{"title":"PRIME PROMETICS","description":"\u003cdiv style=\"background:#f7f2f4;border-left:4px solid #b5587a;padding:14px 18px;border-radius:8px;margin:0 0 1.3rem;\"\u003e\u003cstrong\u003ePRIME PROMETICS in the UK at Remedies Beauty.\u003c\/strong\u003e\u003c\/div\u003e\u003cp\u003eShop PRIME PROMETICS at Remedies Beauty — browse the PRIME PROMETICS range with GBP pricing, fast free UK delivery, free 30-day returns and 10% off everything this summer.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eIs PRIME PROMETICS available in the UK?\u003c\/h3\u003e\u003cp\u003eYes — shop PRIME PROMETICS at Remedies Beauty with GBP pricing, fast free UK delivery and free 30-day returns.\u003c\/p\u003e\u003ch3\u003eDoes Remedies Beauty stock PRIME PROMETICS?\u003c\/h3\u003e\u003cp\u003eYes, we carry a range of PRIME PROMETICS products. Browse the full PRIME PROMETICS collection below, all in GBP with UK delivery.\u003c\/p\u003e\u003ch3\u003eCan I get 10% off PRIME PROMETICS?\u003c\/h3\u003e\u003cp\u003eYes — our Summer Sale takes 10% off everything, including PRIME PROMETICS, applied automatically at checkout.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is PRIME PROMETICS available in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 shop PRIME PROMETICS at Remedies Beauty with GBP pricing, fast free UK delivery and free 30-day returns.\"}}, {\"@type\": \"Question\", \"name\": \"Does Remedies Beauty stock PRIME PROMETICS?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, we carry a range of PRIME PROMETICS products. Browse the full PRIME PROMETICS collection below, all in GBP with UK delivery.\"}}, {\"@type\": \"Question\", \"name\": \"Can I get 10% off PRIME PROMETICS?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 our Summer Sale takes 10% off everything, including PRIME PROMETICS, applied automatically at checkout.\"}}]}\u003c\/script\u003e\u003c!-- rb-rel --\u003e\u003cdiv style=\"margin-top:1.6rem;padding:16px 18px;background:#f7f2f4;border-radius:10px;\"\u003e\n\u003ch2 style=\"margin-top:0;font-size:1.05rem;\"\u003eRelated collections\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin:0;\"\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e · \u003ca href=\"\/collections\/makeup\"\u003eMakeup\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e · \u003ca href=\"\/collections\/nails\"\u003eNails\u003c\/a\u003e · \u003ca href=\"\/collections\/k-beauty\"\u003eK-Beauty Skincare\u003c\/a\u003e · \u003ca href=\"\/collections\/vegan-beauty\"\u003eVegan Beauty\u003c\/a\u003e · \u003ca href=\"\/pages\/shop-by-brand\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"prime-prometics-moisturizing-makeup-stick-primewand-nourish-unscented-hypoallergenic-hydration-for-mature-skin","title":"PRIME PROMETICS Moisturizing Makeup Stick — PrimeWand Nourish, Unscented Hypoallergenic Hydration for Mature Skin","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeWand Nourish is a buttery, unscented moisturizing makeup stick designed to hydrate mature skin instantly without a waxy feel.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePrimeWand Nourish combines easy, on-the-go application with ingredients chosen for sensitive, mature skin. The stick format glides on smoothly, making it simple to add moisture and a subtle priming effect before makeup or whenever skin needs a quick boost. Unscented and hypoallergenic, it aims to deliver a silky finish that layers well under foundation or wears alone for a natural, refreshed look.\u003c\/p\u003e\n\n\u003ch3\u003eHow will PrimeWand Nourish feel on my skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is designed to absorb quickly and avoid the heavy, waxy residue associated with some sticks. It leaves a soft, silky surface that’s comfortable under makeup or on bare skin. Users notice immediate smoothness without tackiness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight, non-sticky texture that blends easily\u003c\/li\u003e\n  \u003cli\u003eButtery consistency that absorbs within seconds\u003c\/li\u003e\n  \u003cli\u003eUnscented and hypoallergenic for reduced irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this as a makeup primer and moisturizer?\u003c\/h3\u003e\n\n\u003cp\u003eYes — PrimeWand Nourish doubles as a hydrating base and a primer-like surface for foundation. It creates a smooth canvas that helps makeup glide on and sit more evenly. The stick format lets you target specific areas like cheeks or around the eyes for controlled priming.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePreps skin for foundation with a subtle satin finish\u003c\/li\u003e\n  \u003cli\u003eApplies precisely to areas needing extra hydration\u003c\/li\u003e\n  \u003cli\u003eWorks under or over makeup for midday touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhere can I apply the stick besides my face?\u003c\/h3\u003e\n\n\u003cp\u003ePrimeWand Nourish is formulated for use across multiple areas of the body that show aging or dryness. It’s convenient for neck, decolletage, hands, elbows, and any dry patch that benefits from targeted moisture. The compact stick design makes it travel-friendly and mess-free.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFace and neck for a unified, nourished look\u003c\/li\u003e\n  \u003cli\u003eHands and elbows to soften dry, visible areas\u003c\/li\u003e\n  \u003cli\u003eAnywhere that needs a quick, non-greasy hydration boost\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does one PrimeWand stick last and who is it made for?\u003c\/h3\u003e\n\n\u003cp\u003eA single stick contains enough product for months of regular use because the formula spreads thinly and absorbs well. Designed specifically with mature skin in mind, it aims to simplify routines while delivering consistent hydration. The unscented, hypoallergenic approach suits those who prefer gentle, low-irritation products.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eConcentrated formula for extended usage\u003c\/li\u003e\n  \u003cli\u003eMade for mature, sensitive, or reactive skin types\u003c\/li\u003e\n  \u003cli\u003eIdeal for busy routines and travel-sized convenience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeWand Nourish targets women over 50 and anyone with mature or sensitive skin who wants an easy, portable moisturizer that doubles as a makeup-friendly primer. It’s for people seeking a silky, non-sticky finish, unscented formulation, and a no-fuss application method that fits into a streamlined beauty routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeWand Nourish suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s unscented and formulated to be hypoallergenic, reducing the chance of irritation for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear it under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. The stick creates a smooth, non-greasy base that layers well under foundation or tinted products.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53425255907675,"sku":"B0BWSQD98F","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primewand-nourish-front-packaging.jpg?v=1782204463"},{"product_id":"prime-prometics-primelash-mascara-for-older-women-black-hypoallergenic-volumizing-lengthening-in-2-coats","title":"PRIME PROMETICS PrimeLash Mascara for Older Women — Black, Hypoallergenic Volumizing \u0026 Lengthening in 2 Coats","description":"\u003cp\u003e\u003cstrong\u003ePrimeLash Mascara by PRIME PROMETICS is a hypoallergenic, nutrient-enriched mascara created to give mature lashes visible length and volume in just two clean coats.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with feedback from more than a thousand women over 50, this formula and wand pair targets the common challenges of thinning, fragile lashes. It combines a gentle, pH-balanced base with a precision brush to separate and lift lashes while minimizing clumps, smudging, and fallout. The result is a natural yet dramatic enhancement that supports lash health as you wear it.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLash make sparse lashes look fuller fast?\u003c\/h3\u003e\n\u003cp\u003eThe dual-action formula lays down pigment and lightweight conditioning agents that build noticeable thickness without weighing lashes down. Two even coats create layered volume and length while the brush aligns and separates each lash for a defined, fanned-out finish. This technique avoids the spidery look often caused by heavy formulas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks in two neat coats for visible thickness and length\u003c\/li\u003e\n  \u003cli\u003eLightweight pigments prevent drooping or clumping\u003c\/li\u003e\n  \u003cli\u003ePrecision wand spaces lashes for fuller-looking definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the wand suitable for mature eyes and hand tremors?\u003c\/h3\u003e\n\u003cp\u003eThe wand is engineered with a rigid yet gentle combing head that grips even short, fine lashes so you can coat each one without pressing on the eyelid. Its shape helps steady application for those who experience slight hand shakiness, making it easier to achieve an even result. The bristles pick up and distribute product uniformly to prevent blobs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComb-style head separates lashes for even application\u003c\/li\u003e\n  \u003cli\u003eStable handle design helps control strokes\u003c\/li\u003e\n  \u003cli\u003eFine bristles reach tiny lashes at the inner corner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and easy to remove?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash is formulated to be hypoallergenic and pH-balanced, reducing the risk of irritation around delicate eye skin. The blend includes nourishing actives that avoid drying while supporting lash resilience. It removes cleanly with standard makeup removers, decreasing tugging and the risk of breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and suitable for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eNon-drying base helps preserve natural lash strength\u003c\/li\u003e\n  \u003cli\u003eRemoves without aggressive rubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the formula support longer-term lash appearance?\u003c\/h3\u003e\n\u003cp\u003eBeyond immediate color and volume, the mascara contains nutrient-rich components that act like a lash booster while you wear it. These ingredients help condition the lash shaft and can make lashes feel more flexible and less brittle over time. The outcome is an enhanced look now with supportive care for future lash health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNutrient-enriched base conditions lashes during wear\u003c\/li\u003e\n  \u003cli\u003eFormulated to reduce dryness and brittleness\u003c\/li\u003e\n  \u003cli\u003eDesigned to complement a daily lash-care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: PrimeLash by PRIME PROMETICS is aimed at mature women seeking a reliable, non-clumping mascara that enhances length and volume without irritating sensitive eyes. It’s particularly useful if you have thinner lashes, want a dependable wand for steady application, or prefer makeup that also nourishes lashes as it performs. Ideal for everyday wear, special occasions, or when you want more defined eyes with minimal effort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can PrimeLash irritate sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: PrimeLash is formulated to be hypoallergenic and pH-balanced to minimize irritation, but patch testing is recommended for very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats are needed for full effect?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Most users see significant length and volume in two clean coats; additional coats may add drama but could increase drying time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426533106011,"sku":"B0BG6FXQCC","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelash-front-packaging_265f211b-3f3c-4d33-b3ee-1d0445b59344.jpg?v=1782214027"},{"product_id":"prime-prometics-primelash-mascara-for-older-women-brown-hypoallergenic-volumizing-lengthening-in-2-coats","title":"PRIME PROMETICS PrimeLash Mascara for Older Women — Brown, Hypoallergenic Volumizing \u0026 Lengthening in 2 Coats","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLash Mascara is a brown, hypoallergenic mascara engineered to add noticeable volume and length in just two clean coats while nourishing mature lashes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with feedback from over a thousand women over 50, Prime Prometics PrimeLash combines a gentle, vitamin-enriched formula with a precision wand that separates, lifts, and thickens fragile lashes without clumping or smudging. The product balances long-wear performance with easy removal and a non-drying base, making it suitable for sensitive eyes and thinning lashes typical of later life.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLash create fuller, longer lashes in two coats?\u003c\/h3\u003e\n\u003cp\u003eThe formula and brush work together: a nutrient-rich base adheres evenly to each lash while the specially designed wand combs and amplifies length without clumping. Two clean coats give visible lift and definition without looking heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin-enriched base that builds volume and supports lash resilience\u003c\/li\u003e\n  \u003cli\u003eLengthening pigments that extend lash tips visibly after one to two coats\u003c\/li\u003e\n  \u003cli\u003eNon-clumping formula for separated, natural-looking lashes\u003c\/li\u003e\n  \u003cli\u003eQuick-dry finish that reduces smudging during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara suit sensitive eyes and older lashes?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash was developed with mature consumers and formulated to be hypoallergenic, pH-balanced, and non-drying to protect delicate lash hairs and sensitive eye areas. It minimizes irritation risk while supporting healthier-looking lashes over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formulation to reduce sensitivity reactions\u003c\/li\u003e\n  \u003cli\u003eNon-drying and pH-balanced to preserve lash integrity\u003c\/li\u003e\n  \u003cli\u003eDesigned to be gentle during application and removal\u003c\/li\u003e\n  \u003cli\u003eClinically mindful ingredients selected for mature lash needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the wand a 'magic' tool for mature hands and fragile lashes?\u003c\/h3\u003e\n\u003cp\u003eThe PrimeLash wand features a comb-like profile that grips and separates even very fine, short lashes without excessive pressure, which helps users with hand tremors or reduced dexterity apply product cleanly. Its shape prevents clumps and deposits product precisely where lashes need thickness and lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComb-style bristles separate lashes for a feathery finish\u003c\/li\u003e\n  \u003cli\u003eErgonomic design that helps steady application for shaky hands\u003c\/li\u003e\n  \u003cli\u003eEven product distribution reduces the need for multiple passes\u003c\/li\u003e\n  \u003cli\u003ePrevents smudging and flaking during wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow is removal and lash care handled?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash removes easily with a gentle cleanser or makeup remover, so you avoid aggressive rubbing that can cause breakage. The lash-conditioning base contains nutrients meant to minimize fallout and support seasonal regrowth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEasy removal to lower risk of lash loss during cleansing\u003c\/li\u003e\n  \u003cli\u003eNourishing ingredients help strengthen hair shafts over time\u003c\/li\u003e\n  \u003cli\u003eNon-irritating removal suitable for daily use\u003c\/li\u003e\n  \u003cli\u003eFormulated to prevent flaking that can irritate eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeLash Mascara is aimed at women over 50 who want a quick, reliable way to boost lash volume and length without harsh ingredients or heavy buildup. It suits anyone with sensitive eyes, thinning lashes, or limited manual dexterity who needs a mascara that performs, protects, and is simple to remove.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats for dramatic results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Most users see noticeable length and volume in two clean coats without clumping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is hypoallergenic, pH-balanced, non-drying, and formulated for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426533302619,"sku":"B0BG7MWNNN","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelash-front-packaging.jpg?v=1782214027"},{"product_id":"prime-prometics-primelash-volumizing-mascara-for-older-women-blue-hypoallergenic-lengthening-in-2-coats","title":"PRIME PROMETICS PrimeLash Volumizing Mascara for Older Women — Blue, Hypoallergenic \u0026 Lengthening in 2 Coats","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLash Mascara in Blue is a volumizing, length-enhancing mascara formulated for mature lashes to deliver bold lift and definition in two clean coats.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with feedback from hundreds of women over 50, PrimeLash blends a gentle, nutrient-rich base with a precision wand to address thinner, more fragile lashes. The formula is hypoallergenic, pH-balanced and non-drying to reduce irritation while visibly boosting length and volume without clumping or smudging. Lightweight pigments in blue add subtle color intensity that brightens the eye area, and the product removes easily without excessive rubbing.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see thicker, longer lashes?\u003c\/h3\u003e\n\u003cp\u003eYou should notice immediate visual improvement after application—two clean coats provide notable volume and length. Over repeated wear, the vitamin-enriched base helps condition lashes to appear stronger and healthier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible lift and length in 1–2 coats for instant enhancement.\u003c\/li\u003e\n  \u003cli\u003eNutrient-infused base supports lash conditioning over time.\u003c\/li\u003e\n  \u003cli\u003eNon-drying formula avoids brittle, flaky residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this mascara handle sensitive eyes and thinning eyelashes?\u003c\/h3\u003e\n\u003cp\u003eYes—PrimeLash is formulated to be hypoallergenic and pH-balanced to suit sensitive eyes and delicate lash hairs. It focuses on gentle volumizing and lash-friendly ingredients rather than harsh, irritating additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formulation minimizes irritation risk.\u003c\/li\u003e\n  \u003cli\u003epH-balanced and non-drying to protect fragile lashes.\u003c\/li\u003e\n  \u003cli\u003eRemoves easily to avoid pulling or breakage when cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the wand different for mature hands and lashes?\u003c\/h3\u003e\n\u003cp\u003eThe sculpted wand is engineered to separate and coat fine, sparse lashes even with mild hand tremors. Its comb-like design captures short and tiny hairs at the base, lifting them without clumping or poking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrecision comb tip reaches inner and outer corner lashes.\u003c\/li\u003e\n  \u003cli\u003eDesigned for steady application despite hand shakiness.\u003c\/li\u003e\n  \u003cli\u003eSmooth glide that prevents clumps and uneven deposits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the blue shade affect my eye look and makeup routine?\u003c\/h3\u003e\n\u003cp\u003eBlue mascara subtly enhances the white of the eye and can make irises appear brighter without requiring heavy liner. It pairs well with neutral shadows and minimal makeup for an everyday brightening effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue pigment adds soft contrast and eye-brightening effect.\u003c\/li\u003e\n  \u003cli\u003eWorks with both casual and dressier makeup looks.\u003c\/li\u003e\n  \u003cli\u003eLess reliance on heavy eyeliner for a refreshed appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Prime Prometics PrimeLash Mascara is aimed at women seeking a gentle yet effective lash boost—particularly those with thinning or fragile lashes who prefer hypoallergenic cosmetics and easier application. It’s suitable for mature skin and sensitive eyes, anyone wanting a subtle blue tint to enliven their look, and users who value a wand that separates and builds length without clumps. If you want an everyday mascara that conditions as it defines and removes without tugging, PrimeLash is designed with those needs in mind.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hypoallergenic and pH-balanced, formulated to reduce irritation for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two clean coats deliver the advertised volume and noticeable length while avoiding clumps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426533368155,"sku":"B0BG6GKV4B","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelash-front-packaging_4117401a-b8d3-48fe-b8b0-c7501b1886b5.jpg?v=1782214027"},{"product_id":"prime-prometics-primewand-pearl-cream-highlighter-stick-for-mature-skin-natural-buildable-radiance","title":"PRIME PROMETICS PrimeWand Pearl Cream Highlighter Stick for Mature Skin — Natural, Buildable Radiance","description":"\u003cstrong\u003ePrimeWand Pearl is a creamy, buildable highlighter stick from PRIME PROMETICS designed to add natural luminosity and soft-focus radiance to mature skin.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for women who want a fresh, refined glow without heavy shimmer, PrimeWand Pearl blends pearl extract and skin-friendly ingredients into a compact, easy-to-use wand. This pro-age highlighter applies smoothly to fine lines and textured areas, offering subtle lift and brightening across the face, eyes, and décolletage. The formula is hypoallergenic and formulated to complement a wide range of undertones so you can customize intensity from sheer sheen to eye-catching brightness.\u003c\/p\u003e\n\n\u003ch3\u003eHow will PrimeWand Pearl change my everyday makeup routine?\u003c\/h3\u003e\n\u003cp\u003ePrimeWand Pearl simplifies adding radiance: swipe where light naturally hits, blend with fingertips or a brush, and you get instant freshness that reads youthful without heavy sparkle. It replaces multi-step highlighting techniques with a single, portable stick that’s easy to control for both delicate and bold looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick on-the-go application for mornings or touch-ups.\u003c\/li\u003e\n  \u003cli\u003eNo loose powder fallout — cream texture stays put.\u003c\/li\u003e\n  \u003cli\u003eBlendable finish works under or over foundation.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly size fits in makeup bags.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin concerns does this highlighter address for mature complexions?\u003c\/h3\u003e\n\u003cp\u003eInstead of accentuating texture, PrimeWand Pearl is formulated to soften the look of fine lines and introduce a healthy-looking luminance. It focuses on brightening tired-looking areas and enhancing bone structure without drawing attention to imperfections.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-focus sheen reduces the appearance of fatigue.\u003c\/li\u003e\n  \u003cli\u003eGentle pigments for flattering, non-ashy finish.\u003c\/li\u003e\n  \u003cli\u003eHydrating base that sits smoothly on drier skin zones.\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive or reactive skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use PrimeWand Pearl for multiple effects?\u003c\/h3\u003e\n\u003cp\u003ePrimeWand Pearl is versatile: a light touch gives a natural daytime glow while layering creates a more luminous evening highlight. Use precise dabs for eye corners, a soft sweep across cheekbones, or a tiny line on the cupid’s bow to catch light exactly where you want it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDaytime: soft swipe on cheek apples and brow bone.\u003c\/li\u003e\n  \u003cli\u003eEvening: layer for a bolder, camera-ready glow.\u003c\/li\u003e\n  \u003cli\u003eEyes: tap into inner corners to brighten the gaze.\u003c\/li\u003e\n  \u003cli\u003eNeck \u0026amp; décolletage: blend outward for cohesive radiance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and finishes should I expect from this wand?\u003c\/h3\u003e\n\u003cp\u003eThe formula highlights with pearl extract and refined luminous particles for a radiant but natural finish. It is crafted from skin-kind ingredients chosen to be gentle on mature skin, offering buildable shine without gritty glitter or heavy oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePearl extract for soft, reflective luminosity.\u003c\/li\u003e\n  \u003cli\u003eSkin-friendly emollients for comfortable wear.\u003c\/li\u003e\n  \u003cli\u003eFine, non-chunky shimmer for a believable glow.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic formulation aimed at sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeWand Pearl is made for mature women seeking an elegant, fuss-free highlighter that flatters aging skin. If you want to brighten tired areas, refine your features with subtle radiance, and carry a compact tool for travel or touch-ups, this Prime Prometics stick gives control and glow without heavy makeup techniques.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeWand Pearl suitable for sensitive mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is hypoallergenic and designed for mature, sensitive skin with gentle, non-irritating ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer PrimeWand Pearl over foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It blends well over or under foundation for both subtle and stronger highlighting.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426633441627,"sku":"B0BWSRJX2X","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primewand-pearl-front-packaging.jpg?v=1782214763"},{"product_id":"prime-prometics-primewand-multi-use-makeup-stick-wine-berry-shade-cheeks-lips-contour-for-mature-skin","title":"PRIME PROMETICS PrimeWand Multi-Use Makeup Stick — Wine-Berry Shade, Cheeks Lips Contour for Mature Skin","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeWand Pigment is a multi-use beauty stick that delivers a natural, wine-berry flush for cheeks, lips, and subtle contouring—designed specifically for mature skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want an easy, flattering makeup step that complements silver hair and mature undertones, this single-stick solution gives you a dewy finish without heavy layering. The lightweight, hypoallergenic formula blends smoothly, builds from sheer to richer color, and is formulated to sit gently on mature texture. PrimeWand’s universal wine\/berry shade adapts to the skin’s natural flush, helping you achieve a fresh, rested appearance in under two minutes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeWand make makeup quicker on busy mornings?\u003c\/h3\u003e\n\u003cp\u003ePrimeWand combines three essential products into one portable stick so you can streamline your routine and skip multiple steps. It glides on cleanly for immediate color payoff and blends with fingers, no tools required. The creamy texture spreads evenly, saving time while still allowing precise placement for cheeks, lips, and jawline contour.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly to apples of cheeks for instant color.\u003c\/li\u003e\n  \u003cli\u003eSwipe and blend along jaw or hollows for soft contouring.\u003c\/li\u003e\n  \u003cli\u003eLayer on lips for a matching, buildable tint.\u003c\/li\u003e\n  \u003cli\u003eNo brushes — finger-blendable, quick-dry finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill one shade really work for mature skin tones?\u003c\/h3\u003e\n\u003cp\u003eThe wine\/berry hue is chosen to mimic a natural flush that appears across a wide range of lighter-to-deeper mature undertones. Rather than trying to mask undertone differences, the pigment harmonizes with skin to create a believable, age-friendly warmth. Because it’s buildable, you control intensity—from subtle glow to a richer, evening-ready look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUniversal wine\/berry tint that adapts to many undertones.\u003c\/li\u003e\n  \u003cli\u003eBuildable formula to adjust coverage and depth easily.\u003c\/li\u003e\n  \u003cli\u003eDesigned to flatter silver hair and mature coloring.\u003c\/li\u003e\n  \u003cli\u003eHandpicked ingredients for gentle wear on mature skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use PrimeWand for cheeks, lips, and contour without looking heavy?\u003c\/h3\u003e\n\u003cp\u003eStart sparingly and build in thin layers: a light swipe on cheek apples, a soft blend along the jaw or hollows for shape, and a single pass on lips for cohesive color. The formula blends seamlessly with fingertips and settles into a natural sheen that avoids cakey buildup. For a lifted effect, place color slightly higher on the cheekbones and diffuse outward.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTap a small amount on cheeks, then blend outward with fingers.\u003c\/li\u003e\n  \u003cli\u003eFor contour, apply along jawline or under cheek hollows and soften edges.\u003c\/li\u003e\n  \u003cli\u003eLayer once on lips for matching tint; blot for softer finish.\u003c\/li\u003e\n  \u003cli\u003eReapply in small increments—the pigment is forgiving and blendable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs PrimeWand suitable for sensitive or mature skin?\u003c\/h3\u003e\n\u003cp\u003ePrimeWand is formulated to be hypoallergenic and gentle, with ingredients chosen for comfort on mature skin. It avoids heavy powders that can emphasize texture and instead uses a creamy, hydrating base to sit softly on the skin. Patch testing is recommended if you have specific sensitivities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic, designed for mature complexions.\u003c\/li\u003e\n  \u003cli\u003eCreamy, non-powder texture reduces emphasis on fine lines.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you avoid excess product buildup.\u003c\/li\u003e\n  \u003cli\u003eCompact tube for easy touch-ups without extra tools.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeWand Pigment is ideal for mature women who want a single, elegant product to simplify their makeup routine—those seeking a flattering, natural flush without heavy layering, makeup lovers who travel or need quick touch-ups, and anyone preferring hypoallergenic, blendable formulas that work with silver hair and changing skin texture.