{"title":"Joico","description":"\u003cdiv style=\"background:#f7f2f4;border-left:4px solid #b5587a;padding:14px 18px;border-radius:8px;margin:0 0 1.3rem;\"\u003e\u003cstrong\u003eJoico in the UK: Joico is a professional brand for colour care and bond repair.\u003c\/strong\u003e\u003c\/div\u003e\u003cp\u003eJoico is a professional brand for colour care and bond repair. Shop the Joico range at Remedies Beauty with GBP pricing and fast UK delivery.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eIs Joico available in the UK?\u003c\/h3\u003e\u003cp\u003eYes — shop Joico at Remedies Beauty with GBP pricing, fast UK delivery and easy returns.\u003c\/p\u003e\u003ch3\u003eWhat does Joico sell?\u003c\/h3\u003e\u003cp\u003eJoico is a professional brand for colour care and bond repair. Browse the full Joico range below.\u003c\/p\u003e\u003ch3\u003eWhere can I buy Joico online?\u003c\/h3\u003e\u003cp\u003eYou can buy Joico online at Remedies Beauty, with UK-wide shipping and tracked delivery.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is Joico available in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 shop Joico at Remedies Beauty with GBP pricing, fast UK delivery and easy returns.\"}}, {\"@type\": \"Question\", \"name\": \"What does Joico sell?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Joico is a professional brand for colour care and bond repair. Browse the full Joico range below.\"}}, {\"@type\": \"Question\", \"name\": \"Where can I buy Joico online?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"You can buy Joico online at Remedies Beauty, with UK-wide shipping and tracked delivery.\"}}]}\u003c\/script\u003e\u003c!-- rb-rel --\u003e\u003cdiv style=\"margin-top:1.6rem;padding:16px 18px;background:#f7f2f4;border-radius:10px;\"\u003e\n\u003ch2 style=\"margin-top:0;font-size:1.05rem;\"\u003eRelated collections\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin:0;\"\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e · \u003ca href=\"\/collections\/makeup\"\u003eMakeup\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e · \u003ca href=\"\/collections\/nails\"\u003eNails\u003c\/a\u003e · \u003ca href=\"\/collections\/k-beauty\"\u003eK-Beauty Skincare\u003c\/a\u003e · \u003ca href=\"\/collections\/vegan-beauty\"\u003eVegan Beauty\u003c\/a\u003e · \u003ca href=\"\/pages\/shop-by-brand\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"joico-scalp-vitality-refreshing-shampoo-10-1-fl-oz-microbiome-supporting-soothes-dry-oily-itchy-scalp","title":"Joico Scalp Vitality Refreshing Shampoo — 10.1 fl oz, microbiome-supporting, soothes dry, oily \u0026 itchy scalp","description":"\u003cstrong\u003eJoico Scalp Vitality Refreshing Shampoo is a daily cleansing formula with pre- and postbiotic support that soothes the scalp, removes flakes, and helps maintain a balanced microbiome.\u003c\/strong\u003e\n\n\u003cp\u003eThis refreshing shampoo combines targeted botanical extracts, rosehip oil and a vegan SmartRelease protein to cleanse gently while supporting the scalp’s natural protective barrier. Designed for all hair colors and types — including color-treated hair — it leaves the scalp feeling calmer and hair soft without weighing strands down. The formula focuses on restoring balance to dry, oily or itchy scalps while minimizing visible flakes and irritation.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo calm irritation without stripping hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses a blend of pre- and postbiotic ingredients that help preserve the scalp’s microbiome instead of removing those helpful microorganisms. Rosehip oil nourishes and softens hair while botanical extracts like stinging nettle provide vitamins and soothing properties. Together they cleanse effectively but gently, reducing sensory irritation and improving scalp comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre- and postbiotics support the skin’s natural microbial barrier.\u003c\/li\u003e\n  \u003cli\u003eRosehip oil delivers vitamins and antioxidants to nourish strands.\u003c\/li\u003e\n  \u003cli\u003eStinging nettle contributes vitamin-rich botanical support.\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid over-drying surfactants that strip oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for both dry and oily scalp types?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is formulated to help rebalance different scalp conditions rather than pushing one extreme. For dry scalps it provides moisturizing support from rosehip oil; for oily scalps it cleanses away excess sebum and flakes without damaging the protective microbiome. That makes it a versatile choice for mixed or fluctuating scalp needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating actives replenish dryness without heaviness.\u003c\/li\u003e\n  \u003cli\u003eCleansing agents remove excess oil and visible flakes.\u003c\/li\u003e\n  \u003cli\u003eMicrobiome-focused formula aims to maintain long-term balance.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and natural hair colors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the vegan SmartRelease technology benefit hair?\u003c\/h3\u003e\n\u003cp\u003eVegan SmartRelease protein is derived from pea and vegetable sources and mimics the protein structure found naturally in hair. It temporarily helps strengthen and smooth the hair surface, improving manageability and reducing breakage during washing and styling. The technology releases benefits gradually for continued conditioning over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtein-rich blend supports strand integrity and elasticity.\u003c\/li\u003e\n  \u003cli\u003eHelps improve wet and dry manageability for easier styling.\u003c\/li\u003e\n  \u003cli\u003eLightweight action avoids buildup or weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair colors, including color-treated locks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat visible results can I expect and when?\u003c\/h3\u003e\n\u003cp\u003eMany users notice a cleaner, less flaky scalp and reduced feelings of itch or tightness after a few washes as the microbiome-supporting ingredients take effect. Hair should feel softer and appear shinier from the rosehip oil and SmartRelease protein. Consistent use over several weeks can help maintain a healthier scalp environment and fewer recurrence of flakes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: cleaner scalp and softer-feeling hair after first washes.\u003c\/li\u003e\n  \u003cli\u003eShort term (1–3 weeks): decreased flaking and less irritation.\u003c\/li\u003e\n  \u003cli\u003eLong term: improved scalp balance and resilient hair texture.\u003c\/li\u003e\n  \u003cli\u003eWorks alongside regular haircare routines and treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Scalp Vitality Refreshing Shampoo is aimed at people experiencing dry, oily or itchy scalps who want a gentle, microbiome-aware option that’s safe for color-treated hair. It suits anyone seeking a daily cleanser that balances scalp health, reduces flakes and leaves hair soft and manageable without heavy residues.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Glycerin, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium C14-16 Olefin Sulfonate, PEG-120 Methyl Glucose Dioleate, PEG-7 Glyceryl Cocoate, PEG-40 Hydrogenated Castor Oil, Menthol, Parfum (Fragrance), Sodium Benzoate, Polyquaternium-10, Citric Acid, Polyquaternium-7, Allantoin, Panthenol, Sodium Gluconate, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Cetrimonium Chloride, Propylene Glycol, Polyquaternium-73, Phosphatidylcholine, Phenoxyethanol, Sodium Hydroxide, Urtica Dioica (Nettle) Leaf Extract, Arginine HCl, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Pantolactone, Rosa Canina Fruit Oil, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Tocopherol, Aminomethyl Propanol, Linalyl Acetate, Benzyl Salicylate, Limonene, Linalool, Geraniol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and designed not to strip color while supporting scalp health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Scalp Vitality?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo—daily or several times weekly—until your scalp balance improves, then maintain as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425040621915,"sku":"B0F3GSR7FS","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-scalp-vitality-front-bottle.jpg?v=1782202476"},{"product_id":"joico-curls-like-us-curl-defining-gelee-8-5-oz-buildable-medium-hold-frizz-control-heat-protection","title":"Joico Curls Like Us Curl Defining Gelee 8.5 oz — Buildable Medium Hold, Frizz Control \u0026 Heat Protection","description":"\u003cp\u003e\u003cstrong\u003eJoico Curls Like Us Define \u0026amp; Seal Curl Defining Gelee is a buildable curl gelée that defines and seals curls while reducing frizz and providing heat protection up to 450°F.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight gelée layers moisture and structure for curls, creating a cast that locks in hydration and helps shield strands from humidity for up to 72 hours. Formulated with moringa seed oil, algae oil, and Vegan SmartRelease protein, it aims to improve curl formation, add shine, and support hair resilience without weighing curls down. Use alone or under a finishing cream, and style by air-drying or diffusing for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product shape and hold my natural curl pattern?\u003c\/h3\u003e\n\u003cp\u003eThe gelée builds structure around individual curls to encourage clumping and definition while forming a light cast that maintains shape during drying. Because it’s buildable, you can increase hold without adding stiffness by layering small amounts where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a curl cast that firms as it dries for longer-lasting definition.\u003c\/li\u003e\n  \u003cli\u003eBuildable medium hold lets you fine-tune control from soft to more defined.\u003c\/li\u003e\n  \u003cli\u003eSuitable for a range of curl types, from loose waves to tighter coils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients help my curls look healthier?\u003c\/h3\u003e\n\u003cp\u003eKey botanicals and plant-derived proteins target hydration, shine, and scalp balance. Moringa seed oil delivers antioxidants and vitamins for softness and manageability, while algae oil supplies omega-rich lipids for smoother strands. Vegan SmartRelease protein replaces some lost structural protein to support a stronger curl network without animal-derived ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa seed oil: hydration, shine, and antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eAlgae oil: omega-rich smoothing benefits and scalp-friendly lipids.\u003c\/li\u003e\n  \u003cli\u003eVegan SmartRelease protein: plant-based proteins that mimic hair’s natural proteins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the best curl results?\u003c\/h3\u003e\n\u003cp\u003eWork with damp, detangled hair for even coverage — apply using the praying-hands or glazing method to coat curls without disturbing pattern. For stronger cast and reduced surface moisture, microplop or plop with a cotton t-shirt or microfiber towel before styling; then air-dry or diffuse on low to medium heat up to 450°F.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair using glazing or praying-hands technique for even distribution.\u003c\/li\u003e\n  \u003cli\u003eMicroplop or plop to concentrate curl formation and remove excess water.\u003c\/li\u003e\n  \u003cli\u003eAir-dry or diffuse gently; product provides heat protection up to 450°F.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help with frizz and humidity?\u003c\/h3\u003e\n\u003cp\u003eThe formula seals strands to reduce moisture exchange that typically causes frizz in humid conditions. While individual results vary, the gelée is designed to help lock in hydration and repel ambient humidity to preserve curl shape and smoothness for extended periods.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a moisture-sealing cast to minimize frizz from humidity.\u003c\/li\u003e\n  \u003cli\u003eLightweight formula avoids crunchy buildup while maintaining control.\u003c\/li\u003e\n  \u003cli\u003eLayerable so you can adjust between softer touch and firmer frizz resistance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Curls Like Us Define \u0026amp; Seal Curl Defining Gelee is aimed at people with textured, wavy, or curly hair who want defined, touchable curls with medium hold and humidity protection. It suits those seeking plant-forward ingredients—like moringa and algae oils—and a vegan protein blend to enhance curl structure without heavy silicones or stiff finish. Ideal for clients who prefer styling flexibility, diffusing or air-drying, and anyone wanting to reduce frizz while maintaining natural movement.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), VP\/VA Copolymer, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Caprylyl Glycol, Aminomethyl Propanol, Parfum (Fragrance), Sodium Gluconate, Propylene Glycol, Triolein, Moringa Oleifera Seed Oil, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Benzoate, Potassium Sorbate, Tocopherol, Citric Acid, Olus Oil (Vegetable Oil, Huile Végétale), Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Geraniol, Citronellol, Citral.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on wet hair before diffusing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to damp, detangled hair, then air-dry or diffuse; it works well with plopping or microplopping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this formula suitable for vegans?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it uses Vegan SmartRelease technology and plant-derived oils, making it suitable for vegan routines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425143382363,"sku":"B0DB6Q3SGJ","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-front-packaging-define-seal-gelee.jpg?v=1782203326"},{"product_id":"joico-detox-shampoo-for-color-treated-hair-10-1-fl-oz-sulfate-free-clarifying","title":"Joico Detox Shampoo for Color-Treated Hair, 10.1 fl oz — Sulfate-Free Clarifying","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Detox Shampoo is a color-safe clarifying shampoo that removes chlorine, hard water minerals, metal deposits, and product buildup while protecting strands and preserving color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your hair feels weighed down, dull, or straw-like after swimming, heavy styling, or exposure to mineral-rich water, this detoxifying shampoo is formulated to clear away those residues without stripping color. A combination of an activated charcoal absorber, a bio-based chelator, and vegan SmartRelease protein helps lift unwanted deposits while supporting hair strength and shine. The formula is sulfate-free and vegan, making it suitable for routine clarifying that doesn’t compromise treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove chlorine and hard-water buildup?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo uses an activated charcoal blend plus a bio-based chelator to capture and lift minerals, metals, and chlorine from the hair surface. These ingredients work together to dissolve and bind stubborn residues that ordinary shampoos often leave behind. Rinsing after a single wash will typically reveal cleaner, more manageable strands.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eActivated charcoal absorbs oils, chlorine, and styling residue.\u003c\/li\u003e\n  \u003cli\u003eBio-based chelator targets minerals and metal deposits like iron and copper.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean gently to protect color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it strip or fade my hair color?\u003c\/h3\u003e\n\n\u003cp\u003eFormulated specifically to be color-safe, this detox shampoo avoids harsh sulfates and uses gentle surfactants so it cleans without aggressively lifting professional color. The vegan SmartRelease technology delivers plant-based proteins that support the hair’s internal structure, helping color maintain vibrancy between salon visits. Frequent use is not necessary—twice monthly is recommended to prevent over-cleansing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe, sulfate-free formula reduces risk of premature fading.\u003c\/li\u003e\n  \u003cli\u003eVegan SmartRelease protein helps preserve hair integrity.\u003c\/li\u003e\n  \u003cli\u003eRecommended usage: about two times per month for maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it improve hair strength and softness?\u003c\/h3\u003e\n\n\u003cp\u003eBeyond removing buildup, the shampoo includes vegan SmartRelease proteins and moringa seed oil to support moisture, elasticity, and surface smoothness. SmartRelease proteins mimic hair’s natural protein to reinforce bonds, while moringa seed oil delivers antioxidants and fatty acids for shine and softness. Together they help hair feel less brittle and more resilient to daily styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSmartRelease technology mimics native hair proteins for bond support.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil adds hydration, vitamins, and antioxidant benefits.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother and easier to detangle after clarifying washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Defy Damage Detox Shampoo and how do I apply it?\u003c\/h3\u003e\n\n\u003cp\u003eUse this detox shampoo about twice a month or whenever you notice mineral buildup or a lackluster finish. Apply to wet hair, lather focusing on the roots and areas exposed to chlorine or hard water, then rinse thoroughly. Follow with a conditioner or a protein-enriched mask when needed to restore moisture balance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFrequency: roughly two times monthly for routine maintenance.\u003c\/li\u003e\n  \u003cli\u003eApplication: work into wet hair, concentrate on scalp and treated areas, rinse well.\u003c\/li\u003e\n  \u003cli\u003eFollow-up: use a conditioner or treatment to replenish hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Detox Shampoo is designed for anyone whose hair is affected by pool chlorine, ocean or city water minerals, metal deposition from municipal supplies, or heavy product buildup—especially people with color-treated or chemically processed hair who need clarifying without color loss. It suits swimmers, frequent travelers, and those living in hard-water areas who want a gentle yet effective deep clean and improved hair resilience.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Parfum (Fragrance), Glycol Distearate, Sodium Lauroamphoacetate, Citric Acid, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Lauryl Glucoside, Polyquaternium-7, Tetrasodium Glutamate Diacetate, Arginine, Moringa Oleifera Seed Oil, Sodium Hydroxide, Benzyl Alcohol, Benzoic Acid, Phosphatidylcholine, Hydrogenated Castor Oil\/Sebacic Acid Copolymer, Charcoal Powder, Arginine HCl, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Rosa Canina Fruit Oil, Dehydroacetic Acid, Potassium Sorbate, Sodium Gluconate, Aminomethyl Propanol, Tocopherol, Citronellol, Alpha-Isomethyl Ionone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage Detox Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated sulfate-free and color-safe to remove buildup without aggressively stripping professional color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this clarifying shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use about twice a month for maintenance, or as needed after heavy chlorine or mineral exposure.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425153671515,"sku":"B0D7YYX24Z","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-detox-front-packaging.jpg?v=1782203465"},{"product_id":"joico-blonde-strong-conditioning-detangler-6-7-fl-oz-lightweight-leave-in-for-fragile-blonde-hair-heat-uv-protection","title":"Joico Blonde Strong Conditioning Detangler — 6.7 fl oz lightweight leave-in for fragile blonde hair, heat \u0026 UV protection","description":"\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Blonde Strong Conditioning Detangler is a lightweight leave-in that gently detangles fragile blonde hair while strengthening strands and protecting against heat and UV stress.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis multi-tasking detangler from Joico is formulated specifically for color-treated and naturally blonde hair that is prone to breakage and split ends. It combines targeted botanicals and a vegan protein delivery system to smooth tangles, improve manageability, and help maintain brightness without weighing hair down. Use it after shampooing to reduce brushing damage, enhance resilience, and support salon-fresh color between appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this detangler protect fragile blonde strands during styling?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes heat-protectant ingredients that safeguard hair when using thermal tools, and UV-absorbing botanicals that help shield color from sun exposure. By reducing friction during combing and styling, it lowers the risk of breakage and split ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThermal protection up to 450°F \/ 232°C to minimize heat stress during styling\u003c\/li\u003e\n  \u003cli\u003eTAMANU OIL acts as a natural UV absorber to defend color and surface integrity\u003c\/li\u003e\n  \u003cli\u003ePolyCare Split Therapy helps smooth cuticles and reduce mechanical damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make blonde hair stronger and shinier?\u003c\/h3\u003e\n\u003cp\u003eJoico blends functional oils and a plant-derived protein system to both hydrate and reinforce the hair fiber. These components work together to fill weak spots, smooth the hair surface, and boost lustre without greasy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMonoi Oil penetrates and moisturizes, fights frizz, and increases shine\u003c\/li\u003e\n  \u003cli\u003eVegan SmartRelease Technology delivers pea and vegetable proteins that mimic hair’s natural proteins\u003c\/li\u003e\n  \u003cli\u003eTamanú Oil contributes Omega-6 and -9 fatty acids to fortify and add body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the detangler to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to towel-dried hair after cleansing and before blow-drying or air-drying for optimal manageability. A little goes a long way: distribute evenly through mid-lengths to ends, then comb or brush gently to remove knots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo and conditioner on damp hair for easiest detangling\u003c\/li\u003e\n  \u003cli\u003eConcentrate on mid-lengths and ends—avoid the roots to prevent heaviness\u003c\/li\u003e\n  \u003cli\u003eFollow with heat styling if desired; the product provides thermal defense\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product weigh down fine blonde hair or affect my color?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight formulation is designed to detangle without heavy residues, making it suitable for finer blonde textures and color-treated hair. It aims to preserve tone and vibrancy while improving manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy finish keeps hair bouncy and touchable\u003c\/li\u003e\n  \u003cli\u003eColor-safe ingredients help maintain brightness between salon visits\u003c\/li\u003e\n  \u003cli\u003eSuitable for both natural and chemically lightened blondes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Blonde Life Blonde Strong Conditioning Detangler is ideal for anyone with fragile, color-treated, or naturally blonde hair that tangles easily or shows early signs of breakage and split ends. It's a practical choice for clients and at-home users who want a lightweight, protective leave-in that improves manageability, supports resilience, and helps maintain vibrant blonde tone without weighing strands down.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Glycerin, Dimethicone, Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cinnamidopropyltrimonium Chloride, Phenoxyethanol, Parfum (Fragrance), Isopropyl Alcohol, Dicetyldimonium Chloride, Cetrimonium Chloride, Lauryl Glucoside, Sodium Gluconate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Caprylyl Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Phosphatidylcholine, Citric Acid, Arginine HCl, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid, Aminomethyl Propanol, Dehydroacetic Acid, Arginine, Limonene, Linalool, Geraniol, Citronellol, Coumarin.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Blonde Strong Detangler safe for color-treated blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and helps protect tone while improving manageability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this detangler?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after each shampoo on damp hair, or as needed to ease tangles and protect before styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425153769819,"sku":"B0D7YZDD13","price":41.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-blonde-life-front-packaging.jpg?v=1782203466"},{"product_id":"joico-youthlock-blowout-creme-6-fl-oz-collagen-infused-heat-protectant-for-frizz-control-lightweight-volume","title":"Joico YouthLock Blowout Crème 6 fl oz — Collagen-infused heat protectant for frizz control \u0026 lightweight volume","description":"\u003cp\u003e\u003cstrong\u003eJoico YouthLock Blowout Crème is a lightweight, collagen-infused blow-dry cream that shields mature hair from heat, reduces frizz, and restores body and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as part of the Joico YouthLock line, this 6 fl oz styling crème targets aging, thinning, or brittle hair with ingredients that help smooth, detangle, and strengthen strands during styling. It works as a daily thermal protector and styling base so you can blow-dry with more control and less breakage while adding visible bounce and radiance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does YouthLock Blowout Crème protect hair during heat styling?\u003c\/h3\u003e\n\u003cp\u003eThe formula creates a protective layer around each strand that reduces damage from blow-dry and hot tools while supporting elasticity. Containing collagen and arginine, it helps hair resist stress during brushing and thermal exposure without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThermal barrier reduces cuticle roughness from heat\u003c\/li\u003e\n  \u003cli\u003eArginine supports strand resilience during styling\u003c\/li\u003e\n  \u003cli\u003eLightweight crème avoids limpness while sealing moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help control frizz and humidity?\u003c\/h3\u003e\n\u003cp\u003eYes — the crème is formulated to smooth the hair surface and block moisture exchange that causes frizz. It delivers long-lasting control against humidity while keeping hair touchable and natural-looking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeals cuticle to reduce static and flyaways\u003c\/li\u003e\n  \u003cli\u003eHumidity resistance for sustained smoothing\u003c\/li\u003e\n  \u003cli\u003eMaintains shine without a heavy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does YouthLock improve strength, detangling, and manageability?\u003c\/h3\u003e\n\u003cp\u003eCollagen and strengthening agents work together to boost hair’s flexibility and reduce breakage during brushing and styling. The crème smooths knots and split ends enough to make combing easier, so you lose less hair to mechanical stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthens fragile strands to reduce breakage\u003c\/li\u003e\n  \u003cli\u003eSoftens hair for easier detangling and styling\u003c\/li\u003e\n  \u003cli\u003ePromotes visible bounce and healthier-looking body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this crème for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to towel-dried hair from mid-lengths to ends, then blow-dry with a round brush or your preferred tool. Use sparingly near roots to preserve lift; reapply a pea-sized amount to dry sections for touch-ups when needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork evenly through damp hair before heat styling\u003c\/li\u003e\n  \u003cli\u003ePair with other YouthLock products for a full strengthening routine\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use on mature or brittle hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico YouthLock Blowout Crème is made for people with mature, thinning, or stressed hair who want a lightweight, protective styling product that adds body, shine, and manageability. It suits anyone looking to minimize breakage while achieving smooth, frizz-controlled blowouts without heavy residues.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA (WATER, EAU), DIMETHICONE, CETEARYL ALCOHOL, HYDROLYZED COLLAGEN, PHENOXYETHANOL, PARFUM (FRAGRANCE), BEHENTRIMONIUM CHLORIDE, GLYCERYL STEARATE SE, CRAMBE ABYSSINICA SEED OIL PHYTOSTEROL ESTERS, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, POLYQUATERNIUM-37, PROPYLENE GLYCOL, PEG-150\/DECYL ALCOHOL\/SMDI COPOLYMER, DICAPRYLYL CARBONATE, ISOPROPYL ALCOHOL, SODIUM GLUCONATE, GLYCERYL LAURATE, CITRIC ACID, BENZYL ALCOHOL, LAURYL GLUCOSIDE, MAURITIA FLEXUOSA FRUIT OIL, POTASSIUM SORBATE, SODIUM BENZOATE, PHOSPHATIDYLCHOLINE, ARGININE HCL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, LINALOOL, CITRAL.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is YouthLock Blowout Crème safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and designed to protect while enhancing shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount for short hair or a nickel-sized amount for longer hair; adjust as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425307779419,"sku":"B0B2J255G1","price":40.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-youthlock-front-packaging.jpg?v=1782204989"},{"product_id":"joico-defy-damage-sleepover-overnight-treatment-3-38-oz-no-rinse-strengthening-with-arginine-keratin","title":"Joico Defy Damage Sleepover Overnight Treatment 3.38 oz — No-Rinse Strengthening with Arginine \u0026 Keratin","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Sleepover is an overnight, no-rinse treatment that strengthens weakened bonds while you sleep to leave hair softer, smoother, and more resilient by morning.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that needs repair without adding an extra step to your routine, this leave-in overnight treatment works throughout the night to fortify strands and reduce mechanical breakage. Formulated with arginine and keratin, it targets areas of weakness to improve manageability, shine, and the visible appearance of split ends. Apply before bed and wake up to hair that feels conditioned and easier to style—no rinse required.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment work overnight to improve my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula penetrates the hair surface while you sleep to support bond integrity and surface smoothness. Active ingredients such as arginine and keratin complement hair’s natural structure, helping edges and lengths resist combing breakage. Because it’s a leave-in product, the treatment stays in contact with hair long enough to deliver noticeable conditioning without weighing strands down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine helps reinforce internal bond support for weakened sections.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed keratin fills and smooths cuticle irregularities.\u003c\/li\u003e\n  \u003cli\u003eNo-rinse delivery provides continuous overnight conditioning.\u003c\/li\u003e\n  \u003cli\u003eLight formula avoids greasy residue, keeping hair manageable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this reduce split ends and breakage I see from styling?\u003c\/h3\u003e\n\u003cp\u003eThe treatment targets the look and feel of split ends and minimizes combing-induced breakage by strengthening vulnerable areas. While it won’t reverse existing splits, it improves strand pliability and surface condition to reduce further fraying and breakage during detangling and styling. Regular nightly use helps protect hair between salon services and styling sessions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisibly reduces the appearance of split ends with conditioning agents.\u003c\/li\u003e\n  \u003cli\u003eIncreases resistance to combing breakage versus non-conditioning shampoo.\u003c\/li\u003e\n  \u003cli\u003eSupports healthier-feeling hair that withstands daily styling better.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Joico Defy Damage Sleepover for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on dry or damp hair before bed: apply a small amount to lengths and ends, focusing on damaged zones, then style or braid as usual. Do not rinse; allow the product to absorb overnight and style as desired in the morning. Frequency depends on damage level—use nightly for intensive support or a few times weekly for maintenance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply sparingly to mid-lengths and ends—avoid heavy roots.\u003c\/li\u003e\n  \u003cli\u003eLeave in overnight; do not rinse out in the morning.