replacing the tacky residue many glosses leave behind. Instead of masking moisture with heavy polymers, ShineOn balances glide and slip so the finish is glossy but comfortable to wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, non-gummy jelly texture that glides on\u003c\/li\u003e\n  \u003cli\u003eBlend of nourishing oils to soothe and lock in moisture\u003c\/li\u003e\n  \u003cli\u003eFree of fragrances and plumping agents that can irritate\u003c\/li\u003e\n  \u003cli\u003eRinses off cleanly—no persistent stickiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the Sesame (Mauve) shade look like on different skin tones?\u003c\/h3\u003e\n\u003cp\u003eSesame is a soft, milky mauve that adds a natural hint of color while enhancing lip shape with glossy depth. On fair skin it reads as a subtle rosy-nude; on medium skin it creates a warm mauve sheen; and on deeper tones it offers a soft, luminous mauve wash that boosts natural pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer, buildable tint for everyday wear\u003c\/li\u003e\n  \u003cli\u003eMilky finish softens the look of fine lines on lips\u003c\/li\u003e\n  \u003cli\u003eWorks as a topper over other lip colors for added shine\u003c\/li\u003e\n  \u003cli\u003eUniversal mauve undertone pairs well with neutral and bold looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use ShineOn with other lip products?\u003c\/h3\u003e\n\u003cp\u003eYes—ShineOn is designed to layer effortlessly over lip liners, lipsticks, and tinted balms without pilling. Apply a single swipe for a dewy tint or build up for more gloss; it also functions as a finishing topper to boost shine and dimension.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompatible with lip liners like OneLiner for defined edges\u003c\/li\u003e\n  \u003cli\u003eLifts matte colors with a glossy sheen\u003c\/li\u003e\n  \u003cli\u003eApplies smoothly over bare lips for quick touch-ups\u003c\/li\u003e\n  \u003cli\u003eNo flaking or residue when layered correctly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula suitable for sensitive lips?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulates ShineOn with skin sensitivity in mind—no fragrances, no harsh plumping ingredients, and no known irritants that commonly sting. The clean formulation focuses on conditioning and comfort, giving you glossy results without compromising sensitive skin needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from fragrance and stinging plumping agents\u003c\/li\u003e\n  \u003cli\u003eDermatology-aware approach to ingredient choice\u003c\/li\u003e\n  \u003cli\u003ePillow-soft finish instead of aggressive chemical shine\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize irritation while maximizing comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ShineOn Lip Gloss Jelly in Sesame (Mauve) is ideal for anyone who wants a fuss-free, high-shine lip finish that hydrates and flatters without irritation. It’s especially well suited to people with sensitive lips seeking a non-sticky gloss, those who prefer a buildable sheer tint, and beauty lovers who use layering techniques—whether as a daily dewy tint or a luminous topper for evening looks.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ShineOn safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance-free and avoids plumping agents, designed specifically to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the hydration last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hydration persists while worn, thanks to a blend of conditioning oils; reapply as needed for continuous comfort.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436030517595,"sku":"B0BBH93R65","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-shineon-front-packaging-sesame-mauve.jpg?v=1782322299"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-ube-vanilla-sheer-burgundy-hydrating-gloss-overnight-mask-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm — Ube Vanilla sheer burgundy, hydrating gloss \u0026 overnight mask (0.38 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 LipSoftie Tinted Lip Balm Treatment is a juicy, non-sticky tinted balm that hydrates, soothes, and doubles as an overnight lip mask.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt for sensitive skin, this sheer burgundy shade called Ube Vanilla combines jojoba oil, shea butter, and lysine in a cushiony, food-grade-flavored formula. The dome applicator lays down a glossy, lightweight tint perfect for daytime wear, while a thicker layer seals in moisture overnight to help lips feel softer and look smoother. The product is vegan, clinically supported for hydration, and designed to be comfortable rather than sticky or irritating.