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use PrimeWand on mature, sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be hypoallergenic and gentle, with a creamy texture that minimizes emphasis on fine lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need brushes to apply the PrimeWand?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The stick is designed to be finger-blended for quick, buildable coverage on cheeks, lips, and contour.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426633474395,"sku":"B0BWSS8MB9","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primewand-front-tube.jpg?v=1782214765"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-wood-brown-water-resistant-gel-cream-long-wear","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner Wood (brown) — Water-Resistant Gel-Cream, Long-Wear","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Glide Eyeliner in Wood (brown) is a water-resistant, long-wear gel-cream liner formulated to deliver smooth, mess-proof definition and buildable color for mature eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for people seeking easy precision and comfortable wear, this Pencil-cream hybrid blends the control of a pencil with the pigment payoff of a liquid liner. The formula contains avocado and olive oils to help it glide across the lid, and hyaluronic acid to condition delicate lash lines. It comes with a discreet sharpener and smudger so you can create soft, blended looks or crisp wings without fuss.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeEyes Glide apply on mature lids?\u003c\/h3\u003e\n\u003cp\u003eThe glide formula is creamy yet controlled, so it moves smoothly without tugging or skipping across thinner or textured skin. Because it deposits intense color with light pressure, you get clean lines even when the skin is delicate. The included smudger doubles as a tool to gently soften the line for a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGel-cream texture for effortless, low-resistance application\u003c\/li\u003e\n  \u003cli\u003eFortified tip gives accurate strokes with minimal pressure\u003c\/li\u003e\n  \u003cli\u003eSmudger allows softening for diffused, age-flattering looks\u003c\/li\u003e\n  \u003cli\u003eDiscreet sharpener maintains a precise point safely\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the liner stay put through the day and in humid conditions?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes Glide is formulated to resist water and smudging once set, providing reliable wear during daily activities. Let the line dry fully—about 60 seconds—for best longevity and fade resistance. The pigments are concentrated, so small applications build intensity without reworking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish that minimizes running and transfer\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof after initial dry time for lasting definition\u003c\/li\u003e\n  \u003cli\u003eHigh-pigment formula reduces need for frequent touch-ups\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage: subtle to dramatic in layers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe and comfortable for sensitive or mature eyes?\u003c\/h3\u003e\n\u003cp\u003eThe blend includes avocado and olive oils to cushion the application and hyaluronic acid to help condition lash lines, offering a more comfortable experience for sensitive areas. The product is hypoallergenic, pH balanced and cruelty-free, formulated to be gentle while delivering color-rich results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnriched with nourishing oils that help the line glide evenly\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid supports hydration along the lash line\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and pH balanced to reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formula and premium pigments for safety\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow versatile is the Wood (brown) shade for everyday looks?\u003c\/h3\u003e\n\u003cp\u003eWood (brown) is a warm, approachable brown that flatters a wide range of eye colors and skin tones, making it ideal for daytime definition and softer evening looks. Because it’s buildable, the shade works for subtle lash enhancement or a more pronounced, smoky effect without appearing harsh.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm brown complements both cool and warm undertones\u003c\/li\u003e\n  \u003cli\u003eWorks as a soft liner, tightline, or base for smudged shadow\u003c\/li\u003e\n  \u003cli\u003eLayerable from natural definition to bolder framing\u003c\/li\u003e\n  \u003cli\u003ePairs easily with neutral palettes and colored eyeshadows\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PrimeEyes Glide Eyeliner in Wood (brown) is made for mature and sensitive-eyed users who want precision without irritation, reliable wear without midday smudging, and a natural-yet-definitive brown that enhances lashes and eye shape. It suits anyone looking for an easy-to-use liner that combines pencil control with liquid-like pigment, with the added benefit of nourishing ingredients and simple on-the-go tools like a sharpener and smudger.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHyaluronic Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does PrimeEyes Glide last once applied?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Once fully dry (about 60 seconds), it resists water and smudging for long wear throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's hypoallergenic, pH balanced, enriched with oils and hyaluronic acid to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426704122203,"sku":"B0C9TWPN2Z","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-wood-front-packaging.jpg?v=1782215338"},{"product_id":"prime-prometics-primeeyes-glide-gel-cream-eyeliner-for-mature-eyes-sapphire-blue-water-resistant-long-wear","title":"PRIME PROMETICS PrimeEyes Glide Gel-Cream Eyeliner for Mature Eyes — Sapphire Blue, Water-Resistant \u0026 Long-Wear","description":"\u003cstrong\u003ePrimeEyes Glide Eyeliner in Sapphire is a water-resistant, long-wear gel-cream pencil designed to deliver smooth, buildable color and precise definition for mature eyes.\u003c\/strong\u003e\n\nMature lids need products that glide without tugging, settle without feathering, and layer without flaking; PrimeEyes Glide combines a creamy gel-cream core with concentrated pigments and skin-conditioning ingredients to meet those needs. The formula balances ease of application and lasting intensity while including a small, discreet sharpener and a built-in smudger to create looks ranging from soft definition to crisp liner wings.\n\n\u003ch3\u003eHow does this eyeliner make application easier on delicate, mature lids?\u003c\/h3\u003e\n\u003cp\u003eThe Glide formula is soft enough to pass over thinner skin without pulling, yet firm enough to hold a precise line. Nourishing oils and humectants in the blend reduce friction, so a light touch is sufficient for even coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGel-cream texture that rolls on smoothly with minimal pressure\u003c\/li\u003e\n  \u003cli\u003eFortified tip shape for controlled, accurate strokes\u003c\/li\u003e\n  \u003cli\u003eAvocado and olive oils to lubricate and protect the lash line\u003c\/li\u003e\n  \u003cli\u003eIncluded sharpener keeps the tip neat for fine details\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color stay put through the day and resist smudging?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes Glide is formulated to dry down and lock pigment in place while remaining flexible on the lid, reducing the chance of creasing or transfer. It’s described as water-resistant and smudge-resistant, so it maintains definition during wear without needing frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick-setting formula that adheres to skin fibers\u003c\/li\u003e\n  \u003cli\u003eConcentrated pigments for one-pass opacity\u003c\/li\u003e\n  \u003cli\u003eWear-focused finish that minimizes feathering and migration\u003c\/li\u003e\n  \u003cli\u003eWorks as a base for layered looks, from soft to dramatic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use the smudger and sharpener to vary my looks?\u003c\/h3\u003e\n\u003cp\u003eThe product includes a compact smudger end for gently diffusing the line right after application, and a small sharpener to restore a fine tip. Use the smudger for soft, smoky edges and the sharpened tip for crisp wings or tightlining.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmudge immediately for a soft, blended effect\u003c\/li\u003e\n  \u003cli\u003eSharpen tip for precise cat-eye or graphic lines\u003c\/li\u003e\n  \u003cli\u003eBuild layers after 60 seconds for deeper color intensity\u003c\/li\u003e\n  \u003cli\u003ePair with eyeshadow or primer depending on desired hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-friendly ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eThe Glide formula combines conditioning oils and humectants to help maintain comfort on sensitive eye areas while delivering pigment. These components aim to reduce dryness and help the pencil glide, not to treat conditions; they support smoother application and a more comfortable wear experience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvocado oil and olive oil for silky application and emollience\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid to attract moisture to the lash line area\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic, pH-balanced pigments formulated for eye use\u003c\/li\u003e\n  \u003cli\u003eCruelty-free ingredients and manufacturing standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nPrimeEyes Glide Eyeliner in Sapphire is aimed at anyone looking for a gentle, reliable liner that makes definition easier on mature or delicate lids. It suits users who want a single tool that can create subtle daytime looks or intensified evening lines, those who prefer a pencil that behaves like a liquid but without a brush, and buyers who value conditioning ingredients and water-resistant performance. Choose Sapphire for a deep blue accent that complements gray, green, and brown eyes while adding refined contrast to everyday or special-occasion makeup.\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated hypoallergenic, pH-balanced, and includes conditioning oils to reduce irritation, but patch-test if you have extreme sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the eyeliner need to set before smudging?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Allow about 60 seconds to set; after that you can layer or lightly smudge for a softer look without losing wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426704154971,"sku":"B0C9TWHYGF","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-sapphire-front-view.jpg?v=1782215337"},{"product_id":"prime-prometics-glide-eyeliner-for-mature-women-black-water-resistant-long-stay-gel-cream","title":"PRIME PROMETICS Glide Eyeliner for Mature Women — Black, Water-Resistant Long-Stay Gel-Cream","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Glide Eyeliner by PRIME PROMETICS is a water-resistant gel-cream liner engineered to deliver smudge-resistant, buildable definition that glides smoothly on mature lids.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for women seeking a dependable, low-fuss eyeliner that performs all day, this formula combines a buttery glide with concentrated pigments and skin-conditioning ingredients. The texture behaves like a pencil for control while depositing intense color like a liquid liner, making it easy to create everything from soft definition to a bold wing without tugging or creasing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this liner stay in place on moisture-prone or mature eyelids?\u003c\/h3\u003e\n\u003cp\u003eThe PrimeEyes formula balances adhesion and flexibility so pigment sets quickly without flaking or pooling in fine lines. It’s water-resistant and resists smudging while remaining comfortable to wear for extended periods.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e60-second drying time for initial set\u003c\/li\u003e\n  \u003cli\u003eWater-resistant finish that withstands light humidity\u003c\/li\u003e\n  \u003cli\u003eHighly pigmented to reduce multiple passes that irritate delicate skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I get precise lines and also soft, blended looks with this product?\u003c\/h3\u003e\n\u003cp\u003eYes — the glide texture lets you draw crisp, controlled strokes or soften edges for a smoked look. The tip is reinforced for accuracy, while the creamy formula spreads easily when you want a diffused result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFortified tip for steady, accurate application\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment to go from subtle to dramatic\u003c\/li\u003e\n  \u003cli\u003eUse the included smudger to diffuse without losing intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle enough for sensitive or aging eyes?\u003c\/h3\u003e\n\u003cp\u003eFormulated with nourishing oils and conditioning actives, this liner aims to be kind to fragile lash lines and thin eyelid skin. It’s pH-balanced and hypoallergenic to minimize irritation while helping lashes look hydrated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains avocado and olive oils to reduce drag during application\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid included to deliver surface moisture to the lash line\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, eye-safe pigments and dermatologist-friendly formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the PrimeEyes Glide convenient for everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe product combines the control of a pencil with the color payoff of a liquid, plus a discreet sharpener and an integrated smudger for on-the-go corrections. Its versatile performance reduces the need for multiple products in your bag.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDual benefits: pencil-like handling with liquid-like color\u003c\/li\u003e\n  \u003cli\u003eComes with a compact sharpener and smudger for quick touch-ups\u003c\/li\u003e\n  \u003cli\u003eAvailable in three complementary shades: Black, Wood (brown), and Sapphire (blue)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes Glide Eyeliner is aimed at women with mature or sensitive eyelids who want reliable, long-lasting definition without repeated rubbing or product buildup. It’s ideal for anyone who values precision, comfort, and a formula that conditions as it defines — whether you prefer a barely-there enhancement or a striking liner look.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does PrimeEyes Glide stay put?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It sets within about 60 seconds and resists smudging and light moisture for all-day wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive or mature eyelids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is pH-balanced, hypoallergenic, and contains conditioning oils and hyaluronic acid.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426704417115,"sku":"B0C9TXLWLY","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging.jpg?v=1782215336"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-emerald-gel-cream-waterproof-long-wear-with-smudger-conditioning-oils","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner — Emerald gel-cream, waterproof long-wear with smudger \u0026 conditioning oils","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Glide Eyeliner in Emerald is a waterproof, smudge-resistant gel-cream liner formulated to deliver rich color, smooth glide and gentle conditioning for mature eyelids.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with the needs of mature eyes in mind, this gel-creme eyeliner balances pigment intensity with a creamy texture that won't tug or skip. The formula combines concentrated pigments with moisturizing ingredients—such as avocado and olive oils plus hyaluronic acid—to lay down consistent color while helping lids and lashes feel conditioned. A built-in sharpenability and an included smudger let you create crisp lines, soft definition or a smoky wash depending on the look you want.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeliner behave on delicate, mature eyelids?\u003c\/h3\u003e\n\u003cp\u003eThe Glide formula glides smoothly without needing heavy pressure, reducing pulling on thinner skin. It deposits color evenly and blends easily when you want a softer edge, then sets to resist transfer for long wear. Because the texture is gel-creme, it balances the control of a pencil with the bold payoff of a liquid.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eButtery, fortified tip for light application\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment—layer without clumping\u003c\/li\u003e\n  \u003cli\u003eSets quickly to resist smudging and transfer\u003c\/li\u003e\n  \u003cli\u003eSoft enough for sensitive lids and tightlining\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs PrimeEyes Glide waterproof and suitable for all-day wear?\u003c\/h3\u003e\n\u003cp\u003eYes—this formula is water-resistant and formulated to minimize smearing throughout the day. It holds up to humidity and everyday moisture while staying comfortable on the eye. Removal is still straightforward with your regular makeup remover.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish for reliable wear\u003c\/li\u003e\n  \u003cli\u003eLong-stay pigments that resist fading\u003c\/li\u003e\n  \u003cli\u003eRemoves cleanly with oil- or balm-based removers\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and pH-balanced for comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use PrimeEyes to create different eye looks?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes Glide is versatile: use it for precise liners, smudged soft-liners, or defined wings. Let the line dry for about 60 seconds for a long-wearing finish or blend immediately for a smoky effect. The included smudger helps diffuse edges while the creamy texture layers without becoming cakey.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick 60-second set time for long wear\u003c\/li\u003e\n  \u003cli\u003eSmudger tool for smoky, blended looks\u003c\/li\u003e\n  \u003cli\u003eSharpens to a fine point for detailed work\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from sheer to intense\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-friendly ingredients are in the formula?\u003c\/h3\u003e\n\u003cp\u003eThe liner is enriched with nourishing oils and hyaluronic acid to help condition lashes and delicate lid skin. Premium pigments deliver rich color while a gentle base keeps the formula comfortable for sensitive eyes. It’s produced cruelty-free and designed to be hypoallergenic and eye-safe when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvocado oil and olive oil for glide and nourishment\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid to condition lashes and lids\u003c\/li\u003e\n  \u003cli\u003eConcentrated, eye-safe pigments for true color payoff\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, hypoallergenic and pH-balanced\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PrimeEyes Glide Eyeliner in Emerald is ideal for mature women who want an eyeliner that delivers bold, reliable color without tugging on delicate lids. It suits anyone seeking a multipurpose liner that can be precise for tightlining, forgiving for smoky styles and resilient enough for long days or special occasions. If you want a comfortable, nourishing formula that blends effortlessly and stays put, this liner is made to be part of your routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hypoallergenic, pH-balanced, and formulated with gentle oils and eye-safe pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the liner take to set?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The liner sets in about 60 seconds for long-wear, though blending immediately gives a softer finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426970558811,"sku":"B0D8WJCT74","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging-emerald.jpg?v=1782217579"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-for-mature-eyes-smoky-gel-creme-waterproof-long-wear","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Eyes — Smoky Gel-Crème, Waterproof \u0026 Long-Wear","description":"\u003cstrong\u003ePrimeEyes Glide Eyeliner delivers a creamy, waterproof line that stays put and blends smoothly, engineered for mature eyes that need precision, comfort and subtle buildable definition.\u003c\/strong\u003e\n\nPrime Prometics designed this PrimeEyes Glide Eyeliner to give mature eyes a reliable, easy-to-control line without tugging or smudging. The gel-crème formula combines the control of a pencil with the pigment payoff of a liquid liner and is enriched with nourishing oils and hyaluronic acid to help lids and lashes feel conditioned while you apply. Whether you want a soft smoky wash or a sharp wing, this liner is formulated for low-effort application and long wear.\n\n\u003ch3\u003eHow does PrimeEyes make eyeliner easier for mature lids?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes Glide features a reinforced, slightly cushioned tip that glides across delicate skin with minimal pressure, reducing the need to tug. The gel-crème texture deposits rich pigment in one pass while remaining blendable for a short window, letting you shape lines without multiple strokes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eButtery, low-drag formula for smooth application on sensitive lids.\u003c\/li\u003e\n\u003cli\u003eFortified tip for controlled, precise strokes even on hooded eyes.\u003c\/li\u003e\n\u003cli\u003eBuildable color lets you layer from soft to bold without irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through the day without smudging?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is water-resistant and formulated to resist smearing and bleeding once set, so it holds up against humidity and daily wear. Allowing about 60 seconds to set locks the line in place while still permitting brief blending for smoky looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWater-resistant finish that reduces transfer and fade.\u003c\/li\u003e\n\u003cli\u003eQuick-setting time—around one minute—for long-lasting wear.\u003c\/li\u003e\n\u003cli\u003eSmudge-proof performance after the formula dries.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle and safe for sensitive or mature eyes?\u003c\/h3\u003e\n\u003cp\u003eThe eyeliner contains avocado and olive oils plus hyaluronic acid to help condition lids and lashes, and it’s pH-balanced and hypoallergenic to minimize irritation. It does not contain harsh additives and is cruelty-free, but patch testing is recommended for very reactive users.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInfused with nourishing avocado and olive oils for slip and comfort.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid provides lightweight conditioning for lashes and lid skin.\u003c\/li\u003e\n\u003cli\u003eHypoallergenic, pH-balanced, and cruelty-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich shades are available and how do they perform?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes comes in three versatile tones—Black for classic definition, Wood (brown) for softer framing, and Sapphire for a subtle color lift. Each shade delivers deep, even coverage with the same creamy glide and buildable intensity, suitable for both day and evening looks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack: deep, crisp lines for high contrast and classic wings.\u003c\/li\u003e\n\u003cli\u003eWood (brown): gentle definition and a warming effect for softer looks.\u003c\/li\u003e\n\u003cli\u003eSapphire: understated blue that brightens without looking bold or juvenile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for\n\nThis eyeliner is designed for mature women who want reliable, elegant eye definition without the fuss—ideal for anyone with delicate or hooded lids, those who prefer a low-tug application, or users who need a long-wearing, buildable liner that can be blended for smoky looks. Choose PrimeEyes if you want a comfortable, pigment-rich liner that balances precision with skin-friendly conditioning.\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does PrimeEyes Glide stay on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: PrimeEyes is water-resistant and sets in about 60 seconds; it resists smudging and fading through a typical day of wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if I have sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is hypoallergenic, pH-balanced, and enriched with conditioning oils, but perform a patch test if you have very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426970624347,"sku":"B0D8WJS1BD","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging_9e09a52b-1c92-432c-8648-202d61bdf213.jpg?v=1782217580"},{"product_id":"prime-prometics-primeeyes-eye-brightener-stick-stardust-creamy-long-wear-glow","title":"PRIME PROMETICS PrimeEyes Eye Brightener Stick — Stardust, Creamy Long-Wear Glow","description":"\u003cstrong\u003ePrimeEyes Eye Brightener is a creamy, easy-to-apply eyeshadow stick formulated to lift, illuminate, and simplify eye makeup for women over 50.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned with mature eyes in mind, the PrimeEyes Stardust shade blends soft radiance and buildable coverage in a water-resistant, hypoallergenic formula. The glide-on stick delivers a quick brightening effect without the dust or fuss of powder shadows, and the jojoba-enriched base helps smooth the look of lids for a fresher, more awake appearance. This product prioritizes simple, reliable application and long wear so you can get a polished eye look in seconds.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this product simplify my morning routine?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is made to be fast and forgiving: one or two swipes add color, shimmer, and a lifting impression without complicated brushes or blending tools. It’s sculpted for precision so even those with reduced dexterity can create a tidy eye finish quickly. The formula resists smudging and lasts through daily activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRapid one-step application—few swipes to complete lids\u003c\/li\u003e\n  \u003cli\u003eBuilt-in stick format removes need for separate brushes\u003c\/li\u003e\n  \u003cli\u003eWater-resistant wear reduces touch-ups during the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on mature lids and dry skin?\u003c\/h3\u003e\n\u003cp\u003eThe creamy, velvety texture lays down smoothly without clinging to creases, helping lids appear more even and luminous. Jojoba oil in the base adds slip and hydration to minimize the look of fine lines. Because it is hypoallergenic and designed to be long-wearing, it suits sensitive or aging skin types while keeping the finish fresh.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba-infused formula softens and comforts delicate skin\u003c\/li\u003e\n  \u003cli\u003eNon-dusty formula avoids emphasizing texture or flakes\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic composition reduces irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get a natural daytime look versus evening glam?\u003c\/h3\u003e\n\u003cp\u003eFor daytime brightness, apply a single sheer layer across the lid and blend gently with your fingertip for a soft wash of shimmer. For a more defined evening effect, layer the product for deeper opacity and add a small amount along the lash line for subtle definition. The formula builds smoothly so you can control intensity without patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDay: light swipe + fingertip blend\u003c\/li\u003e\n  \u003cli\u003eNight: add layers for richer pigment and definition\u003c\/li\u003e\n  \u003cli\u003eUse along lash line to mimic eyeliner without extra tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the brightening effect last during typical wear?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is formulated for long wear and resists smudging and midday migration, offering reliable daytime performance for most users. The water-resistant properties and creamy adhesion help keep color and shimmer in place through normal activities. For extended events, a light touch-up can restore peak brightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish for steady daytime wear\u003c\/li\u003e\n  \u003cli\u003eResists smudging—stays neat through activity\u003c\/li\u003e\n  \u003cli\u003eEasy touch-up if you want renewed intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes Eye Brightener in Stardust is aimed at women over 50 who want a quick, flattering eye look that minimizes the appearance of tired lids and fine lines. It’s ideal for anyone seeking an easy-to-use, travel-friendly stick that gives buildable radiance without complicated tools or heavy formulas. Whether you favor a subtle everyday boost or a more polished evening finish, this product is made to be both approachable and dependable.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated to be hypoallergenic and gentle, it minimizes irritation risk for sensitive lids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it as an eyeliner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply a thin line along the lash base for soft definition; the creamy stick blends easily.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426995986779,"sku":"B0DF6J4PCW","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging_5d33d0f3-84e6-4151-afd2-1d35d638402d.jpg?v=1782217921"},{"product_id":"prime-prometics-primeeyes-creamy-eyeshadow-stick-for-mature-eyes-estrella-shade-instant-lift-long-wear-hypoallergenic","title":"PRIME PROMETICS PrimeEyes creamy eyeshadow stick for mature eyes — Estrella shade, instant lift \u0026 long-wear, hypoallergenic","description":"\u003cstrong\u003ePRIME PROMETICS PrimeEyes Eye Brightener is a creamy eyeshadow stick formulated for mature eyes to deliver an instant lifted, radiant look with easy, buildable application.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned specifically for women over 50, this multi-use stick combines a soft, luminous base with subtle pigment to reduce the look of tiredness and bring light back to the eye area. The jojoba-infused, cream formula glides on smoothly, resists water and smudging, and is hypoallergenic for sensitive skin. It aims to simplify your routine — just a few swipes create a polished appearance without powder fallout or complicated brushes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeEyes create an instant eye lift effect?