\u003c\/li\u003e\n  \u003cli\u003eUse nightly for best reinforcement, or as needed for upkeep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, bond-supporting formula is formulated to complement chemically treated and color-treated hair by improving manageability and shine without stripping color. Because it’s a leave-in no-rinse treatment, it helps protect fragile, processed strands between washes and salon treatments. Always perform a patch test if you’re concerned about sensitivities to topical products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for use on colored and chemically treated hair types.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain shine and reduces surface roughness after processing.\u003c\/li\u003e\n  \u003cli\u003eNon-rinse format preserves styling and color routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Sleepover is ideal for anyone with dry, brittle, chemically processed, or frequently styled hair that needs overnight repair and improved manageability. It’s suited to people who want an effortless, no-rinse treatment to reduce breakage and enhance softness without changing their daytime styling routine. If you’re looking for a simple way to strengthen strands and wake up to smoother hair, this treatment provides targeted nightly support.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Dimethicone, Cetearyl Alcohol, Glyceryl Stearate SE, Phenyl Trimethicone, Phenoxyethanol, Behentrimonium Chloride, Simmondsia Chinensis (Jojoba) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Moringa Oleifera Seed Oil, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Avena Sativa (Oat) Peptide, Arginine, Steareth-2, Propylene Glycol, PEG-150\/Decyl Alcohol\/SMDI Copolymer, Crambe Abyssinica Seed Oil Phytosterol Esters, Polyquaternium-37, Dicaprylyl Carbonate, Sodium Gluconate, Glyceryl Laurate, C12-15 Alkyl Benzoate, PEG-90M, Citric Acid, Lauryl Glucoside, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Isopropyl Alcohol, Benzoic Acid, Sodium Benzoate, Tocopherol, Limonene, Linalool, Geraniol, Citronellol, Coumarin, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I rinse out the treatment in the morning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, this is a leave-in overnight treatment—do not rinse; style as usual in the morning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color and chemically treated hair to improve manageability and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425372627291,"sku":"B08YMH2JZK","price":41.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-sleepover-front-packaging.jpg?v=1782205733"},{"product_id":"joico-hair-shake-liquid-to-powder-texturizing-finisher-5-1-fl-oz-instant-lift-long-lasting-volume","title":"Joico Hair Shake liquid-to-powder texturizing finisher — 5.1 fl oz | instant lift, long-lasting volume","description":"\u003cp\u003e\u003cstrong\u003eJoico Hair Shake is a liquid-to-powder texturizing finisher that instantly creates lift, grip and long-lasting satiny texture without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to flash-dry from liquid to a fine powder, this texturizer provides buildable volume, separation and a quick-dry finish while helping shield hair from airborne pollutants. The stainless-steel ball inside the bottle mixes the formula into the right liquid-to-powder balance each time you shake, so you get consistent texture and fullness whether you use it on damp or dry hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I get volume and texture?\u003c\/h3\u003e\n\u003cp\u003eLift and texture appear almost immediately after application, thanks to the product's fast-drying formula. Spray where you want lift or all over for full-head body, then tousle or scrunch to activate the powdery finish and hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant flash-dry conversion delivers visible volume in seconds\u003c\/li\u003e\n  \u003cli\u003eUse on roots for lift or mid-lengths and ends for separation\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for flexible styling timing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results on different hair types?\u003c\/h3\u003e\n\u003cp\u003eJoico Hair Shake is designed for most hair textures; application technique varies by hair density and desired effect. Fine hair benefits from targeted root sprays and light layering, while thicker hair can handle broader application and more product for stronger grip and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: short bursts at roots, then lift with fingers\u003c\/li\u003e\n  \u003cli\u003eMedium hair: spray through mid-lengths and scrunch for tousled texture\u003c\/li\u003e\n  \u003cli\u003eThick\/coarse hair: heavier layering and rough-drying for long-lasting hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it leave hair feeling sticky, powdery, or heavy?\u003c\/h3\u003e\n\u003cp\u003eThe liquid-to-powder technology is engineered to deliver a satiny, lightweight powder finish without tackiness or weight. You can layer the product for increased texture while maintaining a natural feel and movement throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick-dry powder finish avoids greasy or sticky residue\u003c\/li\u003e\n  \u003cli\u003eBuildable formula for customized texture without heaviness\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchable and pliable, not stiff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it protect hair while styling and is it safe for regular use?\u003c\/h3\u003e\n\u003cp\u003eWhile primarily a styling product, the formula includes pollution-shielding components to reduce airborne buildup on hair and is paraben-free. Regular use helps maintain styled volume and texture without adding harsh preservatives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePollution-protective ingredients help reduce environmental buildup\u003c\/li\u003e\n  \u003cli\u003eParaben-free formula suitable for frequent styling routines\u003c\/li\u003e\n  \u003cli\u003eStainless-steel ball guarantees a consistent mix with each shake\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Hair Shake suits anyone seeking instant volume, separation and a matte-satin texture without stiffness—ideal for those with flat roots, limp mid-lengths, or anyone who loves a lived-in, styled finish. It’s particularly useful for people who layer products, need rapid styling results, or want a buildable texturizer that works on a variety of hair densities. If you prefer light, touchable hold with the convenience of a spray-to-powder conversion and a formula that avoids parabens, this product is designed to deliver.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAlcohol Denat., Water\/Aqua\/Eau, PEG-32, PPG-20-Decyltetradeceth-10, Silica, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, PEG-6, Sodium Lauryl Sulfate, Bentonite, Maltitol, Sodium Methyl Stearoyl Taurate, Magnesium Aluminum Silicate, Citric Acid, Aminomethyl Propanol, Alpha-Isomethyl Ionone, Linalool, Citronellol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Coumarin, Hydroxycitronellal, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Joico Hair Shake on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to damp hair for added lift during blow-drying or to dry hair for immediate texture and separation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product weigh my hair down after layering?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the liquid-to-powder formula is buildable and lightweight, allowing multiple layers without noticeable heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425374134619,"sku":"B08V4DHVZR","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-hair-shake-front-packaging.jpg?v=1782205761"},{"product_id":"joico-k-pak-color-therapy-luster-lock-glossing-oil-2-13-fl-oz-color-protection-high-shine","title":"Joico K-PAK Color Therapy Luster Lock Glossing Oil 2.13 fl oz — Color Protection \u0026 High Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico K-PAK Color Therapy Luster Lock Glossing Oil is a lightweight finishing oil that locks in color vibrancy, boosts shine, smooths frizz, and helps protect color-treated hair from daily styling stress.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-treated and chemically processed hair, this concentrated glossing oil blends keratin, argan oil, and African manketti oil with Joico’s Smart Release Technology to nourish, strengthen, and guard hair color. It’s formulated to make hair easier to comb, add mirror-like shine, and provide UVA\/UVB protection while helping reduce breakage from heat and mechanical styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this oil protect and extend my hair color?\u003c\/h3\u003e\n\u003cp\u003eThe formula helps maintain dyed hair’s vibrancy by shielding color molecules from environmental and styling stress. Joico reports measurable preservation of color intensity with regular use, thanks to antioxidant-rich botanicals and a UV-filtering system that reduce fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLocks in over 82% of color vibrancy for up to 8 weeks.\u003c\/li\u003e\n  \u003cli\u003eContains African manketti oil, rich in vitamin E, to protect against fading.\u003c\/li\u003e\n  \u003cli\u003eProvides UVA\/UVB protection to help defend color from sun damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair stronger and less prone to breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — keratin and Joico’s delivery system work together to reinforce hair structure and reduce breakage from combing and styling. When paired with the K-PAK Color Therapy shampoo, treated hair demonstrates improved resistance to mechanical damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratins help refill and strengthen hair fibers, improving resilience.\u003c\/li\u003e\n  \u003cli\u003eSmart Release Technology steadily delivers keratin, arginine, and rosehip oil for ongoing repair support.\u003c\/li\u003e\n  \u003cli\u003eCan make hair up to 2X stronger against combing breakage on damaged hair when used in the K-PAK system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this oil improve shine, manage frizz, and handle heat styling?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight oil smooths the hair surface to reflect more light and reduce frizz without weighing hair down. Argan oil and other emollients provide moisture and slip for easier detangling, while heat protection helps limit styling damage when used before tools.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGives up to 150% more shine than untreated hair.\u003c\/li\u003e\n  \u003cli\u003eDetangles and tames frizz for sleeker styling results.\u003c\/li\u003e\n  \u003cli\u003eHelps protect hair during heat styling and improves manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this glossing oil in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a few drops to damp or dry hair depending on your needs: damp for added protection and easier blow-drying, or dry to smooth flyaways and finish styles. Start with a small amount and distribute evenly through mid-lengths to ends to avoid weighing roots down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 drops for fine hair, more for thicker or coarser hair textures.\u003c\/li\u003e\n  \u003cli\u003eFor best color protection, use alongside K-PAK Color Therapy Shampoo and Conditioner.\u003c\/li\u003e\n  \u003cli\u003eCan be used daily or as a finishing touch before heat styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico K-PAK Color Therapy Luster Lock Glossing Oil is ideal for anyone with color-treated, highlighted, chemically processed, or dry, dull hair who wants to preserve dye vibrancy, add lasting shine, and minimize breakage. It suits all hair lengths and most textures; adjust amount used by hair density and thickness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane, Dimethicone, C12-15 Alkyl Benzoate, Argania Spinosa Kernel Oil, Keratin, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Schinziophyton Rautanenii Kernel Oil, Aleurites Moluccanus Seed Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Glycolipids, Water\/Aqua\/Eau, Hydrogenated Castor Oil\/Sebacic Acid Copolymer, Arginine HCl, Glycerin, Thioctic Acid, Butyl Methoxydibenzoylmethane, Polyquaternium-55, Sodium Hyaluronate, Allantoin, Sodium Ascorbyl Phosphate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Hydroxycitronellal, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this oil on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a small amount to damp hair before styling for protection, or smooth over dry hair to finish and tame frizz.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it protect hair from UV and heat damage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers UVA\/UVB protection and helps shield strands during heat styling, while argan and keratin add conditioning support.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425385242971,"sku":"B08DQ3S13H","price":39.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-luster-lock-front-packaging.jpg?v=1782205978"},{"product_id":"joico-blonde-life-violet-conditioner-8-5-oz-sulfate-free-tone-correcting-conditioner-to-neutralize-brass","title":"Joico Blonde Life Violet Conditioner 8.5 oz — Sulfate-Free Tone-Correcting Conditioner to Neutralize Brass","description":"\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Violet Conditioner is a purple-toned conditioner that neutralizes brassy yellow tones while nourishing and detangling cool blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep pale, highlighted, or color-treated blonde looking bright and balanced with a single conditioning step. This Joico formula combines violet pigments with conditioning oils to counteract unwanted warmth and restore softness and shine without sulfates. It works as part of a routine to refresh blonde between salon visits and maintain a cooler, more luminous finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner reduce brassiness and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe product uses violet pigments to neutralize warm, yellow reflections that commonly appear in lightened hair. Those pigments deposit subtle toning color while the conditioning base smooths the hair shaft so tones appear more even.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet color-correcting molecules target yellow undertones\u003c\/li\u003e\n  \u003cli\u003eDeposits just enough pigment to refresh tone without over-toning\u003c\/li\u003e\n  \u003cli\u003eWorks on highlighted, balayage, and all-over blonde shades\u003c\/li\u003e\n  \u003cli\u003eSafe for regular use to extend color between toning services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hydrate and protect fragile color-treated blonde?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula includes moisture-binding and conditioning ingredients designed for weakened, lightened hair. It helps restore slip to reduce breakage during detangling and supports surface shine for a healthier look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMonoi and Tamanu oils help smooth and add manageability\u003c\/li\u003e\n  \u003cli\u003eConditioners and emollients replenish moisture without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base preserves color and reduces stripping\u003c\/li\u003e\n  \u003cli\u003eImproves comb-through to minimize breakage when wet\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing with a violet or gentle cleanser; distribute evenly through mid-lengths and ends and leave on briefly to let pigments and oils absorb. Rinse thoroughly and follow with styling as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp, shampooed hair—focus on porous mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave for 1–3 minutes for light toning; extend time for stronger correction if needed\u003c\/li\u003e\n  \u003cli\u003eRinse until water runs clear to avoid excess residue\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on how quickly your hair warms up between color services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for regular use and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is formulated without sulfates and targets color-safe care, making it suitable for routine use as part of a blonde maintenance regimen. It’s designed to refresh tone while delivering conditioning benefits without harsh surfactants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to help preserve salon color\u003c\/li\u003e\n  \u003cli\u003eFormulated for fragile, chemically lightened hair types\u003c\/li\u003e\n  \u003cli\u003eBest combined with a purple shampoo or Joico Blonde Life system for consistent results\u003c\/li\u003e\n  \u003cli\u003eNon-medical cosmetic treatment—use according to product directions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Blonde Life Violet Conditioner is made for anyone with lightened, highlighted, or naturally pale hair who wants to control brassiness, improve manageability, and restore glossy-looking finish. Ideal for clients and at-home users seeking a gentle, color-friendly conditioner that tones and nourishes between salon appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMonoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS\/INGREDIÉNTS\/INGREDIENTES: Water\/Aqua\/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosa Canina Fruit Oil, Arginine HCl, Gardenia Taitensis Flower Extract, Dipropylene Glycol, Cetyl Esters, Hydroxyethylcellulose, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Bis-Ethyl(isostearylimidazoline) Isostearamide, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Propylene Glycol Dicaprylate\/Dicaprate, PEG-14M, Styrene\/Butadiene Copolymer, Squalane, Phosphatidylcholine, Citric Acid, PPG-1 Trideceth-6, Iodopropynyl Butylcarbamate, Isopropyl Alcohol, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Basic Violet 2 (CI 42520).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Joico Blonde Life Violet Conditioner on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it on 1–3 minutes for light toning; extend slightly for stronger neutralizing, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on bleached or highlighted hair regularly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free and formulated for fragile, lightened hair; use as part of a maintenance routine between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425424269659,"sku":"B07XCZK8PH","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-blonde-life-violet-conditioner-front-bottle.jpg?v=1782206403"},{"product_id":"joico-blonde-life-violet-shampoo-for-cool-bright-blonde-hair-10-1-fl-oz-sulfate-free-tone-refreshing","title":"Joico Blonde Life Violet Shampoo for Cool \u0026 Bright Blonde Hair — 10.1 fl oz, Sulfate-Free Tone-Refreshing","description":"\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Violet Shampoo is a violet-toned cleanser that neutralizes brassy and yellow tones to keep cool blondes bright and shiny.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for color-treated and naturally light hair, this sulfate-free shampoo uses violet pigments to counteract warm undertones while cleansing gently. Enriched with Monoi and Tamanu oils, it helps maintain softness and manageability so hair looks polished between salon visits. The formula creates a rich lather that lifts impurities without stripping color, preserving a cool, luminous blonde finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will it reduce brassiness and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eYou can see noticeable tone correction after a single wash: the violet pigments deposit subtle cool pigments as you shampoo, neutralizing unwelcome warmth. Results depend on starting hair tone and how long the shampoo sits, so timing and frequency affect intensity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible neutralizing after one use for mild brassiness\u003c\/li\u003e\n  \u003cli\u003eStronger touch-ups with a few minutes of processing time\u003c\/li\u003e\n  \u003cli\u003eWeekly or biweekly use to maintain brightness on color-treated hair\u003c\/li\u003e\n  \u003cli\u003eWorks gradually—safe for regular use without over-toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or strip my color?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is free of SLS\/SLES sulfates, designed to cleanse without aggressive stripping. Monoi and Tamanu oils help restore softness, so hair feels cleaner but not brittle or over-dried after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants for gentler cleansing\u003c\/li\u003e\n  \u003cli\u003eOils in the blend for added hydration and shine\u003c\/li\u003e\n  \u003cli\u003eFormulated to preserve salon-applied color integrity\u003c\/li\u003e\n  \u003cli\u003eProduces a creamy lather that rinses clean without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best cool-blonde results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a lather focusing on mid-lengths to ends, and leave on for one to five minutes depending on desired toning strength. Rinse thoroughly and follow with a conditioner or mask from the Blonde Life line for balanced moisture and added protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; massage evenly through lengths and ends\u003c\/li\u003e\n  \u003cli\u003eLeave 1–5 minutes to control tone intensity\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with a hydrating conditioner\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency—weekly or as needed for tone maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat salon benefits does this shampoo offer between appointments?\u003c\/h3\u003e\n\u003cp\u003eBlonde Life Violet Shampoo refreshes cool tones so root-to-end color appears more consistent and less brassy between salon visits. It helps extend the visual life of highlights and lightened hair while adding shine and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMaintains cooler tones and reduces visible brass\u003c\/li\u003e\n  \u003cli\u003eBoosts surface shine for a salon-fresh look\u003c\/li\u003e\n  \u003cli\u003eKeeps hair smoother and easier to style\u003c\/li\u003e\n  \u003cli\u003eSimplifies at-home maintenance for color-treated blondes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for naturally blonde, highlighted, balayage, or lightened hair wearers who want to neutralize yellow and warm brass tones without harsh sulfates. It suits anyone seeking a gentle, oil-enriched shampoo to refresh cool blonde color and support softer, shinier hair between professional color services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMonoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS\/INGREDIÉNTS\/INGREDIENTES: Water\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Blonde Life Violet Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly or as needed—leave 1–5 minutes for stronger toning; adjust frequency based on brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free and formulated to gently cleanse while helping preserve color and reduce brassy tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53425424335195,"sku":"B07XGD3V4W","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-blonde-life-front-bottle.jpg?v=1782206403"},{"product_id":"joico-defy-damage-protective-shield-leave-in-spray-3-38-fl-oz-heat-uv-protection-color-preserving-strength","title":"Joico Defy Damage Protective Shield leave-in spray — 3.38 fl oz, heat \u0026 UV protection, color-preserving strength","description":"\u003cstrong\u003eJoico Defy Damage Protective Shield is a leave-in protective spray that shields damaged, color-treated hair from heat, UV and environmental stress while strengthening strands and preserving color.\u003c\/strong\u003e\n\n\u003cp\u003eLightweight and formulated with moringa seed and arginine, this daily-use spray creates a protective barrier to reduce breakage during styling and slow color fade. Apply before blow-drying or heat styling to reinforce hair internally and smooth the cuticle externally. It’s designed for regular use so every styling session contributes to stronger, shinier hair over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product protect hair during heat styling?\u003c\/h3\u003e\n\u003cp\u003eThe Protective Shield forms a barrier that helps hair resist the mechanical and thermal forces of styling tools. That barrier lowers the chance of combing and heat-related breakage and keeps strands more flexible when exposed to high temperatures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a protective layer before blow-drying, flat-ironing, or curling\u003c\/li\u003e\n  \u003cli\u003eHelps hair become up to 4X more resistant to breakage during heat styling\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents weighed-down hair or greasy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help strengthen and preserve color?\u003c\/h3\u003e\n\u003cp\u003eKey actives like moringa seed extract and arginine support fiber resilience and cuticle integrity without heavy silicones. These ingredients work together to fortify internal bonds and maintain surface smoothness, which helps color last longer and appear brighter.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa seed adds antioxidant-rich protection against environmental aggressors\u003c\/li\u003e\n  \u003cli\u003eArginine supports strand strength and resiliency from inside out\u003c\/li\u003e\n  \u003cli\u003eFormulation minimizes color fade caused by UV and daily styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eSpritz onto towel-dried hair and comb through before applying heat, or mist lightly on dry hair prior to styling for extra defense. Use it consistently—every time before heat—to build cumulative protection and help reduce long-term damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, damp hair and comb through for even coverage\u003c\/li\u003e\n  \u003cli\u003eUse before blow-drying, flat-ironing or curling for optimal protection\u003c\/li\u003e\n  \u003cli\u003eCan be used sparingly on dry hair for touch-up protection during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this leave hair sticky or heavy?\u003c\/h3\u003e\n\u003cp\u003eNo — the formula is made to be lightweight and rinse-free, leaving hair soft and shiny rather than tacky. It protects without creating buildup, so hair keeps natural movement and bounce.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy finish preserves body and texture\u003c\/li\u003e\n  \u003cli\u003eRinse-free, everyday-friendly formula\u003c\/li\u003e\n  \u003cli\u003eSuitable for layered routines alongside conditioners and styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Joico Defy Damage Protective Shield is ideal for anyone with weakened, chemically treated, or color-processed hair who regularly uses heat tools or spends time outdoors. It’s suited to customers who want a lightweight, daily protectant that reduces styling breakage and helps prolong color vibrancy while improving hair manageability and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine INGREDIENTS: Water\/Aqua\/Eau, Dimethicone, Cetearyl Alcohol, Behentrimonium Chloride, Cinnamidopropyltrimonium Chloride, C12-15 Alkyl Benzoate, Myristyl Alcohol, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Rosa Canina Fruit Oil, Tocopherol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Silicone Quaternium-16, Aminopropyl Dimethicone, Disodium EDTA, Trimethylsiloxyamodimethicone, Dipropylene Glycol, Undeceth-11, Steartrimonium Chloride, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-4 Laurate, Butyloctanol, C11-15 Pareth-7, Citric Acid, Undeceth-5, C12-16 Pareth-9, Glycerin, Trideceth-12, PEG-6 Methyl Ether Dimethicone, Aminomethyl Propanol, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citronellol, Alpha-Isomethyl Ionone, Limonene, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for color-treated hair to help protect against fade and environmental stress without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe to use every day before heat styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use it daily before heat to build protection and reduce styling-related breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426100240731,"sku":"B07NXVWVG2","price":40.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-front-bottle.jpg?v=1782210599"},{"product_id":"joico-joifull-volumizing-styler-for-fine-thin-hair-3-38-fl-oz-lightweight-long-lasting-volume-non-sticky-finish","title":"Joico JoiFULL Volumizing Styler for Fine, Thin Hair — 3.38 fl oz, Lightweight Long-Lasting Volume \u0026 Non-Sticky Finish","description":"\u003cp\u003e\u003cstrong\u003eJoico JoiFULL Volumizing Styler is a lightweight hybrid styling crème-gel that gives fine, thin hair immediate body, long-lasting lift, and touchable texture without sticky residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that needs visible fullness without stiffness, this formula blends the glide of a light cream with the sculpting hold of a gelée. Enriched with rice protein, bamboo extract and lotus flower, the styler builds lift at the roots and thickness through the lengths while Smart Release Technology gradually delivers strengthening nutrients. The result is bouncy, natural-looking volume that moves with your hair and resists pollution-related dulling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does JoiFULL create noticeable volume without crunch?\u003c\/h3\u003e\n\u003cp\u003eThe product combines airy slip and shaping polymers so hair gains lift and structure but stays soft to the touch. Unlike heavy mousses or sticky sprays, this hybrid texture layers smoothly and sets without leaving flakes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAiry crème base for smooth application and even distribution.\u003c\/li\u003e\n  \u003cli\u003eGelee-like hold to shape and support root lift.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish for natural movement and combability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich active ingredients help strengthen and thicken fine strands?\u003c\/h3\u003e\n\u003cp\u003eKey botanicals and proteins in the formula target fragility and limpness to improve the look and feel of fine hair. The blend supports visible body while helping strands resist breakage from daily styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice protein adds amino acids to strengthen and give a fuller feel.\u003c\/li\u003e\n  \u003cli\u003eBamboo extract supplies silica for firmer, shinier hair texture.\u003c\/li\u003e\n  \u003cli\u003eLotus flower contributes minerals that support elasticity and healthy appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this styler protect hair from environmental damage?\u003c\/h3\u003e\n\u003cp\u003eYes — Smart Release Technology encases active ingredients in an invisible delivery system that continuously releases strengthening components. This helps maintain hair resilience against repeated styling and environmental stressors without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInvisible liposome delivery for ongoing ingredient release.\u003c\/li\u003e\n  \u003cli\u003eFormulation reduces the appearance of pollution-related dullness.\u003c\/li\u003e\n  \u003cli\u003eLightweight finish avoids build-up while preserving shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use JoiFULL for best results on fine hair?\u003c\/h3\u003e\n\u003cp\u003eApply to towel-dried hair focusing on roots and mid-lengths, then blow-dry while lifting sections to set volume. It layers well under heat tools and restyles without stiffness throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a pea-to-quarter-size amount depending on hair density.\u003c\/li\u003e\n  \u003cli\u003eWork from roots to ends; use round-brush lift while blow-drying.\u003c\/li\u003e\n  \u003cli\u003eTouch up by scrunching or re-blow-drying small sections for added lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico JoiFULL Volumizing Styler is aimed at anyone with fine, thin or limp hair who wants natural-looking body, texture and improved strand strength without a sticky or crunchy finish. It's ideal for daily styling routines, heat-assisted blowouts, and for those seeking products that add fullness while delivering conditioning benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, PVP, PROPYLENE GLYCOL, POLYQUATERNIUM-4, DIMETHICONE, PHENOXYETHANOL, POLYIMIDE-1, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, HYDROLYZED RICE PROTEIN, ARGININE HCL, NELUMBO NUCIFERA FLOWER EXTRACT, ROSA CANINA FRUIT OIL, BAMBUSA VULGARIS STEM EXTRACT, HYDROXYETHYLCELLULOSE, TRIMETHYLSILOXYAMODIMETHICONE, PHOSPHATIDYLCHOLINE, POLYSORBATE 20, CITRIC ACID, C11-15 PARETH-7, GLYCERIN, C12-16 PARETH-9, TRIDECETH-12, AMINOMETHYL PROPANOL, TETRASODIUM EDTA, PEG-4 LAURATE, IODOPROPYNYL BUTYLCARBAMATE, LIMONENE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, CITRAL, FRAGRANCE\/PARFUM, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is JoiFULL suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight formula and strengthening ingredients are safe for color-treated hair and help maintain shine without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair feel stiff?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The hybrid cream-gel provides hold and structure while keeping hair soft and touchable, not crunchy or sticky.