{"title":"IT Cosmetics","description":"\u003cdiv style=\"background:#f7f2f4;border-left:4px solid #b5587a;padding:14px 18px;border-radius:8px;margin:0 0 1.3rem;\"\u003e\u003cstrong\u003eIT Cosmetics in the UK: IT Cosmetics is loved for its CC Cream and skin-caring complexion makeup.\u003c\/strong\u003e\u003c\/div\u003e\u003cp\u003eIT Cosmetics is loved for its CC Cream and skin-caring complexion makeup. Shop the IT Cosmetics range at Remedies Beauty with GBP pricing and fast UK delivery.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eIs IT Cosmetics available in the UK?\u003c\/h3\u003e\u003cp\u003eYes — shop IT Cosmetics at Remedies Beauty with GBP pricing, fast UK delivery and easy returns.\u003c\/p\u003e\u003ch3\u003eWhat does IT Cosmetics sell?\u003c\/h3\u003e\u003cp\u003eIT Cosmetics is loved for its CC Cream and skin-caring complexion makeup. Browse the full IT Cosmetics range below.\u003c\/p\u003e\u003ch3\u003eWhere can I buy IT Cosmetics online?\u003c\/h3\u003e\u003cp\u003eYou can buy IT Cosmetics online at Remedies Beauty, with UK-wide shipping and tracked delivery.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is IT Cosmetics available in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 shop IT Cosmetics at Remedies Beauty with GBP pricing, fast UK delivery and easy returns.\"}}, {\"@type\": \"Question\", \"name\": \"What does IT Cosmetics sell?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"IT Cosmetics is loved for its CC Cream and skin-caring complexion makeup. Browse the full IT Cosmetics range below.\"}}, {\"@type\": \"Question\", \"name\": \"Where can I buy IT Cosmetics online?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"You can buy IT Cosmetics online at Remedies Beauty, with UK-wide shipping and tracked delivery.\"}}]}\u003c\/script\u003e\u003c!-- rb-rel --\u003e\u003cdiv style=\"margin-top:1.6rem;padding:16px 18px;background:#f7f2f4;border-radius:10px;\"\u003e\n\u003ch2 style=\"margin-top:0;font-size:1.05rem;\"\u003eRelated collections\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin:0;\"\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e · \u003ca href=\"\/collections\/makeup\"\u003eMakeup\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e · \u003ca href=\"\/collections\/nails\"\u003eNails\u003c\/a\u003e · \u003ca href=\"\/collections\/k-beauty\"\u003eK-Beauty Skincare\u003c\/a\u003e · \u003ca href=\"\/collections\/vegan-beauty\"\u003eVegan Beauty\u003c\/a\u003e · \u003ca href=\"\/pages\/shop-by-brand\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"it-cosmetics-superhero-liquid-eyeliner-pen-black-24-hour-waterproof-soft-brush-tip-for-precise-lines","title":"IT Cosmetics Superhero Liquid Eyeliner Pen, Black — 24‑Hour Waterproof, Soft Brush Tip for Precise Lines","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero Liquid Eyeliner Pen delivers a deeply pigmented, waterproof black line that resists smudging and fading for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis liquid eyeliner pairs a saturated Triple Black Pigment Complex with Elastic Stretch No-Skip Technology and a soft brush-hair tip to create precise, continuous lines without skipping or fraying. Formulated with peptides, collagen, biotin and oil-absorbing kaolin clay, the pen aims to sit close to lashes for a seamless, lash-hugging finish while offering longwear performance suitable for all-day events and humid conditions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the brush tip make application easier?\u003c\/h3\u003e\n\u003cp\u003eThe Superhero eyeliner uses a brush-hair tip instead of a stiff felt nib, which helps it glide smoothly along the lash line and maintain its shape. The flexible tip adapts to eye contours so you can build from fine to bold without tugging the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003esoft brush-hair tip for smooth, controlled strokes\u003c\/li\u003e\n  \u003cli\u003epressure-sensitive: light pressure = thin line, more pressure = thicker line\u003c\/li\u003e\n  \u003cli\u003edoesn’t fray like conventional felt tips, preserving precision\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through a long day and humid conditions?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed for 24-hour wear and is waterproof, helping reduce smudging, transfer and fading under heat or moisture. Its oil-absorbing kaolin clay contributes to a matte, cling-to-lash finish that helps resist breakdown from skin oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour, waterproof finish resists moisture and humidity\u003c\/li\u003e\n  \u003cli\u003ekaolin clay helps absorb excess oil for longer wear\u003c\/li\u003e\n  \u003cli\u003eTriple Black Pigment Complex preserves intense color payoff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin- and lash-friendly ingredients are included?\u003c\/h3\u003e\n\u003cp\u003eBeyond pigments and film-formers, the formula includes peptides, collagen and biotin—ingredients commonly used in beauty products to support the appearance of healthier-looking lashes. These components are incorporated alongside the liner’s performance ingredients, offering a balance between cosmetic wear and lash-focused care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epeptides and collagen for a conditioning-minded formula\u003c\/li\u003e\n  \u003cli\u003ebiotin to support the appearance of fuller-looking lashes\u003c\/li\u003e\n  \u003cli\u003ekaolin clay for oil control and improved wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the cleanest results?\u003c\/h3\u003e\n\u003cp\u003eStart at the inner corner and glide the brush as close to the lash roots as possible, moving toward the outer corner. Use lighter strokes for a thin liner and gently increase pressure for a thicker effect; one continuous motion gives the cleanest, most flawless line.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eapply from inner to outer corner, hugging the lash base\u003c\/li\u003e\n  \u003cli\u003eadjust pressure to vary line thickness—no need to layer many passes\u003c\/li\u003e\n  \u003cli\u003eallow a few seconds to dry before blinking or contacting lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The IT Cosmetics Superhero Liquid Eyeliner Pen is aimed at anyone seeking a reliable, high-contrast black liner that balances precision application with long-lasting, waterproof wear. It's a practical choice for makeup users who prefer a brush-tip pen for flexible line styles—thin, winged or bold—while appreciating formulations that include conditioning ingredients for lash-focused care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, STYRENE\/ACRYLATES COPOLYMER, PROPYLENE GLYCOL, LAURETH-21, PENTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PHENOXYETHANOL, AMMONIUM ACRYLATES COPOLYMER, CAPRYLYL GLYCOL, PPG-2-DECETH-30, SODIUM DEHYDROACETATE, SODIUM LAURYL SULFATE, BIOTIN, DISODIUM LAURETH SULFOSUCCINATE, GLYCERIN, BUTYLENE GLYCOL, KAOLIN, HYDROLYZED COLLAGEN, CARBOMER, SODIUM LACTATE, POLYSORBATE 20, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7 [MAY CONTAIN \/ PEUT CONTENIR, CI 77266 [NANO] \/ BLACK 2] D274912\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Superhero Liquid Eyeliner waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is waterproof and designed for up to 24-hour wear to resist smudging and fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I create both thin and thick lines with this pen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The flexible brush-hair tip lets you build from a fine lash-hugging line to a thicker wing with pressure control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53424988258651,"sku":"B074VC1X8D","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-superhero-liquid-eyeliner-front-packaging.jpg?v=1782201931"},{"product_id":"it-cosmetics-your-skin-but-better-setting-spray-3-4-fl-oz-hydrating-16-hour-hold-shine-control","title":"IT Cosmetics Your Skin But Better Setting Spray+ 3.4 fl oz — Hydrating 16-Hour Hold \u0026 Shine Control","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Your Skin But Better Setting Spray+ is a lightweight, hydrating setting mist that secures makeup for up to 16 hours while helping control shine and replenish skin with hyaluronic acid, coconut water, and aloe vera.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis multitasking spray locks makeup in place with a flexible, long-lasting finish and doubles as a soothing facial mist to refresh and hydrate throughout the day. Designed to prevent the dry, tight sensation that some setting products cause, the formula blends performance with skin-friendly ingredients so you can set, prep, or revive your look without sacrificing comfort.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will my makeup stay looking fresh with this setting spray?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides up to 16 hours of strong yet flexible hold that helps prevent makeup from fading or sliding. It controls excess oil and reduces visible shine for extended wear, while preserving a natural skin-like finish rather than a stiff cast.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours of hold for foundation, powder, and cream products\u003c\/li\u003e\n  \u003cli\u003eHelps control oil and reduce mid-day shine\u003c\/li\u003e\n  \u003cli\u003eFlexible finish that keeps makeup movable and natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it to hydrate and soothe skin, not just set makeup?\u003c\/h3\u003e\n\u003cp\u003eYes—this spray doubles as a hydrating mist formulated to soothe and revitalize skin on contact. Ingredients like hyaluronic acid, coconut water, and aloe vera provide immediate moisture and help the skin feel refreshed when used before or after makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid attracts and holds moisture for a plumper look\u003c\/li\u003e\n  \u003cli\u003eCoconut water adds lightweight hydration and natural minerals\u003c\/li\u003e\n  \u003cli\u003eAloe vera calms skin and reduces the sensation of tightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the setting spray for the best results?\u003c\/h3\u003e\n\u003cp\u003eShake the bottle well and hold it 8–10 inches from your face for an even mist. Close your eyes and mouth, then press the actuator fully, misting in a plus and cross pattern (\"+\" then \"x\") about four times to cover the face evenly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on bare skin to prime, after makeup to set, or during the day to refresh\u003c\/li\u003e\n  \u003cli\u003eApply 4 mists in a \"+\" and \"x\" pattern for balanced coverage\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds to dry; no rubbing required to maintain finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this setting spray suitable for all skin types?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, non-greasy formula is created to suit a wide range of skin types, including normal, combination, oily, and dry skin. Because it hydrates while controlling shine, it can be helpful for those who want both oil management and moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for combination and oil-prone complexions seeking shine control\u003c\/li\u003e\n  \u003cli\u003eProvides gentle hydration for drier skin that needs moisture without heaviness\u003c\/li\u003e\n  \u003cli\u003eWorks well under or over makeup without disrupting product performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for makeup wearers who want a long-lasting, flexible hold without sacrificing hydration—perfect for busy days, travel, or any time you need a quick skin-refresh. If you want a single product that primes, sets, and soothes, this setting spray offers performance plus skin-loving ingredients in one easy-to-use mist.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA\/WATER\/EAU, ALCOHOL DENAT., PROPYLENE GLYCOL, AMP-ACRYLATES\/ALLYL METHACRYLATE COPOLYMER, PVP, TALC, PHENOXYETHANOL, DISODIUM EDTA, CHLORPHENESIN, TRIETHANOLAMINE, PARFUM\/FRAGRANCE, LINALOOL, SQUALANE, NIACINAMIDE, SODIUM HYALURONATE, COCOS NUCIFERA FRUIT JUICE\/COCONUT FRUIT JUICE, ISOPROPYL PALMITATE, ISOPROPYL MYRISTATE, GLYCERIN, STEARETH-20, CHAMOMILLA RECUTITA FLOWER EXTRACT\/MATRICARIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, CITRIC ACID, SODIUM BENZOATE, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, POTASSIUM SORBATE, SODIUM CITRATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, BIOTIN. D245654\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this spray on bare skin before applying makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use the mist on clean skin to prime and hydrate before foundation for smoother application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this setting spray suitable for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula helps control oil and reduce shine while still delivering lightweight hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53425394614619,"sku":"B08B1RH519","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-setting-spray-front-packaging.jpg?v=1782206058"},{"product_id":"it-cosmetics-bye-bye-pores-translucent-loose-setting-powder-blurring-matte-finish-with-peptides-silk-0-23-oz","title":"IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder — Blurring, Matte Finish with Peptides \u0026 Silk, 0.23 oz","description":"\u003cb\u003eBye Bye Pores is a translucent loose setting powder that visibly blurs pores and fine lines for a natural, matte finish.\u003c\/b\u003e\n\nIT Cosmetics Bye Bye Pores blends soft-focus particles with skin-supporting ingredients to reduce the look of uneven texture and shine without adding color. Formulated with real silk, hydrolyzed collagen, peptides and antioxidants, this lightweight powder sets makeup or can be worn alone to mute the appearance of pores and smooth skin contours. Its universal translucent shade is designed to go clear on a wide range of skin tones, making it a versatile finishing product for everyday use.\n\n\u003ch3\u003eHow does this powder minimize the look of pores and texture?\u003c\/h3\u003e\n\u003cp\u003eThe powder uses finely milled, blurring powders combined with silk to scatter light and reduce contrast around pores and lines. Ingredients like hydrolyzed collagen and peptides aim to support a smoother surface appearance while antioxidants help protect skin from environmental aggressors. Applied sparingly, it creates a diffused, airbrushed effect without settling into creases.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilk particles visually soften pores and skin texture.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen smooths the surface reflection of fine lines.\u003c\/li\u003e\n  \u003cli\u003ePeptides and antioxidants help maintain skin appearance over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the translucent shade work on my skin tone?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be colorless on application, so it does not add tint or white cast and blends across many complexions. Because the powder is sheer, it finishes makeup without altering foundation shade. For deeper tones, use a light hand to avoid excess product and ensure seamless blending.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTranslucent finish goes on clear rather than adding pigment.\u003c\/li\u003e\n  \u003cli\u003eSuitable for setting foundation or wearing alone for a matte look.\u003c\/li\u003e\n  \u003cli\u003eBest applied with a soft brush to control coverage and avoid buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Bye Bye Pores for best results?\u003c\/h3\u003e\n\u003cp\u003eTap a small amount into a brush or puff, tap off excess, then sweep or press onto areas prone to shine and visible pores, such as the T-zone and under-eye. For under-eye setting, use a small, dense brush after applying concealer to lock product in place and prevent creasing. For an all-over soft-focus finish, lightly dust across the face using circular motions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a fluffy powder brush for overall setting and a small brush for under-eye areas.\u003c\/li\u003e\n  \u003cli\u003eApply sparingly; build only where you need extra mattifying or blurring.\u003c\/li\u003e\n  \u003cli\u003eWorks on bare skin for a refined, shine-controlled look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for mature or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eBye Bye Pores is formulated with skin-friendly ingredients like peptides and antioxidants that are often chosen for aging or delicate skin types. The lightweight, non-cakey texture helps avoid emphasizing fine lines when applied correctly. If you have sensitive skin, patch-test first to confirm tolerance to the formula.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed collagen and peptides support smoother-looking skin surface.\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-drying finish helps prevent cakey buildup.\u003c\/li\u003e\n  \u003cli\u003ePatch testing is recommended for reactive skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nThis powder is ideal for anyone who wants an easy way to reduce the appearance of pores and surface texture, control shine, or lock makeup in place without adding color. It suits a wide range of ages and skin concerns—from those seeking subtle airbrushing for photos to people who prefer a matte, refined finish for everyday wear. Use it as a targeted blurring tool under concealer, across the T-zone, or all over the face depending on your needs.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSILICA, SOLUBLE COLLAGEN, MAGNESIUM ASCORBYL PHOSPHATE, TOCOPHERYL ACETATE, HYDROLYZED SILK, ALOE BARBADENSIS LEAF JUICE, HYDROLYZED COLLAGEN, NIACINAMIDE, ASCORBYL PALMITATE, AQUA\/WATER\/EAU, ALGAE EXTRACT, AVENA SATIVA KERNEL EXTRACT, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT, CARBOMER, CHOLESTERYL CHLORIDE, CHOLESTERYL NONANOATE, CHOLESTERYL OLEYL CARBONATE, CITRIC ACID, GLYCERIN, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, OLEA EUROPAEA LEAF EXTRACT, PALMITOYL OLIGOPEPTIDE, PALMITOYL TETRAPEPTIDE-7, PHENOXYETHANOL, POLYSORBATE 20, POTASSIUM SORBATE, RETINYL PALMITATE, ROSA CANINA FLOWER EXTRACT, SODIUM BENZOATE, SODIUM HYALURONATE, TOCOPHEROL, VITIS VINIFERA (GRAPE) SEED EXTRACT, [+\/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77499, CI 77492, CI 77491)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Bye Bye Pores be used on bare skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it can be worn alone to reduce the look of pores and control shine without changing skin color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the translucent powder leave a white cast?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the translucent formula is designed to apply clear and blend across a range of skin tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53425528242523,"sku":"B002YR2D5W","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-pores-front-packaging.jpg?v=1782207450"},{"product_id":"it-cosmetics-brow-power-eyebrow-pencil-taupe-brown-oval-tip-long-lasting-built-in-spoolie","title":"IT Cosmetics Brow Power Eyebrow Pencil Taupe Brown — Oval-Tip, Long-Lasting \u0026 Built-In Spoolie","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Brow Power Universal Taupe Brown is an oval-tip, pressure-adaptive eyebrow pencil with a built-in spoolie that creates natural-looking, long-wearing brows while delivering nourishing ingredients like biotin and antioxidants.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis eyebrow pencil uses a unique oval-shaped tip designed to imitate individual brow hairs and to vary color intensity based on how much pressure you apply. Offered in universal shades formulated to blend with a wide range of hair colors and to help cover grays, the pencil is water- and budge-resistant and includes a spoolie for grooming and softening strokes. Formulated with biotin, saw palmetto, and antioxidant ingredients, it aims to combine cosmetic performance with skin-conditioning components.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the oval tip create natural-looking brows?\u003c\/h3\u003e\n\u003cp\u003eThe oval tip is engineered to produce hairlike lines and fill with control, giving a feathery finish rather than a single blocky mark. By rotating and angling the tip you can draw thin or broader strokes that resemble individual hairs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOval tip mimics hair shape for realistic strokes\u003c\/li\u003e\n  \u003cli\u003eEdge and flat surfaces allow both hairlike lines and shading\u003c\/li\u003e\n  \u003cli\u003ePressure-dependent color intensity for custom depth\u003c\/li\u003e\n  \u003cli\u003eBuilt-in spoolie blends strokes for a softened finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the shade Taupe Brown match my eyebrow color?\u003c\/h3\u003e\n\u003cp\u003eTaupe Brown is part of a universal shade system intended to adapt across a spectrum of hair tones. Use lighter pressure for softer, ashier looks and firmer pressure to achieve deeper, warmer results—this makes the shade versatile for many complexions and hair colors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks across blonde, brown, and gray tones with pressure adjustment\u003c\/li\u003e\n  \u003cli\u003eDesigned to disguise grays while staying natural-looking\u003c\/li\u003e\n  \u003cli\u003eAvailable in multiple universal shades if you need a different base tone\u003c\/li\u003e\n  \u003cli\u003eSpoolie helps blend to match surrounding hair texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the eyebrow pencil last and resist smudging?\u003c\/h3\u003e\n\u003cp\u003eThe formula is crafted to be long-wearing and budge-resistant so your shape stays defined over the day. It adheres to skin without heavy buildup and blends with the spoolie to avoid harsh edges that can transfer easily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBudgeless formula designed for extended wear\u003c\/li\u003e\n  \u003cli\u003eStays in place during typical daily activities\u003c\/li\u003e\n  \u003cli\u003eFeathering technique reduces transfer and smudging\u003c\/li\u003e\n  \u003cli\u003eSpoolie grooms and seals strokes for a natural finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare ingredients are included and why they matter?\u003c\/h3\u003e\n\u003cp\u003eThe pencil includes biotin, saw palmetto, and antioxidant ingredients chosen for their skin-conditioning properties. These ingredients are added to provide a cosmetic benefit to the brow area while you style, without making performance compromises.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin (a B vitamin) included as a conditioning ingredient\u003c\/li\u003e\n  \u003cli\u003eSaw palmetto for gentle skin conditioning around brows\u003c\/li\u003e\n  \u003cli\u003eAntioxidants to help protect skin from environmental stressors\u003c\/li\u003e\n  \u003cli\u003eFormulated to combine cosmetic longevity with nourishing elements\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IT Cosmetics Brow Power Universal in Taupe Brown is ideal for anyone seeking a versatile, everyday eyebrow pencil that balances realistic hairlike application with lasting wear. It suits people with sparse, thin, or fuller brows and those who want an easy pressure-adjustable tool that blends naturally. If you prefer a pencil with a built-in spoolie and ingredients geared toward conditioning, this product provides a straightforward, multipurpose option to shape, fill, and groom brows during your daily routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA\/EUPHORBIA CERIFERA (CANDELILLA) WAX\/CIRE DE CANDELILLA, CERA CARNAUBA\/COPERNICIA CERIFERA (CARNAUBA) WAX\/CIRE DE CARNAUBA, CERA ALBA\/BEESWAX\/CIRE D'ABEILLE, CERA MICROCRISTALLINA\/MICROCRYSTALLINE WAX\/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I adjust the color darkness with this pencil?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Press lighter for softer, ashier strokes and harder for deeper, darker color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it come with a brush or spoolie?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It includes a built-in spoolie to blend strokes and groom brows.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53425540006235,"sku":"B003VPTA2U","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-brow-power-front-packaging.jpg?v=1782207534"},{"product_id":"it-cosmetics-tightline-3-in-1-lash-primer-eyeliner-black-mascara-ultra-skinny-wand-0-12-fl-oz","title":"IT Cosmetics Tightline 3-in-1 Lash Primer Eyeliner \u0026 Black Mascara — Ultra-Skinny Wand, 0.12 fl oz","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Tightline 3-in-1 delivers a black lash primer, ultra-precise tightline eyeliner and lengthening mascara in one ultra-slim wand.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to sit at the base of each lash and deposit pigment where it matters, Tightline combines conditioning peptides with a precision brush to create the appearance of a fuller lash line and longer individual lashes. The formula blends collagen, biotin, peptides and antioxidants to help lashes look smoother and defined while a patent-style ultra-skinny applicator separates and coats hairs from the root.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Tightline act as a primer, eyeliner and mascara at once?\u003c\/h3\u003e\n\u003cp\u003eTightline's concentrated black pigment lays down color between lashes—mimicking a tightline eyeliner—while the formula thickens and lengthens like a mascara. As a primer, it smooths and preps lashes for additional products or wears standalone for a clean, defined look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrecision ultra-skinny wand places pigment at lash roots for instant tightlining\u003c\/li\u003e\n  \u003cli\u003ePeptide-enhanced formula helps lashes appear conditioned and less sparse\u003c\/li\u003e\n  \u003cli\u003eBuildable black coverage works alone or under a favorite mascara\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy is the ultra-skinny wand important for results?\u003c\/h3\u003e\n\u003cp\u003eThe uniquely narrow brush reaches the first millimeter of each lash, an area many traditional brushes miss, which creates a denser-looking lash line and visibly separated lashes. That precision helps you coat individual hairs without clumping or smudging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeparates and defines individual lashes for a natural, fanned effect\u003c\/li\u003e\n  \u003cli\u003eReduces gaps along the lash line for a finished eyeliner look\u003c\/li\u003e\n  \u003cli\u003eEasy access to inner corner and lower lash line for detailed application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eFormulated with collagen, biotin, peptides and antioxidants, Tightline aims to create a conditioning, visibly improving finish rather than a purely cosmetic coating. These ingredients are chosen to leave lashes feeling smoother and looking more polished, with a glossy yet natural black finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCollagen: adds fullness and a smoother-looking lash texture\u003c\/li\u003e\n  \u003cli\u003eBiotin and peptides: help lashes look stronger and more resilient\u003c\/li\u003e\n  \u003cli\u003eAntioxidants: support a well-groomed appearance by protecting surface quality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do you use Tightline for best effects on busy mornings?\u003c\/h3\u003e\n\u003cp\u003eStart by placing the slim wand at the base of your upper lashes and wiggle gently to deposit pigment between hairs; stroke upward to lengthen. Use a single quick swipe for a natural tightline or layer two to three coats for increased depth and length without clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe for subtle tightlining and root definition\u003c\/li\u003e\n  \u003cli\u003eTwo–three light layers for added length and dramatic depth\u003c\/li\u003e\n  \u003cli\u003eApply to lower lashes or inner corners with care for micro-detailing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tightline is for anyone seeking a time-saving lash solution that merges precise eyeliner definition with lengthening mascara coverage, especially those who want a natural yet polished lash line. It suits users who prefer a detail-oriented applicator, people with sparse lash roots seeking fuller definition, and makeup lovers looking to streamline their routine without sacrificing a finished eye look.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, STYRENE\/ACRYLATES\/AMMONIUM METHACRYLATE COPOLYMER, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, PROPYLENE GLYCOL, GLYCERYL STEARATE, DIMETHICONE, POLYBUTENE, PEG-100 STEARATE, POLYURETHANE-35, BEHENYL ALCOHOL, DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER, PHENOXYETHANOL, GLYCERYL STEARATE CITRATE, DISODIUM ETHYLENE DICOCAMIDE PEG-15 DISULFATE, CAPRYLYL GLYCOL, GLYCERYL DIBEHENATE, GLYCERIN, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, AMMONIUM ACRYLOYLDIMETHYLTAURATE\/STEARETH-8 METHACRYLATE COPOLYMER, BUTYLENE GLYCOL, POTASSIUM SORBATE, TRIBEHENIN, XANTHAN GUM, DIMETHICONOL, TOCOPHERYL ACETATE, CHLORPHENESIN, SODIUM LAURETH SULFATE, GLYCERYL BEHENATE, METHYLPROPANEDIOL, C12-13 PARETH-23, C12-13 PARETH-3, TETRASODIUM EDTA, T-BUTYL ALCOHOL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, SIMMONDSIA CHINENSIS SEED OIL \/ JOJOBA SEED OIL, PANTHENOL, ISOPROPYL PALMITATE, ISOPROPYL MYRISTATE, PHENYLPROPANOL, HYDROLYZED WHEAT PROTEIN, HYDROLYZED CORN PROTEIN, HYDROLYZED SOY PROTEIN, STEARETH-20, ALOE BARBADENSIS LEAF EXTRACT, CITRIC ACID, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, BIOTIN [+\/- MAY CONTAIN \/ PEUT CONTENIR, CI 77499 \/ IRON OXIDES] N295511\/1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Tightline be used as an eyeliner on the waterline?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it can be applied to the upper waterline for tightlining; apply carefully and avoid direct contact with the eyeball.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tightline suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated with conditioning ingredients, many users with sensitive eyes find it comfortable, but patch testing is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53425603117403,"sku":"B00BXL10Y0","price":39.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-tightline-front-packaging.jpg?v=1782207884"},{"product_id":"it-cosmetics-bye-bye-pores-pressed-finishing-powder-universal-translucent-shade-pore-blurring-anti-aging","title":"IT Cosmetics Bye Bye Pores Pressed Finishing Powder — Universal Translucent Shade, Pore‑Blurring \u0026 Anti‑Aging","description":"\u003cp\u003e\u003cstrong\u003eBye Bye Pores Pressed is a compact finishing powder that visibly softens the look of pores and sets makeup with a skin-enhancing, translucent veil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis pressed powder was developed with plastic surgeons and formulated to deliver a smooth, airbrushed finish while feeding skin with peptides, hydrolyzed collagen, and antioxidants. Lightweight and travel-friendly, it mattifies shine, blurs texture, and can be used for touch-ups throughout the day without adding weight or obvious residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this powder minimize the appearance of pores?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula combines light-diffusing pigments with skin-conditioning ingredients to create a softened, blurred surface that reduces the visual contrast of pores. It sits finely on top of skin, filling in texture without settling into lines or exaggerating imperfections.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePressed micronized powders scatter light to disguise pore edges\u003c\/li\u003e\n  \u003cli\u003eSoft-focus pigments smooth skin texture for photos and close-up wear\u003c\/li\u003e\n  \u003cli\u003eNon-cakey finish allows layering over makeup or bare skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are included in the ingredients?\u003c\/h3\u003e\n\n\u003cp\u003eThis finishing powder contains an anti-aging blend of peptides, hydrolyzed collagen, and antioxidants to help condition and soften skin over time while masking imperfections immediately. Those components support surface hydration and resilience without leaving a greasy film.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides support skin's look of firmness and smoothness\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen helps surface suppleness and a smoother appearance\u003c\/li\u003e\n  \u003cli\u003eAntioxidants provide neutralization of environmental stressors for a healthier look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use the powder on different skin tones and throughout the day?