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight velvety base contains light-reflecting pigments that visually lift and brighten the lid area. Applied strategically to the inner corner, center of the lid, or along the brow bone, it gives the eye a fresher, more awake look without heavy makeup. The creamy texture fills fine creases to smooth the surface for a more even finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIlluminating pigments that reflect light for apparent lift\u003c\/li\u003e\n  \u003cli\u003eCream formula smooths fine lines and helps makeup sit evenly\u003c\/li\u003e\n  \u003cli\u003eChoose placement (inner corner, lid center, brow highlight) for targeted brightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow simple is application for daily routines and limited dexterity?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes was made to be fast and forgiving — one or two swipes deliver noticeable results so you can skip complex techniques. The stick format provides control, reducing reliance on small brushes or precise wrist movements. Because it blends easily, beginners and those with hand tremors can still layer and soften edges without effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStick applicator for direct, no-fuss use\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertip or a soft brush in seconds\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage: from subtle radiance to soft glam\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill PrimeEyes wear well throughout the day and resist common issues?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed for long wear and water resistance, helping it stay in place through daily activities. It’s smudge-resistant to reduce transfer and fading, and the hypoallergenic label makes it suitable for reactive skin around the eyes. Removing requires a gentle, oil-based or cream cleanser to lift the creamy pigments without tugging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant and smudge-proof for extended wear\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic formula suitable for sensitive eye areas\u003c\/li\u003e\n  \u003cli\u003eEasily removed with gentle oil-based cleansers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits does this eyeshadow offer for mature skin?\u003c\/h3\u003e\n\u003cp\u003eBeyond color, PrimeEyes contains jojoba oil which helps moisturize the delicate eyelid skin and reduces the appearance of dryness. The creamy consistency avoids settling into fine lines like some powders can, while delivering a soft sheen that distracts from uneven texture. These features support a more comfortable, natural-looking finish on mature lids.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba-enriched for hydration and smoother texture\u003c\/li\u003e\n  \u003cli\u003eCream base minimizes powder clinging to creases\u003c\/li\u003e\n  \u003cli\u003eSoft, luminous finish complements natural eye color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PRIME PROMETICS PrimeEyes Eye Brightener is aimed at women over 50 who want a quick, flattering eye enhancement without complex steps or heavy makeup. It suits those with sensitive skin, anyone seeking a travel-friendly solution, and busy people who want dependable, long-wearing results with minimal tools. If you want a cream shadow that brightens, smooths, and stays put through the day, PrimeEyes is formulated to meet those needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is hypoallergenic and formulated for delicate eye skin, but patch-test if you have severe sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the creamy eyeshadow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a gentle oil-based or cream cleanser to dissolve the product without tugging at the eyelid.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426996052315,"sku":"B0DF6HHY5M","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging_08d303b1-b823-472a-99d7-0b4a88217b80.jpg?v=1782217922"},{"product_id":"prime-prometics-primeeyes-cream-eyeshadow-stick-for-mature-skin-nebula-hydrating-long-wear-brightener","title":"PRIME PROMETICS PrimeEyes Cream Eyeshadow Stick for Mature Skin — Nebula, Hydrating Long-Wear Brightener","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Eye Brightener is a creamy stick eyeshadow designed to lift, illuminate, and simplify eye makeup for women over 50.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade for mature skin and busy mornings, this lightweight, jojoba-enriched shadow glides on smoothly to reduce the appearance of tiredness and add a subtle, buildable glow. The Nebula shade gives a soft, luminous finish that enhances natural eye color while being water-resistant, long-wearing, and hypoallergenic. It’s formulated to minimize creasing and smudging without the dry, dusty texture of traditional powders.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly can I get a polished eye look with PrimeEyes?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is built for speed: a few gentle swipes deliver an immediate, refined eye appearance suitable for day-to-day wear. The cream-to-blend formula spreads easily so you can achieve a neat result even when you’re in a hurry.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the stick in 1–3 swipes for base coverage.\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertip or soft brush for a seamless finish.\u003c\/li\u003e\n  \u003cli\u003eBuild intensity gradually—no heavy layering required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on mature lids prone to creasing or dryness?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes jojoba oil and a velvety base to glide over delicate skin without settling into fine lines. Its creamy texture hydrates while resisting creases, offering a cleaner look on lids that show age-related texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba-infused cream softens and smooths lids.\u003c\/li\u003e\n  \u003cli\u003eNon-powder finish avoids flaking and dustiness.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant and smudge-proof to hold shape all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does PrimeEyes enhance appearance without heavy makeup?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes uses subtle luminosity and color to brighten the eye area, creating a lifting illusion rather than adding weight. The result is a fresher, more awake look that complements natural features instead of masking them.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIlluminating base reduces visible darkness and fatigue.\u003c\/li\u003e\n  \u003cli\u003eSoft shimmer catches light for a gentle lift effect.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment lets you control coverage and drama.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product gentle enough for sensitive eyes and long days?\u003c\/h3\u003e\n\u003cp\u003eThis stick is formulated to be hypoallergenic and comfortable for extended wear, making it a practical choice for sensitive or reactive eyes. Its water-resistant finish helps maintain the look through daily activities without frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formulation reduces irritation risk.\u003c\/li\u003e\n  \u003cli\u003eLong-wear texture stays put through routine movement.\u003c\/li\u003e\n  \u003cli\u003eEasy removal with makeup remover—no harsh rubbing needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes Eye Brightener in Nebula is ideal for women over 50 seeking an easy-to-apply, flattering eyeshadow that minimizes the signs of fatigue and aging. It suits those who prefer low-effort beauty routines, have drier or textured eyelids, or want a reliable, travel-friendly stick that performs throughout long days without creasing, smudging, or irritating sensitive eyes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply PrimeEyes for the best lift effect?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Swipe 1–3 times across the lid, blend with fingertip or brush, and build lightly on outer corners for lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's hypoallergenic, water-resistant, and formulated to minimize irritation for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53426996117851,"sku":"B0DF6JDCNF","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging-nebula.jpg?v=1782217922"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-for-mature-women-mocha-shimmer-waterproof-long-wear-gel-creme-with-built-in-smudger","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Women — Mocha Shimmer, Waterproof Long-Wear Gel-Crème with Built-In Smudger","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Glide Eyeliner is a waterproof, long-wear gel-crème liner formulated to give mature eyes smooth, precise color with a creamy, buildable finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for women looking for an easy-to-control, mess-resistant liner, this Prime Prometics formula combines a fortified tip with concentrated pigments and nourishing oils. The gel-crème texture glides without pulling, sets quickly, and resists smudging so you can create soft, blended looks or sharp, defined lines. It includes skin-conditioning ingredients and a discreet sharpener and smudger to help tailor your application.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeliner stay put without flaking on mature lids?\u003c\/h3\u003e\n\n\u003cp\u003eThe PrimeEyes formula balances slip and grip: creamy oils allow smooth movement while film-forming pigments set to a stable finish. It’s water-resistant and designed to resist fading or transferring through the day, even on hooded or textured lids.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWater-resistant gel-crème pigments that dry to a stable finish\u003c\/li\u003e\n  \u003cli\u003eLight, conditioned application reduces tugging on delicate skin\u003c\/li\u003e\n  \u003cli\u003eQuick-setting formula minimizes smudging after 60 seconds\u003c\/li\u003e\n  \u003cli\u003eBuilt-in smudger lets you blend without losing longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I get both soft definition and a sharper wing with this pencil?\u003c\/h3\u003e\n\n\u003cp\u003eYes—PrimeEyes is made to be buildable. Use a light hand for a diffused, smoky edge with the smudger, or press slightly firmer and use the precise tip to draw crisp winged shapes. The texture behaves like a pencil but deposits color like liquid liners.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoft pressure for blended, daytime looks\u003c\/li\u003e\n  \u003cli\u003eFirmer strokes for thin or bold lines and wings\u003c\/li\u003e\n  \u003cli\u003eSmudger for controlled diffusion without streaking\u003c\/li\u003e\n  \u003cli\u003eLayerable pigments for customizing intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-friendly ingredients are in the formula and why they matter?\u003c\/h3\u003e\n\n\u003cp\u003eThe line contains nourishing oils and hyaluronic acid to help maintain lash and lid comfort. These components ease application by reducing friction and add a conditioning effect that suits sensitive or aging skin. The product is hypoallergenic, pH-balanced, and cruelty-free.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAvocado and olive oils for smoother glide and comfort\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid for mild conditioning of lashes and lid skin\u003c\/li\u003e\n  \u003cli\u003eEye-safe pigments formulated to avoid bleeding\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and cruelty-free manufacturing standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the sharpener and smudger to get the best results?\u003c\/h3\u003e\n\n\u003cp\u003eThe discreet sharpener keeps the tip precise for fine lines, while the smudger helps you diffuse the pigment before it fully sets. Sharpen gently to maintain the reinforced tip; blend lightly with the smudger within the first minute for a soft edge that still lasts.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSharpen lightly to preserve the core and avoid waste\u003c\/li\u003e\n  \u003cli\u003eAllow 60 seconds to set for best longevity\u003c\/li\u003e\n  \u003cli\u003eUse the smudger right after application for smoky looks\u003c\/li\u003e\n  \u003cli\u003eLayer once set for deeper intensity without clumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PrimeEyes Glide Eyeliner is aimed at mature women who want a reliable, low-tug liner that adapts from subtle definition to dramatic lines. It suits anyone seeking an easy-to-control formula that conditions while it colors—ideal for everyday wearers, those with hooded lids, and users who prefer a pencil-style application with liquid-like payoff.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide Eyeliner waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s water-resistant and formulated to resist smudging and transfer for long-wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I sharpen this pencil without breaking it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Sharpen gently with the included sharpener to preserve the fortified tip and avoid breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427015811419,"sku":"B0DHW6GS7X","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-view.jpg?v=1782218122"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-for-mature-eyes-copper-metallic-waterproof-long-wear","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Eyes — Copper Metallic, Waterproof Long-Wear","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Glide Eyeliner by PRIME PROMETICS is a water-resistant, long-wear gel-crème eyeliner in a copper metallic shade designed for smooth, precise application on mature lids.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with a softer texture and conditioning ingredients, this Glide Eyeliner balances the control of a pencil with the pigment payoff of a liquid for comfortable daily wear. The formula blends easily, resists smudging and contains skin-friendly additives like avocado oil, olive oil and hyaluronic acid to help keep delicate eye skin and lashes feeling supple. A discreet sharpener and an integrated smudger make it simple to create both defined lines and soft, blended looks without excess tugging.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeEyes Glide make lining mature eyes easier?\u003c\/h3\u003e\n\u003cp\u003eThe Glide formulation is a gel-crème that glides with minimal pressure, which reduces pulling on thinner or crepey eyelids. Its fortified tip helps produce steady strokes for crisp lines or controlled smudging, so you can achieve both precise wings and soft definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eButtery texture minimizes tugging on fragile skin.\u003c\/li\u003e\n  \u003cli\u003eFortified tip supports steady, fine lines and even pressure.\u003c\/li\u003e\n  \u003cli\u003eDiscreet sharpener maintains a clean point for detailed work.\u003c\/li\u003e\n  \u003cli\u003eSmudger allows soft blending without reworking the whole line.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the copper metallic shade stay put all day?\u003c\/h3\u003e\n\u003cp\u003eThe PrimeEyes formula is water-resistant and smudge-proof once set, designed to withstand brief exposure to moisture and daily wear. Allowing the line to dry for about 60 seconds helps lock the pigment in place, reducing transfer and fading during the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish for reliable daytime wear.\u003c\/li\u003e\n  \u003cli\u003eHigh-concentration pigments deliver lasting color payoff.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage—layer to intensify without flaking.\u003c\/li\u003e\n  \u003cli\u003eWorks well under powder or over primer for extra longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this eyeliner safe and gentle for sensitive or aging eyes?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes Glide includes moisturizing ingredients such as avocado and olive oils plus hyaluronic acid to condition lashes and the eye area during wear. The product is formulated to be hypoallergenic, pH-balanced and cruelty-free, targeting users who prefer milder, skin-friendly cosmetics.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnriched with nourishing oils to reduce dryness around the lash line.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid helps maintain surface hydration without irritation.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and pH-balanced to suit more sensitive skin types.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free formulation aligned with ethical preferences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use PrimeEyes Glide to create different looks?\u003c\/h3\u003e\n\u003cp\u003eThe texture behaves like a pencil for control but delivers pigment like a liquid, so it’s easy to switch between precise lining and soft smoky effects. Work lightly for subtle daytime definition or layer and smudge for evening drama.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a natural daytime line: apply a thin stroke close to the lash line and blend briefly with the smudger.\u003c\/li\u003e\n  \u003cli\u003eFor a defined wing: sharpen the tip, draw a steady line, and allow it to set for 60 seconds.\u003c\/li\u003e\n  \u003cli\u003eFor a smoky copper eye: apply thicker, then use the smudger to diffuse toward the lash roots.\u003c\/li\u003e\n  \u003cli\u003eLayer multiple passes to intensify without flaking or cracking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes Glide Eyeliner suits mature women seeking an eyeliner that respects delicate skin while delivering bold, long-lasting color. It’s ideal for those who want easy, low-tug application, a nourishing formula that helps maintain lash comfort, and tools (sharpener and smudger) that simplify day-to-night looks. Choose the copper metallic shade to warm, lift and define mature eyes, or explore the other available colors—Black, Wood (brown) and Sapphire (blue)—to match different eye colors and styles.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I wait for the liner to set?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wait about 60 seconds for the Glide formula to dry and resist smudging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; it’s hypoallergenic, pH-balanced and enriched with nourishing oils and hyaluronic acid.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427015909723,"sku":"B0DHW5XVC4","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-front-pack-copper-metallic.jpg?v=1782218120"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-for-mature-eyes-golden-metallic-waterproof-long-wear","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Eyes, Golden Metallic — Waterproof, Long-Wear","description":"\u003cstrong\u003ePRIME PROMETICS PrimeEyes Glide Eyeliner is a waterproof, long-wear gel-crème pencil designed to deliver precise, smudge-resistant lines and easy blending for mature eyes.\u003c\/strong\u003e\n\n\u003cp\u003eThis glide-style eyeliner combines the control of a pencil with the pigment payoff of a liquid, offering a smooth, buttery application that adapts to both subtle daytime looks and bolder evening styles. Fortified with nourishing oils and hyaluronic acid, the formulation aims to feel comfortable on delicate eyelids while resisting transfer and fading throughout the day. The Golden Metallic shade adds a luminous, age-flattering highlight that defines and lifts the eye without settling into fine lines.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this liner behave on crepey or mature lids?\u003c\/h3\u003e\n\u003cp\u003eThe gel-crème texture is engineered to lay down rich pigment without tugging, so you can trace precise lines or softly smudge for a diffused finish. It sets quickly to minimize migration, reducing the chance of feathering into creases. Lightweight conditioning ingredients help the glide feel comfortable on fragile skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eButtery formulation reduces pulling during application\u003c\/li\u003e\n  \u003cli\u003eQuick-setting finish helps prevent transfer into lids\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid and oils add slip and moisturization\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it really waterproof and long-lasting during daily wear?\u003c\/h3\u003e\n\u003cp\u003eThe PrimeEyes Glide formula is water-resistant and designed to withstand humidity, light sweat, and everyday activities while keeping color steady. With proper application—allowing about a minute to set—you’ll notice reduced smudging and less need for touch-ups. Remove with an oil-based or gentle makeup remover.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant pigments maintain integrity in damp conditions\u003c\/li\u003e\n  \u003cli\u003eDesigned to resist smudging through the day\u003c\/li\u003e\n  \u003cli\u003eEasily removed with standard eye makeup removers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I get multiple finishes and intensities with one pencil?\u003c\/h3\u003e\n\u003cp\u003eYes — the Glide pencil is buildable: a light sweep creates a soft metallic wash, while repeated passes intensify the shimmer for a showier look. It behaves like a pencil for control but delivers saturated color akin to a liquid liner. The included discreet sharpener and smudger let you refine line width and diffuse edges.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLayerable pigment for subtle to dramatic looks\u003c\/li\u003e\n  \u003cli\u003ePrecise tip for wings, plus built-in smudger for smoky styles\u003c\/li\u003e\n  \u003cli\u003eSharpener keeps the tip crisp for fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat safety and care features should I know about?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes Glide is formulated with hypoallergenic, pH-balanced pigments and enriched with avocado and olive oils to condition the lash line. It’s cruelty-free and created for gentle use around sensitive eyes. As with all eye products, discontinue use if irritation occurs and consult a professional for persistent reactions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with nourishing oils and hyaluronic acid\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and pH-balanced for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production and eye-safe pigments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PrimeEyes Glide Eyeliner in Golden Metallic suits anyone seeking an easy-to-control, high-pigment liner that flatters mature eyes. It’s ideal for people who want a gentle, nourishing formula that won’t settle into fine lines, who like to switch between crisp definition and softly blended looks, or who need a water-resistant option for all-day wear. Pick this pencil if you value comfort on delicate lids, versatility in finish, and a luminous metallic that lifts and brightens the eye area.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I wait for the liner to set?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wait about 60 seconds for the Glide formula to set and reduce smudging; build color after it dries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated hypoallergenic and pH-balanced with conditioning oils, but stop use if irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427019350363,"sku":"B0DHW6JZ23","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging-golden-metallic.jpg?v=1782218164"},{"product_id":"prime-prometics-primebrow-pencil-for-mature-women-blonde-micro-fine-tip-smudge-proof-wear","title":"PRIME PROMETICS PrimeBrow Pencil for Mature Women — Blonde, Micro-Fine Tip \u0026 Smudge-Proof Wear","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeBrow Pencil for Mature Women is a micro-fine brow pencil that creates natural, hair-like strokes to fill thinning, sparse, or graying brows while staying smudge-resistant all day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBrows change with age: hairs thin, color fades, and gaps appear. This pencil was formulated to address those exact concerns with a precision tip, mature-friendly shades, and conditioning oils that support healthier-looking brows. It’s designed to be easy to use for quick touch-ups or detailed shaping, whether you prefer a subtle enhancement or more defined arches.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the ultra-precise tip recreate natural brow hairs?\u003c\/h3\u003e\n\u003cp\u003eThe pencil’s micro-fine nib deposits thin, controlled lines that mimic individual brow hairs rather than broad strokes. That makes it simple to build texture and direction for a realistic finish without obvious makeup edges.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-fine tip for hair-like strokes.\u003c\/li\u003e\n  \u003cli\u003eControlled pigment flow to avoid clumping.\u003c\/li\u003e\n  \u003cli\u003eIdeal for drawing short, angled strokes that follow natural hair growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the shade selection work for gray or light brows?\u003c\/h3\u003e\n\u003cp\u003eYes — the PrimeBrow range includes five shades formulated to harmonize with both pigmented and graying brows. Shades are blended to avoid overly warm or cool tones so they integrate seamlessly with existing hairs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive mature-friendly shades, including options for gray\/gray-blonde brows.\u003c\/li\u003e\n  \u003cli\u003eNeutral undertones for natural-looking matches.\u003c\/li\u003e\n  \u003cli\u003eEasy to layer for customized depth without harsh lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the color last throughout an active day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is water-resistant and smudge-proof, engineered to remain defined during normal daily activities. You’ll find less need for midday fixes since the color resists fading and transfer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant, smudge-proof finish for lasting wear.\u003c\/li\u003e\n  \u003cli\u003eStays put during light perspiration and regular movement.\u003c\/li\u003e\n  \u003cli\u003eHolds shape and color from morning through evening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the pencil do anything for brow health or growth?\u003c\/h3\u003e\n\u003cp\u003eWhile not a medical treatment, the PrimeBrow formula contains conditioning ingredients that help support the appearance and strength of brow hairs with regular use. These emollients nourish hair fibers and help keep hairs flexible and less prone to breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with Vitamin E to protect and condition hair fibers.\u003c\/li\u003e\n  \u003cli\u003eCastor oil to help nourish and smooth brow hairs.\u003c\/li\u003e\n  \u003cli\u003eSunflower oil to add shine and reduce brittleness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeBrow Pencil is aimed at mature women who want a simple, effective way to restore natural-looking density and definition to thinning, sparse, or graying brows. It suits anyone seeking precision detailing, durable wear, and a flattering shade roster that blends with existing hairs, whether for daily grooming or special occasions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeBrow waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is water-resistant and smudge-proof for long-lasting wear, but it is not meant for submersion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this pencil match gray or very light brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The range includes shades specifically designed to blend with gray and light brows for a natural result.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427111100763,"sku":"B0F3DJD9KM","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primebrow-front-packaging.jpg?v=1782219463"},{"product_id":"prime-prometics-primebrow-micro-fine-brow-pencil-brunette-ultra-precise-tip-for-natural-smudge-resistant-definition","title":"PRIME PROMETICS PrimeBrow Micro-Fine Brow Pencil Brunette — Ultra-Precise Tip for Natural, Smudge‑Resistant Definition","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeBrow Pencil is a micro-fine brow pencil designed for mature women to create natural, hair-like strokes that fill, define, and blend with thinning or graying brows.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMany mature women face thinning, sparse, or graying brows and want a subtle way to restore shape without obvious makeup lines. The PrimeBrow Pencil uses a precision tip and a conditioning formula to give softly defined brows that look like real hair. It comes in shades selected to flatter mature tones, resists smudging, and is formulated with emollients to help brows feel smoother during wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the ultra-precise tip create natural-looking brow hairs?\u003c\/h3\u003e\n\u003cp\u003eThe pencil’s micro-fine tip is engineered to lay down ultra-thin lines that mimic individual brow hairs, so strokes blend seamlessly with remaining natural hair. The fine point allows control in sparse areas and along the brow’s arch for subtle shaping without blocky color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-fine tip for hair-like, feathered strokes\u003c\/li\u003e\n  \u003cli\u003eThin, buildable application for customized density\u003c\/li\u003e\n  \u003cli\u003eEasy control for drawing individual hairs in sparse spots\u003c\/li\u003e\n  \u003cli\u003eSoft finish that avoids harsh, drawn-on edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the shade range suit gray or thinning brows?\u003c\/h3\u003e\n\u003cp\u003ePrime Prometics offers five mature-friendly shades, including tones created specifically to complement gray and graying hairs. The palette focuses on natural undertones so you can blend the pencil into existing hair color for realistic results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive shades designed for a variety of brown and graying brows\u003c\/li\u003e\n  \u003cli\u003eNeutral undertones to prevent overly warm or cool casts\u003c\/li\u003e\n  \u003cli\u003eBlendable color for a seamless match to natural hair\u003c\/li\u003e\n  \u003cli\u003eShade selection guidance helps pick the closest match\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will definition last, and is it smudge-resistant?