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426141856091,"sku":"B07X8RRS2H","price":38.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-joifull-front-packaging.jpg?v=1782210936"},{"product_id":"joico-blonde-life-brightening-shampoo-for-blonde-hair-10-1-fl-oz-sulfate-free-with-monoi-tamanu-oils-for-softness","title":"Joico Blonde Life Brightening Shampoo for Blonde Hair — 10.1 fl oz, Sulfate-Free with Monoi \u0026 Tamanu Oils for Softness","description":"\u003cstrong\u003eJoico Blonde Life Brightening Shampoo is a sulfate-free cleansing formula that lifts dirt and oil while enhancing softness and brightness for blonde hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis gentle, color-friendly shampoo is formulated to preserve and brighten blonde shades without harsh SLES\/SLS sulfates. Infused with Monoi and Tamanu oils, it creates a rich, creamy lather that cleanses effectively yet rinses away without leaving residue, helping hair feel smooth, manageable, and refreshed after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo brighten and preserve blonde tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on removing dulling buildup and light environmental grime that can mute blonde tones, restoring a cleaner, more luminous appearance. It avoids common sulfates that can strip color, so your salon or natural blonde stays fresher between color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves residue and pollutants that dull blonde hair\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing to protect color vibrancy\u003c\/li\u003e\n  \u003cli\u003eLight-reflecting finish for a brighter look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make hair softer and easier to detangle?\u003c\/h3\u003e\n\u003cp\u003eYes — Joico Blonde Life Brightening Shampoo is formulated to leave strands feeling noticeably softer and smoother when damp. The blend of Monoi and Tamanu oils helps condition the hair shaft, so combs and brushes glide through with less pulling and breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditioning oils add slip for easier detangling\u003c\/li\u003e\n  \u003cli\u003eRinses clean to prevent gummy residue that causes snagging\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for styling and blow-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this gentle enough for frequent washing and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eDesigned without SLES\/SLS sulfates, the shampoo is milder than conventional sulfate formulas and suitable for more frequent use. It cleans effectively while helping maintain tone and hydration, making it a practical choice for daily or alternate-day hair care routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free base reduces aggressive stripping of color\u003c\/li\u003e\n  \u003cli\u003eCreates a rich lather so less product is needed per wash\u003c\/li\u003e\n  \u003cli\u003eSafe for use on both natural and color-treated blondes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into a rich lather focusing on roots and areas with buildup, then rinse thoroughly. Follow with a conditioner or treatment from the Blonde Life line to lock in softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for medium-length hair, more for longer\/thicker hair\u003c\/li\u003e\n  \u003cli\u003ePair with Joico Blonde Life conditioner or mask for amplified benefits\u003c\/li\u003e\n  \u003cli\u003eAlternate with a clarifying shampoo occasionally if exposed to heavy mineral buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Joico Blonde Life Brightening Shampoo is made for people with blonde, highlighted, or lightened hair who want a gentle, effective cleanser that maintains brightness and improves softness. It suits salon-colored blondes and naturally light hair alike, especially those seeking sulfate-free care and improved detangling during everyday styling.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ewater\/aqua\/eau, sodium c14-16 olefin sulfonate, isopropylamine dodecylbenzenesulfonate, cocamide mipa, decyl glucoside, glycol stearate, glyceryl caprylate\/caprate, calophyllum inophyllum seed oil, cocos nucifera (coconut) oil, hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzed keratin, pentapeptide-30 cysteinamide, pentapeptide-29 cysteinamide, tetrapeptide-29 argininamide, tetrapeptide-28 argininamide, gardenia tahitensis flower extract, sorbitol,divinyldimethicone\/dimethicone copolymer, bis-cetearyl amodimethicone, polyquaternium-10, peg-150 distearate, silicone quaternium-16, amodimethicone, peg-90m, c12-13 pareth-23, citric acid, undeceth-11, ceteareth-25, ceteareth-7, c11-15 pareth-7, trideceth-12, glycerin, laureth-9, undeceth-5, tetrasodium edta, butyloctanol, peg-4 laurate, iodopropynyl butylcarbamate, dmdm hydantoin, sodium hydroxide, butylphenyl methylpropional, limonene, geraniol, fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Blonde Life Brightening Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is formulated without SLES\/SLS sulfates to cleanse gently while protecting blonde tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated blondes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s safe for color-treated blonde hair and helps maintain brightness and softness between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426145952091,"sku":"B07XRYM5RC","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-blonde-life-front-bottle_23f87760-902e-48b8-a4d6-5bc2ea075361.jpg?v=1782210962"},{"product_id":"joico-blonde-life-brightening-conditioner-for-bleached-highlighted-hair-8-5-fl-oz-lightweight-hydration-shine","title":"Joico Blonde Life Brightening Conditioner for Bleached \u0026 Highlighted Hair — 8.5 fl oz, Lightweight Hydration \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Brightening Conditioner is a lightweight, nourishing conditioner that brightens and detangles bleached or highlighted blonde hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated specifically for chemically lightened and high-lift blondes, this conditioner restores softness, smoothness and surface shine while keeping strands buoyant. Infused with Monoi and Tamanu oils, it targets dry, porous hair to help reduce tangles and enhance polished reflectivity. Unlike heavy restorative masks, this product delivers noticeable manageability and brightness in a daily-use friendly texture.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this conditioner improve my blonde’s appearance?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula smooths the hair cuticle to increase light reflection and give highlights a cleaner, brighter look. By replenishing moisture to porous, processed strands, it reduces frizz and promotes a satin finish that reads as healthy shine. Results are immediate: detangled, softer hair with a polished surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens highlighted and bleached sections without toning down lift\u003c\/li\u003e\n  \u003cli\u003ePolishes cuticle for enhanced gloss and visible gleam\u003c\/li\u003e\n  \u003cli\u003eImproves comb-through and reduces breakage from knots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh my hair down or make it greasy?\u003c\/h3\u003e\n\n\u003cp\u003eNo — the conditioner is designed to deliver deep nourishment while keeping body and movement intact. Lightweight conditioning agents and a carefully balanced oil blend restore hydration only where needed, so you retain natural bounce. It’s suitable for daily use without buildup when rinsed thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless finish preserves volume and style shape\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing Monoi and Tamanu oils hydrate without heaviness\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base reduces stripping and helps maintain color integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it help with tangles and manageability?\u003c\/h3\u003e\n\n\u003cp\u003eThe Brightening Conditioner improves slip, allowing brushes and fingers to move through hair with less resistance. Conditioning polymers coat the strand surface to smooth rough spots that catch and bind, which decreases mechanical damage during styling. You’ll notice easier detangling right after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant detangling reduces breakage during combing\u003c\/li\u003e\n  \u003cli\u003eSlick, conditioned surface cuts down on snagging\u003c\/li\u003e\n  \u003cli\u003eSupports smoother styling and faster blow-dry times\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated blonde hair and daily use?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formulation avoids harsh sulfates and focuses on replenishing oils and conditioners suited to color-treated, chemically processed hair. It maintains brightness and softness without aggressive cleansing or heavy waxy residues, making it appropriate for routine use. For best results, pair with the Joico Blonde Life Brightening Shampoo and follow with heat protection when styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to help protect tone and prevent premature fading\u003c\/li\u003e\n  \u003cli\u003eDesigned for bleached, double-processed, and high-lift blondes\u003c\/li\u003e\n  \u003cli\u003eWorks well within a blonde care routine to maintain polished results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Blonde Life Brightening Conditioner is ideal for anyone with bleached, highlighted, or high-lift blonde hair seeking a lightweight yet deeply nourishing product that detangles, enhances shine and preserves natural movement. If your blonde feels dry, rough or dull after chemical services but you want to avoid heavy, greasy conditioners, this formula provides targeted hydration and visible brightening without sacrificing volume.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, cetearyl alcohol, behentrimonium chloride, isopropyl palmitate, stearyl alcohol, bis-diisopropanolamino-pg-propyl dimethicone\/bis-isobutyl peg-14 copolymer, propylene glycol, cetyl esters, cocos nucifera (coconut) oil, carthamus tinctorius (safflower) seed oil, helianthus annuus (sunflower) seed oil, calophyllum inophyllum seed oil, hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzed keratin, gardenia tahitensis flower extract, pentapeptide-30 cysteinamide, pentapeptide-29 cysteinamide, tetrapeptide-29 argininamide, tetrapeptide-28 argininamide, arginine,hydroxyethylcellulose, guar hydroxypropyltrimonium chloride, polyquaternium-37, bis-ethyl(isostearylimidazoline) isostearamide, propylene glycol dicaprylate\/dicaprate,peg-14m,styrene\/butadiene copolymer,polysorbate 20, disodium edta, butyloctanol, ppg-1 trideceth-6, magnesium nitrate, magnesiumchloride, methylchloroisothiazolinone, methylisothiazolinone, dmdm hydantoin,isopropyl alcohol, citric acid, sodium hydroxide, butylphenyl methylpropional, limonene,geraniol,fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every time I wash my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for regular use to hydrate and detangle without heavy buildup when rinsed thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for bleached and highlighted blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — designed specifically for bleached, double-processed, and high-lift blondes and is sulfate-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426145984859,"sku":"B07XRG1WC9","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-blonde-life-front-packaging_3cef2b66-8717-4026-9bbc-4ff30f193081.jpg?v=1782210962"},{"product_id":"joico-dream-blowout-thermal-protection-creme-6-7-fl-oz-heat-shield-to-450-f-frizz-control-faster-drying","title":"Joico Dream Blowout Thermal Protection Crème — 6.7 fl oz | Heat Shield to 450°F, Frizz Control \u0026 Faster Drying","description":"\u003cp\u003e\u003cstrong\u003eJoico Dream Blowout Thermal Protection Crème is a leave-in styling crème that shields hair from heat up to 450°F while speeding drying, reducing breakage, and taming frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a one-and-done blow-dry companion, this lightweight crème smooths strands, adds shine, and creates long-lasting resistance to humidity without weighing hair down. It works on most hair types and aims to deliver a salon-style blowout at home by protecting against thermal stress and helping hair dry more quickly with improved manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Dream Blowout protect hair during heat styling?\u003c\/h3\u003e\n\u003cp\u003eThe formula forms a protective layer around the strand to minimize direct heat impact from blow dryers, flat irons, and hot brushes. By limiting thermal exposure it helps reduce surface damage and keeps hair smoother after styling.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeat protection rated up to 450°F for high-temperature tools\u003c\/li\u003e\n\u003cli\u003eLight emollients that help distribute heat evenly\u003c\/li\u003e\n\u003cli\u003eReduces combing-related breakage compared to non-conditioning cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product speed up my drying time and reduce frizz?\u003c\/h3\u003e\n\u003cp\u003eYes — Dream Blowout is formulated to accelerate drying so you spend less time with a dryer. It also settles the cuticle to lessen flyaways and static, producing a sleeker finish that resists humidity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClinically shown to cut drying time by up to 50%\u003c\/li\u003e\n\u003cli\u003eControls frizz and static for smoother-looking hair\u003c\/li\u003e\n\u003cli\u003eHumectant and film-forming ingredients that fend off moisture-induced frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it affect hair strength and breakage?\u003c\/h3\u003e\n\u003cp\u003eThe crème includes conditioning components that improve combability and resilience, helping fragile or damaged hair withstand mechanical stress. Regular use supports reduced breakage during styling compared with non-conditioning routines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOver 75% reduction in combing breakage on damaged hair versus non-conditioning shampoo\u003c\/li\u003e\n\u003cli\u003eConditions strands to improve elasticity and reduce snapping\u003c\/li\u003e\n\u003cli\u003eNon-greasy finish keeps hair flexible while protected\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small, even amount to towel-dried hair from mid-lengths to ends before blow-drying. Use a heat tool as usual; for extra sleekness follow with a smoothing brush or flat iron on low to moderate heat.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWork through damp hair; avoid roots if you prefer more volume\u003c\/li\u003e\n\u003cli\u003ePair with a round brush for a polished blowout\u003c\/li\u003e\n\u003cli\u003eReapply sparingly to dry ends only if extra protection is needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Dream Blowout Thermal Protection Crème suits anyone who wants a faster, smoother blow-dry with built-in heat defense—ideal for those with dry, frizz-prone, color-treated, or slightly damaged hair seeking salon-quality results at home. If you style with heat tools regularly and want added shine, moisture balance, and breakage reduction, this lightweight crème is engineered to integrate easily into your daily routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Dimethicone, Cetearyl Alcohol, Crambe Abyssinica Seed Oil Phytosterol Esters, Carthamus Tinctorius (Safflower) Seed Oil, Schinziophyton Rautanenii Kernel Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Arginine HCl, Phosphatidylcholine, Behentrimonium Chloride, Polyquaternium-37, Dicaprylyl Carbonate, Glyceryl Laurate, Citric Acid, Phenoxyethanol, Glyceryl Stearate SE, Isopropyl Alcohol, Lauryl Glucoside, Sodium Gluconate, Hydroxycitronellal, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Dream Blowout safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is suitable for color-treated hair and helps protect strands during heat styling without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount for short hair and a nickel-to-quarter size for longer hair; adjust as needed to avoid weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426168136027,"sku":"B083JSWV1Q","price":39.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-dream-blowout-front-packaging.jpg?v=1782211167"},{"product_id":"joico-moisture-recovery-treatment-balm-for-thick-coarse-dry-hair-8-5-fl-oz-5-minute-deep-conditioning-mask-with-jojoba-shea","title":"Joico Moisture Recovery Treatment Balm for Thick, Coarse Dry Hair — 8.5 fl oz, 5-Minute Deep-Conditioning Mask with Jojoba \u0026 Shea","description":"\u003cstrong\u003eJoico Moisture Recovery Treatment Balm is an intensive five-minute deep-conditioning mask formulated to restore moisture, reduce breakage, and smooth thick, coarse, dry hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis rich treatment combines sea kelp, jojoba oil, shea butter, keratin, and a smart-release liposome system to deliver sustained hydration and protein replenishment. Designed to work quickly, the balm targets rough, dehydrated strands to improve elasticity, tame frizz, and add shine without weighing hair down. Use it as a weekly rescue or whenever hair feels brittle after styling or exposure.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see improvement after using this treatment?\u003c\/h3\u003e\n\u003cp\u003eVisible improvements often appear after a single five-minute application: hair feels softer, smoother, and easier to detangle. Continued use helps strengthen strands and reduce split ends over time by restoring lost moisture and proteins.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks in as little as five minutes for immediate softness.\u003c\/li\u003e\n  \u003cli\u003eDelivers 24-hour moisture when paired with Joico Moisture Recovery Shampoo.\u003c\/li\u003e\n  \u003cli\u003eSmart Release Technology gradually releases reparative ingredients for ongoing benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are in the formula and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe balm blends plant-derived and protein ingredients to hydrate, seal the cuticle, and rebuild weakened fiber. Sea kelp and jojoba oil supply minerals and fatty acids for moisture and shine; keratin and arginine help repair and reinforce the hair’s structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSea kelp: supplies vitamins and minerals to boost hydration.\u003c\/li\u003e\n  \u003cli\u003eJojoba oil and shea butter: add emollient moisture and smoothness.\u003c\/li\u003e\n  \u003cli\u003eKeratin, arginine, rose hip oil: repair and strengthen hair from within.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh my hair down or make oily roots worse?\u003c\/h3\u003e\n\u003cp\u003eFormulated for thicker, coarser hair types, the balm is richer by design but rinses clean when used as directed. Apply mainly to mid-lengths and ends to avoid overloading the scalp area; rinsing thoroughly prevents residue that could flatten fine roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest applied from mid-shaft to ends for targeted hydration.\u003c\/li\u003e\n  \u003cli\u003eShort contact times (five minutes) limit buildup at the scalp.\u003c\/li\u003e\n  \u003cli\u003eRinse well to preserve natural volume at the roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does Smart Release Technology benefit long-term hair health?\u003c\/h3\u003e\n\u003cp\u003eThe liposome delivery system releases restorative oils and proteins gradually, so the repair process continues after you rinse. That sustained release helps fortify hair against everyday stressors like heat styling, brushing, and environmental exposure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContinuous release of rose hip oil, arginine, and keratin for extended repair.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce cumulative damage from styling and manipulation.\u003c\/li\u003e\n  \u003cli\u003eSupports improved elasticity and decreased breakage over repeated use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Moisture Recovery Treatment Balm is best suited for people with thick, coarse, or very dry hair seeking a fast, professional-strength recovery treatment. It’s ideal for anyone wanting to reduce frizz and breakage while restoring shine and manageability—especially those who use heat tools, color, or chemical treatments that leave hair feeling brittle. If your hair is fine or prone to quick oiliness, use sparingly and focus on lengths and ends.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, FRAGRANCE\/PARFUM, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED OLIVE OIL, ASTROCARYUM MURUMURU SEED BUTTER, HYDROLYZED ALGIN, SEA WATER\/MARIS AQUA\/EAU DE MER, CHLORELLA VULGARIS EXTRACT, ISOPROPYL ALCOHOL, PHENOXYETHANOL, AMINOPROPYL DIMETHICONE, GLUTAMIC ACID, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, OCTYLDODECANOL, STEARTRIMONIUM CHLORIDE, ARGININE, PROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, PEG-90M, GLYCERIN, LIMONENE, BENZYL BENZOATE, ORANGE 4 (CI 15510), YELLOW 5 (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the Treatment Balm on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave on for five minutes for quick results; extend to 10–15 minutes for deeper conditioning if hair is very dry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula helps restore moisture and strengthen color-treated hair without stripping color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426168365403,"sku":"B083JT5T7Q","price":42.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-moisture-recovery-front-packaging.jpg?v=1782211167"},{"product_id":"joico-defy-damage-protective-shampoo-for-color-treated-hair-33-8-fl-oz-bond-strengthening-with-moringa-arginine","title":"Joico Defy Damage Protective Shampoo for Color-Treated Hair — 33.8 fl oz, Bond-Strengthening with Moringa \u0026 Arginine","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a bond-strengthening, color-protecting daily cleanser formulated with moringa seed oil and arginine to reduce breakage and preserve vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-treated and fragile hair, this salon-grade shampoo creates a decadent lather that removes dirt, oil, and product buildup while helping fortify weakened strands. Its formula works to protect color from fading and to rebuild tensile strength so hair looks smoother, shinier, and healthier after use. The 33.8 fl oz size is ideal for at-home maintenance or professional backbar use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help reduce breakage and strengthen hair?\u003c\/h3\u003e\n\n\u003cp\u003eDefy Damage targets the hair’s internal bonds by combining arginine—a natural amino acid—with protective complexes that reinforce fiber structure. Over repeated use, the shampoo helps hair resist mechanical stress, leaving strands more resilient during brushing and styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eContains arginine to support internal bond integrity\u003c\/li\u003e\n  \u003cli\u003eClinically shown improvements in strength and reduced breakage\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing preserves hair’s natural moisture and fortifies fiber\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my color looking fresh longer?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is created to prevent harsh cuticle lifting and strip-free cleansing, which helps maintain color intensity. By minimizing color loss from washing and environmental aggressors, users report sustained vibrancy through multiple washes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePreserves over 90% of color vibrancy in controlled testing\u003c\/li\u003e\n  \u003cli\u003eNon-stripping surfactant system protects dye molecules\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil adds shine and a protective surface layer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the shampoo feel and smell like, and how do I use it?\u003c\/h3\u003e\n\n\u003cp\u003eExpect a luxurious, creamy lather that rinses clean without leaving residue. A small amount goes a long way: apply to wet hair, massage through length and roots, then rinse; follow with your favorite conditioner. Suitable for daily use depending on scalp and styling needs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRich foam for a salon-like cleansing experience\u003c\/li\u003e\n  \u003cli\u003eLight conditioning effect leaves hair soft and manageable\u003c\/li\u003e\n  \u003cli\u003eRecommended routine: shampoo, rinse, condition with a complementary Defy Damage product\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for chemically treated or fragile hair types?\u003c\/h3\u003e\n\n\u003cp\u003eFormulated specifically with color-treated, weakened, or chemically processed hair in mind, this shampoo balances effective cleansing with bond-supporting ingredients. It avoids aggressive stripping, helping maintain both the health and appearance of treated hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned for color, lightened, and chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eHelps reduce breakage up to 80% in usage studies\u003c\/li\u003e\n  \u003cli\u003eWorks well as part of a multi-step bond-repair regimen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Defy Damage Protective Shampoo is ideal for anyone with color-treated or chemically processed hair who wants to minimize breakage, keep shade brightness, and improve overall manageability. It's a practical choice for salon professionals stocking backbar product, daily home users looking for long-lasting color protection, and anyone needing a strengthening shampoo without harsh stripping. Pair with Joico Defy Damage conditioner or treatments for a complete bond-support routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for gentle daily use, though frequency can vary by scalp type and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it work on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — designed for chemically treated and lightened hair to help reduce breakage and preserve color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426193236315,"sku":"B0871KTLB2","price":56.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-front-bottle_354d6064-dbf4-4e81-a0f6-d4d2cca13925.jpg?v=1782211368"},{"product_id":"joico-defy-damage-protective-shampoo-for-color-treated-hair-10-1-fl-oz-bond-strengthening-color-preserving","title":"Joico Defy Damage Protective Shampoo for Color-Treated Hair, 10.1 fl oz — Bond‑Strengthening \u0026 Color‑Preserving","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a bond-strengthening, color-preserving daily cleanser formulated with moringa seed oil and arginine to reduce breakage and keep color vibrant.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-treated and fragile hair, this shampoo creates a decadent lather that removes dirt and buildup while protecting the hair’s internal bonds and surface cuticle. It pairs repair-minded actives with gentle cleansing to leave hair softer, shinier, and more resilient from the very first wash. The formula targets common causes of breakage and color fade without harsh stripping, helping hair look healthier and feel stronger over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage and strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eJoico Defy Damage uses bond-supporting ingredients like arginine to reinforce hair structure and moringa seed oil to nourish and smooth the strand surface. The combination helps hair resist mechanical stress and breakage during styling and everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine works at the bond level to improve tensile strength.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil adds slip and surface conditioning to reduce friction.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants cleanse without roughing the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help keep my hair color from fading?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to preserve color vibrancy by cleansing without stripping dye molecules or opening the cuticle excessively. Use with color-safe conditioners for optimal retention and a noticeably brighter finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-preserving surfactants minimize pigment loss.\u003c\/li\u003e\n  \u003cli\u003eBond protection reduces fiber damage that can dull color.\u003c\/li\u003e\n  \u003cli\u003eDaily use helps maintain over 90% of color vibrancy as marketed when paired with the system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and experience should I expect in use?\u003c\/h3\u003e\n\u003cp\u003eExpect a rich, luxurious lather that rinses clean while leaving hair soft rather than stripped. The shampoo balances thorough cleansing with conditioning benefits so strands feel smooth and manageable right away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDecadent foam for a salon-like wash experience.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, shiny, and easier to detangle.\u003c\/li\u003e\n  \u003cli\u003eFormulated for daily use on color-treated or fragile hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I notice results and how should I incorporate it?\u003c\/h3\u003e\n\u003cp\u003eMany users report improved softness and shine after the first use, with measurable strength benefits appearing over repeated applications. For best results, shampoo, rinse, and follow with a compatible Joico conditioner or bond-repair treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible softness and shine from the first wash.\u003c\/li\u003e\n  \u003cli\u003eProgressively reduces breakage with regular use (brand claims of 80% less breakage and 5X stronger hair when used as directed).\u003c\/li\u003e\n  \u003cli\u003ePair with the Defy Damage system for full bond-strengthening benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shampoo is suited for people with color-treated, weakened, or frequently styled hair seeking a gentle daily cleanser that also targets bond repair and color retention. If your priorities are reducing breakage, preserving salon color, and smoothing the hair surface while maintaining a luxurious wash experience, this shampoo is formulated to address those needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to cleanse gently while helping preserve color vibrancy and reduce pigment loss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily; follow with a conditioning or bond-repair product for best strength and color protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426193400155,"sku":"B087FBL23H","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-front-packaging.jpg?v=1782211368"},{"product_id":"joico-k-pak-color-therapy-luster-lock-spray-for-color-treated-hair-6-7-fl-oz-detangles-protects-with-argan-manketti-oils","title":"Joico K-PAK Color Therapy Luster Lock spray for color-treated hair — 6.7 fl oz, detangles \u0026 protects with argan \u0026 Manketti oils","description":"\u003cp\u003e\u003cstrong\u003eJoico K-PAK Color Therapy Luster Lock is a lightweight leave-in spray that instantly detangles, tames frizz, boosts shine, and helps protect color-treated hair from styling stress, heat, and UV exposure.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-treated and chemically processed hair, this daily multi-perfector combines African Manketti oil, argan oil, keratin, and Joico’s SmartRelease technology to nourish strands while forming an invisible protective shield. It’s a non-greasy mist meant to be used after towel-drying or on dry hair to reduce breakage during combing, enhance smoothness, and help maintain vibrant color between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray help keep my color-looking fresh?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets fading factors like UV rays and environmental stressors with antioxidant-rich botanical oils and UV protection. SmartRelease technology delivers repair and protection ingredients over time, supporting longer-lasting color vibrancy without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps lock in over 82% of color vibrancy for up to 8 weeks.\u003c\/li\u003e\n  \u003cli\u003eContains African Manketti oil for antioxidant protection against fading.\u003c\/li\u003e\n  \u003cli\u003eProvides UVA\/UVB defense to reduce color washout from sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this make my hair feel softer and easier to detangle?\u003c\/h3\u003e\n\u003cp\u003eYes — the lightweight mist smooths the hair surface and reduces friction so combs and brushes glide through more easily. Keratin and argan oil add slip, which helps reduce combing-related breakage while improving overall softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2× stronger hair against combing breakage versus a non-conditioning shampoo on damaged hair.\u003c\/li\u003e\n  \u003cli\u003eInstant detangling effect for wet or dry hair.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smooth and touchable without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it protect hair from heat-styling and everyday damage?\u003c\/h3\u003e\n\u003cp\u003eThe spray creates an invisible shield that helps guard strands from thermal stress and mechanical wear caused by styling tools and daily manipulation. Repeated release of keratin and arginine helps repair and reinforce weakened areas so hair performs better under heat and styling pressure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eForms a protective barrier against heat styling and environmental stress.