\u003c\/h3\u003e\n\n\u003cp\u003eThe universal translucent shade is designed to work across a wide range of skin tones, imparting a neutral, skin-perfecting finish that does not alter foundation shade. It also doubles as a blotting powder, making it convenient for midday shine control and quick touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTransparent formula avoids shifting foundation color\u003c\/li\u003e\n  \u003cli\u003eMattifies T-zone without leaving white cast in photos\u003c\/li\u003e\n  \u003cli\u003eCompact packaging and powder texture allow quick on-the-go application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Bye Bye Pores Pressed for best results?\u003c\/h3\u003e\n\n\u003cp\u003eFor a natural look, sweep a small amount across problem areas with a soft, rounded powder brush; concentrate on the T-zone and areas where pores are most visible. The powder works over bare skin or on top of foundation and is suitable for light layering to maintain a breathable finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a fluffy or ball-shaped powder brush for even dispersion\u003c\/li\u003e\n  \u003cli\u003eTap off excess and press gently into skin to blur pores\u003c\/li\u003e\n  \u003cli\u003eReapply sparingly for midday shine control without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This compact is ideal for anyone wanting a smoother-looking complexion and lightweight shine control—especially those who prefer a fuss-free, portable powder that blurs pores and adds skincare-supportive ingredients. It suits all skin types wanting a polished, camera-ready finish with minimal effort.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, SILICA, ZINC STEARATE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, ISOSTEARYL NEOPENTANOATE, ETHYLHEXYL PALMITATE, COCO-CAPRYLATE\/CAPRATE, JOJOBA ESTERS, TOCOPHEROL, GLYCINE SOJA (SOYBEAN) OIL, TOCOPHERYL ACETATE, HYDROLYZED SILK, NIACINAMIDE, ASCORBYL PALMITATE, COLLAGEN AMINO ACIDS, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, POTASSIUM SORBATE, ALOE BARBADENSIS LEAF JUICE POWDER, CAMELLIA SINENSIS LEAF EXTRACT, AQUA\/WATER\/EAU, GLYCERIN, OLEA EUROPAEA (OLIVE) FRUIT EXTRACT, ROSA CANINA EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, AVENA SATIVA (OAT) KERNEL FLOUR, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, ALGAE EXTRACT, SOLUBLE COLLAGEN, LEUCONOSTOC\/RADISH ROOT FERMENT FILTRATE, RETINYL PALMITATE, MAGNESIUM ASCORBYL PHOSPHATE, BUTYLENE GLYCOL, CHOLESTERYL OLEYL CARBONATE, CHOLESTERYL NONANOATE, CHOLESTERYL CHLORIDE, BHT, PALMITOYL TRIPEPTIDE-1, CARBOMER, POLYSORBATE 20, PALMITOYL TETRAPEPTIDE-7, SODIUM HYALURONATE. [+\/-: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the shade truly universal?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the translucent formula is designed to be neutral across many skin tones and won't alter foundation color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it over makeup and on bare skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely — it sets makeup, controls shine, and can be worn alone for a soft, blurred finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53425744773467,"sku":"B018IWKT2K","price":44.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-byebye-pores-compact-front.jpg?v=1782208705"},{"product_id":"it-cosmetics-superhero-mascara-volumizing-lengthening-super-black-0-3-fl-oz-buildable-volume-conditioning","title":"IT Cosmetics Superhero Mascara Volumizing \u0026 Lengthening — Super Black 0.3 fl oz, Buildable Volume \u0026 Conditioning","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero Mascara is a buildable, super-black mascara that adds noticeable volume, length, lift, and conditioning to lashes in one coat.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as the brand’s top-selling lash product, Superhero Mascara uses a stretchy, buildable formula and a precision brush to coat lashes from root to tip. Collagen, biotin, and peptides are included to help lashes look healthier and less brittle while the Elastic Stretch Technology delivers a dramatic yet natural finish. The 0.3 fl oz tube contains a richly pigmented black formula intended for everyday wear and special-occasion looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Superhero Mascara create both volume and length?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines high-pigment color with elastic polymers that cling to each lash, building thickness without flaking. The Lash-Changing Power Brush reaches inner and outer lashes to lift and fan them for visible length.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eElastic Stretch Technology for layered, buildable coverage\u003c\/li\u003e\n  \u003cli\u003eDense black pigment for instant impact\u003c\/li\u003e\n  \u003cli\u003eBrush design that lifts, separates, and fans lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara work for sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eIT Cosmetics formulates Superhero Mascara to be suitable for sensitive eyes; the brush and formula aim to minimize tugging while delivering coverage. As always, check ingredient sensitivity if you have a specific allergy or eye condition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned to be gentle on delicate eye areas\u003c\/li\u003e\n  \u003cli\u003eBrush reaches lashes without pulling\u003c\/li\u003e\n  \u003cli\u003eRecommended patch test for known sensitivities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat conditioning benefits do collagen, biotin, and peptides provide?\u003c\/h3\u003e\n\u003cp\u003eThese ingredients are included to support lash appearance: hydrolyzed collagen helps with elasticity, biotin contributes to healthier-looking hair, and peptides aim to strengthen against brittleness. They work alongside the mascara’s polymers to leave lashes looking conditioned after use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed collagen for smoother-looking lash fibers\u003c\/li\u003e\n  \u003cli\u003eBiotin to encourage resilient-looking lashes\u003c\/li\u003e\n  \u003cli\u003ePeptides to reduce the appearance of dryness and breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Superhero Mascara for best results?\u003c\/h3\u003e\n\u003cp\u003eBegin at the lash base, wiggle the brush gently, and sweep toward the tips to coat each lash evenly. Add extra coats while the formula is tacky to intensify volume and length without clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart at the root and wiggle through to tips for lift\u003c\/li\u003e\n  \u003cli\u003eLayer coats for progressively more volume\u003c\/li\u003e\n  \u003cli\u003eUse the brush tip for inner and lower-lash precision\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Superhero Mascara suits anyone seeking a high-impact black mascara with buildable volume and length—ideal for those with short or sparse lashes who want a conditioned, lifted finish. It’s also a good option for people who prefer a single mascara that combines cosmetic performance with lash-conditioning ingredients. If you have severe eye sensitivities, consult a specialist before use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA • CYCLOPENTASILOXANE • ORYZA SATIVA CERA \/ RICE BRAN WAX • HYDROGENATED OLIVE OIL STEARYL ESTERS • ALCOHOL DENAT. • STEARIC ACID • PALMITIC ACID • TRIETHANOLAMINE • ACACIA SENEGAL GUM • EUPHORBIA CERIFERA CERA \/ CANDELILLA WAX • PROPYLENE GLYCOL • PHENOXYETHANOL • VP\/VA COPOLYMER • AMINOMETHYL PROPANEDIOL • ISOPROPYL ALCOHOL • POLYVINYL ALCOHOL • CHLORPHENESIN • ETHYLHEXYLGLYCERIN • TOCOPHERYL ACETATE • BIOTIN • GLYCERIN • T-BUTYL ALCOHOL • BUTYLENE GLYCOL • HYDROLYZED COLLAGEN • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Superhero Mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, this formula is not labeled waterproof; it focuses on buildable volume and conditioning. Use a waterproof option if you need longhold water resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Superhero Mascara with lash extensions?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s best to consult your lash technician; the brush and formula may be too thick for some extension types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53425747362139,"sku":"B01AKTZFZU","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-superhero-mascara-front-tube.jpg?v=1782208730"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-light-natural-0-4-fl-oz-waterproof-full-coverage-brightening","title":"IT Cosmetics Bye Bye Under Eye Concealer Light Natural 0.4 fl oz — Waterproof, Full-Coverage Brightening","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Light Natural is a water-resistant, full-coverage brightening concealer that camouflages dark circles, redness and discoloration while leaving the eye area smooth and hydrated for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned by dermatologists, this best-selling creamy concealer blends high-pigment coverage with skin-care actives so you get makeup that also treats the delicate eye area. The texture is rich yet blendable, formulated to resist creasing and to layer easily under or over other products. It’s engineered for long wear, whether you need targeted color correction, under-eye brightening, or an anti-aging boost from peptides and hyaluronic acid.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform on dark circles and discoloration?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides concentrated pigment to neutralize blue or purple tones and covers brown or red spots without looking cakey. Its buildable nature means you can add coverage where needed while still achieving a seamless finish that reflects light for a brighter-looking under-eye.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFull, high-opacity coverage that layers smoothly\u003c\/li\u003e\n  \u003cli\u003eLight-reflecting finish to visually lift and brighten\u003c\/li\u003e\n  \u003cli\u003eBlendable texture for spot correction or larger areas\u003c\/li\u003e\n  \u003cli\u003eAvailable in shade Light Natural for fair-to-medium undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it crease or settle into fine lines during the day?\u003c\/h3\u003e\n\u003cp\u003eThis concealer is formulated to remain crease-resistant with a hydrating base that helps it sit evenly across fine lines. It won’t dry down to a stiff finish; instead it keeps a slight creaminess that prevents breakdown and flaking while maintaining coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy, moisture-rich texture that resists cracking\u003c\/li\u003e\n  \u003cli\u003eDesigned for mature under-eyes to minimize settling\u003c\/li\u003e\n  \u003cli\u003eWear-tested to stay smooth for extended periods\u003c\/li\u003e\n  \u003cli\u003eWorks well under powder or left alone for a natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-care ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eThe concealer combines cosmetic-grade actives with makeup pigments so the product doubles as a corrective and a caring treatment. Ingredients like peptides and collagen-supporting amino acids target texture, while hyaluronic acid adds immediate plumping and hydration to soften the appearance of lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides to help promote a smoother-looking eye area\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen and amino acids for improved elasticity appearance\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid for instant moisture and plumping effect\u003c\/li\u003e\n  \u003cli\u003eAntioxidants to help protect against environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Bye Bye Under Eye for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a clean, hydrated base to ensure even coverage. Apply a small amount to the inner under-eye and blend outward with a brush, sponge, or fingertip; layer as needed. It pairs smoothly with CC+ Cream or can be used alone as precise spot coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with moisturizer or your regular skincare\u003c\/li\u003e\n  \u003cli\u003eUse a small concealer brush or sponge for controlled application\u003c\/li\u003e\n  \u003cli\u003eBuild coverage in thin layers to avoid heaviness\u003c\/li\u003e\n  \u003cli\u003eFinish with setting powder if you prefer extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This product suits anyone seeking a powerful under-eye concealer that blends makeup performance with skin-care benefits. It’s especially helpful for those with visible dark circles, uneven skin tone, or fine lines who want a hydrating, long-wearing solution. Ideal for everyday use or special occasions when you need dependable, crease-resistant coverage with a natural, brightened finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof and long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this formula is water-resistant and designed to deliver up to 24 hours of full-coverage wear with crease-resistant results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my foundation or on its own?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Both—apply under foundation for added coverage or wear alone for targeted color correction and brightening.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426027200859,"sku":"B07GFPY6V9","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging.jpg?v=1782210215"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-light-beige-waterproof-full-coverage-brightening-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer — Light Beige, Waterproof Full-Coverage Brightening, 24H Wear","description":"\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Light Beige is a water-resistant, full-coverage brightening concealer that conceals dark circles, discoloration and fine lines for up to 24 hours.\u003c\/strong\u003e\n\n\u003cp\u003eThis dermatologist-developed, skincare-infused concealer combines long-wearing pigment with moisturizing ingredients to blur imperfections and leave a natural, creaseless finish. The creamy texture is designed to layer smoothly under or over makeup, offering buildable coverage without settling into wrinkles. Lightweight yet highly pigmented, it’s formulated to resist water and daily wear while delivering an instant brightening effect.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer handle dark circles and discoloration?\u003c\/h3\u003e\n\u003cp\u003eBye Bye Under Eye is engineered for high pigment payoff and targeted color correction, so a small amount neutralizes blue or purple under-eye tones and general discoloration. The formula brightens without looking cakey, promoting an even appearance that blends naturally into surrounding skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFull-coverage pigment masks dark shadows and spots\u003c\/li\u003e\n  \u003cli\u003eBuildable texture lets you control coverage level\u003c\/li\u003e\n  \u003cli\u003eBrightening effect reduces visual contrast under eyes\u003c\/li\u003e\n  \u003cli\u003eWorks over color-correcting bases and under foundations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it settle into fine lines or crease during the day?\u003c\/h3\u003e\n\u003cp\u003eThe creamy, hydrating base is designed to resist creasing and minimize the appearance of fine lines. With formulas that include hyaluronic acid and collagen-supporting ingredients, it aims to maintain a smooth finish rather than dry down tight or flake.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating emollients prevent dryness that causes creasing\u003c\/li\u003e\n  \u003cli\u003ePeptides and hydrolyzed collagen help support skin elasticity\u003c\/li\u003e\n  \u003cli\u003eNon-cakey blendable formula that layers seamlessly\u003c\/li\u003e\n  \u003cli\u003eSuitable for mature skin textures seeking crease-resistant wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the coverage last and is it waterproof?\u003c\/h3\u003e\n\u003cp\u003eThis concealer is formulated to provide up to 24 hours of wear with water-resistant properties that stand up to everyday humidity and light moisture. The long-wear formulation keeps coverage stable through normal activities while maintaining a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 24 hours of wear when applied as directed\u003c\/li\u003e\n  \u003cli\u003eWater-resistant for reliable performance in humid conditions\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage that maintains pigment intensity over time\u003c\/li\u003e\n  \u003cli\u003eCan be worn alone, under CC+ Cream, or layered with other products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare ingredients are included and how do they help?\u003c\/h3\u003e\n\u003cp\u003eBye Bye Under Eye blends makeup and skincare by incorporating peptide complexes, hydrolyzed collagen, hyaluronic acid and antioxidants to support a smoother-looking eye area. These actives aim to hydrate, plump fine lines and support surface elasticity while the concealer provides immediate coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides to help reduce the look of wrinkles and support firmness\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen and amino acids for improved elasticity feel\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid attracts moisture to soften fine lines\u003c\/li\u003e\n  \u003cli\u003eAntioxidants help protect skin from daily environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is this for:\u003c\/strong\u003e Ideal for anyone wanting a high-coverage, long-wearing concealer that also addresses signs of aging and dehydration around the eye. Recommended for users with dark circles, discoloration, or mature skin seeking a hydrating, crease-resistant finish that pairs easily with CC+ Cream and other IT Cosmetics favorites.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is water-resistant and made to withstand everyday moisture and humidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer on mature skin without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its hydrating, creamy texture and ingredients help minimize creasing on mature or textured skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426027463003,"sku":"B07GFPYFPH","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_53067ac5-8d8e-4d4d-bc06-f6167b58f4aa.jpg?v=1782210219"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-light-waterproof-full-coverage-brightening-concealer-0-4-fl-oz","title":"IT Cosmetics Bye Bye Under Eye Concealer — Light | Waterproof, Full-Coverage Brightening Concealer, 0.4 fl oz","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Light is a water-resistant, full-coverage brightening concealer designed to hide dark circles, redness, and discoloration while resisting creasing for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis dermatologist-developed formula combines richly pigmented coverage with skin-conditioning ingredients so you get makeup that doubles as anti-aging skincare. The creamy texture blends seamlessly over fine lines, corrects uneven tone, and can be used alone or layered under or over foundation. Lightweight yet hydrating, it’s built to stay put through daily activities while contributing peptides, collagen-supporting amino acids, hyaluronic acid, and antioxidants to the under-eye area.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this concealer handle dark circles without looking cakey?\u003c\/h3\u003e\n\n\u003cp\u003eThe concentrated pigments are formulated to neutralize darkness while a hydrating base prevents pigment from settling into lines. Its creamy, buildable texture allows you to apply thin layers for natural coverage or add more for full correction without cracking.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFull-coverage pigments mask discoloration and redness effectively\u003c\/li\u003e\n  \u003cli\u003eMoisturizing formula minimizes creasing and dry, cakey appearance\u003c\/li\u003e\n  \u003cli\u003eBuildable consistency lets you customize coverage without heavy layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay in place during a long day or in water?\u003c\/h3\u003e\n\n\u003cp\u003eThis concealer is water-resistant and formulated to deliver long wear—up to 24 hours under normal conditions—so it resists fading, smudging, and transfer through routine wear. Its blendable, crease-resistant finish helps maintain coverage from morning to night.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e24-hour wear-tested pigments maintain intensity\u003c\/li\u003e\n  \u003cli\u003eWater-resistant finish for reliable performance in humid or damp conditions\u003c\/li\u003e\n  \u003cli\u003eCreaseless formulation designed to stay smooth under the eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits does Bye Bye Under Eye provide?\u003c\/h3\u003e\n\n\u003cp\u003eBeyond concealing, the formula includes ingredients chosen to support skin health around the delicate eye area. Peptides and hydrolyzed collagen target firmness and elasticity while hyaluronic acid helps plump fine lines; antioxidants provide barrier support and environmental protection.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePeptides help promote a firmer-looking eye area\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen and amino acids support elasticity\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid hydrates and visually plumps fine lines\u003c\/li\u003e\n  \u003cli\u003eAntioxidants help defend against environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply this concealer for best results?\u003c\/h3\u003e\n\n\u003cp\u003eStart with cleansed, moisturized skin and apply a small amount where you need coverage—under the eyes, around the nose, or over spots. Blend with a brush, sponge, or fingertip, and layer only where necessary to keep the finish natural and crease-free.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePrep skin with a lightweight moisturizer or your usual IT skin routine\u003c\/li\u003e\n  \u003cli\u003eUse a small amount and blend outward for seamless coverage\u003c\/li\u003e\n  \u003cli\u003eCan be worn alone as a lightweight foundation or layered under CC+ creams\u003c\/li\u003e\n  \u003cli\u003eFinish with setting powder if you prefer extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Bye Bye Under Eye Concealer in Light is suited to anyone looking for high-coverage correction with a hydrating, anti-aging twist—ideal for mature skin, those with persistent dark circles or unequal tone, and anyone wanting a long-wear, crease-resistant finish. If you want a concealer that performs like makeup and contributes to the look and feel of firmer, smoother skin, this water-resistant formula is a strong match.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is water-resistant and designed to resist fading and smudging during normal water exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer on mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s hydrating, crease-resistant, and formulated with peptides and hyaluronic acid to suit mature under-eye concerns.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426027495771,"sku":"B07GFQKXHT","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_860b9ed9-074f-4f37-a5df-7ea54219005f.jpg?v=1782210215"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-light-buff-waterproof-full-coverage-brightening-concealer-hydrating-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer – Light Buff, Waterproof Full-Coverage Brightening Concealer, Hydrating 24H Wear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Light Buff is a waterproof, full-coverage brightening concealer designed to cover dark circles, redness, and discoloration while delivering a natural, crease-resistant finish for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis bestselling, dermatologically developed formula combines makeup and skincare benefits: a creamy, hydrating texture that builds coverage without settling into fine lines. Enriched with peptides, hydrolyzed collagen, hyaluronic acid, amino acids, and antioxidants, the concealer aims to improve the appearance of skin while masking imperfections. It works alone or layered with other complexion products and is available in a range of shades to match and brighten the under-eye area.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform on mature or textured skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is specifically formulated to stay smooth and not crease on delicate under-eye skin. Lightweight emollients and humectants help maintain moisture so the product sits on the skin evenly rather than collecting in lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich, creamy formula minimizes the look of fine lines without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid helps plump and hydrate for a softer surface\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage allows light touch-ups or fuller coverage without cakiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the concealer stay put through heat, sweat, or long days?\u003c\/h3\u003e\n\u003cp\u003eYes — the Bye Bye Under Eye formula is water-resistant and designed for long wear, offering up to 24 hours of coverage. It resists creasing and fading so you can rely on it for extended days or humid conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish maintains coverage during sweat or humidity\u003c\/li\u003e\n  \u003cli\u003eHighly pigmented pigments provide reliable, all-day camouflage\u003c\/li\u003e\n  \u003cli\u003eLayerable formula lets you set it with powder for extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare ingredients are inside and how do they help the look of the eye area?\u003c\/h3\u003e\n\u003cp\u003eThe concealer includes a blend of skincare-forward actives to support the under-eye area while delivering coverage. These ingredients focus on moisture, elasticity, and antioxidant protection rather than making clinical claims.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides contribute to a firmer-looking surface and smoother appearance\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen and amino acids support elasticity and resilient-feeling skin\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid hydrates and plumps to reduce the look of creases\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Bye Bye Under Eye for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after cleansing and moisturizing, and before foundation or CC cream for a brightened base. Use a small amount to target dark areas, blend with a brush or sponge, and set lightly if you prefer a matte finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with cleanser and moisturizer to ensure smooth application\u003c\/li\u003e\n  \u003cli\u003eUse the Heavenly Luxe #7 Brush or a damp sponge to blend seamlessly\u003c\/li\u003e\n  \u003cli\u003eLayer gradually for natural-looking coverage or fuller concealment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? Bye Bye Under Eye Concealer in Light Buff is suited for anyone seeking strong, crease-resistant coverage that also feels hydrating — especially those who want to conceal dark circles, age-related texture, redness, or uneven tone without a heavy, cakey finish. It’s a fit for people who prefer makeup with skincare benefits, need long-wear performance for busy days or events, and those who like to build coverage in a controlled, blendable way.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof and long lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is water-resistant and designed for up to 24 hours of wear, resisting creasing and fading in humid or long-day conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer on mature skin and fine lines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The creamy, hydrating formula is made to minimize settling into fine lines while providing buildable, full coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426059837787,"sku":"B07GWDXWRH","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-packaging-front.jpg?v=1782210274"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-tan-bronze-waterproof-full-coverage-brightening-concealer-with-hyaluronic-acid","title":"IT Cosmetics Bye Bye Under Eye Concealer — Tan Bronze, Waterproof Full-Coverage Brightening Concealer with Hyaluronic Acid","description":"\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Tan Bronze is a water-resistant, full-coverage brightening concealer formulated to hide dark circles, redness, and discoloration while providing skin-loving ingredients for a smoother look.\u003c\/strong\u003e\n\n\u003cp\u003eThis dermatologist-developed, anti-aging concealer combines a creamy, hydrating texture with high pigment payoff for up to 24 hours of wear. Designed to resist creasing and cracking, the formula layers easily under or over makeup and can be used alone as a spot foundation. Enriched with peptides, hydrolyzed collagen, hyaluronic acid, and antioxidants, it aims to blur fine lines and deliver a more even, luminous finish without feeling heavy.\u003c\/p\u003e\n\n\u003ch3\u003eHow well does it cover dark circles and discoloration?\u003c\/h3\u003e\n\u003cp\u003eBye Bye Under Eye offers concentrated pigment and a thick, blendable formula crafted for strong coverage. It neutralizes blue or purple undertones and conceals redness or age spots while brightening targeted areas for a refreshed appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-pigment, full-coverage finish that conceals under-eye darkness.\u003c\/li\u003e\n  \u003cli\u003eBuildable texture: opaque in one layer, more coverage with light layering.\u003c\/li\u003e\n  \u003cli\u003eBrightening effect to reduce the appearance of shadowed areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer crease or settle into fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe creamy, hydrating base is formulated to resist creasing and to sit smoothly on mature or dry skin. Moisturizing ingredients like hyaluronic acid help plump fine lines, while peptides and collagen-supporting components work to improve surface texture over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-drying, cream texture that blends evenly without flaking.\u003c\/li\u003e\n  \u003cli\u003eSkincare actives help soften the look of fine lines with regular use.\u003c\/li\u003e\n  \u003cli\u003eStays put through typical daily movements and expressions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula long-wearing and water-resistant?\u003c\/h3\u003e\n\u003cp\u003eYes — the concealer is formulated for up to 24 hours of wear and has water-resistant properties to help it remain intact during humidity and light moisture exposure. The finish holds up through a full day when applied over prepped skin and set lightly if desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour wear potential with long-lasting pigment retention.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant for reliable wear in humid or active conditions.\u003c\/li\u003e\n  \u003cli\u003eLayerable under foundation or used alone for spot coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the best results?\u003c\/h3\u003e\n\u003cp\u003eStart with clean, moisturized skin and apply sparingly to the inner corner and center of the under-eye area or any discoloration. Blend with a small, soft brush or fingertip, building coverage only where needed, and pair with your CC+ Cream or powder to set if you prefer extra longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep with cleanser and moisturizer for even application.\u003c\/li\u003e\n  \u003cli\u003eUse the Heavenly Luxe #7 brush or a fingertip to blend seamlessly.\u003c\/li\u003e\n  \u003cli\u003eLayer under CC+ Cream or set lightly to lock in coverage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This concealer is ideal for people seeking strong, hydrating coverage for under-eye darkness, redness, or uneven skin tone who want a long-wear, crease-resistant finish. It particularly suits those who prefer makeup infused with skincare benefits — anyone wanting buildable, anti-aging minded coverage that performs day-long and works well on mature or dry skin types.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Bye Bye Under Eye wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to last up to 24 hours with water-resistant properties for extended wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it can be used alone, layered under or over foundation, and set with powder for extra longevity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426059870555,"sku":"B07GWLFL9G","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_f1e032b4-ecb5-44ae-82cd-a13629057bbe.jpg?v=1782210271"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-full-coverage-brightening-medium-natural-waterproof-24h-hydrating","title":"IT Cosmetics Bye Bye Under Eye Concealer Full-Coverage Brightening — Medium Natural, Waterproof 24H Hydrating","description":"\u003cstrong\u003eAn ultra-creamy, dermatologist-developed full-coverage concealer that blurs dark circles, corrects discoloration and resists creasing for up to 24 hours.