\u003c\/p\u003e\n\n\u003ch3\u003eHow does LipSoftie hydrate lips without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eLipSoftie uses a balance of emollients and nourishing ingredients that spread smoothly and absorb comfortably. Jojoba oil delivers lightweight conditioning while shea butter provides richer, occlusive moisture—together they hydrate without a greasy film.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil: lightweight conditioning for immediate softness\u003c\/li\u003e\n  \u003cli\u003eShea butter: seals moisture and prevents moisture loss\u003c\/li\u003e\n  \u003cli\u003eLysine: supports visible repair and smoother texture\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish: glossy look without tackiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Ube Vanilla shade suitable for everyday wear?\u003c\/h3\u003e\n\u003cp\u003eUbe Vanilla is a sheer burgundy tint that builds subtly, flattering a range of skin tones while keeping a natural, glossy appearance. The sheer color enhances lip color rather than masking it, so it works for casual daytime looks and can be layered for more intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer coverage: tweaks natural lip color, not a full pigment block\u003c\/li\u003e\n  \u003cli\u003eGlossy finish: adds healthy shine without heavy lacquer\u003c\/li\u003e\n  \u003cli\u003eFood-grade flavor: pleasant taste for comfortable wear\u003c\/li\u003e\n  \u003cli\u003eLayerable: swipe for sheen, add layers for deeper tint\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this balm for day and overnight care?\u003c\/h3\u003e\n\u003cp\u003eThe dome applicator makes daily application quick and precise—squeeze gently and swipe across the lips for an even coat. For overnight repair, apply a thicker layer to lock in moisture and let the balm work while you sleep.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaytime: single or double swipe for glossy, hydrated lips\u003c\/li\u003e\n  \u003cli\u003eOn-the-go: pocket-friendly 0.38 oz for touch-ups\u003c\/li\u003e\n  \u003cli\u003eOvernight mask: heavier layer to boost hydration while sleeping\u003c\/li\u003e\n  \u003cli\u003eDirect applicator: mess-free, vintage-inspired dome design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for sensitive or irritated lips?\u003c\/h3\u003e\n\u003cp\u003eYes—Tower 28 formulated LipSoftie to be gentle and soothing, with clinical support for hydration and comfort on sensitive skin. The vegan recipe avoids harsh irritants and focuses on calming, repairing ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically proven hydration for sensitive skin types\u003c\/li\u003e\n  \u003cli\u003eVegan and fragrance-friendly formulation\u003c\/li\u003e\n  \u003cli\u003eNo stinging or harsh active irritants\u003c\/li\u003e\n  \u003cli\u003eDesigned to visibly repair chapped, compromised lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: LipSoftie in Ube Vanilla is for anyone wanting a comfortable, glossy tint that also treats and protects lips—ideal for people with sensitive or dry lips who prefer a lightweight, food-grade flavored formula. It suits daily users who want a quick swipe for shine and color, and those who want a simple overnight mask to rejuvenate lips without heavy residue.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use LipSoftie as an overnight lip mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a thicker layer before bed; the formula locks in moisture overnight for softer lips by morning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ube Vanilla safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The vegan, clinically-supported formula is designed for sensitive and irritated lips without harsh irritants.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436231975259,"sku":"B0CWHGGXRF","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-lipsoftie-front-view-ube-vanilla.jpg?v=1782324507"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-blood-orange-vanilla-0-38-oz-hydrating-non-sticky-gloss-overnight-mask","title":"Tower 28 LipSoftie Tinted Lip Balm — Blood Orange Vanilla, 0.38 oz | Hydrating, Non-Sticky Gloss \u0026 Overnight Mask","description":"\u003cp\u003e\u003cstrong\u003eTower 28 LipSoftie is a juicy, sheer tinted lip balm that hydrates, soothes sensitive lips and doubles as an overnight moisturizing mask.