{"title":"ETUDE","description":"\u003cdiv style=\"background:#f7f2f4;border-left:4px solid #b5587a;padding:14px 18px;border-radius:8px;margin:0 0 1.3rem;\"\u003e\u003cstrong\u003eETUDE in the UK at Remedies Beauty.\u003c\/strong\u003e\u003c\/div\u003e\u003cp\u003eShop ETUDE at Remedies Beauty — browse the ETUDE range with GBP pricing, fast free UK delivery, free 30-day returns and 10% off everything this summer.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eIs ETUDE available in the UK?\u003c\/h3\u003e\u003cp\u003eYes — shop ETUDE at Remedies Beauty with GBP pricing, fast free UK delivery and free 30-day returns.\u003c\/p\u003e\u003ch3\u003eDoes Remedies Beauty stock ETUDE?\u003c\/h3\u003e\u003cp\u003eYes, we carry a range of ETUDE products. Browse the full ETUDE collection below, all in GBP with UK delivery.\u003c\/p\u003e\u003ch3\u003eCan I get 10% off ETUDE?\u003c\/h3\u003e\u003cp\u003eYes — our Summer Sale takes 10% off everything, including ETUDE, applied automatically at checkout.\u003c\/p\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Is ETUDE available in the UK?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 shop ETUDE at Remedies Beauty with GBP pricing, fast free UK delivery and free 30-day returns.\"}}, {\"@type\": \"Question\", \"name\": \"Does Remedies Beauty stock ETUDE?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes, we carry a range of ETUDE products. Browse the full ETUDE collection below, all in GBP with UK delivery.\"}}, {\"@type\": \"Question\", \"name\": \"Can I get 10% off ETUDE?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes \\u2014 our Summer Sale takes 10% off everything, including ETUDE, applied automatically at checkout.\"}}]}\u003c\/script\u003e\u003c!-- rb-rel --\u003e\u003cdiv style=\"margin-top:1.6rem;padding:16px 18px;background:#f7f2f4;border-radius:10px;\"\u003e\n\u003ch2 style=\"margin-top:0;font-size:1.05rem;\"\u003eRelated collections\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin:0;\"\u003e\u003ca href=\"\/collections\/skincare\"\u003eSkincare\u003c\/a\u003e · \u003ca href=\"\/collections\/makeup\"\u003eMakeup\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e · \u003ca href=\"\/collections\/nails\"\u003eNails\u003c\/a\u003e · \u003ca href=\"\/collections\/k-beauty\"\u003eK-Beauty Skincare\u003c\/a\u003e · \u003ca href=\"\/collections\/vegan-beauty\"\u003eVegan Beauty\u003c\/a\u003e · \u003ca href=\"\/pages\/shop-by-brand\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"etude-moistfull-collagen-cream-2-53-fl-oz-lightweight-face-moisturizer-with-super-collagen-water-macadamia-oil","title":"ETUDE Moistfull Collagen Cream – 2.53 fl oz Lightweight Face Moisturizer with Super Collagen Water \u0026 Macadamia Oil","description":"\u003cp\u003e\u003cstrong\u003eETUDE Moistfull Collagen Cream is a lightweight Korean face moisturizer that delivers deep, lasting hydration using super collagen water, macadamia seed oil, and lupinus albus protein.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis moisturizing cream from ETUDE blends moisture-retaining collagen complex with nourishing botanical lipids to plump skin and support a soft, smooth texture. Designed for everyday use, the formula absorbs quickly and layers well under makeup or overnight treatments. The 2.53 fl oz jar is travel-friendly while offering enough product to evaluate improvements in skin feel and hydration over several weeks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Moistfull Collagen Cream restore and maintain moisture?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula centers on super collagen water that helps bind and hold moisture within the skin’s surface layers. Complementary ingredients such as macadamia seed oil and lupinus albus protein reinforce the skin’s barrier function so hydration lasts longer and skin feels less tight.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSuper collagen water for immediate and sustained hydration.\u003c\/li\u003e\n  \u003cli\u003eMacadamia seed oil supplies nourishing fatty acids for softness.\u003c\/li\u003e\n  \u003cli\u003eLupinus albus protein supports barrier strength and moisture retention.\u003c\/li\u003e\n  \u003cli\u003eLight, non-greasy texture allows fast absorption and easy layering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cream work under makeup and in a busy routine?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the cream’s silky, lightweight texture slips into skin without leaving a sticky film, making it a dependable base before primer or SPF. It’s formulated to sit comfortably under daily cosmetics while providing a hydrated canvas that can reduce visible flaking and dry patches.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eQuick-absorbing, non-oily finish suitable for foundation application.\u003c\/li\u003e\n  \u003cli\u003eHelps smooth the skin surface for more even makeup wear.\u003c\/li\u003e\n  \u003cli\u003eAppropriate morning and evening in your routine.\u003c\/li\u003e\n  \u003cli\u003eTravel-size jar fits into on-the-go beauty kits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the product support skin texture and firmness?\u003c\/h3\u003e\n\n\u003cp\u003eRegular use of the Moistfull Collagen Cream promotes a plumper, more supple feel by replenishing hydration and supporting structural proteins at the skin’s surface. While individual results vary, the moisturizing complex aims to diminish the look of dryness-related fine lines and improve overall softness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMoistfull collagen complex to help skin appear firmer and bouncier.\u003c\/li\u003e\n  \u003cli\u003eNourishing oils that smooth roughness and improve suppleness.\u003c\/li\u003e\n  \u003cli\u003eDesigned to reduce the visual effects of dehydration on texture.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for daily use across different skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this a Korean skincare choice and how should I use it?\u003c\/h3\u003e\n\n\u003cp\u003eETUDE’s Moistfull Collagen Cream reflects modern Korean beauty priorities: multi-layered hydration, lightweight feel, and botanical support for skin health. Use it as a final moisturizing step in the morning and evening, applying a pea-sized amount with upward motions until fully absorbed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePart of a multi-step routine: apply after serums and essences.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly at first; increase as needed for dryer skin areas.\u003c\/li\u003e\n  \u003cli\u003eWorks well under sunscreen during daytime routines.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering in a nighttime nourishment routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Moistfull Collagen Cream is ideal for anyone seeking a lightweight but deeply hydrating moisturizer — especially those with normal to dry skin or people who want an effective daily cream that layers well under makeup. It is also a good option if you prefer Korean skincare textures that combine botanical oils with collagen-based hydration to improve skin softness and resilience.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSuper Collagen Water, Macadamia Seed Oil, Lupinus Albus Protein\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cream suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is lightweight and gentle, but patch-test first; consult ingredient sensitivities if you have reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the Moistfull Collagen Cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it twice daily—after serums in the morning and evening—or as needed on dry areas for sustained hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53426401673563,"sku":"B09JC4VFTX","price":38.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-moistfull-collagen-cream-jar-front.jpg?v=1782212856"},{"product_id":"etude-soonjung-ph5-5-relief-toner-hydrating-soothing-face-toner-16-9-fl-oz-500-ml-for-sensitive-skin","title":"ETUDE SoonJung pH5.5 Relief Toner — Hydrating Soothing Face Toner 16.9 fl oz (500 ml) for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung pH5.5 Relief Toner is a gentle, large‑format Korean facial toner formulated to hydrate and calm sensitive skin with panthenol and madecassoside while maintaining a skin‑friendly pH 5.5.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis toner is designed as a soothing first step after cleansing: a lightweight, fast‑absorbing water formula that supports the skin barrier instead of stripping it. The formulation emphasizes hydration — 98.3% of its composition are moisturizing ingredients — and excludes ten common irritants, making it suitable for those who prefer a minimal, clean routine. It’s vegan and presented in a 16.90 fl oz (500 ml) bottle, so you get salon‑style quantity for daily use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this toner help skin that reacts easily?\u003c\/h3\u003e\n\n\u003cp\u003eThe SoonJung toner focuses on calming and barrier support rather than active exfoliation or fragrance. Key soothing actives like panthenol and madecassoside help reduce sensations of tightness and protect against environmental triggers while a balanced pH keeps the skin’s natural acid mantle intact.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePanthenol: supports barrier repair and adds moisture retention for dry, irritated areas.\u003c\/li\u003e\n  \u003cli\u003eMadecassoside: helps soothe visible redness and strengthens skin resilience.\u003c\/li\u003e\n  \u003cli\u003epH 5.5: maintains the skin’s preferred acidity to prevent imbalance and sensitivity.\u003c\/li\u003e\n  \u003cli\u003eLight, fast‑absorbing texture reduces the risk of pore clogging or residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s inside the bottle and what’s been left out?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula concentrates on hydrating agents while avoiding a list of ingredients known to bother sensitive skin. This cleaner ingredient approach reduces potential irritants and aligns with vegan preferences.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e98.3% moisturizing ingredients for sustained hydration and comfort.\u003c\/li\u003e\n  \u003cli\u003eFree of animal‑derived components, mineral oil, silicone, parabens, synthetic color, fragrance, PEG surfactants, and several other additives.\u003c\/li\u003e\n  \u003cli\u003eVegan formulation suitable for cruelty‑conscious routines.\u003c\/li\u003e\n  \u003cli\u003eRefreshing water base that absorbs quickly without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ETUDE SoonJung Toner in my routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the toner right after cleansing to prime skin for serums and creams. It functions as a hydrating layer that prepares skin to better receive subsequent treatments and locks in moisture when followed by a moisturizer.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply 2–3 pumps to palms and press into damp skin for hydration boost.\u003c\/li\u003e\n  \u003cli\u003eAlternatively, soak a cotton pad and sweep gently over face for mild cleansing or toner pads.\u003c\/li\u003e\n  \u003cli\u003eLayer under heavier serums or creams to reinforce barrier repair throughout the day or night.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy choose this toner over other Korean toners?\u003c\/h3\u003e\n\n\u003cp\u003eIts standout features are the high percentage of moisturizing ingredients, explicit pH balancing to 5.5, and a 10‑free clean formulation that removes common irritants. The large 16.90 fl oz size offers value for frequent users or multi‑person households.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHigh moisturizing content for long‑lasting comfort and suppleness.\u003c\/li\u003e\n  \u003cli\u003eMinimalist ingredients reduce the likelihood of reaction for sensitive skin types.\u003c\/li\u003e\n  \u003cli\u003eGenerous 500 ml volume minimizes refill frequency and travel packing needs.\u003c\/li\u003e\n  \u003cli\u003eVegan and free from ten specified additives for cleaner beauty routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This toner suits anyone looking for a soothing, fragrance‑free hydrating step—especially people with sensitive, easily irritated, or dry skin who want a gentle, pH‑balanced base for their skincare routine. It’s also a practical choice for households or users who prefer larger bottles and cleaner, vegan formulations.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, PROPANEDIOL, GLYCERIN, BETAINE, PANTHENOL, 1,2-HEXANEDIOL, POLYGLYCERIN-3, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, CARBOMER, MADECASSOSIDE, BUTYLENE GLYCOL, SCUTELLARIA BAICALENSIS ROOT EXTRACT, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this toner suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; its lightweight, pH‑balanced, and non‑irritating formula hydrates without heavy oils, making it compatible with many acne‑prone routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use SoonJung pH5.5 Relief Toner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it twice daily after cleansing, or as needed to boost hydration and support the skin barrier.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53426707038555,"sku":"B0CBRJSR4Q","price":46.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-toner-front-bottle_ab7c4ae4-37de-4171-830e-717307401473.jpg?v=1782215384"},{"product_id":"etude-soonjung-ph5-5-relief-toner-11-83-fl-oz-hydrating-soothing-toner-for-sensitive-skin-with-panthenol-madecassoside","title":"ETUDE SoonJung pH5.5 Relief Toner — 11.83 fl oz Hydrating, Soothing Toner for Sensitive Skin with Panthenol \u0026 Madecassoside","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung pH5.5 Relief Toner is a gentle, hydrating facial toner formulated at skin-friendly pH 5.5 to soothe, moisturize, and support the skin barrier for sensitive and reactive skin types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Korean vegan toner blends panthenol and madecassoside in a lightweight, fast-absorbing water formula designed to calm redness and restore moisture without harsh additives. With 98.3% moisturizing ingredients and a clean \"10-free\" list, the toner aims to hydrate while avoiding common irritants such as fragrance, parabens, silicones, and mineral oil. The 11.83 fl oz bottle offers a generous supply for daily use in morning and evening skincare routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this toner help sensitive or easily irritated skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on calming and protecting the skin barrier rather than treating conditions. Key soothing actives—panthenol and madecassoside—help reduce surface irritation and leave skin feeling more comfortable and less tight after cleansing. The pH 5.5 balance supports the skin’s natural acid mantle to maintain resilience against external stresses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains panthenol to strengthen and hydrate the barrier\u003c\/li\u003e\n  \u003cli\u003eMadecassoside soothes and supports recovery from irritation\u003c\/li\u003e\n  \u003cli\u003epH 5.5 maintains the skin’s natural microbiome-friendly acidity\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing, non-greasy water texture for quick comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this toner a good hydrating step in my routine?\u003c\/h3\u003e\n\u003cp\u003eDesigned as a lightweight moisturizer in liquid form, the toner delivers immediate hydration and preps skin to receive subsequent serums and creams. With a high proportion of moisturizing ingredients, it replenishes surface moisture without leaving a sticky residue, making it suitable under makeup or heavier night creams.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e98.3% moisturizing composition for consistent hydration\u003c\/li\u003e\n  \u003cli\u003eRefreshing water formula absorbs quickly and layers well\u003c\/li\u003e\n  \u003cli\u003eWorks as a skin-prep step to boost effectiveness of follow-up products\u003c\/li\u003e\n  \u003cli\u003eLarge 11.83 fl oz size for extended everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the product suitable for people avoiding animal-derived or irritating ingredients?\u003c\/h3\u003e\n\u003cp\u003eYes—ETUDE SoonJung follows a clean formulation philosophy that omits ten common irritants and animal-derived components. The result is a vegan-friendly toner that minimizes exposure to potential triggers while keeping effective moisturizing and soothing ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of animal-derived ingredients and parabens\u003c\/li\u003e\n  \u003cli\u003eNo fragrance, silicone oil, PEG surfactants, or synthetic pigments\u003c\/li\u003e\n  \u003cli\u003eFormulated without mineral oil, polyacrylamide, and certain preservatives\u003c\/li\u003e\n  \u003cli\u003eClear labeling makes ingredient choices easy for sensitive-skin shoppers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this toner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the toner after cleansing to slightly damp skin to lock in moisture and calm irritation. Use a few pumps or pour onto a cotton pad or hands, patting gently until absorbed; follow with serum and moisturizer to seal hydration and support barrier repair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse morning and evening after cleansing for consistent hydration\u003c\/li\u003e\n  \u003cli\u003ePat into face and neck until fully absorbed—no rinsing required\u003c\/li\u003e\n  \u003cli\u003eCombine with mild cleansers and fragrance-free moisturizers for sensitive routines\u003c\/li\u003e\n  \u003cli\u003eSuitable as a prepping layer before treatments or makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE SoonJung pH5.5 Relief Toner is aimed at people with sensitive, easily irritated, or dry skin who prefer gentle, vegan, and minimal-ingredient skincare. It suits anyone wanting a hydrating, fast-absorbing toner that supports the skin barrier and avoids common allergens and harsh additives. If you need a calming, everyday toner to integrate into a low-irritation routine, this product offers a thoughtful, Korean skincare option in a generous bottle.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this toner fragrance-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is fragrance-free, excludes animal-derived ingredients, and follows ETUDE’s 10-free clean list.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this toner every day on sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated at pH 5.5 with soothing ingredients for daily morning and evening use on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53426707202395,"sku":"B0CBRH23C1","price":40.