\u003c\/strong\u003e\n\n\u003cp\u003eThis waterproof, anti-aging formula from IT Cosmetics—Bye Bye Under Eye in Medium Natural—combines makeup-grade coverage with skincare ingredients to conceal dark circles, redness, and uneven tone while providing a natural, luminous finish. The texture is rich yet blendable, designed to layer without caking and to smooth the look of fine lines. It’s intended for use under or over other base products and works across different skin types, especially mature or dry complexions that benefit from added hydration.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Bye Bye Under Eye handle long days and moisture?\u003c\/h3\u003e\n\u003cp\u003eThe concealer is built for extended wear with a water-resistant, long-lasting base that keeps coverage visible and intact through sweat and humidity. You get high pigmentation that resists settling into creases, so color stays where you apply it. It’s formulated to be buildable—start light and add coverage only where you need it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant, 24-hour wear formulation\u003c\/li\u003e\n  \u003cli\u003eHighly pigmented for spot and full-face correction\u003c\/li\u003e\n  \u003cli\u003eNon-creasing texture that layers without cracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich skincare ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eIT Cosmetics blends makeup with targeted skincare actives: peptides, hydrolyzed collagen, amino acids, hyaluronic acid and antioxidants. These ingredients hydrate, support elasticity and help plump fine lines, so the finish looks smoother over time rather than simply masking issues. The result is a cosmetic product that also addresses visible signs of aging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides to support appearance of firmer-looking skin\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen and amino acids for improved elasticity\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid for instant hydration and plumping effect\u003c\/li\u003e\n  \u003cli\u003eAntioxidants to help protect skin from environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the most natural, crease-free result?\u003c\/h3\u003e\n\u003cp\u003eFor a seamless look, apply after cleansing and moisturizing and before or after your foundation depending on coverage needs. Use a small amount and blend outward with a brush, sponge, or fingertip, focusing on inner corners and discoloration first. If desired, set lightly with a translucent powder on oily areas to extend longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with cleanser and moisturizer for smooth application\u003c\/li\u003e\n  \u003cli\u003eUse a small, buildable amount and blend gently outward\u003c\/li\u003e\n  \u003cli\u003eSet sparingly if you need extra longevity, avoiding over-powdering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work for mature or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes—its hydrating, creamy composition is formulated to avoid settling into fine lines, making it a strong option for mature and dry skin types. The moisturizing texture and anti-aging actives aim to improve how concealer sits on the skin while delivering full coverage. Layering it with IT Cosmetics’ CC+ Cream or using alone as targeted coverage gives flexibility for different concerns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy, moisturizing texture prevents line accentuation\u003c\/li\u003e\n  \u003cli\u003eSkincare-infused formula supports a smoother appearance\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you tailor opacity without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Bye Bye Under Eye in Medium Natural is aimed at anyone seeking high-coverage, long-wearing correction for under-eye circles, redness or discoloration—especially those with dry or mature skin who want hydrating benefits plus makeup results. It’s well suited for users who need a crease-resistant, buildable concealer that doubles as anti-aging makeup and pairs smoothly with other IT Cosmetics base products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is water-resistant and designed to maintain coverage through sweat and humidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on mature skin without creasing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its creamy, hydrating texture and anti-aging ingredients reduce settling into fine lines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426059903323,"sku":"B07GWF6HZH","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_c338c79a-d917-424f-a1e0-7014da2dfe9d.jpg?v=1782210272"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-tan-natural-waterproof-full-coverage-brightening-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer — Tan Natural, Waterproof Full-Coverage Brightening, 24H Wear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Tan Natural is a waterproof, full-coverage brightening concealer designed to cover dark circles, redness, and discoloration while providing a hydrating, long-wear finish for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis dermatologist-developed concealer blends makeup and skincare: a creamy, water-resistant formula that delivers high pigment payoff without creasing or cracking. It’s formulated with peptides, hydrolyzed collagen, hyaluronic acid, and antioxidants to offer a smoothing, plumping texture and buildable coverage. Use it alone, under foundation, or layered for target color correction and a natural-looking finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform on dark circles and discoloration?\u003c\/h3\u003e\n\u003cp\u003eBye Bye Under Eye provides dense, blendable coverage that neutralizes under-eye darkness and uneven tone. The rich texture allows focused application and seamless blending so that color correction looks natural rather than cakey.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighly pigmented formula for strong coverage\u003c\/li\u003e\n  \u003cli\u003eTan Natural shade balances medium skin tones with warm undertones\u003c\/li\u003e\n  \u003cli\u003eBuildable layers let you adjust intensity without patchiness\u003c\/li\u003e\n  \u003cli\u003ePairs well with color-correcting primers or CC Creams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it crease or settle into fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe creamy, hydrating formula is designed to resist creasing and avoid emphasizing fine lines for a smoother appearance. Its moisturizing ingredients help the product sit evenly on the skin so it looks fresh hours after application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps plump and smooth delicate areas\u003c\/li\u003e\n  \u003cli\u003ePeptides and hydrolyzed collagen support a firmer texture\u003c\/li\u003e\n  \u003cli\u003eNon-creasing finish suitable for mature or dry skin types\u003c\/li\u003e\n  \u003cli\u003eWorks under powder or cream products without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it long-wearing and water-resistant?\u003c\/h3\u003e\n\u003cp\u003eThis concealer is formulated for up to 24 hours of wear and is water-resistant to help maintain coverage during humid conditions or light moisture exposure. The long-wear nature makes it useful for travel, long days, or events when you want minimal touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour buildable coverage claims for all-day wear\u003c\/li\u003e\n  \u003cli\u003eWater-resistant finish reduces smudging and running\u003c\/li\u003e\n  \u003cli\u003eLayer-friendly under foundation or over targeted areas\u003c\/li\u003e\n  \u003cli\u003eCompact 0.4 fl oz tube for daily use and portability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Bye Bye Under Eye for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount where coverage is needed and blend gently with a brush, sponge, or fingertip. For targeted brightness, apply a thin layer and build as necessary; set lightly with powder if you prefer a matte finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with moisturizer or primer for smooth application\u003c\/li\u003e\n  \u003cli\u003eUse the Heavenly Luxe #7 Brush or a damp sponge to blend\u003c\/li\u003e\n  \u003cli\u003eLayer under CC+ Cream Foundation or wear alone as concealer\u003c\/li\u003e\n  \u003cli\u003eFinish with a light dusting of translucent powder to lock in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IT Cosmetics Bye Bye Under Eye in Tan Natural suits anyone seeking high-coverage correction with a skincare-forward formula—especially those wanting hydration, anti-aging actives, and long wear. It’s ideal for people with visible dark circles, redness, or age-related texture who prefer a creamy, non-creasing concealer that can be worn alone or layered under foundation.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is water-resistant and designed to stay put through light moisture and humidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Tan Natural as a foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can wear it alone for spot coverage or layer it as a foundation base, depending on coverage needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426059968859,"sku":"B07GWNBH5H","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_59706035-75cc-495b-b991-350f5680e5cf.jpg?v=1782210270"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-light-tan-waterproof-full-coverage-brightening-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer Light Tan — Waterproof Full-Coverage Brightening, 24H Wear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Light Tan is a waterproof, full-coverage brightening concealer designed to hide dark circles, redness and discoloration while delivering a smoothing, anti-aging finish for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered as a multitasking, skin-loving concealer, this best-selling formula balances heavy-duty coverage with hydrating, skincare-infused ingredients. The creamy texture blends smoothly without settling into creases, making it suitable for blemishes, under-eye correction and targeted color-correcting needs. Dermatologist-developed and water-resistant, it can be worn alone or layered with your favorite CC+ foundation for more coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform on dark circles and fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe Bye Bye Under Eye formula brightens the under-eye area while offering rich opacity to mask persistent dark circles. Peptides and hydrolyzed collagen help the skin look firmer, and hyaluronic acid provides moisture to plump fine lines so concealer sits evenly rather than caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFull-coverage pigment for deep discoloration\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid helps smooth and hydrate crepey areas\u003c\/li\u003e\n  \u003cli\u003ePeptides and collagen support a firmer-looking under-eye over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it crease or last through a long day?\u003c\/h3\u003e\n\u003cp\u003eDesigned to resist creasing, cracking and fading, this creamy concealer offers up to 24 hours of wear when applied correctly. Its long-wear, water-resistant properties make it reliable for humid days, long hours, or layered makeup routines without frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour, water-resistant finish for extended wear\u003c\/li\u003e\n  \u003cli\u003eBuildable texture lets you customize coverage without flaking\u003c\/li\u003e\n  \u003cli\u003eBlends seamlessly under or over other complexion products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eIT Cosmetics infused this concealer with active skincare components aimed at improving appearance while you wear makeup. Antioxidants protect skin from environmental stressors, while amino acids support elasticity—not a replacement for treatment, but a beauty product that also cares for skin’s visible condition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides to help reduce the look of wrinkles\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen and amino acids for elasticity and bounce\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid for instant plumping and smooth application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for the best, most natural-looking result?\u003c\/h3\u003e\n\u003cp\u003eFor natural, crease-free coverage, prep skin with your regular cleanser and moisturizer, then apply a small amount directly to target areas. Blend using a brush, sponge, or fingertip—build thin layers to increase coverage without heaviness—and finish with your chosen foundation or setting products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse sparingly and build coverage where needed\u003c\/li\u003e\n  \u003cli\u003eBlend with the Heavenly Luxe #7 Brush or a damp sponge for a seamless finish\u003c\/li\u003e\n  \u003cli\u003eLayer under CC+ Cream or over spot-treated areas for customized coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This concealer is ideal for anyone seeking strong pigmentation that corrects dark circles, redness and discoloration while delivering a hydrating, anti-aging skincare boost. It suits mature skin types concerned about fine lines, people who need long-lasting, water-resistant wear, and makeup lovers who prefer a creamy, blendable formula that won’t cake or crease during a busy day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is water-resistant and formulated to resist creasing and fading for long wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It layers well under or over foundation and can also be worn alone for full coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426060001627,"sku":"B07GWGSPG8","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_8829ddf9-5594-40a9-b40f-e6bd9a5e00d3.jpg?v=1782210270"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-medium-waterproof-full-coverage-brightening-concealer-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer — Medium, Waterproof Full-Coverage Brightening Concealer, 24H Wear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Medium is a waterproof, full-coverage brightening concealer designed to disguise dark circles, redness, and discoloration while feeling hydrating and long-wearing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis bestselling, dermatologist-developed formula blends high-pigment coverage with skin-loving ingredients to create a smooth, natural finish that resists creasing for up to 24 hours. The creamy texture can be worn alone or layered under and over makeup; it’s formulated to help conceal imperfections while delivering moisturizing benefits through peptides, hydrolyzed collagen, hyaluronic acid, and antioxidants.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer handle under-eye darkness and fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses concentrated pigments to neutralize dark circles and targeted brighteners to lift the under-eye area without settling into creases. Peptides and hyaluronic acid offer temporary plumping and smoothing while the creamy consistency provides an even finish that blends seamlessly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighly pigmented coverage minimizes dark circles and discoloration.\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients help reduce the look of fine lines and dryness.\u003c\/li\u003e\n  \u003cli\u003eCreamy, blendable texture prevents creasing and cakey buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer stay put through sweat, humidity, or long days?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is water-resistant and engineered for long wear, retaining coverage throughout busy days and light activity. It’s designed to be buildable, so a single application can deliver full coverage and additional layers maintain a seamless look without cracking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant formula helps hold coverage in damp conditions.\u003c\/li\u003e\n  \u003cli\u003eUp to 24-hour wear for day-to-night longevity.\u003c\/li\u003e\n  \u003cli\u003eBuildable opacity lets you customize coverage without texture issues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin-care benefits are included in the formula?\u003c\/h3\u003e\n\u003cp\u003eThis concealer blends cosmetic coverage with skincare actives so you get instant correction plus antioxidant and moisturizing support. Ingredients like peptides, hydrolyzed collagen, amino acids, and hyaluronic acid are included to help maintain skin elasticity and hydration while antioxidants help protect against environmental stressors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides and collagen-derived ingredients support skin resilience and a smoother appearance.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid provides hydration to plump fine lines temporarily.\u003c\/li\u003e\n  \u003cli\u003eAntioxidants contribute to defense against free radicals and external aggressors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Bye Bye Under Eye for the best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a clean, moisturized base and apply a small amount where you need coverage, then blend gently with a brush, sponge, or fingertip. For maximum smoothness, layer sparingly and set where needed; it pairs well with CC+ Foundation or can be worn by itself for targeted correction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with cleanser and moisturizer for an even base.\u003c\/li\u003e\n  \u003cli\u003eUse a small, dense brush or fingertip to deposit product and blend outward.\u003c\/li\u003e\n  \u003cli\u003eLayer lightly for extra coverage and finish with powder if you prefer a matte set.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Bye Bye Under Eye Concealer in Medium is aimed at anyone seeking full, long-lasting coverage for dark circles, redness, and discoloration who also wants skincare benefits in their makeup. It’s especially useful for those with mature or dry-prone under-eyes who need hydrating pigments that won’t crease, plus people who need a waterproof, buildable concealer for all-day wear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is water-resistant and designed to maintain coverage through light moisture and daily activity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer on mature or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It contains hyaluronic acid and peptides to add hydration and a smoothing effect suitable for mature or dry under-eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426060034395,"sku":"B07GWH2GDP","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_c2c55321-4e3d-4300-8700-39e153bada03.jpg?v=1782210269"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-light-nude-waterproof-full-coverage-brightening-concealer-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer — Light Nude, Waterproof Full-Coverage Brightening Concealer, 24H Wear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Light Nude is a waterproof, full-coverage brightening concealer formulated to mask dark circles, redness, and discoloration while resisting creasing for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis bestselling, dermatologist-developed formula pairs makeup coverage with skincare ingredients designed for mature or dehydrated under-eye skin. The creamy, blendable texture delivers high pigment payoff that conceals imperfections yet feels hydrating on the skin. Use it alone or layered with other products in your routine for longwearing correction and a natural finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer handle dark circles and discoloration?\u003c\/h3\u003e\n\n\u003cp\u003eThe concentrated pigment and creamy consistency are designed to neutralize and cover pigmentation differences under the eye. Color-correcting power plus buildability gives dependable coverage without needing heavy layers.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHigh-pigment, full-coverage formula that conceals dark circles and redness.\u003c\/li\u003e\n  \u003cli\u003eBuildable texture lets you customize coverage from medium to full.\u003c\/li\u003e\n  \u003cli\u003eNatural, non-cakey finish that blends seamlessly into surrounding skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it crease on fine lines or last through a long day?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation resists settling into fine lines and is marketed to stay crease-free for extended wear. Its water-resistant properties and smoothing agents help maintain a fresh look through daily activities.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDesigned to remain flexible and not cake in fine lines.\u003c\/li\u003e\n  \u003cli\u003eWater-resistant and wear-tested to provide long-lasting coverage up to 24 hours.\u003c\/li\u003e\n  \u003cli\u003eCan be layered under or over other complexion products without pilling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare ingredients are included and what do they do?\u003c\/h3\u003e\n\n\u003cp\u003eIT Cosmetics blends makeup with targeted skincare actives so the concealer delivers cosmetic coverage plus ingredient benefits. Peptides, collagen fragments, hyaluronic acid, and antioxidants are included to hydrate, support elasticity, and protect skin over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePeptides for a smoother-looking under-eye area and improved texture.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen and amino acids to help support skin elasticity.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid to add hydration and plump fine lines for a softer appearance.\u003c\/li\u003e\n  \u003cli\u003eAntioxidants to help defend against environmental stressors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results in my daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eApply after cleansing and moisturizing as part of a skincare-plus-makeup sequence to optimize wear and finish. Use a small amount and blend gently with a brush, sponge, or fingertip; build coverage only where needed to maintain a natural look.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePrep skin with cleanser and moisturizer for a smooth base.\u003c\/li\u003e\n  \u003cli\u003eUse the Heavenly Luxe #7 Brush or a damp sponge for seamless blending.\u003c\/li\u003e\n  \u003cli\u003eLayer under CC+ Cream Foundation or over targeted spots as required.\u003c\/li\u003e\n  \u003cli\u003eFinish with blush and mascara to balance the complexion and frame eyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a multi-tasking concealer that combines strong coverage with hydrating, anti-aging ingredients, this product suits those who need reliable correction for dark circles, redness, and discoloration without heavy creasing. It appeals to anyone seeking long-wear, water-resistant performance with skincare benefits—especially people with mature or dry under-eye areas who prefer makeup that treats as it conceals.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Bye Bye Under Eye waterproof and long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is water-resistant and formulated for up to 24 hours of wear with crease-resistant performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer on mature or dry under-eye skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it contains peptides, collagen, and hyaluronic acid to hydrate and smooth while providing full coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426060067163,"sku":"B07GW9Q8FH","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-front-packaging.jpg?v=1782210270"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-medium-beige-waterproof-full-coverage-brightening-concealer-24h-wear","title":"IT Cosmetics Bye Bye Under Eye Concealer — Medium Beige, Waterproof Full-Coverage Brightening Concealer, 24H Wear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Medium Beige is a waterproof, full-coverage brightening concealer that neutralizes dark circles, reduces the appearance of fine lines, and lasts up to 24 hours without creasing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis bestselling, dermatologist-developed formula combines makeup and skincare actives to provide creamy, buildable coverage while addressing signs of aging. The medium beige shade is formulated to correct darkness and discoloration, delivering a natural finish that layers easily under foundation or wears alone. The texture is designed to be hydrating and crease-resistant, making it suitable for long days and water-resistant situations.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Bye Bye Under Eye Concealer deliver full coverage without settling into fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe concealer uses a rich, creamy base that adheres smoothly to skin, offering high pigment payoff without looking cakey. Key ingredients like hyaluronic acid and collagen derivatives help plump the under-eye area, reducing the appearance of texture so product sits evenly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighly pigmented formula for strong color correction and coverage\u003c\/li\u003e\n  \u003cli\u003eHydrating texture that minimizes creasing and dry patches\u003c\/li\u003e\n  \u003cli\u003ePeptides and hydrolyzed collagen to support a smoother look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this concealer long-lasting and suitable for water resistance?\u003c\/h3\u003e\n\u003cp\u003eFormulated to stay put, Bye Bye Under Eye claims up to 24 hours of wear and is water-resistant enough for humid conditions and light exposure to moisture. The finish resists cracking or migrating across the day, making it reliable for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour full-coverage formula for long shifts or travel\u003c\/li\u003e\n  \u003cli\u003eWater-resistant properties to resist smudging and running\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage that layers well under or over other makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are included in this anti-aging concealer?\u003c\/h3\u003e\n\u003cp\u003eThis product blends cosmetic coverage with targeted skincare ingredients intended to improve the look of the eye area over time. Antioxidants and peptides are included to support skin resilience while hyaluronic acid adds moisture and temporary plumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptides to help reduce the visible look of wrinkles\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid for hydration and smoothing fine lines\u003c\/li\u003e\n  \u003cli\u003eAntioxidants for environmental protection and skin support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Bye Bye Under Eye for the best results?\u003c\/h3\u003e\n\u003cp\u003eFor optimal coverage, start with a clean, moisturized base and apply a small amount directly to areas of discoloration. Blend gently with a brush, sponge, or fingertip and layer sparingly until you reach the desired opacity; set lightly if needed for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with moisturizer or a hydrating primer\u003c\/li\u003e\n  \u003cli\u003eUse the Heavenly Luxe #7 brush or a damp sponge for seamless blending\u003c\/li\u003e\n  \u003cli\u003eLayer thinly—this product builds without caking for customized coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This concealer is ideal for anyone seeking high-coverage correction for dark circles, redness, and discoloration who also wants skincare benefits in their makeup. It works well for mature skin concerned with fine lines, for busy people needing long-wear performance, and for makeup lovers who prefer a creamy, buildable finish that won’t crease or flake.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this concealer crease on mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The creamy, hydrating formula is designed to minimize creasing and settle less into fine lines when applied and blended properly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it under foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—Bye Bye Under Eye layers well and can be worn alone or under foundation for added correction and lasting coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426060099931,"sku":"B07GWLCJHZ","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-front-packaging_afb94dfe-970a-4d5a-85eb-7d75420ecfe3.jpg?v=1782210271"},{"product_id":"it-cosmetics-bye-bye-under-eye-concealer-medium-tan-waterproof-full-coverage-brightening-hydrating-anti-aging-24h","title":"IT Cosmetics Bye Bye Under Eye Concealer — Medium Tan, Waterproof Full-Coverage Brightening, Hydrating Anti-Aging 24H","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Under Eye Concealer in Medium Tan is a water-resistant, full-coverage brightening concealer that hides dark circles and discoloration while delivering skincare ingredients for a smoother-looking under-eye for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis best-selling, dermatologist-developed concealer combines pigmented coverage with moisturizing, anti-aging ingredients to target dark circles, redness and fine lines without creasing or cracking. The creamy texture blends seamlessly for buildable coverage you can wear alone or under foundation. Formulated with peptides, hydrolyzed collagen, amino acids and hyaluronic acid, it aims to give a fresher, more even appearance while functioning as part of a skin-and-makeup routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform on mature or dry under-eye skin?\u003c\/h3\u003e\n\u003cp\u003eThe rich, hydrating formula is designed to minimize the appearance of fine lines and avoid settling into creases. Hyaluronic acid helps plump and hydrate, while the creamy texture gives comfortable, non-drying coverage that lasts throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing base prevents cakey, cracked finish\u003c\/li\u003e\n  \u003cli\u003ePeptides and collagen-supporting ingredients for firmer-looking skin\u003c\/li\u003e\n  \u003cli\u003eBlendable, buildable coverage for targeted correction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this concealer long-wearing and suitable for active days?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is water-resistant and formulated to provide up to 24 hours of wear without creasing or cracking. It withstands normal daily activity, giving reliable coverage from morning through evening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant for sweat and light moisture\u003c\/li\u003e\n  \u003cli\u003eHigh pigment concentration for full coverage in thin layers\u003c\/li\u003e\n  \u003cli\u003eCreaseless formula that stays put under makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin concerns can Bye Bye Under Eye address?\u003c\/h3\u003e\n\u003cp\u003eThe concealer targets multiple visible concerns: dark circles, redness, discoloration and the look of fine lines. It’s intended for color correction and brightening while also delivering skin-friendly ingredients to improve the under-eye appearance over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCovers dark circles and evens skin tone\u003c\/li\u003e\n  \u003cli\u003eNeutralizes redness and age spots with dense pigment\u003c\/li\u003e\n  \u003cli\u003eSkin-care actives help hydrate and smooth texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this in my daily makeup routine?\u003c\/h3\u003e\n\u003cp\u003eApply after cleansing and moisturizing, and before or after your foundation depending on desired coverage. Use a small amount concentrated on shadows or spots, then blend with a dense brush, sponge or fingertip for a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with cleanser and moisturizer for best adhesion\u003c\/li\u003e\n  \u003cli\u003eLayer thinly — build coverage only where needed\u003c\/li\u003e\n  \u003cli\u003eSet lightly if you prefer matte longevity, or leave dewy for natural glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone seeking full, long-lasting coverage for under-eye darkness and discoloration who also prefers makeup with skincare benefits. It works well for normal to dry or mature skin that needs hydrating, crease-resistant coverage and for consumers who want a multitasking concealer that fits into a full IT Cosmetics routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePARAFFINUM LIQUIDUM \/ MINERAL OIL \/ HUILE MINERALE, PETROLATUM, VP\/HEXADECENE COPOLYMER, SILICA DIMETHYL SILYLATE [NANO] \/ SILICA DIMETHYL SILYLATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, OZOKERITE, PHENOXYETHANOL, TOCOPHERYL ACETATE, ALUMINUM HYDROXIDE, KAOLIN, NIACINAMIDE, SODIUM HYALURONATE, MAGNESIUM ASCORBYL PHOSPHATE, ASCORBYL PALMITATE, HYDROLYZED COLLAGEN, AQUA \/ WATER \/ EAU, TOCOPHEROL, GLYCERIN, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID, BIOTIN\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Bye Bye Under Eye Medium Tan last on skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This water-resistant concealer is formulated to provide up to 24 hours of wear, staying crease-free through daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on fine lines without it settling?