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease liposomes continuously deliver reparative ingredients.\u003c\/li\u003e\n  \u003cli\u003eSupports stronger, healthier-looking hair with regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Luster Lock for best results?\u003c\/h3\u003e\n\u003cp\u003eSpray on damp hair before blow-drying to protect and detangle, or mist over dry styles to refresh shine and tame frizz. Use daily as part of your routine; a little goes a long way, and it layers well under other styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 6–8 inches from hair; distribute evenly through lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eComb or brush through to remove tangles and ensure coverage.\u003c\/li\u003e\n  \u003cli\u003eReapply lightly to dry hair to boost shine or control flyaways.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico K-PAK Color Therapy Luster Lock is ideal for anyone with color-treated, highlighted, or chemically processed hair who wants an everyday, non-greasy mist to detangle, enhance shine, reduce frizz, and help protect color between salon visits. It’s suitable for fine to medium textures that need lightweight repair and thermal protection, as well as more damaged hair seeking added slip and strength without heaviness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, cyclopentasiloxane, Dimethicone, c12-15 alkyl benzoate, cinnamidopropyltrimonium Chloride, peg\/ppg-15\/15 dimethicone, keratin, hydrolyzed keratin, Laurdimonium hydroxypropyl hydrolyzed keratin, avena sativa (oat) Peptide, arginine, argania spinosa kernel oil, schinziophyton rautanenii Kernel oil, hydrolyzed keratin pg-propyl methylsilanediol, allantoin, Aloe barbadensis leaf juice, butyl methoxydibenzoylmethane, Oenothera biennis (evening primrose) oil, cocodimonium hydroxypropyl Hydrolyzed keratin, psidium guajava fruit extract, aleurites Moluccana seed oil, thioctic acid, tocopheryl acetate, hydrogenated Castor oil\/sebacic acid copolymer, dipropylene glycol, polysorbate 20, c10-40 isoalkylamidopropylethyldimonium ethosulfate, peg-40 Hydrogenated castor oil, cetrimonium chloride, Cocamidopropyl betaine, polyquaternium-11, Citric acid, propylene glycol, tetrasodium edta, Amodimethicone, polysilicone-19, glycerin, Polyquaternium-55, hyaluronic acid, glycolipids, Sodium ascorbyl phosphate, aminomethyl Propanol, iodopropynyl butylcarbamate, Diazolidinyl urea, dmdmhydantoin, butylphenyl Methylpropional, alpha-isomethyl ionone, Coumarin, cinnamyl alcohol, fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Luster Lock safe for all color-treated hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated and chemically processed hair, helping protect vibrancy and reduce fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this spray before heat styling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair before blow-drying or to dry hair before heat styling for added protection and detangling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426207719771,"sku":"B089WLBJ4Y","price":39.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-k-pak-luster-lock-front-bottle.jpg?v=1782211481"},{"product_id":"joico-k-pak-color-therapy-luster-lock-instant-shine-repair-treatment-8-5-fl-oz-keratin-argan-oil-for-color-treated-hair","title":"Joico K-PAK Color Therapy Luster Lock Instant Shine \u0026 Repair Treatment — 8.5 fl oz, Keratin \u0026 Argan Oil for Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003eJoico K-PAK Color Therapy Luster Lock is an instant shine and repair treatment that restores vibrancy and reduces breakage in color-treated hair with keratin, argan oil, and a time-release repair system.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eColor-treated hair needs targeted care to stay luminous and resilient. This formula combines strengthening proteins and nourishing oils to address weakness, dullness, and color fade without weighing hair down. Use it as a quick treatment to boost shine, help smooth the cuticle, and support hair that has been chemically or color treated.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Luster Lock improve shine and color vibrancy?\u003c\/h3\u003e\n\u003cp\u003eThe treatment deposits conditioning agents and lightweight oils that reflect light for an immediate glossy finish while helping slow color loss. Ingredients like African Manketti oil and argan oil help preserve pigments and add surface smoothness for longer-lasting vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant glossy effect that enhances color depth and reflection\u003c\/li\u003e\n  \u003cli\u003eAfrican Manketti oil supplies antioxidant-rich Vitamin E to protect against fading\u003c\/li\u003e\n  \u003cli\u003eArgan oil smooths the cuticle, improving light reflection\u003c\/li\u003e\n  \u003cli\u003eNon-greasy formula designed for color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this treatment help reduce breakage and strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the product blends keratin protein with Joico’s Smart Release delivery to reinforce fragile strands and replace lost proteins. With repeated use, hair becomes more resilient to combing stress and everyday styling that can cause snapping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin actively targets and fills weakened areas along the strand\u003c\/li\u003e\n  \u003cli\u003eClinically inspired claims show substantial reduction in combing breakage\u003c\/li\u003e\n  \u003cli\u003eSmart Release technology continuously delivers repair actives over time\u003c\/li\u003e\n  \u003cli\u003eSupports healthier-looking hair structure without heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow and when should I use this treatment in my routine?\u003c\/h3\u003e\n\u003cp\u003eThis product works as a quick salon-style boost when you need extra shine and repair. Apply to towel-dried or dry hair depending on desired effect, leave for the recommended time, then rinse for a fast treatment or lightly towel for a leave-in gloss using minimal product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo and before styling as a 1–5 minute treatment\u003c\/li\u003e\n  \u003cli\u003eCan be applied to damp hair for deeper penetration or a touch on dry ends for surface shine\u003c\/li\u003e\n  \u003cli\u003eSafe to include in regular color-care routines\u003c\/li\u003e\n  \u003cli\u003eSuitable for occasional intensive use or weekly maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat technology and key ingredients are inside the formula?\u003c\/h3\u003e\n\u003cp\u003eLuster Lock combines a targeted protein with natural oils and a liposome-based Smart Release system to keep repair ingredients active over time. These components work together to strengthen, hydrate, and protect color-treated hair from cumulative daily damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin — helps rebuild and reinforce weakened hair fibers\u003c\/li\u003e\n  \u003cli\u003eArgan oil — delivers hydration, fatty acids, and antioxidant support\u003c\/li\u003e\n  \u003cli\u003eAfrican Manketti oil — Vitamin E-rich oil that supports color longevity\u003c\/li\u003e\n  \u003cli\u003eSmart Release liposomes — controlled release of actives like rosehip oil and arginine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico K-PAK Color Therapy Luster Lock is formulated for people with color-treated or chemically processed hair who want immediate shine plus ongoing repair. It’s appropriate for anyone seeking to reduce breakage, smooth the hair surface, and maintain color vibrancy without heavy oils or varnish-like residues. Ideal for at-home touch-ups between salon services or as part of a weekly treatment routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glyceryl Oleate, Schinziophyton Rautanenii Kernel Oil, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Arginine HCl, Hydrogenated Castor Oil\/Sebacic Acid Copolymer, Argania Spinosa Kernel Oil, Psidium Guajava Fruit Extract, Thioctic Acid, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Aminopropyl Dimethicone, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Allantoin, Glycolipids, Phenoxyethanol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, PEG-6 Methyl Ether Dimethicone, PEG-90M, Citric Acid, Glycerin, Hyaluronic Acid, Polyquaternium-55, Polysilicone-19, Dipropylene Glycol, Butyl Methoxydibenzoylmethane, Isopropyl Alcohol, Sodium Ascorbyl Phosphate, Sodium Hydroxide, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Luster Lock on already healthy color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It enhances shine and helps maintain color vibrancy while providing preventive strengthening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for chemically relaxed or keratin-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed for chemically processed hair; patch-test if concerned about specific treatments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426207752539,"sku":"B089WJRCF4","price":45.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-luster-lock-front-packaging_4304d8be-f6a4-4d43-b594-1f2f8110f043.jpg?v=1782211479"},{"product_id":"joico-k-pak-color-therapy-luster-lock-leave-in-treatment-5-1-oz-keratin-argan-oil-for-color-treated-hair-instant-shine-repa","title":"Joico K-PAK Color Therapy Luster Lock Leave-In Treatment 5.1 oz — Keratin \u0026 Argan Oil for Color-Treated Hair, Instant Shine \u0026 Repa","description":"\u003cstrong\u003eJoico K-PAK Color Therapy Luster Lock is an instant treatment that restores shine, strengthens strands, and boosts color vibrancy for color-treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight leave-in treatment combines keratin, argan oil, and African manketti oil with Joico's Smart Release Technology to repair breakage, lock in radiance, and help color look fresher between salon visits. Designed specifically for color-treated hair, the formula targets weakened, dull-looking strands and works from the inside out to improve combing strength and surface luster after just one application.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product improve hair strength and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eThe formula supplies keratin protein to areas of damage, helping replace what the hair has lost through chemical services and styling. In lab and salon testing, the treatment markedly increased combing strength and reduced incidents of breakage when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin rebuilds and reinforces weakened hair fibers.\u003c\/li\u003e\n  \u003cli\u003eSmart Release Technology delivers repair actives over time.\u003c\/li\u003e\n  \u003cli\u003eTargets breakage from brushing, heat, and color processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help color-treated hair keep its vibrancy and shine?\u003c\/h3\u003e\n\u003cp\u003eYes — ingredients like African manketti oil and argan oil protect and enrich the hair surface so color looks brighter and reflects more light. The treatment seals and smooths cuticles to enhance gloss and maintain hue intensity between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAfrican manketti oil provides antioxidant protection to help guard color from environmental stressors.\u003c\/li\u003e\n  \u003cli\u003eArgan oil deeply nourishes for enhanced shine.\u003c\/li\u003e\n  \u003cli\u003eSurface-smoothing action improves color reflection and perceived vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Luster Lock in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to towel-dried hair, concentrating on mid-lengths and ends, then style as usual; no rinse required. It can be used before blow-drying or as a finishing touch on dry hair to boost shine and tame flyaways.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo and conditioner on damp hair for best results.\u003c\/li\u003e\n  \u003cli\u003eStart with a pea-to-quarter-size amount depending on hair length and thickness.\u003c\/li\u003e\n  \u003cli\u003eReapply sparingly to dry hair for targeted shine and frizz control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat technology and active ingredients make this different?\u003c\/h3\u003e\n\u003cp\u003eJoico's Smart Release Technology encapsulates nourishing oils and proteins inside liposomes so key actives are released continuously after application. That, combined with keratin and antioxidant-rich oils, helps sustain repair and protection throughout daily styling cycles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiposome delivery releases Rosehip Oil, Arginine, and Keratin over time.\u003c\/li\u003e\n  \u003cli\u003eKeratin reinforces structural integrity of hair strands.\u003c\/li\u003e\n  \u003cli\u003eArgan and manketti oils supply vitamins and antioxidants for surface health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico K-PAK Color Therapy Luster Lock is made for people with color-treated or chemically processed hair who want immediate shine, reduced breakage, and longer-lasting color between salon visits. It suits fine to medium hair when used sparingly and benefits textured or damaged hair types seeking protein-rich repair with nourishing oils.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glyceryl Oleate, Schinziophyton Rautanenii Kernel Oil, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Arginine HCl, Hydrogenated Castor Oil\/Sebacic Acid Copolymer, Argania Spinosa Kernel Oil, Psidium Guajava Fruit Extract, Thioctic Acid, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Aminopropyl Dimethicone, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Allantoin, Glycolipids, Phenoxyethanol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, PEG-6 Methyl Ether Dimethicone, PEG-90M, Citric Acid, Glycerin, Hyaluronic Acid, Polyquaternium-55, Polysilicone-19, Dipropylene Glycol, Butyl Methoxydibenzoylmethane, Isopropyl Alcohol, Sodium Ascorbyl Phosphate, Sodium Hydroxide, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Luster Lock on dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a small amount to dry hair to boost shine and tame frizz without rinsing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply this treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it after every wash or as needed; a little goes a long way for regular maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426243240283,"sku":"B08G74Y2MS","price":39.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-k-pak-luster-lock-front-bottle_986181ec-07dc-46c6-838d-72820bf68556.jpg?v=1782211648"},{"product_id":"joico-body-shake-texturizing-finisher-for-fine-to-medium-hair-250ml-lightweight-volume-heat-humidity-protection","title":"Joico Body Shake Texturizing Finisher for Fine to Medium Hair — 250mL, Lightweight Volume \u0026 Heat‑Humidity Protection","description":"\u003cp\u003e\u003cstrong\u003eJoico Body Shake is a weightless, buildable texturizing finisher that delivers lasting lift, plush volume and touchable movement without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for fine to medium hair, Body Shake combines a powder-liquid delivery system with fast-drying finishers to create bouncy, full hair that still feels soft. The formula protects against heat, humidity, UV and airborne pollution while controlling frizz and flyaways. It leaves hair flexible so you can rework styles throughout the day and provides a natural-looking base for updos or lived-in waves.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see lift and volume after spraying?\u003c\/h3\u003e\n\u003cp\u003eYou get instant texture and noticeable root lift as soon as the formula dries. The stainless-steel ball inside the bottle helps deliver a balanced mix of powder and liquid so each spray produces immediate fullness without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpray at roots and mid-lengths for fast root-rise\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for flexible styling\u003c\/li\u003e\n  \u003cli\u003eDries quickly to avoid sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I restyle or touch up my hair after application?\u003c\/h3\u003e\n\u003cp\u003eYes — Body Shake remains pliable after use, allowing you to tousle, reshape or reapply without a crunchy finish. The formula gives repeated lift with no heavy buildup, making it ideal for touch-ups throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTouchable, non-stiff hold preserves movement\u003c\/li\u003e\n  \u003cli\u003eLayerable for more volume without flaking\u003c\/li\u003e\n  \u003cli\u003eBrush or fingers can reshape without residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this product protect hair from heat, humidity, and environmental stress?\u003c\/h3\u003e\n\u003cp\u003eThe finisher includes protective agents designed to shield hair from everyday stressors like heat styling, moisture in the air, UV exposure and pollution particles. While not a treatment, it helps preserve style integrity and reduces frizz caused by humidity and environmental aggressors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSupports thermal styling by adding a lightweight barrier\u003c\/li\u003e\n  \u003cli\u003eHelps control frizz and flyaways in humid conditions\u003c\/li\u003e\n  \u003cli\u003eFormulated to defend against UV and airborne pollutants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Body Shake for the best results?\u003c\/h3\u003e\n\u003cp\u003eShake well, then spray 6–10 inches from hair focusing on roots and mid-lengths. Use on damp hair for added building lift or on dry hair for instant texture; work product in with fingers to shape and finish as desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake bottle vigorously to activate stainless-steel ball\u003c\/li\u003e\n  \u003cli\u003eApply in short bursts and layer for more volume\u003c\/li\u003e\n  \u003cli\u003eIdeal as a base for updos or to refresh second-day styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Body Shake is aimed at anyone with fine to medium hair seeking lightweight, long-lasting fullness without stiffness. It's especially useful if you want a touchable, reworkable finish, protection from heat and humidity, and a product that builds volume for everyday styles or special occasions. Paraben-free and formulated to integrate into a styling routine, it suits users who prefer flexible hold and a natural feel while adding plush body and texture.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHydrofluorocarbon 152a, Alcohol Denat., Butane, Oryza Sativa (Rice) Extract, Acrylates\/Octylacrylamide Copolymer, Aminomethyl Propanol, Moringa Oleifera Seed Oil, Benzophenone-4, C12-15 Alkyl Benzoate, Cetrimonium Chloride, Magnesium Stearate, Tocopherol, Benzoic Acid, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Body Shake suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s safe for color-treated hair and won’t cause stiffness; it helps maintain style while being paraben-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Body Shake with heat styling tools?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Body Shake supports thermal styling but always use a dedicated heat protectant for higher temperatures.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426281677147,"sku":"B08V4P39KR","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-body-shake-front-packaging.jpg?v=1782211959"},{"product_id":"joico-humidity-blocker-protective-finishing-spray-180ml-lightweight-anti-humidity-anti-frizz-shine","title":"Joico Humidity Blocker+ Protective Finishing Spray 180mL — Lightweight Anti-Humidity, Anti-Frizz Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Humidity Blocker+ is a lightweight finishing spray that shields styled hair from humidity, static, frizz and pollution while adding shine and a light hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to preserve blowouts, flat-iron styles and polished looks, this 180mL spray forms an invisible, breathable barrier that helps hair resist moisture and airborne particles for extended wear. Formulated without parabens and sulfates, it combines environmental defense with styling control—delivering a hold level that tames flyaways without stiffness. Lab testing against pollution particles supports its ability to protect strands from urban grime while improving surface smoothness and gloss.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Joico Humidity Blocker+ help my style last in humid conditions?\u003c\/h3\u003e\n\u003cp\u003eThe formula creates a thin protective film around hair strands that reduces moisture intrusion, which is the main cause of frizz and loss of shape. With 24-hour humidity resistance, it helps maintain a sleek appearance even in damp weather.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, non-greasy barrier that resists moisture and airborne humidity\u003c\/li\u003e\n  \u003cli\u003eHold level around 3 to preserve shape without crunch\u003c\/li\u003e\n  \u003cli\u003eWorks on blowouts, straightened hair, and styled waves\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this spray protect hair from pollution and static?\u003c\/h3\u003e\n\u003cp\u003eYes—Joico Humidity Blocker+ was evaluated in laboratory conditions for pollution particle defense and reduces buildup that can dull shine. It also neutralizes static charge to keep hair smooth and manageable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulation repels pollution particles and urban residue\u003c\/li\u003e\n  \u003cli\u003eEliminates static to prevent flyaways and frizz\u003c\/li\u003e\n  \u003cli\u003eHelps keep hair surface cleaner-looking between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my hair stiff or weigh it down?\u003c\/h3\u003e\n\u003cp\u003eNo—the finishing spray delivers a light to medium hold that controls movement without crunchy stiffness. It’s suitable for many hair types because it preserves natural movement while adding shine and control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless feel for fine to medium hair types\u003c\/li\u003e\n  \u003cli\u003eIncreased hold (rated around 3) for better style retention\u003c\/li\u003e\n  \u003cli\u003eBoosts surface gloss without residue buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow and when should I use this spray for best results?\u003c\/h3\u003e\n\u003cp\u003eApply as the final step after styling: hold the can at arm’s length and mist evenly over finished hair to lock shape and add a protective seal. Reapply lightly for touch-ups, focusing on areas prone to frizz or static.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well before use and spray 8–12 inches from hair\u003c\/li\u003e\n  \u003cli\u003eUse after blow-drying or heat styling for extended protection\u003c\/li\u003e\n  \u003cli\u003eLayer lightly during the day to refresh shine and control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Joico Humidity Blocker+ is ideal for anyone who wants to keep a styled look intact in challenging weather—including people living in humid or polluted environments, those with frizz-prone hair, and anyone who prefers a natural, movable hold with added shine. It fits into routines for daily styling or special occasions when humidity and static are a concern.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAlcohol Denat., Hydrofluorocarbon 152a, VP\/Vinyl Caprolactam\/DMAPA Acrylates Copolymer, Moringa Oleifera Seed Oil, Ethylhexyl Methoxycinnamate, Dimethicone, Vinyl Caprolactam\/VP\/Dimethylaminoethyl Methacrylate Copolymer, Tocopherol, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Humidity Blocker+ safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of parabens and sulfates and is safe to use on color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the humidity protection last after one application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Under normal conditions the protection lasts up to 24 hours; reapply lightly for extended freshness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426281808219,"sku":"B08V49KWKH","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-humidity-blocker-front-packaging.jpg?v=1782211959"},{"product_id":"joico-defy-damage-kbond20-power-masque-5-1-fl-oz-color-safe-bond-rebuilding-treatment-deep-hydration","title":"Joico Defy Damage KBOND20 Power Masque 5.1 fl oz — Color-Safe Bond-Rebuilding Treatment, Deep Hydration","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage KBOND20 Power Masque is an intensive, color-safe treatment that rebuilds and strengthens hair bonds while delivering deep hydration in a single use.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-quality masque combines a targeted bond-rebuilding system with nourishing lipids and proteins to restore resilience and manageability to stressed, chemically treated, or naturally fragile hair. Formulated without parabens and not tested on animals, the KBOND20 Power Masque works quickly: it supports bond repair, replaces lost outer lipids, smooths the cuticle, and detangles for easier styling. One to two applications per week — or whenever hair needs extra TLC — helps bring back bounce and shine without risking color fade.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this masque repair and protect hair bonds?\u003c\/h3\u003e\n\u003cp\u003eKBOND20 uses a multi-component approach to rebuild internal structure and reinforce the hair’s outer layer. Proteins and amino acids replenish what’s stripped away by chemical services or environmental stress, while targeted peptides help shield strands from future damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin protein replenishes the hair’s primary structural building blocks.\u003c\/li\u003e\n  \u003cli\u003e17 amino acids, including arginine, restore strength and elasticity.\u003c\/li\u003e\n  \u003cli\u003eOat peptide acts as a bond-strengthening agent to protect fibers.\u003c\/li\u003e\n  \u003cli\u003e18-MEA replaces lost surface lipids to smooth and protect the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hydration and detangling benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers rich moisture without weighing hair down, quickly improving texture and comb-through ease. Lightweight emollients and Moringa seed oil absorb fast to add shine and softness while helping hair look healthier and more manageable after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep conditioning to restore touchable softness.\u003c\/li\u003e\n  \u003cli\u003eInstant detangling for reduced breakage during combing.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil adds antioxidant-rich shine without greasiness.\u003c\/li\u003e\n  \u003cli\u003epH-normalizing ingredients help seal the cuticle for a smooth finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the KBOND20 Power Masque is formulated to be color-safe and is intended for use after chemical services. It aims to rebuild weakened bonds and replenish lipids while protecting vibrancy and reducing the appearance of damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned to be gentle on color and preserve tone.\u003c\/li\u003e\n  \u003cli\u003eUseful after bleaching, coloring, or smoothing services.\u003c\/li\u003e\n  \u003cli\u003eHelps normalize pH to lock down cuticles and reduce color escape.\u003c\/li\u003e\n  \u003cli\u003eParaben-free and animal-test-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the masque for best results?\u003c\/h3\u003e\n\u003cp\u003eApply one to two times weekly or whenever hair needs an intensive repair session. Work through freshly shampooed, towel-dried hair, leave on according to product directions, then rinse thoroughly and style as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing on towel-dried hair for maximum absorption.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly from mid-lengths to ends; avoid the scalp if oily.\u003c\/li\u003e\n  \u003cli\u003eLeave in per label timing for deep repair, then rinse well.\u003c\/li\u003e\n  \u003cli\u003eFollow with styling routine; repeat weekly or as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This masque is aimed at anyone with weakened, chemically treated, or dry hair seeking a salon-grade repair treatment that supports bond rebuilding and lasting hydration. It’s suitable for color-treated hair, people recovering from bleaching or thermal damage, and anyone who wants a powerful weekly treatment to improve strength, manageability, and shine without parabens or animal testing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Parfum (Fragrance), Aminopropyl Dimethicone, Isopropyl Alcohol, Phenoxyethanol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Phosphatidylcholine, Glycerin, Arginine HCl, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Rosa Canina Fruit Oil, Benzyl Alcohol, Benzoic Acid, Sodium Benzoate, Tocopherol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico KBOND20 Power Masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use one to two times weekly or whenever hair needs intensive repair and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on bleached or color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated to be color-safe and supports bond rebuilding after chemical services.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426758189403,"sku":"B0CJ36V8X8","price":39.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-kbond20-front-packaging.jpg?v=1782215758"},{"product_id":"joico-weekend-dry-shampoo-for-color-treated-hair-7-1-fl-oz-oil-absorbing-light-volume-texture","title":"Joico Weekend Dry Shampoo for Color-Treated Hair, 7.1 fl oz — Oil Absorbing, Light Volume \u0026 Texture","description":"\u003cp\u003e\u003cstrong\u003eJoico Weekend Hair Dry Shampoo is a lightweight spray that soaks up excess oil, adds subtle volume and texture, and helps extend the life of color-treated hair between washes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for busy routines and weekend refreshes, this Amazon-exclusive dry shampoo uses rice starch and bentonite clay to remove grease at the roots without leaving heavy residue. The formula also includes an encapsulated fragrance for repeated scent release as you touch or style hair, while ingredients target light lift and a velvety finish so hair looks renewed without a full wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does it freshen hair when you’re short on time?\u003c\/h3\u003e\n\u003cp\u003eSpray sections at the roots from a few inches away, let the formula settle for a moment, then massage or brush through. You’ll feel less oil and see improved separation and life at the crown within seconds—no water or blow-drying required.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpray-on application for immediate oil absorption\u003c\/li\u003e\n  \u003cli\u003eRice starch clears greasy roots while keeping softness\u003c\/li\u003e\n  \u003cli\u003eBrush or massage to distribute and activate texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be color-conscious, this dry shampoo helps protect hair color during extended time between washes. Joico reports that using Weekend Hair every other wash can help maintain color longer compared with daily shampooing, while delivering cleansing and freshening benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-preserving formulation designed for dyed hair\u003c\/li\u003e\n  \u003cli\u003eNon-stripping oil absorption instead of repeated wet shampoos\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, velvety feel rather than stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it add volume and texture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eRice starch provides light lift at the roots, and bentonite clay prevents clumping so the mist disperses evenly. The result is subtle volume and workable texture that supports styling without a powdery finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoot-lifting rice starch creates lift and softness\u003c\/li\u003e\n  \u003cli\u003eBentonite clay ensures a fine, even application\u003c\/li\u003e\n  \u003cli\u003eGives workable texture for upstyles or loose, tousled looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory features should I expect during and after use?\u003c\/h3\u003e\n\u003cp\u003eThe spray has an encapsulated fragrance that releases fresh scent when you touch or brush your hair, providing intermittent bursts of fragrance throughout the day. After application hair feels clean, slightly textured, and soft to the touch rather than dry or chalky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEncapsulated scent releases with movement for a lasting fresh aroma\u003c\/li\u003e\n  \u003cli\u003eVelvety finish that resists stiffness\u003c\/li\u003e\n  \u003cli\u003eLightweight feel—no heavy buildup or sticky residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Weekend Hair Dry Shampoo is ideal for people who want to extend styles between washes, anyone with color-treated hair seeking gentler upkeep, and those who need fast, no-water refreshes before events or travel. It suits most hair types looking for oil control, light volume and an easy way to revive texture on busy days.