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-toner-front-bottle.jpg?v=1782215381"},{"product_id":"etude-soonjung-intensive-cream-duo-2-x-2-02-fl-oz-rich-moisturizer-with-madecassoside-panthenol-for-sensitive-skin","title":"ETUDE SoonJung Intensive Cream Duo — 2 x 2.02 fl oz Rich Moisturizer with Madecassoside \u0026 Panthenol for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung 2x Intensive Cream Duo is a gentle, richly hydrating face cream pair formulated with madecassoside and panthenol to soothe, strengthen, and restore sensitive skin's moisture barrier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDeveloped from decades of sensitive-skin research, this duo serves as a daily moisturizer that balances hydration without irritation. The hypoallergenic, pH-balanced formulation avoids common irritants and uses panthenoside (a blend of panthenol and madecassoside) to calm redness and support barrier repair. Each compact 2.02 fl oz jar delivers a creamy, fast-absorbing texture that works well under sunscreen or makeup and fits into both simple and multilayered skincare routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream help calm and repair sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe SoonJung formula concentrates on barrier restoration using soothing actives like madecassoside and panthenol, which aid recovery and reduce visible irritation. Repeated use helps re-establish a more resilient skin surface while keeping moisture levels steady.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMadecassoside supports collagen and skin recovery pathways.\u003c\/li\u003e\n  \u003cli\u003ePanthenol locks in moisture and reduces trans-epidermal water loss.\u003c\/li\u003e\n  \u003cli\u003epH-balanced formulation preserves the skin’s natural acid mantle.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and dermatologically tested to minimize reactions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the texture suitable for day and night routines?\u003c\/h3\u003e\n\u003cp\u003eYes — the cream has a rich yet lightweight consistency that absorbs quickly without leaving a sticky residue. It creates a dewy finish that layers well under sunscreen or makeup in the morning and provides sustained hydration overnight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast absorption for comfortable daytime wear.\u003c\/li\u003e\n  \u003cli\u003eRich moisture delivery for overnight barrier support.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy feel that won’t pill under makeup.\u003c\/li\u003e\n  \u003cli\u003eTwo jars in the set make it travel- or routine-friendly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients were removed and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe cream omits ten common harsh additives to reduce the risk of irritation for sensitive or reactive skin. By excluding things like synthetic fragrances, mineral oil, silicones, and parabens, the formula focuses on gentle, effective hydration and repair without unnecessary irritants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo synthetic fragrance to lower allergy risk.\u003c\/li\u003e\n  \u003cli\u003eFree from mineral and silicone oils for breathable hydration.\u003c\/li\u003e\n  \u003cli\u003eNo PEGs or parabens, reducing potential sensitivities.\u003c\/li\u003e\n  \u003cli\u003eFormulated without animal-derived ingredients for a vegan-friendly approach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate the duo into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the cream after cleansing and applying any serums or essences; it functions as both a locking moisturizer and a soothing treatment. Apply morning and evening in a thin layer for normal skin or a slightly thicker application if your skin feels dry or compromised.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning: after toner\/essence, then sunscreen.\u003c\/li\u003e\n  \u003cli\u003eEvening: after treatment serums to seal hydration.\u003c\/li\u003e\n  \u003cli\u003eUse as a spot barrier on irritated areas for added relief.\u003c\/li\u003e\n  \u003cli\u003eTwo jars cover daily use and travel or gifting needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ETUDE SoonJung 2x Intensive Cream Duo is designed for people with sensitive, irritated, or easily reactive skin seeking a no-nonsense moisturizer that soothes and supports barrier health. It’s appropriate for beginners building a gentle routine, anyone reducing active ingredients, and those who prefer products free from common irritants. The pair also fits well for travelers, couples, or as a thoughtful gift for someone exploring calming skincare options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, PROPANEDIOL, PENTAERYTHRITYL TETRAETHYLHEXANOATE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POLYGLYCERYL-3 METHYLGLUCOSE DISTEARATE, HYDROGENATED VEGETABLE OIL, CETEARYL ALCOHOL, PANTHENOL, 1,2-HEXANEDIOL, CARBOMER, XANTHAN GUM, GLYCERYL CAPRYLATE, TROMETHAMINE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, MADECASSOSIDE, LECITHIN, BUTYLENE GLYCOL, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SoonJung cream safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The non-comedogenic, fragrance-free formula focuses on gentle hydration and barrier repair, suitable for many acne-prone skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply twice daily after cleansing and treatments, or more as needed on dry or irritated patches.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53426708447579,"sku":"B0CCHJ6LLG","price":41.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-duo-front-packaging.jpg?v=1782215411"},{"product_id":"etude-soonjung2x-intensive-cream-rich-moisturizer-for-sensitive-skin-5-07-fl-oz-madecassoside-panthenol-for-barrier-repair","title":"ETUDE SoonJung2x Intensive Cream rich moisturizer for sensitive skin — 5.07 fl oz, madecassoside \u0026 panthenol for barrier repair","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung2x Intensive Cream is a rich, fast-absorbing face moisturizer formulated with madecassoside and panthenol to soothe, hydrate, and support a healthy skin barrier for sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe SoonJung2x Intensive Cream by ETUDE builds on decades of sensitive-skin research to offer a calming, hypoallergenic moisturizer designed for daily use. Its formulation prioritizes gentle, barrier-supporting ingredients while excluding common irritants; the texture balances richness with quick absorption so skin feels hydrated without heaviness. This larger 5.07 fl oz size is suited for those who prefer a single reliable moisturizer for both morning and evening routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream help soothe sensitive or irritated skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines panthenol (pro-vitamin B5) and madecassoside to help comfort skin that tends to feel reactive. These ingredients are known for supporting the skin’s resilience while minimizing the sensation of tightness or discomfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol hydrates and helps skin retain moisture for softer texture.\u003c\/li\u003e\n  \u003cli\u003eMadecassoside supports the skin’s natural barrier and visibly calms irritation.\u003c\/li\u003e\n  \u003cli\u003epH-balanced formulation helps maintain a stable skin environment.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic and dermatologically tested for sensitive skin compatibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the cream feel heavy or greasy during the day?\u003c\/h3\u003e\n\u003cp\u003eAlthough it is categorized as a rich moisturizer, SoonJung2x absorbs quickly and leaves a dewy, non-sticky finish. The texture is designed to deliver lasting hydration without clogging pores, making it suitable under makeup or alone.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich yet lightweight consistency that sinks in rapidly.\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural, healthy-looking glow rather than an oily film.\u003c\/li\u003e\n  \u003cli\u003eWorks well as a base under sunscreen or light foundation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are omitted to reduce irritation risk?\u003c\/h3\u003e\n\u003cp\u003eETUDE formulated this cream to avoid common irritants and animal-derived components, reducing the chance of adverse reactions for sensitive or acne-prone skin. The ingredient choices focus on simplicity and tolerance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from mineral oil, silicone oil, and synthetic fragrance.\u003c\/li\u003e\n  \u003cli\u003eDoes not contain parabens, PEGs, or other frequent irritants.\u003c\/li\u003e\n  \u003cli\u003eFormulated without animal-derived ingredients for a gentler profile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this cream into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse SoonJung2x Intensive Cream after cleansing and applying serums or treatments. Its balanced hydration makes it flexible for both AM and PM use and it pairs easily with sunscreens and makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply as the final hydrating step in the morning and evening routine.\u003c\/li\u003e\n  \u003cli\u003eUse a pea-to-dime sized amount, increasing for drier areas as needed.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering over lightweight essences, serums, or spot treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: ETUDE SoonJung2x Intensive Cream is aimed at people with sensitive, reactive, or easily irritated skin who want a dependable daily moisturizer that prioritizes barrier support and gentle ingredients. It also suits those seeking a richer cream without heavy residue—ideal for anyone building a minimalist, tolerance-focused skincare routine or looking for a larger size to last through extended use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, PROPANEDIOL, PENTAERYTHRITYL TETRAETHYLHEXANOATE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POLYGLYCERYL-3 METHYLGLUCOSE DISTEARATE, HYDROGENATED VEGETABLE OIL, CETEARYL ALCOHOL, PANTHENOL, 1,2-HEXANEDIOL, CARBOMER, XANTHAN GUM, GLYCERYL CAPRYLATE, TROMETHAMINE, ETHYLHEXYLGLYCERIN, DISODIUM EDTA, MADECASSOSIDE, LECITHIN, BUTYLENE GLYCOL, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SoonJung2x safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is non-comedogenic leaning, free of heavy oils and irritants, and suited to sensitive, acne-prone skin when patch-tested first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cream under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely. It absorbs quickly and provides a dewy base that layers well under sunscreen and light foundations.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53427184566619,"sku":"B0FNQYNYHW","price":42.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung2x-front-packaging.jpg?v=1782220711"},{"product_id":"etude-soonjung-hydro-barrier-cream-duo-set-2-jars-gel-cream-92-5-moisturizing-ph-balanced-soothing-moisturizer","title":"ETUDE SoonJung Hydro Barrier Cream Duo Set — 2 Jars Gel-Cream, 92.5% Moisturizing, pH-Balanced Soothing Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung Hydro Barrier Cream Duo Set is a lightweight, gel-cream moisturizer that soothes, hydrates, and helps support the skin’s barrier with 92.5% moisturizing ingredients and calming actives.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-jar set combines a quick-absorbing water-gel texture with barrier-supporting ingredients—panthenol and madecassoside—formulated at a skin-friendly pH. The formula is free of ten common irritants and emphasizes fast hydration without heavy residue, making it suitable for layering in multi-step routines or using alone on warmer days.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this moisturizer calm and protect sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe cream uses panthenol to help strengthen the skin’s natural barrier and madecassoside to soothe visible irritation from environmental stressors. Together they provide targeted support while keeping the formula gentle and non-aggravating.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol (pro-vitamin B5) for barrier reinforcement and immediate soothing\u003c\/li\u003e\n  \u003cli\u003eMadecassoside for calming redness and external irritation\u003c\/li\u003e\n  \u003cli\u003epH balanced to match skin’s natural acidity for healthier surface function\u003c\/li\u003e\n  \u003cli\u003eFree of fragrance, parabens, mineral oil, and other common sensitizers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the gel texture hydrate without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe SoonJung Hydro Barrier Cream is formulated as a refreshing water-gel that absorbs quickly and leaves minimal tackiness. It delivers deep moisturization through high concentrations of humectant and emollient ingredients while maintaining a light finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e92.5% moisturizing ingredients for substantial hydration\u003c\/li\u003e\n  \u003cli\u003eWater-based gel formula absorbs rapidly into skin layers\u003c\/li\u003e\n  \u003cli\u003eSuitable for use under sunscreen or makeup due to non-greasy feel\u003c\/li\u003e\n  \u003cli\u003eDuo set ensures continuous daily use or travel-ready backup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product formulation safe for reactive or allergy-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe product is crafted with a \"10-free\" clean formulation, removing several common irritants and potential allergens to reduce risk for sensitized skin. While the ingredients aim to be mild, patch testing is recommended for anyone with known ingredient allergies.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of animal-derived ingredients, fragrance and synthetic pigment\u003c\/li\u003e\n  \u003cli\u003eNo mineral oil, silicone oil, parabens, or PEGs\u003c\/li\u003e\n  \u003cli\u003eFormulated without imidazolidinyl urea and triethanolamine\u003c\/li\u003e\n  \u003cli\u003eGentle enough for everyday use as part of a minimal routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the duo set in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse the gel-cream after cleansing and toning, applying a pea-sized amount across face and neck and patting gently until absorbed. Because it layers well, you can follow with sunscreen in the morning or a richer facial oil at night if extra nourishment is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp skin to maximize hydration retention\u003c\/li\u003e\n  \u003cli\u003eUse morning and night: lightweight enough for daytime, hydrating enough for PM\u003c\/li\u003e\n  \u003cli\u003ePair with a sunscreen for daytime protection; add occlusive if you need heavier moisture overnight\u003c\/li\u003e\n  \u003cli\u003eDuo format ensures one jar stays at home while the other is travel-ready\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE SoonJung Hydro Barrier Cream Duo Set is aimed at people seeking a gentle, fast-absorbing moisturizer that supports a weakened or easily irritated barrier. It fits well for combination, oily, normal, and sensitive skin types who want reliable hydration without heavy oils or fragrances. Ideal for anyone preferring clean formulas and a lightweight gel-cream finish that layers smoothly under sunscreen and makeup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, GLYCERIN, PROPANEDIOL, PENTAERYTHRITYL TETRAETHYLHEXANOATE, HYDROGENATED POLY(C6-14 OLEFIN), PANTHENOL, 1,2-HEXANEDIOL, HYDROXYETHYL ACRYLATE\/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, POLYMETHYLSILSESQUIOXANE, GLYCERYL STEARATE CITRATE, CARBOMER, C14-22 ALCOHOLS, GLYCERYL STEARATE, ARACHIDYL ALCOHOL, GLYCERYL CAPRYLATE, BEHENYL ALCOHOL, TROMETHAMINE, C12-20 ALKYL GLUCOSIDE, ETHYLHEXYLGLYCERIN, BUTYLENE GLYCOL, DISODIUM EDTA, SORBITAN ISOSTEARATE, ARACHIDYL GLUCOSIDE, ALLANTOIN, MADECASSOSIDE, SCUTELLARIA BAICALENSIS ROOT EXTRACT, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the SoonJung Hydro Barrier Cream suitable for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its water-gel texture absorbs quickly and hydrates without heavy oils, making it suitable for oily and combination skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What does \"10-free\" mean for this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It means the formula omits ten common additives like fragrance, parabens, mineral oil, PEGs, and silicone to reduce potential irritants.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53430694478171,"sku":"B0F5GR6DF1","price":52.36,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-front-packaging.jpg?v=1782255842"},{"product_id":"etude-curl-fix-mascara-black-1-1-set-waterproof-24-hour-curl-hold-with-volume-and-lightweight-finish","title":"ETUDE Curl Fix Mascara Black 1+1 Set — Waterproof, 24‑Hour Curl Hold with Volume and Lightweight Finish","description":"\u003cstrong\u003eETUDE Curl Fix Mascara Black 1+1 Set is a lightweight, waterproof mascara designed to lift and hold curled lashes up to 24 hours while adding volume without clumping.\u003c\/strong\u003e\n\n\u003cp\u003eThis dual-pack of ETUDE Curl Fix Mascara brings a proven Korean bestseller to your daily routine: an award-winning formula and sculpting brush engineered to catch and lift every lash. The mascara combines a dense, curl-holding composition with a square-edge brush that separates lashes from root to tip for a defined, dramatic look that resists smudging and humidity.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara keep curls in place all day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered for long-lasting curl retention, with film-forming polymers and lightweight binders that set lashes without weighing them down. Lab-proven to maintain curl through daily activities, it resists drooping from humidity or natural oil.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour curl retention demonstrated in application tests\u003c\/li\u003e\n  \u003cli\u003eLightweight film-formers that lock shape without stiffness\u003c\/li\u003e\n  \u003cli\u003eWaterproof ingredients to resist sweat and humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Catch Bending Square Brush effective?\u003c\/h3\u003e\n\u003cp\u003eETUDE's Catch Bending Square Brush features a square-edged profile and dense bristles that comb through lashes evenly. The brush design grabs each lash at the root and lifts it while building volume and preventing clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSquare edge targets roots for optimal lift\u003c\/li\u003e\n  \u003cli\u003eClosely packed bristles add intense volume and separation\u003c\/li\u003e\n  \u003cli\u003eBrush shape reduces clumping and creates defined lash lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara safe for daily use and compatible with different looks?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, non-flaking texture is suitable for everyday wear and for layering into more dramatic makeup looks. It applies smoothly for natural definition but also builds for evening volume without stiff residue or visible flakes throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage for natural to dramatic styles\u003c\/li\u003e\n  \u003cli\u003eNon-flaking formula keeps eye area clean all day\u003c\/li\u003e\n  \u003cli\u003eLightweight feel prevents lash droop or heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it perform in wet conditions and during long days?