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The creamy, hydrating formula is designed to minimize settling into fine lines and deliver natural-looking coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426060132699,"sku":"B07GWPV753","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-under-eye-medium-tan-front-packaging.jpg?v=1782210272"},{"product_id":"it-cosmetics-brow-powerfull-eyebrow-pencil-universal-taupe-triangular-tip-built-in-spoolie-budge-proof","title":"IT Cosmetics Brow PowerFULL Eyebrow Pencil Universal Taupe — Triangular Tip \u0026 Built‑In Spoolie, Budge‑Proof","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Brow PowerFULL Universal Taupe is a versatile eyebrow pencil with a triangular tip that builds bold volume, sharp definition, and natural-looking brows that last.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to simplify brow routine, this updated bestseller combines a pressure-adaptive Universal Taupe shade with a triangular pencil for multi-dimensional shaping and a built-in spoolie for blending. The water-resistant, budge-proof formula adapts to a range of hair colors — from dark to gray — so one pencil can serve many looks while staying put through daily activity.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the triangular tip change application?\u003c\/h3\u003e\n\n\u003cp\u003eThe triangular cross-section lets you create broad strokes for volume on one face and crisp hairlike lines on the pointed edge for definition. It reduces the need for multiple tools by offering two distinct stroke widths in a single pencil.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWider flat side: sweep across sparse areas to build density quickly\u003c\/li\u003e\n  \u003cli\u003ePointed corner: draw precise hair strokes for natural edges\u003c\/li\u003e\n  \u003cli\u003eControl by pressure: softer pressure yields subtle tint, firmer pressure increases intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the Universal Taupe really suit different hair colors?\u003c\/h3\u003e\n\n\u003cp\u003eUniversal Taupe is formulated to modify its appearance depending on how you apply it, producing a softer wash on lighter brows and deeper definition on darker brows. It’s intended to harmonize with a range of tones rather than read as a single flat color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight application: creates a sheer, natural veil for blondes\u003c\/li\u003e\n  \u003cli\u003eMedium application: adds visible shape and mid-tonal depth\u003c\/li\u003e\n  \u003cli\u003eHeavier application: provides bold, concentrated color for dark or sparse brows\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get a natural finish with the built-in spoolie?\u003c\/h3\u003e\n\n\u003cp\u003eAfter filling and shaping, use the integrated spoolie to blend pigment and soften edges for a groomed, believable look. The brush also helps distribute product evenly so you avoid harsh lines or clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrush upward to lift hairs and blend color into roots\u003c\/li\u003e\n  \u003cli\u003eUse light strokes to soften any visible edges\u003c\/li\u003e\n  \u003cli\u003eFinish with a comb-through to set a polished shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula long-lasting and easy to wear all day?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation emphasizes smudge resistance and longevity so brows stay defined through heat, humidity, and regular movement. It’s created to hold shape without feeling stiff, allowing natural movement while maintaining definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBudge-resistant texture minimizes transfer and fading\u003c\/li\u003e\n  \u003cli\u003eCreamy application prevents skipping on dry skin\u003c\/li\u003e\n  \u003cli\u003eBuilt for daily wear with a balance of flexibility and staying power\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Brow PowerFULL Universal Taupe is ideal for anyone who wants a single, adaptable brow tool—people who prefer minimal makeup kits, makeup beginners seeking easy multi-functionality, and those with changing or gray hair who need a flexible shade. It’s also suitable for users who value a groomed finish without layering multiple products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROGENATED COCO-GLYCERIDES, PARAFFIN, CANDELILLA CERA\/CANDELILLA WAX\/CIRE DE CANDELILLA, CERA MICROCRISTALLINA\/MICROCRYSTALLINE WAX\/CIRE MICROCRISTALLINE, COPERNICIA CERIFERA CERA\/CARNAUBA WAX\/CIRE DE CARNAUBA, OZOKERITE, HYDROGENATED VEGETABLE OIL, CERA ALBA\/BEESWAX\/CIRE DABEILLE, TOCOPHERYL ACETATE, HYDROGENATED PALM ACID, STEARYL STEARATE, BHT. [+\/-: CI 77491, CI 77492, CI 77499\/IRON OXIDES].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Universal Taupe work on gray brows?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The Universal Taupe adapts with pressure and layering to complement gray hairs without looking stark.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use the triangular edge for hairlike strokes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Turn the pencil so the pointed corner faces outward and draw short, light strokes mimicking natural hairs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426103910747,"sku":"B07PPC3C3S","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-brow-powerfull-front-packaging.jpg?v=1782210633"},{"product_id":"it-cosmetics-brow-power-micro-eyebrow-pencil-universal-taupe-micro-fine-tip-budge-proof","title":"IT Cosmetics Brow Power Micro Eyebrow Pencil — Universal Taupe, Micro-Fine Tip \u0026 Budge-Proof","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Brow Power Micro in Universal Taupe is a micro-fine eyebrow pencil designed to recreate hair-like strokes for natural, long-wearing brow definition.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBuilt from the brand’s best-selling Brow Power formula, this version refines the tip to a hair-thin point so you can draw precise, feathery lines that blend seamlessly with real brows. The Universal Taupe pigment is formulated to adapt to a wide range of hair colors, including grays, while a built-in spoolie helps soften and shape the finished look. The pencil is travel-friendly at 0.017 oz and aims to deliver defined brows without heavy or blocky color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the micro-fine tip improve brow definition?\u003c\/h3\u003e\n\u003cp\u003eThe ultra-slim lead lets you mimic individual hairs instead of laying down broad strokes, giving a more realistic texture and dimension. Precision works well for filling sparse areas and sculpting the arch with controlled pressure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-tip creates hair-like lines for subtle realism.\u003c\/li\u003e\n  \u003cli\u003eFine control lets you vary pressure to change shade intensity.\u003c\/li\u003e\n  \u003cli\u003eIdeal for shaping tails and small gaps without overfilling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Universal Taupe suit my hair color?\u003c\/h3\u003e\n\u003cp\u003eUniversal Taupe is formulated to be flexible: lighter application and softer pressure yield a softer, cool-toned taupe, while firmer pressure deepens the color for darker brows. This adaptability makes it a versatile pick for many hair shades and for those with graying hairs who want a natural result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on blonde to dark brown hair with pressure-based shading.\u003c\/li\u003e\n  \u003cli\u003eCool taupe tone blends with gray hairs without appearing orange.\u003c\/li\u003e\n  \u003cli\u003eOne shade reduces the need to match small seasonal changes in hair color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula long-lasting and what about touch-ups?\u003c\/h3\u003e\n\u003cp\u003eThe pencil uses a budge-resistant formula meant to adhere to skin and brow hairs, helping brows stay defined through daily activities. While it’s designed for durability, removal with your usual makeup remover or cleanser is straightforward for evening touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBudge-proof finish helps brows stay put during the day.\u003c\/li\u003e\n  \u003cli\u003eSmooth application reduces the need for constant reworking.\u003c\/li\u003e\n  \u003cli\u003eRemoves with standard cleansers, allowing clean changes of look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the pencil and spoolie for a polished result?\u003c\/h3\u003e\n\u003cp\u003eStart with light, hair-like strokes in the direction of natural growth, increasing pressure only where you need more pigment. Finish by brushing through with the built-in spoolie to soften lines and blend color into the hairs for a unified appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse soft strokes for lighter brows and firmer strokes for darker brows.\u003c\/li\u003e\n  \u003cli\u003eWork from the inner brow outwards to maintain a natural gradient.\u003c\/li\u003e\n  \u003cli\u003eBrush with spoolie to remove excess product and create feathered edges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: This micro-fine brow pencil is suited to anyone seeking realistic, hair-like brow definition—especially people with sparse areas, those who prefer subtle sculpting over bold blocks of color, or anyone with changing hair tones including gray. It’s a handy choice for users who want an accurate, buildable pencil with an integrated spoolie for quick, polished results on the go.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePOLYGLYCERYL-2 TRIISOSTEARATE, CI 77491, CI 77492, CI 77499\/IRON OXIDES, POLYETHYLENE, HYDROGENATED VEGETABLE OIL, COPERNICIA CERIFERA CERA\/CARNAUBA WAX\/CIRE DE CARNAUBA, HYDROGENATED COCO-GLYCERIDES, MICA, ZINC STEARATE, CAPRYLIC\/CAPRIC GLYCERIDES, CI 77891\/TITANIUM DIOXIDE, TRIETHOXYCAPRYLYLSILANE, TOCOPHERYL ACETATE, POLYBUTENE, SORBITAN TRISTEARATE, ALUMINUM HYDROXIDE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Universal Taupe work on gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Universal Taupe adapts with application pressure to blend well with gray tones without looking orange.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the pencil smudge during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is budge-resistant for everyday wear, though results vary with skin type and activity level.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426141692251,"sku":"B07WW2CNGP","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-brow-power-micro-front-packaging.jpg?v=1782210937"},{"product_id":"it-cosmetics-brow-power-eyebrow-pencil-brunette-oval-tip-hairlike-strokes-biotin-infused-long-lasting","title":"IT Cosmetics Brow Power eyebrow pencil — Brunette, oval-tip hairlike strokes, biotin-infused \u0026 long-lasting","description":"\u003cstrong\u003eIT Cosmetics Brow Power Universal Brown is an oval-tip eyebrow pencil that mimics real hair, adapts to your natural shade with pressure, and delivers long-lasting, budge-resistant brows with a built-in spoolie.\u003c\/strong\u003e\n\n\u003cp\u003eThis eyebrow pencil from IT Cosmetics uses a unique oval tip to recreate hair-like strokes while its universal formula shifts intensity based on how firmly you apply it. Infused with biotin, saw palmetto and antioxidants, the pencil aims to condition and support healthier-looking brow hair while providing a customizable shade range that suits brunette tones and covers grays.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the oval tip create natural-looking brows?\u003c\/h3\u003e\n\u003cp\u003eThe shaped oval tip is designed to lay down variable-width lines that resemble individual brow hairs instead of a single block of color. By angling the pencil and changing pressure, you can produce both thin hairlike strokes and slightly fuller lines where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOval tip creates tapered, hair-mimicking strokes\u003c\/li\u003e\n  \u003cli\u003eAngle and pressure control thickness and intensity\u003c\/li\u003e\n  \u003cli\u003eBuilt-in spoolie blends strokes for a seamless finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this pencil long-lasting and smudge-resistant for daily wear?\u003c\/h3\u003e\n\u003cp\u003eThe formula is formulated to adhere to skin for all-day wear and resist budging, helping brows stay defined through normal activities. It’s intended to hold color in place while still allowing you to groom and blend with the spoolie for a natural result.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBudge-resistant formula designed for extended wear\u003c\/li\u003e\n  \u003cli\u003eAdheres to skin to prevent fading and transfer\u003c\/li\u003e\n  \u003cli\u003eSpoolie tames and blends without disturbing pigment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eIT Cosmetics includes conditioning and protective ingredients such as biotin, saw palmetto, and antioxidants to support the appearance of healthier-looking brows. These components are chosen to complement makeup performance by conditioning the skin and brow area while minimizing the look of visible damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin (a B vitamin) to support healthier-looking hair and skin appearance\u003c\/li\u003e\n  \u003cli\u003eSaw palmetto to help condition the brow area for smoother application\u003c\/li\u003e\n  \u003cli\u003eAntioxidants to help protect skin from visible environmental stressors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I match and apply Brow Power for my shade?\u003c\/h3\u003e\n\u003cp\u003eRather than fixed shades, the universal formula is pressure-responsive: light strokes yield softer tones for lighter hair, while firmer pressure deepens the color for darker brows. Finish every session by blending with the spoolie to ensure feathered, even coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse soft, short strokes near the brow head for a natural start\u003c\/li\u003e\n  \u003cli\u003ePress slightly harder through the arch and tail for definition\u003c\/li\u003e\n  \u003cli\u003eBrush with the built-in spoolie to diffuse and set the look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Brow Power Universal Brown is ideal for anyone seeking a single pencil that adapts to their natural hair shade—especially brunette users wanting coverage for gray hairs, those with sparse or thinning brows, and makeup lovers who prefer a realistic, hairlike finish that lasts all day. It’s also suited to people who want conditioning skincare benefits built into their brow routine without sacrificing precision or wear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA\/EUPHORBIA CERIFERA (CANDELILLA) WAX\/CIRE DE CANDELILLA, CERA CARNAUBA\/COPERNICIA CERIFERA (CARNAUBA) WAX\/CIRE DE CARNAUBA, CERA ALBA\/BEESWAX\/CIRE D'ABEILLE, CERA MICROCRISTALLINA\/MICROCRYSTALLINE WAX\/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this pencil cover gray eyebrow hairs?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The universal brown formula adapts with pressure to deliver coverage that helps mask grays while appearing natural.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a separate brow brush?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The pencil includes a built-in spoolie that grooms and blends, eliminating the need for an extra brush.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426253463899,"sku":"B08KGPHG4J","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-browpower-front-packaging.jpg?v=1782211711"},{"product_id":"it-cosmetics-brow-power-eyebrow-pencil-light-taupe-blonde-oval-tip-long-wear","title":"IT Cosmetics Brow Power eyebrow pencil — Light Taupe (Blonde), oval tip \u0026 long-wear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Brow Power Universal Light Taupe (Blonde) is an oval-tipped, buildable eyebrow pencil that adapts to your hair color for natural, long-wearing brows and includes a built-in spoolie for easy blending.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis pencil uses a unique oval tip designed to imitate individual brow hairs so you can draw precise, feathered strokes that look realistic. The formula is created to resist smudging while remaining blendable, and it contains skin‑friendly ingredients like biotin, saw palmetto, and antioxidants to help condition the brow area. Available in four universal shades, the Light Taupe (Blonde) option is optimized for lighter hair tones and gray coverage by applying softer pressure.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the oval tip give more realistic brows?\u003c\/h3\u003e\n\u003cp\u003eThe specialized oval tip lets you create both hair‑like strokes and broader shading without switching tools. Angle the tip to draw thin, hairlike lines; rotate and use the flat side to fill and shape the arch. This design reduces the need for multiple pencils and speeds up your routine while maintaining a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOval shape mimics individual hairs for precision\u003c\/li\u003e\n  \u003cli\u003eThin strokes with the tip, broader shading with the flat edge\u003c\/li\u003e\n  \u003cli\u003eBuilt-in spoolie smooths and blends for a soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the shade really suitable for blondes and gray brows?\u003c\/h3\u003e\n\u003cp\u003eLight Taupe (Blonde) is formulated as a universal light shade that responds to pressure—lighter strokes keep the color soft for blonde and gray hairs, while slightly firmer pressure deepens the tone. This makes it versatile for matching seasonal or natural variations in brow color without harsh lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply gentle pressure for a pale, natural effect\u003c\/li\u003e\n  \u003cli\u003ePress more firmly to increase pigment and coverage of grays\u003c\/li\u003e\n  \u003cli\u003eHelps blend seamlessly with light hair shades and cool undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the formula last through a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe long‑wear, budge‑proof formulation is designed to adhere to skin and hair so brows look polished from morning to evening. While it resists smudging and fading under normal daily conditions, a light setting product or clear brow gel can extend wear in humid or active environments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBudge‑resistant formula for extended wear\u003c\/li\u003e\n  \u003cli\u003eClings to skin and hair for consistent coverage\u003c\/li\u003e\n  \u003cli\u003ePairs well with setting gels for extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are in the pencil?\u003c\/h3\u003e\n\u003cp\u003eThis pencil blends cosmetic performance with nourishing ingredients: biotin helps support the appearance of healthier hair, saw palmetto conditions the brow area, and antioxidants help defend against environmental stressors. These additions make it suitable as part of a daily beauty routine, providing cosmetic enhancement plus conditioning support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInfused with biotin to support healthier-looking hair appearance\u003c\/li\u003e\n  \u003cli\u003eSaw palmetto provides conditioning benefits for skin and brows\u003c\/li\u003e\n  \u003cli\u003eAntioxidants help protect against visible signs of environmental damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? IT Cosmetics Brow Power Universal Light Taupe (Blonde) is ideal for anyone with light‑colored hair, those covering gray brows, or people seeking a single, adaptable pencil that creates natural-looking brows quickly. It’s equally useful for beginners who want an easy-to-control tool and for makeup lovers who need a reliable, long‑lasting pencil with a built‑in spoolie for grooming and blending.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROGENATED COCO-GLYCERIDES, CERESIN, CANDELILLA CERA\/EUPHORBIA CERIFERA (CANDELILLA) WAX\/CIRE DE CANDELILLA, CERA CARNAUBA\/COPERNICIA CERIFERA (CARNAUBA) WAX\/CIRE DE CARNAUBA, CERA ALBA\/BEESWAX\/CIRE D'ABEILLE, CERA MICROCRISTALLINA\/MICROCRYSTALLINE WAX\/CIRE MICROCRISTALLINE, TOCOPHERYL ACETATE, BHT, SERENOA SERRULATA FRUIT EXTRACT, BIOTIN, URTICA DIOICA (NETTLE) LEAF POWDER, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, ASCORBIC ACID, RETINYL ACETATE, IRON OXIDES(CI 77492, CI 77499, CI 77491).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I darken the color with this pencil?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — pressing more firmly increases pigment for a darker look while lighter strokes keep it soft.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the pencil smudge or transfer easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is budge‑resistant and adheres well, though a clear brow gel can lock it in during high humidity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426253627739,"sku":"B08KGRSMNH","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-brow-power-front-packaging_fabbca96-ffc0-485f-915b-b55649f007ea.jpg?v=1782211707"},{"product_id":"it-cosmetics-superhero-no-tug-eyeshadow-stick-super-slate-metallic-pewter-waterproof-long-wear-with-built-in-primer","title":"IT Cosmetics Superhero No-Tug Eyeshadow Stick — Super Slate Metallic Pewter, Waterproof Long-Wear with Built-In Primer","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Super Slate is a creamy, metallic pewter stick with a built-in primer that glides on, blends easily, and locks color in place for long-wear, crease-resistant eye color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact cream shadow stick delivers one-step color with a waterproof finish and a built-in primer to help prevent creasing. The formula is designed to be smooth and blendable—thanks to No-Tug Technology—so you can create a smoky wash, defined liner, or quick all-over lid color without pulling at the skin. Super Slate is a metallic pewter shade that adds cool, luminous depth to daytime or evening looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeshadow stick stay crease-free all day?\u003c\/h3\u003e\n\u003cp\u003eThe stick contains an integrated primer that helps the pigment adhere to the lid and resist settling into fine lines. Its waterproof base reduces migration from eyelid oils, while the cream-to-set texture locks into place after blending for extended wear without touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilt-in primer for improved adhesion\u003c\/li\u003e\n  \u003cli\u003eWaterproof formulation that repels moisture and oil\u003c\/li\u003e\n  \u003cli\u003eCreates a crease-resistant finish after blending\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it tug on delicate eyelid skin?\u003c\/h3\u003e\n\u003cp\u003eNo-Tug Technology gives the stick a cushiony glide so it applies smoothly without pulling the fragile eye area. The creamy consistency spreads easily with a fingertip or brush, making layering and blending comfortable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, glide-on texture reduces friction\u003c\/li\u003e\n  \u003cli\u003eBlendable formula suited for sensitive skin\u003c\/li\u003e\n  \u003cli\u003eApply directly or smudge with fingertip for seamless edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use Super Slate for different looks?\u003c\/h3\u003e\n\u003cp\u003eSuper Slate works as a single all-over wash, a smoky liner, or a base for powder shadows. Its metallic pewter tone adds dimension whether you want subtle shimmer for daytime or intensified depth for evening looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe and blend for quick all-over color\u003c\/li\u003e\n  \u003cli\u003eLayer and smudge along the lash line for a smoky liner\u003c\/li\u003e\n  \u003cli\u003eUse as a base under powders to boost pigment and longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin types and eye concerns is this best for?\u003c\/h3\u003e\n\u003cp\u003eThe formula is formulated to be gentle and suitable for sensitive eyes and oily lids because it resists creasing and slipping. Ingredients like peptides and collagen derivatives support a smooth-feeling lid, while caffeine provides a perked-up finish without irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks well on oily lids due to its long-wear, waterproof base\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive eyes and contact lens wearers\u003c\/li\u003e\n  \u003cli\u003eAvailable in buildable shades to suit many skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone who wants quick, reliable eye color without fuss—from busy mornings to extended nights out. If you like a multi-use, blendable product that doubles as a primer and keeps color in place on oily or creased lids, the IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Super Slate is a versatile option for easy, low-maintenance eye looks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, SILICA [NANO] \/ SILICA, SYNTHETIC FLUORPHLOGOPITE, SYNTHETIC WAX, SORBITAN OLIVATE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, ETHYLENE\/PROPYLENE COPOLYMER, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA \/ WATER \/ EAU, TIN OXIDE, GLYCERIN, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: MICA, CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77499 \/ IRON OXIDES, CI 75470 \/ CARMINE, CI 77510 \/ FERRIC FERROCYANIDE].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The Superhero No-Tug stick has a waterproof formula that helps resist moisture and lid oils for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be gentle and is suitable for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426294587739,"sku":"B08YC2WMV4","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-superhero-super-slate-front-packaging.jpg?v=1782212066"},{"product_id":"it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-1-61-g-creamy-built-in-primer-longwear","title":"IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick 1.61 g — Creamy Built-In Primer, Longwear","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick is a creamy, longwear eye color with an integrated primer that blends smoothly without tugging and resists creasing and moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cream eyeshadow stick combines a soft, glide-on texture with a built-in tinted primer to deliver one-step eye color that stays put. Designed to be blendable yet long-lasting, the formula includes skin-loving ingredients and a waterproof finish to help maintain a crease-free look through busy days and humid conditions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the built-in primer affect wear and finish?\u003c\/h3\u003e\n\u003cp\u003eThe integrated primer helps the shadow adhere and reduces settling into fine lines for a smoother lid appearance. It creates an even base so pigment lays down more evenly and blends without patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTinted primer layer for immediate adhesion and even color payoff\u003c\/li\u003e\n  \u003cli\u003eHelps reduce creasing on both dry and oily eyelids\u003c\/li\u003e\n  \u003cli\u003eLeaves a balanced canvas for matte or pearl finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through sweat, humidity, or long days?\u003c\/h3\u003e\n\u003cp\u003eYes — the Superhero No-Tug formula is designed to resist moisture and maintain pigment integrity for extended wear. Its waterproof properties and crease-resistant primer work together to minimize smudging and fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof formulation for moisture resistance\u003c\/li\u003e\n  \u003cli\u003eBuilt-in primer that helps lock pigment in place\u003c\/li\u003e\n  \u003cli\u003eSuitable for humid conditions and active days\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I blend this without irritating sensitive eyes?\u003c\/h3\u003e\n\u003cp\u003eThe stick uses IT Cosmetics’ No-Tug Technology for a smooth application that minimizes pulling on the delicate eye area. Formulated to be comfortable for sensitive eyes, it glides on and sheers out without excessive rubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo-Tug Technology for gentle application\u003c\/li\u003e\n  \u003cli\u003eBlendable texture that diffuses easily with a finger or brush\u003c\/li\u003e\n  \u003cli\u003eDeveloped for comfort on sensitive lids and suitable for contact lens wearers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it to create quick looks or build intensity?\u003c\/h3\u003e\n\u003cp\u003eThe stick is made for one-swipe color but also layers smoothly for deeper dimension. Apply directly to the lid then blend with your fingertip, a sponge, or a brush; add more layers for richer color or use a darker shade at the lash line for definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe across the lid for an effortless wash of color\u003c\/li\u003e\n  \u003cli\u003eBlend outward with fingertip or brush for soft edges\u003c\/li\u003e\n  \u003cli\u003eLayer to intensify or combine shades for custom looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Superhero No-Tug Waterproof Eyeshadow Stick is ideal for anyone wanting a time-saving, travel-friendly eye color that lasts. It especially suits people with sensitive or oily lids, those who need crease resistance, and anyone who prefers a creamy, blendable stick format over powders or pots.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, OCTYLDODECANOL, POLYETHYLENE, SORBITAN OLIVATE, SYNTHETIC WAX, CALCIUM ALUMINUM BOROSILICATE, TRIETHOXYCAPRYLYLSILANE, DISTEARDIMONIUM HECTORITE, ETHYLENE\/PROPYLENE COPOLYMER, PROPYLENE CARBONATE, AQUA \/ WATER \/ EAU, GLYCERIN, TIN OXIDE, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 \/ IRON OXIDES, MICA].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The Superhero No-Tug formula is waterproof and designed to resist smudging and moisture for longwear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it if I have sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for comfortable application with No-Tug Technology and is suitable for sensitive lids.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426294653275,"sku":"B08YC6GQS4","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-superhero-stick-front-packaging.jpg?v=1782212059"},{"product_id":"it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-passionate-pearl-ivory-pearl-longwear-cream-with-built-in-primer","title":"IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick — Passionate Pearl Ivory Pearl, Longwear Cream with Built-In Primer","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Passionate Pearl is a long-wearing, cream shadow with built-in primer that glides on smoothly, resists creasing, and blends easily for a pearlescent ivory finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis retractable cream shadow combines a primer and pigment in one stick, designed to deliver transferable-resistant color that stays put through the day. The formula includes smoothing and skin-supporting ingredients and uses No-Tug Technology so you can apply without pulling the delicate eyelid area. It’s offered in a compact 0.05 oz size for travel-ready application and quick touch-ups.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeshadow stick perform throughout a long day?\u003c\/h3\u003e\n\u003cp\u003eThe waterproof, primer-infused formula is made to resist creasing and fading so color looks fresh from morning to night. Because pigment and primer are combined, you get immediate adherence and less likelihood of smudging or settling into fine lines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof composition for humidity and light moisture resistance\u003c\/li\u003e\n  \u003cli\u003eBuilt-in primer reduces creasing and improves color longevity\u003c\/li\u003e\n  \u003cli\u003eOne-swipe pigment for fast application\u003c\/li\u003e\n  \u003cli\u003e0.05 oz travel-friendly size for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply and blend, especially for sensitive eyes?\u003c\/h3\u003e\n\u003cp\u003eThe stick format and No-Tug Technology ensure a smooth, effortless glide without pulling the eyelid. Use fingertip or a brush to softly diffuse edges for either a sheer wash or intensified color payoff; the texture is formulated to be gentle on sensitive lids.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRetractable stick minimizes mess and precise placement\u003c\/li\u003e\n  \u003cli\u003eNo-Tug glide for delicate skin and minimal friction\u003c\/li\u003e\n  \u003cli\u003eBlendable cream texture that softens with fingers or a brush\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive eyes and oily lids thanks to stabilizing ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and benefits are included in the formula?