\u003c\/h3\u003e\n\u003cp\u003eThe formula is water-resistant and smudge-proof to keep brows looking defined through daily activities. It’s formulated to resist light moisture and regular rubbing, so the look stays fresh from morning into evening with minimal touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish that helps reduce fading\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof formulation for longer wear\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that avoids cakey buildup\u003c\/li\u003e\n  \u003cli\u003eMaintains natural appearance without heavy layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the pencil care for brows while you wear it?\u003c\/h3\u003e\n\u003cp\u003ePrimeBrow includes skin- and hair-friendly ingredients like Vitamin E, castor oil, and sunflower oil to condition the brow area during use. These emollients help keep hairs feeling softer and skin more comfortable, while the pencil itself provides instant definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E helps soothe and protect the brow area\u003c\/li\u003e\n  \u003cli\u003eCastor oil adds moisture for a smoother hair laydown\u003c\/li\u003e\n  \u003cli\u003eSunflower oil offers lightweight conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish that won’t weigh down hairs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Prime Prometics PrimeBrow Pencil is aimed at mature women who want a discreet, easy-to-use tool for restoring brow definition—especially those dealing with thinning, sparse, or graying brows. It suits anyone seeking a buildable, natural finish with shades tailored to older hair tones, plus a smudge-resistant formula for long wear. Whether you need subtle daily touch-ups, precise shaping for special occasions, or a routine product that combines definition with lightweight conditioning, PrimeBrow offers a practical, refined solution.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeBrow Pencil suitable for gray brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the pencil includes shades made to blend with gray and graying hairs for a natural match.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the pencil stay smudge-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The water-resistant, smudge-proof formula is designed to last through daily activities with minimal touch-ups.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427111166299,"sku":"B0F3DLYVWV","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primebrow-front-packaging-brunette.jpg?v=1782219464"},{"product_id":"prime-prometics-primebrow-micro-fine-brow-pencil-for-mature-women-ash-brown-smudge-proof-conditioning","title":"PRIME PROMETICS PrimeBrow micro-fine brow pencil for mature women — Ash Brown, smudge-proof \u0026 conditioning","description":"\u003cstrong\u003ePrime Prometics PrimeBrow Pencil is a micro-fine, long-wearing brow pencil engineered to create natural, hair-like strokes for thinning, sparse, or graying brows.\u003c\/strong\u003e\n\n\u003cp\u003eWhether your brows have thinned with age or hairs have turned gray, this pencil gives subtle definition without looking drawn on. The ultra-precise tip recreates tiny hair-like lines while a conditioning formula keeps brows looking soft and healthy. Designed with mature brows in mind, it balances realistic texture, color options for graying hair, and durable, smudge-resistant wear for everyday life.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the micro-fine tip improve my brow routine?\u003c\/h3\u003e\n\u003cp\u003eThe ultra-precise tip lets you draw short, feathered strokes that resemble individual brow hairs, avoiding the flat, blocky look of thicker pencils. That control makes it easier to fill gaps and reshape sparse areas while maintaining a natural finish. The glide is smooth enough for quick application yet precise enough for detailed work near the arch and tail.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-fine tip mimics single hair strokes for realism\u003c\/li\u003e\n  \u003cli\u003eFine control for shaping arches and filling sparse spots\u003c\/li\u003e\n  \u003cli\u003eSmooth formula reduces tugging on delicate skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color work for gray or graying brows?\u003c\/h3\u003e\n\u003cp\u003ePrimeBrow comes in mature-friendly shades curated to blend with natural and graying brows, including Ash Brown. The tones are muted and neutral so they integrate with silver or lighter hairs rather than clash. This makes the result look softer and more believable—especially important when hair has lost pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShade selection includes options for gray and transitional brows\u003c\/li\u003e\n  \u003cli\u003eAsh Brown offers cool, natural coverage for silver tones\u003c\/li\u003e\n  \u003cli\u003eColor payoff intended to blend, not overpower, natural hairs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the wear last and is it smudge-proof?\u003c\/h3\u003e\n\u003cp\u003eThe formula is water-resistant and designed to stay put through daily activities, resisting smudging and fading. You can expect clean definition from morning routines through evenings without frequent touch-ups. It’s suitable for humid or active days when you need brows to remain controlled and polished.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant, smudge-proof finish for extended wear\u003c\/li\u003e\n  \u003cli\u003eHolds defined strokes without feathering or fading\u003c\/li\u003e\n  \u003cli\u003eMaintains a natural look throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the pencil do anything for brow health?\u003c\/h3\u003e\n\u003cp\u003eBesides cosmetic definition, the formula contains conditioning ingredients like Vitamin E, Castor Oil, and Sunflower Oil that help nourish brow hairs. Regular use can support smoother-looking hairs and a healthier appearance, while also preventing brittle strands from breaking during application. These ingredients are selected to be gentle on mature skin and hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with Vitamin E for antioxidant support\u003c\/li\u003e\n  \u003cli\u003eCastor Oil and Sunflower Oil help condition brow hairs\u003c\/li\u003e\n  \u003cli\u003eGentle formulation suitable for delicate, mature skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e Prime Prometics PrimeBrow Pencil is ideal for mature women wanting a natural, low-effort way to restore definition to thinning, sparse, or graying brows. Choose this pencil if you need a precise tool that creates hair-like strokes, offers a muted shade range for gray tones, and holds up to daily wear while delivering light conditioning benefits. It’s especially helpful for anyone who prefers a subtle, realistic finish over heavily filled or dramatic brows.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeBrow Pencil waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is water-resistant and designed to resist smudging for all-day wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which shade works best for gray brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ash Brown is formulated to blend with gray or silvery hairs for a natural-looking finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427111264603,"sku":"B0F3DKGT2G","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primebrow-front-packaging-ash-brown.jpg?v=1782219464"},{"product_id":"prime-prometics-primebrow-micro-fine-brow-pencil-silver-queen-shade-ultra-precise-tip-smudge-proof-wear","title":"PRIME PROMETICS PrimeBrow Micro-Fine Brow Pencil — Silver Queen shade, Ultra-Precise Tip \u0026 Smudge-Proof Wear","description":"\u003cstrong\u003ePrimeBrow Pencil by PRIME PROMETICS is a micro-fine brow pencil engineered to recreate natural, hair-like strokes for thinning, sparse, or graying brows.\u003c\/strong\u003e\n\u003cp\u003eMany mature women find traditional brow products too heavy or too harsh. PrimeBrow was developed with a slim, ultra-precise tip and a blend of conditioning oils to lay down delicate lines that look like real hairs while adding subtle fullness. The formula resists smudging and fading so brows stay defined throughout daily activities.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the micro-fine tip deliver a natural look?\u003c\/h3\u003e\n\u003cp\u003eThe pencil’s tip is engineered to draw individual, hair-mimicking strokes rather than broad blocks of color. This allows you to fill gaps and sculpt shape without creating obvious makeup lines, producing a softer, more believable finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-fine tip creates single-hair strokes for realistic texture.\u003c\/li\u003e\n  \u003cli\u003ePrecision control lets you build density gradually.\u003c\/li\u003e\n  \u003cli\u003eMinimal pressure required to avoid heavy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the shade range match gray or thinning brows?\u003c\/h3\u003e\n\u003cp\u003ePrimeBrow comes in five shades chosen to complement mature coloring, including tones suitable for gray and silver hair. Each shade is formulated to blend with existing brow hairs, helping to harmonize color and reduce contrast that can make brows look artificial.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive curated shades, including gray-friendly options.\u003c\/li\u003e\n  \u003cli\u003eNeutral undertones prevent warm or ashy mismatches.\u003c\/li\u003e\n  \u003cli\u003eEasy blending so color layers naturally over sparse areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the formula last and how does it handle smudging?\u003c\/h3\u003e\n\u003cp\u003eThe pigment is formulated to be water-resistant and smudge-proof for long wear during everyday routines. You’ll find the definition stays put through light humidity, short workouts, and normal facial contact, reducing the need for midday touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant formula for reliable daily wear.\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof finish keeps strokes sharp and defined.\u003c\/li\u003e\n  \u003cli\u003eHolds shape without flaking or depositing color outside brows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the pencil help brow health over time?\u003c\/h3\u003e\n\u003cp\u003eWhile makeup’s primary role is cosmetic, PrimeBrow includes emollient and conditioning ingredients like Vitamin E, castor oil, and sunflower oil to help maintain the look and feel of brow hairs. These components help keep hairs softer and may improve manageability when used as part of a regular grooming routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin E supports hair softness and surface conditioning.\u003c\/li\u003e\n  \u003cli\u003eCastor oil helps with hydration and smoother application.\u003c\/li\u003e\n  \u003cli\u003eSunflower oil contributes lightweight nourishment without greasiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeBrow Pencil is aimed at mature women seeking subtle, natural enhancement for thinning, sparse, or graying eyebrows. If you want to recreate the appearance of individual brow hairs, prefer fine control during application, and value a formula that resists smudging while offering conditioning benefits, this pencil is designed for your needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeBrow waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is water-resistant and smudge-proof for reliable daily wear, though not intended for prolonged submersion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can PrimeBrow match gray brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—one of five curated shades is Silver Queen, and options are designed to blend with gray and graying hairs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427112804699,"sku":"B0F3DM3PYM","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primebrow-front-packaging_36d32141-e0c9-4bdb-a4fc-7b3197c0d1b7.jpg?v=1782219505"},{"product_id":"prime-prometics-primeeyes-glide-eyeliner-for-mature-eyes-mulberry-waterproof-long-wear-gel-creme","title":"PRIME PROMETICS PrimeEyes Glide Eyeliner for Mature Eyes – Mulberry, Waterproof Long-Wear Gel-Creme","description":"\u003cstrong\u003ePrimeEyes Glide Eyeliner in Mulberry is a waterproof, long-wear gel‑creme liner formulated to give mature eyes smooth, precise, and smudge‑resistant definition.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned with a buttery glide and buildable pigmentation, this eyeliner blends the control of a pencil with the color payoff of a liquid. The Mulberry shade flatters mature skin tones by adding depth without harsh contrast, while a discreet sharpener and smudger let you customize looks from soft definition to a bold wing. Nutrient-rich oils and hyaluronic acid deliver comfortable wear and a conditioned lash line.\u003c\/p\u003e\n\n\u003ch3\u003eHow will PrimeEyes Glide help if my liner smudges or fades midday?\u003c\/h3\u003e\n\u003cp\u003eThis formula is water‑resistant and designed to stay put throughout the day, reducing transfer and loss of color on lids. The gelatinous-creme texture sets quickly, so once dry it resists rubbing and humidity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater‑resistant finish for fewer midday touch-ups\u003c\/li\u003e\n  \u003cli\u003eQuick‑setting gel‑creme texture minimizes transfer\u003c\/li\u003e\n  \u003cli\u003eConcentrated pigments keep color vivid on mature lids\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply on mature or crepey eyelids?\u003c\/h3\u003e\n\u003cp\u003eThe Glide tip is fortified for smooth, steady strokes that require less pressure—helpful if skin surface is uneven. Its creamy formula deposits intense color with a light touch so you can draw thin, precise lines or buff them out for a softer effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eButtery application reduces tugging on delicate skin\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage for precise or diffused looks\u003c\/li\u003e\n  \u003cli\u003eDiscreet sharpener and smudger included for refinement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin‑friendly ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes blends avocado and olive oils to help the liner glide and to add slip without greasiness, while hyaluronic acid helps maintain surface hydration near the lash line for comfortable wear. The formula is hypoallergenic and pH balanced to reduce irritation risk for sensitive eyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvocado \u0026amp; olive oils for smooth application and conditioning\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid to support a hydrated lash base\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic, pH balanced, and cruelty‑free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich looks can I create with Mulberry, and how does it compare to other shades?\u003c\/h3\u003e\n\u003cp\u003eMulberry is a soft, deep plum that lifts and frames mature eyes without the starkness of pure black. It pairs well with neutral and cool palettes for daytime refinement, and it can be intensified for evening drama. If you prefer alternatives, the line also includes Black, Wood (brown), and Sapphire.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMulberry gives depth with a softer contrast than black\u003c\/li\u003e\n  \u003cli\u003eWorks for natural daytime lines or built‑up evening definition\u003c\/li\u003e\n  \u003cli\u003eAvailable alongside Black, Wood (brown), and Sapphire variations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes Glide Eyeliner is formulated for mature individuals who want reliable, low‑maintenance eye definition that’s gentle on delicate skin. It suits anyone seeking a creamy, high‑pigment liner that resists smudging and water while offering ingredients that help maintain comfort and lash area hydration. Choose Mulberry for a flattering, age‑smart pop of color, or explore the other shades to match your usual palette.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes Glide waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is water‑resistant and designed to reduce smudging and transfer during normal wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it if I have sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The liner is hypoallergenic, pH balanced, and contains conditioning oils and hyaluronic acid for gentler wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427155272027,"sku":"B0FGDF7FG1","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging-mulberry.jpg?v=1782220204"},{"product_id":"prime-prometics-primeeyes-eye-brightener-stick-afterglow-creamy-water-resistant-hypoallergenic","title":"PRIME PROMETICS PrimeEyes Eye Brightener Stick - Afterglow Creamy, Water-Resistant, Hypoallergenic","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Eye Brightener is a creamy, buildable eye shadow stick designed to brighten mature lids and create an instant eye-lift effect with minimal effort.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSpecifically formulated for women over 50, this stick-style eyeshadow balances soft radiance with easy application so you can refresh your eye area in seconds. The velvety, jojoba-infused formula glides on smoothly, resists water and smudging, and layers without looking powdery—ideal for quick routines and steady results. Lightweight yet pigmented, PrimeEyes delivers a subtle glow that reduces the look of tiredness while blending naturally with your skin tone.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I get a lifted, more awake look in under a minute?\u003c\/h3\u003e\n\u003cp\u003eUse the stick to apply a few strategic swipes across the lid and along the inner corner to reflect light and visually lift the eye. The creamy texture spreads easily and builds from sheer to more luminous coverage without creasing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe once across the center of the lid for a quick brightening boost.\u003c\/li\u003e\n  \u003cli\u003eBlend edges with a fingertip or soft brush for a natural finish.\u003c\/li\u003e\n  \u003cli\u003eAdd a thin line at the inner corner and lower lash line to open the eye.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill PrimeEyes stay put on mature skin during my day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is long-wear, water-resistant, and designed to minimize smudging on mature lids. Its creamy base adheres well to skin and resists settling into fine lines when blended correctly, helping maintain a polished look through daily activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish holds through humidity and light moisture.\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof formulation reduces transfer onto lashes or lids.\u003c\/li\u003e\n  \u003cli\u003eLayerable texture prevents cakey buildup over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this eyeshadow gentle enough for sensitive or mature eyes?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is hypoallergenic and formulated to be gentle on delicate eye areas, making it suitable for those with increased sensitivity. The jojoba oil–infused formula helps soften the appearance of dryness while providing comfortable wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic ingredients to lower irritation risk.\u003c\/li\u003e\n  \u003cli\u003eJojoba oil helps maintain a smooth, comfortable feel.\u003c\/li\u003e\n  \u003cli\u003eNon-dusting cream avoids irritating powder fallout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I build intensity and choose application techniques for different looks?\u003c\/h3\u003e\n\u003cp\u003eStart with a single swipe for daytime radiance, then layer additional passes for evening glam. The product blends easily, so mixing shades or combining with liner and mascara gives you flexible finishes from soft glow to defined eye contour.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe for natural daytime shimmer.\u003c\/li\u003e\n  \u003cli\u003eTwo to three layers for stronger color and lift.\u003c\/li\u003e\n  \u003cli\u003eUse a finger to soften edges or a brush for precise contouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PrimeEyes Eye Brightener is created for mature women seeking an approachable, low-effort eye makeup solution that refreshes and highlights the eye area. It’s ideal for anyone who prefers quick application, prefers cream textures to powders, and wants a product that resists smudging while offering buildable radiance. Whether you’re new to eye makeup, managing hand tremors, or simply want a faster beauty routine, PrimeEyes offers an accessible, flattering option to lift and illuminate the eyes without complicated steps.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can PrimeEyes crease on mature eyelids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When blended properly, PrimeEyes minimizes creasing due to its creamy, long-wear formula and buildable application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—PrimeEyes is hypoallergenic and formulated to be gentle, suitable for many sensitive, mature eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427155370331,"sku":"B0FGDHSHDW","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging_96ad5e62-b13f-44c6-98b8-64f9437f3c62.jpg?v=1782220203"},{"product_id":"prime-prometics-primeeyes-eye-brightener-stick-violeta-creamy-long-wear-lift-for-mature-eyelids","title":"PRIME PROMETICS PrimeEyes Eye Brightener Stick Violeta — Creamy Long-Wear Lift for Mature Eyelids","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Eye Brightener is a creamy shadow stick designed to lift and brighten mature eyelids quickly, giving an instant, natural-looking eye refresh with long-wear performance.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned specifically for women over 50, the PrimeEyes Eye Brightener by PRIME PROMETICS combines a silky, buildable formula with skin-friendly ingredients to reduce the appearance of tiredness and add subtle radiance. The compact stick format makes application fast and precise, helping you achieve a polished eye look in seconds without the dust and fallout of powder shadows.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product simplify my morning makeup routine?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes reduces steps by combining base, highlight, and blend in a single creamy stick. It glides on smoothly, blends easily with your fingertip or brush, and builds from sheer to more intense without creasing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne-stroke application for base color and gentle lift\u003c\/li\u003e\n  \u003cli\u003eBlendable cream texture that adapts to your desired intensity\u003c\/li\u003e\n  \u003cli\u003eQuick set formula that stays put during morning activities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work well on mature eyelids with fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created with mature skin in mind: jojoba-infused and hypoallergenic to help smooth and comfort delicate eyelid skin. Its creamy, emollient texture sits on the lid without emphasizing creases, creating a soft-focus, lifted appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil to hydrate and soften the look of lines\u003c\/li\u003e\n  \u003cli\u003eNon-drying, velvety finish that resists settling into wrinkles\u003c\/li\u003e\n  \u003cli\u003eLight-reflecting pigments that brighten shadowed areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the shadow long-wearing and suitable for active days?\u003c\/h3\u003e\n\u003cp\u003eYes — PrimeEyes offers water-resistant and smudge-proof wear so it remains fresh through everyday movements and light activity. Its formulation balances staying power with comfortable wear across long hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish for reliable wear in varied conditions\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof formulation that minimizes transfer\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic ingredients to reduce irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow is the Violeta shade best used for a natural lift?\u003c\/h3\u003e\n\u003cp\u003eVioleta adds a soft, flattering violet-toned radiance that counteracts dullness and complements many iris colors. Use a few light swipes in the crease and lid, blend outward for lift, and add a tiny dot at the inner corner to brighten immediately.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to lid center then blend outward for instant lift\u003c\/li\u003e\n  \u003cli\u003eLayer sparsely for daytime, build for evening depth\u003c\/li\u003e\n  \u003cli\u003eCombine with a neutral liner for definition without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PRIME PROMETICS PrimeEyes Eye Brightener is ideal for women over 50 seeking an easy-to-use, skin-kind eye product that reduces visible tiredness without multiple tools or fussy techniques. If you want a quick, reliable way to brighten mature eyelids with a creamy, long-wearing finish that’s water-resistant and hypoallergenic, this stick is tailored for your daily beauty routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes suitable for sensitive eyelids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it is hypoallergenic and formulated for delicate skin, reducing irritation risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the eye brightener at night?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a gentle oil-based or micellar makeup remover to dissolve the creamy shadow easily.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427155435867,"sku":"B0FGDFG96R","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-front-packaging-violeta.jpg?v=1782220204"},{"product_id":"prime-prometics-primelash-mascara-for-women-over-50-mulberry-volumizing-lengthening-hypoallergenic","title":"PRIME PROMETICS PrimeLash Mascara for Women Over 50 — Mulberry, Volumizing + Lengthening, Hypoallergenic","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLash Mascara in Mulberry is a volumizing, lengthening mascara formulated for women over 50 that delivers visible lift and definition in two clean coats while remaining hypoallergenic and clump-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDeveloped with input from more than 1,200 mature women, PrimeLash targets the specific needs of thinning, shorter lashes. The formula combines a nutrient-enriched base with a precision \"magic\" wand to separate, lengthen, and add body without smudging or flaking. It removes easily, is pH-balanced and hypoallergenic, and is designed to be gentle on sensitive eyes while giving immediate cosmetic results.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see fuller, longer lashes?\u003c\/h3\u003e\n\u003cp\u003eYou’ll notice noticeable lift and visible length after just one or two neat coats—the brush concentrates pigment and builds volume without clumping. Over time, the vitamin-enriched base helps support healthier-looking lashes through daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate effect: length and volume in 1–2 coats\u003c\/li\u003e\n  \u003cli\u003eConsistent finish: no clumps or sticky residue\u003c\/li\u003e\n  \u003cli\u003eNourishing base: helps maintain lash condition with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara safe for sensitive or mature eyes?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash was developed as a hypoallergenic, non-drying formula to suit eyes prone to irritation and the changes that come with aging. The blend is pH-balanced and free of harsh drying agents, and the brush is shaped to gently comb and separate fine lashes without tugging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formulation for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003epH-balanced, non-drying ingredients\u003c\/li\u003e\n  \u003cli\u003eBrush designed to minimize rubbing and tension\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the \"magic wand\" different from ordinary mascara brushes?\u003c\/h3\u003e\n\u003cp\u003eThe wand is engineered to catch and coat tiny, sparse lashes while resisting hand tremors and delivering even pigment. Its comb-like profile separates lashes so volume builds without clumps, creating a lifted, defined look that mimics natural lash growth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComb-style bristles for individual lash separation\u003c\/li\u003e\n  \u003cli\u003eStability-focused shape to aid steady application\u003c\/li\u003e\n  \u003cli\u003eEven distribution of pigment to prevent flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does removal and daily wear affect natural lashes?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash removes cleanly without aggressive rubbing, reducing breakage risk that can occur with stubborn formulas. The nutrient-rich base conditions lashes during wear so they feel softer and look fuller as you continue use, while the formula resists smudges through the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle removal to minimize lash pull-out\u003c\/li\u003e\n  \u003cli\u003eNutrient-infused base helps maintain lash integrity\u003c\/li\u003e\n  \u003cli\u003eLong-wear performance with reduced smearing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Prime Prometics PrimeLash Mascara in Mulberry is for women over 50 who want instant lift and definition from a mascara that respects sensitive eyes and fragile lashes. It suits anyone seeking a clean, clump-free finish, a brush that separates even the finest lashes, and a nourishing formula that supports daily wear without drying or irritation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will PrimeLash smudge on hot or humid days?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: PrimeLash resists smudging and flaking for long-wear performance, though extreme humidity can affect any formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this mascara with eyelash extensions?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s best used on natural lashes; ask your extension technician before applying near adhesive.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427155403099,"sku":"B0FGDFHZ63","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelash-front-packaging_361ee70a-a6ab-4534-b4c7-3a7c4a74af77.jpg?v=1782220213"},{"product_id":"prime-prometics-primeeyes-eyeshadow-for-mature-skin-timeless-taupe-crease-free-powder-to-cream-hydrating-long-wear","title":"PRIME PROMETICS PrimeEyes eyeshadow for mature skin — Timeless Taupe, crease-free powder-to-cream, hydrating long-wear","description":"\u003cstrong\u003ePrimeEyes by PRIME PROMETICS is a crease-free, powder-to-cream eyeshadow designed to flatter and hydrate mature, sensitive eyelids.