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive and easily irritated lips, this 0.38 oz balm fuses skin-care-forward ingredients with a glossy, non-sticky finish. The Blood Orange Vanilla shade delivers a soft red-orange tint while jojoba oil, shea butter and lysine help replenish moisture and comfort dry, chapped lips. The vintage-inspired dome applicator glides on smoothly for quick daytime touch-ups or a thicker layer at night for extra conditioning.\u003c\/p\u003e\n\n\u003ch3\u003eHow does LipSoftie hydrate without feeling sticky?\u003c\/h3\u003e\n\u003cp\u003eLipSoftie uses a lightweight blend of emollients and nourishing oils that absorb without tackiness, leaving a glassy finish rather than a heavy film. The formulation balances moisturizers and occlusives so lips feel soft but not weighed down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil provides quick-absorbing moisture.\u003c\/li\u003e\n  \u003cli\u003eShea butter supplies richer fatty acids for long-lasting softness.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky gloss finish for comfortable, everyday wear.\u003c\/li\u003e\n  \u003cli\u003eVegan formula suitable for sensitive skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of tint and scent does Blood Orange Vanilla offer?\u003c\/h3\u003e\n\u003cp\u003eBlood Orange Vanilla gives a sheer red-orange wash that enhances natural lip color without opaque coverage. The flavor profile reads as a light, food-grade sweet citrus with a vanilla undertone, crafted to feel pleasant but subtle on the lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer tint for an easy, polished look.\u003c\/li\u003e\n  \u003cli\u003eFood-grade flavoring that avoids overpowering fragrance.\u003c\/li\u003e\n  \u003cli\u003eGlossy shine that brightens lips without heavy pigment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use LipSoftie as an overnight lip mask?\u003c\/h3\u003e\n\u003cp\u003eYes — apply a thicker coat before bed to lock in moisture overnight; the richer layer helps soothe and support dry or damaged lips while you sleep. In the morning you should notice softer, more comfortable lips without residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a generous layer as a nighttime treatment.\u003c\/li\u003e\n  \u003cli\u003eWorks to visibly soften and smooth by morning.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily daytime use as a lighter swipe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results during the day?\u003c\/h3\u003e\n\u003cp\u003eThe vintage-inspired dome applicator makes single-stroke application easy and even. Use a light swipe for a glossy tint or build up with multiple passes for added hydration and color payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqueeze and glide the dome directly across lips for even coverage.\u003c\/li\u003e\n  \u003cli\u003eReapply throughout the day as needed for shine and comfort.\u003c\/li\u003e\n  \u003cli\u003eCarry in a purse or pocket; packaging is travel-friendly at 0.38 oz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 LipSoftie in Blood Orange Vanilla is aimed at people who want a gentle, skin-friendly lip product that looks and feels like a beauty treat but performs like a nourishing lip care product. It suits those with sensitive or easily chapped lips seeking a non-sticky gloss, anyone preferring vegan formulations, and shoppers who like a tinted, food-grade flavor without heavy fragrance. If you want a multi-use balm that works for quick daytime shine, a hint of color, and a restorative overnight treatment, this product fits those needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Formulated for sensitive skin, it uses gentle, vegan ingredients like jojoba oil and shea butter to hydrate without irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the tint last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The sheer tint offers a subtle wash of color that lasts through light eating and drinking, with reapplication needed for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436232008027,"sku":"B0CWHH75WR","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-lipsoftie-front-packaging.jpg?v=1782324506"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-overnight-mask-sos-vanilla-hydrating-gloss-with-jojoba-shea-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm \u0026 Overnight Mask - SOS Vanilla, Hydrating Gloss with Jojoba \u0026 Shea (0.38 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 LipSoftie is a glossy, cushiony tinted lip balm and overnight mask that hydrates sensitive lips with jojoba oil, shea butter, and lysine while delivering a sheer, non-sticky tint in SOS Vanilla.