\u003c\/h3\u003e\n\u003cp\u003eBeyond pigment and primer, the formulation contains a tri-peptide complex, hydrolyzed collagen, and caffeine to help the lid area look smoother and feel conditioned. These components are included to support comfort and appearance, while the lightweight cream dries to a longwear finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTri-peptide complex and hydrolyzed collagen for a smoother-looking lid\u003c\/li\u003e\n  \u003cli\u003eCaffeine to refresh the eye area’s appearance\u003c\/li\u003e\n  \u003cli\u003ePearlescent pigments for luminous ivory shimmer in Passionate Pearl\u003c\/li\u003e\n  \u003cli\u003eDermatologist- and ophthalmologist-friendly approach for sensitive eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shade for different looks?\u003c\/h3\u003e\n\u003cp\u003ePassionate Pearl can be used alone for a luminous lid, layered for more intensity, or applied as a soft inner-corner or brow-bone highlight. Pair with gel liner and mascara from the same Superhero line to create a cohesive, long-lasting eye look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe across lid for an all-over pearlescent wash\u003c\/li\u003e\n  \u003cli\u003eLayer for increased opacity and shimmer\u003c\/li\u003e\n  \u003cli\u003eBlend edges with fingertips for a soft, diffused finish\u003c\/li\u003e\n  \u003cli\u003eUse as highlight for inner corners or under brow arch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This compact Shadow Stick suits anyone seeking quick, dependable eye color—especially those with sensitive eyes, oily lids, or a preference for low-fuss application. It’s ideal for commuters, travelers, and makeup beginners who want buildable shimmer in a portable, crease-resistant formula without extra steps.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, SILICA [NANO] \/ SILICA, SYNTHETIC FLUORPHLOGOPITE, SYNTHETIC WAX, SORBITAN OLIVATE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, ETHYLENE\/PROPYLENE COPOLYMER, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA \/ WATER \/ EAU, TIN OXIDE, GLYCERIN, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: MICA, CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77499 \/ IRON OXIDES, CI 75470 \/ CARMINE, CI 77510 \/ FERRIC FERROCYANIDE].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow stick safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is created for sensitive eyes and oily lids, using gentle smoothing ingredients and No-Tug Technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this waterproof eyeshadow stick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or cream makeup remover or micellar water to gently dissolve and wipe away the longwear formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426294718811,"sku":"B08YC34QGW","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-passionate-pearl-front-packaging.jpg?v=1782212059"},{"product_id":"it-cosmetics-no-tug-waterproof-taupe-cream-eyeshadow-stick-0-05-oz-long-wear-blendable-primer","title":"IT Cosmetics No-Tug Waterproof Taupe Cream Eyeshadow Stick, 0.05 oz — Long-Wear, Blendable Primer","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics No-Tug Waterproof Taupe Cream Eyeshadow Stick is a creamy, long-wear eye color with built-in primer and no-tug glide for crease-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis waterproof taupe cream shadow stick combines a smooth, blendable texture with primer-like staying power so you can create everyday neutral looks quickly. Designed with No-Tug Technology, it glides on without pulling delicate eyelid skin and sets to a crease-resistant finish. The compact 0.05 oz stick is travel-friendly and comes in a neutral taupe shade that works across skin tones for subtle depth, soft definition, or a neutral wash depending on application.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the No-Tug formula make application easier?\u003c\/h3\u003e\n\u003cp\u003eThe No-Tug formula uses a creamy, glide-forward base that applies evenly without dragging the lid, reducing the need for repeated passes. That means less friction on delicate skin and faster, smoother application whether you swipe, smudge, or blend with fingertips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmooth glide texture for one-swipe payoff\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize pulling on the eyelid\u003c\/li\u003e\n  \u003cli\u003eEasy to smudge before it sets, then resists creasing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through the day and resist creasing?\u003c\/h3\u003e\n\u003cp\u003eThis waterproof cream shadow includes a built-in primer effect to help lock color in place and reduce settling into fine lines. Once set, the finish resists transfer and stays visible on oily or humid skin when layered appropriately.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof formulation for enhanced longevity\u003c\/li\u003e\n  \u003cli\u003ePrimer-like ingredients to reduce creasing\u003c\/li\u003e\n  \u003cli\u003eWorks well under or over powder without patching\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and blend the taupe shade for different looks?\u003c\/h3\u003e\n\u003cp\u003eUse the stick directly on the lid for quick one-and-done color, then blend edges with a fingertip or brush while the formula is still creamy. For deeper definition, layer and concentrate on the crease; for a soft wash, apply lightly and diffuse outward.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on lid for full coverage\u003c\/li\u003e\n  \u003cli\u003eSmudge with fingertip for soft, smoky effect\u003c\/li\u003e\n  \u003cli\u003eLayer for richer color or use as a neutral base under powder eyeshadow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin and eye types suit this shadow stick?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is crafted to be comfortable on sensitive eyes and performs well on oily lids due to its primer-like, long-wear properties. Its neutral taupe tone complements many skin tones and eye colors, making it a versatile addition to most makeup kits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for sensitive eyes and contact lens wearers\u003c\/li\u003e\n  \u003cli\u003eSolid option for oily lids, humid climates, and long days\u003c\/li\u003e\n  \u003cli\u003eNeutral taupe blends well with both matte and shimmer looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This cream eyeshadow stick is ideal for busy people who want reliable, low-fuss eye color that won’t crease during long wear. It fits makeup minimalists who favor a single easy product, travelers needing compact longwear color, and anyone with sensitive or oily eyelids seeking a gentle, blendable waterproof shadow in a versatile taupe shade.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, OCTYLDODECANOL, POLYETHYLENE, SORBITAN OLIVATE, SYNTHETIC WAX, CALCIUM ALUMINUM BOROSILICATE, TRIETHOXYCAPRYLYLSILANE, DISTEARDIMONIUM HECTORITE, ETHYLENE\/PROPYLENE COPOLYMER, PROPYLENE CARBONATE, AQUA \/ WATER \/ EAU, GLYCERIN, TIN OXIDE, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 \/ IRON OXIDES, MICA].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow stick good for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed for sensitive eyes and minimizes tugging while providing blendable, crease-resistant color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this waterproof cream shadow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with an oil-based cleanser or makeup remover to fully dissolve the waterproof formula without rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426294817115,"sku":"B08YC4BB36","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-taupe-shadow-stick-front-packaging.jpg?v=1782212059"},{"product_id":"it-cosmetics-superhero-waterproof-eyeshadow-stick-epic-amethyst-longwear-lavender-pearl-with-built-in-primer","title":"IT Cosmetics Superhero Waterproof Eyeshadow Stick — Epic Amethyst, Longwear Lavender Pearl with Built-In Primer","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Epic Amethyst is a blendable, long-wearing cream shadow stick with a built-in primer that delivers a pearl lavender wash without tugging or creasing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis easy-to-use stick combines rich color and a waterproof, crease-resistant finish in a travel-friendly 0.05 oz format. Designed for comfortable all-day wear, the formula glides on smoothly with No-Tug Technology and includes skin-conditioning ingredients to help lids look smoother while keeping application simple. Epic Amethyst is a soft lavender pearl that layers beautifully for subtle daytime shimmer or intensified evening color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeshadow stick stay crease-free all day?\u003c\/h3\u003e\n\u003cp\u003eThe Superhero No-Tug formula includes a built-in primer that helps the cream set on the eyelid and resist settling into fine lines. Its waterproof properties lock pigment in place so color stays vibrant through humidity and light contact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIntegrated primer for immediate grip and adhesion\u003c\/li\u003e\n  \u003cli\u003eWaterproof formula reduces fading and smudging\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that dries down without stiffening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on sensitive or oily lids?\u003c\/h3\u003e\n\u003cp\u003eYes—this stick was formulated to be gentle and glide on without pulling delicate eyelid skin. Ingredients like hydrolyzed collagen and a tri-peptide complex aim to condition the lid area, while the non-greasy finish helps oily lids maintain hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo-Tug Technology minimizes friction during application\u003c\/li\u003e\n  \u003cli\u003eConditioning ingredients help soothe and support lid texture\u003c\/li\u003e\n  \u003cli\u003eLongwear formula suited for combination or oil-prone lids\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Epic Amethyst for different looks?\u003c\/h3\u003e\n\u003cp\u003eSwipe the stick directly across the lid for an even wash of lavender pearl, then blend with fingertips for a soft, diffused result. Layer or smudge along the lash line for depth, or use a denser application to boost color intensity for evening wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne-swipe wash: sweep across lid and blend with fingers\u003c\/li\u003e\n  \u003cli\u003eSmoky line: apply along lash line, smudge with a brush or finger\u003c\/li\u003e\n  \u003cli\u003eIntense color: layer multiple swipes and press to set\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does Epic Amethyst pair with other Superhero products?\u003c\/h3\u003e\n\u003cp\u003eEpic Amethyst complements the Superhero collection for a coordinated eye look—use the gel liner to sharpen edges and Superhero Mascara to finish voluminous lashes. The cream stick’s primer-friendly finish allows powder or cream liners to sit cleanly on top.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePair with Superhero No-Tug Gel Liner for defined lines\u003c\/li\u003e\n  \u003cli\u003eTop with Superhero Mascara for lifted, dramatic lashes\u003c\/li\u003e\n  \u003cli\u003eLayer under powder shadow for longer-lasting depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a compact, no-fuss way to get creaseless, long-lasting lavender shimmer—whether you have sensitive eyelids, oily lids, or simply prefer quick application—IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Epic Amethyst is designed as an everyday and travel-ready color option. It’s suited for users who like buildable coverage, waterproof wear, and a formula that blends easily without pulling on the skin.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, SILICA [NANO] \/ SILICA, SYNTHETIC FLUORPHLOGOPITE, SYNTHETIC WAX, SORBITAN OLIVATE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, ETHYLENE\/PROPYLENE COPOLYMER, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA \/ WATER \/ EAU, TIN OXIDE, GLYCERIN, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: MICA, CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77499 \/ IRON OXIDES, CI 75470 \/ CARMINE, CI 77510 \/ FERRIC FERROCYANIDE].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Epic Amethyst waterproof and longwear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The Superhero No-Tug formula is waterproof with a built-in primer for longwear and resistance to creasing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with No-Tug Technology and conditioning ingredients designed for gentle application on sensitive lids.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426294849883,"sku":"B08YBX6WXG","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-superhero-epic-amethyst-front-packaging.jpg?v=1782212057"},{"product_id":"it-cosmetics-superhero-waterproof-cream-eyeshadow-stick-silk-armor-warm-rose-gold-long-wear-primer-infused","title":"IT Cosmetics Superhero Waterproof Cream Eyeshadow Stick — Silk Armor Warm Rose Gold, Long-Wear Primer-Infused","description":"\u003cp\u003e\u003cstrong\u003eSilk Armor Warm Rose Gold is a long-wear, waterproof cream eyeshadow stick with a built-in primer that glides on smoothly for blendable, crease-resistant color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact eyeshadow stick from IT Cosmetics combines a creamy, primer-infused formula with No-Tug Technology to deliver a single-swipe wash of buildable color that resists creasing and fading. Designed for easy application on the go, the stick format simplifies smoky, natural, or accent looks while offering ingredients chosen to be gentle on lids. Silk Armor — a warm rose gold shade — adds satin pearl shimmer that suits day or evening wear without the need for separate primer or complex brush work.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeshadow stick perform during a long day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to stay put through regular wear with water-resistant properties and a primer layer that reduces settling into fine lines. You can expect gradual, even retention of color rather than patchy fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilt-in primer for crease resistance\u003c\/li\u003e\n  \u003cli\u003eWaterproof finish to withstand humidity and light moisture\u003c\/li\u003e\n  \u003cli\u003eWearable shimmer that maintains tone without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it go on smoothly without pulling or irritating sensitive lids?\u003c\/h3\u003e\n\u003cp\u003eIT Cosmetics’ No-Tug Technology ensures the stick glides with minimal pressure, which helps avoid stretching delicate eye skin. The formulation is suitable for sensitive areas and for those who prefer a gentler application routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy texture provides frictionless glide\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive eyes and easily blended with fingertips\u003c\/li\u003e\n  \u003cli\u003eNon-abrasive application reduces eye-area tugging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and build this shade for different looks?\u003c\/h3\u003e\n\u003cp\u003eSwipe the stick across the lid for a quick wash of color, then blend with your fingertip or a brush to soften edges. Layer additional passes for more intensity or use it as a base under powder shadows for enhanced depth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe for sheer, everyday radiance\u003c\/li\u003e\n  \u003cli\u003eLayer two to three times for richer, evening coverage\u003c\/li\u003e\n  \u003cli\u003eBlend with finger or brush; pair with liner and mascara for a complete eye look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and benefits are included for eye care?\u003c\/h3\u003e\n\u003cp\u003eThe stick contains peptides, hydrolyzed collagen, and caffeine among other supportive ingredients intended to improve the look and feel of the eye area. These components are selected to complement long-wear performance while keeping the formula comfortable for lids.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTri-peptide complex to support lid skin appearance\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen for a smoothing texture benefit\u003c\/li\u003e\n  \u003cli\u003eCaffeine to help refresh and brighten the eye area appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Silk Armor Warm Rose Gold is ideal for anyone seeking a fast, fuss-free eyeshadow with lasting wear — especially busy people who want crease-resistant color without separate primer, those with sensitive or oily lids looking for comfortable long wear, and makeup users who prefer cream-to-powder finishes for natural-to-glam looks. The portable stick format makes it convenient for travel, touch-ups, and quick morning routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, POLYETHYLENE, SILICA [NANO] \/ SILICA, SYNTHETIC FLUORPHLOGOPITE, SYNTHETIC WAX, SORBITAN OLIVATE, CALCIUM ALUMINUM BOROSILICATE, CALCIUM TITANIUM BOROSILICATE, ETHYLENE\/PROPYLENE COPOLYMER, POLYGLYCERYL-2 TRIISOSTEARATE, AQUA \/ WATER \/ EAU, TIN OXIDE, GLYCERIN, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: MICA, CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77499 \/ IRON OXIDES, CI 75470 \/ CARMINE, CI 77510 \/ FERRIC FERROCYANIDE].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow stick safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — formulated with gentle ingredients and No-Tug Technology to minimize irritation for sensitive lids.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or dual-phase eye makeup remover; gently wipe to dissolve the long-wear formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426298683739,"sku":"B08YCBXDRF","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-silk-armor-front-stick.jpg?v=1782212102"},{"product_id":"it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-fearless-umber-rich-matte-brown-longwear-primer","title":"IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick — Fearless Umber Rich Matte Brown, Longwear Primer","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Fearless Umber is a rich matte brown, cream-shadow stick with a built-in primer that delivers long-wearing, blendable color without tugging.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for effortless application, this waterproof eyeshadow stick combines a smooth, no-pull glide with a built-in eyeshadow primer to help prevent creasing and fading. The compact 0.05 oz stick offers a portable, one-swipe solution for everyday eye looks, while lid-friendly ingredients aim to support delicate eye skin. Fearless Umber is a deep, versatile matte brown made for creating definition, smoked edges, or quick all-over color.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eyeshadow stick stay crease-free all day?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes an integrated primer that helps anchor pigment to the eyelid and reduce movement into natural creases. Its waterproof properties also resist sweat and humidity, increasing wear time without needing touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuilt-in primer to improve adhesion and reduce creasing\u003c\/li\u003e\n  \u003cli\u003eWaterproof finish for longer-lasting color\u003c\/li\u003e\n  \u003cli\u003eDesigned for oily lids or humid conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it glide on without pulling my sensitive eye area?\u003c\/h3\u003e\n\u003cp\u003eNo-tug technology ensures the creamy stick spreads smoothly across the lid with minimal pressure, so you don’t have to stretch or rub delicate skin. The texture is specifically formulated to be blendable while still providing solid payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExclusive No-Tug Technology for smooth application\u003c\/li\u003e\n  \u003cli\u003eCreamy, blendable texture that layers easily\u003c\/li\u003e\n  \u003cli\u003eGood for sensitive eyes and gentle on lids\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and looks can I create with Fearless Umber?\u003c\/h3\u003e\n\u003cp\u003eFearless Umber is a rich matte brown that works equally well for soft definition, smoky eyes, or precise liner work. It builds from a subtle wash to full opacity, so you can customize intensity without creasing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish ideal for natural to dramatic looks\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from light wash to rich pigment\u003c\/li\u003e\n  \u003cli\u003eCan be used as shadow, smudged liner, or base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support eye comfort and skin health?\u003c\/h3\u003e\n\u003cp\u003eThe stick is formulated with lid-loving actives intended to impart a smoother, refreshed look to the eye area while you wear color. These supportive ingredients are included alongside the long-wear pigments to balance performance with comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTri-peptide complex to help skin appearance\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed collagen to help improve texture appearance\u003c\/li\u003e\n  \u003cli\u003eCaffeine to refresh and enliven the eye area\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHow to use: swipe the stick across eyelids where you want color, then blend with fingertips or a brush. Pair with a gel liner and mascara from the same Superhero range for a coordinated finish. The compact, twist-up format makes it ideal for travel, touch-ups, or quick morning routines.\u003c\/p\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone wanting an easy-to-use, long-wearing matte brown shadow that won’t tug on sensitive lids. It's a practical pick for people with oily eyelids, those who need makeup that endures heat or humidity, makeup beginners who appreciate one-swipe application, and busy users who want a portable, crease-resistant option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, OCTYLDODECANOL, POLYETHYLENE, SORBITAN OLIVATE, SYNTHETIC WAX, CALCIUM ALUMINUM BOROSILICATE, TRIETHOXYCAPRYLYLSILANE, DISTEARDIMONIUM HECTORITE, ETHYLENE\/PROPYLENE COPOLYMER, PROPYLENE CARBONATE, AQUA \/ WATER \/ EAU, GLYCERIN, TIN OXIDE, BUTYLENE GLYCOL, CETEARETH-25, TOCOPHEROL, CAFFEINE, SODIUM HYALURONATE, ASCORBIC ACID, HYDROLYZED COLLAGEN, CETYL ALCOHOL, CARBOMER, SODIUM LACTATE, PHENOXYETHANOL, CERAMIDE NP, BEHENIC ACID, CHOLESTEROL, POLYSORBATE 20, CERAMIDE NS, ETHYLHEXYLGLYCERIN, CERAMIDE AP, CERAMIDE EOP, CERAMIDE EOS, CAPROOYL PHYTOSPHINGOSINE, CAPROOYL SPHINGOSINE, ASCORBYL PALMITATE, PALMITOYL TRIPEPTIDE-1, PALMITOYL TETRAPEPTIDE-7, [+\/-: CI 77891 \/ TITANIUM DIOXIDE, CI 77491, CI 77492, CI 77499 \/ IRON OXIDES, MICA].\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow stick safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed for sensitive eyes and uses no-tug tech plus lid-friendly ingredients to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof formula?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or dual-phase eye makeup remover to dissolve waterproof pigments gently and effectively.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426299011419,"sku":"B08YC6Z985","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-fearless-umber-front-packaging.jpg?v=1782212104"},{"product_id":"it-cosmetics-bye-bye-dark-spots-concealer-brightening-serum-31-medium-neutral-2-niacinamide-hyaluronic-acid-medium-covera","title":"IT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum — 31 Medium Neutral, 2% Niacinamide \u0026 Hyaluronic Acid, Medium Covera","description":"\u003cstrong\u003eIT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum is a buildable medium-coverage concealer with a brightening serum blend (2% niacinamide, hyaluronic acid, caffeine) that hydrates for 24 hours and targets dark spots over time.\u003c\/strong\u003e\n\n\u003cp\u003eThis dual-purpose product combines targeted concealing and skincare in one travel-ready tube. Use it as a spot corrector or all-over highlighter: the lightweight formula hides discoloration while skin-loving actives work beneath the surface to support an even-looking tone, smoother texture, and lasting moisture. The built-in doe-foot applicator and kabuki blending brush make application precise and convenient for touch-ups on the go.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer help dark spots and uneven tone?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes 2% niacinamide, an ingredient known to support a more even appearance over time, paired with hyaluronic acid to hydrate skin and caffeine to impart immediate brightness. This combination both camouflages and addresses the look of discoloration when used daily as directed. Clinical testing showed visible improvements in dark spots and texture with consistent use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2% niacinamide helps reduce the appearance of dark spots and uneven tone.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid delivers 24-hour hydration and plumps fine lines.\u003c\/li\u003e\n  \u003cli\u003eCaffeine provides instant visual brightening for tired areas.\u003c\/li\u003e\n  \u003cli\u003eClinically tested for visible improvement after continued daily application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat coverage and finish can I expect for everyday wear?\u003c\/h3\u003e\n\u003cp\u003eThis product gives buildable medium coverage with a natural, skin-like finish that layers smoothly under or over foundation. It disguises discoloration without looking cakey, so it’s well suited for both spot correction and broader coverage. The texture blends easily with the included brush for a seamless look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable medium coverage—customize intensity from light to medium.\u003c\/li\u003e\n  \u003cli\u003eNatural finish—no heavy or powdery appearance.\u003c\/li\u003e\n  \u003cli\u003eWorks under or over makeup for flexible routines.\u003c\/li\u003e\n  \u003cli\u003eIncluded kabuki brush for precision blending and smoothing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or diverse skin types?\u003c\/h3\u003e\n\u003cp\u003eFormulated without fragrance, mineral oil, parabens, or talc, this vegan concealer was developed with dermatologists and plastic surgeons and is suitable for all skin types. The hydrating base and gentle actives are designed to minimize irritation while delivering visible results. For particularly reactive skin, patch testing before full-face use is recommended.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and free from common irritants like fragrance and parabens.\u003c\/li\u003e\n  \u003cli\u003eDermatologist- and plastic surgeon-developed for safety and efficacy.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all skin types; patch test if you have sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly 0.22 fl. oz size for touch-ups and portability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This product is ideal for anyone who wants a two-in-one solution: people with hyperpigmentation, dark under-eye circles, or uneven texture who also want hydration and a natural makeup finish. It benefits busy users who prefer a streamlined routine, travelers needing a compact concealer with skin-improving actives, and makeup lovers who want clinically informed skincare ingredients built into a concealer. Choose shade 31 Medium Neutral for medium skin tones needing neutral undertone correction; use daily for best results and combine with your usual cleanser and brush care routine for long-term performance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau Coco-Caprylate\/Caprate Hydrogenated Polyisobutene Glycerin, Propanediol, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Synthetic Fluorphlogopite, Hydroxyethylpiperazine Ethane Sulfonic Acid, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Paraffin, Hydroxyacetophenone, Disteardimonium Hectorite, Cera Microcristallina\/Microcrystalline Wax\/Cire Microcristalline, Caprylyl Glycol Silica Silylate Silica, Synthetic Wax, Caffeine, Centella Asiatica Extract, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Tocopherol, Adenosine, Sodium Hyaluronate, Hydrated Silica, Helianthus Annuus Seed Oil\/Sunflower Seed Oil, Methicone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long before I see results on dark spots?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Visible improvement can appear with daily use; clinical testing showed results around 12 weeks for dark spots and texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—this concealer layers well under or over foundation and blends easily with the built-in kabuki brush.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426573672795,"sku":"B0BPZRDFD2","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bye-bye-dark-spots-front-view.jpg?v=1782214353"},{"product_id":"it-cosmetics-bye-bye-dark-spots-concealer-22-light-neutral-0-22-fl-oz-2-niacinamide-hyaluronic-acid-medium-coverage","title":"IT Cosmetics Bye Bye Dark Spots Concealer - 22 Light Neutral, 0.22 fl. oz | 2% Niacinamide \u0026 Hyaluronic Acid, Medium Coverage","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Dark Spots Concealer is a lightweight, buildable medium‑coverage concealer plus brightening serum that hydrates for 24 hours while targeting the appearance of dark spots and uneven tone.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis hybrid concealer‑serum blends makeup coverage with skincare actives—2% niacinamide, hyaluronic acid and caffeine—to deliver a natural finish that layers easily under or over foundation. The formula is travel-friendly, fragrance-free, vegan, and was developed with input from dermatologists and plastic surgeons. It comes in a compact 0.22 fl. oz tube with a dual applicator: a precise doe-foot and a built-in kabuki brush for blending on the go.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer improve the look of dark spots and discoloration?\u003c\/h3\u003e\n\u003cp\u003eThe product combines pigment for immediate coverage with 2% niacinamide to help even skin tone over time. Regular, daily use aims to fade the appearance of dark spots and improve skin texture while still functioning as a concealer. Results reported in clinical testing focus on the appearance of improvement rather than altering skin structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2% niacinamide to help minimize the look of dark spots and even tone\u003c\/li\u003e\n  \u003cli\u003eBuildable medium coverage to hide discoloration instantly\u003c\/li\u003e\n  \u003cli\u003eClinically tested for visible improvement with consistent, daily application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits does the formula offer throughout the day?\u003c\/h3\u003e\n\u003cp\u003eThis formula delivers hydration and skin-plumping benefits thanks to hyaluronic acid, while caffeine helps the eye area appear brighter. Hydration is designed to last up to 24 hours, creating a smoother surface for makeup and a natural finish that resists settling into fine lines. The lightweight texture allows comfortable all‑day wear without feeling heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for 24‑hour hydration and plumping\u003c\/li\u003e\n  \u003cli\u003eCaffeine for a refreshed-looking under‑eye area\u003c\/li\u003e\n  \u003cli\u003eNatural finish that layers well with other complexion products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results and easy touch-ups?\u003c\/h3\u003e\n\u003cp\u003eThe built-in dual applicator simplifies targeted coverage and blending: the doe-foot deposits product precisely, and the mini kabuki brush smooths edges for a seamless look. Use small dots where you need coverage, gently buff with the brush, and build coverage gradually to avoid caking. The compact design makes it ideal for quick corrections during the day or travel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the doe-foot for spot placement on dark areas or under eyes\u003c\/li\u003e\n  \u003cli\u003eBlend with the built-in kabuki brush in light, circular motions\u003c\/li\u003e\n  \u003cli\u003eLayer as needed for medium coverage without a heavy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or combination skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is fragrance-free and formulated without mineral oil, parabens, or talc, making it suitable for a wide range of skin types. IT Cosmetics designed the product with dermatologists and plastic surgeons, and clinical testing reported visible improvements in concerns like under‑eye darkness and texture when used daily. As with any active product, patch testing is recommended for very reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula, fragrance-free, and free of certain common irritants\u003c\/li\u003e\n  \u003cli\u003eClinically tested on various skin concerns including fine lines and texture\u003c\/li\u003e\n  \u003cli\u003ePatch test if you have highly reactive skin or known sensitivities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This concealer is ideal for anyone seeking a two‑in‑one makeup and skincare solution—people who want immediate, medium coverage for dark spots or under‑eye circles plus ongoing brightening and hydration. It suits busy users who prefer travel-friendly packaging with a built‑in applicator, and buyers who value dermatologist‑informed formulas that avoid fragrance and common irritants.