\u003c\/h3\u003e\n\u003cp\u003eDesigned to be waterproof and smudge-proof, the mascara withstands light rain, sweat, and humid climates while preserving curl and definition. The robust formula ensures your lash look stays intact from morning through evening without frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof and smudge-resistant formulation\u003c\/li\u003e\n  \u003cli\u003eMaintains separation and volume in humid weather\u003c\/li\u003e\n  \u003cli\u003eIdeal for long workdays, travel, and active routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Curl Fix Mascara Black 1+1 Set suits anyone seeking a reliable, buildable mascara that lifts and holds lashes without stiffness. It's a strong choice for people with straight or downward-facing lashes who want lasting curl, those living in humid climates, makeup lovers who layer products for intensity, and shoppers looking for a lightweight, non-clumping finish from a trusted Korean brand.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, TRIMETHYLSILOXYSILICATE, CERESIN, DEXTRIN PALMITATE\/ETHYLHEXANOATE, TALC, BUTYL ACRYLATE\/HYDROXYPROPYL DIMETHICONE ACRYLATE COPOLYMER, MICROCRYSTALLINE WAX \/ CERA MICROCRISTALLINA \/ CIRE MICROCRISTALLINE, IRON OXIDES (CI 77499), DISTEARDIMONIUM HECTORITE, POLYPROPYLSILSESQUIOXANE, PROPYLENE CARBONATE, HYDROGENATED POLYISOBUTENE, TRIETHOXYCAPRYLYLSILANE, BHT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the curl last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Clinical application tests show curl retention up to 24 hours under normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof and smudge-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is designed to resist water, sweat, and smudging for all-day wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431053779291,"sku":"B0CT54D9FF","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-front-packaging.jpg?v=1782259235"},{"product_id":"etude-dear-darling-water-tint-3-set-strawberry-cherry-red-grapefruit-ade-9g-portable-moisturizing-weightless-lip-stains","title":"ETUDE Dear Darling Water Tint 3-Set — Strawberry, Cherry \u0026 Red Grapefruit Ade | 9g Portable, Moisturizing Weightless Lip Stains","description":"\u003cp\u003e\u003cstrong\u003eETUDE Dear Darling Water Tint 3 SET is a trio of lightweight, moisturizing lip stains that deliver vivid, long-lasting color without a sticky finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis set combines three popular shades—Strawberry Ade, Cherry Ade, and Red Grapefruit Ade—packaged as 9g tubes for easy daily use or travel. Formulated for a watercolor-like application, the tints layer to build color intensity while keeping lips feeling weightless and hydrated. The clear, portable tubes and doe-foot applicators make the set ideal for quick touch-ups and gifting.\u003c\/p\u003e\n\n\u003ch3\u003eHow do these water tints give vivid color without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a water-based pigment system that sinks into the lip surface rather than sitting on top as a thick film. That approach yields bright, translucent color that can be built from sheer to bold in a few swipes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-based pigments for lightweight coverage\u003c\/li\u003e\n  \u003cli\u003eSheer-to-buildable payoff—layer for intensity\u003c\/li\u003e\n  \u003cli\u003eThin finish that minimizes transfer and heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill these shades keep lips moisturized during wear?\u003c\/h3\u003e\n\u003cp\u003eYes—moisturizing agents are included to prevent dryness commonly associated with long-wear stains. The texture remains smooth and comfortable for hours without flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating ingredients maintain pliability\u003c\/li\u003e\n  \u003cli\u003eNon-drying tint technology avoids tightness\u003c\/li\u003e\n  \u003cli\u003eComfortable wear suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color last and how does it perform in everyday situations?\u003c\/h3\u003e\n\u003cp\u003eThe tint is designed for lasting color through normal daily activities like talking and light eating, though very oily foods and heavy rubbing will reduce wear time. It resists immediate transfer while leaving a stained tint as it fades gracefully.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStain-based color for gradual, even fading\u003c\/li\u003e\n  \u003cli\u003eMinimal transfer during casual wear\u003c\/li\u003e\n  \u003cli\u003eTouch-ups simple with the included applicator\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this 3-set a good gift or travel choice?\u003c\/h3\u003e\n\u003cp\u003eThe trio offers versatile color options from soft pink to vibrant red and coral, packaged in compact 9g tubes that fit easily in makeup bags. It gives recipients multiple looks without extra bulk.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThree complementary shades for day-to-night looks\u003c\/li\u003e\n  \u003cli\u003eCompact 9g tubes for portability and trials\u003c\/li\u003e\n  \u003cli\u003eAttractive set presentation suitable for gifting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ETUDE Dear Darling Water Tint 3 SET is aimed at anyone seeking lightweight, buildable lip color—ideal for students, commuters, and makeup minimalists who want vivid, comfortable wear without the weight of cream lipsticks. It’s also a convenient gift for people who prefer low-maintenance beauty items or like to mix and match shades for different occasions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these tints waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: They are water-based stains with good staying power but not fully waterproof; heavy water or oil can remove the tint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer these over lip balm?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply a thin balm first for extra comfort, then blot before tinting for best color adherence.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431114367323,"sku":"B0GL8FD2QH","price":32.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-dear-darling-water-tint-set-front.jpg?v=1782260866"},{"product_id":"etude-soonjung-2x-intensive-cream-rich-moist-2-02-fl-oz-soothing-madecassoside-panthenol-barrier-repair","title":"ETUDE SoonJung 2x Intensive Cream Rich Moist 2.02 fl oz — soothing madecassoside \u0026 panthenol barrier repair","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung 2x Intensive Cream is a rich, pH-balanced facial moisturizer specially formulated to soothe sensitive skin and support barrier repair with madecassoside and panthenol.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDeveloped from ETUDE’s long history of sensitive-skin research, this cream combines two targeted actives—madecassoside and panthenol (Panthenoside)—in a minimalist, hypoallergenic base. The texture feels luxurious yet absorbs quickly, offering lasting hydration without heavy residue. Free from common irritants and formulated to a skin-friendly pH, it’s designed to calm visible redness, reduce tightness, and help maintain a resilient skin surface when used daily.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream support the skin’s barrier?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on replenishing and protecting the outermost skin layer using barrier-supporting ingredients and a gentle base. Madecassoside is included for its calming properties while panthenol helps retain moisture, together promoting a smoother, less reactive complexion. The low-irritant formulation avoids known sensitizers to reduce the risk of further barrier disturbance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains madecassoside and panthenol (Panthenoside) to soothe and hydrate\u003c\/li\u003e\n  \u003cli\u003epH-balanced to match skin’s natural acidity\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested and hypoallergenic supporting compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this feel heavy or leave my skin greasy?\u003c\/h3\u003e\n\u003cp\u003eDespite being called “Rich Moist,” the cream is formulated to be rich in hydration but light in finish. It spreads smoothly and absorbs quickly, leaving a dewy, non-sticky surface suitable for layering under sunscreen or makeup. The texture works well both morning and night, providing long-lasting moisture without clogging pores when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich-but-light creamy texture that absorbs quickly\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish suitable for daytime use under makeup\u003c\/li\u003e\n  \u003cli\u003eLong-lasting hydration without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients were intentionally left out and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eETUDE designed this product without a list of ten common irritants to reduce the chance of reactions in sensitive or acne-prone skin. The clean approach removes mineral oils, synthetic fragrance, PEGs, parabens, and other potential aggravators, focusing instead on a pared-down set of supportive components. That makes it simpler to layer with other treatments and easier to tolerate for reactive skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from mineral oil, silicone oil, synthetic fragrance, PEGs, and parabens\u003c\/li\u003e\n  \u003cli\u003eNo animal-derived ingredients; designed for gentler use\u003c\/li\u003e\n  \u003cli\u003eBetter compatibility when combined with active treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this cream in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse the cream as the final moisturizing step after cleansing, toning, and applying serums or treatments. A small amount warmed between fingertips is enough to cover the face; press gently to aid absorption. For extra dry periods, layer over a hydrating essence or apply a slightly thicker layer at night.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply morning and evening after serums and essences\u003c\/li\u003e\n  \u003cli\u003eWarm a pea-to-dime sized amount between fingertips before applying\u003c\/li\u003e\n  \u003cli\u003eCan be used as a day cream under sunscreen or a night moisturizer for extra repair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE SoonJung 2x Intensive Cream is intended for people with sensitive, easily irritated, or dehydrated skin looking for a gentle, effective daily moisturizer. It’s suitable for those who prefer minimalist, fragrance-free formulas and need a cream that supports barrier recovery without heavy textures. If you have known sensitivities, are using other topical treatments, or want a calming, hydrating base to your routine, this product is formulated to be a low-risk, supportive option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, PROPANEDIOL, PENTAERYTHRITYL TETRAETHYLHEXANOATE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, GLYCERIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, POLYGLYCERYL-3 METHYLGLUCOSE DISTEARATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, CETEARYL ALCOHOL, PANTHENOL, 1,2-HEXANEDIOL, CARBOMER, XANTHAN GUM, POTASSIUM HYDROXIDE, DISODIUM EDTA, MADECASSOSIDE, BUTYLENE GLYCOL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cream safe for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s non-comedogenic-friendly and free of heavy oils and fragrances, making it suitable for many acne-prone types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it with active treatments like retinol or vitamin C?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its gentle, pH-balanced base is designed to layer well with other actives; patch test when combining potent ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431243538779,"sku":"B091PN6NPT","price":32.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-front-packaging_435195d9-5c54-4a0b-8fa4-de31d3ccf597.jpg?v=1782265415"},{"product_id":"etude-soonjung-ph5-5-relief-toner-hydrating-vegan-toner-6-76-fl-oz-panthenol-madecassoside-for-sensitive-skin","title":"ETUDE SoonJung pH5.5 Relief Toner — Hydrating Vegan Toner, 6.76 fl oz, Panthenol \u0026 Madecassoside for Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung pH5.5 Relief Toner is a gentle, vegan facial toner formulated to soothe and hydrate sensitive skin while maintaining the skin’s optimal pH balance.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Korean skin-care toner combines mild, low-irritation ingredients with a lightweight water-like texture that absorbs quickly. Designed around a pH of 5.5 and enriched with panthenol and madecassoside, the SoonJung Relief Toner aims to support the skin’s natural barrier and deliver lasting moisture without heavy oils or fragrances. The formula is 92.96% composed of moisturizing components and follows a clean 10-free standard, making it suitable for those who prioritize simple, calming routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this toner help calm redness and sensitivity?\u003c\/h3\u003e\n\u003cp\u003eThe toner uses panthenol (a provitamin of B5) and madecassoside, ingredients known for their soothing and barrier-supporting properties in skincare formulations. Its gentle, low-acid pH of 5.5 helps maintain the skin’s natural environment, which can reduce irritation from external stressors. Because the formula is lightweight and fragrance-free, it layers easily under moisturizers and treatments without provoking stinging or tightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol: supports skin barrier and adds hydration\u003c\/li\u003e\n  \u003cli\u003eMadecassoside: calms visible irritation and protects from environmental triggers\u003c\/li\u003e\n  \u003cli\u003epH 5.5: helps preserve the skin’s natural acid mantle\u003c\/li\u003e\n  \u003cli\u003eFragrance-free, lightweight water texture for minimal reactivity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does \"92.96% moisturizing ingredients\" mean for daily use?\u003c\/h3\u003e\n\u003cp\u003eThat percentage indicates a high proportion of the formula is devoted to humectants and soothing agents that lock in water and comfort the skin. In everyday routines this produces a dewy, non-greasy finish that preps skin for serums and creams. The quick-absorb formula works well for both morning and evening steps without leaving a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRapid absorption: layers smoothly under other skincare\u003c\/li\u003e\n  \u003cli\u003eHydration-first formula: emphasizes water-binding components\u003c\/li\u003e\n  \u003cli\u003eSuitable for multipstep routines (toner → serum → cream)\u003c\/li\u003e\n  \u003cli\u003eLeaves skin feeling refreshed, not tacky\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product vegan and free from common irritants?\u003c\/h3\u003e\n\u003cp\u003eYes — the toner is formulated without animal-derived ingredients and excludes ten commonly avoided additives. The clean formula omits parabens, synthetic fragrances, silicones, mineral oil, PEG surfactants, and several other ingredients that some users prefer to avoid. That makes it a good option for shoppers seeking a pared-down, conscious ingredient list.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula: no animal-derived components\u003c\/li\u003e\n  \u003cli\u003e10-free list: excludes parabens, fragrance, silicone, mineral oil and more\u003c\/li\u003e\n  \u003cli\u003eGentle preservative system and low-irritant profile\u003c\/li\u003e\n  \u003cli\u003eTransparent ingredient focus for sensitive-skin shoppers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate SoonJung pH5.5 Relief Toner into my routine?\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing, dispense a few drops into your palms or onto a cotton pad and pat across the face and neck until absorbed. Follow with any targeted treatments or a moisturizer to seal in hydration. It fits well into both minimalist and multi-step regimens and can be used morning and night depending on your skin’s needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing, before serums and creams\u003c\/li\u003e\n  \u003cli\u003ePat gently with hands or apply with a cotton pad\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily morning and evening use\u003c\/li\u003e\n  \u003cli\u003eWorks under makeup as a hydrating base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE SoonJung pH5.5 Relief Toner is aimed at people with sensitive, easily reactive, or dry-prone skin who want a mild hydrating step with a clean ingredient profile. It’s also a solid pick for those seeking vegan, low-irritation skincare that preserves the skin’s natural pH while layering smoothly under treatments and moisturizers. If you prefer lightweight, fragrance-free products that prioritize barrier support and hydration, this toner is formulated for you.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use SoonJung pH5.5 Relief Toner on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, non-comedogenic formula is lightweight, fragrance-free, and focused on soothing and hydration, making it generally compatible with acne-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply this toner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use twice daily after cleansing—morning and evening—or as needed to add hydration and prep skin for serums and moisturizers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431243702619,"sku":"B0921NXR2V","price":32.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-front-bottle.jpg?v=1782265417"},{"product_id":"etude-soonjung-hydro-barrier-cream-gel-moisturizer-4-39-fl-oz-92-hydrating-ingredients-ph-balanced-soothing-formula","title":"ETUDE SoonJung Hydro Barrier Cream gel moisturizer — 4.39 fl oz, 92% hydrating ingredients, pH-balanced soothing formula","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung Hydro Barrier Cream is a lightweight, gel-style moisturizer formulated with over 92% hydrating ingredients, panthenol and madecassoside to soothe and replenish dry, sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis moisturizer combines fast-absorbing, water-based texture with barrier-supporting actives to deliver steady hydration without heaviness. The formula is designed with a skin-friendly pH and excludes ten common irritants, making it suitable for routine use on skin that needs calming moisture and protection from everyday stressors.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream calm irritated or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe SoonJung Hydro Barrier Cream uses panthenol (pro-vitamin B5) and madecassoside, two ingredients known for supporting skin comfort and resilience. These actives help reduce sensations of tightness while aiding the skin’s natural repair processes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol: strengthens and soothes the skin barrier.\u003c\/li\u003e\n  \u003cli\u003eMadecassoside: helps protect skin from external irritation.