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive, easily irritated lips, this multi-tasking balm blends skincare-grade ingredients with a playful, wearable finish. Packaged in a vintage-inspired dome applicator, the 0.38 oz LipSoftie provides everyday comfort—apply thin for a glassy sheen or a thicker layer overnight for an intensive lip mask. The formula is vegan, non-stinging, and crafted to soothe and visibly soften while offering a subtle translucent tint.\u003c\/p\u003e\n\n\u003ch3\u003eHow will LipSoftie fit into my daily lip routine?\u003c\/h3\u003e\n\u003cp\u003eUse LipSoftie as your go-to daytime balm for lasting hydration and a polished glossy look. Its lightweight, non-sticky texture layers comfortably under makeup or wears alone for a fresh, natural finish. The dome applicator makes quick touch-ups easy without a mirror.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a light swipe for sheer, glossy color and everyday moisture.\u003c\/li\u003e\n  \u003cli\u003eReapply throughout the day to maintain softness and shine.\u003c\/li\u003e\n  \u003cli\u003eWorks under or over lip color without pilling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this balm as an overnight treatment?\u003c\/h3\u003e\n\u003cp\u003eYes — LipSoftie doubles as an overnight lip mask when applied more generously. The richer layer locks in moisturizing actives overnight to help reduce roughness by morning. Because it’s formulated for sensitive skin, it’s gentle enough for regular nightly use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a thicker coat before bed for intensive hydration.\u003c\/li\u003e\n  \u003cli\u003eWake to lips that feel softer and less flaky.\u003c\/li\u003e\n  \u003cli\u003eSafe for sensitive and easily irritated lips; non-stinging formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients deliver results and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eLipSoftie relies on jojoba oil, shea butter, and lysine to comfort and reinforce the lip barrier. Jojoba oil mimics natural skin lipids for fast absorption, while shea butter supplies long-lasting emollience. Lysine supports visible repair, helping lips look smoother over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil: lightweight moisture that absorbs without greasiness.\u003c\/li\u003e\n  \u003cli\u003eShea butter: rich emollient for prolonged softness.\u003c\/li\u003e\n  \u003cli\u003eLysine: supports visible lip recovery and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the color and finish look like on lips?\u003c\/h3\u003e\n\u003cp\u003eSOS Vanilla reads as a clear, slightly glossy finish with a subtle juicy tint that enhances your natural lip tone. It’s designed to give a glass-like sheen rather than opaque color, so it complements every skin tone and pairs well with bold or minimal makeup. The finish is intentionally non-sticky for comfortable wear all day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSOS Vanilla: clear gloss with a hint of juicy sheen.\u003c\/li\u003e\n  \u003cli\u003eSheer tint enhances natural lip color without heavy pigment.\u003c\/li\u003e\n  \u003cli\u003eGlossy finish that stays comfortable, not tacky.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 LipSoftie is made for anyone with sensitive or easily irritated lips who wants a gentle, effective moisturizer that doubles as a sheer gloss and an overnight mask. It’s ideal for people who prefer clean, vegan formulas and a lightweight, non-sticky finish—perfect for daily commuters, makeup minimalists, and night-time skin-care routines alike.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. LipSoftie is formulated for sensitive skin with non-stinging ingredients like jojoba oil and shea butter and is vegan and gentle for everyday use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use it as an overnight mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a thicker layer before bed using the dome applicator; leave on overnight and gently remove or blot in the morning for softer lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436232106331,"sku":"B0CWHG2L7K","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-lipsoftie-front-package-sos-vanilla.jpg?v=1782324507"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-watermelon-kiwi-hydrating-gloss-overnight-mask-0-38-oz","title":"Tower 28 LipSoftie Tinted Lip Balm — Watermelon Kiwi, Hydrating Gloss \u0026 Overnight Mask (0.38 oz)","description":"\u003cp\u003e\u003cstrong\u003eTower 28 LipSoftie Tinted Lip Balm in Watermelon Kiwi is a glossy, cushiony lip treatment that hydrates, soothes and adds a sheer baby-pink tint you can wear day or night.