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau Coco-Caprylate\/Caprate Hydrogenated Polyisobutene Glycerin, Propanediol, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Synthetic Fluorphlogopite, Hydroxyethylpiperazine Ethane Sulfonic Acid, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Paraffin, Hydroxyacetophenone, Disteardimonium Hectorite, Cera Microcristallina\/Microcrystalline Wax\/Cire Microcristalline, Caprylyl Glycol Silica Silylate Silica, Synthetic Wax, Caffeine, Centella Asiatica Extract, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Tocopherol, Adenosine, Sodium Hyaluronate, Hydrated Silica, Helianthus Annuus Seed Oil\/Sunflower Seed Oil, Methicone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the concealer keep skin hydrated?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hyaluronic acid provides hydration designed to last up to 24 hours for smoother, plumper-looking skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under makeup or alone?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—wear it alone as a brightening spot concealer or layer it comfortably beneath or over foundation for added coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426573705563,"sku":"B0BPZR47Z1","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-bye-bye-dark-spots-front-packaging.jpg?v=1782214352"},{"product_id":"it-cosmetics-bye-bye-dark-spots-concealer-20-light-cool-medium-coverage-24-hour-hydration","title":"IT Cosmetics Bye Bye Dark Spots Concealer — 20 Light Cool, Medium Coverage \u0026 24-Hour Hydration","description":"\u003cb\u003eA lightweight, buildable concealer fused with a brightening serum that delivers medium coverage, 24-hour hydration, and targeted ingredients to help improve the look of dark spots and uneven tone over time.\u003c\/b\u003e\n\n\u003cp\u003eThis multitasking product from IT Cosmetics blends makeup coverage with skincare benefits: a medium-coverage concealer that doubles as a leave-on brightening serum. Infused with 2% niacinamide, hyaluronic acid and caffeine, the formula is designed to conceal and help improve the look of bare skin with ongoing use. The compact 0.22 fl. oz design includes a dual applicator — a precise doe-foot and an integrated kabuki brush — for focused application and easy blending whether you travel or apply at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer act like a serum during daily wear?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs pigment with actives that remain on the skin after application, so you get instant coverage plus ingredients intended to support brighter-looking skin over time. Hydration from hyaluronic acid keeps skin comfortable throughout the day while niacinamide targets uneven tone and caffeine helps impart a more refreshed appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2% niacinamide to help even the appearance of skin tone\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid for 24-hour hydration and plumping effect\u003c\/li\u003e\n  \u003cli\u003eCaffeine to help skin appear more awake and bright\u003c\/li\u003e\n  \u003cli\u003eBuildable, medium coverage for spot correction or all-over use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the finish and coverage like for everyday makeup?\u003c\/h3\u003e\n\u003cp\u003eThe concealer offers a natural, skin-like finish that sits between light and full coverage, making it versatile for both targeted concealing and all-over brightening. It layers easily under or over foundation without looking cakey, and the buildable texture lets you customize coverage from subtle to more opaque where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural finish that blends seamlessly with skin\u003c\/li\u003e\n  \u003cli\u003eMedium, buildable coverage suitable for dark spots and under-eye use\u003c\/li\u003e\n  \u003cli\u003eWorks under or over foundation without pilling\u003c\/li\u003e\n  \u003cli\u003eAvailable in shade 20 Light Cool for cool undertones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do the applicator and brush improve application and portability?\u003c\/h3\u003e\n\u003cp\u003eIT Cosmetics designed a dual applicator system to make precise placement and blending fast and tidy. The doe-foot tip deposits product exactly where you need it, while the integrated kabuki brush blends edges for a seamless look, eliminating the need for extra tools when you’re on the go.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDoe-foot for accurate spot application\u003c\/li\u003e\n  \u003cli\u003eBuilt-in kabuki brush for quick, even blending\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly compact format for touch-ups anywhere\u003c\/li\u003e\n  \u003cli\u003eBrush can be cleaned weekly with approved cleaners\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for sensitive or acne-prone skin types?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated without fragrance, mineral oil, parabens, or talc and is labeled vegan, aiming to be gentle for many skin types. It was developed with dermatologists and plastic surgeons and underwent clinical testing; however, patch testing is recommended for those with heightened sensitivities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and without common irritants like parabens and mineral oil\u003c\/li\u003e\n  \u003cli\u003eVegan formulation created with dermatologist input\u003c\/li\u003e\n  \u003cli\u003eClinically tested to evaluate appearance of dark spots and texture\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended for reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product suits anyone seeking a hybrid makeup-and-skincare solution — people who want medium, natural-looking coverage plus targeted brightening ingredients in a single, travel-ready tube. Ideal for those with uneven tone, mild discoloration, or anyone who prefers streamlined beauty routines that combine concealing with ongoing skincare benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau Coco-Caprylate\/Caprate Hydrogenated Polyisobutene Glycerin, Propanediol, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Synthetic Fluorphlogopite, Hydroxyethylpiperazine Ethane Sulfonic Acid, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Paraffin, Hydroxyacetophenone, Disteardimonium Hectorite, Cera Microcristallina\/Microcrystalline Wax\/Cire Microcristalline, Caprylyl Glycol Silica Silylate Silica, Synthetic Wax, Caffeine, Centella Asiatica Extract, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Tocopherol, Adenosine, Sodium Hyaluronate, Hydrated Silica, Helianthus Annuus Seed Oil\/Sunflower Seed Oil, Methicone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It layers smoothly under or over foundation and provides buildable medium coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it to see improvement?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply daily as part of your routine; consistent use provides gradual improvement in appearance over weeks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426573738331,"sku":"B0BPZRXRP8","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-front-packaging_b4e4114e-3ce5-4f17-9408-e17ef31a6c07.jpg?v=1782214352"},{"product_id":"it-cosmetics-bye-bye-dark-spots-concealer-brightening-serum-11-fair-neutral-medium-coverage-2-niacinamide","title":"IT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum — 11 Fair Neutral, Medium Coverage \u0026 2% Niacinamide","description":"\u003cstrong\u003eIT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum is a dual-action, buildable medium-coverage concealer that also delivers a brightening serum with 2% niacinamide, hyaluronic acid and caffeine.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight, travel-ready tube combines targeted coverage with skincare benefits designed to hydrate, brighten and help improve the look of dark spots and uneven tone over time. The formula layers easily under or over foundation, offers a natural finish, and includes a dual applicator—doe-foot for precise placement and an integrated kabuki-style brush for seamless blending. It’s formulated without fragrance, mineral oil, parabens or talc, and is suitable for all skin types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product conceal while also improving skin appearance?\u003c\/h3\u003e\n\u003cp\u003eIt works as a medium-coverage concealer on contact while delivering active skincare ingredients that support visible improvement with consistent use. Pigments hide discoloration immediately; the serum components hydrate and target uneven tone to help skin appear brighter over weeks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable medium coverage masks dark spots and under-eye shadows.\u003c\/li\u003e\n  \u003cli\u003e2% niacinamide promotes more even-looking skin tone over time.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid provides long-lasting hydration for smoother texture.\u003c\/li\u003e\n  \u003cli\u003eCaffeine helps enhance an awake, refreshed appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the applicator and packaging user-friendly for daily use?\u003c\/h3\u003e\n\u003cp\u003eThe tube combines a precision doe-foot applicator with a built-in kabuki concealer brush so you can target, blend and go without needing extra tools. The compact design fits easily into a makeup bag for touch-ups and travel-friendly routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDoe-foot for accurate spot application on blemishes or under-eye areas.\u003c\/li\u003e\n  \u003cli\u003eIntegrated kabuki brush smooths product for a natural, streak-free finish.\u003c\/li\u003e\n  \u003cli\u003eCompact 0.22 fl. oz. tube designed for portability and on-the-go use.\u003c\/li\u003e\n  \u003cli\u003eEasy-to-clean brush: maintain hygiene with a weekly wash.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I layer this concealer with other makeup and skincare?\u003c\/h3\u003e\n\u003cp\u003eApply your usual skincare first; allow serums and moisturizers to absorb before using the concealer. Use the doe-foot to place product where needed, then blend with the built-in brush or fingertips. It pairs well under foundation for fuller coverage or over foundation to spot-correct.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after moisturizer and sunscreen for best wear and comfort.\u003c\/li\u003e\n  \u003cli\u003eLayer under foundation for an even base or over foundation to target spots.\u003c\/li\u003e\n  \u003cli\u003eSet lightly with powder if you prefer longer-lasting wear.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use and suitable for all skin types as part of a routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin concerns can this concealer + serum help address with regular use?\u003c\/h3\u003e\n\u003cp\u003eDesigned to provide immediate coverage plus gradual improvement in the look of uneven tone, the formula targets common complexion concerns when used consistently. Results depend on individual skin and routine consistency.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConceals dark spots, hyperpigmentation and under-eye circles right away.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce the appearance of dark spots and texture over weeks of use.\u003c\/li\u003e\n  \u003cli\u003eProvides 24-hour hydration to support skin plumpness and smoothness.\u003c\/li\u003e\n  \u003cli\u003eFormulated without fragrance, mineral oil, parabens or talc.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product suits anyone seeking a multitasking concealer that hides discoloration immediately while delivering skincare benefits over time. It’s especially useful for people who want medium, buildable coverage with a natural finish, frequent travelers who need a compact option, and anyone looking to combine makeup and brightening skincare in one step. Ideal for all skin types and tones seeking a convenient, clinically informed routine booster.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau Coco-Caprylate\/Caprate Hydrogenated Polyisobutene Glycerin, Propanediol, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Synthetic Fluorphlogopite, Hydroxyethylpiperazine Ethane Sulfonic Acid, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Paraffin, Hydroxyacetophenone, Disteardimonium Hectorite, Cera Microcristallina\/Microcrystalline Wax\/Cire Microcristalline, Caprylyl Glycol Silica Silylate Silica, Synthetic Wax, Caffeine, Centella Asiatica Extract, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Tocopherol, Adenosine, Sodium Hyaluronate, Hydrated Silica, Helianthus Annuus Seed Oil\/Sunflower Seed Oil, Methicone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated without fragrance, mineral oil, parabens or talc and suitable for all skin types, but patch-test if you have sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long before I see improvement in dark spots?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Visible improvements are reported with daily use over several weeks; individual results vary.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426574131547,"sku":"B0BQ194H5W","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-bye-bye-dark-spots-front-tube.jpg?v=1782214352"},{"product_id":"it-cosmetics-superhero-volumizing-waterproof-mascara-super-black-0-3-fl-oz-24hr-wear-lash-conditioning-biotin-peptides","title":"IT Cosmetics Superhero Volumizing Waterproof Mascara Super Black, 0.3 fl oz — 24HR Wear, Lash-Conditioning Biotin \u0026 Peptides","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Superhero Volumizing Waterproof Mascara is a life-proof, super-black mascara that builds dramatic volume and length while resisting smudging, sweat and humidity for up to 24 hours.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis waterproof version of the best-selling Superhero Mascara combines a buildable Volume Resin Wax formula with a sculpting brush and lash-conditioning actives like biotin, peptides and pro-vitamin B5. Designed to lift, separate and coat each lash, it’s formulated to stay put through humid days and long wear while remaining removable with an oil-based cleanser.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this mascara perform during a long, active day?\u003c\/h3\u003e\n\u003cp\u003eExpect a wear-resistant finish formulated to resist smudging, flaking and humidity for extended wear. The life-proof formula is engineered to deliver intense pigment and hold while you move through heat, sweat or busy schedules.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 24 hours of wear under typical conditions\u003c\/li\u003e\n  \u003cli\u003eWaterproof formulation resists sweat and humidity\u003c\/li\u003e\n  \u003cli\u003eSuper black pigment for bold lash definition\u003c\/li\u003e\n  \u003cli\u003eDesigned to avoid clumping while building visible volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help my lashes look healthier?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes lash-loving actives—biotin, peptides and pro‑vitamin B5—that coat and condition lashes from root to tip. These components are chosen to help lashes appear softer and more resilient while mascara is applied and worn.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin to support healthier-looking hair and skin appearance\u003c\/li\u003e\n  \u003cli\u003ePeptides to improve the look of brittle lashes\u003c\/li\u003e\n  \u003cli\u003ePro‑vitamin B5 for conditioning and added smoothness\u003c\/li\u003e\n  \u003cli\u003eOphthalmologist-tested and suitable for sensitive eyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the brush create volume and separation?\u003c\/h3\u003e\n\u003cp\u003eThe Lash Changing Power Brush is sculpted to lift and separate each lash while distributing the Volume Resin Wax formula evenly. Its shape and bristle placement help build multiple coats without clumps, so you can intensify volume or keep a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrush design lifts lashes from root to tip for visible lift\u003c\/li\u003e\n  \u003cli\u003eSeparates lashes to reduce clumping and enhance definition\u003c\/li\u003e\n  \u003cli\u003eVolume Resin Wax enables buildable layers for drama or subtlety\u003c\/li\u003e\n  \u003cli\u003eWorks well with multiple coats for added fullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I remove this waterproof mascara safely?\u003c\/h3\u003e\n\u003cp\u003eThis waterproof formula is designed for reliable wear yet is intended to be removed with an oil-based makeup remover for gentle, effective cleansing. Saturating a pad and holding it on lashes briefly helps dissolve the formula before wiping away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest removed with an oil-based cleanser or makeup balm\u003c\/li\u003e\n  \u003cli\u003eSoak a cotton pad, press onto lashes for ~30 seconds, then wipe gently\u003c\/li\u003e\n  \u003cli\u003eBye Bye Makeup Cleansing Balm is recommended for easiest removal\u003c\/li\u003e\n  \u003cli\u003eAvoid rigorous rubbing to protect lash integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IT Cosmetics Superhero Volumizing Waterproof Mascara is aimed at anyone seeking dramatic volume and length with a long-wear, sweat- and humidity-resistant finish. It’s suitable for sensitive eyes, those who need durable makeup for active days or travel, and anyone who prefers buildable coverage with lash-conditioning benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, ISODODECANE, SYNTHETIC BEESWAX, TRIMETHYLSILOXYSILICATE, POLYACRYLATE-21, COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA, ISONONYL ISONONANOATE, DISTEARDIMONIUM HECTORITE, C30-45 ALKYLDIMETHYLSILYL, POLYPROPYLSILSESQUIOXANE, DIMETHICONE, PEG-30 DIPOLYHYDROXYSTEARATE, PROPYLENE GLYCOL, PEG-10 DIMETHICONE, Bis-PEG-12 DIMETHICONE BEESWAX, CANDELILLA CERA \/ CANDELILLA WAX \/ CIRE DE CANDELILLA, PHENOXYETHANOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, CAPRYLYL GLYCOL, MAGNESIUM SULFATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6 PHOSPHATE, BIOTIN, DIPROPYLENE GLYCOL, GLYCERYL CAPRYLATE, PANTHENOL, GLYCERIN, TOCOPHEROL, STEARETH-20, CHLORHEXIDINE DIGLUCONATE, N-HYDROXYSUCCINIMIDE, SODIUM CITRATE, POTASSIUM SORBATE, PALMITOYL TRIPEPTIDE-1, CHRYSIN, PALMITOYL TETRAPEPTIDE-7, CITRIC ACID [+\/- MAY CONTAIN \/ PEUT CONTENIR CI 77499 \/ IRON OXIDES]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is ophthalmologist-tested and formulated to be suitable for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the waterproof mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based remover or cleansing balm; soak a pad, press for about 30 seconds, then gently wipe away.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426574164315,"sku":"B0BQ18FZ1L","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-superhero-volumizing-waterproof-mascara-front-packaging.jpg?v=1782214356"},{"product_id":"it-cosmetics-bye-bye-dark-spots-concealer-brightening-serum-23-light-warm-0-22-fl-oz-2-niacinamide","title":"IT Cosmetics Bye Bye Dark Spots Concealer \u0026 Brightening Serum — 23 Light Warm, 0.22 fl. oz, 2% Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Bye Bye Dark Spots Concealer + Brightening Serum is a buildable, medium-coverage concealer that doubles as a brightening serum to hydrate and visibly improve the look of dark spots and uneven tone over time.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, two-in-one formula combines makeup coverage with skincare actives so you can conceal and treat simultaneously. The product blends a creamy, natural-finish concealer with a serum containing 2% niacinamide, hyaluronic acid and caffeine, designed for everyday use under or over foundation. It arrives in a compact 0.22 fl. oz tube with a dual applicator—a precise doe-foot and a built-in kabuki-style brush—making targeted correction and seamless blending quick and convenient for at-home or travel use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer help improve dark spots and uneven tone?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains 2% niacinamide, an ingredient known for supporting the appearance of more even skin tone. With repeated daily use, the blend is intended to help reduce the visible look of dark spots while providing medium, buildable coverage to temporarily disguise pigmentation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e2% niacinamide targets the appearance of discoloration and uneven tone.\u003c\/li\u003e\n  \u003cli\u003eBuildable medium coverage conceals while treatment ingredients work over time.\u003c\/li\u003e\n  \u003cli\u003eNatural finish avoids a cakey look when layered with makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hydrate and keep my skin comfortable all day?\u003c\/h3\u003e\n\u003cp\u003eYes — hyaluronic acid in the serum provides lasting moisture to help skin look plump and smoother. The formula is lightweight but hydrating, designed to maintain comfort for extended wear without heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid supports 24-hour hydration for a plump appearance.\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy texture layers well under or over foundation.\u003c\/li\u003e\n  \u003cli\u003eSuitable for drier areas like under-eyes while remaining breathable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply and blend, especially when I’m in a hurry?\u003c\/h3\u003e\n\u003cp\u003eThe built-in dual applicator simplifies targeted application and blending. Use the doe-foot to place product precisely on spots or under-eye areas, then sweep the kabuki-style brush to buff and diffuse edges for a seamless finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDoe-foot wand for accurate placement on blemishes or dark circles.\u003c\/li\u003e\n  \u003cli\u003eBuilt-in kabuki brush blends quickly, reducing need for extra tools.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly design fits in purses or makeup bags for touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe concealer is formulated without fragrance, mineral oil, parabens or talc and is labeled vegan, which many find more tolerable for sensitive skin. It was developed with dermatologists and plastic surgeons and is clinically tested for visual improvements when used daily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free formula reduces potential irritation for sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-developed and clinically tested for visible results.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic-friendly texture that layers without clogging pores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product is ideal for anyone who wants a multitasking concealer that provides instant coverage while also incorporating skincare ingredients to help with the look of dark spots, under-eye darkness and texture. It suits all skin types looking for medium, buildable coverage with a natural finish and those who prefer a streamlined routine—especially travelers or busy users who value a combined makeup-and-skincare solution.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau Coco-Caprylate\/Caprate Hydrogenated Polyisobutene Glycerin, Propanediol, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Synthetic Fluorphlogopite, Hydroxyethylpiperazine Ethane Sulfonic Acid, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Paraffin, Hydroxyacetophenone, Disteardimonium Hectorite, Cera Microcristallina\/Microcrystalline Wax\/Cire Microcristalline, Caprylyl Glycol Silica Silylate Silica, Synthetic Wax, Caffeine, Centella Asiatica Extract, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Tocopherol, Adenosine, Sodium Hyaluronate, Hydrated Silica, Helianthus Annuus Seed Oil\/Sunflower Seed Oil, Methicone.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long until I see improvement in dark spots?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Clinical testing reports visible improvements with daily use over 12 weeks; individual results vary.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, natural-finish formula layers well beneath or over foundation for added coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53426574229851,"sku":"B0BQ15KC3V","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-concealer-front-packaging.jpg?v=1782214354"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-fairest-cool-0-2-oz-hydrating-creaseless-medium-coverage","title":"IT Cosmetics Do It All Radiant Concealer, Fairest Cool 0.2 oz — Hydrating, Creaseless Medium Coverage","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Do It All Radiant Concealer is a creaseless, medium-coverage concealer plus multivitamin serum that hydrates, brightens, and blurs for a natural radiant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, silky formula combines makeup and skincare to conceal dark circles and imperfections while delivering 24-hour hydration benefits. Formulated with hyaluronic acid, niacinamide and vitamins B5 and E, it offers a soft-focus, glowy finish without settling into fine lines. The product comes in a travel-friendly 0.2 fl oz tube with a soft-tip applicator for precise placement and buildable coverage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer hydrate and stay creaseless throughout the day?\u003c\/h3\u003e\n\u003cp\u003eThe blend of hyaluronic acid and humectant-rich vitamins attracts and locks in moisture, creating a plumping effect that smooths fine lines. Amino-acid coated pigments and soft-focus powders help the formula sit evenly on the skin, reducing bunching or creasing for long wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate and lasting hydration\u003c\/li\u003e\n  \u003cli\u003eSoft-focus powders to blur texture and pores\u003c\/li\u003e\n  \u003cli\u003eAmino-acid coated pigments for smooth, creaseless application\u003c\/li\u003e\n  \u003cli\u003e24-hour hydration claims from clinical testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it cover dark circles and be used as more than just under-eye concealer?\u003c\/h3\u003e\n\u003cp\u003eYes — it delivers medium, buildable coverage that camouflages dark circles and uneven tone without looking heavy. Many users apply it as a color corrector, spot concealer, or light foundation for a natural, radiant base.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium coverage that layers without caking\u003c\/li\u003e\n  \u003cli\u003eWorks as a spot concealer or overall complexion brightener\u003c\/li\u003e\n  \u003cli\u003eRadiant finish suitable for dewy or natural makeup looks\u003c\/li\u003e\n  \u003cli\u003e1 click for targeted coverage, 3 clicks for all-over use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this concealer suitable for sensitive or mature skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is dermatologist and allergy tested and free of fragrance and parabens, making it gentle on sensitive skin. Its hydrating and plumping ingredients are formulated to minimize settling into fine lines, which is especially helpful for mature complexions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTested by dermatologists and allergists\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and paraben-free\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize creasing on mature skin\u003c\/li\u003e\n  \u003cli\u003eVegan formulation with skin-nourishing vitamins\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do you apply and blend this concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the soft-tip applicator to deposit product directly where needed — a single click for precision coverage, or three clicks for broader application. Blend with a brush or sponge to achieve a seamless finish and set lightly if desired for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-tip applicator for controlled placement\u003c\/li\u003e\n  \u003cli\u003eRecommended brushes: Heavenly Luxe Dual Airbrush Concealer Brush #2 or Complexion Perfection Brush #7\u003c\/li\u003e\n  \u003cli\u003eBlend with fingertips, brush, or sponge for natural finish\u003c\/li\u003e\n  \u003cli\u003eBuild coverage gradually to avoid over-application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IT Cosmetics Do It All Radiant Concealer in Fairest Cool is ideal for anyone seeking a multitasking concealer that blends skincare benefits with makeup performance. It particularly suits those with dry or mature skin seeking hydration and medium, glowy coverage, people with sensitive skin who need a gentle formula, and beauty fans who prefer a streamlined routine combining coverage and skin improvement.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-19\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist and allergy tested, fragrance- and paraben-free, and formulated to be gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many clicks equal full-face coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use one click for spot concealing and about three clicks for broader, all-over coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427090981211,"sku":"B0DYQ6TSB2","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-do-it-all-radiant-concealer-front-tube.jpg?v=1782219116"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-fair-warm-0-2-fl-oz-hydrating-creaseless-medium-coverage","title":"IT Cosmetics Do It All Radiant Concealer — Fair Warm, 0.2 fl oz · Hydrating, Creaseless Medium Coverage","description":"\u003cp\u003e\u003cstrong\u003eDo It All Radiant Concealer is a creaseless, multitasking medium-coverage concealer and multivitamin serum that brightens, hydrates, and blurs imperfections for a radiant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by skin experts, this silky liquid concealer merges makeup and skincare: it camouflages dark circles and spots while delivering nourishing ingredients like hyaluronic acid, niacinamide, vitamins B5 and E. The formula aims to sit smoothly without emphasizing fine lines, offering a soft, dewy look that lasts through daily wear. A precision soft-tip click applicator makes targeted or all-over application simple, whether you use a fingertip or your favorite brush.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product reduce creasing and still look luminous?\u003c\/h3\u003e\n\n\u003cp\u003eThe concealer combines soft-focus powders with amino-acid coated pigments to blur texture and improve blendability. Instead of sitting into wrinkles, the formula hydrates and reflects light for a natural glow that reads as skin rather than product. It’s tested to wear without settling, helping keep coverage even throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-focus powders to minimize the appearance of lines\u003c\/li\u003e\n  \u003cli\u003eAmino-acid coated pigments for seamless blending\u003c\/li\u003e\n  \u003cli\u003eHydrating actives that plump and smooth the under-eye area\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits does it deliver while concealing?\u003c\/h3\u003e\n\n\u003cp\u003eThis is a hybrid concealer plus multivitamin serum formulated to support skin hydration and clarity. Niacinamide helps even skin tone and texture, hyaluronic acid draws moisture in, and vitamins B5 and E contribute to conditioning. Use daily to combine coverage with skin-loving ingredients that help maintain comfort and radiance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide to help improve tone and balance\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid for immediate and lasting hydration\u003c\/li\u003e\n  \u003cli\u003eVitamins B5 and E to nourish and condition skin’s surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for under-eye coverage or full-face use?\u003c\/h3\u003e\n\n\u003cp\u003eThe soft-tip applicator dispenses product with a click: one click for spot correcting, three clicks for more widespread coverage. Dab small amounts where needed and blend gently with a brush, sponge, or fingertip. For precision under the eyes, a smaller brush is ideal; for all-over application, use a complexion brush or a damp sponge for a seamless finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1 click: spot conceal or small imperfections\u003c\/li\u003e\n  \u003cli\u003e3 clicks: all-over face or under-eye layering\u003c\/li\u003e\n  \u003cli\u003eRecommended tools: small concealer brush or complexion brush for smoothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long can I expect coverage and skin hydration to last?