\u003c\/strong\u003e\n\n\u003cp\u003eThis award-worthy formula glides on like a soft powder, melts into a silky cream, and lasts through the day without settling into lines or flaking. Built-in primer pigments and skin-conditioning oils work together to blur texture, add luminous depth, and keep fragile lids comfortable. The shade Timeless Taupe offers a naturally flattering, buildable wash of color that enhances definition without drawing attention to wrinkles or dryness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeEyes avoid creasing on mature eyelids?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes uses cross-linked film-forming pigments that create a flexible, soft-focus layer over the lid. Rather than drying rigidly, this layer moves with skin and resists breakage, so color remains even and crease-free for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePowder-to-cream transform that binds to skin without settling into lines\u003c\/li\u003e\n  \u003cli\u003ePrimer-infused pigments that lock color for up to 12 hours\u003c\/li\u003e\n  \u003cli\u003eFlexible cross-linked polymers that maintain a smooth finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this eyeshadow irritate sensitive or thinning lids?\u003c\/h3\u003e\n\u003cp\u003eThe formulation prioritizes gentle, hydrating ingredients so it minimizes tugging and irritation. Lightweight application means you can use fingertips or a soft brush to apply without pulling delicate skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e5% jojoba oil and shea butter to soothe and hydrate\u003c\/li\u003e\n  \u003cli\u003eSunflower oil with vitamin E to help soften rough patches over time\u003c\/li\u003e\n  \u003cli\u003eNo harsh drying agents—designed for sensitivity and comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the color perform—can I build intensity or blend it out?\u003c\/h3\u003e\n\u003cp\u003eTimeless Taupe provides a sheer, natural base that is easily layered for richer color or softened for a diffused, daytime look. The powder-to-cream texture blends seamlessly, so transitions look smooth and natural rather than patchy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer-to-buildable coverage—light wash to deeper definition\u003c\/li\u003e\n  \u003cli\u003eEffortless blending with fingertips or soft brushes\u003c\/li\u003e\n  \u003cli\u003eLuminous finish that avoids a flat, powdery appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the finish stay put and resist fallout?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is engineered for long wear and stability on mature lids, resisting flaking and fallout through normal daily activities. The integrated primer pigments and stable binders help color adhere to skin, maintaining vibrancy for many hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of crease-resistant wear in typical conditions\u003c\/li\u003e\n  \u003cli\u003eMinimal fallout due to smooth, clingy texture\u003c\/li\u003e\n  \u003cli\u003eHolds through light humidity and everyday movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes by PRIME PROMETICS is tailored for women with mature, sensitive, or thinning eyelids who want comfortable, flattering color that doesn’t emphasize lines. If you prefer low-fuss application, hydrating ingredients, and a natural, age-flattering finish—Timeless Taupe gives definition without drying or creasing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes safe for sensitive eyelids?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula includes soothing jojoba and shea butter and avoids harsh drying agents, making it suitable for sensitive lids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the eyeshadow last without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The primer-infused formula is designed to stay crease-resistant for up to 12 hours under normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427181060443,"sku":"B0FMYFDXTM","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging_0e1dff3f-3d12-49b5-9c4e-d634d4cfeee6.jpg?v=1782220607"},{"product_id":"prime-prometics-primeeyes-powder-to-cream-eyeshadow-for-mature-skin-espresso-crease-resistant-hydrating-long-wear","title":"PRIME PROMETICS PrimeEyes Powder-to-Cream Eyeshadow for Mature Skin — Espresso, Crease-Resistant \u0026 Hydrating (Long-Wear)","description":"\u003cstrong\u003ePrimeEyes by PRIME PROMETICS is a crease-resistant, powder-to-cream eyeshadow formulated to give mature, sensitive lids smooth, hydrated color that lasts.\u003c\/strong\u003e\n\nPrimeEyes combines lightweight pigments with skin-friendly emollients so color applies like a soft powder and settles into a silky cream finish that avoids emphasizing fine lines or dryness. The recipe pairs primer-like, soft-focus polymers with moisturizing oils and butters, creating a long-wear film that blends easily without tugging and resists fallout. This Espresso shade is designed to flatter aging eyes with a natural, dimensional tone that works for day or evening wear.\n\n\u003ch3\u003eHow does PrimeEyes avoid creasing on mature lids?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses cross-linked, flexible polymers that form a thin, blurring film over the eyelid and lock pigments in place. Rather than sitting dry on top of skin, the powder-to-cream transformation produces a cohesive layer that moves with the lid and resists separation, creases, or cracking for up to 12 hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePowder-to-cream texture that becomes a soft, pliable finish\u003c\/li\u003e\n  \u003cli\u003ePrimer-infused soft-focus pigments for a smooth appearance\u003c\/li\u003e\n  \u003cli\u003ePolymer film that helps prevent color migration and crease lines\u003c\/li\u003e\n  \u003cli\u003eUp to 12 hours of wear without caking or flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this be comfortable on sensitive, fragile eyelids?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes was developed with sensitivity in mind: the lightweight application avoids pulling, and the formula is enriched with soothing emollients that reduce friction during application. Ingredients like jojoba oil, shea butter and vitamin E contribute gentle hydration and slip, so color applies smoothly and stays comfortable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e5% jojoba oil plus shea butter for non-greasy hydration\u003c\/li\u003e\n  \u003cli\u003eSunflower oil with vitamin E to support softer skin texture\u003c\/li\u003e\n  \u003cli\u003eFine-milled pigments minimize abrasive feel and fallout\u003c\/li\u003e\n  \u003cli\u003eApply with fingertips or soft brush to avoid lid tugging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply PrimeEyes for natural, flattering results?\u003c\/h3\u003e\n\u003cp\u003eStart with a light sweep across the lid, using fingertips for warmth or a soft brush for precision; the powder will melt into a cream-like finish that blends easily. Build color gradually—PrimeEyes is designed to be layered for subtle depth without looking heavy—then blend edges for a lifted, diffused look that doesn’t emphasize texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a light base layer, then build intensity where desired\u003c\/li\u003e\n  \u003cli\u003eUse fingertips for a warm, sheer finish; brush for sharper definition\u003c\/li\u003e\n  \u003cli\u003eTap and blend edges to avoid harsh lines or patchiness\u003c\/li\u003e\n  \u003cli\u003ePair with neutral liner and mascara for a polished look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow durable is the wear and is it water-resistant?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes offers long-wear performance thanks to its primer-like pigments and polymer film—color stays put through normal daily activities without smudging or heavy fallout. The water-resistant nature of the film reduces migration while remaining comfortable and non-drying on delicate skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eResists everyday moisture and mild humidity\u003c\/li\u003e\n  \u003cli\u003eMaintains color integrity for extended wear up to 12 hours\u003c\/li\u003e\n  \u003cli\u003eNon-drying, unlike traditional powder finishes\u003c\/li\u003e\n  \u003cli\u003eMinimal fallout due to cohesive powder-to-cream transformation\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nPrimeEyes is tailored for women with mature or sensitive eyelids who want easy-to-blend color that flatters without emphasizing lines or dryness. If you prefer a soft, natural finish that’s comfortable to wear, resists creasing, and builds from sheer to richer intensity, PrimeEyes in Espresso provides a low-effort, polished eye look while caring for delicate skin.\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes safe for very sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to be gentle, with moisturizing oils and fine pigments to minimize irritation and tugging on delicate lids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear PrimeEyes all day without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The powder-to-cream, primer-infused formula resists creasing and holds color up to 12 hours under normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427181322587,"sku":"B0FMYFNDX5","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging-espresso.jpg?v=1782220607"},{"product_id":"prime-prometics-primeeyes-eyeshadow-for-mature-skin-vanilla-primer-infused-crease-free-long-wear","title":"PRIME PROMETICS PrimeEyes Eyeshadow for Mature Skin — Vanilla, Primer-Infused Crease-Free Long-Wear","description":"\u003cp\u003e\u003cstrong\u003ePrimeEyes Eyeshadow is a powder-to-cream, primer-infused eye color made to sit smoothly on mature, sensitive eyelids without creasing or drying.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by PRIME PROMETICS to meet the unique needs of aging skin around the eyes, this Vanilla shade combines weightless payoff with skin-loving oils and soft-focus pigments. The formula applies like a delicate powder, transforms into a silky film, and locks in color while helping lids feel hydrated and comfortable. It aims to minimize the look of fine lines and texture without tugging, fallout, or cakey buildup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeEyes prevent creasing on mature lids?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes uses a primer-infused system of cross-linked polymers and soft-focus pigments that form a flexible, blurring film over the eyelid. Instead of sinking into lines, the color settles on this lightweight layer, maintaining a smooth, even finish for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePowder-to-cream texture that transforms on contact for even adhesion\u003c\/li\u003e\n  \u003cli\u003ePrimer-infused pigments that lock in color and reduce migration\u003c\/li\u003e\n  \u003cli\u003eFlexible polymer film that resists creasing for up to 12 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula gentle for sensitive or dry eye skin?\u003c\/h3\u003e\n\u003cp\u003eThe blend includes moisturizing ingredients—5% jojoba oil, shea butter and sunflower oil with vitamin E—that help soothe and soften fragile lids while providing glide during application. The creamy finish avoids drying powders that can emphasize texture, so color looks fresh rather than flaky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e5% jojoba oil for lightweight hydration and comfort\u003c\/li\u003e\n  \u003cli\u003eShea butter to soften and improve surface smoothness\u003c\/li\u003e\n  \u003cli\u003eVitamin E–rich sunflower oil to nourish and help protect delicate skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply PrimeEyes for the best, natural-looking result?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is made to be applied with fingertips or a soft brush—no heavy pressure required. Start with a small amount, blend outward in gentle patting motions, and build intensity where desired; the formula layers without caking, so you can move from a sheer wash to richer depth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips for controlled warmth and seamless blend\u003c\/li\u003e\n  \u003cli\u003eBuild color gradually; one thin layer offers natural luminosity\u003c\/li\u003e\n  \u003cli\u003eWorks alone or under powder\/liner for added dimension\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill PrimeEyes stay put near water or in humid conditions?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes is water-resistant and formulated for long wear, helping color remain stable through daily humidity and light moisture. While it resists smudging and fallout, heavy rubbing or prolonged water exposure should still be avoided to preserve finish and longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant film helps maintain shape and color\u003c\/li\u003e\n  \u003cli\u003eResists fallout and flaking for a clean eye look\u003c\/li\u003e\n  \u003cli\u003eLong-wear performance without feeling stiff or drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? PrimeEyes is intended for mature women and anyone with sensitive, dry, or textured eyelids who wants comfortable, crease-free color that flatters aging skin. If you dislike tugging powders, worry about settling into lines, or prefer a hydrating, long-lasting shadow in a universally flattering Vanilla, this formula is tailored to those needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is enriched with jojoba oil, shea butter and vitamin E and is designed to be gentle on sensitive eyelids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the eyeshadow last without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: PrimeEyes is formulated to resist creasing for up to 12 hours with primer-infused pigments and flexible polymers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427182305627,"sku":"B0FMYJYDKJ","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging_0047e819-5385-4658-9721-dea176151254.jpg?v=1782220639"},{"product_id":"prime-prometics-primeeyes-powder-to-cream-eyeshadow-toffee-crease-resistant-hydrating-finish-for-mature-lids","title":"PRIME PROMETICS PrimeEyes Powder-to-Cream Eyeshadow — Toffee, Crease-Resistant Hydrating Finish for Mature Lids","description":"\u003cstrong\u003ePrimeEyes by PRIME PROMETICS is a crease-resistant, powder-to-cream eyeshadow formulated to deliver buildable, hydrating color that flatters mature, sensitive lids.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned with delicate, aging eyelids in mind, this Toffee shade blends like a dream and settles into a soft, luminous finish without emphasizing fine lines or dryness. The formula begins as an airy powder and transforms into a silky, primer-infused cream that resists creasing and fallout for long wear while providing gentle conditioning ingredients such as jojoba oil, shea butter, sunflower oil and vitamin E.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeEyes avoid settling into fine lines?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes uses soft-focus pigments and cross-linked polymers to form a flexible, blurring film over the lid. This film helps smooth the look of texture so color appears even rather than trapped in creases.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePowder-to-cream transformation that sits lightly on skin\u003c\/li\u003e\n  \u003cli\u003ePrimer-infused pigments create a flexible, non-stiff layer\u003c\/li\u003e\n  \u003cli\u003eSoft-focus particles diffuse light and minimize the look of lines\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid cracking, caking or obvious buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade and texture work for sensitive or dry eyelids?\u003c\/h3\u003e\n\u003cp\u003eThe formula is enriched with 5% jojoba oil, shea butter and vitamin E to offer hydration and a comfortable feel during wear. It’s designed to apply without tugging and to avoid the tight, drying finish some powders can cause.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing emollients help reduce irritation and flaking\u003c\/li\u003e\n  \u003cli\u003eSilky texture allows fingertip or brush application without pulling\u003c\/li\u003e\n  \u003cli\u003eNon-drying finish keeps lids comfortable through the day\u003c\/li\u003e\n  \u003cli\u003eSuitable for those who prefer gentle, skincare-forward makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color last and how easy is it to blend?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes offers long-wear performance—color stays vibrant and crease-free for up to 12 hours in typical use. The buildable formula layers smoothly, so you can create anything from a subtle wash to richer definition without patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of wear without noticeable creasing\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage: sheer to medium-rich in one shade\u003c\/li\u003e\n  \u003cli\u003eBlends seamlessly with fingertip, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eMinimal fallout and no flaking for clean application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply PrimeEyes for the most flattering result?\u003c\/h3\u003e\n\u003cp\u003eFor a natural look, sweep a fingertip across the compact and press onto the center of the lid, then blend outward. For more definition, layer the product at the lashline and softly buff upward for a lifted impression.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips for a soft, skinlike wash of color\u003c\/li\u003e\n  \u003cli\u003eUse a small, dense brush for concentrated application\u003c\/li\u003e\n  \u003cli\u003eBlend edges with a clean brush or fingertip for a diffused finish\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to build intensity without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes is made for mature women and anyone with delicate, sensitive eyelids who wants comfortable, crease-resistant color that also cares for skin. If you prefer makeup that blends effortlessly, avoids tugging or drying, and gives a lifted, natural finish—this Toffee shade from PRIME PROMETICS is crafted to meet those needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeEyes suitable for very sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains moisturizing jojoba oil, shea butter, and vitamin E and is formulated to glide on gently without tugging or flaky fallout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build intensity without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The powder-to-cream formula layers evenly for sheer to richer color and resists creasing for up to 12 hours.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427182338395,"sku":"B0FMYKJPK6","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-compact-toffee.jpg?v=1782220640"},{"product_id":"prime-prometics-primelip-plumping-lip-balm-cherry-noir-3-in-1-buildable-color-lightweight-shine-for-mature-lips","title":"PRIME PROMETICS PrimeLip Plumping Lip Balm — Cherry Noir, 3‑in‑1 Buildable Color \u0026 Lightweight Shine for Mature Lips","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLip Plumping Lip Balm is a 3-in-1 slim stick that gives mature lips buildable color, lightweight shine, and non-stinging plumping-looking hydration in one swipe.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned with mature lips in mind, PrimeLip blends a balm, gloss, and lipstick into a single, easy-to-use tube. The formula layers comfortably without a sticky feel, delivers up to six hours of wear, and uses nourishing oils to help lips look smoother and feel replenished. Cherry Noir offers a flattering, buildable tint that moves from a natural wash to a richer finish depending on how many coats you apply.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLip give a plumper appearance without stinging?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip uses a gentle, non-irritating approach to create a soft plumping effect so you can enjoy fuller-looking lips without the burn some formulas cause. The blend of menthol with conditioning oils adds a subtle sensation and gloss that visually lifts and smooths lip texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stinging menthol level for a mild, refreshing feel\u003c\/li\u003e\n  \u003cli\u003eGlossy finish reflects light to emphasize volume\u003c\/li\u003e\n  \u003cli\u003eLightweight texture layers easily for added fullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color stay put and avoid feathering on fine lines?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip is formulated to resist feathering and maintain color payoff while keeping lips hydrated. The buildable pigments allow you to control intensity, and the non-runny finish helps the tint hold within the lip border instead of bleeding into fine lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable pigment — sheer to rich coverage in layers\u003c\/li\u003e\n  \u003cli\u003eBleed-proof formulation to reduce feathering around lip edges\u003c\/li\u003e\n  \u003cli\u003eUp to six hours of hydration and color retention with normal wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe balm combines plant-derived oils and emollients chosen for comfort and softness rather than clinical claims. These ingredients help reduce dryness, leave a smooth surface, and let color glide on evenly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil and cranberry oil for lightweight moisturization\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil to soften and smooth lip texture\u003c\/li\u003e\n  \u003cli\u003eMenthol for a mild refreshing sensation and added sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use PrimeLip to get the best results on mature lips?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip is designed to be simple: swipe once for a soft wash, layer for richer color, and reapply as needed to refresh shine and hydration. The slim, precise stick helps target the cupid’s bow and corners without over-applying product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor everyday wear: one light swipe for subtle tint and sheen\u003c\/li\u003e\n  \u003cli\u003eFor a more dramatic look: build with two to three thin layers for deeper color\u003c\/li\u003e\n  \u003cli\u003eUse the tip to define edges and avoid excess product on lip lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Prime Prometics PrimeLip Plumping Lip Balm is tailored for mature women who want a single, elegant product that combines color, glossy finish, and soothing moisture. If you prefer a non-sting, non-sticky formula that layers easily and helps lips appear smoother and more defined, Cherry Noir offers a universally flattering shade that works from natural daytime looks to polished evening wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLip safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for minimal irritation with a gentle menthol level and soothing oils suitable for many sensitive lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color and hydration last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Under normal wear, expect color and hydration to last up to six hours before needing a reapply.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427190071643,"sku":"B0FPQJQD77","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelip-front-packaging-cherry-noir.jpg?v=1782220846"},{"product_id":"prime-prometics-primelip-plumping-lip-balm-soft-petal-3-in-1-tint-gloss-balm-with-gentle-plumping-and-long-lasting-hydration","title":"PRIME PROMETICS PrimeLip Plumping Lip Balm Soft Petal — 3-in-1 tint, gloss \u0026 balm with gentle plumping and long-lasting hydration","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLip Plumping Lip Balm in Soft Petal is a slim 3-in-1 lipstick, gloss and balm that provides buildable tint, comfortable plumping and up to six hours of hydration for mature lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePrimeLip is formulated for women who want a simple, effective lip routine that smooths the look of fine lines, restores moisture and delivers a natural, fuller appearance without stinging. The lightweight, non-sticky formula layers easily from a sheer wash to richer pigment, with a subtle glossy finish that resists feathering. Infused with menthol plus jojoba, watermelon seed and cranberry oils, it focuses on comfort and visible refinement rather than aggressive or irritating volumizers.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLip give a fuller-looking lip without irritation?\u003c\/h3\u003e\n\u003cp\u003eRather than relying on harsh irritants, PrimeLip uses gentle menthol to stimulate circulation and a blend of nourishing oils to plump and smooth. The result is immediate visual fullness and a softer lip surface that looks more youthful without burning or redness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMenthol: mild stimulation for natural-looking volume\u003c\/li\u003e\n  \u003cli\u003eJojoba and watermelon seed oils: soften lines and seal moisture\u003c\/li\u003e\n  \u003cli\u003eCranberry oil: helps improve texture and comfort\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish: avoids tacky buildup or flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this a 3-in-1 product and how do I wear it?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip replaces multiple products by combining tint, gloss and balm in a single slim stick. Use one light swipe for a hydrated, tinted balm; layer two to three times for deeper color and sheen; or apply as a glossy top coat over liner for extra definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer application: tinted hydration for everyday wear\u003c\/li\u003e\n  \u003cli\u003eBuildable layers: achieve richer color without streaking\u003c\/li\u003e\n  \u003cli\u003ePrecision tip: controlled application to prevent overuse\u003c\/li\u003e\n  \u003cli\u003eGlossy finish: soft shine that enhances natural lip contours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color and hydration last during the day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to remain comfortable and in place for up to six hours, providing visible tint and moisture without feathering. Reapply after eating or heavy activity to refresh pigment and gloss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 6 hours of hydration and color retention\u003c\/li\u003e\n  \u003cli\u003eLightweight texture reduces transfer and bleeding\u003c\/li\u003e\n  \u003cli\u003eNon-sticky composition keeps lips smooth and defined\u003c\/li\u003e\n  \u003cli\u003eEasy reapplication for sustained radiance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich shade is Soft Petal best suited for and how does it flatter mature lips?\u003c\/h3\u003e\n\u003cp\u003eSoft Petal is a flattering, buildable tint designed to complement mature complexions by adding a natural wash of color and a subtle sheen that minimizes the appearance of lip lines. It’s made to enhance rather than mask, creating a polished look that works for daytime and evening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer-to-medium opacity: adapts to your desired intensity\u003c\/li\u003e\n  \u003cli\u003eSubtle gloss: reflects light to soften lines\u003c\/li\u003e\n  \u003cli\u003eShade designed to coordinate with a range of skin tones\u003c\/li\u003e\n  \u003cli\u003eFeeds lips with oils for smoother, more comfortable wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeLip Plumping Lip Balm (Soft Petal) is intended for mature women seeking a streamlined lip solution that combines hydration, gentle plumping and buildable color. It suits anyone who prefers non-irritating beauty products, wants to reduce the number of items in their purse, or looks for a reliable daily lip product that improves comfort and appearance without compromising on a natural finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eContains Triple Oil Complex. Other ingredients not explicitly listed.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLip safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to be sting-free and uses gentle menthol and nourishing oils to avoid irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply as needed after eating or every few hours to maintain color and up to six hours of hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427190038875,"sku":"B0FPQKSHXH","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/primeprometics-primelip-soft-petal-front-packaging.jpg?v=1782220843"},{"product_id":"prime-prometics-primelip-plumping-lip-balm-for-mature-women-silky-rose-3-in-1-tint-gloss-balm-non-stinging-hydration","title":"PRIME PROMETICS PrimeLip Plumping Lip Balm for Mature Women — Silky Rose, 3-in-1 Tint Gloss Balm, Non-Stinging Hydration","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLip Plumping Lip Balm is a 3-in-1 slim stick that hydrates, tints, and visibly smooths lips for a softer, fuller look without stinging.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for mature lips, PrimeLip combines lightweight hydration, a subtle glossy finish, and buildable color in a single, easy-to-use applicator. The formula layers comfortably, so you can wear a sheer wash for everyday polish or build to richer pigment for evening looks. Key oils and menthol work together to deliver comfort and a plumping effect you can see and feel—without the burning sensation common in some plumpers.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLip create the appearance of fuller lips without irritation?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip uses a non-stinging blend of menthol plus nourishing plant oils to boost surface circulation and soften fine lip lines, producing a natural plumped look. The slim stick format gives targeted application, so the effect appears more defined rather than overdrawn.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMenthol provides gentle stimulation for a subtle fullness.\u003c\/li\u003e\n  \u003cli\u003eJojoba, watermelon seed, and cranberry oils hydrate and smooth texture.\u003c\/li\u003e\n  \u003cli\u003ePrecise tip prevents excess product and keeps edges clean.\u003c\/li\u003e\n  \u003cli\u003eNon-irritating formulation suitable for sensitive lips.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color and hydration last during daily wear?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip’s lightweight, non-sticky base is formulated to stay comfortable and resist feathering for up to six hours, depending on activity and eating. Because the balm layers well, you can refresh or deepen shade without a heavy buildup, keeping lips hydrated and polished throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to six hours of hydration and noticeable tint retention.\u003c\/li\u003e\n  \u003cli\u003eBleed-proof finish helps maintain defined lip lines.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky texture reduces transfer compared with glossy balms.