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for sensitive and easily irritated lips, this multitasking balm blends jojoba oil, shea butter and lysine into a smooth, non-sticky base that comforts chapped lips and adds a juicy, food-grade fragrance. The vintage-inspired dome applicator lays down an even, glassy layer for everyday wear, and the formula doubles as an intensive overnight mask when applied more thickly.\u003c\/p\u003e\n\n\u003ch3\u003eHow does LipSoftie help lips feel softer and more comfortable?\u003c\/h3\u003e\n\n\u003cp\u003eLipSoftie combines emollients and humectants to condition the lips and reduce surface dryness. Jojoba oil and shea butter create a protective, smoothing film while lysine supports visible improvement in texture over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil seals in moisture and leaves a silky finish\u003c\/li\u003e\n  \u003cli\u003eShea butter restores suppleness and cushions delicate skin\u003c\/li\u003e\n  \u003cli\u003eLysine supports repair-like benefits from regular application\u003c\/li\u003e\n  \u003cli\u003eNon-sticky gloss finish for comfortable, everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of tint and scent does the Watermelon Kiwi shade deliver?\u003c\/h3\u003e\n\n\u003cp\u003eWatermelon Kiwi provides a sheer baby-pink wash that enhances natural lip color without heavy pigment. The scent is a pleasant, food-grade fruity note designed to feel fresh and playful rather than overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSubtle baby-pink tint that flatters most skin tones\u003c\/li\u003e\n  \u003cli\u003eLight, food-safe watermelon and kiwi fragrance\u003c\/li\u003e\n  \u003cli\u003eGlossy finish for a juicy, healthy-looking sheen\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple flavor options for personal preference\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this balm for daytime and overnight care?\u003c\/h3\u003e\n\n\u003cp\u003eFor daytime, squeeze and glide the dome applicator once or twice across lips for a thin, glossy layer that hydrates and adds tint. For overnight repair, apply a thicker coat before bed to let emollients do deeper restorative work while you sleep.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDay: light layer for hydration and shine\u003c\/li\u003e\n  \u003cli\u003eNight: thicker coat as an overnight lip mask\u003c\/li\u003e\n  \u003cli\u003eReapply throughout the day for continuous comfort\u003c\/li\u003e\n  \u003cli\u003eUse on sensitive or chapped lips as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suited for sensitive skin?\u003c\/h3\u003e\n\n\u003cp\u003eTower 28 designed LipSoftie with sensitivity in mind, using gentle, dermatologist-minded ingredients and a vegan formula that avoids common irritants. It’s formulated to soothe irritated lips and deliver comfort without stinging or heavy chemical fragrances.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, non-sticky formulation built for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded ingredient choices\u003c\/li\u003e\n  \u003cli\u003eClinically shown hydration benefits in product testing\u003c\/li\u003e\n  \u003cli\u003eFree from harsh, irritating additives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 LipSoftie in Watermelon Kiwi is ideal for anyone seeking a gentle, multitasking lip product that adds a sheer tint, glossy finish and real hydration. It works well for those with sensitive or frequently chapped lips who want an easy, wearable balm that doubles as an overnight treatment—perfect for everyday touch-ups, travel, and bedside skincare routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use LipSoftie as an overnight lip mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a thicker coat before bed to let jojoba oil and shea butter deeply hydrate overnight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Watermelon Kiwi a strong scent?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It has a light, food-grade watermelon-kiwi fragrance designed to be fresh and non-irritating.