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is built for extended wear and hydration balance throughout the day. It offers medium, buildable coverage designed to last up to typical day-length wear while delivering moisture support so the skin appears supple. Results respectfully combine makeup performance with conditioning benefits without heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium, buildable coverage that blends easily\u003c\/li\u003e\n  \u003cli\u003eLong-wear performance suitable for daytime use\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients help maintain comfort and bounce\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This product suits anyone wanting a skincare-forward concealer that hides discoloration while improving hydration and texture—especially those seeking creaseless under-eye coverage, a radiant finish, and formulas kind to sensitive skin. It’s recommended for all skin types and is particularly popular with mature skin looking for medium coverage that won’t settle into fine lines. If you prefer makeup that doubles as skin-supporting treatment, this concealer is made to simplify your routine.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-26\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist and allergy tested, fragrance- and paraben-free, formulated to be suitable for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many clicks equal full-face coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: One click for spot correction; about three clicks for fuller, all-over coverage before blending.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427091013979,"sku":"B0DYPX4MYY","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-do-it-all-radiant-concealer-front-packaging.jpg?v=1782219115"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-light-warm-0-2-fl-oz-hydrating-medium-coverage-creaseless-radiant-finish","title":"IT Cosmetics Do It All Radiant Concealer — Light Warm 0.2 fl oz, Hydrating Medium Coverage, Creaseless Radiant Finish","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Do It All Radiant Concealer is a creaseless, medium-coverage concealer and multivitamin serum that hydrates, brightens and blurs for a radiant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a multitasking makeup-and-skin hybrid, this silky liquid concealer combines pigment with skin-conditioning ingredients so you can cover imperfections while nourishing the eye and face area. Clinically tested for long wear and formulated with hyaluronic acid, niacinamide and vitamins B5 and E, it aims to deliver a luminous, natural-looking finish without settling into fine lines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does it deliver coverage without creasing?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses soft-focus powders and amino-acid coated pigments to smooth and blend evenly over lines and texture. Its medium-buildable coverage conceals dark circles and discoloration while remaining pliable so it won’t cake or gather.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky texture for seamless blending\u003c\/li\u003e\n  \u003cli\u003eSoft-focus powders blur fine lines and pores\u003c\/li\u003e\n  \u003cli\u003eAmino-acid coated pigments reduce creasing and improve spreadability\u003c\/li\u003e\n  \u003cli\u003eMedium, buildable coverage—can be layered without thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it improve skin hydration and radiance?\u003c\/h3\u003e\n\u003cp\u003eThis concealer is formulated with hydrating and brightening actives to support the skin barrier while you wear makeup. Hyaluronic acid attracts and locks in moisture, and niacinamide helps even tone and surface texture for a fresher appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid provides short-term and lasting hydration\u003c\/li\u003e\n  \u003cli\u003eNiacinamide helps smooth uneven texture and improves radiance\u003c\/li\u003e\n  \u003cli\u003eVitamins B5 and E condition and support skin comfort\u003c\/li\u003e\n  \u003cli\u003e24-hour hydration benefits reported with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do you apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eThe built-in soft tip applicator makes targeted or all-over application quick and controlled. One click covers small spots, while three clicks are suggested for broader under-eye or face coverage; blend with a brush or finger depending on desired finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1 click for spot concealment and 3 clicks for all-over application\u003c\/li\u003e\n  \u003cli\u003eBlend with a small concealer brush for precision or a fluffier brush for all-over coverage\u003c\/li\u003e\n  \u003cli\u003eWorks on bare skin as well as over primer or foundation\u003c\/li\u003e\n  \u003cli\u003eRecommended brushes: Heavenly Luxe Dual Airbrush Concealer Brush #2 or Complexion Perfection Brush #7\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or mature skin?\u003c\/h3\u003e\n\u003cp\u003eThis formulation is dermatologist- and allergy-tested and created to be gentle on sensitive skin while addressing concerns common to mature complexions. It’s vegan and free of fragrance and parabens, making it suitable for those prioritizing kinder-to-skin makeup options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist- and allergy-tested\u003c\/li\u003e\n  \u003cli\u003eVegan formula without fragrance or parabens\u003c\/li\u003e\n  \u003cli\u003eSoft-focus powders minimize the appearance of fine lines\u003c\/li\u003e\n  \u003cli\u003eClinically tested, favored by people 40+ for smoothing and brightening effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone seeking a multi-benefit concealer that blends cosmetic coverage with skincare support—particularly those with mature, dry, or texture-prone skin who want a radiant, creaseless finish. Use it to spot-correct, brighten under-eyes, or as a light all-over skin tint when you want coverage plus hydration.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-16\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the wear and hydration last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula offers up to 16 hours of wear and provides hydration benefits reported for up to 24 hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this good for sensitive or mature skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—dermatologist- and allergy-tested, fragrance- and paraben-free, it’s suitable for sensitive and mature skin types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427091898715,"sku":"B0DYQBQ8W8","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-do-it-all-radiant-concealer-front-packaging_4cf8f152-8145-410d-b1fc-b778eba0426e.jpg?v=1782219147"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-light-medium-cool-0-2-fl-oz-creaseless-medium-coverage-hydrating-brightener","title":"IT Cosmetics Do It All Radiant Concealer — Light Medium Cool (0.2 fl oz), Creaseless Medium Coverage \u0026 Hydrating Brightener","description":"\u003cstrong\u003eDo It All Radiant Concealer from IT Cosmetics is a creaseless, medium-coverage concealer and multivitamin serum in one that hydrates, brightens and blurs lines for a radiant finish.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight, silky formula was developed with dermatologists and plastic surgeons to deliver makeup coverage and skincare benefits together. It combines hyaluronic acid, niacinamide and vitamins B5 and E so you can correct dark circles, smooth texture and add long-lasting hydration without the product creasing or settling into fine lines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform on mature or textured skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is designed to be soft-focus and non-creasing, helping conceal discoloration while smoothing the appearance of texture. Amino-acid coated pigments and light-reflecting powders assist blending and minimize the look of fine lines for a more even-looking complexion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky, blendable finish that avoids cakiness\u003c\/li\u003e\n  \u003cli\u003eSoft-focus powders to diffuse texture and imperfections\u003c\/li\u003e\n  \u003cli\u003eAmino-acid coated pigments for smooth application and minimal settling\u003c\/li\u003e\n  \u003cli\u003eClinically tested for creaseless wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are included and how long do they last?\u003c\/h3\u003e\n\u003cp\u003eThis product doubles as a multivitamin serum and delivers targeted skincare ingredients alongside pigment. Formulated with hyaluronic acid for hydration and niacinamide plus vitamins B5 and E to support radiance, it helps skin feel moisturized while you wear it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid provides immediate plumping hydration\u003c\/li\u003e\n  \u003cli\u003eNiacinamide helps promote a brighter-looking under-eye area\u003c\/li\u003e\n  \u003cli\u003eVitamins B5 and E contribute antioxidant and conditioning support\u003c\/li\u003e\n  \u003cli\u003eUp to 24 hours of hydration reported with continued use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best, creaseless coverage?\u003c\/h3\u003e\n\u003cp\u003eUse the soft-tip applicator to place product precisely where you need it—one click for targeted spots, multiple clicks for broader coverage. Blend gently with a brush or fingertip; heavier application can be buffed out for medium, buildable coverage without creasing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1 click for spot concealing, 3 clicks for all-over application\u003c\/li\u003e\n  \u003cli\u003eApply to clean skin, then blend with a concealer brush or sponge\u003c\/li\u003e\n  \u003cli\u003eRecommended brushes: Heavenly Luxe Dual Airbrush Concealer Brush #2 or Complexion Perfection Brush #7\u003c\/li\u003e\n  \u003cli\u003eWorks as a color corrector, under-eye brightener, or light foundation alternative\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for sensitive skin and daily use?\u003c\/h3\u003e\n\u003cp\u003eThe formula is dermatologist- and allergy-tested and created to be gentle on sensitive skin. It’s fragrance-free, paraben-free and vegan, making it appropriate for daily wear while delivering cosmetic coverage plus skin-conditioning ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist and allergy tested for sensitive skin compatibility\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance and parabens; vegan-friendly\u003c\/li\u003e\n  \u003cli\u003eSoft-tip applicator for hygienic, controlled dispensing\u003c\/li\u003e\n  \u003cli\u003eDesigned for 16-hour wear performance while supporting skin hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone seeking a multifunctional concealer that blends makeup and skincare—particularly those who want medium, radiant coverage that won’t settle into lines. It’s a strong option for mature skin, people with under-eye darkness or uneven tone, and anyone wanting a hydrating, non-irritating concealer for everyday use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-9\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this concealer settle into fine lines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula uses soft-focus powders and amino-acid coated pigments to minimize creasing and reduce settling into fine lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much coverage does it provide and can it be used all over?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers buildable medium coverage and can be used as a spot concealer, under-eye corrector, or light all-over foundation alternative.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427091931483,"sku":"B0DYQDQGVY","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-do-it-all-radiant-concealer-front-packaging_c71dae4c-d72b-4d93-bdd0-e011c9a014b2.jpg?v=1782219147"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-fairest-neutral-0-2-oz-creaseless-medium-coverage-hydrating-finish","title":"IT Cosmetics Do It All Radiant Concealer — Fairest Neutral 0.2 oz, Creaseless Medium Coverage \u0026 Hydrating Finish","description":"\u003cp\u003e\u003cstrong\u003eDo It All Radiant Concealer by IT Cosmetics is a creaseless, medium-coverage concealer plus multivitamin serum designed to hydrate, brighten and blur imperfections for a radiant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis multitasking liquid concealer blends skincare and makeup to cover dark circles, even skin tone and add a lit-from-within glow while delivering lasting hydration. Formulated with hyaluronic acid, niacinamide and vitamins B5 \u0026amp; E, the texture is silky and lightweight so it smooths without settling into fine lines. The shade Fairest Neutral provides a light, neutral-correcting tone for very fair complexions seeking natural luminosity.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer hydrate and stay creaseless all day?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines humectants and barrier-supporting ingredients to lock in moisture and reduce the appearance of dehydration lines. Soft-focus powders and amino-acid coated pigments help the product set smoothly without clinging to texture. Clinically tested for long wear, it balances skin care benefits with makeup performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid attracts and holds moisture for plumping effect\u003c\/li\u003e\n  \u003cli\u003eNiacinamide helps support skin texture and radiance\u003c\/li\u003e\n  \u003cli\u003eSoft-focus powders prevent creasing and blur fine lines\u003c\/li\u003e\n  \u003cli\u003eAmino-acid coated pigments improve blendability and even coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it double as a color corrector or light foundation?\u003c\/h3\u003e\n\u003cp\u003eYes — the medium coverage is buildable, so you can spot-conceal dark circles or extend application across the face for more coverage. The radiant finish reflects light for a natural look rather than a flat matte. Use one click for targeted coverage or multiple clicks for broader application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpot conceal dark circles and discoloration with light layers\u003c\/li\u003e\n  \u003cli\u003eBuild to all-over coverage that still reads luminous\u003c\/li\u003e\n  \u003cli\u003eBlend easily with fingertips, sponge, or recommended brushes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for sensitive or mature skin?\u003c\/h3\u003e\n\u003cp\u003eDesigned with dermatologist and plastic surgeon input, the formulation is allergy- and dermatologist-tested and free of fragrance and parabens. It’s crafted to be gentle while addressing concerns common to mature skin, like dehydration and creasing. Many users aged 40 and over find the texture flattering and non-settling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist- and allergy-tested for sensitive skin compatibility\u003c\/li\u003e\n  \u003cli\u003eFragrance- and paraben-free, and vegan-friendly\u003c\/li\u003e\n  \u003cli\u003eSilky texture that avoids emphasizing fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eThe packaging features a soft-tip applicator for precise placement: minimal clicks for spot coverage, several for all-over use. Gently tap or brush to blend, then set if desired. Recommended tools include the Heavenly Luxe Dual Airbrush Concealer Brush #2 for targeted work or the Heavenly Luxe Complexion Perfection Brush #7 for broader blending.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1 click for small blemishes or under-eye spots\u003c\/li\u003e\n  \u003cli\u003eUse 3 clicks for an all-over face application\u003c\/li\u003e\n  \u003cli\u003eBlend with a brush or sponge for seamless finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product is ideal for anyone seeking a hybrid skincare-makeup concealer that delivers medium, buildable coverage with a dewy, natural glow. It suits very fair, neutral-toned complexions looking to brighten and hydrate under-eye areas, plus people with sensitive or mature skin who want a non-creasing finish. If you prefer luminous coverage that also supports hydration and skin texture, this shade—Fairest Neutral—offers a light, neutral option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-12\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this concealer crease under my eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula uses soft-focus powders and hydration to resist creasing and minimize settling into fine lines for most users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product do I need per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use one click for spot coverage and about three clicks for all-over face application, then blend as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427091997019,"sku":"B0DYQJ2DXH","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-do-it-all-radiant-concealer-front-packaging.jpg?v=1782219146"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-fair-cool-0-2-fl-oz-hydrating-niacinamide-hyaluronic-medium-coverage","title":"IT Cosmetics Do It All Radiant Concealer – Fair Cool 0.2 fl oz, Hydrating Niacinamide \u0026 Hyaluronic Medium Coverage","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Do It All Radiant Concealer is a creaseless, multitasking medium-coverage concealer and multivitamin serum that hydrates, brightens and blurs for a radiant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, silky formula combines cosmetic coverage with skin-loving ingredients like hyaluronic acid and niacinamide to conceal imperfections while supporting surface hydration and radiance. Designed to resist creasing, the concealer arrives in a click-applicator tube for precise application and blends smoothly for spot correction or all-over coverage. The Fair Cool shade is calibrated for light complexions with cool undertones and comes in a travel-friendly 0.2 fl oz size.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer perform for under-eye darkness and fine lines?\u003c\/h3\u003e\n\u003cp\u003eThe texture is engineered to provide medium, buildable coverage without settling into grooves, helping mask dark circles while preserving a luminous look. Soft-focus powders and amino-acid coated pigments aid blending and reduce the appearance of texture so the finish reads fresh rather than cakey.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium, buildable coverage for targeted color correction\u003c\/li\u003e\n\u003cli\u003eSoft-focus powders soften the look of fine lines\u003c\/li\u003e\n\u003cli\u003eAmino-acid coated pigments help prevent creasing and ensure even blending\u003c\/li\u003e\n\u003cli\u003eUse 1–3 clicks depending on spot size; blend with a small brush or fingertip\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it replace my skincare step and still look like makeup?\u003c\/h3\u003e\n\u003cp\u003eThis product doubles as a multivitamin serum and concealer, delivering immediate coverage while ingredients such as hyaluronic acid and vitamins B5 and E add hydration benefits. It’s formulated to support a healthier-looking surface with continued use, while maintaining a radiant, makeup-ready appearance right after application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid helps attract and hold moisture at the skin’s surface\u003c\/li\u003e\n\u003cli\u003eNiacinamide promotes an even-looking tone and supports skin texture\u003c\/li\u003e\n\u003cli\u003eVitamins B5 and E contribute to a hydrated, glowy finish\u003c\/li\u003e\n\u003cli\u003eClinically tested formula for long wear and sustained hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for sensitive or mature skin?\u003c\/h3\u003e\n\u003cp\u003eThe concealer is dermatologist- and allergy-tested and developed with skin specialists, making it appropriate for sensitive complexions. Its fragrance-free, paraben-free and vegan formula emphasizes gentle ingredients while addressing concerns common to mature skin like creasing and diminished radiance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologist- and allergy-tested for sensitive skin compatibility\u003c\/li\u003e\n\u003cli\u003eFragrance-free and free of parabens; vegan formulation\u003c\/li\u003e\n\u003cli\u003eSilky, non-drying finish ideal for mature or dehydrated skin\u003c\/li\u003e\n\u003cli\u003eDesigned to avoid creasing and to blend smoothly over textured areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and which tools work best?\u003c\/h3\u003e\n\u003cp\u003eApplication is simple: click to dispense, then apply directly from the soft-tip applicator to areas that need coverage. For small spots, one click provides enough product; for broader areas or all-over use, three clicks allow fuller coverage—blend with a concealer brush or a damp sponge for a seamless finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft-tip applicator for precise, hygienic placement\u003c\/li\u003e\n\u003cli\u003e1 click for spot concealing; 3 clicks for all-over coverage\u003c\/li\u003e\n\u003cli\u003eRecommended tools: small concealer brush for precision, fluffier complexion brush for larger areas\u003c\/li\u003e\n\u003cli\u003eWorks well under or over light foundation depending on desired coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you want a single, easy-to-use product that hides imperfections while adding hydration and a subtle glow, this concealer suits daily users and people seeking low-maintenance routines. It’s particularly helpful for those with light, cool-toned skin who want medium, flattering coverage without a matte or cakey finish—ideal for anyone wanting a skin-first makeup approach that blends cosmetic results with nourishing ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-30\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this concealer settle into fine lines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—soft-focus powders and coated pigments are formulated to minimize creasing and reduce the look of lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many clicks equal full-face coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: About three clicks gives enough product for broader or all-over coverage; one click works for spot concealing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427092062555,"sku":"B0DYQHDGPV","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-front-packaging-fair-cool.jpg?v=1782219147"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-light-medium-warm-hydrating-radiant-medium-coverage-0-2-oz","title":"IT Cosmetics Do It All Radiant Concealer — Light Medium Warm, Hydrating Radiant Medium Coverage 0.2 oz","description":"\u003cp\u003e\u003cstrong\u003eDo It All Radiant Concealer by IT Cosmetics is a creaseless, medium-coverage concealer plus multivitamin serum that hydrates, brightens and blurs for a radiant, non-creasing finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis multitasking formula blends skincare benefits with makeup performance. Formulated with hyaluronic acid, niacinamide and vitamins B5 and E, it gives a silky, glowy medium coverage that can spot-conceal dark circles, be used as a light foundation, or act as a color-correcting layer. The lightweight texture resists creasing, delivers up to 16-hour wear, and supports 24-hour hydration so skin looks smoother and more luminous throughout the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer hydrate without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs hyaluronic acid and vitamins to attract and lock in moisture while remaining lightweight on skin. Amino-acid coated pigments and soft-focus powders keep texture smooth without weighing down delicate under-eye skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid draws moisture into skin for plumping hydration.\u003c\/li\u003e\n  \u003cli\u003eVitamins B5 and E help support barrier health and skin softness.\u003c\/li\u003e\n  \u003cli\u003eSoft-focus powders blur lines without a cakey finish.\u003c\/li\u003e\n  \u003cli\u003eVegan, fragrance-free formula suited for sensitive skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it cover dark circles and fine lines for mature skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the medium coverage and radiant finish were developed with dermatologists and plastic surgeons to address concerns common after 40. It conceals discoloration while avoiding settling into fine lines, making it suitable as a line-erasing spot treatment or for broader coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAmino-acid coated pigments blend easily for smooth, even coverage.\u003c\/li\u003e\n  \u003cli\u003eClinically tested to resist creasing and minimize line settling.\u003c\/li\u003e\n  \u003cli\u003eWorks as a color corrector, targeted concealer, or light foundation.\u003c\/li\u003e\n  \u003cli\u003eRecommended brushes for best results: Heavenly Luxe Dual Airbrush Concealer Brush #2 and Complexion Perfection Brush #7.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best, creaseless results?\u003c\/h3\u003e\n\u003cp\u003eThe controlled click applicator dispenses a silky dot for precise placement; one click is ideal for spot coverage while three clicks cover the whole face. Blend with a brush or sponge and build coverage gradually to maintain a natural, radiant finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClick once for targeted concealing; click three times for all-over application.\u003c\/li\u003e\n  \u003cli\u003eApply directly to clean skin using the soft-tip applicator.\u003c\/li\u003e\n  \u003cli\u003eBlend with recommended brushes or a damp sponge for a seamless look.\u003c\/li\u003e\n  \u003cli\u003eLayer lightly to preserve a glowy, non-cakey radiance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin types and concerns does it address?\u003c\/h3\u003e\n\u003cp\u003eFormulated for a wide range of skin types and especially beneficial for mature or dry complexions, this concealer improves instant appearance and supports hydration over time. It’s dermatologist- and allergy-tested and free from fragrance and parabens.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for dry, combination, sensitive, and mature skin types.\u003c\/li\u003e\n  \u003cli\u003eHelps with dryness, uneven tone, mild discoloration, and fine lines.\u003c\/li\u003e\n  \u003cli\u003eVegan and suitable for sensitive skin; clinically tested.\u003c\/li\u003e\n  \u003cli\u003eAvailable in targeted shades like Light Medium Warm for warm undertones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: If you want a single product that blends skincare benefits with reliable medium coverage—especially if you’re addressing under-eye darkness, early line concerns, or prefer a radiant, non-creasing finish—IT Cosmetics Do It All Radiant Concealer is designed for you. It’s well-suited to people seeking buildable coverage with hydration and a luminous look, and for those who favor formulas developed with dermatologists and plastic surgeons.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-17\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the concealer wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wear lasts up to 16 hours while the formula provides 24-hour hydration benefits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist- and allergy-tested, fragrance- and paraben-free, and formulated for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427092160859,"sku":"B0DYQRBJBM","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-front-tube.jpg?v=1782219147"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-light-medium-neutral-hydrating-creaseless-medium-coverage","title":"IT Cosmetics Do It All Radiant Concealer, Light Medium Neutral — Hydrating Creaseless Medium Coverage","description":"\u003cstrong\u003eIT Cosmetics Do It All Radiant Concealer is a creaseless, hydrating medium-coverage concealer and multivitamin serum that brightens, plumps and blurs imperfections with a radiant finish.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight, silky formula combines pigment and skincare to conceal dark circles, even tone and hydrate without settling into fine lines. Formulated with hyaluronic acid, niacinamide and vitamins B5 and E, it delivers buildable medium coverage and a luminous finish for up to 16 hours of wear while offering hydration benefits that last through the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer stay creaseless on mature or textured skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses soft-focus powders and amino-acid coated pigments that diffuse light and glide smoothly over fine lines so product doesn’t gather in creases. Dermatologist- and allergy-tested ingredients minimize irritation while keeping application seamless.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft-focus powders blur texture and reduce appearance of lines\u003c\/li\u003e\n\u003cli\u003eAmino-acid coated pigments improve blendability and prevent creasing\u003c\/li\u003e\n\u003cli\u003eSilky, non-drying base that layers without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare benefits are included in the concealer?\u003c\/h3\u003e\n\u003cp\u003eDo It All Radiant Concealer doubles as a multivitamin serum, delivering moisturizing and brightening actives alongside pigment. Over time, these ingredients help support smoother-looking, more radiant skin while providing immediate coverage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid delivers long-lasting hydration\u003c\/li\u003e\n\u003cli\u003eNiacinamide helps even skin tone and enhances skin texture\u003c\/li\u003e\n\u003cli\u003eVitamins B5 and E support skin barrier and add antioxidant benefits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for spot coverage, under-eye correction, or all-over wear?\u003c\/h3\u003e\n\u003cp\u003eThe click-to-dispense soft-tip applicator makes targeted or full-face application easy: one click for small spots, three clicks for larger areas. Blend with your fingertips or a dense brush; IT Cosmetics recommends the Heavenly Luxe brushes for precision or all-over coverage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 click: spot conceal blemishes or small discoloration\u003c\/li\u003e\n\u003cli\u003e3 clicks: apply to under-eyes or as light foundation coverage\u003c\/li\u003e\n\u003cli\u003eUse a concealer brush or sponge to soften edges and build coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this concealer suitable for sensitive skin and fragrance-free routines?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is dermatologist- and allergy-tested, vegan, and free of fragrance and parabens, making it a considerate option for sensitive skin types. It’s designed to provide cosmetic coverage while remaining kind to skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologist- and allergy-tested for gentleness\u003c\/li\u003e\n\u003cli\u003eVegan formula without fragrance or parabens\u003c\/li\u003e\n\u003cli\u003eClinically tested for multi-hour wear and lasting hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone seeking a multitasking concealer that blends makeup and skincare — especially those concerned with under-eye darkness, dehydration, or makeup settling into lines. It’s particularly well suited to mature skin and people who prefer a radiant, natural finish with buildable medium coverage and skin-loving actives.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-31\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this concealer settle into fine lines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — soft-focus powders and amino-acid coated pigments are designed to minimize creasing and keep the finish smooth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many clicks do I need for full under-eye coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use about three clicks for under-eye coverage or all-over lightweight application; one click works for small spots.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427092128091,"sku":"B0DYQGMD16","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-do-it-all-radiant-concealer-front-tube_89420cb9-4bbe-4cdd-9b2f-be6809e05f38.jpg?v=1782219147"},{"product_id":"it-cosmetics-do-it-all-radiant-concealer-light-cool-0-2-fl-oz-hydrating-creaseless-medium-coverage","title":"IT Cosmetics Do It All Radiant Concealer — Light Cool 0.2 fl oz, Hydrating, Creaseless Medium Coverage","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Do It All Radiant Concealer in Light Cool is a creaseless, medium-coverage concealer and multivitamin serum that hydrates, brightens, and blurs for a radiant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with input from plastic surgeons and dermatologists, this lightweight 0.2 fl oz concealer blends skin care benefits—like hyaluronic acid and niacinamide—with buildable makeup coverage. The formula targets under-eye darkness, minor discoloration, and texture concerns while resisting creasing and offering a glowy, natural finish. A soft-tip applicator lets you spot-conceal or apply more broadly, and the texture is formulated to be kind to sensitive skin.