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHydrofluorocarbon 152a, Alcohol Denat., Oryza Sativa (Rice) Extract, Disteardimonium Hectorite, Dipropylene Glycol, Parfum (Fragrance), C12-15 Pareth-12, Hydroxyethylcellulose, Cellulose Gum, PVP, Cetrimonium Chloride, Pectin, Hydroxycitronellal, Alpha-Isomethyl Ionone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use Joico Weekend Hair Dry Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed between washes; ideal for refreshing hair a few times during the weekend or on busy days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave a white residue on darker hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formula disperses as a fine mist and brushes out for minimal visible residue on most hair colors.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426965086555,"sku":"B0D7Y7QQZZ","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-weekend-front-packaging.jpg?v=1782217515"},{"product_id":"joico-power-spray-fast-dry-finishing-hairspray-11-75-fl-oz-ultra-firm-72-hour-hold-uv-protection","title":"Joico Power Spray Fast-Dry Finishing Hairspray 11.75 fl oz — Ultra-Firm 72-Hour Hold \u0026 UV Protection","description":"\u003cp\u003e\u003cstrong\u003eJoico Power Spray Fast-Dry Finishing Spray is an ultra-firm, fast-drying hairspray that locks styles for up to 72 hours while adding shine and protecting hair from humidity, UV, pollution, and heat.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered for salon-level results at home, this Amazon-exclusive 11.75 fl oz aerosol delivers a fine mist that sets styles quickly without a crunchy residue. Formulated with a flexible copolymer for a clear, non-tacky finish and moringa seed oil to boost softness and shine, it balances long-lasting hold with touchable movement. The formula is paraben- and sulfate-free, making it suitable for most hair types and styling routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray hold styles for multiple days?\u003c\/h3\u003e\n\u003cp\u003eThe spray uses an ultra-firm flexible copolymer that forms a clear film around hair strands, maintaining shape and lift without flaking. Because the finish is fast-drying and non-sticky, styles remain intact under everyday activity for up to 72 hours when applied correctly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-firm flexible copolymer for long wear\u003c\/li\u003e\n  \u003cli\u003eFast-dry aerosol creates an even, fine mist\u003c\/li\u003e\n  \u003cli\u003eNon-tacky finish prevents stiffness and flaking\u003c\/li\u003e\n  \u003cli\u003eLasts up to 72 hours with proper application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat protection does it offer against environmental and heat damage?\u003c\/h3\u003e\n\u003cp\u003eBeyond hold, the formula includes protective ingredients and UV filters that shield hair from UVA\/UVB exposure, airborne particles, humidity, and thermal stress from styling tools. These defensive elements reduce the appearance of dulling and frizz while helping preserve color and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUVA\/UVB protection to minimize sun-related fading\u003c\/li\u003e\n  \u003cli\u003eBarrier against pollution and airborne particles\u003c\/li\u003e\n  \u003cli\u003eHumidity resistance to reduce frizz and loss of shape\u003c\/li\u003e\n  \u003cli\u003eHeat-defense properties for blow-drying and hot tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this add shine or change hair texture?\u003c\/h3\u003e\n\u003cp\u003eYes—Joico Power Spray is formulated to boost shine without creating a greasy look. Moringa seed oil supplies antioxidants and vitamins that help soften strands and enhance luster, while the clear copolymer avoids visible residue, keeping texture natural and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains moringa seed oil for hydration and sheen\u003c\/li\u003e\n  \u003cli\u003e170% more shine from a fine aerosol mist\u003c\/li\u003e\n  \u003cli\u003eClear finish preserves natural hair texture\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft rather than stiff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eFor all-day hold without build-up, spray from a distance of 10–12 inches in short bursts, aiming to coat the style evenly. Use targeted shots to lock volume at the roots or a light veil for overall control; brushable with minimal rework when you need to refresh.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHold can 10–12 inches away and spray in short bursts\u003c\/li\u003e\n  \u003cli\u003eTarget roots for lift, mist overall for global hold\u003c\/li\u003e\n  \u003cli\u003eLayer lightly—thin coats prevent stiffness and flakes\u003c\/li\u003e\n  \u003cli\u003eBrush or reshape gently to refresh style if necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Power Spray Fast-Dry Finishing Spray is ideal for anyone seeking salon hold with a glossy finish—stylists, color-treated hair clients, and everyday users who want long-lasting shape without tackiness. It works well on most hair types and styling needs, from sleek blowouts and intricate updos to textured waves, offering protection, shine, and reliable hold in a large 11.75 fl oz size for frequent use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAlcohol Denat., Hydrofluorocarbon 152a, Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, PEG\/PPG-17\/18 Dimethicone, Moringa Oleifera Seed Oil, C12-15 Alkyl Benzoate, Ethylhexyl Methoxycinnamate, Tocopherol, Benzoic Acid, Hydroxycitronellal, Benzyl Salicylate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Power Spray safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to help protect against UV and pollution, and it’s paraben- and sulfate-free, making it suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the hold last after one application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The ultra-firm formula provides hold for up to 72 hours when applied correctly and with minimal exposure to heavy moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426965184859,"sku":"B0D7YPLQ7Y","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-power-spray-front-view.jpg?v=1782217521"},{"product_id":"joico-curl-creme-styler-for-curly-hair-6-7-fl-oz-hydrating-anti-frizz-with-thermal-protection","title":"Joico Curl Crème Styler for Curly Hair — 6.7 fl oz, Hydrating Anti-Frizz with Thermal Protection","description":"\u003cp\u003e\u003cstrong\u003eJoico Curls Like Us Hydrate \u0026amp; Define Curl Crème Styler is a lightweight curl cream that defines waves and curls while reducing frizz and protecting hair from heat.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis creamy styler blends hydrating botanicals and a plant-based protein system to shape and smooth textured hair without stiffness. Formulated for curly, coily, and wavy textures, it helps encourage curl clumping, improves manageability, and supports soft hold and shine. Use on soaking-wet hair for best results and apply in sections if your hair is particularly dense.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this crème improve curl definition without crunchy residue?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula leaves strands soft and touchable rather than brittle or stiff. Lightweight conditioning agents and Vegan SmartRelease protein work together to support curl structure while preserving natural movement.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePlant-based SmartRelease proteins mimic hair’s own building blocks for gentle support.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil adds slip and shine to reduce frizz and enhance clumping.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy texture avoids buildup so curls remain flexible after styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help with frizz and breakage on humid days?\u003c\/h3\u003e\n\n\u003cp\u003eThe cream contains antioxidant-rich oils that smooth the hair surface and help limit moisture-driven frizz. By improving elasticity and slip, it can reduce mechanical stress during styling, lowering the chance of breakage from combing or detangling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlgae oil promotes a smoother cuticle and balanced scalp oils.\u003c\/li\u003e\n  \u003cli\u003eMoringa delivers vitamins and minerals that support softer, more resilient strands.\u003c\/li\u003e\n  \u003cli\u003eSoft-hold cream reduces flyaways without weighing hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results?\u003c\/h3\u003e\n\n\u003cp\u003eFor optimal definition and frizz control, work the cream through soaking-wet hair so curls form clean clumps as they dry. Rake or scrunch evenly from roots to ends and, if you have thick or dense hair, apply in sections to ensure full coverage.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart with freshly washed, thoroughly rinsed hair that’s still dripping wet.\u003c\/li\u003e\n  \u003cli\u003eUse a coin- to quarter-sized amount for short to medium hair; increase for longer\/tighter curls.\u003c\/li\u003e\n  \u003cli\u003eDiffuse or air-dry—heat protection in the formula supports styling with heat tools if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it offer any heat protection or long-term benefits?\u003c\/h3\u003e\n\n\u003cp\u003eThe styler provides thermal protection to support heat-styling and help preserve curl integrity during blow-drying or diffusing. Repeated use can improve manageability and shine thanks to its blend of oils and protein-like ingredients, which help maintain healthier-looking texture over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated to help protect hair during heat styling when used properly.\u003c\/li\u003e\n  \u003cli\u003eAlgae and moringa oils supply antioxidants and fatty acids for smoother hair surface.\u003c\/li\u003e\n  \u003cli\u003eVegan SmartRelease delivers gradual strengthening from plant proteins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This creme is designed for people with wavy, curly, or coily hair seeking soft, defined curls with reduced frizz and improved manageability. It's a good choice for those who prefer touchable hold and added slip during styling, and for anyone who uses heat tools occasionally and wants lightweight protection plus conditioning benefits in a 6.7 fl oz tube.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Propylene Glycol, Isopropyl Palmitate, Polyquaternium-37, Isopropyl Myristate, Propylene Glycol Dicaprylate\/Dicaprate, Polyquaternium-11, Benzoic Acid, Triolein, Parfum (Fragrance), PPG-1 Trideceth-6, Sodium Gluconate, Moringa Oleifera Seed Oil, Citric Acid, Phenoxyethanol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Sodium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Geraniol, Citronellol, Citral, Benzyl Benzoate, Isoeugenol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on 4C or very tight curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply in sections to ensure thorough coverage and use more product for dense or coily textures for better definition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe with a diffuser or flat iron?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula includes thermal protection, so it's suitable for diffusing and occasional heat styling when used correctly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426978914651,"sku":"B0DB6Q29NS","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-curls-like-us-front-packaging.jpg?v=1782217704"},{"product_id":"joico-dream-blowout-glass-heat-activated-styling-serum-6-7-fl-oz-72-hour-frizz-control-glass-like-shine","title":"Joico Dream Blowout Glass heat-activated styling serum, 6.7 fl oz — 72-hour frizz control \u0026 glass-like shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Dream Blowout Glass is a heat-activated styling serum that locks out frizz and delivers glassy shine for up to 72 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to be applied during blow-drying, this lightweight formula creates a protective layer around the hair cuticle to preserve moisture and smooth surface texture. Enriched with sea kelp to replenish hydration and a vegan SmartRelease protein blend, it targets frizz-prone strands so styles stay sleeker in humid conditions without feeling heavy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Joico Dream Blowout Glass protect hair while blow-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe product uses heat-activated ingredients that engage during styling to form a resilient barrier on each strand. That barrier helps seal the cuticle, reducing moisture exchange with the surrounding air and lowering the chance of frizz and flyaways forming after styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHeat-activated technology bonds with hair when using a blow dryer or flat iron.\u003c\/li\u003e\n  \u003cli\u003eCreates a thin protective shield to lock in smoothness and shine.\u003c\/li\u003e\n  \u003cli\u003eHelps hair resist humidity-driven puffiness for up to 72 hours with proper styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat conditioning benefits does it add without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eSea kelp delivers lightweight hydration, improving texture and manageability without leaving residue. The vegan SmartRelease protein mimics natural hair proteins to support surface integrity and a polished finish, so strands feel softer and look glossier.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSea kelp replenishes moisture and improves softness.\u003c\/li\u003e\n  \u003cli\u003eVegan SmartRelease protein supports cuticle strength and elasticity.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy formula keeps movement while enhancing shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for my hair type and climate?\u003c\/h3\u003e\n\n\u003cp\u003eDream Blowout Glass is formulated for most hair types, especially those that tend to dry out or frizz in humid environments. While it’s aimed at smoothing and shine, people with very fine hair should use a small amount to avoid any potential flattening effect.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRecommended for dry, frizz-prone, or textured hair seeking longer-lasting styles.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly on fine hair; medium to coarse hair benefits from fuller application.\u003c\/li\u003e\n  \u003cli\u003eIdeal for humid climates where blowouts lose shape quickly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Joico Dream Blowout Glass for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small quantity to towel-dried hair, distribute evenly from mid-lengths to ends, then blow-dry in sections. For extra smoothness, finish with a flat iron while the heat-activated formula bonds to the cuticle; style touch-ups can be done without reapplying a full dose.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStart with a dime-to-quarter sized amount depending on hair length and thickness.\u003c\/li\u003e\n  \u003cli\u003eWork through damp hair, focusing on mid-lengths and ends rather than roots.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry and, if desired, seal with a flat iron to maximize longevity and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Joico Dream Blowout Glass suits anyone wanting a smoother, glossier blowout that holds up in humid conditions—particularly those with dry, frizz-prone, or textured hair. It’s a practical styling step for people who regularly heat-style and want salon-quality shine and manageability for several days without heavy buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Dipropylene Glycol, PEG-40 Hydrogenated Castor Oil, Glycerin, Polysilicone-29, VP\/Methacrylamide\/Vinyl Imidazole Copolymer, Phenoxyethanol, Caprylyl Glycol, Parfum (Fragrance), Silicone Quaternium-18, Sodium Gluconate, Butyrospermum Parkii (Shea) Butter Extract, Citric Acid, Polyquaternium-7, Trideceth-6, Deceth-7, Phosphatidylcholine, Cocamidopropyl Betaine, Arginine HCl, Hydrolyzed Algin, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Benzoate, Maris Aqua (Sea Water, Eau De Mer), Rosa Canina Fruit Oil, Benzyl Alcohol, Chlorella Vulgaris Extract, Potassium Sorbate, Aminomethyl Propanol, Sodium Hydroxide, Citrus Aurantium Peel Oil, Limonene, Benzyl Benzoate, Trimethylbenzenepropanol, Geranyl Acetate, Anethole, Geraniol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the frizz control last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When heat-styled correctly, it helps maintain a smoother blowout for up to 72 hours depending on hair and weather.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to be color-safe and adds hydration and shine without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53427179028827,"sku":"B0FLRQ7C2S","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-dream-blowout-glass-front-packaging.jpg?v=1782220580"},{"product_id":"joico-joifull-volumizing-shampoo-conditioner-set-for-fine-thin-hair-lightweight-long-lasting-volume","title":"Joico JoiFULL Volumizing Shampoo \u0026 Conditioner Set — For Fine\/Thin Hair, Lightweight Long-Lasting Volume","description":"\u003cp\u003e\u003cstrong\u003eJoico JoiFULL Volumizing Shampoo \u0026amp; Conditioner Set is a two-step styling duo that cleanses, detangles and builds lasting lift for fine or thin hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your hair needs more body and easier styling, this pair combines a cleansing shampoo that removes oil and buildup with a conditioner engineered to detangle and add airy volume. The system is designed to leave hair feeling lightweight and touchable while enhancing shine and helping resist humidity. Use them together for fuller-looking hair from root to tip.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set create noticeable volume without stiffness?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets the scalp and strand weight so lift can last without crunchy residue. Cleansing removes oils that flatten fine hair, while conditioning ingredients provide structure and slip without heavy oils. The result is hair that moves naturally but looks thicker.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo clarifies to improve root lift\u003c\/li\u003e\n  \u003cli\u003eConditioner detangles with lightweight conditioning agents\u003c\/li\u003e\n  \u003cli\u003eCombined routine produces fuller body and natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this pair work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eBoth products are formulated to be mild on hair while delivering volume, making them suitable alongside most color and chemical services. They avoid heavy buildup that can dull treated hair, and their conditioning step helps restore combability after salon processes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for routinely styled and color-enhanced hair\u003c\/li\u003e\n  \u003cli\u003ePreserves shine and reduces post-wash tangles\u003c\/li\u003e\n  \u003cli\u003eUse with color-care routines as part of a volume-focused regimen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eStart by massaging the volumizing shampoo into wet hair and scalp to lift oil and residue, then rinse thoroughly. Apply the conditioner from mid-length to ends, leave for a minute, then rinse; this builds airy body while keeping roots light and manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo: apply to damp scalp, lather, rinse completely\u003c\/li\u003e\n  \u003cli\u003eConditioner: concentrate on mid-lengths and ends, rinse after one minute\u003c\/li\u003e\n  \u003cli\u003eFor extra lift, towel-blot and style with a root-lifting brush or mousse\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling benefits can I expect after using this duo?\u003c\/h3\u003e\n\u003cp\u003eBeyond immediate detangling, the set improves combability and creates a foundation for volume-friendly styling products. It supports longer-lasting body throughout the day and enhances natural shine so hair appears healthier and more vibrant.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproved manageability for blowouts or air-dry styles\u003c\/li\u003e\n  \u003cli\u003eEnhanced shine and touchable texture\u003c\/li\u003e\n  \u003cli\u003eBetter hold for lightweight volumizing products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico JoiFULL Volumizing Shampoo \u0026amp; Conditioner Set is intended for people with fine, limp, or thinning hair who want immediate lift, easier detangling, and a natural-feeling increase in fullness. If you prefer lightweight products that support styling and maintain shine without heavy residue, this duo offers a simple daily routine to boost body and manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use JoiFULL shampoo and conditioner every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formulas are gentle enough for daily use and help remove buildup while keeping hair lightweight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this set add weight to my fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The conditioner is designed to provide airy body and slip without heavy residues that weigh hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53427394412891,"sku":"B09GZPMQR7","price":58.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-joiFULL-front-packaging_5eef5ddb-55fb-43fb-8ec1-bc0f3b1a912b.jpg?v=1782223132"},{"product_id":"joico-youthlock-shampoo-conditioner-set-2-pack-10-1-fl-oz-collagen-infused-sulfate-free-for-fuller-softer-hair","title":"Joico YouthLock Shampoo \u0026 Conditioner Set 2-Pack 10.1 fl oz — Collagen-Infused, Sulfate-Free for Fuller, Softer Hair","description":"\u003cstrong\u003eJoico YouthLock Shampoo \u0026amp; Conditioner is a sulfate-free, collagen-infused duo designed to restore bounce, softness, and manageability to mature or brittle hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis two-piece set combines a gentle cleanser and a nourishing conditioner formulated with collagen to help improve hair body and reduce visible breakage from styling and daily wear. Free of SLS\/SLES sulfates, the formula removes dirt and buildup without stripping natural oils, while lightweight conditioning agents detangle and smooth strands for a refreshed finish. The result is hair that looks fuller, feels softer, and moves with renewed life.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this duo change my hair’s texture and manageability?\u003c\/h3\u003e\n\u003cp\u003eThe collagen-enriched conditioner helps add structure to weakened strands while the shampoo cleans without harsh surfactants, together improving texture and easing styling. Over repeated use you can expect better slip for combing and a softer surface for reduced friction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCollagen supports strand resilience and helps restore springier body.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves natural oils for smoother texture.\u003c\/li\u003e\n  \u003cli\u003eDetangling agents reduce tugging and mechanical breakage when combing.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning avoids weighing hair down while adding softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set help with breakage and frizz without heavy buildup?\u003c\/h3\u003e\n\u003cp\u003eThe formulation targets fragile hair with ingredients that reduce breakage by improving combability and smoothing the hair cuticle. Because it avoids SLS\/SLES sulfates and uses gentle conditioning, it refreshes strands without leaving heavy residue or limpness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle shampoo removes grime and product build-up without harsh stripping.\u003c\/li\u003e\n  \u003cli\u003eConditioner smooths cuticles to minimize frizz and static.\u003c\/li\u003e\n  \u003cli\u003eRegular use can help reduce the appearance of split ends and breakage during styling.\u003c\/li\u003e\n  \u003cli\u003eNon-heavy finish keeps hair lively and touchable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to wet hair and massage to emulsify and lift impurities; rinse thoroughly. Follow with the conditioner applied mid-length to ends, leave for one to three minutes, then rinse for optimal softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed for normal to dry, mature, or brittle hair.\u003c\/li\u003e\n  \u003cli\u003eConcentrate conditioner on ends to avoid weighing the roots down.\u003c\/li\u003e\n  \u003cli\u003eFor added benefit, leave conditioner on longer or pair with complementary Joico treatments.\u003c\/li\u003e\n  \u003cli\u003eRinse with cool water to help seal the cuticle and boost shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre these products safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free shampoo is formulated to be gentler on color-treated and processed hair, helping preserve vibrancy while cleaning. The conditioning formula adds slip and protection to weakened strands, making it suitable for many types of chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing supports longer-lasting color and reduces premature fading.\u003c\/li\u003e\n  \u003cli\u003eConditioner helps protect and hydrate compromised areas of the hair shaft.\u003c\/li\u003e\n  \u003cli\u003ePairs well with color-protecting or strengthening products in the Joico range.\u003c\/li\u003e\n  \u003cli\u003eAlways patch-test or consult your stylist if you have recent chemical services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico YouthLock Shampoo \u0026amp; Conditioner Set is made for anyone noticing decreased volume, increased fragility, or dryness—particularly mature hair, color-treated strands, and hair weakened by heat or chemical styling. If you want a routine that cleans gently, restores softness, and adds youthful body without sulfates, this collagen-infused duo is a practical daily choice.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico YouthLock safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is sulfate-free and designed to gently cleanse while helping preserve hair color and condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the YouthLock shampoo and conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; the gentle shampoo and lightweight conditioner suit regular use for improved softness and body.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53428321091931,"sku":"B0B6QC1GN1","price":58.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-youthlock-front-packaging_8b6d7490-1a52-4b8e-b9ae-2086e5f13688.jpg?v=1782224722"},{"product_id":"joico-k-pak-daily-shampoo-conditioner-set-10-1-oz-reconstructing-repair-lightweight-for-color-treated-hair","title":"Joico K-PAK Daily Shampoo \u0026 Conditioner Set 10.1 oz - Reconstructing Repair, Lightweight for Color-Treated Hair","description":"\u003cstrong\u003eJoico K-PAK Daily Shampoo and Conditioner Set is a daily repair duo that gently cleanses while rebuilding weakened, chemically treated hair for smoother, stronger strands.\u003c\/strong\u003e\n\n\u003cp\u003eThis two-piece set includes a 10.1-ounce reconstructing shampoo and a 10.1-ounce daily conditioner formulated to restore tensile strength and improve manageability. The formulas combine keratin-based, peptide-rich complexes with antioxidant support and lightweight conditioning agents to refill and protect damaged cuticle areas without weighing hair down. Use together for consistent reinforcement, enhanced shine and easier styling after every wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the shampoo rebuild damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe reconstructing shampoo replenishes amino acids and targets vulnerable spots along the cuticle to reduce breakage and improve resilience. It cleanses without stripping, laying the groundwork for stronger hair that responds better to styling and daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBio-Advanced Peptide and keratin complexes to strengthen fiber\u003c\/li\u003e\n  \u003cli\u003eHydrating aloe and vitamin E to protect and soothe during cleansing\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants that remove grime while preserving moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the conditioner do for chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe daily conditioner provides measured moisture and slip to detangle treated hair while rebuilding smoothness and elasticity. It seals the cuticle with silicone-protein complexes for added shine and reduced static, without overburdening fine strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin-silicone technology to smooth and add gloss\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration that avoids heaviness on delicate hair\u003c\/li\u003e\n  \u003cli\u003eImproved movement, bounce and manageability after use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this pair work on fine or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — formulas are designed to strengthen and condition without leaving a heavy residue that flattens fine textures. The gentle cleansing action and targeted rebuilding ingredients are safe for color-processed hair, helping maintain look and feel between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight finish suitable for fine to medium hair types\u003c\/li\u003e\n  \u003cli\u003eProtective antioxidants to support color vibrancy and hair integrity\u003c\/li\u003e\n  \u003cli\u003eDaily-use blend to support ongoing repair without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the set for best results?\u003c\/h3\u003e\n\u003cp\u003eFor optimal repair, start with the shampoo: lather, rinse and repeat if hair is especially soiled or product-heavy. Follow with the conditioner, apply from mid-lengths to ends, leave for one to two minutes, then rinse thoroughly. Regular use helps maintain restored strength and smoother texture over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo: apply to wet hair, work into lather, rinse\u003c\/li\u003e\n  \u003cli\u003eConditioner: smooth through mid-lengths to ends, wait 1–2 minutes, rinse\u003c\/li\u003e\n  \u003cli\u003eUse consistently as part of your daily or regular wash routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico K-PAK Daily Shampoo and Conditioner Set is ideal for anyone with weak, chemically processed or frequently styled hair seeking a lightweight, everyday repair regimen. If your hair shows signs of breakage, dullness or roughness at the cuticle, this duo helps rebuild strength and restore smoother, more manageable hair without excess weight.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formulas are designed for daily use to maintain repair and manageability without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to strengthen and protect chemically treated hair while helping preserve color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53428548796763,"sku":"B00G016KX4","price":58.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-k-pak-shampoo-conditioner-front-packaging.jpg?v=1782227101"},{"product_id":"joico-colorful-anti-fade-shampoo-conditioner-set-for-color-treated-hair-sulfate-free-lightweight-moisture","title":"Joico Colorful Anti-Fade Shampoo \u0026 Conditioner Set for Color-Treated Hair — Sulfate-Free, Lightweight Moisture","description":"\u003cp\u003e\u003cstrong\u003eJoico Colorful Anti-Fade Shampoo and Conditioner is a sulfate-free cleansing and conditioning duo designed to preserve salon color and deliver lightweight moisture for color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeeping hair color vivid without weighing strands down requires a shampoo and conditioner that remove dirt and product buildup while protecting pigments. Joico’s Colorful Anti-Fade system balances effective yet gentle cleansing with detangling and strengthening benefits so color-treated hair looks brighter, smoother, and more resilient between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set protect dyed hair color?\u003c\/h3\u003e\n\u003cp\u003eThe formula minimizes color loss by avoiding harsh sulfates and locking in pigments with protective ingredients. Regular use helps maintain shade intensity and reduces the need for frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor vibrancy lasts up to 8 weeks when used as directed\u003c\/li\u003e\n  \u003cli\u003eSulfate-free (no SLS\/SLES) to prevent aggressive pigment stripping\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing preserves cuticle integrity and color molecules\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will it do for hair texture and manageability?\u003c\/h3\u003e\n\u003cp\u003eAlong with color protection, the conditioner delivers lightweight hydration to smooth and detangle strands without leaving residue. The result is easier styling with improved softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstantly detangles wet hair for faster comb-through\u003c\/li\u003e\n  \u003cli\u003eNourishes without weighing hair down, maintaining natural movement\u003c\/li\u003e\n  \u003cli\u003eReduces breakage by more than 70% to protect against styling damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre harsh chemicals or sulfates included?