\u003c\/li\u003e\n  \u003cli\u003eHigh proportion of moisturizing ingredients to restore surface hydration quickly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the gel formula feel heavy or clog pores?\u003c\/h3\u003e\n\u003cp\u003eThe cream is formulated as a refreshing, water-dominant gel that absorbs rapidly and leaves a non-greasy finish. It is labeled non-comedogenic and avoids common pore-clogging additives, so it fits easily into morning and evening routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, quick-absorbing gel texture for comfortable wear under makeup.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation to reduce risk of clogged pores.\u003c\/li\u003e\n  \u003cli\u003eFree of mineral oil, silicones and synthetic pigments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the formula 'clean' and safe for sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eETUDE removed ten potentially irritating ingredients from this cream, including fragrances, parabens and certain surfactants. The product is also pH balanced to align with healthy skin acidity, which helps maintain barrier function and reduce irritation risk.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e10-free list: fragrance, parabens, mineral oil, PEGs, and more excluded.\u003c\/li\u003e\n  \u003cli\u003epH-balanced to support natural skin acidity.\u003c\/li\u003e\n  \u003cli\u003eFree of animal-derived ingredients for a cruelty-conscious choice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I include this cream in my daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the cream after cleansing and any lightweight serums to lock in moisture and support the skin barrier. Its gel-cream texture makes it suitable as the final hydrating step for most routines and as a layering piece under sunscreen in the daytime.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea-sized amount after serum while skin is slightly damp for best absorption.\u003c\/li\u003e\n  \u003cli\u003eSuitable as a daytime base under sunscreen or as a nighttime moisturizer.\u003c\/li\u003e\n  \u003cli\u003eWorks well for layering with barrier-repair treatments or calming essences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ETUDE SoonJung Hydro Barrier Cream is aimed at people with dry, sensitive or reactive skin who want a lightweight, water-based moisturizer that soothes and hydrates without heavy oils or fragrance. It is a good fit for those seeking a minimalist, barrier-supporting product that is gentle enough for daily use and compatible with acne-prone or combination skin.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, GLYCERIN, PROPANEDIOL, PENTAERYTHRITYL TETRAETHYLHEXANOATE, HYDROGENATED POLY(C6-14 OLEFIN), PANTHENOL, 1,2-HEXANEDIOL, HYDROXYETHYL ACRYLATE\/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, POLYMETHYLSILSESQUIOXANE, GLYCERYL STEARATE CITRATE, CARBOMER, C14-22 ALCOHOLS, GLYCERYL STEARATE, ARACHIDYL ALCOHOL, GLYCERYL CAPRYLATE, BEHENYL ALCOHOL, TROMETHAMINE, C12-20 ALKYL GLUCOSIDE, ETHYLHEXYLGLYCERIN, BUTYLENE GLYCOL, DISODIUM EDTA, SORBITAN ISOSTEARATE, ARACHIDYL GLUCOSIDE, ALLANTOIN, MADECASSOSIDE, SCUTELLARIA BAICALENSIS ROOT EXTRACT, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is SoonJung Hydro Barrier Cream suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight, non-comedogenic gel formula and absence of heavy oils reduce pore-clogging risk, making it suitable for many acne-prone skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it twice daily—after cleansing and serums—to lock in moisture and support the skin barrier; adjust amount based on your skin’s needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431252091227,"sku":"B096RZVTMC","price":37.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-jar-front.jpg?v=1782265641"},{"product_id":"etude-soonjung-ph-6-5-whip-cleanser-8-45-fl-oz-mild-micro-foam-for-sensitive-skin-soothing-panthenol-madecassoside","title":"ETUDE SoonJung pH 6.5 Whip Cleanser — 8.45 fl oz mild micro-foam for sensitive skin, soothing panthenol \u0026 madecassoside","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung pH 6.5 Whip Cleanser is a whipped, low-pH facial foam designed to gently cleanse and soothe sensitive, irritated skin while supporting the skin’s barrier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis large 8.45 fl oz version of the SoonJung Whip Cleanser delivers a fluffy, micro-foaming texture that removes impurities with minimal friction. It uses a weakly acidic formula and a short, gentle ingredient list to reduce irritation risk, making it suitable for people who prioritize barrier-friendly cleansing and low-sensory formulations.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the whipped texture benefit sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe airy, cream-like foam cushions skin during cleansing so you can wash without rubbing harshly. That texture helps lift dirt and excess oil while cutting down on mechanical irritation often caused by rough cleansers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft micro-foam reduces physical friction on the skin surface\u003c\/li\u003e\n  \u003cli\u003eWhipped consistency spreads easily for full-face coverage\u003c\/li\u003e\n  \u003cli\u003eRemoves impurities without needing vigorous scrubbing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes its pH and ingredients gentle?\u003c\/h3\u003e\n\u003cp\u003eThe formula is tuned to a mildly acidic pH near the skin’s natural acid mantle, which helps maintain barrier balance instead of stripping it. Key soothing agents—panthenol and madecassoside—support comfort and calm while the product avoids common irritants and heavy additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLow pH supports the skin’s protective surface\u003c\/li\u003e\n  \u003cli\u003ePanthenol (pro-vitamin B5) and madecassoside for soothing\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance, parabens, mineral oil, and silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for reactive or easily irritated skin?\u003c\/h3\u003e\n\u003cp\u003eYes—SoonJung Whip Cleanser is formulated to minimize sensitivity triggers and has undergone hypoallergenic testing. Its short, clean ingredient profile and absence of common sensitizers make it a conservative choice when reintroducing active products or calming redness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic testing completed to reduce irritation risks\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and cruelty-free for lower reactivity\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, suitable for acne-prone as well as reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this cleanser in my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse it as the first step in both morning and evening routines to remove surface impurities and light makeup. Dispense a small amount, work into a soft lather, gently massage over damp skin, then rinse thoroughly and follow with hydrating steps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp face; massage gently for 20–60 seconds\u003c\/li\u003e\n  \u003cli\u003eRinse with lukewarm water and pat skin dry\u003c\/li\u003e\n  \u003cli\u003eFollow with toner\/essence and moisturiser to reinforce barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This SoonJung Whip Cleanser is aimed at people with sensitive, easily irritated, or barrier-compromised skin who prefer minimalist, low-irritant skincare. It also suits anyone seeking a vegan, non-comedogenic cleansing option without fragrance or harsh additives, and those who want a larger-format product for frequent use or household sharing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, GLYCERIN, SORBITOL, PROPANEDIOL, LAURYL GLUCOSIDE, DISODIUM COCOYL GLUTAMATE, PANTHENOL, CITRIC ACID, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, MADECASSOSIDE, BUTYLENE GLYCOL, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use SoonJung Whip Cleanser on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its non-comedogenic, low-pH formula and minimal irritants make it suitable for many acne-prone skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this cleanser?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it twice daily—morning and evening—or whenever you need a gentle wash without disrupting the skin barrier.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431346528603,"sku":"B0CHJGK5J7","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-whip-cleanser-front-packaging.jpg?v=1782267819"},{"product_id":"etude-soonjung-ph-6-5-whip-cleanser-duo-pack-2-x-5-07-fl-oz-gentle-mousse-cleanser-for-sensitive-skin-soothing-barrier-support","title":"ETUDE SoonJung pH 6.5 Whip Cleanser Duo Pack — 2 x 5.07 fl oz gentle mousse cleanser for sensitive skin, soothing barrier support","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung pH 6.5 Whip Cleanser Duo Set is a whipped-foam, pH-balanced facial cleanser made to gently remove impurities while calming and protecting sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis two-pack of ETUDE's SoonJung Whip Cleanser pairs a soft, mousse-like texture with a low-irritation formula enriched with panthenol and madecassoside. Designed for everyday use, the cleanser produces a light, weakly acidic lather that cleans without drying or disturbing the skin’s natural barrier. The 10-free clean formulation avoids common irritants and animal-derived ingredients, making it suitable for those looking for a simpler, gentler cleansing step.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the whipped texture benefit sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe whipped, mousse-like consistency creates a cushion of tiny bubbles that glide across the skin, reducing the need for aggressive rubbing and minimizing friction. That softer action helps remove dirt, oil, and light makeup while preserving moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhip foam reduces mechanical irritation during cleansing.\u003c\/li\u003e\n  \u003cli\u003eLight lather rinses clean without tightness or residue.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fragile or redness-prone complexions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on panthenol (pro-vitamin B5) for hydration and madecassoside for calming stressed skin. Both ingredients are commonly used to support barrier recovery and ease sensations of dryness or sensitivity after cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol helps attract and retain moisture in the skin.\u003c\/li\u003e\n  \u003cli\u003eMadecassoside soothes inflammation and supports resilience.\u003c\/li\u003e\n  \u003cli\u003epH 6.5 keeps the cleanser close to the skin’s natural acidity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product free from irritating additives and suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eYes — the SoonJung Whip Cleanser follows a 10-free policy, omitting many common irritants and sensitizing ingredients. That cleaner approach makes it practical for everyday morning and evening routines without over-stripping the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from fragrance, mineral oil, parabens, and silicone oils.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and vegan certified for broader compatibility.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for repeated daily use on most skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the duo set for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a small amount into damp hands, lather into a soft foam, and massage gently over the face before rinsing. Use twice daily or as needed; follow with your preferred toner and moisturizer to lock in hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp skin for optimal lather and comfort.\u003c\/li\u003e\n  \u003cli\u003ePat skin dry—avoid harsh rubbing—to preserve the barrier.\u003c\/li\u003e\n  \u003cli\u003ePair with barrier-supporting serums or creams for sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE SoonJung pH 6.5 Whip Cleanser Duo Set is tailored for people with sensitive, dry, reactive, or combination skin who want a mild yet effective daily cleanser. It’s also a good choice for anyone seeking a minimal-ingredient, vegan-friendly wash, or for newcomers to a soothing skincare routine. The twin-pack format suits individuals who want a backup for travel or a shared bathroom, or anyone gifting a calm, skin-first cleansing option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, GLYCERIN, SORBITOL, PROPANEDIOL, LAURYL GLUCOSIDE, DISODIUM COCOYL GLUTAMATE, PANTHENOL, CITRIC ACID, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, MADECASSOSIDE, BUTYLENE GLYCOL, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cleanser every day on reactive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its low pH and soothing ingredients make it suitable for daily morning and evening use on reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the product remove makeup and sunscreen effectively?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It removes light makeup and sunscreen; heavy or waterproof products may need a separate oil or balm cleanser first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431448207707,"sku":"B0F5GMYGDW","price":37.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-duo-front-packaging.jpg?v=1782271243"},{"product_id":"etude-dear-darling-water-tint-3-color-set-strawberry-cherry-orange-9g-3-vivid-long-wear-moisturizing-finish","title":"ETUDE Dear Darling Water Tint 3-Color Set (Strawberry, Cherry, Orange) 9g×3 — Vivid Long-Wear, Moisturizing Finish","description":"\u003cp\u003e\u003cstrong\u003eETUDE Dear Darling Water Tint 3-Color Set is a trio of lightweight, water-based lip stains that deliver vivid, long-lasting color with a non-sticky, moisturizing finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact gift-ready set pairs three fruity shades—Strawberry Ade, Cherry Ade and Orange Ade—into a convenient kit designed for everyday wear or special occasions. Each tube contains 9 g of water tint formulated to absorb quickly, resist smudging and leave a fresh, juicy sheen without the heavy feel of gloss. The formula blends fruit-derived extracts with hydrating vitamins to help lips feel comfortable while color remains vibrant through meals and conversation.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color last through a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe water-based tint is engineered for extended wear: it adheres to the lip surface and resists light transfer, maintaining a stained look rather than a surface gloss. You can expect reliable color retention for hours, with minimal reapplication required for touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-absorbing formula that reduces transfer\u003c\/li\u003e\n  \u003cli\u003eLightweight texture that sets without tackiness\u003c\/li\u003e\n  \u003cli\u003eThree saturated shades for layered or single-shade wear\u003c\/li\u003e\n  \u003cli\u003eLasts through casual meals and drinks in many cases\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the tint keep my lips hydrated or feel drying?\u003c\/h3\u003e\n\u003cp\u003eAlthough the product stains rather than coats, it includes a vitamin and berry fruit complex to help preserve moisture and keep lips feeling comfortable. The finish reads fresh and dewy rather than matte-dry, so lips retain a hydrated appearance even as the tint sets.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains fruit extracts and vitamins for added nourishment\u003c\/li\u003e\n  \u003cli\u003eWeightless formulation to avoid flaking or cracking\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish that still feels moisturizing\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering over balms for extra comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use each shade for different looks?\u003c\/h3\u003e\n\u003cp\u003eUse Strawberry Ade for a soft, everyday flush, Cherry Ade when you want a deeper pop, and Orange Ade to brighten complexions or create a warm, summery vibe. The tint blends easily with a fingertip or brush and can be concentrated in the center for an ombré look or spread evenly for full-lip color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount then blot for a subtle stain\u003c\/li\u003e\n  \u003cli\u003eLayer for richer intensity without tackiness\u003c\/li\u003e\n  \u003cli\u003eMix shades to create custom hues\u003c\/li\u003e\n  \u003cli\u003eTry center-only application for a modern gradient effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this set a good gift and how is it presented?\u003c\/h3\u003e\n\u003cp\u003eThe three-piece grouping is curated as a ready-to-gift kit that suits birthdays, holidays or a 'just because' treat. Each tube is compact and travel-friendly, so the set is practical as well as attractive for anyone exploring Korean beauty tints.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComes with three 9 g tubes in complementary shades\u003c\/li\u003e\n  \u003cli\u003eCompact packaging ideal for gift boxes or stocking stuffers\u003c\/li\u003e\n  \u003cli\u003eAppeals to beginners and tint collectors alike\u003c\/li\u003e\n  \u003cli\u003eUseful starter trio for experimenting with color layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This ETUDE Dear Darling set suits anyone wanting vibrant, low-maintenance lip color without the weight of heavy formulas. It’s great for people who prefer a natural-to-bold stained look, those who value non-sticky, hydrating finishes, and shoppers seeking a convenient, giftable trio that fits into a purse or travel kit.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u0026lt;#Dear Darling Water Tint - Strawberry Ade\u0026gt; WATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, TREHALOSE, PENTYLENE GLYCOL, 1,2-HEXANEDIOL, PEG-60 HYDROGENATED CASTOR OIL, RED 33 (CI 17200), GLYCERYL CAPRYLATE, FRAGRANCE \/ PARFUM, GLYCERIN, PROPANEDIOL, BLUE 1 (CI 42090), PUNICA GRANATUM FRUIT JUICE, RUBUS IDAEUS (RASPBERRY) JUICE, VITIS VINIFERA (GRAPE) JUICE \u0026lt;#Dear Darling Water Tint - Cherry Ade\u0026gt; WATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, TREHALOSE, PENTYLENE GLYCOL, 1,2-HEXANEDIOL, PEG-60 HYDROGENATED CASTOR OIL, RED 33 (CI 17200), YELLOW 6 (CI 15985), GLYCERYL CAPRYLATE, FRAGRANCE \/ PARFUM, GLYCERIN, PROPANEDIOL, PUNICA GRANATUM FRUIT JUICE, RUBUS IDAEUS (RASPBERRY) JUICE, VITIS VINIFERA (GRAPE) JUICE \u0026lt;#Dear Darling Water Tint - Orange Ade\u0026gt; WATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, TREHALOSE, PENTYLENE GLYCOL, 1,2-HEXANEDIOL, PEG-60 HYDROGENATED CASTOR OIL, YELLOW 6 (CI 15985), GLYCERYL CAPRYLATE, FRAGRANCE \/ PARFUM, RED 33 (CI 17200), GLYCERIN, PROPANEDIOL, PUNICA GRANATUM FRUIT JUICE, RUBUS IDAEUS (RASPBERRY) JUICE, VITIS VINIFERA (GRAPE) JUICE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these tints sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, the formula dries to a non-sticky, weightless finish while keeping lips comfortable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer shades to customize color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, you can blend or layer Strawberry, Cherry and Orange Ade to create custom tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431448306011,"sku":"B0F5GGV377","price":32.