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436232171867,"sku":"B0CWHFT17Y","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-lipsoftie-front-packaging_4acdeafc-b464-4320-a79c-a47260f57aad.jpg?v=1782324507"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-dulce-de-leche-0-38-oz-hydrating-gloss-overnight-mask","title":"Tower 28 LipSoftie Tinted Lip Balm - Dulce De Leche 0.38 oz, Hydrating Gloss \u0026 Overnight Mask","description":"\u003cp\u003e\u003cstrong\u003eTower 28 LipSoftie in Dulce De Leche is a glossy, cushiony tinted lip balm that hydrates, soothes, and can be layered overnight as a lip mask for softer, smoother lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive skin and everyday wear, this 0.38 oz lip treatment combines nourishing botanicals like jojoba oil and shea butter with skin-friendly lysine to deliver instant comfort and lasting moisture. The finish is a sheer, food-grade tinted gloss in a warm nude shade named Dulce De Leche, offering a non-sticky feel and subtle shine suitable for daily touch-ups or an intensive nighttime layer.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this balm improve dry or chapped lips?\u003c\/h3\u003e\n\u003cp\u003eLipSoftie creates a protective, emollient layer that helps retain moisture while supporting visible repair. Ingredients known for skin conditioning—jojoba oil and shea butter—work with lysine to help replenish the lip surface and reduce tightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration from jojoba oil to mimic skin’s natural lipids.\u003c\/li\u003e\n  \u003cli\u003eShea butter provides long-lasting softness and barrier support.\u003c\/li\u003e\n  \u003cli\u003eLysine contributes to the formulation’s reparative feel.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky, glossy texture for comfortable all-day wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the Dulce De Leche tint look like on my lips?\u003c\/h3\u003e\n\u003cp\u003eDulce De Leche offers a sheer nude wash with a warm, slightly caramel undertone that subtly enhances natural lip color. The tint is glossy rather than opaque, meant to give a fresh, slightly polished appearance without heavy pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer coverage that evens tone without masking your natural shade.\u003c\/li\u003e\n  \u003cli\u003eGlossy finish for a hydrated, plump look without stickiness.\u003c\/li\u003e\n  \u003cli\u003eFood-grade flavoring for a pleasant scent and taste experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this as an overnight lip mask?\u003c\/h3\u003e\n\u003cp\u003eYes—applying a thicker layer before bed gives a richer treatment that helps lock in moisture while you sleep. The product’s cushiony texture absorbs to soothe and leave lips feeling noticeably softer the next morning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a generous coat at night for intensive hydration.\u003c\/li\u003e\n  \u003cli\u003eLight daytime applications provide a glossy, protective finish.\u003c\/li\u003e\n  \u003cli\u003eNon-irritating formula formulated with sensitive skin in mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply LipSoftie for best results?\u003c\/h3\u003e\n\u003cp\u003eThe retro-inspired dome applicator makes it easy to glide an even layer across lips with a single sweep. Use thin layers throughout the day for ongoing comfort, or press more product on as needed for extra conditioning and color intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqueeze and sweep the dome directly across clean lips for quick touch-ups.\u003c\/li\u003e\n  \u003cli\u003eLayer for more gloss or pigment; buff with fingertip for seamless blend.\u003c\/li\u003e\n  \u003cli\u003eKeep in a cool place to maintain texture and scent integrity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 LipSoftie Dulce De Leche is for anyone seeking a gentle, hydrating lip product that doubles as tinted gloss and overnight mask—especially people with sensitive or easily irritated lips who want a simple, effective, non-sticky option with a warm nude tint. It’s also suited to shoppers who prefer vegan formulas and clean-beauty ingredients that combine skincare benefits with everyday color.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LipSoftie suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Formulated for sensitive skin with soothing jojoba oil, shea butter, and lysine; it's non-sticky and dermatologist-friendly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Dulce De Leche overnight?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. Apply a thicker layer before bed to use as an overnight hydrating lip mask for softer lips by morning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436232139099,"sku":"B0CWHHBMP4","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-lipsoftie-dulce-de-leche-front-packaging.jpg?v=1782324508"},{"product_id":"tower-28-lipsoftie-tinted-lip-balm-red-bean-mochi-0-38-oz-hydrating-non-sticky-overnight-lip-mask","title":"Tower 28 LipSoftie Tinted Lip Balm — Red Bean Mochi (0.38 oz) | Hydrating, Non-Sticky Overnight Lip Mask","description":"\u003cp\u003e\u003cstrong\u003eTower 28 LipSoftie is a clinically proven, non-sticky tinted lip balm that hydrates like a treatment and can double as an overnight lip mask.