\u003c\/h3\u003e\n\u003cp\u003eNo — the pair is formulated without SLS and SLES sulfates, focusing on milder surfactants and conditioning agents that cleanse without aggressive color fading. This makes the set suitable for routine use on color-treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of SLS\/SLES sulfates to limit pigment loss\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants that lift oils and residue while protecting color\u003c\/li\u003e\n  \u003cli\u003eBalanced conditioning ingredients to support cuticle health\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a thorough but gentle lather to remove dirt and product buildup, then follow with the conditioner to detangle and seal the cuticle. Consistent use as part of a color-care routine will extend vibrancy between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply shampoo to wet hair, massage, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eWork conditioner through mid-lengths to ends, leave for one to two minutes, then rinse\u003c\/li\u003e\n  \u003cli\u003eUse regularly alongside heat protection and color-safe styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Ideal for anyone with color-treated hair who wants to prolong salon color, reduce breakage, and improve manageability without heavy buildup. It's suitable for a wide range of color types—natural enhancements, fashion shades, highlights, and all-over color—especially for users seeking sulfate-free daily care that preserves vibrancy and supports healthier-looking strands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey benefits at a glance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 8 weeks of color vibrancy\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing and lightweight hydration\u003c\/li\u003e\n  \u003cli\u003eInstant detangling and substantial breakage reduction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eShampoo: Water\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance\/Parfum. Conditioner: Water\/Aqua\/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Amodimethicone, Cetyl Alcohol, Behenyl Alcohol, Panthenol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Hydroxypropyl Chitosan, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Camellia Sinensis Seed Oil, Olea Europaea (Olive) Oil Unsaponifiables, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Arginine HCl, Punica Granatum Extract, Dicetyldimonium Chloride, Distearyldimonium Chloride, Stearamidopropyl Dimethylamine, Quaternium-87, Propylene Glycol, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Trideceth-12, Diethylhexyl Malate, Tetrasodium EDTA, Cetrimonium Chloride, PEG-4 Laurate, Laureth-9, Glycerin, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Salicylic Acid, Sorbic Acid, Benzyl Alcohol, Sodium Benzoate, Sodium Hydroxide, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Colorful Anti-Fade safe for chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to gently cleanse and protect chemically colored hair without stripping pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo and conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use them as your regular cleansing routine. For most, three to seven times weekly maintains color and moisture, depending on activity and styling habits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53429061550427,"sku":"B00112RH98","price":55.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-front-packaging.jpg?v=1782232507"},{"product_id":"joico-blonde-life-violet-shampoo-conditioner-duo-sulfate-free-tone-correcting-lightweight-oils","title":"Joico Blonde Life Violet Shampoo \u0026 Conditioner Duo — Sulfate-Free Tone Correcting, Lightweight Oils","description":"\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Violet Shampoo and Conditioner is a violet-toned cleansing and conditioning duo that neutralizes yellow brass while nourishing fragile blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-piece set pairs a violet shampoo and matching conditioner formulated to keep cool blonde shades bright between salon visits. Lightweight Tamanu and Monoi oils deliver conditioning support without weighing hair down, while a rich lather and smoothing conditioner improve manageability and help reduce breakage from styling. Sulfate-free cleansing protects color and helps maintain the integrity of lightened hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this duo reduce brassy, yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses violet pigments that counteract warm yellow and brassy hues on the color wheel, instantly cooling blonde tones with each wash. Regular use helps maintain a clearer, more platinum or ash appearance without needing frequent toning appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet color-correcting pigments neutralize unwanted yellow tones.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing removes buildup that can accentuate brassiness.\u003c\/li\u003e\n  \u003cli\u003eFollow-up conditioner seals the cuticle for longer-lasting coolness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my hair healthy after lightening?\u003c\/h3\u003e\n\u003cp\u003eBlonde Life includes nutrient-rich Tamanu and Monoi oils to fortify and soften strands that are often weakened by bleaching. The conditioner provides slip for detangling and reduces friction, helping prevent breakage and split ends during styling and combing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTamanu oil supports strength and elasticity in fragile strands.\u003c\/li\u003e\n  \u003cli\u003eMonoi oil delivers smoothing shine and improves manageability.\u003c\/li\u003e\n  \u003cli\u003eConditioner adds slip to detangle and protect against mechanical damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the system is formulated without SLS\/SLES sulfates, making it gentler on color-treated and chemically processed blondes. It cleanses without aggressive surfactants that can strip dye, helping color retention while addressing tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing to help preserve salon-applied color.\u003c\/li\u003e\n  \u003cli\u003eDesigned for delicate, lightened hair structures.\u003c\/li\u003e\n  \u003cli\u003eRegular use supports longer-lasting cool tones and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the violet shampoo to wet hair, lather, and rinse; follow with the conditioner focusing on mid-lengths to ends. Leave the conditioner in for a minute or two for added smoothing before rinsing to maximize tone correction and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the shampoo 1–3 times weekly depending on brassiness and styling routine.\u003c\/li\u003e\n  \u003cli\u003eApply conditioner after shampoo, concentrating on ends for detangling.\u003c\/li\u003e\n  \u003cli\u003eFor stronger toning, leave the conditioner on briefly before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this set is for: Blonde Life Violet Shampoo \u0026amp; Conditioner is aimed at anyone with highlighted, balayaged, or fully lightened blonde hair who wants to counteract brassiness while maintaining softness and strength. It’s especially well suited to people who prefer sulfate-free products and seek salon-quality color maintenance at home without heavy, greasy formulas.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMonoi Oil, Tamanu Oil, Arginine, Light Violet Hue, SmartRelease Technology INGREDIENTS\/INGREDIÉNTS\/INGREDIENTES: Water\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Blonde Life shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on how quickly brassiness returns and your styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on all types of blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for highlighted, balayaged, and fully lightened blondes, and is safe for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53429300953435,"sku":"B07XDQ5PWL","price":58.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-blonde-life-front-packaging_a1632242-6d7b-4406-a778-cc55c413b20b.jpg?v=1782235124"},{"product_id":"joico-joifull-volumizing-shampoo-conditioner-set-33-8-fl-oz-each-lightweight-volume-long-lasting-fullness","title":"Joico JoiFULL Volumizing Shampoo \u0026 Conditioner Set 33.8 fl oz Each — Lightweight Volume, Long-Lasting Fullness","description":"\u003cp\u003e\u003cstrong\u003eJoico JoiFULL Volumizing Shampoo \u0026amp; Conditioner Set builds lightweight, touchable fullness for fine or thin hair without residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a simple three-step regimen (shampoo, conditioner, styler), JoiFULL uses detangling, weightless conditioning agents to create airy body and manageability. This pair includes two full-size 33.8 fl oz bottles—one shampoo and one conditioner—formulated to lift at the roots, smooth strands for easier combing, and support long-lasting fullness for everyday styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo gently cleanses while the conditioner adds slip and soft structure without heavy oils or silicones that flatten fine hair. Ingredients are balanced to boost lift at the root and give strands supportive body along the shaft for a natural, airy feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes a volumizing shampoo that creates a rich lather to remove buildup and prime the hair.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioner detangles and smooths without coating hair.\u003c\/li\u003e\n  \u003cli\u003eSupports up to 24 hours of perceived fullness when used in a styling regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this set make hair easier to comb and style?\u003c\/h3\u003e\n\u003cp\u003eYes—detangling agents in the conditioner reduce friction so wet hair glides through a brush or comb more easily, decreasing breakage and styling time. Cleaner, smoother strands also hold shape and lift better when blow-drying or using hot tools.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditioner improves wet-combing glide for faster detangling.\u003c\/li\u003e\n  \u003cli\u003eShampoo removes product residue that can weigh hair down, improving manageability.\u003c\/li\u003e\n  \u003cli\u003eWorks well as the base before applying volumizing stylers for extra lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set improve the look of hair health and shine?\u003c\/h3\u003e\n\u003cp\u003eWhile primarily focused on volume and manageability, the formula leaves hair looking brighter and more polished by smoothing the cuticle and removing dulling buildup. The result is hair that appears healthier, with a natural sheen and increased body.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClearing lather enhances natural reflectivity of clean strands.\u003c\/li\u003e\n  \u003cli\u003eConditioner smooths the surface for improved shine without heavy residues.\u003c\/li\u003e\n  \u003cli\u003eRegular use helps hair appear fuller and more vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much product do I get and how often should I use it?\u003c\/h3\u003e\n\u003cp\u003eEach set contains one 33.8 fl oz shampoo and one 33.8 fl oz conditioner—sized for frequent use. Fine or thin hair typically benefits from regular cleansing and light conditioning; many users shampoo several times a week and condition every wash for consistent volume and ease of styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEach bottle is 33.8 fl oz—ideal for extended at-home use.\u003c\/li\u003e\n  \u003cli\u003eRecommended for routine use as part of a volumizing haircare regimen.\u003c\/li\u003e\n  \u003cli\u003ePair with a Joico volumizing styler for maximum lift and hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e Joico JoiFULL Volumizing Shampoo \u0026amp; Conditioner Set is formulated for people with fine, thin, or limp hair who want natural-looking lift, effortless detangling, and lightweight conditioning. It’s a practical choice for anyone seeking fuller-looking hair without heavy buildup—especially those who style frequently or prefer products that leave hair touchable and soft.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eShampoo: Water\/Aqua\/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Bis-Diisopropanolamino-Pg-Propyl Dimethicone\/Bis-Isobutyl Peg-14 Copolymer, Phenoxyethanol, Propylene Glycol, Bambusa Vulgaris Stem Extract, Hydrolyzed Rice Protein, Nelumbo, Nucifera Flower Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Carthamus Tinctorius (Safflower) Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Arginine Hcl, Cetyl Esters, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Disodium Edta, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Peg-4 Laurate, Propylene Glycol Dicaprylate\/Dicaprate, Peg-14M, Styrene\/Butadiene Copolymer, Polysorbate 20, Butyloctanol, Ppg-1 Trideceth-6, Glycerin, Citric Acid, Phosphatidylcholine, Isopropyl Alcohol, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Limonene, Citronellol, Fragrance\/Parfum. Conditioner: Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium C14-16 Olefin Sulfonate, Laurdimonium, Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Bambusa Vulgaris, Stem Extract, Arginine Hcl, Rosa Canina Fruit Oil, Nelumbo Nucifera Flower Extract, Phosphatidylcholine, Glycerin, Hydroxypropyl Chitosan, Sodium Benzoate, Tetrasodium, Glutamate Diacetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Cocotrimonium Chloride, Citric Acid, Polyquaternium-47, Sodium Hydroxide, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Limonene, Citronellol, Fragrance\/ Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is JoiFULL good for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the gentle formula is safe for color-treated hair and helps maintain manageability without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the volume last after using this set?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When used with a volumizing styler, users report fuller-looking hair lasting up to 24 hours.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53429316452699,"sku":"B07ZGF7NSB","price":106.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-joifull-front-packaging_8563331d-24cb-4d22-b254-6220a4bb8b0e.jpg?v=1782235359"},{"product_id":"joico-blonde-life-brightening-shampoo-conditioner-set-sulfate-free-lightweight-10-1oz-8-5oz-duo-for-brassy-blonde-tones","title":"Joico Blonde Life Brightening Shampoo \u0026 Conditioner Set — Sulfate-Free, Lightweight 10.1oz\/8.5oz Duo for Brassy-Blonde Tones","description":"\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Brightening Shampoo and Conditioner Set is a sulfate-free duo formulated to lift dirt and brass while instantly reviving and brightening blonde tones without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for blondes, highlights, and color-treated hair, this set combines a foaming, sulfate-free shampoo with a lightweight conditioner that smooths and detangles. The pair works together to remove buildup, reduce unwanted warmth, and leave strands soft and manageable—while still producing a rich lather many sulfate-free formulas struggle to achieve. Packaged for everyday use, the shampoo is 10.1 ounces and the conditioner is 8.5 ounces.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set brighten and banish brass?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo and conditioner target discoloration and dullness by gently cleansing away residues that accentuate warm tones. Regular use helps neutralize brassiness so blonde shades look clearer and more luminous without harsh chemicals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free brightening shampoo removes dirt and oil that dull color\u003c\/li\u003e\n  \u003cli\u003eFormulation helps reduce warm, brassy undertones over time\u003c\/li\u003e\n  \u003cli\u003eConditioner smooths cuticles to reflect more light and enhance shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage color or strip treatment from my hair?\u003c\/h3\u003e\n\u003cp\u003eNo—this duo is designed for color-treated and highlighted hair and prioritizes gentle cleansing. The shampoo provides a thorough clean without harsh sulfates, while the conditioner restores softness and slip so combing is easier and breakage risk is reduced.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula minimizes color fading\u003c\/li\u003e\n  \u003cli\u003eShampoo produces a full lather that cleans without aggressive stripping\u003c\/li\u003e\n  \u003cli\u003eConditioner helps detangle and protect cuticle strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will it change my daily styling routine?\u003c\/h3\u003e\n\u003cp\u003eThe set simplifies styling by delivering clean, soft, and manageable hair that’s easier to comb and shape. Because it leaves hair lightweight, your usual styling products work more predictably and styles hold without extra buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproved comb-through after rinsing—less tugging and fewer knots\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning that won’t weigh down fine blonde hair\u003c\/li\u003e\n  \u003cli\u003eCleaner base for heat styling or air-dried textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the tangible product details I should know?\u003c\/h3\u003e\n\u003cp\u003eThe set includes one 10.1-ounce shampoo and one 8.5-ounce conditioner. The shampoo is specially formulated to create a rich, luxurious lather despite being sulfate-free, and the conditioner provides quick slip and moisture without residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContents: 10.1 fl oz shampoo + 8.5 fl oz conditioner\u003c\/li\u003e\n  \u003cli\u003eSulfate-free brightening shampoo with enhanced foaming action\u003c\/li\u003e\n  \u003cli\u003eConditioner designed to detangle and instantly soften blondes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Joico Blonde Life set is ideal for people with natural or color-treated blonde hair, those who want to reduce brassiness, and anyone seeking a sulfate-free wash that still lathers and conditions effectively. It suits fine to medium textures that need brightening and lightweight moisture, and it’s a practical choice for anyone aiming to maintain salon color between color appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eShampoo: Water\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate\/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone\/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90M, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance\/Parfum. Conditioner: Water\/Aqua\/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Bis-Diisopropanolamino-Pg-Propyl Dimethicone\/Bis-Isobutyl Peg-14 Copolymer, Propylene Glycol, Cetyl Esters, Cocos Nucifera (Coconut) Oil, Carthamus Tinctorius (Safflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Calophyllum Inophyllum Seed Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Gardenia Tahitensis Flower Extract, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Arginine, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Propylene Glycol Dicaprylate\/Dicaprate,Peg-14M,Styrene\/Butadiene Copolymer,Polysorbate 20, Disodium Edta, Butyloctanol, Ppg-1 Trideceth-6, Magnesium Nitrate, Magnesiumchloride, Methylchloroisothiazolinone, Methylisothiazolinone, Dmdm Hydantoin,Isopropyl Alcohol, Citric Acid, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene,Geraniol,Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this set safe for color-treated blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula cleanses gently while helping preserve color and reduce brassiness without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the shampoo still lather even though it’s sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo creates a rich, luxurious lather designed to lift dirt and oil while remaining sulfate-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53429328904539,"sku":"B0823XYY4D","price":59.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-front-packaging_7539bc8c-89db-4c18-aad9-cdfddf6db37f.jpg?v=1782235530"},{"product_id":"joico-moisture-recovery-treatment-balm-for-thick-coarse-dry-hair-16-9-fl-oz-5-minute-deep-conditioner","title":"Joico Moisture Recovery Treatment Balm for Thick, Coarse Dry Hair — 16.9 fl oz, 5-Minute Deep Conditioner","description":"\u003cstrong\u003eJoico Moisture Recovery Treatment Balm is an intensive 5-minute deep-conditioning balm formulated to hydrate, strengthen, and smooth thick, coarse, and very dry hair.\u003c\/strong\u003e\n\n\u003cp\u003eIf your hair feels straw-like, resists styling, or breaks easily, this rich treatment delivers concentrated moisture and rebuilding ingredients in a salon-grade formula. Designed to work quickly—just five minutes—this balm replenishes lipids, restores elasticity, and reduces frizz while leaving hair softer and easier to manage. The formula pairs botanical oils and sea-derived nutrients with Joico's SmartRelease technology to provide immediate results plus ongoing protection from daily styling stressors.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm improve moisture and reduce frizz?\u003c\/h3\u003e\n\u003cp\u003eThe treatment targets dehydrated strands with a blend of humectants, botanical oils, and sea kelp to attract and lock in moisture. It smooths the hair cuticle to reduce friction between fibers, which cuts down on frizz and tangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSea kelp supplies vitamins and minerals to help hair retain hydration.\u003c\/li\u003e\n  \u003cli\u003eJojoba oil replenishes fatty acids for improved sheen and softness.\u003c\/li\u003e\n  \u003cli\u003eShea butter provides rich emollience to seal moisture and calm frizz.\u003c\/li\u003e\n  \u003cli\u003eWorks in five minutes for fast, visible smoothing results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this treatment make my thick, coarse hair stronger?\u003c\/h3\u003e\n\u003cp\u003eYes—formulated to address structural weakness, the balm uses keratin and Joico's SmartRelease liposome delivery to deposit reparative proteins and amino acids. Over repeated uses hair becomes more resilient and less prone to breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin helps replace lost protein and rebuild strand integrity.\u003c\/li\u003e\n  \u003cli\u003eSmartRelease technology releases Rose Hip Oil, Arginine, and keratin over time for cumulative repair.\u003c\/li\u003e\n  \u003cli\u003eRegular use can reduce breakage risk by up to three times when paired with Moisture Recovery Shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the treatment for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair from mid-lengths to ends, leave on for five minutes, then rinse thoroughly. For an intensive overnight boost, distribute through lengths and sleep with a cap; rinse in the morning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse once or twice weekly, depending on dryness level and styling frequency.\u003c\/li\u003e\n  \u003cli\u003eCombine with Joico Moisture Recovery Shampoo for 24-hour moisture replenishment.\u003c\/li\u003e\n  \u003cli\u003eSuitable for use before heat styling to improve manageability and reduce breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe balm is formulated to be compatible with color- and chemically treated hair and focuses on replenishing moisture and proteins lost during processing. It supports color longevity by improving hair surface condition and preventing excessive dryness that can dull tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps smooth cuticles to preserve color vibrancy and shine.\u003c\/li\u003e\n  \u003cli\u003eRebuilds protein to strengthen chemically altered strands.\u003c\/li\u003e\n  \u003cli\u003eFree of harsh stripping agents that accelerate color fade when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? This treatment balm is intended for people with thick, coarse, or very dry hair seeking fast, salon-quality hydration and repair. It’s ideal for those battling persistent frizz, breakage, or loss of elasticity—especially hair exposed to frequent styling, chemical treatments, or environmental stress. If you want a concentrated, easy-to-use mask that improves manageability, restores softness, and helps build stronger strands, Joico Moisture Recovery Treatment Balm is formulated to deliver noticeable improvements with regular use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, FRAGRANCE\/PARFUM, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED OLIVE OIL, ASTROCARYUM MURUMURU SEED BUTTER, HYDROLYZED ALGIN, SEA WATER\/MARIS AQUA\/EAU DE MER, CHLORELLA VULGARIS EXTRACT, ISOPROPYL ALCOHOL, PHENOXYETHANOL, AMINOPROPYL DIMETHICONE, GLUTAMIC ACID, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, OCTYLDODECANOL, STEARTRIMONIUM CHLORIDE, ARGININE, PROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, PEG-90M, GLYCERIN, LIMONENE, BENZYL BENZOATE, ORANGE 4 (CI 15510), YELLOW 5 (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long do I leave Joico Moisture Recovery Treatment Balm on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it on for five minutes for a standard treatment; for deeper repair, you can leave it overnight and rinse in the morning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color- and chemically treated hair and helps improve shine and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53429334737243,"sku":"B083JTTBVK","price":57.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-moisture-recovery-front-jar.jpg?v=1782235591"},{"product_id":"joico-colorful-anti-fade-conditioner-for-color-treated-hair-33-8-fl-oz-sulfate-free-with-camellia-oil-pomegranate-for-shine","title":"Joico Colorful Anti-Fade Conditioner for Color-Treated Hair — 33.8 fl oz, Sulfate-Free with Camellia Oil \u0026 Pomegranate for Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Colorful Anti-Fade Conditioner is a sulfate-free daily conditioner that protects and refreshes color-treated hair while adding softness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, hydrating formula was created to slow visible color fade and make hair easier to manage between salon visits. Enriched with camellia oil and pomegranate extract, the conditioner helps smooth the hair surface, boost radiant-looking color, and lower breakage during detangling when used as part of the Colorful system.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help preserve salon color?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula creates a gentle protective layer that reduces color leaching and dulling from everyday washing and environmental exposure. Its sulfate-free base avoids harsh surfactants that can strip pigments, while antioxidants from pomegranate help maintain color vibrancy.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to minimize pigment removal during washes\u003c\/li\u003e\n  \u003cli\u003ePomegranate extract helps defend against color-oxidizing stressors\u003c\/li\u003e\n  \u003cli\u003eCamellia oil smooths cuticles for enhanced light reflection and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it improve hair strength and reduce breakage?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the conditioner supports improved comb-through and reduced snapping on weakened strands. Compared to a non-conditioning shampoo, this formula reduces combing-related breakage by over 70% on damaged hair, helping hair look healthier and feel less fragile.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eConditioning agents smooth and coat strands to lower friction\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients help restore pliability to brittle hair\u003c\/li\u003e\n  \u003cli\u003eDesigned to work as part of the Colorful system for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it feel and perform in daily use?\u003c\/h3\u003e\n\n\u003cp\u003eThe texture is lightweight yet nourishing, detangling wet hair quickly without weighing it down. It leaves hair soft to the touch, enhances shine when used regularly, and rinses clean so styles remain bouncy rather than oily.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstant detangling for faster styling and less mechanical stress\u003c\/li\u003e\n  \u003cli\u003eLight hydration that won’t flatten fine or medium hair\u003c\/li\u003e\n  \u003cli\u003eLeaves a smooth surface for improved shine and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat notable ingredients are included and why do they matter?\u003c\/h3\u003e\n\n\u003cp\u003eKey plant-derived and conditioning ingredients work together to support color retention and appearance. Camellia oil nourishes and softens, while pomegranate extract provides antioxidant support; the overall formula is free of sulfates to protect dyed hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCamellia oil: smooths cuticles and enhances softness\u003c\/li\u003e\n  \u003cli\u003ePomegranate extract: antioxidant support to help color longevity\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formulation: gentler on colored hair during cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Colorful Anti-Fade Conditioner is intended for people with color-treated hair who want a daily conditioner that protects pigment, reduces combing breakage, and adds visible shine without heaviness. It’s suitable for a wide range of color-treated textures and works best when paired with other products in the Colorful line for extended vibrancy between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Amodimethicone, Cetyl Alcohol, Behenyl Alcohol, Panthenol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Hydroxypropyl Chitosan, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Camellia Sinensis Seed Oil, Olea Europaea (Olive) Oil Unsaponifiables, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Arginine HCl, Punica Granatum Extract, Dicetyldimonium Chloride, Distearyldimonium Chloride, Stearamidopropyl Dimethylamine, Quaternium-87, Propylene Glycol, Citric Acid, Guar Hydroxypropyltrimonium Chloride, C11-15 Pareth-7, Trideceth-12, Diethylhexyl Malate, Tetrasodium EDTA, Cetrimonium Chloride, PEG-4 Laurate, Laureth-9, Glycerin, Isopropyl Alcohol, Phenoxyethanol, Iodopropynyl Butylcarbamate, Salicylic Acid, Sorbic Acid, Benzyl Alcohol, Sodium Benzoate, Sodium Hydroxide, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Colorful Anti-Fade Conditioner safe for all dyed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated hair and is sulfate-free to help preserve most salon dyes and demi-permanent colors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it after shampooing with your color-safe cleanser; daily use is appropriate for maintaining softness and reducing breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53429525250395,"sku":"B093CRW99R","price":69.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-colorful-front-bottle.jpg?v=1782237670"},{"product_id":"joico-colorful-anti-fade-shampoo-for-color-treated-hair-33-8-fl-oz-sulfate-free-shine-boosting","title":"Joico Colorful Anti-Fade Shampoo for Color-Treated Hair 33.8 fl oz — Sulfate-Free, Shine-Boosting","description":"\u003cp\u003e\u003cstrong\u003eJoico Colorful Anti-Fade Shampoo is a sulfate-free cleansing formula that gently removes dirt while protecting salon color and boosting shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for dyed hair, this shampoo cleans without stripping pigment, using camellia oil and pomegranate extract to help preserve vibrancy and manageability. It removes daily buildup and delivers moisture and slip so color stays brighter longer. The large 33.8 fl oz size supports frequent use while minimizing trips to the store, and the formula avoids harsh SLS\/SLES sulfates that can accelerate color fade.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect salon color between touch-ups?\u003c\/h3\u003e\n\u003cp\u003eThe formula limits pigment loss by using gentle surfactants and antioxidants that cleanse without overstripping. Regular use helps slow fading from routine washing and environmental exposure, keeping hues more vivid between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sodium lauryl\/sodium laureth sulfates to reduce aggressive color stripping\u003c\/li\u003e\n  \u003cli\u003ePomegranate extract supplies antioxidant support against oxidative fade\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing removes dirt and product buildup without dulling color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo improve hair strength and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — used with its matching conditioner, the Colorful system fortifies hair to better resist combing-related breakage. The conditioning agents smooth strands and improve elasticity so wet hair is less prone to snapping during styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProven to deliver up to three times greater resistance to combing breakage versus a non-conditioning shampoo\u003c\/li\u003e\n  \u003cli\u003eSmoothing ingredients increase manageability and reduce tangles\u003c\/li\u003e\n  \u003cli\u003eHydrating camellia oil helps replenish moisture lost from coloring processes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the texture and scent suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a gentle lather that rinses clean without leaving heavy residue, making it appropriate for frequent washing. Its scent profile is formulated to be pleasant but not overpowering, creating a salon-quality experience at home.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, luxurious lather cleans effectively while preserving moisture\u003c\/li\u003e\n  \u003cli\u003eRinses out easily to avoid buildup that can dull color\u003c\/li\u003e\n  \u003cli\u003eSubtle fragrance designed for everyday comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients should I expect and how do they help?