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-dear-darling-three-tubes-front-packaging.jpg?v=1782271253"},{"product_id":"etude-color-my-brows-brow-mascara-blondie-brown-0-152-fl-oz-soft-gel-tint-with-beeswax-hold-moisturizing-finish","title":"ETUDE Color My Brows Brow Mascara — Blondie Brown 0.152 fl oz, Soft-Gel Tint with Beeswax Hold \u0026 Moisturizing Finish","description":"\u003cb\u003eETUDE Color My Brows Brow Mascara is a soft-gel brow tint that defines, fills, and sets eyebrows with a natural three-dimensional finish while nourishing hairs with beeswax and carnauba wax.\u003c\/b\u003e\n\u003cp\u003eThis lightweight brow mascara from ETUDE combines color, hold, and conditioning in a compact 0.152 fl oz tube. Formulated to coat each brow hair evenly, the product delivers subtle volume and a healthy sheen without clumping or stiffness. Its gentle ingredients help keep brows feeling soft while the quick-dry gel locks styled hairs in place for extended wear—perfect for quick morning routines or touch-ups on the go.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this brow mascara create a natural three-dimensional look?\u003c\/h3\u003e\n\u003cp\u003eThe gel formula wraps individual hairs in pigment to create depth and subtle fullness rather than a flat, painted-on appearance. The soft-gel texture deposits color gradually, allowing you to build intensity where you need it while preserving hair movement and shape.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft-gel consistency that separates and defines each hair\u003c\/li\u003e\n  \u003cli\u003eSheer-to-buildable Blondie Brown tint for natural shading\u003c\/li\u003e\n  \u003cli\u003eBrush design for precise distribution and even coverage\u003c\/li\u003e\n  \u003cli\u003eLeaves a faint glossy finish that reads as healthy shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product keep my brows in place all day without feeling stiff?\u003c\/h3\u003e\n\u003cp\u003eYes—the formulation dries down to a flexible hold that secures style without creating a crunchy texture. It sets quickly, which reduces smudging and the need for frequent reapplications while maintaining natural movement of the brows.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick-drying, non-sticky gel to prevent clumping\u003c\/li\u003e\n  \u003cli\u003eFlexible hold that preserves hair mobility\u003c\/li\u003e\n  \u003cli\u003eLong-wear performance suitable for daily activities\u003c\/li\u003e\n  \u003cli\u003eMinimal touch-ups required throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare-friendly ingredients are included and how do they help?\u003c\/h3\u003e\n\u003cp\u003eETUDE’s brow mascara blends conditioning agents like allantoin with natural waxes—beeswax and carnauba wax—to protect and moisturize eyebrow hairs. These components help reduce dryness, impart a subtle healthy sheen, and support smooth application without flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAllantoin for gentle moisture and comfort\u003c\/li\u003e\n  \u003cli\u003eBeeswax for light hold and barrier protection\u003c\/li\u003e\n  \u003cli\u003eCarnauba wax to enhance texture and shine\u003c\/li\u003e\n  \u003cli\u003eNon-irritating, quick-dry base suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply this brow mascara for a polished look?\u003c\/h3\u003e\n\u003cp\u003eThe wand applicator is shaped for targeted control, letting you groom, tint, and set brows in a few strokes. Its user-friendly design makes the product ideal for both quick daily makeup and more detailed shaping when needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrecision wand for targeted application and shaping\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from subtle tint to stronger definition\u003c\/li\u003e\n  \u003cli\u003eCompact size fits travel and purse makeup kits\u003c\/li\u003e\n  \u003cli\u003eWorks well over bare brows or on top of pencil\/ powder\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Color My Brows in Blondie Brown suits anyone seeking a natural, groomed eyebrow with low-maintenance care—especially users who want soft texture, subtle volume, and light conditioning in one product. It’s a good match for those with light to medium blonde brows or anyone preferring a delicate, buildable tint. Ideal for busy mornings, travel, or touch-ups, it offers a compact, skin-friendly way to enhance and hold brows without harsh stiffness.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, ISODODECANE, TALC, METHYL TRIMETHICONE, ACRYLATES\/STEARYL ACRYLATE\/DIMETHICONE METHACRYLATE COPOLYMER, PEG-10 DIMETHICONE, IRON OXIDES (CI 77492), OZOKERITE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, MICA, BUTYLENE GLYCOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, TITANIUM DIOXIDE (CI 77891), SODIUM CHLORIDE, ETHYL HEXANEDIOL, PENTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, IRON OXIDES (CI 77491), 1,2-HEXANEDIOL, IRON OXIDES (CI 77499), PROPYLENE CARBONATE, TRIETHOXYCAPRYLYLSILANE, DISODIUM EDTA, ALUMINUM HYDROXIDE, TOCOPHEROL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this brow mascara suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated with gentle ingredients like allantoin and natural waxes, it’s designed to be mild, but patch-test if you have known sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this over eyebrow pencil or powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply pencil or powder first, then use the brow mascara to set and subtly color for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431568433499,"sku":"B0BNJ32H3M","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-color-my-brows-front-packaging-blondie-brown.jpg?v=1782274570"},{"product_id":"etude-color-my-brows-brow-mascara-red-brown-3d-natural-tint-moisturizing-beeswax-gel-for-sculpted-no-clump-brows","title":"ETUDE Color My Brows brow mascara - Red Brown 3D natural tint, moisturizing beeswax gel for sculpted, no-clump brows","description":"\u003cstrong\u003eETUDE Color My Brows is a soft-gel brow mascara that tints, sculpts, and adds natural-looking three-dimensional color to eyebrows while conditioning with beeswax and carnauba wax.\u003c\/strong\u003e\n\n\u003cp\u003eThis compact brow mascara delivers a subtle yet buildable wash of red-brown color to hairs, creating fuller-looking brows without heavy makeup. The lightweight gel texture glides through each hair, coating strands evenly for definition and minimal clumping. Formulated with moisturizing ingredients such as allantoin, beeswax and carnauba wax, it helps maintain soft, groomed brows and a slight glossy finish rather than a dry matte cast.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this brow mascara create a three-dimensional look?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to separate and coat individual hairs, so color appears layered rather than flat. Because the gel dries quickly and holds shape, brows look thicker and more sculpted while still feeling flexible.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft gel texture that avoids clumping and keeps hairs defined\u003c\/li\u003e\n  \u003cli\u003eEven pigment adhesion for visible depth and dimension\u003c\/li\u003e\n  \u003cli\u003eQuick-dry finish that preserves natural hair movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my brows in place all day without flaking?\u003c\/h3\u003e\n\u003cp\u003eETUDE Color My Brows combines setting polymers with waxes to lock hairs into position while maintaining a natural touch. The non-sticky, long-wearing blend helps reduce the need for repeated touch-ups during a typical day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBeeswax and carnauba wax add structure and light sheen\u003c\/li\u003e\n  \u003cli\u003eNon-stiff finish that resists flaking and crumbling\u003c\/li\u003e\n  \u003cli\u003eDesigned for all-day wear in everyday conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the application suitable for quick routines or beginners?\u003c\/h3\u003e\n\u003cp\u003eThe applicator wand and soft gel consistency make this product friendly for fast application and precise shaping. You can use a single light pass for a natural tint or layer for stronger color, making it versatile for different skill levels.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSlender wand for targeted, controlled strokes\u003c\/li\u003e\n  \u003cli\u003eBuildable color: light tint to fuller coverage\u003c\/li\u003e\n  \u003cli\u003eFast-drying formula ideal for busy mornings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it care for eyebrow hair while coloring?\u003c\/h3\u003e\n\u003cp\u003eBeyond color and hold, the formula contains moisturizing and soothing components intended to support brow hair health and appearance. Ingredients like allantoin and vegetable-derived waxes help condition strands and give a subtle gloss without weighing hairs down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAllantoin to soothe and soften brow hair\u003c\/li\u003e\n  \u003cli\u003eBeeswax and carnauba wax for gentle conditioning and shine\u003c\/li\u003e\n  \u003cli\u003eLightweight gel that won’t leave residue buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Color My Brows in Red Brown suits anyone seeking a natural, dimensional eyebrow tint with conditioning benefits—ideal for daily commuters, minimal-makeup routines, and those who prefer buildable coverage. It’s particularly useful for people wanting to enhance sparse areas, define shape quickly, or swap a powder look for a slightly glossy, groomed finish. The compact 0.152 fl oz size makes it travel-friendly for touch-ups on the go.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, ISODODECANE, TALC, METHYL TRIMETHICONE, ACRYLATES\/STEARYL ACRYLATE\/DIMETHICONE METHACRYLATE COPOLYMER, PEG-10 DIMETHICONE, OZOKERITE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, IRON OXIDES (CI 77491), MICA, BUTYLENE GLYCOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), TITANIUM DIOXIDE (CI 77891), SODIUM CHLORIDE, ETHYL HEXANEDIOL, PENTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, 1,2-HEXANEDIOL, PROPYLENE CARBONATE, TRIETHOXYCAPRYLYLSILANE, DISODIUM EDTA, ISOPROPYL TITANIUM TRIISOSTEARATE, BIS-PEG-15 DIMETHICONE\/IPDI COPOLYMER, PEG-2 SOYAMINE, TOCOPHEROL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does ETUDE Color My Brows last once applied?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for all-day wear and typically stays put through daily activities without major fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer this brow mascara for more intense color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the soft-gel formula is buildable, allowing light tinting or multiple layers for stronger coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431568597339,"sku":"B0BNJ2GRYR","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-color-my-brows-front-packaging.jpg?v=1782274570"},{"product_id":"etude-drawing-eye-brow-slim-eyebrow-pencil-no-1-dark-brown-precise-buildable-0-2-g","title":"ETUDE Drawing Eye Brow Slim Eyebrow Pencil No.1 Dark Brown — Precise, Buildable 0.2 g","description":"\u003cp\u003e\u003cstrong\u003eETUDE Drawing Eye Brow No.1 Dark Brown is a slim, buildable eyebrow pencil designed to create natural-looking, well-defined brows with precise strokes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and travel-friendly, this ETUDE eyebrow pencil comes in a deep dark-brown shade (No.1) and contains 0.2 g of product. It’s formulated for controlled application so you can fill sparse areas, shape arches or sketch hairlike lines with minimal effort. The slim tip helps achieve fine details while the pigment provides soft color that blends easily for a polished everyday look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pencil help me shape unruly or sparse brows?\u003c\/h3\u003e\n\n\u003cp\u003eThe fine, tapered tip allows you to draw hairlike strokes where brows are thin and to refine the arch edge for a cleaner silhouette. Because the pigment is blendable, you can layer strokes lightly for a natural density or build up for stronger definition without heavy clumping.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePrecision tip for hairlike lines and small gaps\u003c\/li\u003e\n  \u003cli\u003eBlendable formula for subtle layering\u003c\/li\u003e\n  \u003cli\u003eNo heavy buildup—keeps brows looking natural\u003c\/li\u003e\n  \u003cli\u003eSmall 0.2 g size for control and minimal waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the shade No.1 Dark Brown suit my complexion and hair color?\u003c\/h3\u003e\n\n\u003cp\u003eNo.1 Dark Brown is a deep, neutral brown that complements medium to deep brown hair and warm or neutral skin tones. It works well when you want a defined but natural result — not too red, not too ashy — and is versatile enough for daytime or soft evening looks.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNeutral dark-brown tone for balanced contrast\u003c\/li\u003e\n  \u003cli\u003eGood match for medium to dark brown hair\u003c\/li\u003e\n  \u003cli\u003ePairs with warm or neutral undertones\u003c\/li\u003e\n  \u003cli\u003eLayerable for lighter or stronger effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply and carry this pencil daily?\u003c\/h3\u003e\n\n\u003cp\u003eThe compact 0.2 g size and slim design make this pencil easy to keep in a makeup bag or pocket for quick touch-ups. Its uncomplicated application is friendly for beginners: short, light strokes mimic brow hairs and blend with a spoolie or fingertip for a finished look.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTravel-ready 0.2 g pencil fits small makeup kits\u003c\/li\u003e\n  \u003cli\u003eSimple short-stroke technique for quick application\u003c\/li\u003e\n  \u003cli\u003ePairs well with a spoolie for smoothing and blending\u003c\/li\u003e\n  \u003cli\u003eMinimal tools required—ideal for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will each pencil last and how should I store it?\u003c\/h3\u003e\n\n\u003cp\u003eLongevity depends on frequency and coverage—precise users who apply small strokes daily can expect moderate use from 0.2 g. Store it capped and in a dry, cool place to preserve texture and prevent the tip from breaking. Sharpen gently if the product is pencil-type; follow the brand's tool recommendations to avoid waste.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eModerate lifespan for targeted, precise use\u003c\/li\u003e\n  \u003cli\u003eKeep capped and away from heat or direct sun\u003c\/li\u003e\n  \u003cli\u003eUse a compatible sharpener if needed\u003c\/li\u003e\n  \u003cli\u003eReplace when pigment or tip precision decreases\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Drawing Eye Brow No.1 Dark Brown is suited to anyone seeking a simple, precise solution for shaping and filling brows—especially those with medium to dark brown hair who prefer a natural, refined finish. It’s a good pick for beginners who want an easy-to-control pencil and for travelers who need a compact, reliable brow tool. If you favor a soft buildable look rather than a bold or dramatic brow, this pencil offers dependable color and control in a small package.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is No.1 Dark Brown suitable for fair skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It can work if you use very light strokes and blend; test a small amount to ensure the contrast looks natural.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this pencil be sharpened or is it retractable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Technique varies by batch; check packaging—if it's wood-type you can sharpen, otherwise follow the brand's twist or cap instructions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431634624859,"sku":"B00819JNLE","price":21.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-drawing-eye-brow-front-packaging.jpg?v=1782277051"},{"product_id":"etude-baking-powder-pore-cleansing-foam-5-64-oz-creamy-micro-baking-powder-cleanser-for-deep-pore-cleansing-gentle-exfoliation","title":"ETUDE Baking Powder Pore Cleansing Foam — 5.64 oz Creamy Micro-Baking Powder Cleanser for Deep Pore Cleansing \u0026 Gentle Exfoliation","description":"\u003cp\u003e\u003cstrong\u003eETUDE Baking Powder Pore Cleansing Foam is a creamy facial wash that uses micro-sized baking powder to lift away makeup, oil, and dead skin from deep inside pores while leaving skin soft and hydrated.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Korean-formulated face wash blends cleansing and mild exfoliation into one easy step. Lightweight baking powder particles work beneath surface oil and impurities, while a rich, cushiony foam cleans without stripping skin. The result is a smoother texture and a fresher complexion after each use, suitable for daily routines that need effective cleansing without harsh abrasion.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product reach deep into pores?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains finely milled baking powder that targets trapped oil and debris, helping to dislodge buildup lodged in pores. As you massage the creamy lather, the powder helps lift impurities so they can be rinsed away, reducing the appearance of congestion over time. It relies on physical gentle action rather than aggressive scrubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicro-sized baking powder particles that reach deeper than surface cleansers\u003c\/li\u003e\n  \u003cli\u003eCreamy foam that carries loosened residue away on rinse\u003c\/li\u003e\n  \u003cli\u003eDesigned to unclog without over-drying or rough friction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it remove makeup and waterproof products effectively?\u003c\/h3\u003e\n\u003cp\u003eYes — the dense, soft bubble texture breaks down and solubilizes makeup, including long-wear and water-resistant formulas. A few gentle massages with the foam typically lift product from the skin so it rinses clean. Follow with your usual toner or serum for a complete routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy lather dissolves cosmetic residues for a cleaner base\u003c\/li\u003e\n  \u003cli\u003eSuitable for removing daily sunscreen and light-to-medium makeup\u003c\/li\u003e\n  \u003cli\u003eHelps maintain skin moisture while cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for everyday use and sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formulation aims to balance cleansing power with a gentle touch, so many users can use it daily without irritation. The fine powder delivers mild exfoliation that smooths texture rather than abrading skin. If you have very reactive skin, patch test first and limit frequency until you confirm tolerance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild exfoliation intended for routine use\u003c\/li\u003e\n  \u003cli\u003eCreamy foam reduces friction compared with granular scrubs\u003c\/li\u003e\n  \u003cli\u003ePatch testing recommended for highly sensitive skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this cleanser for best results?