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive lips, this sheer rosy-nude balm blends jojoba oil, shea butter and lysine to soothe, repair and seal in moisture while delivering a juicy, food-grade Red Bean Mochi tint. The domed applicator lays down a glossy, comfortable layer that wears like a balm but performs like a concentrated treatment—use it all day for hydration or apply thicker before bed as an overnight mask.\u003c\/p\u003e\n\n\u003ch3\u003eHow does LipSoftie hydrate without feeling sticky?\u003c\/h3\u003e\n\u003cp\u003eLipSoftie’s formula prioritizes slip and comfort: lightweight emollients and humectants absorb quickly to replenish moisture without tackiness. Its non-greasy finish gives a glassy shine that doesn’t cling to lips or hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil and shea butter create a smooth, emollient barrier.\u003c\/li\u003e\n  \u003cli\u003eLysine supports visible surface repair and reduces roughness.\u003c\/li\u003e\n  \u003cli\u003eVegan, non-sticky texture for comfortable all-day wear.\u003c\/li\u003e\n  \u003cli\u003eClinically proven to hydrate sensitive, irritated lips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of tint and flavor does Red Bean Mochi give?\u003c\/h3\u003e\n\u003cp\u003eRed Bean Mochi is a sheer rosy-nude that enhances your natural lip color while remaining translucent and buildable. The flavor is food-grade and non-artificial, selected to be pleasant for sensitive mouths without stinging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer, glossy rosy-nude tint that complements many skin tones.\u003c\/li\u003e\n  \u003cli\u003eSubtle food-grade flavor designed for comfort and safety.\u003c\/li\u003e\n  \u003cli\u003eGlossy finish that looks juicy, not heavy or opaque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it day versus night?\u003c\/h3\u003e\n\u003cp\u003eDuring the day, squeeze and swipe the vintage-inspired dome applicator for a thin, even layer that hydrates and adds shine. At night, layer a thicker coat to let the richer ingredients absorb as an overnight mask for deeper repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDay: single thin swipe for moisture and glossy tint.\u003c\/li\u003e\n  \u003cli\u003eNight: apply a generous layer as an overnight treatment.\u003c\/li\u003e\n  \u003cli\u003eReapply as needed after eating or throughout the day for lasting comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or irritated lips?\u003c\/h3\u003e\n\u003cp\u003eYes—LipSoftie is formulated specifically for sensitive skin and has been clinically shown to hydrate and soothe. The clean, vegan ingredients minimize irritation while delivering targeted moisture to cracked or chapped lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-minded formula built around real skin needs.\u003c\/li\u003e\n  \u003cli\u003eVegan, clean formulation avoids common irritants.\u003c\/li\u003e\n  \u003cli\u003eClinically proven to comfort and visibly repair lips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: LipSoftie in Red Bean Mochi is ideal for anyone with sensitive, dry or frequently chapped lips who wants a comfortable, non-sticky balm that tints and treats. It suits those who prefer clean, food-grade flavors, a glossy finish without heavy pigmentation, and a dual-purpose product that performs both as a daily hydrating balm and an overnight restorative mask. Perfect for minimal-beauty routines, frequent mask-wearers, or anyone seeking a simple, effective lip treatment in a convenient 0.38 oz tube.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use LipSoftie overnight as a lip mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a thicker coat before bed to let jojoba and shea butter deeply hydrate and help repair lips overnight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Red Bean Mochi safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan, designed for sensitive lips, and uses food-grade flavoring to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53436346401115,"sku":"B0FKSHYPT3","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-lipsoftie-front-packaging_2b74bc09-0a2f-4845-a62b-d5a39823d280.jpg?v=1782326671"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/collections\/tower28-sculptino-front-compact.jpg?v=1782419427","url":"https:\/\/remediesbeauty.co.uk\/collections\/brand-tower-28.oembed","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}