\u003c\/h3\u003e\n\u003cp\u003eKey components include camellia oil for softening and shine, and pomegranate extract for antioxidant protection. The formula omits SLS\/SLES sulfates; instead it uses milder surfactants to cleanse while safeguarding pigment and moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCamellia oil: enhances smoothness and light-reflecting shine\u003c\/li\u003e\n  \u003cli\u003ePomegranate extract: supplies antioxidants that support color longevity\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing system: reduces harsh stripping of dye molecules\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico Colorful Anti-Fade Shampoo is tailored for anyone with color-treated hair who wants a dependable, salon-grade cleanser that helps maintain color intensity, reduces combing breakage, and keeps hair glossy. It’s ideal for people who wash frequently, seek gentler surfactants, or want a larger bottle for value and convenience. Pair it with the matching Joico conditioner for best results in strength and color retention.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Colorful Anti-Fade Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula excludes SLS and SLES sulfates, using milder cleansers to protect color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s safe for regular use; frequency depends on your hair type and color needs, but daily to several times weekly is common.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53429693743451,"sku":"B093CRX23W","price":69.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-colorful-front-packaging.jpg?v=1782240974"},{"product_id":"joico-k-pak-color-therapy-shampoo-conditioner-duo-2-count-color-protecting-shine-boosting-system","title":"Joico K-PAK Color Therapy Shampoo \u0026 Conditioner Duo, 2-Count — Color-Protecting, Shine-Boosting System","description":"\u003cp\u003e\u003cstrong\u003eJoico K-PAK Color Therapy Shampoo \u0026amp; Conditioner Duo is a salon-grade cleansing and conditioning system that gently preserves color while improving shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-piece set includes a color-protecting shampoo and a matching conditioner formulated to cleanse without stripping pigments, strengthen weakened hair fibers, and smooth the cuticle for improved shine. Designed for use on color-treated hair, the pairing helps defend against faded color, rough texture, and common styling damage when used consistently. Follow the cleansing step with the conditioner to seal benefits and leave hair softer and easier to detangle.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this duo help maintain hair color between salon visits?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses mild cleansing agents that remove dirt and product build-up while minimizing pigment loss; the conditioner deposits smoothing agents and protective ingredients to lock down cuticle alignment. Together they reduce the mechanical and environmental stresses that accelerate fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo: cleanses without aggressive sulfates to limit color stripping\u003c\/li\u003e\n  \u003cli\u003eConditioner: smooths and seals cuticle to help retain color molecules\u003c\/li\u003e\n  \u003cli\u003eRegular use: extends visible vibrancy and reduces the need for frequent color touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set improve hair strength and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — the K-PAK formula focuses on improving hair elasticity and resilience by reinforcing weakened areas along the strand. While not a repair miracle, consistent use helps fortify hair to resist split ends and mechanical breakage from styling and combing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets elasticity to make hair less prone to snapping\u003c\/li\u003e\n  \u003cli\u003ePolishes the surface to minimize friction-related damage\u003c\/li\u003e\n  \u003cli\u003eHelps prevent frizz that can lead to further breakage during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount of shampoo, lather, and rinse; repeat if your hair has heavy product build-up. Apply the conditioner primarily to mid-lengths and ends, leave on briefly, then rinse for softer, more manageable hair. For best color preservation, use on damp hair and follow with cool or lukewarm water.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo: lather, rinse, repeat only if needed\u003c\/li\u003e\n  \u003cli\u003eConditioner: concentrate on ends and leave for 1–3 minutes\u003c\/li\u003e\n  \u003cli\u003eUse regularly as part of a color-care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre there any packaging or product details I should expect?\u003c\/h3\u003e\n\u003cp\u003eThis listing is for two full-size items and is not a tester; packaging may vary between batches. The products are labeled as beauty and personal care items and are formulated specifically for color-treated hair, so check the bottle for ingredient details and any updated usage guidance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes one shampoo and one conditioner in the K-PAK Color Therapy line\u003c\/li\u003e\n  \u003cli\u003eNot a tester — retail product packaging\u003c\/li\u003e\n  \u003cli\u003ePackaging variations may occur but formula remains focused on color care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This duo is suited for anyone with color-treated or chemically processed hair who wants a gentle cleansing system that helps retain vibrancy, improves shine, and supports strand strength. It works well for salon-colored hair, highlights, or chemically lightened hair, and for users seeking a routine that balances effective cleaning with color protection and smoother texture. If you need intensive reconstructive treatment beyond routine care, consider coupling this duo with targeted K-PAK treatments recommended for more severely damaged hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThis item is not a Tester\u003c\/li\u003e\n  \u003cli\u003ePackaging may vary\u003c\/li\u003e\n  \u003cli\u003eBeauty and personal care product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/aqua\/eau, stearyl alcohol,Behenyl alcohol, propylene glycol, behentrimoniumChloride, sorbitol, hydrogenated castor oil\/sebacic acid Copolymer, ethylhexyl palmitate, pentapeptide-29 cysteinamide,Pentapeptide-30 cysteinamide, tetrapeptide-28Argininamide, tetrapeptide-29 argininamide, keratin,Hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzedKeratin, hydrolyzed keratin pg-propyl methylsilanediol, Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensisLeaf juice, oenothera biennis (evening primrose) oil,Tocopheryl acetate, hyaluronic acid, glycolipids, silicone Quaternium-16, isopropyl alcohol, cetyl ethylhexanoate,Bis-isobutyl peg\/ppg-20\/35\/amodimethicone copolymer,Polysorbate 80, undeceth-11, disodium edta, butyloctanol,Butylene glycol, undeceth-5, peg-90m, iodopropynylButylcarbamate, peg-4 laurate,Polyquaternium-55, glycerin, arginine hcl,Polysilicone-19, dipropylene glycol, thiocticAcid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate,Dmdm hydantoin, citric acid, sodiumHydroxide, butylphenyl methylpropional, Fragrance\/parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for all types of color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The duo is formulated for color-treated and chemically processed hair but check the ingredient list for specific sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use the shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can, though frequency depends on scalp oiliness and styling product use; gentler daily use helps preserve color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430246310235,"sku":"B077KWCYBV","price":106.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-k-pak-duo-front-packaging.jpg?v=1782247872"},{"product_id":"joico-moisture-recovery-moisturizing-shampoo-conditioner-set-10-1oz-8-5oz-hydrating-care-for-thick-coarse-dry-hair","title":"Joico Moisture Recovery Moisturizing Shampoo \u0026 Conditioner Set 10.1oz + 8.5oz — Hydrating Care for Thick, Coarse \u0026 Dry Hair","description":"\u003cp\u003e\u003cstrong\u003eJoico Moisture Recovery Moisturizing Shampoo \u0026amp; Conditioner Set renews thirsty, dry hair by delivering rich hydration, restoring smoothness and elasticity to thick, coarse, or parched strands.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen hair feels stiff, rough or brittle, it’s often a sign that moisture balance has been lost. This duo—one 10.1-ounce moisturizing shampoo and one 8.5-ounce deep-conditioning formula—was created to gently cleanse without stripping and to replenish lost hydration. The pair works together to detangle, add shine, and improve manageability so hair looks and feels healthier after regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice softer, more manageable hair?\u003c\/h3\u003e\n\n\u003cp\u003eMany users feel an immediate difference in texture after the first conditioning treatment, with progressively smoother hair after several washes. The conditioner is designed to penetrate the hair fiber quickly, making detangling easier and reducing surface friction.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFirst use: visible surface softness and easier comb-through\u003c\/li\u003e\n  \u003cli\u003eAfter a few washes: improved elasticity and less roughness\u003c\/li\u003e\n  \u003cli\u003eContinued use: increased shine and more manageable styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set work on thick, coarse, or chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—the formulas are tailored to restore moisture to hair types that commonly lack hydration, including thick, coarse, dry, and chemically processed hair. The shampoo cleans without stripping essential oils and the conditioner delivers concentrated hydration to thicker strands that need deeper nourishment.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThick hair: richer conditioning to reach inner fibers\u003c\/li\u003e\n  \u003cli\u003eCoarse textures: smoothing agents that reduce surface frizz\u003c\/li\u003e\n  \u003cli\u003eColor\/chemically treated hair: gentle cleansing that protects moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product help reduce breakage and improve hair strength?\u003c\/h3\u003e\n\n\u003cp\u003eThe system combines mild surfactants with restorative conditioning ingredients that help reinforce elasticity and reduce tangling—common contributors to breakage. In controlled tests, the conditioning formula has been shown to help lower breakage when used as directed, while also improving softness and shine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDetangling action lowers mechanical stress during combing\u003c\/li\u003e\n  \u003cli\u003eRestores elasticity to lessen snapping under tension\u003c\/li\u003e\n  \u003cli\u003eSurface smoothing reduces friction and improves shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\n\u003cp\u003eStart by wetting hair thoroughly, then apply a quarter-sized amount of shampoo and massage from scalp through lengths to lift impurities without over-drying. Rinse and apply the conditioner, concentrating on mid-lengths and ends; leave in for about one minute before rinsing for optimal hydration without weighing hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eShampoo: lather and rinse; repeat if hair is heavily soiled\u003c\/li\u003e\n  \u003cli\u003eConditioner: apply mid-shaft to ends, leave 60 seconds, then rinse\u003c\/li\u003e\n  \u003cli\u003eFor extra treatment: use a longer conditioning leave-in or mask occasionally\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Joico Moisture Recovery set is made for anyone with dry, thirsty hair—especially those with thick or coarse textures or hair that has undergone chemical services. If your priority is to restore softness, reduce tangles, and add elasticity and shine without heavy buildup, this gentle cleansing and moisturizing pair is formulated to bring moisture back into every strand.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Cocamide Mea, Sorbitol, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Hair Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Algin, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cocoamphoacetate, Silicone Quaternium-16, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Undeceth-11, Arginine, Sodium Citrate, Butyloctanol, Undeceth-5, Peg-150 Pentaerythrityl Tetrastearate, Peg-6 Caprylic\/Capric Glycerides, Stearyl Dihydroxypropyldimonium Oligosaccharides, Dmdm Hydantoin, Methylparaben, Sodium Chloride, Sodium Hydroxide, Benzyl Benzoate, Limonene, Fragrance\/Parfum, Ext. Violet 2 (Ci 60730), Blue 1 (Ci 42090), Yellow 5 (Ci 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this set on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo cleans gently and the conditioner helps protect moisture in color-treated hair without stripping pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the conditioner after every shampoo; leave it on for about one minute for best hydration and detangling results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430334456155,"sku":"B085V56YH1","price":58.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-moisture-recovery-front-packaging_3b1f0ffb-e4e9-4f67-a215-39a4d4f36954.jpg?v=1782249302"},{"product_id":"joico-moisture-recovery-shampoo-conditioner-set-2x33-8-fl-oz-hydrating-duo-for-thick-dry-coarse-hair","title":"Joico Moisture Recovery Shampoo \u0026 Conditioner Set 2x33.8 fl oz — Hydrating Duo for Thick, Dry, Coarse Hair","description":"\u003cp\u003e\u003cstrong\u003eJoico Moisture Recovery Shampoo \u0026amp; Conditioner Set is a two-step hydration system that cleanses, replenishes lost moisture, and restores smoothness and elasticity to thick, coarse, or dry hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your hair feels parched, brittle, or difficult to manage, this duo is formulated to deliver concentrated moisture without weighing hair down. Each 33.8-ounce bottle works together: the shampoo gently cleanses while preserving essential oils and the conditioner detangles, softens, and helps reduce breakage. The system aims to reinstate a healthier look and touch by improving manageability, shine, and resilience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set hydrate dry, coarse hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula infuses moisture into each strand and seals the cuticle to minimize moisture loss after washing. Ingredients are selected to smooth the hair surface so hair feels softer and appears shinier. Regular use helps hair retain elasticity and resist the stiffness that comes from dehydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwo 33.8 fl oz bottles for extended use and value\u003c\/li\u003e\n  \u003cli\u003eShampoo cleans without stripping natural moisture\u003c\/li\u003e\n  \u003cli\u003eConditioner restores softness and eases detangling\u003c\/li\u003e\n  \u003cli\u003eFormulation focuses on replenishing and sealing hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this reduce breakage and help with tangles?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is designed to improve slip so combing and styling cause less pulling. By restoring smoothness and elasticity, strands become less prone to snap under tension. The set has been associated with measurable reductions in breakage when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangles dry, coarse hair for easier comb-through\u003c\/li\u003e\n  \u003cli\u003eReduces breakage through improved elasticity\u003c\/li\u003e\n  \u003cli\u003eSmoother cuticle surface lowers friction between strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-sized amount of shampoo to wet hair, emulsify to cleanse thoroughly, and rinse. Follow with a generous application of conditioner, focusing on mid-lengths to ends; leave in for one to three minutes before rinsing. For very dry hair, consider leaving a small amount of conditioner or using an occasional deep-conditioning mask to boost moisture retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair: lather shampoo, rinse, then apply conditioner\u003c\/li\u003e\n  \u003cli\u003eConcentrate conditioner on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eRinse after 1–3 minutes or use leave-in method sparingly for extra hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this set work with colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the moisturizing focus helps manage the dryness that often accompanies color or chemical services. The gentle cleansing action minimizes unnecessary fading while the conditioner helps restore softness and manageability. For chemically treated hair, pairing with a treatment specific to color protection can extend vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtects against over-drying after color or chemical services\u003c\/li\u003e\n  \u003cli\u003eHelps improve smoothness and shine on treated hair\u003c\/li\u003e\n  \u003cli\u003eWorks well alongside color-care products for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This Joico Moisture Recovery Shampoo \u0026amp; Conditioner Set suits people with thick, coarse, or dry hair who need consistent, salon-quality hydration. It’s ideal for anyone seeking larger-size bottles for home use, those wanting easier detangling and less breakage, and anyone who prefers formulas that replenish moisture without heavy buildup. If your priority is to restore elasticity, enhance softness, and improve manageability, this duo is formulated to address those needs while fitting into a regular hair-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Glycol Distearate, Sodium Methyl Cocoyl Taurate, Cocamide Mea, Sorbitol, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolyzed Hair Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Algin, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cocoamphoacetate, Silicone Quaternium-16, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Undeceth-11, Arginine, Sodium Citrate, Butyloctanol, Undeceth-5, Peg-150 Pentaerythrityl Tetrastearate, Peg-6 Caprylic\/Capric Glycerides, Stearyl Dihydroxypropyldimonium Oligosaccharides, Dmdm Hydantoin, Methylparaben, Sodium Chloride, Sodium Hydroxide, Benzyl Benzoate, Limonene, Fragrance\/Parfum, Ext. Violet 2 (Ci 60730), Blue 1 (Ci 42090), Yellow 5 (Ci 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo and conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular wash routine—typically 2–3 times weekly or more if hair feels particularly dry; adjust based on oiliness and styling frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these bottles safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the gentle cleansing and moisturizing profile is compatible with color-treated hair and helps reduce dryness that can follow coloring.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430336225627,"sku":"B085V579QF","price":106.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-moisture-recovery-front-packaging_010a07f5-fd40-4310-a702-c134ff4b009b.jpg?v=1782249339"},{"product_id":"joico-hydrasplash-hydrating-shampoo-conditioner-set-33-8-fl-oz-lightweight-hydration-for-fine-to-medium-hair","title":"Joico HydraSplash Hydrating Shampoo \u0026 Conditioner Set 33.8 fl oz – Lightweight Hydration for Fine to Medium Hair","description":"\u003cp\u003e\u003cstrong\u003eJoico HydraSplash Hydrating Shampoo and Conditioner Set is a lightweight, high‑volume cleansing and conditioning duo formulated to hydrate fine-to-medium hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-piece professional-size set includes a 33.8 fl oz shampoo and a 33.8 fl oz conditioner created to refresh thirsty strands while preserving lift and movement. The shampoo produces a rich lather that removes styling residue and environmental buildup, while the companion conditioner supplies targeted moisture and slip so even delicate, fine strands detangle with ease. The result is hair that feels softer, looks healthier, and keeps its natural body.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set hydrate without flattening my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formulas focus on delivering hydration in a lightweight matrix that avoids heavy oils or thick creams. The shampoo cleanses away product residue, allowing the conditioner to deposit just enough moisturizers and humectants to smooth cuticles without adding excess weight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight conditioning agents designed for fine-to-medium hair\u003c\/li\u003e\n  \u003cli\u003eShampoo that rinses thoroughly while preserving natural moisture\u003c\/li\u003e\n  \u003cli\u003eConditioner provides slip for detangling without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eProfessional-size bottles for salon-frequency use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help with tangles and styling preparation?\u003c\/h3\u003e\n\u003cp\u003eYes — the conditioner improves combability so styling starts smoother and faster, reducing mechanical damage from brushing. Its formula helps align strands for easier blow-drying and styling, while the shampoo creates a clean foundation for heat and product application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangling benefits for fragile, fine strands\u003c\/li\u003e\n  \u003cli\u003eSmoother sectioning during heat styling\u003c\/li\u003e\n  \u003cli\u003eReduces friction to minimize breakage during combing\u003c\/li\u003e\n  \u003cli\u003eLeaves hair primed for products and tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often can I use Joico HydraSplash on color-treated or delicate hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle cleansing action makes it suitable for regular use on most color-treated and delicate hair types, provided you pair it with routine color-safe care. Because it doesn't strip aggressively, many users can shampoo and condition multiple times per week without compromising softness or shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to be gentle on color when used with color-care routines\u003c\/li\u003e\n  \u003cli\u003eFrequent use supports consistent hydration and manageability\u003c\/li\u003e\n  \u003cli\u003eLarge bottles reduce refill frequency for busy households\u003c\/li\u003e\n  \u003cli\u003eFollow with targeted color protection if required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes these 33.8 fl oz bottles a good value for salons and home users?\u003c\/h3\u003e\n\u003cp\u003eThe generous sizes are economical for families and professionals who wash hair often. Large-format packaging reduces the need for constant repurchasing and helps maintain a consistent routine with the same trusted formula.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwo 33.8 fl oz bottles offer extended use between refills\u003c\/li\u003e\n  \u003cli\u003eSaves time and money versus smaller retail sizes\u003c\/li\u003e\n  \u003cli\u003eConsistent performance across multiple washes\u003c\/li\u003e\n  \u003cli\u003eConvenient for salon backbar or busy households\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Joico HydraSplash Hydrating Shampoo and Conditioner Set is aimed at people with fine to medium hair who want noticeable hydration, improved detangling, and a lightweight finish that preserves volume. It suits anyone seeking salon-grade care in large bottles—ideal for those who shampoo regularly, households with multiple users, and stylists needing reliable, non-weighty moisture for clients with fine textures.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamide MIPA, Disodium Cocoamphodiacetate, Glycol Stearate, Sodium Chloride, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Cocos Nucifera (Coconut) Liquid Endosperm, Hydrolyzed Algin, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cetearyl Sulfate, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cetyl Alcohol, Acrylates\/Aminoacrylates\/C10-30 Alkyl PEG-20 Itaconate Copolymer, Dimethicone, Sodium Citrate, Citric Acid, PEG-4 Laurate, Disodium EDTA, Polyquaternium-7, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Linalool, Limonene, Fragrance\/Parfum, Blue 1 (CI 42090), Ext. Violet 2 (CI 60730), Yellow 5 (CI 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico HydraSplash safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its gentle cleansing is suitable for regular use on most color-treated hair when incorporated into a color-care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this set weigh down very fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formulas are specifically designed to hydrate without heavy oils, preserving lift and movement in fine-to-medium hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430357655899,"sku":"B086CNT8WS","price":106.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-hydrasplash-front-packaging.jpg?v=1782249996"},{"product_id":"joico-hydrasplash-hydrating-shampoo-and-light-conditioner-set-fine-medium-hair-lightweight-hydration-beachy-texture","title":"Joico HydraSplash Hydrating Shampoo and Light Conditioner Set — Fine\/Medium Hair, Lightweight Hydration \u0026 Beachy Texture","description":"\u003cp\u003e\u003cstrong\u003eJoico HydraSplash Hydrating Shampoo and Light Conditioner set delivers lightweight, lasting hydration and beachy texture for fine-to-medium hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFine and medium hair often needs moisture but not the heavy creaminess that flattens volume. This duo from Joico is formulated to cleanse away buildup while restoring softness and separation—giving hair a touchable, airy finish and hydrated feel. The kit includes a 10.1-ounce hydrating shampoo and an 8.5-ounce light conditioner designed to work together to refresh hair routine days without compromising bounce or movement.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without making thin hair limp?\u003c\/h3\u003e\n\n\u003cp\u003eJoico HydraSplash combines a clarifying lather with lightweight conditioning agents so water and nutrients stay in the fiber without coating strands heavily. The formula rinses clean but leaves a measured level of moisture that softens and smooths fine hair rather than dragging it down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003egentle foaming cleanser removes residue and impurities\u003c\/li\u003e\n  \u003cli\u003elightweight conditioning molecules bind moisture without buildup\u003c\/li\u003e\n  \u003cli\u003ebalances hydration for a soft, touchable finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set improve manageability and detangling for very fine strands?\u003c\/h3\u003e\n\n\u003cp\u003eThe included light conditioner is tailored to detangle delicate fibers while preserving natural lift. It smooths the cuticle enough to reduce tangles and friction, so wet combing and daily styling become easier and gentler on fragile hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003econditioning slip reduces breakage during brushing\u003c\/li\u003e\n  \u003cli\u003eformulation prevents limpness while aiding manageability\u003c\/li\u003e\n  \u003cli\u003eideal for detangling without heavy silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this duo affect texture and styling results?\u003c\/h3\u003e\n\n\u003cp\u003eHydraSplash aims to create an airy, beach-inspired texture—soft separation and subtle volume rather than stiff or crunchy hold. Hair dries with natural movement that accepts light styling products, sea-spray looks, or a simple air-dry with improved feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eproduces satin-like softness with touchable reverse volume\u003c\/li\u003e\n  \u003cli\u003eencourages piecey, beachy separation for modern styles\u003c\/li\u003e\n  \u003cli\u003ecompatible with heat styling and lightweight finishing sprays\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect from daily use and how long does one set last?\u003c\/h3\u003e\n\n\u003cp\u003eWith regular use, you’ll notice cleaner, more hydrated hair that keeps a natural lift; the shampoo’s clarifying action prevents quick buildup that often leads to dullness. Typical longevity depends on frequency and hair length—a 10.1-ounce shampoo and 8.5-ounce conditioner should last several weeks for most users who wash 2–4 times weekly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eencourages consistent softness and shine with continued use\u003c\/li\u003e\n  \u003cli\u003edesigned to avoid rapid residue accumulation\u003c\/li\u003e\n  \u003cli\u003esize suitable for daily routines and travel-friendly grooming\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This Joico HydraSplash set is ideal for people with fine to medium hair who want genuine hydration without sacrificing volume. It suits anyone seeking cleaner-feeling hair, easier detangling, and that airy, beach-textured finish—especially useful for those who dislike heavy conditioners but need more moisture than clarifying shampoos alone provide. If you regularly battle limpness from rich moisturizers or want a lighter conditioning solution that supports styling, this pair offers a balanced option to rejuvenate your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eShampoo: Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamide Mipa, Disodium Cocoamphodiacetate, Glycol Stearate, Sodium Chloride, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine Hcl, Phosphatidylcholine, Rosa Canina Fruit Oil, Cocos Nucifera (Coconut) Liquid Endosperm, Hydrolyzed Algin, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Sodium Cetearyl Sulfate, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, Cetyl Alcohol, Acrylates\/Aminoacrylates\/C10-30 Alkyl Peg-20 Itaconate Copolymer, Dimethicone, Sodium Citrate, Citric Acid, Peg-4 Laurate, Disodium Edta, Polyquaternium-7, Dmdm Hydantoin, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Linalool, Limonene, Fragrance\/Parfum, Blue 1 (Ci 42090), Ext. Violet 2 (Ci 60730), Yellow 5 (Ci 19140). Conditioner: Water\/Aqua\/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Isopropyl Palmitate, Stearyl Alcohol, Propylene Glycol, Phenoxyethanol, Ethylhexyl Olivate, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosa Canina Fruit Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Arginine Hcl, Hydrolyzed Algin, Cocos Nucifera (Coconut) Liquid Endosperm, Sea Water\/Maris Aqua\/Eau De Mer, Chlorella Vulgaris Extract, Dipropylene Glycol, Cetyl Esters, Hydroxyethylcellulose, Bisamino Peg\/Ppg-41\/3 Aminoethyl Pg-Propyl Dimethicone, Carthamus Tinctorius (Safflower) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Tetrasodium Glutamate Diacetate, Propylene Glycol Dicaprylate\/Dicaprate, Peg-4 Laurate, Peg-14M, Styrene\/Butadiene Copolymer, Squalane, Citric Acid, Ppg-1 Trideceth-6, Isopropyl Alcohol, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Sodium Benzoate, Potassium Sorbate, Linalool, Limonene, Fragrance\/Parfum, Blue 1 (Ci 42090), Ext. Violet 2 (Ci 60730), Yellow 5 (Ci 19140).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico HydraSplash safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle cleanser and light conditioner are formulated to be color-safe while helping retain moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use both products every time I wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use the shampoo to cleanse and follow with the light conditioner for balanced hydration and improved detangling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430357819739,"sku":"B086CP745Y","price":58.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-hydrasplash-front-packaging_fe4b1ae7-9d50-4aeb-b0e9-769d2a2e05c4.jpg?v=1782249996"},{"product_id":"joico-k-pak-color-therapy-shampoo-conditioner-set-10-1-oz-color-protecting-moisture-rich-duo","title":"Joico K-Pak Color Therapy Shampoo \u0026 Conditioner Set 10.1 oz — Color-Protecting, Moisture-Rich Duo","description":"\u003cp\u003e\u003cstrong\u003eJoico K-pak Color Therapy Shampoo \u0026amp; Conditioner is a two-piece system that gently cleanses and conditions to preserve color, restore moisture, and smooth damaged, color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis matched shampoo and conditioner set is formulated for color-treated, weakened, or multi-processed hair. The shampoo creates a dense, cushiony lather that lifts dirt and styling residue without stripping pigments, while the conditioner replenishes moisture and seals the hair surface to increase shine and manageability. Together they help maintain color vibrancy, reduce tangling, and improve the hair's responsiveness to styling over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this duo protect and extend color vibrancy?\u003c\/h3\u003e\n\u003cp\u003eThe system is designed to minimize color fade by cleansing without harsh detergents and by sealing the hair’s outer layer. Regular use helps slow the leaching of pigments and keeps hair looking fresher between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo gently removes buildup while retaining dye molecules.\u003c\/li\u003e\n  \u003cli\u003eConditioner smooths cuticles to reduce pigment loss from friction.