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigments allow touch-ups without cakiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich shades and finishes will flatter mature lips?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip comes in five flattering, buildable tints developed to enhance natural lip color while minimizing the look of fine lines. Each shade offers a subtle gloss finish that brightens the mouth without emphasizing texture—ideal for creating a fresher, more youthful appearance without heavy makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSheer-to-rich buildability adapts to personal preference.\u003c\/li\u003e\n  \u003cli\u003eSubtle gloss adds healthy shine without stickiness.\u003c\/li\u003e\n  \u003cli\u003eShades chosen to complement mature skin tones and age-related changes.\u003c\/li\u003e\n  \u003cli\u003eApplies smoothly to avoid settling into lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this product to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply one thin swipe for a tinted balm effect and add layers until you reach your desired opacity. Use the tip to define the lip edge; for extra longevity, blot lightly between layers. Reapply as needed throughout the day for hydration and refreshment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe once for sheer color, two to three times for richer pigment.\u003c\/li\u003e\n  \u003cli\u003eUse the slim point for precise lining and shaping.\u003c\/li\u003e\n  \u003cli\u003eBlot after building to set color and reduce transfer.\u003c\/li\u003e\n  \u003cli\u003eReapply to restore moisture after meals or when lips feel dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeLip is made for women seeking a comfortable, multi-use lip product that simplifies a routine while addressing concerns common with mature lips—thinning, dryness, and emphasis of lines. If you want a non-irritating plumping effect with buildable color and lasting hydration in a slim, purse-ready stick, PrimeLip is engineered to meet those needs with everyday wearability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLip safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The non-stinging formula is designed to be gentle, using mild menthol and nourishing oils rather than harsh irritants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear PrimeLip under or over other lip products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It layers well—use it alone for a clean 3-in-1 look or over a liner for extra definition and longevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427190137179,"sku":"B0FPQLKLN9","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelip-front-packaging.jpg?v=1782220846"},{"product_id":"prime-prometics-primelip-plumping-lip-balm-for-mature-women-nude-glow-3-in-1-hydrating-tint-non-stinging-plumper","title":"PRIME PROMETICS PrimeLip Plumping Lip Balm for Mature Women — Nude Glow, 3-in-1 Hydrating Tint \u0026 Non-Stinging Plumper","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLip Plumping Lip Balm is a 3-in-1, non-stinging lip balm that delivers buildable color, lightweight gloss, and hydrating plumping for mature lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want a single, slim stick that replaces separate lipstick, gloss, and balm while avoiding the stinging sensation some plumpers cause, PrimeLip is formulated for mature skin. It layers easily from sheer to richer tint, smooths the appearance of fine lip lines, and uses nourishing oils and gentle menthol to create a touch of natural volume without irritation.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLip give the look of fuller lips without harsh tingling?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip uses a mild menthol boost and hydrating emollients rather than aggressive irritants. That combination encourages a subtle, temporary increase in lip fullness while keeping comfort a priority for delicate, mature lips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild menthol for gentle stimulation, not intense burning\u003c\/li\u003e\n  \u003cli\u003eJojoba and cranberry oils to smooth and soften lip texture\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil for lightweight conditioning and shine\u003c\/li\u003e\n  \u003cli\u003eNon-stinging formula formulated for sensitive, mature lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color stay put and look natural on mature lips?\u003c\/h3\u003e\n\u003cp\u003eThe balm delivers buildable, flattering pigment with a subtle gloss finish that resists feathering. Apply a single swipe for a sheer wash of color, then layer for deeper coverage; the formula is designed to remain comfortable and crease-resistant through everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive mature-friendly shades from nude to richer tones\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that avoids heaviness or tackiness\u003c\/li\u003e\n  \u003cli\u003eBleed-proof edge control to prevent color migration\u003c\/li\u003e\n  \u003cli\u003eUp to six hours of hydration to maintain smooth color payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the stick for best results during the day?\u003c\/h3\u003e\n\u003cp\u003eUse the slim tip for precise, controlled application: outline the lips first for definition, then fill in with a swipe or two. Reapply as needed—its buildable nature makes it easy to refresh color and hydration without caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with one light swipe for a natural, lived-in look\u003c\/li\u003e\n  \u003cli\u003eLayer gently to intensify color without clumping\u003c\/li\u003e\n  \u003cli\u003eUse the tip to blend along the cupids bow and lip edges for more definition\u003c\/li\u003e\n  \u003cli\u003eCarry in a purse for quick midday hydration and shine touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support lip comfort and smoothing?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip combines emollient oils with nourishing extracts to hydrate and help soften the appearance of lip lines. The blend focuses on restoring comfort and shine rather than delivering dramatic medicinal effects.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil to replenish lip moisture and smooth texture\u003c\/li\u003e\n  \u003cli\u003eCranberry oil for antioxidant-rich conditioning\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil for non-greasy nourishment and a gloss finish\u003c\/li\u003e\n  \u003cli\u003eGentle menthol to provide a refreshing, subtle plumping sensation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Prime Prometics PrimeLip Plumping Lip Balm is aimed at mature women who prefer fuss-free beauty: a single, slim product that gives comfortable hydration, buildable tint, and a soft gloss without harsh tingling. It suits anyone seeking a neat, purse-ready stick that delivers defined lips, ongoing comfort, and a natural-looking boost—ideal for daily wear, travel, or quick touch-ups between appointments.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLip safe for sensitive or mature lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for mature, sensitive lips with mild menthol and soothing oils to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the hydration and color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Expect lightweight hydration and color that can last up to about six hours, depending on wear and activity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427190202715,"sku":"B0FPQK73L3","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelip-front-packaging_ba1b6be9-2f12-4836-af76-59c464836545.jpg?v=1782220846"},{"product_id":"prime-prometics-primelip-plumping-lip-balm-for-mature-women-velvet-rose-3-in-1-hydrating-color-non-stinging-gloss","title":"PRIME PROMETICS PrimeLip Plumping Lip Balm for Mature Women — Velvet Rose, 3-in-1 Hydrating Color \u0026 Non-Stinging Gloss","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLip is a 3-in-1 plumping lip balm that hydrates, adds buildable color, and creates a soft, non-stinging gloss tailored for mature lips.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMany lip products trade comfort for shine or deliver tingling plumpness that can irritate sensitive skin. PrimeLip was formulated for mature women who want a single, slim stick that smooths fine lines, restores moisture, and provides flattering, buildable color without a sharp sting. The Velvet Rose shade offers a wearable rosy tone with a subtle sheen to enhance lip shape and make lips look fuller while staying comfortable all day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLip give a plumper look without stinging?\u003c\/h3\u003e\n\u003cp\u003eInstead of intense irritants, PrimeLip uses a gentle menthol level combined with nourishing oils to boost circulation and create a comfortable, soft fullness. The effect is perceptible volume and smoother texture without the sharp, burning sensation some plumpers cause.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLow-irritation menthol for a mild warming sensation, not pain.\u003c\/li\u003e\n  \u003cli\u003eJojoba and watermelon seed oils to smooth lip lines and improve softness.\u003c\/li\u003e\n  \u003cli\u003eLightweight finish that avoids tackiness and overdrawn shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color last and stay feather-free during the day?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip’s formula is designed to be long-wearing and bleed-proof so it keeps color in place while locking in hydration. The buildable pigment lets you choose anything from a sheer wash to a richer coverage without feathering into fine lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to six hours of hydrated color retention in typical wear.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky, glide-on texture that prevents migration into lip creases.\u003c\/li\u003e\n  \u003cli\u003ePrecision slim stick reduces over-application and keeps edges defined.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this single stick replace multiple lip products?\u003c\/h3\u003e\n\u003cp\u003ePrimeLip combines the color of a lipstick, the shine of a gloss, and the conditioning of a balm in one slim tube, cutting down on purse clutter and reapplication steps. Its ergonomic tip allows precise application for both quick, sheer coverage and layered intensity for a more polished look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne-swipe tint for natural daytime wear.\u003c\/li\u003e\n  \u003cli\u003eBuildable layers for evening or fuller coverage without drying out lips.\u003c\/li\u003e\n  \u003cli\u003eSlim design for on-the-go touch-ups and easy portability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help nourish and smooth mature lips?\u003c\/h3\u003e\n\u003cp\u003eThe blend centers on emollient and antioxidant-rich oils plus a mild circulatory stimulant to improve lip texture and comfort. These ingredients work together to soften fine lines, replenish moisture, and maintain a comfortable wear experience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJojoba oil: mimics skin’s natural oils for lasting hydration.\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil: lightweight nourishment that won’t weigh lips down.\u003c\/li\u003e\n  \u003cli\u003eCranberry oil: antioxidant support to help lips appear healthier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeLip Plumping Lip Balm is aimed at mature women seeking a convenient, multitask lip product that prioritizes comfort and natural-looking results. If you prefer a non-stinging plumper, want to reduce the number of products in your bag, or need a precise, buildable tint that smooths and hydrates, Velvet Rose delivers subtle volume, lasting color, and soft gloss in a single elegant stick.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDiisostearyl Malate, Polybutene, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Castor Oil, Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic\/Capric Triglyceride, Synthetic Wax, Polyhydroxystearic Acid, Sorbitan Isostearate, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Sesamum Indicum (Sesame) Seed Extract, Tocopherol, Glyceryl Caprylate, Caprylyl Glycol, Menthoxypropanediol, Vanillin, Dimethyl Isosorbide, Iron Oxides (Cl 77491), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLip safe for sensitive lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses a mild menthol level and soothing oils designed to minimize irritation for sensitive or mature lips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color and hydration last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typical wear provides up to six hours of hydrated, non-bleeding color, depending on eating and activity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427192529243,"sku":"B0FPQLX6YK","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-velvet-rose-front-packaging.jpg?v=1782220894"},{"product_id":"prime-prometics-primelash-mascara-for-women-over-50-emerald-shade-volumizing-lengthening-in-two-coats-hypoallergenic","title":"PRIME PROMETICS PrimeLash Mascara for Women Over 50 — Emerald Shade, Volumizing \u0026 Lengthening in Two Coats, Hypoallergenic","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLash Mascara (Emerald) is a volumizing, lengthening mascara formulated for women over 50 that delivers dramatic lashes in two clean coats while nourishing fragile lashes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with feedback from more than a thousand mature users, PrimeLash targets the common changes lashes face with age — thinning, shortening and fragility. The pairing of a precision 'magic' wand and a vitamin-enriched serum formula creates visible length and lift without flaking or clumping. The Emerald shade offers a rich, wearable color that enhances eye definition for daytime polish or evening glam, and the formula is made to be gentle on sensitive eyes.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see fuller, longer lashes?\u003c\/h3\u003e\n\u003cp\u003eVisible length and volume appear immediately after application: two neat coats provide noticeable lift and thickness. Over repeated use, the nutrient-rich base helps support healthier-looking lashes, reducing the appearance of breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant effect: defined length and volume in two coats.\u003c\/li\u003e\n  \u003cli\u003eDaily use supports lash resilience over time.\u003c\/li\u003e\n  \u003cli\u003eNon-drying formula protects delicate lash fibers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the wand different for mature lashes?\u003c\/h3\u003e\n\u003cp\u003eThe PrimeLash magic wand is sculpted to comb and separate fine, shorter lashes without pinching or tugging. Its design tolerates minor hand tremors and deposits product evenly to avoid clumping, making application steadier and cleaner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine-toothed brush separates tiny lashes for definition.\u003c\/li\u003e\n  \u003cli\u003eErgonomic shape reduces smudges and uneven coating.\u003c\/li\u003e\n  \u003cli\u003eControls product deposit to eliminate clumps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive eyes and easy to remove?\u003c\/h3\u003e\n\u003cp\u003eThe formula is hypoallergenic, pH-balanced and formulated to be non-drying, minimizing irritation for sensitive eyes. It removes easily with standard makeup removers, helping prevent excessive rubbing that can stress fragile lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic, pH-balanced serum base.\u003c\/li\u003e\n  \u003cli\u003eNon-drying texture reduces flaking and brittleness.\u003c\/li\u003e\n  \u003cli\u003eRemoves cleanly without aggressive scrubbing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it build volume without looking artificial?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash is engineered to create a lifted, full look while keeping individual lash separation for a natural, youthful effect. The combination of volumizing pigments and a growth-supporting base gives depth and fullness without dense, spidery clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwo coats deliver bold volume while preserving lash separation.\u003c\/li\u003e\n  \u003cli\u003eSerum-enriched base supports natural lash condition.\u003c\/li\u003e\n  \u003cli\u003eEmerald shade adds subtle definition without harshness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeLash Mascara is ideal for women over 50 who want immediate lash definition and fuller-looking length without sacrificing gentleness. It suits those with sensitive eyes, fragile lashes or anyone seeking a mascara that combines everyday wearability with long-term lash care. If you prefer a non-clumping, easy-to-apply formula that removes cleanly while addressing age-related lash concerns, PrimeLash offers a practical, beauty-forward solution.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats deliver visible volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two clean coats give noticeable lift and thickness while keeping lashes separated and natural-looking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is hypoallergenic and pH-balanced, designed to be non-drying and gentle on sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427288047963,"sku":"B0GMD7WLZ1","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeLash-front-packaging-emerald.jpg?v=1782222443"},{"product_id":"prime-prometics-primelash-volumizing-lengthening-mascara-smoky-hypoallergenic-long-stay-formula","title":"PRIME PROMETICS PrimeLash Volumizing Lengthening Mascara — Smoky, Hypoallergenic Long-Stay Formula","description":"\u003cstrong\u003ePrime Prometics PrimeLash Mascara is a volumizing and lengthening mascara engineered for women over 50 that delivers dramatic lift and definition in two clean coats while nourishing fragile lashes.\u003c\/strong\u003e\n\n\u003cp\u003ePrimeLash was developed with direct input from more than a thousand mature women to address the common lash concerns that come with aging: thinning, shorter lashes and sensitivity. The formula combines a nutrient-rich, hypoallergenic serum base with a precision 'magic' wand to separate, lift and build volume without clumping, flaking or irritating sensitive eyes.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see fuller, longer lashes?\u003c\/h3\u003e\n\u003cp\u003eVisible length and volume appear after a single application—two clean coats create noticeably thicker, lifted lashes. The nutrient-enriched base supports lash health over time, helping lashes look stronger and more resilient with regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant effect: noticeable length and volume in one to two coats.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage without clumps or spidering.\u003c\/li\u003e\n  \u003cli\u003eSerum base helps nourish lashes with continued use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the wand different from other mascaras?\u003c\/h3\u003e\n\u003cp\u003eThe PrimeLash 'magic wand' is engineered to comb and separate fine, sparse lashes while accommodating light hand tremors for steady application. Its bristle pattern lifts from root to tip to avoid clumping and create a fanned, defined look that reads as natural yet powerful.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComb-style brush separates and coats each lash evenly.\u003c\/li\u003e\n  \u003cli\u003eDesigned for precision on shorter, delicate lashes.\u003c\/li\u003e\n  \u003cli\u003eReduces smudging and clumping during application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or allergy-prone eyes?\u003c\/h3\u003e\n\u003cp\u003eYes—PrimeLash uses a hypoallergenic, pH-balanced formula that is non-drying and designed to minimize irritation. The clean ingredient approach and gentle serum base make it suitable for sensitive eyes and daily wear, while remaining easy to remove.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and non-drying formula.\u003c\/li\u003e\n  \u003cli\u003epH-balanced base to support comfort and lash integrity.\u003c\/li\u003e\n  \u003cli\u003eRemoves easily to prevent lash breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the wear last and will it smudge?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash provides long-wear performance with minimal smudging or flaking throughout the day. The formulation balances staying power with gentle removal, so lashes stay defined without running into fine lines or under-eye areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-stay formula resists smudging during daily wear.\u003c\/li\u003e\n  \u003cli\u003eNo visible clumps, flakes, or transfer under normal conditions.\u003c\/li\u003e\n  \u003cli\u003eGentle removal preserves lash strength and reduces breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeLash Mascara is crafted for women over 50 who want a straightforward mascara that adds real volume and length without irritation. It’s ideal for those with thinning or shorter lashes seeking a buildable, luxurious finish that also supports lash health—perfect for daily wear or special occasions when you want lashes that look fuller yet natural.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can PrimeLash irritate sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: PrimeLash is hypoallergenic, pH-balanced and formulated to minimize irritation for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coats to get the best result?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Two clean coats deliver dramatic length and volume while remaining clump-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427292602715,"sku":"B0GMDD5DM6","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelash-front-packaging_df5bac62-09b6-401f-8229-10ddeb61c169.jpg?v=1782222470"},{"product_id":"prime-prometics-concealer-pencil-for-mature-skin-almond-cream-medium-to-high-coverage-12h-waterproof","title":"PRIME PROMETICS Concealer Pencil for Mature Skin — Almond Cream, Medium-to-High Coverage, 12H Waterproof","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics Perfecting Concealer Pencil in Almond Cream is a creamy, self-setting concealer pencil made to hide dark circles, age spots and redness on mature skin without creasing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis concealer pencil is formulated for women with mature skin who want buildable, natural-looking coverage that feels light and nourishes the skin. It glides on smoothly, blends into a second-skin finish and resists smudging for up to 12 hours—so touch-ups are minimal and fine lines stay smooth. The formula includes skin-conditioning oils and butter to support hydration while providing medium-to-high coverage where foundation may fall short.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pencil avoid creasing and settling into lines?\u003c\/h3\u003e\n\u003cp\u003eThe texture is creamy but self-setting, so it spreads evenly then dries to a crease-resistant finish without the need for powder. Because it’s designed to approximate a second-skin feel, it minimizes product buildup in skin texture and fine lines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSelf-setting formula that reduces transfer and settling.\u003c\/li\u003e\n\u003cli\u003eLightweight, blendable texture that layers rather than cakes.\u003c\/li\u003e\n\u003cli\u003eMatte-natural finish that stays comfortable on mature skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it cover dark circles, age spots and redness effectively?\u003c\/h3\u003e\n\u003cp\u003eYes—the pencil provides buildable medium-to-high coverage so you can spot-correct or layer for more opacity without looking heavy. It brightens under-eye areas and evens discoloration while maintaining a natural appearance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConceals under-eye shadows and pigmentation with focused application.\u003c\/li\u003e\n\u003cli\u003eBlendable coverage that can be intensified in trouble spots.\u003c\/li\u003e\n\u003cli\u003eWorks in combination with foundation or alone for quick touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it gentle and hydrating for mature or dry skin?\u003c\/h3\u003e\n\u003cp\u003eThe formulation includes Apricot Kernel Oil, Sunflower Oil, Shea Butter and Jojoba Oil to help hydrate and soften skin while delivering coverage. These emollients support comfort during wear so the concealer doesn’t feel tight or accentuate dryness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMoisturizing botanical oils help reduce crepeiness.\u003c\/li\u003e\n\u003cli\u003eShea Butter adds slip for smooth blending over delicate areas.\u003c\/li\u003e\n\u003cli\u003eNon-drying finish that stays comfortable through the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does it last and how waterproof is it?\u003c\/h3\u003e\n\u003cp\u003eThe pencil is formulated to resist smudging and maintain coverage for up to 12 hours in normal wear conditions. It’s labeled waterproof and is designed to stay put from morning routines through evening plans with minimal transfer.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 12 hours of wear for reliable all-day coverage.\u003c\/li\u003e\n\u003cli\u003eWater-resistant performance for sweat and light moisture.\u003c\/li\u003e\n\u003cli\u003eSelf-setting finish reduces need for powder or frequent touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics Perfecting Concealer Pencil in Almond Cream is aimed at mature women seeking a reparative, high-performance concealer that balances coverage with skincare benefits. It suits anyone wanting targeted coverage for dark circles, discoloration, and redness without heavy makeup — especially those with drier or textured skin who need a non-creasing, moisturizing formula. Use it as a precise spot concealer, under-eye brightener, or quick corrector for on-the-go touch-ups.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer without powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The self-setting formula is designed to set on its own and stay crease-free without powder.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Almond Cream suitable for very dry mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains Apricot Kernel, Jojoba, Sunflower oils and Shea Butter to hydrate and smooth dry, mature skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427353059675,"sku":"B0GTHX7PG1","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-front-packaging-almond-cream.jpg?v=1782222721"},{"product_id":"prime-prometics-perfecting-concealer-pencil-for-mature-skin-latte-medium-to-high-buildable-coverage-12-hour-waterproof","title":"PRIME PROMETICS Perfecting Concealer Pencil for Mature Skin — Latte, Medium-to-High Buildable Coverage, 12‑Hour Waterproof","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics Perfecting Concealer Pencil in Latte is a creamy, self-setting concealer pencil that delivers medium-to-high, waterproof coverage designed to camouflage dark circles, age spots, and redness on mature skin without creasing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis slim pencil is formulated to glide over delicate skin, blend seamlessly, and set without the need for powder, giving a natural, second-skin finish. Enriched with nourishing oils and butters, it helps smooth texture while concealing discoloration for longwear performance up to 12 hours.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pencil avoid settling into fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances enough slip to blend easily with a self-setting film that prevents migration into creases. Rather than being overly dry or cakey, it stays creamy on application then dries to a lightweight, crease-resistant finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy texture designed for delicate skin so it doesn't tug.\u003c\/li\u003e\n  \u003cli\u003eSelf-setting finish removes the need for extra powdering.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage allows thin layers that don't cake.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it hide dark circles and age spots without heavy coverage?\u003c\/h3\u003e\n\u003cp\u003eYes — the concealer offers buildable medium-to-high coverage so you can target problem areas without masking natural skin. Use light layers for brightening under-eyes or add a second pass on age spots for fuller concealment while maintaining a skin-like appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-high, buildable payoff to customize coverage levels.\u003c\/li\u003e\n  \u003cli\u003ePrecision pencil tip makes spot-correction simple and neat.\u003c\/li\u003e\n  \u003cli\u003eBlends into foundation or wears alone for a natural look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the wear time and transfer resistance reliable for full days?\u003c\/h3\u003e\n\u003cp\u003eThe formula is formulated for long wear and is water-resistant, holding put through daily activities for up to 12 hours. It's designed to be smudge-proof and remain crease-free, so you get consistent coverage from morning routines through evening plans.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12-hour wear for extended reliability.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant and smudge-resistant for active days.\u003c\/li\u003e\n  \u003cli\u003eSelf-setting finish reduces touch-ups and reapplication.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are included for mature skin?\u003c\/h3\u003e\n\u003cp\u003ePrime Prometics blends skin-conditioning ingredients to support comfort and appearance while you wear it. Instead of stripping moisture, the concealer incorporates emollients that soothe and help smooth fine texture over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApricot Kernel Oil and Jojoba Oil for lightweight hydration.\u003c\/li\u003e\n  \u003cli\u003eShea Butter and Sunflower Oil to soften and smooth skin surface.\u003c\/li\u003e\n  \u003cli\u003eNon-drying, creamy base suited to delicate, mature skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics Perfecting Concealer Pencil is tailored for mature individuals who want targeted, dependable coverage for under-eye darkness, age spots, redness, and uneven tone without heavy makeup. It suits those who prefer a portable, precision pencil that blends easily, nourishes the skin, and stays crease-free through long days.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need powder after using this concealer pencil?