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer hydrate and brighten without feeling heavy?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula combines moisturizing and brightening ingredients to deliver 24-hour hydration and immediate radiance without a thick, cakey feel. Lightweight silicone-free texture and soft-focus powders smooth skin while humectants attract and retain moisture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for visible moisture retention and plumping effect.\u003c\/li\u003e\n  \u003cli\u003eNiacinamide to support even-looking tone and surface luminosity.\u003c\/li\u003e\n  \u003cli\u003eVitamins B5 and E for nourishment and a healthier-looking complexion.\u003c\/li\u003e\n  \u003cli\u003eLight-reflecting soft-focus powders for an instant blur and glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this settle into fine lines or creases during the day?\u003c\/h3\u003e\n\n\u003cp\u003eNo—this concealer is formulated to minimize creasing while providing medium coverage. Amino-acid coated pigments and soft-focus powders help the product meld with skin rather than cake into lines, and clinical testing supports long wear without visible settling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSilky, blendable texture that adheres evenly across fine lines.\u003c\/li\u003e\n  \u003cli\u003eAmino-acid coated pigments for smooth application and crease resistance.\u003c\/li\u003e\n  \u003cli\u003eTested for long-wear performance to reduce midday touch-ups.\u003c\/li\u003e\n  \u003cli\u003eVegan, fragrance- and paraben-free for sensitive skin compatibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for under-eye coverage versus all-over wear?\u003c\/h3\u003e\n\n\u003cp\u003eThe packaging uses a click applicator and soft tip for targeted or broader application. One click is recommended for precise spot or under-eye coverage; three clicks deliver enough product for light all-over use as a concealer or supplemental coverage to foundation.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e1 click: spot conceal dark circles or blemishes.\u003c\/li\u003e\n  \u003cli\u003e3 clicks: sweep over small areas or blend for light full-face coverage.\u003c\/li\u003e\n  \u003cli\u003eUse a small, dense brush for targeted blending; a larger complexion brush evens all-over application.\u003c\/li\u003e\n  \u003cli\u003ePairs well with the Heavenly Luxe Dual Airbrush Concealer Brush #2 and Complexion Perfection Brush #7.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for mature or sensitive skin types?\u003c\/h3\u003e\n\n\u003cp\u003eThis product was trialed and recommended for women 40 and over and is dermatologist- and allergy-tested to suit sensitive skin. The ingredient profile focuses on skin-loving actives and avoids common irritants, making it a comfortable option for many mature and reactive skin types.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eClinically tested for use on mature skin and under-eye concerns.\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance and parabens to reduce irritation risk.\u003c\/li\u003e\n  \u003cli\u003eFormulated with skin-supporting ingredients instead of harsh fillers.\u003c\/li\u003e\n  \u003cli\u003eProvides medium, buildable coverage without aggressive drying agents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IT Cosmetics Do It All Radiant Concealer in Light Cool is ideal for anyone seeking medium, natural-looking coverage combined with ongoing hydration and brightening benefits—especially those concerned with under-eye darkness, texture, or early signs of aging. It's a practical choice for people who want makeup that also supports skin appearance and can be used as a spot concealer or an all-over brightening touch.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • COCO-CAPRYLATE\/CAPRATE • HYDROGENATED POLYISOBUTENE • GLYCERIN • PROPANEDIOL • SYNTHETIC FLUORPHLOGOPITE • PROPYLENE GLYCOL • SORBITAN ISOSTEARATE • POLYGLYCERYL-6 POLYRICINOLEATE • NIACINAMIDE • PHENOXYETHANOL • MAGNESIUM SULFATE • DISODIUM STEAROYL GLUTAMATE • HYDROXYACETOPHENONE • PARAFFIN • DISTEARDIMONIUM HECTORITE • CERA MICROCRISTALLINA \/ MICROCRYSTALLINE WAX \/ CIRE MICROCRISTALLINE • CAPRYLYL GLYCOL • SILICA SILYLATE • BUTYLENE GLYCOL • SYNTHETIC WAX • TOCOPHEROL • CAFFEINE • SODIUM POLYGLUTAMATE • PANTHENOL • SODIUM HYALURONATE • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ALUMINUM HYDROXIDE • ADENOSINE • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-31\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many clicks do I use for under-eye coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use one click for targeted under-eye coverage; three clicks for broader or all-over application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s dermatologist- and allergy-tested, fragrance- and paraben-free, and formulated for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427108217179,"sku":"B0F2GP5VDG","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-do-it-all-radiant-concealer-front-packaging_7a405d4b-9058-4338-8809-f7229690a752.jpg?v=1782219411"},{"product_id":"it-cosmetics-bye-bye-breakout-acne-treatment-face-serum-1-fl-oz-with-2-salicylic-3-lactic-acid-lightweight-non-drying-formu","title":"IT Cosmetics Bye Bye Breakout Acne Treatment Face Serum – 1 fl oz with 2% Salicylic \u0026 3% Lactic Acid, Lightweight Non-Drying Formu","description":"\u003cstrong\u003eIT Cosmetics Bye Bye Breakout Acne Treatment Face Serum is a lightweight, non-drying treatment that targets blemishes with 2% salicylic acid while gently exfoliating with 3% lactic acid to help reduce breakouts and fade post-acne marks.\u003c\/strong\u003e\n\n\u003cp\u003eThis water-light serum blends active acne-fighting ingredients with skin-supporting technology so you can treat current breakouts and work on texture and discoloration without heavy residue. Formulated to layer under makeup and suitable for many skin types, the formula includes a postbiotic ferment to help skin feel calmer and hydrated instead of stripped. It’s allergy-tested, non-comedogenic and fragrance free for everyday use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see fewer pimples?\u003c\/h3\u003e\n\u003cp\u003eMost users notice a reduction in the size and redness of active pimples within days as salicylic acid penetrates pores to exfoliate and help clear congestion. Individual results vary, but consistent twice-daily use accelerates visible improvement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains 2% salicylic acid to help target blemishes and unclog pores.\u003c\/li\u003e\n  \u003cli\u003eWater-light texture absorbs fast and won’t feel greasy under makeup.\u003c\/li\u003e\n  \u003cli\u003eDesigned for twice-daily application for faster visible effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product fade old acne marks and uneven texture?\u003c\/h3\u003e\n\u003cp\u003eThe serum pairs 3% lactic acid with salicylic acid to gently exfoliate surface cells and encourage smoother-looking skin over time. While fading marks is gradual, regular use can visibly improve discoloration and texture without aggressive irritation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e3% lactic acid for gentle, chemical exfoliation and improved skin tone.\u003c\/li\u003e\n  \u003cli\u003ePostbiotic ferment supports a balanced-feeling surface during renewal.\u003c\/li\u003e\n  \u003cli\u003eNon-drying formula helps minimize flaking that can make marks more obvious.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I incorporate this serum into my daily routine?\u003c\/h3\u003e\n\u003cp\u003eApply 3–4 drops to cleansed skin twice daily, pressing lightly to spread and absorb while avoiding the eye area. In the morning, follow with sunscreen or a SPF-containing CC cream; at night layer with a moisturizer suited to your skin’s needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning: cleanse, apply serum, follow with IT Cosmetics CC+ Cream with SPF or sunscreen.\u003c\/li\u003e\n  \u003cli\u003eNight: cleanse, apply serum, follow with a hydrating or oil-control moisturizer.\u003c\/li\u003e\n  \u003cli\u003eStart slowly if you have sensitive skin, then increase frequency as tolerated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is fragrance free, non-comedogenic and allergy tested, aiming to be gentle while still delivering active acids. Because it combines exfoliating ingredients, patch testing and gradual introduction are recommended if you have very reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFragrance-free and non-comedogenic to reduce irritation and pore-clogging.\u003c\/li\u003e\n  \u003cli\u003ePostbiotic ferment helps support comfort for skin prone to redness or imbalance.\u003c\/li\u003e\n  \u003cli\u003eVegan formulation appropriate for many skin types; monitor for sensitivity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This serum is suited to people dealing with occasional or persistent blemishes who want a lightweight product that treats active pimples and addresses post-acne marks simultaneously. It’s a good fit for those who wear makeup and need a fast-absorbing product, anyone seeking non-greasy acne care, and users preferring fragrance-free, non-comedogenic formulas. If you have very sensitive or medically complex skin conditions, consult a dermatologist before starting a new active treatment.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, GLYCERIN, NIACINAMIDE, LACTIC ACID, SODIUM HYDROXIDE, SALICYLIC ACID, ZINC PCA, ALOE BARBADENSIS LEAF JUICE, BUTYLENE GLYCOL, CHLORPHENESIN, SODIUM HYALURONATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ALTEROMONAS FERMENT EXTRACT, CITRIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Bye Bye Breakout serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 3–4 drops twice daily after cleansing; follow with sunscreen in the morning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear makeup after applying this serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The water-light formula absorbs quickly and layers well under makeup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53427459260763,"sku":"B09RNDM25V","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-bottle-front-view.jpg?v=1782223639"},{"product_id":"it-cosmetics-confidence-in-a-gel-cream-oil-control-moisturizer-2-0-oz-oil-free-mattifying-hydration","title":"IT Cosmetics Confidence in a Gel Cream Oil Control Moisturizer 2.0 oz — Oil‑Free Mattifying Hydration","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Confidence in a Gel Cream Oil Control is an oil-free, fast-absorbing gel-cream moisturizer designed to hydrate oily and combination skin while minimizing surface shine and the look of enlarged pores.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight 2.0 oz face cream pairs a cooling gel texture with targeted actives—niacinamide, squalane, vitamin E, peptides, Air Licium, Zinc PCA and PHA—to balance oil production and support the skin’s moisture barrier. Developed with input from dermatologists and plastic surgeons, the formula aims to deliver comfortable hydration without adding weight or clogging pores, making it a practical step in everyday AM and PM skincare routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this gel cream control oil without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe product uses oil-balancing ingredients that help reduce surface shine while providing water-based hydration. Lightweight humectants and fast-absorbing squalane deliver moisture, while Zinc PCA and Air Licium help manage excess sebum production.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOil-free formula prevents added surface oil.\u003c\/li\u003e\n  \u003cli\u003eZinc PCA and Air Licium target shine and promote a matte finish.\u003c\/li\u003e\n  \u003cli\u003eSqualane and humectants maintain hydration without heaviness.\u003c\/li\u003e\n  \u003cli\u003e48-hour hydration claim aims to keep skin comfortable between applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help the appearance of pores and skin texture?\u003c\/h3\u003e\n\n\u003cp\u003eRegular use is intended to refine the look of pores and smooth texture thanks to niacinamide and exfoliating PHA. The non-comedogenic, dermatologist-tested formula is formulated to minimize pore-clogging while improving overall skin tone and texture over weeks.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNiacinamide helps improve uneven tone and pore appearance.\u003c\/li\u003e\n  \u003cli\u003ePHA gently supports surface renewal for smoother texture.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic base helps reduce the risk of blocked pores.\u003c\/li\u003e\n  \u003cli\u003eVisible improvements reported with continued use (per product claims).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive or acne-prone skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe gel-cream is described as dermatologist-tested and non-comedogenic, formulated without parabens and oils—attributes that often suit sensitive or acne-prone skin types. It’s recommended to patch-test new products and introduce them gradually into your routine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVegan and oil-free formulation reduces heavy occlusive ingredients.\u003c\/li\u003e\n  \u003cli\u003eDermatologist-tested to support compatibility with sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic labeling lowers the risk of breakouts for many users.\u003c\/li\u003e\n  \u003cli\u003ePatch testing is advised for those with reactive skin histories.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this moisturizer for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply the gel cream twice daily after cleansing and any serums. Use upward, sweeping motions to distribute product evenly across the forehead, cheeks, nose and chin, and follow with sunscreen in the morning.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse morning and evening on clean skin for consistent results.\u003c\/li\u003e\n  \u003cli\u003eLayer under daytime SPF to protect while controlling oil.\u003c\/li\u003e\n  \u003cli\u003eCombine with a compatible eye cream and targeted treatments as needed.\u003c\/li\u003e\n  \u003cli\u003eStore at room temperature; a small amount typically covers face.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This moisturizer is aimed at people with oily, combination or shine-prone skin who want a lightweight, non-greasy hydrator that helps reduce surface oil and improves the look of pores and texture with continued use. It may also suit those with sensitive or acne-prone skin seeking a non-comedogenic, dermatologist-tested option. If you prefer richer creams or need intensive barrier repair, consider layering or pairing with richer treatments as directed by your skincare professional.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • GLYCERIN • BUTYLENE GLYCOL • NIACINAMIDE • DIMETHICONE • ALCOHOL DENAT. • BETAINE • COCO-CAPRYLATE\/CAPRATE • SQUALANE • AMMONIUM ACRYLOYLDIMETHYLTAURATE\/VP COPOLYMER • HYDROXYETHYLPIPERAZINE ETHANE SULFONIC ACID • ALOE BARBADENSIS LEAF JUICE POWDER • SARCOSINE • ADENOSINE • GLUCONOLACTONE • MENTHOXYPROPANEDIOL • METHYLDIHYDROJASMONATE • PALMITOYL TETRAPEPTIDE-7 • PALMITOYL TRIPEPTIDE-1 • SODIUM HYDROXIDE • TETRASODIUM GLUTAMATE DIACETATE • ZINC PCA • HYDROGENATED LECITHIN • SILICA SILYLATE • ACRYLATES\/C10-30 ALKYL ACRYLATE CROSSPOLYMER • ALUMINUM STARCH OCTENYLSUCCINATE • CARBOMER • CETEARYL ALCOHOL • CETEARYL GLUCOSIDE • POLYSORBATE 20 • SODIUM LACTATE • STEARYL DIMETHICONE • LIMONENE • LINALOOL • CI 42090 \/ BLUE 1 • CHLORPHENESIN • PHENOXYETHANOL • PARFUM \/ FRAGRANCE (F.I.L. T70033498\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this if I have sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's dermatologist-tested, oil-free and formulated without parabens, but patch-test first if you're reactive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it work under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the lightweight gel-cream absorbs quickly and creates a matte base suitable for makeup application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53428607648091,"sku":"B0CL54P9DC","price":61.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-gel-cream-front-packaging.jpg?v=1782227887"},{"product_id":"it-cosmetics-bye-bye-redness-serum-1-fl-oz-green-tint-color-correcting-soothing-hydrating-face-serum","title":"IT Cosmetics Bye Bye Redness Serum — 1 fl oz Green-Tint Color-Correcting, Soothing \u0026 Hydrating Face Serum","description":"\u003cp\u003e\u003cstrong\u003eBye Bye Redness Serum is a lightweight, milky face serum that instantly neutralizes visible facial redness while calming and hydrating sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis serum combines color-correcting pigments with soothing actives to reduce the appearance of redness right away and support clearer, more even-looking skin over time. Designed for sensitive, rosacea- or eczema-prone skin, the formula blends barrier-supporting ingredients like 1% colloidal oatmeal, centella, peptides and niacinamide with green light-reflective pigments to visibly counter warm redness while delivering 24-hour hydration.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a difference in redness?\u003c\/h3\u003e\n\u003cp\u003eYou can expect immediate visible neutralization of redness thanks to the green, light-reflecting pigments in the serum. Continued use supports calmer-looking skin and can improve clarity, texture and tone with consistent application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant color-correction on contact with skin\u003c\/li\u003e\n  \u003cli\u003e24 hours of hydration per application\u003c\/li\u003e\n  \u003cli\u003eNoticeable improvements in skin clarity and texture with ongoing use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients help soothe sensitive or rosacea-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs 1% colloidal oatmeal and centella to comfort irritation while niacinamide and peptides help support the skin’s moisture barrier and overall tone. This combination targets the visible signs of sensitivity without heavy oils or fragrance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1% colloidal oatmeal — gentle, calming and barrier-supporting\u003c\/li\u003e\n  \u003cli\u003eCentella (cica) — helps soothe reactive skin\u003c\/li\u003e\n  \u003cli\u003eNiacinamide \u0026amp; peptides — support barrier function and even tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this serum safe for acne-prone or eczema-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe non-comedogenic, vegan formula is accepted by the National Eczema Association and formulated without mineral oil, parabens or fragrance, making it suitable for many types of sensitive skin. It’s dermatologist-tested and formulated to be gentle while providing corrective color and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic to reduce pore-clogging risk\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and free of parabens and mineral oil\u003c\/li\u003e\n  \u003cli\u003eAccepted by the National Eczema Association for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the serum for best results?\u003c\/h3\u003e\n\u003cp\u003eApply 1–2 pumps to clean skin morning and night, focusing on areas with visible redness and blending until absorbed. Layer under sunscreen and makeup in the morning; use as part of a gentle evening routine to help skin recover overnight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 pumps on cleansed skin, morning and evening\u003c\/li\u003e\n  \u003cli\u003eBlend into redness-prone areas until fully absorbed\u003c\/li\u003e\n  \u003cli\u003eFollow with SPF in the daytime and moisturizer as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? IT Cosmetics Bye Bye Redness Serum is formulated for people with sensitive, reactive or redness-prone skin who want a lightweight, non-greasy solution that both corrects the immediate appearance of redness and supports skin health over time. It suits those who prefer fragrance-free, dermatologist-tested skincare and anyone seeking a hydrating base under makeup. Avoid if you have specific ingredient sensitivities — patch-test new products and consult a dermatologist for severe conditions.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Glycerin, Niacinamide, Propanediol, Isopropyl Lauroyl Sarcosinate, Dimethicone, Glyceryl Stearate, Peg-100 Stearate, C14-22 Alcohols, Colloidal Oatmeal, Phenoxyethanol, Dimethicone\/Vinyl Dimethicone Crosspolymer, Panthenol, Ci 77891 \/ Titanium Dioxide, C12-20 Alkyl Glucoside, Chlorphenesin, Carnosine, Dipotassium Glycyrrhizate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Xanthan Gum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Mica, Bisabolol, Aloe Barbadensis Leaf Juice Powder, Centella Asiatica Extract, Ci 77288 \/ Chromium Oxide Greens, Citric Acid, Trisodium Ethylenediamine Disuccinate, Trideceth-6, Peg-30 Dipolyhydroxystearate, Tin Oxide.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Bye Bye Redness Serum under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight, milky texture absorbs quickly and creates a hydrative base for sunscreen and makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum suitable for eczema or rosacea-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is accepted by the National Eczema Association and is dermatologist-tested for sensitive skin types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53428649001307,"sku":"B0CR1Z71HD","price":47.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/itcosmetics-bye-bye-redness-serum-front-packaging.jpg?v=1782228418"},{"product_id":"it-cosmetics-do-it-all-serum-color-balm-sunlit-cream-blush-bronzer-hydrating-24hr-with-hyaluronic-acid","title":"IT Cosmetics Do It All Serum Color Balm Sunlit — Cream Blush \u0026 Bronzer, Hydrating 24HR with Hyaluronic Acid","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Do It All Serum Color Balm in Sunlit is a buildable cream blush and bronzer that adds natural, sun-kissed color while hydrating and smoothing skin all day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned as a hybrid between skincare and makeup, this color balm melts into skin for subtle, dimensional warmth without shimmer. Its serum-based texture combines humectants and peptides to keep skin looking dewy and lifted, and the lightweight formula is created to sit smoothly over bare skin or makeup—especially flattering on mature or texture-prone skin that dislikes powders settling into fine lines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this balm give a natural, lifted finish?\u003c\/h3\u003e\n\u003cp\u003eThe formula layers pigment with skin-conditioning actives so color and skincare work together. Applied on the cheek apples and along higher points of the face, the balm creates dimension that reads like a natural flush rather than a flat wash of color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-feel cream blends into pores for a skinlike finish.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you control intensity from sheer to noticeable.\u003c\/li\u003e\n  \u003cli\u003eUse on cheeks, forehead, nose, and eyelids to lift and harmonize features.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare ingredients are in the formula and why they matter?\u003c\/h3\u003e\n\u003cp\u003eThe base is mostly skincare: humectants such as hyaluronic acid lock in moisture, peptides support skin’s appearance, and vitamin E offers antioxidant support. These ingredients help the balm deliver hydration and a smooth canvas for makeup without feeling greasy or heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid provides long-lasting hydration for a plump look.\u003c\/li\u003e\n  \u003cli\u003ePeptides contribute to a smoother, more refined surface appearance.\u003c\/li\u003e\n  \u003cli\u003eVitamin E helps protect and condition skin while color wears.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Sunlit for the best results?\u003c\/h3\u003e\n\u003cp\u003eUse fingertips or a dense complexion brush to tap and blend—avoid dragging to preserve coverage where you want lift. Start with a small amount and build in layers, focusing slightly above the cheek apples and on high points for a lifted, cohesive glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with fingers for warmth and seamless melt-in finish.\u003c\/li\u003e\n  \u003cli\u003eTry IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 for precise blending.\u003c\/li\u003e\n  \u003cli\u003eLayer two shades to customize tone or add warmth with bronzer shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this settle into fine lines or work over other makeup?\u003c\/h3\u003e\n\u003cp\u003eThe balm is formulated to resist sinking into expression lines and sits well over foundation or bare skin. Its lightweight, non-comedogenic base keeps color even for extended wear while continuing to hydrate under makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic and suitable for sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize creasing and avoid emphasizing fine lines.\u003c\/li\u003e\n  \u003cli\u003eWorks alone or layered over foundation and powders for flexible finishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: IT Cosmetics Do It All Serum Color Balm in Sunlit suits anyone looking for a skinlike, buildable cream blush or bronzer that doubles as a hydrating skincare step—particularly those with mature, dry, or texture-prone skin who want color that lifts, blends easily, and lasts through daily wear. Ideal for people who prefer cream formulas that melt into skin and can be used across cheeks, eyes, and high points for a cohesive, sun-kissed look.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • DIMETHICONE • ISOTRIDECYL ISONONANOATE • GLYCERIN • CANDELILLA CERA \/ CANDELILLA WAX \/ CIRE DE CANDELILLA • DIPROPYLENE GLYCOL • POLYMETHYLSILSESQUIOXANE • PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE • DIMETHICONE\/POLYGLYCERIN-3 CROSSPOLYMER • POLYGLYCERYL-4 ISOSTEARATE • CETYL PEG\/PPG-10\/1 DIMETHICONE • SYNTHETIC FLUORPHLOGOPITE • CAPRYLYL GLYCOL • PHENOXYETHANOL • ETHYLHEXYLGLYCERIN • TOCOPHEROL • DISODIUM STEAROYL GLUTAMATE • SODIUM HYALURONATE • ALUMINUM HYDROXIDE • BUTYLENE GLYCOL • CARBOMER • SODIUM LACTATE • POLYSORBATE 20 • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7 ● [+\/- MAY CONTAIN: CI 77891 \/ TITANIUM DIOXIDE • CI 77491, CI 77492, CI 77499 \/ IRON OXIDES]. (F.I.L. N70045769\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on my eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Gently tap a small amount onto eyelids for a coordinated wash of color that blends easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this formula good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The balm is non-comedogenic, hydrating, and formulated with gentle skincare ingredients suitable for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53428719518043,"sku":"B0CYDRYQ9P","price":46.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-do-it-all-serum-color-balm-front-tube.jpg?v=1782229199"},{"product_id":"it-cosmetics-confidence-in-a-cream-barrier-boost-face-moisturizer-2-fl-oz-fragrance-free-100hr-hydration","title":"IT Cosmetics Confidence in a Cream Barrier Boost Face Moisturizer 2 fl oz — Fragrance-Free, 100HR Hydration","description":"\u003cp\u003e\u003cstrong\u003eIT Cosmetics Confidence in a Cream Barrier Boost is a fragrance-free daily face moisturizer that delivers up to 100 hours of barrier-supporting hydration with ceramides and a 1% vitamin F complex.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis ultra-gentle restorative cream is formulated to calm and strengthen compromised or sensitive skin while remaining lightweight enough for daytime wear under makeup. Clinically shown to improve skin texture and softness after one use, the formula targets dryness, redness, and the effects of treatments like retinol or laser resurfacing without added fragrance or unnecessary irritants.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I feel relief from dryness and irritation?\u003c\/h3\u003e\n\u003cp\u003eMany users notice smoother, softer skin immediately after application thanks to the cream’s emollient yet non-greasy base. Clinical testing highlights visible improvement in texture and comfort after one use, with continued barrier support over days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate smoothing and softening on first application\u003c\/li\u003e\n  \u003cli\u003eClinically evaluated for post-laser and sensitive skin safety\u003c\/li\u003e\n  \u003cli\u003e100-hour hydration performance to prolong comfort between applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients repair and protect the skin barrier?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines a 1% vitamin F complex with ceramides to reinforce the skin’s natural lipid barrier and reduce transepidermal water loss. These actives are paired with soothing, non-irritating emollients that restore elasticity and even tone over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1% vitamin F complex to replenish essential fatty acids\u003c\/li\u003e\n  \u003cli\u003eCeramides to rebuild lipid layers and seal in moisture\u003c\/li\u003e\n  \u003cli\u003eLightweight emollients for immediate comfort without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this cream with retinol, makeup, or after treatments?\u003c\/h3\u003e\n\u003cp\u003eYes — Confidence in a Cream Barrier Boost is safety-tested for sensitive and post-treatment skin and is compatible with IT Cosmetics retinol products. Its weightless texture layers well beneath foundation and works under CC creams for a smooth base without pilling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCompatible with retinol routines and post-laser recovery\u003c\/li\u003e\n  \u003cli\u003eWears smoothly under makeup like IT Cosmetics CC+ products\u003c\/li\u003e\n  \u003cli\u003eFragrance-free formula reduces risk of irritation with actives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this moisturizer into my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse morning and night after cleansing and any serums to lock in hydration and repair the barrier. For daytime, follow with sunscreen; for makeup application, allow the cream to absorb or blend with a complexion brush for an even canvas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after cleanser and serums, morning and evening\u003c\/li\u003e\n  \u003cli\u003eFollow with sunscreen during the day for full protection\u003c\/li\u003e\n  \u003cli\u003eLayer under foundation or CC cream; blends easily with complexion brushes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This moisturizer is designed for anyone with dry, sensitive, or barrier-compromised skin seeking a gentle, clinically-minded solution. It’s particularly suitable for people recovering from dermatological procedures, those introducing retinol, or anyone who wants long-lasting hydration that layers well under makeup without fragrance or heavy residues.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • GLYCERIN • ETHYL OLEATE • BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER • GLYCERYL STEARATE CITRATE • NIACINAMIDE • BEHENYL ALCOHOL • SQUALANE • LAURYL LAURATE • C12-16 ALCOHOLS • AMMONIUM POLYACRYLOYLDIMETHYL TAURATE • LINOLEIC ACID • DIMETHICONE • PANTHENOL • PHENOXYETHANOL • PALMITIC ACID • HYDROGENATED LECITHIN • CAPRYLYL GLYCOL • ECTOIN • OLEIC ACID • TOCOPHEROL • CENTELLA ASIATICA EXTRACT • XANTHAN GUM • ETHYLHEXYLGLYCERIN • PHYTIC ACID • CERAMIDE NP • ADENOSINE • SODIUM HYDROXIDE • STEARIC ACID • HYDROXYPALMITOYL SPHINGANINE • LINOLENIC ACID • CITRIC ACID • ACETYL DIPEPTIDE-1 CETYL ESTER • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Confidence in a Cream Barrier Boost fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, this formula is fragrance-free and designed for sensitive and post-procedure skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the hydration last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Clinically, the product delivers barrier-supporting hydration for up to 100 hours after application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":53428984447323,"sku":"B0DNKVQPSG","price":61.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/it-cosmetics-barrier-boost-front-jar.jpg?v=1782231515"}],"url":"https:\/\/remediesbeauty.co.uk\/collections\/brand-it-cosmetics.oembed?page=2","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}