\u003c\/li\u003e\n  \u003cli\u003eProprietary conditioning agents add shine that visually enhances color depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits does it deliver for damaged or over-processed hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated to address brittle, chemically treated strands, the duo replenishes hydration and improves manageability. Ingredients work to restore surface integrity, reduce flyaways, and make wet and dry combing easier to help prevent mechanical breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating molecules penetrate to soften and hydrate damaged fibers.\u003c\/li\u003e\n  \u003cli\u003eArgan oil provides smoother surface for faster styling and less friction.\u003c\/li\u003e\n  \u003cli\u003eCuticle-sealing agents help reduce split ends and tangles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will my styling routine change after using these products?\u003c\/h3\u003e\n\u003cp\u003eYou may notice shorter styling times and cleaner finishes because the conditioner creates a lighter, more workable texture without weighing hair down. Smoother strands respond better to brushes and tools, so styling becomes quicker and yields sleeker results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproved wet- and dry-combing reduces mechanical stress during styling.\u003c\/li\u003e\n  \u003cli\u003eCleaner hair takes less time to dry and style thanks to balanced moisture.\u003c\/li\u003e\n  \u003cli\u003eSmoother cuticles allow heat tools to glide with less pull and snag.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the shampoo and conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to wet hair, lather gently, and rinse thoroughly to remove impurities without overstripping. Follow with conditioner from mid-lengths to ends, leave for a minute or two, then rinse to help seal the cuticle and lock in moisture and color protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair; avoid vigorous scrubbing to protect weakened strands.\u003c\/li\u003e\n  \u003cli\u003eConcentrate conditioner on the ends and any overly processed areas.\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain color longevity and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Joico K-pak Color Therapy Shampoo \u0026amp; Conditioner set is intended for anyone with color-treated, chemically processed, or visibly damaged hair who wants to preserve color vibrancy and restore softness. It suits people seeking salon-quality maintenance at home—especially those with multi-processed, highlighted, or frequently dyed hair looking for improved shine, reduced tangling, and easier styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this set work on highlighted or balayage hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula gently cleanses and conditions to help maintain pigment and reduce fading for highlights and balayage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo and conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use them with your regular wash routine; most users benefit from 2–4 times per week depending on hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430372041051,"sku":"B0069WVQZG","price":61.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-k-pak-front-packaging.jpg?v=1782250348"},{"product_id":"joico-k-pak-color-therapy-luster-lock-instant-shine-repair-treatment-16-9-fl-oz-keratin-argan-oil-for-color-treated-hair","title":"Joico K-PAK Color Therapy Luster Lock Instant Shine \u0026 Repair Treatment — 16.9 fl oz, Keratin \u0026 Argan Oil for Color-Treated Hair","description":"\u003cstrong\u003eJoico K-PAK Color Therapy Luster Lock is a salon-strength instant shine and repair treatment formulated to restore color vibrancy, strengthen strands, and add mirror-like gloss to color-treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis concentrated treatment blends keratin, argan oil, and African manketti oil with Joico’s Smart Release Technology to smooth the hair surface, replenish protein, and protect color from environmental fade. Designed for use after shampooing or as an intensive weekly boost, the formula helps reduce breakage during combing and instantly lifts shine for an improved finish without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Luster Lock improve shine and manageability?\u003c\/h3\u003e\n\u003cp\u003eThe formula seals the hair cuticle and infuses conditioning oils and proteins that reflect light, producing a high-gloss finish. In addition to visible shine, hair feels softer and detangles more easily, which reduces mechanical damage from brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin reconstructs and fills in weakened areas for smoother strands.\u003c\/li\u003e\n  \u003cli\u003eArgan oil deeply conditions for improved softness and slip.\u003c\/li\u003e\n  \u003cli\u003eLiposome Smart Release delivers nutrients continuously for lasting smoothness.\u003c\/li\u003e\n  \u003cli\u003eAfrican manketti oil helps shield color and extend vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this treatment help strengthen color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the combination of protein and conditioning agents specifically targets structural weaknesses created by coloring services. Regular use can reduce combing breakage and make hair feel firmer and more resilient to daily styling stresses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin replaces lost protein to fortify compromised fibers.\u003c\/li\u003e\n  \u003cli\u003eProven reduction in breakage during combing after application.\u003c\/li\u003e\n  \u003cli\u003eMaintains hair integrity between salon visits for healthier-looking color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results at home?\u003c\/h3\u003e\n\u003cp\u003eApply to freshly shampooed, towel-dried hair concentrating on mid-lengths and ends; leave on according to package directions and rinse. It can be used weekly as a deep treatment or more often on hair that needs extra repair and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing on damp hair for an intensive treatment.\u003c\/li\u003e\n  \u003cli\u003eLeave in briefly when you need a quick shine boost, or follow label timing for deeper repair.\u003c\/li\u003e\n  \u003cli\u003ePair with a color-safe shampoo and conditioner to preserve results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Luster Lock safe for all types of color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated for color-treated hair and works across a range of color processes, including highlights, balayage, and all-over color. It focuses on strengthening and protecting treated strands rather than altering color tone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for chemically colored and highlighted hair seeking repair and gloss.\u003c\/li\u003e\n  \u003cli\u003eHelps protect against environmental fading with nutrient-rich oils.\u003c\/li\u003e\n  \u003cli\u003eNon-color-altering; it enhances shine and resilience without depositing pigment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico K-PAK Color Therapy Luster Lock is ideal for anyone with color-treated or chemically processed hair that needs a visible boost in shine, reduced breakage, and a stronger feel. It’s well suited to people who want salon-grade repair at home, those recovering from frequent styling and coloring, and anyone aiming to extend the life and brilliance of their color between professional services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glyceryl Oleate, Schinziophyton Rautanenii Kernel Oil, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Aleurites Moluccana Seed Oil, Arginine HCl, Hydrogenated Castor Oil\/Sebacic Acid Copolymer, Argania Spinosa Kernel Oil, Psidium Guajava Fruit Extract, Thioctic Acid, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Aminopropyl Dimethicone, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Allantoin, Glycolipids, Phenoxyethanol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, PEG-6 Methyl Ether Dimethicone, PEG-90M, Citric Acid, Glycerin, Hyaluronic Acid, Polyquaternium-55, Polysilicone-19, Dipropylene Glycol, Butyl Methoxydibenzoylmethane, Isopropyl Alcohol, Sodium Ascorbyl Phosphate, Sodium Hydroxide, Alpha-Isomethyl Ionone, Butylphenyl Methylpropional, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Luster Lock?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it weekly as a deep repair treatment or more often for visibly improved shine and detangling on particularly damaged color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Luster Lock be used on fine color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; applied sparingly to mid-lengths and ends, it provides shine and strength without heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430477881691,"sku":"B089X4TYKV","price":62.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-luster-lock-front-packaging_5343522c-8782-4cd9-aee1-eeb266b96c51.jpg?v=1782252559"},{"product_id":"joico-defy-damage-shampoo-conditioner-set-2-piece-10-1-oz-8-5-oz-for-color-protection-bond-strengthening","title":"Joico Defy Damage Shampoo \u0026 Conditioner Set — 2‑Piece (10.1 oz \/ 8.5 oz) for Color Protection \u0026 Bond Strengthening","description":"\u003cstrong\u003eJoico Defy Damage Protective Shampoo \u0026amp; Conditioner Set rebuilds hair resilience while preserving color and reducing frizz for everyday use.\u003c\/strong\u003e\n\n\u003cp\u003eThis two-piece system pairs a gentle yet effective shampoo with a smoothing conditioner to help maintain color vibrancy and strengthen fragile strands. Formulated to support bond integrity, the set cleanses, adds moisture, and seals the hair surface so styling is easier and color looks fresher between salon visits. It’s suitable for chemically treated hair and for anyone looking to protect and prolong the life of their color-treated locks without heavy residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this set protect color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formulas are designed to cleanse without stripping pigments and to smooth the hair cuticle so color reflects light more evenly. Regular use helps reduce the look of fading and promotes a shinier finish that extends the time between color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing that removes buildup while respecting color molecules\u003c\/li\u003e\n  \u003cli\u003eConditioner smooths and seals the hair surface for enhanced shine\u003c\/li\u003e\n  \u003cli\u003eLightweight moisture prevents dullness and limpness\u003c\/li\u003e\n  \u003cli\u003eHelps hair hold salon color tone longer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat bond-strengthening benefits will I notice?\u003c\/h3\u003e\n\u003cp\u003eJoico’s Defy Damage set targets weakened links along the hair fiber to improve elasticity and reduce breakage during styling. Over time, hair feels firmer and combs with less effort thanks to rebuilding support and adding protective moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReplenishes hydration to brittle areas without heaviness\u003c\/li\u003e\n  \u003cli\u003eHelps reinforce internal structure for reduced snap and split ends\u003c\/li\u003e\n  \u003cli\u003eSmoother strands for easier detangling and styling\u003c\/li\u003e\n  \u003cli\u003eDesigned to be used every wash to maintain bond support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this set control frizz and provide smoothing?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner in the set smooths the hair fiber and helps seal the cuticle, which reduces surface friction and visible frizz. The result is sleeker-looking hair and improved manageability for both straight and styled looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeals the cuticle to promote long-lasting smoothness\u003c\/li\u003e\n  \u003cli\u003eImproves combability and reduces flyaways\u003c\/li\u003e\n  \u003cli\u003eLightweight formula avoids limp, weighed-down hair\u003c\/li\u003e\n  \u003cli\u003eSupports long-lasting straightened or polished finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Joico Defy Damage shampoo and conditioner?\u003c\/h3\u003e\n\u003cp\u003eUse the shampoo to gently cleanse wet hair, working into a lather and rinsing thoroughly. Follow with the conditioner, applying mid-length to ends and leaving in for a minute before rinsing for best smoothing and strengthening effects.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo size: 10.1 ounces — suitable for regular use\u003c\/li\u003e\n  \u003cli\u003eConditioner size: 8.5 ounces — concentrated detangling and smoothness\u003c\/li\u003e\n  \u003cli\u003eApply conditioner mainly on mid-lengths and ends to avoid weighing roots\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain color longevity and bond support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shampoo \u0026amp; Conditioner Set is ideal for people with color-treated, chemically processed, or fragile hair that needs reinforcement and a smoother finish. It’s a practical daily-use duo for anyone wanting to extend color life, reduce breakage, and improve manageability without heavy silicones or buildup. Salon clients seeking professional-level maintenance between appointments will find this set especially useful.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this set on chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The set is formulated for color-treated and chemically processed hair to help protect color and strengthen bonds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo and conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use both at every wash for ongoing bond support and to maintain color vibrancy and smoothness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430544695643,"sku":"B08CJBC33S","price":59.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-front-packaging_43f1c654-195c-4041-aeca-9b3ec1ed9b02.jpg?v=1782253795"},{"product_id":"joico-defy-damage-protective-masque-for-color-treated-hair-5-1-fl-oz-bond-strengthening-color-preserving-treatment","title":"Joico Defy Damage Protective Masque for Color-Treated Hair — 5.1 fl oz, Bond-Strengthening \u0026 Color-Preserving Treatment","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Masque is an intensive at-home treatment that rebuilds broken hair bonds, strengthens strands, and helps preserve color without weighing hair down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned specifically for color-treated and weakened hair, this rich masque uses Joico's bond-strengthening technology plus conditioning actives like moringa seed oil and arginine to restore softness, shine, and resilience. It delivers noticeable results after the first use while forming a protective layer that helps hair resist future damage from heat styling and mechanical stress. Light enough to avoid flattening fine hair, yet nourishing enough to detangle and smooth dry, brittle ends, it balances repair with manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see results after using the masque?\u003c\/h3\u003e\n\n\u003cp\u003eVisible improvements in smoothness, shine, and manageability are often noticeable after one application. The formula targets weakened bonds and deposits conditioning agents that reduce breakage and improve texture immediately.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstant: softer feel and detangling after first rinse\u003c\/li\u003e\n  \u003cli\u003eShort-term: reduced frizz and added shine within one week of regular use\u003c\/li\u003e\n  \u003cli\u003eLong-term: progressive strengthening and fewer split ends with continued treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this masque protect color-treated hair from fading?\u003c\/h3\u003e\n\n\u003cp\u003eWhile not a color dye, the masque helps preserve color vibrancy by reinforcing hair structure and sealing the cuticle, which reduces color loss from washing and styling. Its emollients create a smoother surface that reflects light, making color appear brighter.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSeals cuticle to minimize pigment loss\u003c\/li\u003e\n  \u003cli\u003eHelps hair resist damage that accelerates fading\u003c\/li\u003e\n  \u003cli\u003eSupports shine for richer-looking color between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do the key ingredients, moringa seed oil and arginine, work in this product?\u003c\/h3\u003e\n\n\u003cp\u003eMoringa seed oil is a lightweight moisturizer that adds shine and nourishes without excess weight, while arginine—an amino acid—supports internal bond rebuilding to make strands stronger. Together they complement Joico's bond-repair system to improve both surface condition and internal hair strength.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMoringa seed oil: lightweight hydration and polished shine\u003c\/li\u003e\n  \u003cli\u003eArginine: amino-acid support for bond reinforcement\u003c\/li\u003e\n  \u003cli\u003eBond-strengthening technology: targets and rebuilds compromised links\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the masque for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to clean, towel-dried hair from mid-lengths to ends and leave on for the recommended time to allow the bond-rebuilding complex to penetrate. Rinse thoroughly and style as usual; for severely damaged hair, use once a week, and for maintenance, every 7–14 days depending on hair needs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo on towel-dried hair\u003c\/li\u003e\n  \u003cli\u003eLeave on for the time recommended on the packaging for deep repair\u003c\/li\u003e\n  \u003cli\u003eRinse fully and follow with styling products as desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Masque suits anyone with color-treated, chemically processed, heat-stressed, or brittle hair who wants a salon-grade repair treatment at home. It works for fine to thick textures because the formula rebuilds internal bonds while remaining lightweight, making it a practical weekly or biweekly treatment to improve strength, shine, and color longevity for those aiming to protect and revive compromised hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM THOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage Masque safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to strengthen bonds and seal the cuticle, helping preserve color vibrancy without stripping pigment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for heavy repair or every 7–14 days for maintenance, depending on your hair's damage level.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430968549723,"sku":"B07NZVTRR9","price":31.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-masque-front-jar.jpg?v=1782257234"},{"product_id":"joico-joifull-volumizing-conditioner-for-fine-thin-hair-8-5-fl-oz-lightweight-volume-detangling","title":"Joico JoiFULL Volumizing Conditioner for Fine, Thin Hair — 8.5 fl oz, Lightweight Volume \u0026 Detangling","description":"\u003cp\u003e\u003cstrong\u003eJoico JoiFULL Volumizing Conditioner is a lightweight daily conditioner formulated to detangle, strengthen, and add lasting body to fine, thin hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner blends rice protein, bamboo extract, and lotus flower with Joico’s Smart Release Technology to deliver fuller-looking hair and improved manageability. Designed for everyday use, the formula targets limp, fragile hair by providing slip for easier combing, a barely-there finish, and ingredients that help support thicker, stronger-feeling hair over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner create instant volume?\u003c\/h3\u003e\n\u003cp\u003eJoiFULL uses lightweight, body-building ingredients that coat strands without heavy oils, giving hair lift and airy movement right after rinsing. The rinse-out conditioner improves strand separation and reduces clumping so hair appears fuller at the root and throughout the shaft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice protein adds temporary thickness and visible lift.\u003c\/li\u003e\n  \u003cli\u003eBamboo extract supplies silica-like benefits to strengthen and plump fibers.\u003c\/li\u003e\n  \u003cli\u003eLightweight emollients provide slip without weighing hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help detangle and protect fragile fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula focuses on detangling and glide to reduce breakage when combing or styling. Smart Release Technology encapsulates active ingredients for gradual delivery, helping hair resist daily wear while keeping strands smooth and more manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangling agents reduce friction and minimize breakage during combing.\u003c\/li\u003e\n  \u003cli\u003eContinuous-release liposomes help protect hair from repeated styling stress.\u003c\/li\u003e\n  \u003cli\u003eProteins and botanical extracts help support elasticity and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use JoiFULL Volumizing Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply a quarter-size to generous amount through mid-lengths and ends, avoiding heavy application at the roots for maximum lift. Leave on briefly, then rinse thoroughly; style as usual and use regularly to maintain lightweight fullness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or every wash for consistent body and manageability.\u003c\/li\u003e\n  \u003cli\u003eConcentrate product on mid-lengths and ends to prevent root flattening.\u003c\/li\u003e\n  \u003cli\u003ePair with JoiFULL Volumizing Shampoo for optimal fullness and texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat improvements can I expect over time?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use you can expect easier detangling, enhanced shine, and the appearance of thicker, more resilient hair. The combination of rice protein, bamboo extract, and lotus flower helps support healthier-looking strands while the Smart Release system delivers benefits throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeable ease when combing wet hair and reduced snags.\u003c\/li\u003e\n  \u003cli\u003eSmoother texture and reflective shine without heaviness.\u003c\/li\u003e\n  \u003cli\u003eLifted, fuller appearance that lasts between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico JoiFULL Volumizing Conditioner is aimed at people with fine, thin, or limp hair who want a lightweight conditioner that detangles, boosts body, and supports hair strength without greasiness. It’s suitable for daily use and for anyone looking to add natural-looking volume and improved manageability while maintaining shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, ISOPROPYL PALMITATE, STEARYL ALCOHOL, BIS-DIISOPROPANOLAMINO- PG-PROPYL DIMETHICONE\/BIS-ISOBUTYL PEG-14 COPOLYMER, PHENOXYETHANOL, PROPYLENE GLYCOL, BAMBUSA VULGARIS STEM EXTRACT, HYDROLYZED RICE PROTEIN, NELUMBO NUCIFERA FLOWER EXTRACT, COCOS NUCIFERA (COCONUT) OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, ARGININE HCL, CETYL ESTERS, HYDROXYETHYLCELLULOSE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-37, DISODIUM EDTA, BIS-ETHYL(ISOSTEARYLIMIDAZOLINE) ISOSTEARAMIDE, PEG-4 LAURATE, PROPYLENE GLYCOL DICAPRYLATE\/DICAPRATE, PEG-14M, STYRENE\/BUTADIENE COPOLYMER, POLYSORBATE 20, BUTYLOCTANOL, PPG-1 TRIDECETH-6, GLYCERIN, CITRIC ACID, PHOSPHATIDYLCHOLINE, ISOPROPYL ALCOHOL, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, LIMONENE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is JoiFULL conditioner safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. JoiFULL is formulated for daily use on fine, thin hair to detangle and add lightweight body without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this conditioner weigh my hair down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The lightweight formula and targeted application mid-lengths to ends prevent root flattening while delivering visible lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430980018523,"sku":"B07XF3864Q","price":36.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-joifull-front-packaging_fca6e5a7-41b6-4f34-af5f-2fae08062327.jpg?v=1782257716"},{"product_id":"joico-joifull-volumizing-shampoo-10-1-fl-oz-lightweight-cleanser-for-fine-thin-hair-with-long-lasting-body","title":"Joico JoiFULL Volumizing Shampoo — 10.1 fl oz lightweight cleanser for fine, thin hair with long-lasting body","description":"\u003cp\u003e\u003cstrong\u003eJoico JoiFULL Volumizing Shampoo is a rich-lathering cleanser formulated to remove oil and buildup while creating a lightweight foundation for fuller, longer-lasting volume in fine or thin hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned specifically for hair that needs body without heaviness, this 10.1 fl oz bottle delivers a deeply cleansing shampoo that preps strands for lift and airy volume. The formula targets surface oils and residue that make hair look flat, while enhancing shine and providing a breathable base for styling products. It’s suitable for daily use and works as the first step in a volume-focused routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does JoiFULL shampoo create fuller-looking hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo clears away oil and impurities that weigh fine hair down, allowing strands to sit away from the scalp and appear thicker. Lightweight conditioning elements help preserve movement so hair gains height without stiffness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRich, foaming formula removes sebum and product build-up.\u003c\/li\u003e\n  \u003cli\u003eLeaves a clean foundation so strands lift easily at the roots.\u003c\/li\u003e\n  \u003cli\u003eBalances cleansing with gentle conditioning to avoid flattening hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how long will they last?\u003c\/h3\u003e\n\n\u003cp\u003eWhen used as directed, JoiFULL provides immediate visual body and fuller-looking hair that can maintain airy volume through the day. Results depend on individual hair type and styling method, but many users notice sustained lift and texture for up to 24 hours when paired with complementary products.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVisible fullness and increased body right after washing and styling.\u003c\/li\u003e\n  \u003cli\u003eImproved manageability for volumizing styling techniques.\u003c\/li\u003e\n  \u003cli\u003eWorks best with volumizing conditioners and lightweight styling aids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo to get the best volume?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount to wet hair, massaging from roots to ends to work up a rich lather, then rinse thoroughly. For maximum lift, follow with a lightweight volumizing conditioner on mid-lengths and ends and use root-lifting techniques while blow-drying.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed for oily, fine or flat hair.\u003c\/li\u003e\n  \u003cli\u003eConcentrate cleansing at the scalp and avoid heavy application at the ends.\u003c\/li\u003e\n  \u003cli\u003ePair with Joico volumizing styling products for extended hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for colored or chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eJoiFULL is formulated to cleanse gently while improving the appearance of hair density; it is generally compatible with color- and chemically treated hair. As with any color-treated haircare, rinse thoroughly and consider following with a color-safe conditioner to help preserve tone and moisture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGentle enough for routine use on many treated hair types.\u003c\/li\u003e\n  \u003cli\u003eRinsing well reduces the chance of color fading from product residue.\u003c\/li\u003e\n  \u003cli\u003eCombine with Joico color-care products if maintaining color is a priority.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Joico JoiFULL Volumizing Shampoo is intended for people with fine, limp, or thin-looking hair who want immediate, airy lift without added weight. It’s a good choice for anyone seeking a clarifying yet gentle shampoo that creates a fuller styling base—especially those who blow-dry or use volumizing products regularly. If your main goal is fuller-looking hair with a clean feel and boosted shine, JoiFULL can be the foundation of your volume routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will JoiFULL weigh my hair down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it’s formulated to cleanse without heavy conditioners, creating a light foundation for lift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; it’s designed for regular use on fine or oily hair types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430980936027,"sku":"B07XQJG12P","price":36.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-joifull-front-packaging_bbd01e19-5390-4605-a7fb-590583e7f91d.jpg?v=1782257751"},{"product_id":"joico-joimist-firm-protective-finishing-spray-300ml-level-9-hold-heat-humidity-protection","title":"Joico JoiMist Firm Protective Finishing Spray — 300mL Level 9 Hold, Heat \u0026 Humidity Protection","description":"\u003cp\u003e\u003cstrong\u003eJoiMist Firm is a lightweight finishing spray that delivers a Level 9, long-lasting hold while protecting hair from heat, humidity, static, and environmental pollution.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep your blowout or styled look intact without sacrificing movement. Joico JoiMist Firm locks styles in place with a high-performance hold that resists humidity and airborne impurities, while ingredients provide thermal protection so styles survive styling tools. This formula is paraben- and sulfate-free, and designed to smooth flyaways and reduce frizz for a polished finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does JoiMist Firm protect hair during heat styling?\u003c\/h3\u003e\n\u003cp\u003eThe spray includes thermal protectants that form a light barrier around each strand, helping reduce surface damage from hot tools. It won’t weigh hair down, enabling you to preserve volume while adding protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight thermal shield for heated tools\u003c\/li\u003e\n  \u003cli\u003eSprayable mist for even coverage\u003c\/li\u003e\n  \u003cli\u003eMaintains natural movement and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this keep my style from falling apart in humid weather?\u003c\/h3\u003e\n\u003cp\u003eYes — JoiMist Firm is formulated to resist humidity and lock in a long-lasting hold so styles stay defined. It diminishes frizz and flyaways that often show up when moisture levels climb.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLevel 9 hold designed for high-humidity control\u003c\/li\u003e\n  \u003cli\u003eFrizz and static reduction for smoother finish\u003c\/li\u003e\n  \u003cli\u003eIdeal for humid climates and unpredictable weather\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it help with pollution and everyday environmental stressors?\u003c\/h3\u003e\n\u003cp\u003eThe mist provides a light protective layer that can help repel airborne particles and reduce the appearance of dulling from pollution. Regular use helps maintain a cleaner-looking style between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtects against environmental impurities\u003c\/li\u003e\n  \u003cli\u003eHelps preserve shine and vibrancy\u003c\/li\u003e\n  \u003cli\u003eWorks as a finishing shield after styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and hold should I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect a strong, stay-put finish that still allows natural movement rather than a rigid, helmet-like feel. The spray produces a smooth, polished surface and reduces static without adding noticeable residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirm hold rated at Level 9 for long wear\u003c\/li\u003e\n  \u003cli\u003ePolished, low-static finish with visible shine\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to thick textures when used correctly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico JoiMist Firm is geared toward people who want salon-level longevity and protection for styled hair — from daily commuters facing pollution and humidity to anyone using heated tools and needing a dependable finishing spray. It’s suitable for most hair types when you want a strong, flexible hold, reduced frizz, and heat defense without sulfates or parabens.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAlcohol Denat., Hydrofluorocarbon 152a, Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, Moringa Oleifera Seed Oil, Tocopherol, C12-15 Alkyl Benzoate, Ethylhexyl Methoxycinnamate, PEG\/PPG-17\/18 Dimethicone, Benzoic Acid, Alpha-Isomethyl Ionone, Hydroxycitronellal, Limonene, Fragrance\/Parfum.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use JoiMist Firm on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply on dry or slightly damp hair for best hold and heat protection before finishing with hot tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. JoiMist Firm is formulated without sulfates and parabens, making it suitable for most color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53430990504283,"sku":"B08V47BZRS","price":34.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-joimist-firm-front-packaging.jpg?v=1782257954"}],"url":"https:\/\/remediesbeauty.co.uk\/collections\/brand-joico.oembed?page=2","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}