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—its self-setting formula eliminates the need for powder while remaining crease-resistant and natural-looking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for sensitive or mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the creamy, nourishing formula with oils and shea butter is designed to be gentle and hydrating for mature skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427356795227,"sku":"B0GTR6QCPN","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-front-packaging-latte.jpg?v=1782222750"},{"product_id":"prime-prometics-concealer-pencil-for-mature-skin-vanilla-medium-to-high-coverage-12h-waterproof","title":"PRIME PROMETICS Concealer Pencil for Mature Skin - Vanilla, Medium-to-High Coverage, 12H Waterproof","description":"\u003cstrong\u003ePrime Prometics Perfecting Concealer Pencil is a creamy, self-setting concealer pencil that delivers buildable medium-to-high coverage for mature skin without creasing or settling into fine lines.\u003c\/strong\u003e\n\n\u003cp\u003eIf you want a concealer that hides dark circles, age spots, redness, and uneven tone while feeling lightweight on delicate skin, this pencil was formulated for mature complexions. It glides on smoothly, blends to a second-skin finish, and contains nourishing oils and butter to soften and hydrate. The self-setting formula promises up to 12 hours of waterproof, crease-resistant wear with no powder required.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer avoid looking cakey on mature skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is a creamy, slip-rich formula designed to apply without tugging or pulling. It blends seamlessly into texture and fine lines so coverage appears natural rather than piled on. Key emollients keep the product pliable and skin comfortable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky, glide-on pencil tip for precise application\u003c\/li\u003e\n  \u003cli\u003eApricot Kernel Oil and Jojoba Oil to soften and hydrate\u003c\/li\u003e\n  \u003cli\u003eShea Butter and Sunflower Oil to smooth texture without heaviness\u003c\/li\u003e\n  \u003cli\u003eSelf-setting finish that avoids powder buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cover dark circles, age spots, and redness effectively?\u003c\/h3\u003e\n\u003cp\u003eYes—this pencil provides buildable medium-to-high coverage targeted to areas where foundation can miss. You can layer the product to increase opacity without it looking mask-like, making it useful for under-eye brightening, spot concealment, and redness correction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage that adapts to the amount you need\u003c\/li\u003e\n  \u003cli\u003eSmall, precise pencil tip for spot correction and under-eye work\u003c\/li\u003e\n  \u003cli\u003eVanilla shade formulated to brighten without ashy cast\u003c\/li\u003e\n  \u003cli\u003eBlendable formula that plays well with foundation and powders if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the wear last and is it waterproof?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to self-set and remain crease-free for up to 12 hours, resisting smudging and minor moisture exposure. Its waterproof properties help the coverage stay put during a full day of activities, yet it remains comfortable and non-drying on mature skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSelf-setting texture means no mandatory powdering\u003c\/li\u003e\n  \u003cli\u003eWaterproof and smudge-resistant performance for long days\u003c\/li\u003e\n  \u003cli\u003eComfort-focused oils prevent tightness during wear\u003c\/li\u003e\n  \u003cli\u003eMaintains appearance from morning through evening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results on mature skin?\u003c\/h3\u003e\n\u003cp\u003eApply sparingly to targeted areas—under the eyes, over age spots, or on redness—and blend gently with a fingertip, sponge, or small brush. Because the pencil is buildable, start with a light layer and add product where more coverage is needed. For extra longevity on oily zones, a light dusting of powder is optional but not required.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the pencil tip for precise placement over imperfections\u003c\/li\u003e\n  \u003cli\u003ePat and blend with a damp sponge or clean finger for natural finish\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to avoid over-application\u003c\/li\u003e\n  \u003cli\u003eOptional light powder on oily areas only\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics Perfecting Concealer Pencil suits mature individuals seeking a fuss-free, flattering solution for common complexion concerns—dark circles, discoloration, and redness—without heavy makeup feel. It’s ideal for those who prefer a targeted pencil format, value long-lasting waterproof wear, and want nourishing ingredients that help skin look smoother and more hydrated while providing dependable coverage.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer safe for mature, dry under-eye skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula includes hydrating oils and shea butter to reduce tugging and keep the under-eye area comfortable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to set it with powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No powder is required—the concealer self-sets for up to 12 hours, though a light powder can be used on oily zones if desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427356860763,"sku":"B0GTQRTL8W","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-front-packaging-vanilla.jpg?v=1782222749"},{"product_id":"prime-prometics-primeeyes-hydrate-under-eye-cream-for-mature-skin-peptide-rich-hydrating-eye-treatment","title":"PRIME PROMETICS PrimeEyes Hydrate Under Eye Cream for Mature Skin — Peptide-Rich Hydrating Eye Treatment","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeEyes Hydrate Under Eye Cream is a lightweight, peptide-rich eye treatment that hydrates, firms and smooths the delicate under-eye area for mature women.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePrimeEyes Hydrate combines five targeted peptides with hyaluronic acid, squalane and jojoba oil to deliver immediate moisture and ongoing support for mature skin around the eyes. The formula absorbs quickly without leaving a greasy film, making it easy to layer under makeup or sunscreen. Designed specifically for concerns common in later-decade skin, it addresses dryness, puffiness, fine lines and the appearance of dark circles with a focus on texture, comfort and a natural-looking boost.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eye cream improve under-eye hydration quickly?\u003c\/h3\u003e\n\u003cp\u003eThe blend of hyaluronic acid and emollients gives an immediate surge of moisture that plumps the surface skin for a softer look. Lightweight squalane and jojoba help lock in hydration without heaviness, so the area feels supple rather than oily. Absorption is fast, which helps makeup sit smoothly on top.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid attracts and holds moisture for instant plumping.\u003c\/li\u003e\n  \u003cli\u003eSqualane and jojoba provide long-lasting, non-greasy barrier support.\u003c\/li\u003e\n  \u003cli\u003eFast absorption prevents shine and layers well with concealer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits do the five peptides deliver for mature under eyes?\u003c\/h3\u003e\n\u003cp\u003eThe peptide complex in PrimeEyes Hydrate is selected to support skin elasticity and surface texture. Peptides act as signaling ingredients that help the skin appear firmer and more resilient over time when used consistently. This can reduce the visual depth of fine lines and contribute to an overall smoother under-eye contour.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-peptide blend targets firmness and skin resilience.\u003c\/li\u003e\n  \u003cli\u003eRegular use helps improve texture around crow’s feet and fine lines.\u003c\/li\u003e\n  \u003cli\u003eWorks synergistically with hydrators to enhance plumping effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cream help with puffiness and dark circles?\u003c\/h3\u003e\n\u003cp\u003ePrimeEyes Hydrate is formulated to reduce the look of puffiness by delivering controlled hydration and supporting skin structure, which can minimize the appearance of under-eye bags. For dark circles, the formula focuses on brightening the surface and improving skin quality rather than making medical claims; improved texture and light reflection often make darkness less noticeable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration and structure support reduce the look of under-eye bags.\u003c\/li\u003e\n  \u003cli\u003eSmoother skin surface helps reflect light and lessen shadowing.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish suits morning routines and makeup application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use PrimeEyes Hydrate in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small pea-sized amount morning and evening to the orbital bone using light pats with your ring finger. The cream is intended to absorb quickly—no rubbing needed—so it won’t interfere with other serums or makeup. Consistent use is recommended to see cumulative improvements in texture and firmness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePat gently; avoid pulling the delicate skin.\u003c\/li\u003e\n  \u003cli\u003eUse under moisturizer and sunscreen in the morning, under night cream in the evening.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering under concealer for a smooth finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeEyes Hydrate is formulated with mature women in mind—those seeking a non-greasy, peptide-forward eye cream that provides immediate hydration and supports longer-term improvements in firmness and texture. It’s appropriate for anyone looking to smooth fine lines, reduce the visual impact of puffiness and create a better base for makeup without heavy residue. If you prefer quick-absorbing formulas and daily, low-maintenance eye care that pairs well with concealer, Prime Prometics PrimeEyes Hydrate is designed for you.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNon-greasy, fast-absorbing texture for daily use.\u003c\/li\u003e\n  \u003cli\u003eFive peptides plus hyaluronic acid, squalane and jojoba oil.\u003c\/li\u003e\n  \u003cli\u003eTargets dryness, puffiness, fine lines and visible dark circles.\u003c\/li\u003e\n  \u003cli\u003eIntended to smooth skin and improve makeup application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use PrimeEyes Hydrate under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The fast-absorbing, non-greasy formula layers well under concealer and sunscreen without pilling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the eye cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a small amount twice daily—morning and night—patting gently into the under-eye area for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53428741112155,"sku":"B0CZJ8N83D","price":74.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeeyes-front-packaging_2b54e889-61a9-42ec-a9f5-b04eb79fc2d7.jpg?v=1782229291"},{"product_id":"prime-prometics-primehair-lush-n-thick-shampoo-for-mature-women-biotin-enriched-sulfate-and-paraben-free-volumizing-formula","title":"PRIME PROMETICS PrimeHair Lush N' Thick Shampoo for Mature Women — Biotin-Enriched, Sulfate- and Paraben-Free Volumizing Formula","description":"\u003cp\u003e\u003cstrong\u003ePrimeHair Lush N' Thick is a biotin-enriched, sulfate- and paraben-free shampoo formulated to gently cleanse while boosting volume and hydration for mature or thinning hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for women noticing hair thinning, texture changes with gray hair, or extra fragility from chemical or heat treatments, this lightweight formula uses biotin plus plant extracts to support fuller-looking strands. It foams easily, rinses clean, and aims to strengthen roots and plump shafts without leaving hair dry or frizzy. Free from sulfates and parabens, the product focuses on everyday manageability and visible body rather than temporary styling tricks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help hair look thicker?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines biotin with botanical extracts to support thicker-looking hair by improving strand hydration and apparent volume. Ingredients are selected to penetrate and plump hair fibers while helping to fortify roots for a fuller appearance over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin to support follicle vitality and fuller-looking strands.\u003c\/li\u003e\n  \u003cli\u003ePine cone and hop extracts that work as antioxidant-rich botanicals.\u003c\/li\u003e\n  \u003cli\u003eJaponica extract to condition and smooth the cuticle, creating visible body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on gray, dyed, or heat-damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated to be gentle on color-treated, heat-stressed, and gray hair textures. Niacin and pine cone extract help improve the texture of silver strands while hydrating agents restore softness to processed hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacin (vitamin B3) to help improve texture and manageability of gray hair.\u003c\/li\u003e\n  \u003cli\u003eHydrating components that reduce dryness common after coloring or heat styling.\u003c\/li\u003e\n  \u003cli\u003eLight lather that cleanses without stripping color or moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive scalps or everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is hypoallergenic and formulated without sulfates and parabens, making it a gentler daily cleansing option for many users. Its lightweight cleansing action removes buildup while minimizing irritation for those with sensitive scalps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants for milder cleansing.\u003c\/li\u003e\n  \u003cli\u003eParaben-free preservation to reduce exposure to certain preservatives.\u003c\/li\u003e\n  \u003cli\u003eNon-heavy texture that rinses clean, supporting frequent washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use PrimeHair Lush N' Thick for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, massage into the scalp to create a light lather, then rinse and follow with your favorite conditioner. For persistent thinning or texture concerns, pair with complementary treatments and consistent gentle styling to maximize visible volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, focus massage on the scalp, rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner for added hydration and detangling.\u003c\/li\u003e\n  \u003cli\u003eUse regularly—consistent routine helps maintain hair body and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeHair Lush N' Thick is aimed at mature women and anyone experiencing lighter, fragile, or chemically treated hair who want a milder, volumizing wash. It suits people seeking sulfate- and paraben-free options that emphasize hydration, texture improvement for gray hair, and fuller-looking locks without heavy silicones or overpowering fragrances. If you want a daily shampoo that cleanses, adds visible body, and supports healthier-feeling strands, this formula is a practical choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Lauroyl Sarcosinate, Lauramidopropyl Betaine, Decyl Glucoside, Sodium C14-16 Olefin Sulfonate, Cocamide Mea, Glycol Distearate, Sodium Chloride, Triethanolamine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Dmdm Hydantoin, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Collagen, Glycerin, Humulus Lupulus (Hops) Extract, Salvia Japonica Extract, Origanum Vulgare Extract, Parfum, Cedrus Deodara Wood Oil, Pinus Sylvestris Cone Extract, Niacin, Caffeine, Palmitamidopropyltrimonium Chloride, Polyquaternium-10, Stearamidopropyl Dimethylamine, Glycol Stearate, Zinc Pyrithione, Zinc Chloride, Citric Acid, Bis-Aminopropyl Dimethicone, Polyquaternium-7, Dimethiconol, Biotin, Alcohol, Trideceth-12, C11-15 Pareth-9, Sodium Polynaphthalenesulfonate, Cocamidopropyl Betaine,Methylpropanediol, Acetic Acid, Cellulose Gum, Glycine, Alanine, 1,2-Hexanediol, Proline, Isoleucine, Ethylhexylglycerin, Magnesium Nitrate, Kousou Ekisu, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Aspartic Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeHair Lush N' Thick safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to cleanse gently without stripping most color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s suitable for everyday use; its lightweight, hypoallergenic formula supports regular washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53428817494363,"sku":"B0D49P4F99","price":47.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-front-packaging.jpg?v=1782229788"},{"product_id":"prime-prometics-primehair-luster-conditioner-for-mature-women-biotin-enriched-sulfate-free-repair","title":"PRIME PROMETICS PrimeHair Luster Conditioner for Mature Women — Biotin-Enriched, Sulfate-Free Repair","description":"\u003cp\u003e\u003cstrong\u003ePrimeHair Luster Conditioner is a biotin-enriched, sulfate- and paraben-free conditioner designed to strengthen, smooth, and add visible volume to mature, thinning, or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your hair has become finer, drier, or more prone to breakage with age, this formula blends biotin, japonica seed oil, hop extract and squalane to target elasticity, manageability and shine without weighing roots down. The conditioner aims to detangle, repair cuticle damage and support a healthier hair cycle while keeping a lightweight finish suitable for oily scalps as well as dry ends.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice softer, stronger hair?\u003c\/h3\u003e\n\n\u003cp\u003eMost users report smoother feel and easier comb-through after the first wash, with progressive improvements in strength and volume appearing over 2–3 weeks of regular use. Results depend on starting hair condition and consistency of application.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eImmediate: reduced friction, easier detangling after one wash\u003c\/li\u003e\n  \u003cli\u003e2–3 weeks: improved strand elasticity and fuller-looking hair\u003c\/li\u003e\n  \u003cli\u003eLonger term: ongoing use supports reduced breakage and healthier texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help with thinning and fragile hair?\u003c\/h3\u003e\n\n\u003cp\u003ePrimeHair Luster combines biotin and hop plant extract to support hair resilience, while japonica seed oil and squalane help reinforce shafts and reduce split ends. Nanoparticles of olive fruit oil and algae extract (Kousou Ekisu) smooth the cuticle for added shine and protection.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBiotin: supports stronger hair structure\u003c\/li\u003e\n  \u003cli\u003eHop extract: helps improve scalp and follicle environment\u003c\/li\u003e\n  \u003cli\u003eSqualane \u0026amp; shea butter: boost elasticity and softness\u003c\/li\u003e\n  \u003cli\u003eOlive oil nanoparticles \u0026amp; algae extract: smooth cuticle and guard against damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner weigh my hair down or leave an oily finish?\u003c\/h3\u003e\n\n\u003cp\u003eNo—this formula is crafted to deliver hydration and repair without heavy residues. Lightweight emollients and targeted delivery of oils into the cuticle provide non-greasy softness, making it suitable for fine or oily roots while nourishing dry mid-lengths and ends.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free base for gentler cleansing pairings\u003c\/li\u003e\n  \u003cli\u003eNanoparticle delivery prevents surface buildup\u003c\/li\u003e\n  \u003cli\u003eShea butter and squalane conditioned for non-oily feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use PrimeHair Luster for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply after shampooing to towel-dried hair, concentrating on mid-lengths and ends; leave on for 1–3 minutes before rinsing. For thinning or textured hair, use consistently with a gentle shampoo and avoid heavy styling products that can weigh hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse with gentle, sulfate-free shampoo for optimal pairing\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–3 minutes to allow active ingredients to penetrate\u003c\/li\u003e\n  \u003cli\u003eFor best results, use 2–3 times weekly and monitor progress over weeks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PrimeHair Luster is formulated for mature women seeking to revive thinning, dry, color-treated or silver hair without an oily finish. It's appropriate for fine or coarse textures, those looking to reduce breakage and frizz, and anyone who prefers sulfate- and paraben-free hair care that combines hydration, smoothing and volume support.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Isononyl Isononanoate, Butyrospermum Parkii (Shea) Butter Extract, Squalane, Behentrimonium Chloride, Isopropyl Alcohol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Collagen, Humulus Lupulus (Hops) Extract, Salvia Japonica Extract, Origanum Vulgare Extract, Camellia Sinensis Flower Extract, Cedrus Deodara Wood Oil, Pinus Sylvestris Cone Extract, Olea Europaea (Olive) Fruit Oil, Steartrimonium Chloride, Propylene Glycol, Parfum, Niacin, Caffeine, Biotin, Alcohol, Caprylhydroxamic Acid, Ethylhexylglycerin, Phenoxyethanol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeHair Luster safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free formula helps protect dyed hair while adding moisture and smoothing the cuticle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner for thinning hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly with a gentle shampoo; consistent use over 2–3 weeks shows noticeable improvements.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53428817625435,"sku":"B0D49PMCQS","price":47.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primehair-luster-front-packaging.jpg?v=1782229784"},{"product_id":"prime-prometics-color-changing-foundation-for-mature-skin-white-to-beige-buildable-light-to-medium-coverage-12h-dewy-finish","title":"PRIME PROMETICS Color Changing Foundation for Mature Skin — White-to-Beige, Buildable Light-to-Medium Coverage, 12H Dewy Finish","description":"\u003cstrong\u003ePrime Prometics Color Changing Foundation is a self-adjusting, buildable foundation that shifts to match fair-to-medium complexions while delivering a natural dewy finish without settling into fine lines.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned specifically for mature and sensitive skin types, this innovative foundation starts as a white-tinted formula that transforms on contact with skin to create a customized beige tone. The lightweight texture provides light-to-medium coverage that can be layered without caking, while a botanical hydration complex helps soothe and support delicate skin. The finish is natural and luminous rather than matte, so skin looks hydrated and even from morning until evening.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the shade-changing technology actually adapt to my skin?\u003c\/h3\u003e\n\u003cp\u003eThe self-adjusting pigments in the formula react to warmth and pH on the skin to gradually shift from a white base to a beige tone that blends with fair to medium complexions. This process creates a neutralized, natural-looking color match without the need to pick from multiple shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhite-to-beige pigments transform during blending\u003c\/li\u003e\n  \u003cli\u003eWorks best on fair to medium skin tones\u003c\/li\u003e\n  \u003cli\u003eNeutralizes redness and mild discoloration\u003c\/li\u003e\n  \u003cli\u003eReduces the risk of visible mismatched edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it emphasize fine lines or settle into dry patches?\u003c\/h3\u003e\n\u003cp\u003eNo—this formula was created to minimize texture emphasis. A lightweight, buildable base avoids heavy layering and the included emollients help the product glide smoothly, preventing creasing or patchy buildup throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable light-to-medium coverage avoids cakiness\u003c\/li\u003e\n  \u003cli\u003eSqualane and jojoba oil add slip and hydration\u003c\/li\u003e\n  \u003cli\u003eFormulation resists pilling and settling into lines\u003c\/li\u003e\n  \u003cli\u003eLeaves skin with a fresh, dewy look rather than matte flatness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the coverage last, and will it stay comfortable all day?\u003c\/h3\u003e\n\u003cp\u003eThe foundation provides long wear—engineered for over 12 hours of even-looking coverage—while maintaining a comfortable, breathable feel. It’s formulated to stay put through regular daily activities without clinging to rough areas or sliding off oily zones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e12+ hour wear without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eBreathable finish keeps skin comfortable\u003c\/li\u003e\n  \u003cli\u003eResistant to pilling from creams or sunscreens\u003c\/li\u003e\n  \u003cli\u003eIdeal for full-day use and touch-up minimalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-care ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eThe foundation contains a targeted botanical hydration complex: niacinamide, bisabolol, jojoba oil and squalane. These actives gently support mature, reactive skin by brightening, calming, and replenishing moisture without irritating sensitive areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide brightens and improves tone appearance\u003c\/li\u003e\n  \u003cli\u003eBisabolol soothes redness and irritation-prone skin\u003c\/li\u003e\n  \u003cli\u003eJojoba oil provides lightweight conditioning and slip\u003c\/li\u003e\n  \u003cli\u003eSqualane locks in hydration for a supple finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics Color Changing Foundation is best suited to mature individuals with fair to medium skin tones who want a single, easy-to-use shade that adapts as they blend. It appeals to those who prefer a natural, dewy appearance and seek lightweight, buildable coverage that won’t emphasize texture or require complex color matching. Hypoallergenic and dermatologist-reviewed, it’s also appropriate for people with sensitive or irritation-prone skin seeking skin-friendly cosmetic coverage.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this foundation match my skin without multiple shades?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The white-to-beige pigments adjust on contact to suit fair-to-medium tones, creating a tailored match during blending.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive or mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated with niacinamide, bisabolol, jojoba oil, and squalane, it’s hypoallergenic and dermatologist-reviewed for irritation-prone mature skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53429589934427,"sku":"B0G1T61T7X","price":56.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-front-packaging_3baf2c88-815d-4617-b64a-7c0e946ee1f6.jpg?v=1782238713"},{"product_id":"prime-prometics-primeskin-cc-cream-for-mature-skin-fair-lightweight-liquid-to-powder-soft-matte-hydration","title":"PRIME PROMETICS PrimeSkin CC+ Cream for Mature Skin — Fair, Lightweight Liquid-to-Powder Soft-Matte Hydration","description":"\u003cstrong\u003ePrime Prometics PrimeSkin CC+ Cream is a lightweight liquid-to-powder foundation made for mature skin that blurs pores, conceals age spots, and provides a soft-matte, crease-resistant finish.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned with the needs of mature, sensitive skin in mind, this CC+ Cream delivers natural-looking coverage that feels breathable and comfortable. The formula adapts to your tone, smooths texture, and includes nourishing ingredients like Bioferment Serum, Avocado Oil, and Rosemary Extract to hydrate and support skin elasticity. Lightweight and easy to blend, it aims to even complexion without settling into fine lines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeSkin CC+ Cream behave on mature, textured skin?\u003c\/h3\u003e\n\u003cp\u003eThe product applies like a liquid and sets to a soft powder, creating a refined, second-skin effect that minimizes the look of pores and surface irregularities. Its weightless texture prevents heavy buildup and reduces the chance of emphasizing fine lines or creases through the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-powder finish for a natural, matte look\u003c\/li\u003e\n  \u003cli\u003eFormulated to resist creasing and settling into lines\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage that won’t feel cakey\u003c\/li\u003e\n  \u003cli\u003eSoft-focus pigments blur pores and minor imperfections\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this CC+ Cream provide enough coverage for age spots and redness?\u003c\/h3\u003e\n\u003cp\u003eYes—PrimeSkin delivers adaptive, buildable coverage that evens tone while appearing skin-like rather than mask-like. It reduces visible redness and camouflages age spots with light-to-medium opacity that you can layer where you need it most.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive adaptive shades to match fair complexions\u003c\/li\u003e\n  \u003cli\u003eSheer application that can be layered for targeted coverage\u003c\/li\u003e\n  \u003cli\u003eBreathable pigments that maintain a natural finish\u003c\/li\u003e\n  \u003cli\u003eStreak-proof texture for consistent, even application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply PrimeSkin CC+ Cream for best results?\u003c\/h3\u003e\n\u003cp\u003eThis formula blends smoothly with fingertips, a brush, or a sponge; warming the product slightly with your fingers helps it meld into skin for a seamless finish. Use light layers, start in the center of the face, and build outward for balanced coverage without emphasizing texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to the center of the face and blend outward\u003c\/li\u003e\n  \u003cli\u003eUse fingers for quick melting finish or a soft brush for precise coverage\u003c\/li\u003e\n  \u003cli\u003eLayer thinly on age spots and areas of redness rather than applying heavily all over\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of powder if you prefer extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits does the formula offer beyond coverage?