\u003c\/h3\u003e\n\u003cp\u003eWet your face, dispense a small amount, and work into a plush foam with gentle circular motions for 30–60 seconds, focusing on congested areas. Rinse thoroughly and follow with your preferred toner, serum, and moisturizer. Use once or twice daily depending on skin tolerance and activity level.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet skin, lather, massage, and rinse completely\u003c\/li\u003e\n  \u003cli\u003eApply 1–2 times per day; adjust frequency for sensitivity\u003c\/li\u003e\n  \u003cli\u003ePair with hydrating steps after cleansing to seal moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Baking Powder Pore Cleansing Foam is suited to anyone seeking a practical two-in-one face wash that cleans deeply while offering light exfoliation. It's a good match for people with combination to oily skin, those who wear daily makeup or sunscreen, or anyone wanting clearer-looking pores without abrasive scrubs. If you prefer very gentle, non-physical exfoliants, or have diagnosed severe skin conditions, consult a dermatologist before introducing new active cleansers.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eLYCERIN, WATER \/ AQUA \/ EAU, STEARIC ACID, MYRISTIC ACID, PEG-32, POTASSIUM HYDROXIDE, PALMITIC ACID, MICROCRYSTALLINE CELLULOSE, LAURIC ACID, COCAMIDOPROPYL BETAINE, GLYCERYL STEARATE, PEG-100 STEARATE, FRAGRANCE \/ PARFUM, SILICA, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-7, SODIUM CHLORIDE, SODIUM BICARBONATE, DISODIUM EDTA, SODIUM BENZOATE, LACTIC ACID\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ETUDE Baking Powder Foam every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for daily use, but reduce frequency if your skin becomes irritated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it remove waterproof makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps dissolve waterproof makeup, though heavy products may need a dedicated remover first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431931502939,"sku":"B089NX1Q5M","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-front-packaging-bottle.jpg?v=1782283219"},{"product_id":"etude-drawing-eye-brow-triangular-pencil-2-grey-brown-long-lasting-smudge-resistant-soft-natural-finish","title":"ETUDE Drawing Eye Brow triangular pencil #2 Grey Brown — long-lasting, smudge-resistant, soft natural finish","description":"\u003cp\u003e\u003cstrong\u003eETUDE Drawing Eye Brow #2 Grey Brown is a triangular eyebrow pencil that creates soft, natural-looking brows with long-lasting, precise hair-like strokes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis eyebrow pencil from ETUDE combines a uniquely angled tip with a balanced formula to deliver a natural color payoff that builds without clumping. Designed for everyday wear, the shade #2 Grey Brown suits cool-toned brunettes and anyone aiming for subtle, realistic shading rather than heavy, drawn-on brows. The texture glides smoothly and layers well so you can shape, fill, and extend brow tails with control.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the triangular tip improve my brow shaping?\u003c\/h3\u003e\n\n\u003cp\u003eThe triangular cross-section gives you two working edges plus a flat face, so you can switch from fine hair-like lines to broader fill strokes easily. That geometry helps mimic individual hairs at the inner brow while covering sparse areas with the flat side. The precision makes it faster to get a groomed look without relying on separate tools.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTriangle tip: fine edge for hair strokes, flat face for filling.\u003c\/li\u003e\n  \u003cli\u003eControlled pressure: draws thin or thicker lines depending on angle.\u003c\/li\u003e\n  \u003cli\u003eQuick shaping: reduces need for extra brushes or pomades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the color stay put through a busy day?\u003c\/h3\u003e\n\n\u003cp\u003eThe pencil formula blends high-adhesion powders, waxes, and oils to lock pigment in place from morning to evening. The result is a durable finish that resists smudging during normal daily activities while still looking soft and natural rather than stiff. You can layer the product without it becoming cakey, so touch-ups are minimal.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLong-wear base: adhesive powder and waxes for stronger hold.\u003c\/li\u003e\n  \u003cli\u003eSmudge-resistant finish for daily wear.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment prevents a heavy, unnatural look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow natural will the final look appear on my brows?\u003c\/h3\u003e\n\n\u003cp\u003e#2 Grey Brown is formulated for a subtle, lifelike shade that develops close to real eyebrow tones instead of appearing overly pigmented. Because the color payoff is gentle, you can apply multiple layers to achieve the exact depth you want without abrupt edges. The pencil’s smooth application and even distribution help create a soft-textured result that reads like natural hair from close up and at a distance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoft color payoff mimics natural brow hues.\u003c\/li\u003e\n  \u003cli\u003eEven coverage avoids patchy or streaky lines.\u003c\/li\u003e\n  \u003cli\u003eLayerable formula for customizable depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this pencil easy to use for beginners and quick routines?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the shape and glide make it friendly for people new to brow makeup and also efficient for busy mornings. The angled tip enables precise micro-strokes without needing advanced technique, while the flat side quickly fills and defines. It doubles as a time-saver when you need a polished brow in under a minute.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBeginner-friendly: intuitive triangular design.\u003c\/li\u003e\n  \u003cli\u003eFast application: switch between precision and fill effortlessly.\u003c\/li\u003e\n  \u003cli\u003eMinimal tools required: sharpen and apply directly for neat results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Drawing Eye Brow #2 Grey Brown is ideal for anyone seeking a subtle, cool-toned brown shade with a realistic finish — especially those who prefer a buildable product that balances precision and durability. It works well for natural everyday routines, quick touch-ups, and users who want defined yet soft eyebrow results without heavy makeup techniques.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed for all-day wear with smudge resistance, so it stays put through normal daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I sharpen the pencil for fine strokes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use a standard cosmetic pencil sharpener to create a precise edge for hair-like detailing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431977902427,"sku":"B097DC59G7","price":21.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-drawing-eye-brow-front-packaging_ba655bde-71a9-4b2d-afde-b20b7fd438d3.jpg?v=1782283904"},{"product_id":"etude-color-my-brows-brow-mascara-rich-brown-0-152-fl-oz-soft-gel-tint-moisturizing-hold","title":"ETUDE Color My Brows Brow Mascara — Rich Brown 0.152 fl oz, Soft-Gel Tint \u0026 Moisturizing Hold","description":"\u003cp\u003e\u003cstrong\u003eETUDE Color My Brows is a soft gel brow mascara that tints, shapes, and adds a subtle glossy finish for natural-looking, fuller brows.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and easy to use, this 0.152 fl oz brow mascara from ETUDE blends tinting pigments with moisturizing ingredients like beeswax and carnauba wax to define hairs without stiffness. Its soft-gel texture lets you build color and hold in thin layers, so brows look three-dimensional and groomed rather than painted on. The quick-drying, non-sticky formula is designed for everyday wear and fast touch-ups, making it well suited to both minimalist routines and layered makeup looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Color My Brows create a three-dimensional eyebrow look?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula evenly coats individual hairs so they catch light and shadow differently than a flat pencil fill. This builds natural depth and subtle volume while preserving visible hair texture for a lifelike finish. The result reads as fuller brows without obvious product lines.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFine, soft-gel pigments layer hair-by-hair for natural depth.\u003c\/li\u003e\n  \u003cli\u003eNon-stiff hold keeps hairs separated to retain texture.\u003c\/li\u003e\n  \u003cli\u003eSheen from waxes adds light reflection for dimension.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this brow mascara stay in place during a busy day?\u003c\/h3\u003e\n\n\u003cp\u003eYes—ETUDE’s formula is designed for long-lasting wear. It dries down quickly to a flexible finish that resists smudging while avoiding a crunchy feel. You can expect your shape and tint to hold through commuting, meetings, or light activity without frequent reapplication.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eQuick-dry soft gel minimizes transfer and smudges.\u003c\/li\u003e\n  \u003cli\u003eFlexible hold secures hairs without flaking.\u003c\/li\u003e\n  \u003cli\u003eLayerable texture allows precise control over intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the product care for brow hairs while styling?\u003c\/h3\u003e\n\n\u003cp\u003eMoisturizing components like beeswax, carnauba wax, and allantoin are included to condition and protect brow hairs as you style. They provide light hydration and a gentle gloss so brows appear healthy and maintained. The result is a groomed look with subtle sheen rather than a matte, dried-out finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBeeswax and carnauba wax add soft conditioning and shape retention.\u003c\/li\u003e\n  \u003cli\u003eAllantoin soothes and helps maintain hair flexibility.\u003c\/li\u003e\n  \u003cli\u003eGel base prevents flaking while delivering moisture benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is it to apply Color My Brows for quick touch-ups?\u003c\/h3\u003e\n\n\u003cp\u003eThe wand applicator is designed for precision and speed, making application simple for both beginners and experienced users. Use short, upward strokes to tint and fix hairs; build color gradually if you prefer a stronger effect. Removal is straightforward with your usual cleanser or makeup remover.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUser-friendly wand for targeted application and control.\u003c\/li\u003e\n  \u003cli\u003eSoft-gel texture allows thin, even layers without clumping.\u003c\/li\u003e\n  \u003cli\u003eRemoves with standard face cleansers or oil-based removers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? ETUDE Color My Brows is suited to anyone seeking natural, groomed brows with minimal effort: people who want to add subtle color to sparse areas, those who prefer a soft, non-crisp hold, and busy users who need a fast, fuss-free brow step. It works well for everyday wear, for complementing fuller makeup looks, and for anyone curious about a tinted brow gel that also offers light conditioning benefits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/ AQUA \/ EAU, CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, ISODODECANE, TALC,METHYL TRIMETHICONE, ACRYLATES\/STEARYL ACRYLATE\/DIMETHICONE METHACRYLATECOPOLYMER, PEG-10 DIMETHICONE, IRON OXIDES (CI 77491), OZOKERITE, VINYLDIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, IRON OXIDES (CI 77492),IRON OXIDES (CI 77499), BUTYLENE GLYCOL, LAURYL PEG-9 POLYDIMETHYLSILOXYETHYLDIMETHICONE, MICA, TITANIUM DIOXIDE (CI 77891), SODIUM CHLORIDE, ETHYLHEXANEDIOL, PENTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, 1,2-HEXANEDIOL,PROPYLENE CARBONATE, TRIETHOXYCAPRYLYLSILANE, ISOPROPYL TITANIUMTRIISOSTEARATE, DISODIUM EDTA, BIS-PEG-15 DIMETHICONE\/IPDI COPOLYMER,ALUMINUM HYDROXIDE, PEG-2 SOYAMINE, TOCOPHEROL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this brow mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is long-wearing and smudge-resistant but not fully waterproof; it removes with regular makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build up the color without clumps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply in thin layers with the wand to increase intensity while avoiding clumping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431980523867,"sku":"B097QR2KP2","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-front-packaging-color-my-brows.jpg?v=1782283931"},{"product_id":"etude-bare-edge-brow-pencil-slim-3d-hexagon-eyebrow-pencil-grey-brown-micro-fine-precision-long-lasting-hold","title":"ETUDE Bare Edge Brow Pencil — Slim 3D-Hexagon Eyebrow Pencil, Grey Brown, Micro-Fine Precision \u0026 Long-Lasting Hold","description":"\u003cstrong\u003eETUDE Bare Edge Brow Pencil is a slim, 3D-hexagon eyebrow pencil engineered to create natural, hair-like strokes and secure brows in a soft grey-brown shade.\u003c\/strong\u003e\n\n\u003cp\u003eThis precision eyebrow pencil from ETUDE combines a micro-fine tip with a unique hexagonal profile to mimic individual hairs while delivering a long-lasting, smudge-resistant finish. Sized for detailed shaping (0.003 oz), it’s designed to correct asymmetry, fill sparse areas, and lock hairs in place with a polymer-based fixing effect that reduces the need for heavy, clumpy application.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pencil create realistic hair-like strokes?\u003c\/h3\u003e\n\u003cp\u003eThe Bare Edge formula and slim 3D-hexagon tip let you draw ultra-fine lines that resemble real brow hairs. Its shape provides control, allowing you to vary pressure for thin or slightly fuller strokes without depositing excess product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e3D hexagon tip for precise, hair-mimicking strokes\u003c\/li\u003e\n  \u003cli\u003eMicro-fine lead (0.003 oz) for delicate detailing\u003c\/li\u003e\n  \u003cli\u003eMatte grey-brown shade that layers naturally\u003c\/li\u003e\n  \u003cli\u003eNo heavy, cakey buildup when applied with light strokes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help correct uneven or asymmetrical brows?\u003c\/h3\u003e\n\u003cp\u003eYes — the pencil’s narrow tip and controlled pigment make it easier to redraw and balance eyebrow shapes. You can selectively add short, tapered strokes to low spots or extend tails with subtle blending for symmetry without an obvious drawn look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePinpoint application targets gaps and uneven edges\u003c\/li\u003e\n  \u003cli\u003eGradual layering avoids overcorrection\u003c\/li\u003e\n  \u003cli\u003eDark-to-light pressure lets you shape arches and tails precisely\u003c\/li\u003e\n  \u003cli\u003ePairs well with a spoolie for softening and blending edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will the color and hold last during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes a fixing polymer that helps keep strokes intact from morning routines to daily activities, resisting smudging and feathering. While individual wear varies with skin type and conditions, the pencil is formulated to provide reliable daytime staying power with minimal touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePolymer-based fixative to anchor pigment along brow hairs\u003c\/li\u003e\n  \u003cli\u003eClipless, smudge-resistant finish suitable for daily wear\u003c\/li\u003e\n  \u003cli\u003eLight layers prevent transfer while retaining natural texture\u003c\/li\u003e\n  \u003cli\u003eBest used with translucent setting powder or clear brow gel for extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the ETUDE Bare Edge Brow Pencil for natural results?\u003c\/h3\u003e\n\u003cp\u003eStart by brushing brows upward with a spoolie, then lightly sketch short, hair-like lines in sparse zones following your natural growth. Blend sparingly with the spoolie to soften any harsh edges and finish with a clear gel if you want added hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrush brows first to see natural gaps\u003c\/li\u003e\n  \u003cli\u003eUse light, short strokes aligned with hair direction\u003c\/li\u003e\n  \u003cli\u003eBlend with spoolie only as needed to soften lines\u003c\/li\u003e\n  \u003cli\u003eSeal with a clear or tinted brow gel for extra hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ETUDE Bare Edge Brow Pencil suits anyone seeking a refined, natural eyebrow finish — especially users with fine or sparse brows, those correcting minor asymmetry, and makeup lovers who prefer ultra-fine control. It’s also a good pick if you want a low-clump, daytime-resistant pencil in a versatile grey-brown that blends well with cool or neutral hair tones.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMICA, IRON OXIDES (CI 77499), HYDROGENATED COCO-GLYCERIDES, HYDROGENATED CASTOR OIL, EUPHORBIA CERIFERA (CANDELILLA) WAX \/ EUPHORBIA CERIFERA CERA \/ CIRE DE CANDELILLA, HYDROGENATED RAPESEED OIL, TITANIUM DIOXIDE (CI 77891), RICINUS COMMUNIS (CASTOR) SEED OIL, HYDROGENATED VEGETABLE OIL, IRON OXIDES (CI 77492), COPERNICIA CERIFERA (CARNAUBA) WAX \/ COPERNICIA CERIFERA CERA \/ CIRE DE CARNAUBA, ZINC STEARATE, IRON OXIDES (CI 77491), POLYISOBUTENE, POLYHYDROXYSTEARIC ACID, ETHYLHEXYL PALMITATE, LECITHIN, ISOSTEARIC ACID, ISOPROPYL MYRISTATE, POLYGLYCERYL-3 POLYRICINOLEATE, CAPRYLYL GLYCOL, GLYCERYL CAPRYLATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pencil waterproof or sweatproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is smudge-resistant with a fixing polymer for daily wear, but it’s not marketed as fully waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I sharpen this pencil with a regular sharpener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, use a fine cosmetic pencil sharpener to maintain the slim 3D-hexagon tip for precise strokes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431989633371,"sku":"B09DSRR99D","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-bare-edge-front-angle.jpg?v=1782284064"},{"product_id":"etude-baking-powder-b-b-deep-cleansing-foam-2-in-1-rice-bran-baking-powder-creamy-foam-gentle-scrub-5-64-oz","title":"ETUDE Baking Powder B.B Deep Cleansing Foam – 2-in-1 Rice Bran + Baking Powder, Creamy Foam \u0026 Gentle Scrub (5.64 oz)","description":"\u003cp\u003e\u003cstrong\u003eETUDE Baking Powder B.B Deep Cleansing Foam is a 2-in-1 Korean facial wash that combines rice bran and baking powder to lift makeup and gently exfoliate with a creamy foaming texture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cleanser pairs a whipped, cream-like lather with fine exfoliating particles to remove daily makeup, sunscreen and surface buildup without leaving the skin feeling tight. Formulated in a travel-friendly 5.64-ounce tube, the product blends traditional rice bran extracts with baking powder’s mild polishing action to clarify the complexion and improve skin texture as part of a regular cleansing routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser remove makeup and impurities?