\u003c\/h3\u003e\n\u003cp\u003eBeyond immediate color correction, the CC+ Cream contains skin-supporting ingredients chosen for mature complexions. These components hydrate, soothe, and help maintain skin resilience so the makeup feels comfortable and nourishing during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBioferment Serum helps condition and soothe skin\u003c\/li\u003e\n  \u003cli\u003eAvocado Oil provides lightweight hydration without greasiness\u003c\/li\u003e\n  \u003cli\u003eRosemary Extract offers antioxidant support and a calming effect\u003c\/li\u003e\n  \u003cli\u003eNon-irritating formula suited for sensitive skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeSkin CC+ Cream is intended for mature women seeking a breathable, natural-looking foundation that minimizes pores and age spots without settling into fine lines. It suits sensitive skin types that need gentle, hydrating ingredients and a soft-matte finish suitable for daily wear or special occasions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin CC+ Cream suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed for sensitive mature skin and includes soothing ingredients like Bioferment Serum and Rosemary Extract.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this foundation settle into fine lines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Its liquid-to-powder, lightweight texture is formulated to minimize creasing and avoid emphasizing fine lines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53429717926235,"sku":"B0FDL6NW21","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeskin-cc-cream-front-packaging.jpg?v=1782241743"},{"product_id":"prime-prometics-primeskin-cc-cream-liquid-to-powder-foundation-tan-soft-matte-hydrating-for-mature-skin","title":"PRIME PROMETICS PrimeSkin CC+ Cream liquid-to-powder foundation — Tan, soft-matte \u0026 hydrating for mature skin","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeSkin CC+ Cream is a lightweight liquid-to-powder foundation created for mature skin that blurs pores, covers age spots, and delivers a soft-matte, second-skin finish without settling into fine lines.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePrimeSkin CC+ Cream combines easy-build coverage with hydrating botanicals to even tone and refine texture while maintaining a natural appearance. The formula melts on application, sets to a crease-resistant powder finish, and includes nourishing ingredients like Bioferment Serum, avocado oil, and rosemary extract to support skin comfort and elasticity. Available in five adaptive shades, this option is tailored to mature and sensitive complexions that need breathable coverage that won’t emphasize lines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeSkin CC+ Cream behave on mature, textured skin?\u003c\/h3\u003e\n\u003cp\u003eThe CC+ cream is formulated to glide on like a lightweight liquid and then set to a soft, weightless powder, which helps minimize the look of enlarged pores and uneven texture without caking. Because it’s buildable and breathable, it layers subtly over fine lines instead of settling into them.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-powder finish that reduces texture appearance\u003c\/li\u003e\n  \u003cli\u003eLight, buildable coverage to avoid heavy cakiness\u003c\/li\u003e\n  \u003cli\u003eNon-settling formula for crease resistance throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cover age spots and redness without looking heavy?\u003c\/h3\u003e\n\u003cp\u003eYes—PrimeSkin offers adaptive, natural coverage that evens tone and mutes visible discoloration while remaining sheer enough for a second-skin effect. You can pat on extra product where needed for spot coverage without creating an obvious mask.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable pigments to conceal age spots and redness\u003c\/li\u003e\n  \u003cli\u003eBreathable finish maintains a skin-like appearance\u003c\/li\u003e\n  \u003cli\u003ePairs well with targeted concealers if extra coverage is desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do you apply it for the best crease-free, soft-matte result?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to clean, moisturized skin using fingertips, a dense brush, or a sponge and blend outward. The formula melts into the skin, then sets; avoid over-rubbing to preserve the liquid-to-powder transition and keep finish even.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips or a brush for smooth, streak-free blending\u003c\/li\u003e\n  \u003cli\u003eBuild coverage by layering thin amounts rather than one heavy coat\u003c\/li\u003e\n  \u003cli\u003eAllow a moment to set for a lasting soft-matte effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits come from the ingredients in the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond coverage, the cream is enriched with Bioferment Serum, avocado oil, and rosemary extract to hydrate, soothe, and support elasticity. These botanical actives help maintain skin comfort and a smoother appearance while makeup is worn.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBioferment Serum for skin-soothing and resilience support\u003c\/li\u003e\n  \u003cli\u003eAvocado oil for lightweight hydration and conditioning\u003c\/li\u003e\n  \u003cli\u003eRosemary extract for antioxidant support and calming properties\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeSkin CC+ Cream is aimed at mature women who want breathable, adaptable coverage that minimizes the look of pores, age spots, and uneven tone without emphasizing fine lines. It’s a good fit for those with sensitive to normal skin seeking a soft-matte, natural finish that incorporates gentle nourishing ingredients. If you need a crease-resistant foundation that feels light, blends easily, and can be layered for extra coverage where required, this product suits daily wear and occasion looks alike.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin CC+ suitable for sensitive mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for mature and sensitive skin with soothing botanicals and a lightweight, non-irritating texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build coverage without caking or creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply thin layers and blend; the liquid-to-powder formula builds coverage while resisting creasing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53429717991771,"sku":"B0FDL48G7X","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeskin-cc-cream-front-packaging-tan.jpg?v=1782241753"},{"product_id":"prime-prometics-primeskin-cc-cream-for-mature-skin-light-shade-liquid-to-powder-soft-matte-hydrating","title":"PRIME PROMETICS PrimeSkin CC+ Cream for Mature Skin — Light shade, liquid-to-powder, soft-matte \u0026 hydrating","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeSkin CC+ Cream is a lightweight liquid-to-powder foundation created for mature skin that blurs pores, conceals age spots, and leaves a soft-matte, crease-resistant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis CC+ Cream is formulated to give mature skin a natural, second-skin look while providing breathable, buildable coverage. The texture applies like a creamy liquid and subtly mattifies to a powder finish so it won’t settle into fine lines. Enriched with Bioferment Serum, avocado oil, and rosemary extract, the formula aims to hydrate and soothe sensitive skin as it evens tone and reduces the appearance of redness and imperfections.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeSkin CC+ Cream perform on textured or fine-lined skin?\u003c\/h3\u003e\n\u003cp\u003eThe liquid-to-powder consistency is designed to minimize texture by blurring pores and settling in as a soft matte layer. Because it’s lightweight and buildable, it smooths the surface without caking or emphasizing fine lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlides on smoothly and sets to a non-greasy powder feel.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you target age spots without heavy layering.\u003c\/li\u003e\n  \u003cli\u003eDoesn’t crease or flake over daytime wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade range work for sensitive, mature skin?\u003c\/h3\u003e\n\u003cp\u003ePrimeSkin comes in five adaptive shades that are formulated to blend with a variety of skin tones. The gentle ingredients—like avocado oil and rosemary extract—help soothe sensitive skin while the breathable formula avoids clogging pores.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFive flexible shades intended to match multiple undertones.\u003c\/li\u003e\n  \u003cli\u003eNon-irritating, fragrance-minimal formulation for sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eLightweight pigments avoid heavy masking for a natural look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply and maintain throughout the day?\u003c\/h3\u003e\n\u003cp\u003eApplication is simple: fingers, brush, or sponge all work and the texture blends streak-free. Once set, the cream maintains a soft-matte appearance and resists creasing, so touch-ups are minimal during normal daily activity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMelts into skin quickly for fast morning routines.\u003c\/li\u003e\n  \u003cli\u003eStreak-proof finish with seamless blending by hand or tool.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting wear that stays fresh without heavy retouching.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits does the formula add beyond coverage?\u003c\/h3\u003e\n\u003cp\u003ePrimeSkin CC+ Cream combines cosmetic coverage with skincare-focused ingredients to help the complexion look healthier over time. While it’s not a treatment product, the inclusion of Bioferment Serum and nourishing oils supports hydration and skin comfort during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBioferment Serum contributes to a smoother skin appearance.\u003c\/li\u003e\n  \u003cli\u003eAvocado oil hydrates without leaving a greasy residue.\u003c\/li\u003e\n  \u003cli\u003eRosemary extract helps soothe and maintain skin balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeSkin CC+ Cream (Light) is made for mature, sensitive skin types seeking a lightweight, second-skin foundation that evens tone, hides age spots, and reduces the appearance of pores without settling into lines. It’s ideal for anyone wanting breathable, buildable coverage with a soft-matte finish, especially those who prefer quick application and low-maintenance wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin CC+ Cream suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is gentle, fragrance-minimal, and includes soothing ingredients like avocado oil and rosemary extract.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the liquid-to-powder finish last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It sets to a soft-matte finish that typically stays crease-free and fresh through normal daytime wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53429721006427,"sku":"B0FDL6P6NJ","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeskin-cc-cream-front-shot.jpg?v=1782241787"},{"product_id":"prime-prometics-primeskin-cc-cream-for-mature-skin-medium-lightweight-liquid-to-powder-soft-matte-hydration","title":"PRIME PROMETICS PrimeSkin CC+ Cream for Mature Skin (Medium) — Lightweight Liquid-to-Powder, Soft-Matte Hydration","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeSkin CC+ Cream is a lightweight liquid-to-powder foundation tailored for mature skin that blurs pores, covers age spots, and delivers a soft-matte, second-skin finish without settling into fine lines.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePrime Prometics designed PrimeSkin CC+ Cream to meet the needs of mature, sensitive complexions. The formula feels like a hydrating cream on application, then sets to a breathable, crease-resistant finish that minimizes texture and evens skin tone. Infused with a trio of skin-supporting ingredients—Bioferment Serum, Avocado Oil, and Rosemary Extract—this CC+ cream balances cosmetic coverage with nourishing components to help skin appear smoother and more unified throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this CC+ cream avoid settling into fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight liquid-to-powder technology allows the product to glide on smoothly and set without adding weight that highlights creases. Its thin, adaptive texture fills and blurs pores and lines rather than building up in them, so the finish looks natural and soft-matte.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-powder formula that minimizes product buildup\u003c\/li\u003e\n  \u003cli\u003eWeightless coverage that flexes with facial movement\u003c\/li\u003e\n  \u003cli\u003eBlurring pigments that diffuse the appearance of lines and pores\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cover age spots and redness without looking heavy?\u003c\/h3\u003e\n\u003cp\u003eYes—the medium shade provides buildable, breathable coverage that evens discoloration without a cakey look. You can layer lightly for a daytime natural look or build coverage where needed for more visible spots while maintaining a skin-like finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable tint for targeted coverage\u003c\/li\u003e\n  \u003cli\u003eAdaptive pigments that blend with your natural tone\u003c\/li\u003e\n  \u003cli\u003eStreak-proof texture for even application with fingers or brush\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits come from the formula’s key ingredients?\u003c\/h3\u003e\n\u003cp\u003ePrimeSkin CC+ pairs cosmetic correction with ingredients chosen to soothe and hydrate mature skin. Bioferment Serum supports a smoother surface feel, Avocado Oil helps replenish moisture, and Rosemary Extract offers antioxidant support that enhances skin comfort during wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBioferment Serum: promotes a soft, even texture\u003c\/li\u003e\n  \u003cli\u003eAvocado Oil: provides lightweight hydration and nourishment\u003c\/li\u003e\n  \u003cli\u003eRosemary Extract: soothes and supports skin’s appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply and how long does it last?\u003c\/h3\u003e\n\u003cp\u003eApplication is simple: the formula blends easily with fingertips, sponge, or brush and resists streaking for a uniform finish. Once set, the liquid-to-powder texture stays put for extended wear without frequent touch-ups, maintaining a fresh, natural look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlides on smoothly for fast morning routines\u003c\/li\u003e\n  \u003cli\u003eSets to a soft-matte finish that resists creasing\u003c\/li\u003e\n  \u003cli\u003eWorks with multiple tools—brush, sponge, or fingers—for versatile application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Prime Prometics PrimeSkin CC+ Cream (Medium) is formulated for mature women seeking a lightweight, flattering foundation that corrects age spots and redness while maintaining a natural, second-skin appearance. It’s a good match for those with sensitive or dry-to-combination skin who want nourishing ingredients paired with buildable, crease-resistant coverage for everyday wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin CC+ suitable for sensitive mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is lightweight, hydrating, and includes soothing ingredients designed for sensitive, mature complexions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build coverage without it looking cakey?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The liquid-to-powder texture is buildable and breathable, allowing targeted coverage without a heavy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53429721071963,"sku":"B0FDL7448W","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeskin-cc_-front-packaging.jpg?v=1782241788"},{"product_id":"prime-prometics-primelash-eyelash-growth-serum-for-women-50-nightly-one-swipe-hypoallergenic-for-sensitive-eyes","title":"PRIME PROMETICS PrimeLash eyelash growth serum for women 50+ — nightly one-swipe, hypoallergenic for sensitive eyes","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLash Growth Serum is a nightly one-swipe eyelash serum formulated to help older women build visibly fuller, stronger, and lifted lashes with vitamin-enriched, sensitive-eye friendly ingredients.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePrimeLash by PRIME PROMETICS is designed specifically for mature eyes: a gentle, pH-balanced formula that combines vitamins A, C, and E with targeted actives to hydrate, fortify, and support lash resilience. Apply once at night along the lash line for a quick, low-mess routine. The serum emphasizes ease of use and tolerance for sensitive skin while aiming to restore the look of suppleness and lift to thinning lashes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does PrimeLash fit into an evening routine?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash is intended as a last-step treatment before bed, applied in one thin stroke along the upper lash line. It absorbs quickly so it won’t interfere with night creams or sleepwear and is formulated to be non-irritating for the area around the eyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a single swipe nightly to clean, dry skin.\u003c\/li\u003e\n  \u003cli\u003eAllow serum to dry before any other products touch the eye area.\u003c\/li\u003e\n  \u003cli\u003eOne swipe per eye minimizes waste and ensures even coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can users expect and when?\u003c\/h3\u003e\n\u003cp\u003eUsers typically look for improved lash thickness, a stronger feel, and better lift over time. Results depend on individual lash cycle and consistency, with gradual improvement noted after several weeks of nightly use rather than immediate transformation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeable improvement often appears with regular use over weeks.\u003c\/li\u003e\n  \u003cli\u003eThickness and lifted appearance develop progressively.\u003c\/li\u003e\n  \u003cli\u003eContinued nightly application helps maintain benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs PrimeLash safe for sensitive eyes and mature skin?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash is formulated to be hypoallergenic and pH-balanced, and it uses organic-derived ingredients alongside vitamin actives. The product targets sensitivity by avoiding harsh irritants, but patch testing is recommended for anyone with a history of eye reactions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic and pH-balanced formulation.\u003c\/li\u003e\n  \u003cli\u003eEnriched with vitamins A, C, and E to support lash condition.\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive eyes, though individual patch testing is advised.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product help with thinning or droopy lashes?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash is designed to restore a lifted, supple look by strengthening lash fibers and improving moisture to reduce brittleness. The combination of nourishing vitamins and targeted actives helps lashes hold shape and appear fuller throughout the day after nightly treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamins help hydrate and support lash structure.\u003c\/li\u003e\n  \u003cli\u003eActives aim to improve lash resiliency and lift retention.\u003c\/li\u003e\n  \u003cli\u003eRegular use helps reduce the visual effects of thinning or droop.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeLash Growth Serum is crafted for women over 50 seeking a simple, low-effort nightly treatment to improve the appearance of mature lashes. It suits those who prefer a gentle, vitamin-infused formula designed for sensitive eyes and who want to restore lash fullness and lift without complicated routines. If you wear eyelash extensions, have ongoing eye conditions, or are using prescription eye treatments, consult a specialist before use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply PrimeLash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply one thin swipe nightly to clean, dry upper lash line for best results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeLash suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's hypoallergenic and pH-balanced, but patch test if you have known sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53429996814683,"sku":"B0BH7X8X2F","price":53.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelash-front-packaging_dd6280d9-335d-4208-bd04-19a8630aad7e.jpg?v=1782244191"},{"product_id":"prime-prometics-primeskin-cc-cream-liquid-to-powder-foundation-golden-medium-soft-matte-hydrating-coverage","title":"PRIME PROMETICS PrimeSkin CC+ Cream Liquid-to-Powder Foundation — Golden Medium, Soft-Matte Hydrating Coverage","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeSkin CC+ Cream is a lightweight liquid-to-powder foundation that blurs pores, conceals age spots, and delivers a soft-matte, crease-free finish tailored for mature and sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePrimeSkin CC+ Cream from PRIME PROMETICS combines cosmetic coverage with skin-supporting ingredients to create a breathable, natural-looking base. Formulated to adapt to skin tone while remaining non-greasy, it minimizes the appearance of pores and discoloration without settling into fine lines. The texture melts on application and sets to a comfortable soft-matte finish, making it practical for daily wear or for occasions when you want a polished look that still feels lightweight.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this blend into mature skin without emphasizing fine lines?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is engineered to go on like a liquid and dry to a powder, which helps prevent migration into creases. Lightweight emollients and film-formers keep pigments sitting evenly on the surface rather than sinking into texture, preserving a smooth appearance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-powder texture reduces creasing and settling.\u003c\/li\u003e\n  \u003cli\u003eFine-milled pigments provide buildable coverage without weight.\u003c\/li\u003e\n  \u003cli\u003eHydrating actives (Bioferment Serum, Avocado Oil) maintain pliability so skin doesn’t dry and crease.\u003c\/li\u003e\n  \u003cli\u003eStreak-proof finish works with fingertips or brush for even application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it cover age spots and even out redness without looking cakey?\u003c\/h3\u003e\n\n\u003cp\u003ePrimeSkin CC+ delivers adaptive, natural-looking coverage that evens complexion while remaining breathable. The finish is soft-matte rather than flat, preserving subtle skin luminosity so concealment looks skin-like instead of masked.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBuildable pigments let you target spots with minimal product.\u003c\/li\u003e\n  \u003cli\u003eColor-adaptive formula helps blend into Golden Medium tones for a seamless match.\u003c\/li\u003e\n  \u003cli\u003eSoft-matte finish keeps shine controlled without a heavy powdery look.\u003c\/li\u003e\n  \u003cli\u003eDesigned to blur imperfections while maintaining a second-skin effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the product care for sensitive or aging skin over time?\u003c\/h3\u003e\n\n\u003cp\u003eThe cream includes nourishing ingredients to support skin comfort and resilience with regular use. Gentle botanical extracts and bioferments help hydrate and soothe, reducing the “tight” feeling some foundations cause on mature or reactive skin.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBioferment Serum to support skin texture and hydration balance.\u003c\/li\u003e\n  \u003cli\u003eAvocado Oil delivers nourishing lipids that help skin feel softer.\u003c\/li\u003e\n  \u003cli\u003eRosemary Extract provides soothing antioxidants to calm irritation.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, lightweight base minimizes pore congestion risks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results and long wear?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount and blend outward using fingertips, a dense brush, or a damp sponge for more coverage. Because the formula sets to a powder-like finish, build in thin layers rather than one heavy coat to avoid texture buildup and achieve longer wear.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart with moisturized, primed skin for smooth glide.\u003c\/li\u003e\n  \u003cli\u003eUse fingertips for natural finish; brush or sponge for fuller coverage.\u003c\/li\u003e\n  \u003cli\u003eLayer sparingly—thin coats blend more seamlessly than heavy application.\u003c\/li\u003e\n  \u003cli\u003eSet areas prone to shine with a translucent powder only if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeSkin CC+ Cream is ideal for mature women and anyone with sensitive or combination skin who wants a breathable, soft-matte foundation that conceals age-related discoloration and blurs pores without settling into lines. It suits those who prefer a second-skin effect with light to medium, buildable coverage and appreciate skincare benefits in their makeup. If you favor a comfortable, crease-resistant finish that doubles as everyday coverage and skin nourishment, this shade (Golden Medium) is formulated to harmonize with warm-neutral complexions while supporting skin texture and hydration.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin CC+ suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is lightweight, non-comedogenic, and contains soothing botanicals like rosemary extract to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much coverage does Golden Medium provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Golden Medium offers light-to-medium, buildable coverage that evens tone and conceals age spots without masking skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53430665609563,"sku":"B0FX594ZCR","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeskin-cc_-front-packaging_bfa865b1-3e91-41ac-85aa-f1fcfa9b9127.jpg?v=1782255046"},{"product_id":"prime-prometics-primeskin-cc-cream-liquid-to-powder-foundation-ivory-soft-matte-hydrating-pore-blurring-for-mature-sensitiv","title":"PRIME PROMETICS PrimeSkin CC+ Cream Liquid-to-Powder Foundation (Ivory) — Soft-Matte, Hydrating, Pore-Blurring for Mature Sensitiv","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeSkin CC+ Cream is a lightweight liquid-to-powder foundation formulated to blur pores, conceal age spots, and deliver a soft-matte, crease-free finish for mature and sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with mature complexions in mind, this adaptive CC+ cream provides buildable coverage that looks like skin rather than a mask. The formula melts on application, sets to a powder-soft feel, and contains skin-supporting ingredients such as bioferment serum, avocado oil, and rosemary extract to hydrate and calm while helping the skin appear smoother over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does it give full-looking coverage without settling into fine lines?\u003c\/h3\u003e\n\n\u003cp\u003ePrimeSkin CC+ uses a liquid-to-powder system that delivers even pigment while minimizing texture emphasis. The lightweight base spreads thinly and sets to a soft-matte veil, reducing the chance of creasing or pooling in fine lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid-to-powder consistency that sets down matte but still looks natural\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment lets you layer light to medium coverage without cakiness\u003c\/li\u003e\n  \u003cli\u003eStreak-proof texture blends with fingers, sponge, or brush\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for sensitive or drier mature skin types?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation balances a soft-matte finish with moisturizing actives so it won’t overly dry the skin. Avocado oil and a bioferment serum help hydrate and soothe, while rosemary extract supports comfort for skin prone to sensitivity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating ingredients to reduce tightness and flaking\u003c\/li\u003e\n  \u003cli\u003eGentle, non-greasy emollients that avoid heavy buildup\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive skin when patch-tested first\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply PrimeSkin CC+ to get a natural, long-lasting result?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount and blend outward using fingertips for the most natural finish, or use a dense brush or damp sponge for fuller coverage. Because the product sets down, work quickly in thin layers and add more where you need extra correction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a light layer; build only where needed (cheeks, around nose, age spots)\u003c\/li\u003e\n  \u003cli\u003eUse fingertips for skin-like finish; brush or sponge for more coverage\u003c\/li\u003e\n  \u003cli\u003eAllow a minute to set between layers to prevent creasing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat visible benefits can I expect from regular use?\u003c\/h3\u003e\n\n\u003cp\u003eBeyond immediate coverage and pore-blurring, the skin-supporting ingredients aim to keep the complexion hydrated and more even-looking over time. Regular use helps maintain a smoother appearance with less emphasis on texture and discoloration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant blurring of pores and softening of fine lines appearance\u003c\/li\u003e\n  \u003cli\u003eEvens redness and covers age spots with buildable tint\u003c\/li\u003e\n  \u003cli\u003eOngoing hydration and soothing from botanical and ferment extracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Prime Prometics PrimeSkin CC+ Cream (Ivory) is formulated for mature women seeking a breathable, natural-looking foundation that minimizes texture and age spots without emphasizing fine lines. It’s a good choice for those with sensitive or combination skin who want a soft-matte finish, easy blending, and lightweight, buildable coverage for everyday wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is PrimeSkin CC+ suitable for sensitive mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains soothing avocado oil and rosemary extract but patch-test first if you have reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many coverage levels does it provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers light to medium buildable coverage that blends into a natural, soft-matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53430665904475,"sku":"B0FX5C8M8L","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primeskin-cc-cream-ivory-front-packaging.jpg?v=1782255068"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/collections\/prime-prometics-primewand-nude-front-packaging.jpg?v=1782419460","url":"https:\/\/remediesbeauty.co.uk\/collections\/brand-prime-prometics.oembed","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}