\u003c\/h3\u003e\n\u003cp\u003eThe formula turns into a rich foam that helps dissolve oil-based makeup and surface dirt, while gentle scrub particles carry away residual impurities. It’s designed to be used as a daily face wash that lifts foundation and light BB\/CC products during the rinsing step.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy foam dissolves everyday makeup and sunscreen\u003c\/li\u003e\n  \u003cli\u003eBaking powder aids in lifting trapped sebum and dead skin cells\u003c\/li\u003e\n  \u003cli\u003eRinses clean to reduce product buildup without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does rice bran play in the formula?\u003c\/h3\u003e\n\u003cp\u003eRice bran is included for its nourishing profile and smoothing benefits; it helps support skin softness and surface evenness when used consistently. The ingredient works alongside the cleansing agents to leave skin feeling conditioned rather than stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides gentle, natural-derived conditioning to the skin\u003c\/li\u003e\n  \u003cli\u003eSupports a smoother surface and softer touch after use\u003c\/li\u003e\n  \u003cli\u003eBalances the cleansing action so skin feels comfortable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the exfoliation suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eThe product offers mild physical exfoliation designed for frequent use by most skin types, though frequency should be adjusted for sensitive or reactive skin. The scrub particles are fine enough for regular cleansing but still provide tangible polishing when massaged into the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine scrub texture for gentle daily polishing\u003c\/li\u003e\n  \u003cli\u003eSuitable as part of a morning or evening cleansing step for normal to combination skin\u003c\/li\u003e\n  \u003cli\u003eAvoid overuse on irritated or actively inflamed skin; patch test if unsure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this cleanser into my routine?\u003c\/h3\u003e\n\u003cp\u003eUse as a second-step wash after oil-based makeup removers for heavy makeup days, or alone for lighter makeup or morning cleansing. Apply to damp skin, lather, massage for 30–60 seconds focusing on T-zone and areas with buildup, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks solo for light makeup or as a double-cleanse second step\u003c\/li\u003e\n  \u003cli\u003eMassage gently; rinse fully with lukewarm water\u003c\/li\u003e\n  \u003cli\u003eFollow with toner and moisturizer suitable to your skin type\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Baking Powder B.B Deep Cleansing Foam is aimed at anyone seeking a multitasking facial wash that removes everyday makeup and gently refines skin texture. It best suits those with normal, combination or slightly oily skin who want a creamy foam cleanser with a subtle exfoliating effect. If you have very sensitive or compromised skin, consider patch testing or using it less frequently and consult your dermatologist for tailored advice.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this cleanser remove waterproof makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It removes most everyday and non-waterproof makeup; heavy or waterproof formulas may need an oil-based remover first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily as a regular cleanser; sensitive skin may prefer 2–3 times weekly or alternate with a gentler wash.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53431991927131,"sku":"B09HHDPG44","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-front-tube-packing.jpg?v=1782284113"},{"product_id":"etude-my-lash-serum-eyelash-strengthening-serum-0-3-fl-oz-prostaglandin-free-with-biotin-ginger-non-sticky-vegan-formula","title":"ETUDE My Lash Serum eyelash strengthening serum — 0.3 fl oz, prostaglandin-free with biotin \u0026 ginger, non-sticky vegan formula","description":"\u003cp\u003e\u003cstrong\u003eETUDE My Lash Serum is a gentle, prostaglandin-free eyelash serum formulated with biotin, ginger extract and panthenol to support visibly healthier-looking lashes when used daily.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, non-sticky mascara-like serum is designed for everyday lash maintenance and targeted care of lash lines and brows. The formula combines biotin and panthenol with ginger-derived extracts to condition and visibly strengthen lashes without harsh prostaglandins, parabens or talc. Vegan-certified and easy to apply, it fits into both morning and evening routines and is suitable for those seeking a milder alternative to intensive lash treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum fit into a daily lash routine?\u003c\/h3\u003e\n\u003cp\u003eApply once a day to clean, dry lash lines with the thin applicator for targeted coverage from root to tip. The non-sticky finish layers well under mascara or over makeup removal routines, allowing flexible placement in any part of your beauty regimen.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse on upper and lower lash lines or across brows for conditioning.\u003c\/li\u003e\n\u003cli\u003eThin wand delivers precise application without product waste.\u003c\/li\u003e\n\u003cli\u003eDries quickly and won’t clump under makeup.\u003c\/li\u003e\n\u003cli\u003eDaily use recommended for consistent conditioning benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the main ingredients and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe serum blends biotin and panthenol with ginger extract to condition lashes and help them look fuller and more resilient. The formula avoids prostaglandins and known harsh additives, focusing instead on nutrient-rich, vegan-certified actives.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBiotin: supports stronger-looking lash fibers and smoother texture.\u003c\/li\u003e\n\u003cli\u003ePanthenol: helps retain moisture and improves flexibility.\u003c\/li\u003e\n\u003cli\u003eGinger extract: contributes antioxidant-rich botanical support from a gentle source.\u003c\/li\u003e\n\u003cli\u003eFree from parabens and talc; vegan-certified for ingredient transparency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes and brows?\u003c\/h3\u003e\n\u003cp\u003eThe product is crafted without prostaglandins and common irritants such as parabens and talc, lowering the risk of irritation for many users. As with any eye-area product, avoid direct contact with the eye itself and discontinue use if irritation occurs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProstaglandin-free formulation reduces risk from aggressive actives.\u003c\/li\u003e\n\u003cli\u003eVegan certification indicates strict ingredient sourcing.\u003c\/li\u003e\n\u003cli\u003eNot formulated to be applied inside the eye—stay on the lash line.\u003c\/li\u003e\n\u003cli\u003ePerform a patch test if you have very sensitive skin or known allergies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly can users expect to see differences?\u003c\/h3\u003e\n\u003cp\u003eIndividual results vary, but consistent daily application typically shows gradual improvements in lash condition and appearance over several weeks. The serum focuses on nourishment and strengthening rather than instant volumizing effects.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort-term: improved smoothness and reduced dryness within days to weeks.\u003c\/li\u003e\n\u003cli\u003eMedium-term: enhanced look of lash density and resilience over weeks.\u003c\/li\u003e\n\u003cli\u003eLong-term: continued conditioning supports healthier-looking lashes with regular use.\u003c\/li\u003e\n\u003cli\u003eFor best results, maintain steady application and avoid skipping treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE My Lash Serum is aimed at anyone who wants a milder, everyday lash conditioner—ideal for users who prefer prostaglandin-free formulas, vegans, and those with sensitive skin seeking a non-sticky application. It works for people looking to support lash health and appearance without intensive clinical treatments, and it doubles as a conditioning product for brows and targeted hairlines. If you want a daily, easy-to-use serum that layers under makeup and emphasizes gentle nourishment, this product suits a low-maintenance, ingredient-conscious routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for daily use on lash lines and brows; apply once a day for best results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula avoids prostaglandins, parabens and talc, but patch-test first and stop if irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53432078631259,"sku":"B0D4YPT6QW","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-my-lash-serum-front-packaging.jpg?v=1782285921"},{"product_id":"etude-dr-mascara-fixer-clear-lash-primer-transparent-curl-hold-volumizing-smudge-proof-0-203-fl-oz","title":"ETUDE Dr. Mascara Fixer clear lash primer — transparent curl hold, volumizing, smudge-proof (0.203 fl oz)","description":"\u003cp\u003e\u003cstrong\u003eETUDE Dr. Mascara Fixer is a transparent lash primer that locks in curl, builds volume, and prevents smudging so mascara stays lifted and defined all day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea, this clear mascara primer uses a wax-based formula to coat and support lashes before mascara application. It acts as a lightweight fixer that boosts the hold and thickness of your mascara while remaining transparent. The formula is vegan-certified and includes lash-care actives like iris ensata extract and caffeine to help maintain lash condition without weighing them down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer keep lashes curled throughout a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe long-wear wax formula sets lash shape by forming a thin, flexible film around each lash. Once applied and allowed to set, it helps mascara cling to that curled shape instead of letting lashes droop or lose lift. The result is longer-lasting curl without stiffness or flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWax-based fixer creates a supportive coating for curls\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids crunchy or rigid lashes\u003c\/li\u003e\n  \u003cli\u003ePairs with mascara to extend curl retention and lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it make my mascara smudge or transfer less?\u003c\/h3\u003e\n\u003cp\u003eApplying the fixer before mascara creates a controlled surface for pigment to adhere to, reducing smudging and transfer. The transparent coat helps mascara bond more securely to lashes, so you get clearer separation and less fallout under the eyes. It acts as a barrier without affecting mascara color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a smooth base to reduce mascara migration\u003c\/li\u003e\n  \u003cli\u003eHelps maintain neat lashes under humidity or activity\u003c\/li\u003e\n  \u003cli\u003eWorks with both waterproof and regular mascaras\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product support lash health while enhancing appearance?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains iris ensata extract and caffeine to help condition lashes while you wear it. These ingredients provide lightweight nourishment and can help lashes look fuller over time without harsh additives. Because the product is vegan-certified, it’s formulated with attention to gentle, ethically sourced components.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIris ensata extract offers conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eCaffeine adds a stimulating element for healthier-looking lashes\u003c\/li\u003e\n  \u003cli\u003eVegan-certified, free from animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ETUDE Dr. Mascara Fixer for best results?\u003c\/h3\u003e\n\u003cp\u003eApply one thin coat of the clear fixer to clean, dry lashes and let it set briefly before applying mascara. For extra hold, curl lashes first and apply a second light layer to the tips. Use alone for a natural defined look or as a primer to boost mascara volume and durability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on clean lashes; curl before application if desired\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds to set, then apply your favorite mascara\u003c\/li\u003e\n  \u003cli\u003eLayer lightly for stronger hold without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Dr. Mascara Fixer suits anyone wanting longer-lasting curl, reduced smudging, and a boost in lash volume without visible residue. It's ideal for those who wear mascara daily and want added hold, people seeking vegan-certified makeup options, and beauty lovers looking to protect and enhance their natural lashes with a lightweight primer.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, VP\/EICOSENE COPOLYMER, CYCLOPENTASILOXANE, TRIMETHYLSILOXYSILICATE, SILICA, DISTEARDIMONIUM HECTORITE, SYNTHETIC WAX, ISOBUTYLMETHACRYLATE\/BIS-HYDROXYPROPYL DIMETHICONE ACRYLATE COPOLYMER, PROPYLENE CARBONATE, ETHYLENE\/PROPYLENE COPOLYMER, IRON OXIDES (CI 77499), TRIETHOXYCAPRYLYLSILANE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this fixer with waterproof mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The clear fixer works under both waterproof and regular mascaras to improve hold and reduce smudging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product cruelty-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: ETUDE Dr. Mascara Fixer is vegan-certified; check packaging for cruelty-free labeling and certification details.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53432150360411,"sku":"B09DYH9DW3","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-front-packaging_12b81d04-325d-41c7-97ff-cc455dc7998f.jpg?v=1782287988"},{"product_id":"etude-dear-darling-water-tint-red-grapefruit-ade-9g-sun-kissed-coral-lightweight-long-lasting-lip-cheek-stain","title":"ETUDE Dear Darling Water Tint Red Grapefruit Ade - 9g Sun-Kissed Coral, Lightweight Long-Lasting Lip \u0026 Cheek Stain","description":"\u003cp\u003e\u003cstrong\u003eETUDE Dear Darling Water Tint in Red Grapefruit Ade is a lightweight, long-lasting Korean lip and cheek stain that delivers a sun-kissed coral wash of color without stickiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday wear, this 9g K-beauty tint offers vivid, buildable pigment in a water-based formula inspired by berry and citrus extracts. It combines a hydrating fruit complex with a quick-absorbing texture so color sets into a natural, stain-like finish that resists smudging. The compact tube is travel-friendly and doubles as a cheek blush, making it a versatile pick for minimalist makeup routines or layered looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color last on lips and cheeks?\u003c\/h3\u003e\n\n\u003cp\u003eThe Dear Darling Water Tint is engineered for lasting color rather than surface gloss. Once applied and blotted, the water-tint molecules bind with skin and lip tissue to maintain a stained look for hours without frequent touch-ups.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSmudge-resistant finish that stays visible through light eating and drinking.\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you increase intensity without cake or heavy layers.\u003c\/li\u003e\n  \u003cli\u003eQuick dry-down reduces transfer compared with typical glosses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the texture feel and apply?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is featherlight and non-sticky, gliding on smoothly with a thin applicator that controls placement. On lips it provides a soft, hydrated feel; on cheeks it blends easily with fingertips or a sponge for a natural flush.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWater-based, weightless consistency that absorbs fast.\u003c\/li\u003e\n  \u003cli\u003eNon-tacky finish for comfortable all-day wear.\u003c\/li\u003e\n  \u003cli\u003eWorks with fingers, brushes, or cushion tools for seamless blending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin benefits does the formula offer?\u003c\/h3\u003e\n\n\u003cp\u003eInfused with a berry fruit complex, the tint aims to keep skin and lips feeling moisturized while delivering pigment. The ingredient blend provides lightweight conditioning so lips feel softer rather than dry, even after color sets into a stain.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVitamin-rich fruit complex contributes to lip hydration.\u003c\/li\u003e\n  \u003cli\u003eLeaves a healthy-looking sheen without greasy residue.\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering under lip balms or over a base lip product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use this tint in my daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse one product to simplify your kit: sweep on lips for a concentrated coral-red hue, or tap onto the apples of the cheeks for a natural sun-kissed blush. It layers well with powders and creams, so you can tailor intensity from subtle to bold.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply a dot to center of lips then blend outward for gradient or full-color looks.\u003c\/li\u003e\n  \u003cli\u003eTap a small amount onto cheeks and blend with fingers for a quick blush.\u003c\/li\u003e\n  \u003cli\u003eLayer with lip balm for extra sheen or blot for a matte stained finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Dear Darling Water Tint in Red Grapefruit Ade suits anyone seeking a portable, dual-use color product that combines vivid pigment with a lightweight, non-sticky feel. It’s ideal for minimalists who want a single product for lips and cheeks, K-beauty fans building a versatile palette, and gift shoppers looking for a colorful, travel-ready beauty essential.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, TREHALOSE, PENTYLENE GLYCOL, 1,2-HEXANEDIOL, PEG-60 HYDROGENATED CASTOR OIL, RED 33 (CI 17200), YELLOW 6 (CI 15985), TROMETHAMINE, GLYCERYL CAPRYLATE, FRAGRANCE \/ PARFUM, RED 27 (CI 45410), BLUE 1 (CI 42090), GLYCERIN, PROPANEDIOL, PUNICA GRANATUM FRUIT JUICE, RUBUS IDAEUS (RASPBERRY) JUICE, VITIS VINIFERA (GRAPE) JUICE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on both lips and cheeks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated as a dual-use tint suitable for lips and cheeks with buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the finish sticky or transfer-prone?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the water-based formula dries down to a non-sticky, smudge-resistant stain.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53432158290267,"sku":"B0C1Z5R9BX","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-dear-darling-water-tint-front-tube.jpg?v=1782288265"},{"product_id":"etude-dear-darling-water-tint-pomegranate-ade-classic-hydrating-long-wear-lip-cheek-stain","title":"ETUDE Dear Darling Water Tint — Pomegranate Ade (Classic), Hydrating Long-Wear Lip \u0026 Cheek Stain","description":"\u003cp\u003e\u003cstrong\u003eETUDE Dear Darling Water Tint in Pomegranate Ade is a lightweight, water-based lip and cheek stain that delivers vivid, long-wear color with a hydrating finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eInspired by Korean beauty trends, this Dear Darling Water Tint offers a concentrated burst of berry-red pigment that builds from a sheer wash to a bold stain without feeling heavy. The formula absorbs quickly, resists smudging, and includes a berry fruit complex to help maintain moisture while you wear it. Compact and travel-friendly, it works as an everyday tint or a pop of color for special occasions.\u003c\/p\u003e\n\n\u003ch3\u003eHow long does the color really last during a busy day?\u003c\/h3\u003e\n\u003cp\u003eThe water-based tint is formulated to set into a stain rather than sit on top of the lips, which helps color endure through light meals and daily activities. You’ll notice the intensity fades gradually instead of patching off.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmudge-resistant finish designed for extended wear\u003c\/li\u003e\n  \u003cli\u003eBuildable pigment: layer for more longevity and saturation\u003c\/li\u003e\n  \u003cli\u003eLightweight formula minimizes transfer compared with traditional glosses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this tint feel sticky or dry my lips out?\u003c\/h3\u003e\n\u003cp\u003eETUDE crafted this tint to feel weightless and non-sticky while locking in moisture. A berry fruit complex keeps lips comfortable and adds a subtle shine, so the tint behaves like a stain with hydration rather than a drying dye.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick-absorbing texture avoids tackiness\u003c\/li\u003e\n  \u003cli\u003eInfused with fruit-derived moisture boosters for soft lips\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural sheen without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on cheeks as well as lips?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula doubles as a cheek tint. A small dot blended with fingertips or a brush blends into the skin for a flushed, natural glow that harmonizes with the lip shade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighly blendable for seamless cheek application\u003c\/li\u003e\n  \u003cli\u003eBuildable color control: subtle to vivid based on layers\u003c\/li\u003e\n  \u003cli\u003eCompact tube size makes on-the-go touch-ups easy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes Pomegranate Ade different from other shades?\u003c\/h3\u003e\n\u003cp\u003ePomegranate Ade offers a bright berry-red leaning toward pink, designed to flatter many skin tones. It reads lively without being overly warm or cool, so it works as a versatile everyday pop or a brighter statement color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBerry-inspired tint with balanced red-pink undertones\u003c\/li\u003e\n  \u003cli\u003eVibrant pigment that layers cleanly for desired intensity\u003c\/li\u003e\n  \u003cli\u003eIdeal for both daytime natural looks and evening color boosts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Anyone seeking a fuss-free, travel-ready tint that blends K-beauty vibrancy with a lightweight, hydrating feel. It suits first-time tint users and seasoned makeup lovers who want a reliable, non-sticky stain for lips and cheeks. If you prefer buildable color, low transfer, and a compact product for touch-ups, this ETUDE Dear Darling Water Tint in Pomegranate Ade fits the bill.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSmudge-Proof \u0026amp; Long-Lasting Lip Stain – vivid color that lasts all day with minimal transfer.\u003c\/li\u003e\n  \u003cli\u003eVivid \u0026amp; Buildable Color for Lip and Cheek – layerable berry tones for custom intensity.\u003c\/li\u003e\n  \u003cli\u003eLightweight, Non-Sticky Texture – glides on smoothly and absorbs quickly without stickiness.\u003c\/li\u003e\n  \u003cli\u003eHydrating Formula with Berry fruit complex – helps keep lips comfortable and naturally glossy.\u003c\/li\u003e\n  \u003cli\u003ePerfect K-Beauty Gift \u0026amp; Stocking Stuffer – compact, colorful, and well-suited for gifting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, TREHALOSE, 1,2-HEXANEDIOL, PENTYLENE GLYCOL, PEG-60 HYDROGENATED CASTOR OIL, RED 33 (CI 17200), GLYCERYL CAPRYLATE, YELLOW 6 (CI 15985), FRAGRANCE \/ PARFUM, RED 28 (CI 45410), GREEN 5 (CI 61570), GLYCERIN, PROPANEDIOL, PUNICA GRANATUM FRUIT JUICE, RUBUS IDAEUS (RASPBERRY) JUICE, VITIS VINIFERA (GRAPE) JUICE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this tint transfer-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s smudge-resistant and minimizes transfer, but heavy meals may reduce intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Pomegranate Ade be used on cheeks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply a small amount and blend for a natural, buildable cheek tint.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53432159633755,"sku":"B0DGG16C58","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-dear-darling-pomegranate-ade-front-tube.jpg?v=1782288325"},{"product_id":"etude-my-lash-serum-eyelash-brow-serum-0-6-fl-oz-prostaglandin-free-with-biotin-ginger-vegan-non-sticky","title":"ETUDE My Lash Serum — eyelash \u0026 brow serum 0.6 fl oz, prostaglandin-free with biotin \u0026 ginger, vegan non-sticky","description":"\u003cstrong\u003eETUDE My Lash Serum is a prostaglandin-free, vegan eyelash serum formulated with biotin, panthenol from ginger extract, and non-sticky texture to support visibly healthier-looking lashes.\u003c\/strong\u003e\n\n\u003cp\u003eETUDE My Lash Serum delivers a gentle daily treatment designed to nourish eyelashes and brows without prostaglandins, parabens, or talc. The formula combines biotin and panthenol derived from ginger extraction to condition hair fibers and the skin around the lash line. Packaged in a compact 0.6 fl oz applicator, this vegan-certified serum aims to fit smoothly into morning or evening routines while remaining lightweight and non-sticky.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ETUDE My Lash Serum fit into a daily beauty routine?\u003c\/h3\u003e\n\u003cp\u003eUse the serum once or twice daily on clean, dry skin along the upper and lower lash lines, or on sparse brow areas. The fine applicator helps spread a thin, even film from root to tip so the active ingredients stay where you need them without clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after cleansing and before moisturizer or makeup.\u003c\/li\u003e\n  \u003cli\u003eOne sweep along the base of lashes is usually enough.\u003c\/li\u003e\n  \u003cli\u003eSuitable for morning or evening use thanks to its non-sticky finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe serum centers on biotin and panthenol sourced from ginger extraction, plus supportive conditioning agents that strengthen and smooth the lash shaft. It avoids prostaglandins and common additives such as parabens and talc, offering a cleaner ingredient profile for sensitive skin areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin: helps improve the look of hair resilience and overall condition.\u003c\/li\u003e\n  \u003cli\u003ePanthenol (from ginger extract): adds moisture retention and smoothness to fibers.\u003c\/li\u003e\n  \u003cli\u003eLightweight base: ensures easy application and a non-sticky finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs ETUDE My Lash Serum safe for sensitive skin and easy to use?\u003c\/h3\u003e\n\u003cp\u003eThis formula is crafted without prostaglandins, parabens, or talc and holds vegan certification, making it a milder option for delicate eye areas. Because the texture is non-sticky and the applicator precise, it is simple to apply along the hairline or brows without disturbing makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProstaglandin-free and paraben-free formulation.\u003c\/li\u003e\n  \u003cli\u003eVegan-certified by a Korean agency for ingredient and process transparency.\u003c\/li\u003e\n  \u003cli\u003eFine-tipped applicator minimizes product transfer and mess.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen can I expect to see results and how should I track progress?\u003c\/h3\u003e\n\u003cp\u003eVisible improvements in lash condition are gradual and depend on consistent daily use; many users notice better texture and smoother lashes after several weeks. Track changes by photographing the eye area every 2–4 weeks under similar lighting and clean conditions.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConsistency: use daily for several weeks for best effect.\u003c\/li\u003e\n  \u003cli\u003eDocument progress with periodic photos under the same lighting.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency if irritation occurs and consult a dermatologist if needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE My Lash Serum is suited for anyone seeking a gentler, vegan-certified lash and brow conditioner that avoids prostaglandins and common irritants. It works well for people with sensitive eye skin, those who prefer cleaner beauty formulas, and users who want a non-sticky application that fits into everyday makeup and skincare routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, GLYCERIN, 1,2-HEXANEDIOL, AMMONIUM ACRYLOYLDIMETHYLTAURATE\/VP COPOLYMER, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, ALCOHOL, PANTHENOL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, BIOTIN, TOCOPHEROL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE My Lash Serum safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it's prostaglandin-, paraben-, and talc-free and vegan-certified, formulated for gentle daily use around the eye area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply once or twice daily to clean, dry lash lines or brows; use consistently for several weeks to observe changes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53432443634011,"sku":"B0D4Y55W47","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-my-lash-serum-front-packaging_e945d08b-5e1e-4204-91f9-7bbebd3fcc58.jpg?v=1782290177"},{"product_id":"etude-moistfull-collagen-cleansing-foam-face-wash-5-29-oz-hydrating-gentle-foam-cleanser","title":"ETUDE Moistfull Collagen Cleansing Foam Face Wash, 5.29 oz — Hydrating, Gentle Foam Cleanser","description":"\u003cp\u003e\u003cstrong\u003eETUDE Moistfull Collagen Cleansing Foam is a soft, hydrating face wash that cleanses without drying by using hydrolyzed collagen and lupin protein to leave skin bouncy and moisturized.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight foam cleanser from ETUDE is formulated to remove impurities while supporting skin moisture. It uses small collagen particles and plant-derived lupin protein to help retain hydration during cleansing. The result is a gentle lather that aims to cleanse thoroughly yet maintain the skin’s natural bounce and softness. Clinically tested for irritation, the formula is designed for everyday use as part of a Korean skincare routine focused on moisture.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser keep skin hydrated instead of stripping it?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains hydrolyzed collagen—small collagen fragments created through hydrolysis—that are designed to interact more readily with the skin surface. These fine particles help support moisture retention while the foam removes dirt and makeup. Also, White Lupin seed protein provides a plant-based component to reinforce skin’s hydration barrier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains hydrolyzed (fine-particle) collagen for enhanced skin contact\u003c\/li\u003e\n  \u003cli\u003eWhite Lupin protein helps support moisturized skin feel\u003c\/li\u003e\n  \u003cli\u003eLight, bouncy foam cleanses without aggressive surfactants\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily morning and evening cleansing routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and cleansing experience should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe cleanser dispenses as a creamy foam that builds into soft, cushiony bubbles. It glides across the skin to lift oil, sunscreen, and impurities while leaving a dewy finish rather than a tight, dry sensation. The lightweight foam is easy to rinse and leaves skin feeling smooth to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCream-to-foam texture that produces fine, moisturizing lather\u003c\/li\u003e\n  \u003cli\u003eGentle on skin — designed to avoid a stripped feeling after washing\u003c\/li\u003e\n  \u003cli\u003eRinses clean without heavy residue\u003c\/li\u003e\n  \u003cli\u003eWorks well under both water-hardness conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for sensitive or irritation-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe cleanser has completed a skin irritation test, indicating it was evaluated for potential irritation. While individual sensitivities vary, the product’s focus on gentle foaming and hydrating ingredients aims to reduce the risk of dryness or tightness. Patch testing before full use is recommended if you have highly reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClinically tested for skin irritation\u003c\/li\u003e\n  \u003cli\u003eNo overly harsh stripping agents emphasized in the formula\u003c\/li\u003e\n  \u003cli\u003ePlant-derived protein supports gentle care for delicate skin\u003c\/li\u003e\n  \u003cli\u003eRecommended to patch test new products on sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this fit into a daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse the Moistfull Collagen Cleansing Foam as your first step in both morning and evening routines to remove surface grime and prep skin for toners or serums. Since it leaves a hydrated feel, it pairs well with hydrating toners, essences, and lightweight serums for layered moisture. It can be used before exfoliation days or after makeup removal as the initial wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning: a gentle cleanse to refresh and prep skin\u003c\/li\u003e\n  \u003cli\u003eEvening: remove daily buildup and follow with treatment steps\u003c\/li\u003e\n  \u003cli\u003eLayer with hydrating essences or creams for best results\u003c\/li\u003e\n  \u003cli\u003eWorks as the first cleanser if you double-cleanse after heavy makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Moistfull Collagen Cleansing Foam is aimed at anyone seeking a mild, moisture-supporting face wash—especially those who prefer Korean skincare textures and want a hydrating cleanse without a tight after-feel. It suits normal to dry and combination skin types, and those looking for a gentle, daily foam cleanser that complements hydrating serums and creams. If you have very oily or acne-prone skin, consider pairing it with targeted treatments or consulting ingredient needs before switching.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROLYZED COLLAGEN(65.23%), PROPANEDIOL, CETEARYL ALCOHOL, SQUALANE, BUTYLENE GLYCOL, POLYGLYCERYL-3 METHYLGLUCOSE DISTEARATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, CAPRYLIC\/CAPRIC TRIGLYCERIDE, 1,2-HEXANEDIOL, DI-C12-13 ALKYL MALATE, PENTAERYTHRITYL TETRAETHYLHEXANOATE, HYDROXYPROPYL STARCH PHOSPHATE, HYDROXYETHYL ACRYLATE\/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, CARBOMER, GLYCERYL STEARATE, TROMETHAMINE, HYDROGENATED LECITHIN, GLYCERYL CAPRYLATE, WATER \/ AQUA \/ EAU, STEARIC ACID, PALMITIC ACID, DISODIUM EDTA, GLYCERIN, ETHYLHEXYLGLYCERIN, SORBITAN ISOSTEARATE, DIPALMITOYL HYDROXYPROLINE, HYDROLYZED LUPINE PROTEIN, MYRISTIC ACID, LAURIC ACID\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this cleanser dry out skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it’s formulated with hydrolyzed collagen and lupin protein to help retain moisture while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s designed for daily morning and evening use, though patch testing is advised for very reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53433319686491,"sku":"B09KC3YVMK","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-moistfull-collagen-front-packaging.jpg?v=1782295961"},{"product_id":"etude-ginger-sugar-overnight-lip-mask-23g-korean-lip-sleeping-mask-with-shea-murumuru-butters-for-deep-hydration","title":"ETUDE Ginger Sugar Overnight Lip Mask 23g — Korean lip sleeping mask with shea \u0026 murumuru butters for deep hydration","description":"\u003cstrong\u003eETUDE Ginger Sugar Overnight Lip Mask is a thick, restorative lip sleeping mask that soothes, hydrates and helps smooth dry or flaky lips while you sleep.\u003c\/strong\u003e\n\n\u003cp\u003eThis 23 g Korean lip sleeping mask blends ginger extract with rich emollients—shea butter, murumuru butter, beeswax and sugar-based humectants—to create a protective, moisture-locking layer. Use it as an overnight treatment for intensive restoration or as a thick balm during the day. The formula is designed to sit on the lip surface, supplying long-lasting softness without leaving lips feeling tight or flaky.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lip mask restore moisture overnight?\u003c\/h3\u003e\n\u003cp\u003eThe mask forms a dense, occlusive film that seals in hydration and prevents moisture loss while you sleep. Humectant sugars draw water into the lip surface, and butters plus beeswax create a barrier that reduces transepidermal water loss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShea and murumuru butters for deep emollient replenishment\u003c\/li\u003e\n  \u003cli\u003eSugar ingredients that attract and retain moisture\u003c\/li\u003e\n  \u003cli\u003eBeeswax helps form a protective, breathable layer\u003c\/li\u003e\n  \u003cli\u003eGinger extract contributes soothing properties and a subtle scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it as a daily lip balm or only overnight?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s versatile. Apply a thin layer during the day for extra protection in cold or dry conditions, or a thicker layer at night as an intensive sleeping pack to target flaking and rough texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThin daytime application for barrier support and shine\u003c\/li\u003e\n  \u003cli\u003eThicker overnight application for restorative care\u003c\/li\u003e\n  \u003cli\u003eWorks under lipstick as a prepping treatment when lightly applied\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish when wiped or patted into lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help with flaky or rough lips?\u003c\/h3\u003e\n\u003cp\u003eThe combination of gentle sugar-based moisturizers and rich butters helps soften dry, flaky patches and improves surface smoothness with regular use. It supports natural exfoliation by hydrating and loosening dead skin without harsh abrasion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoftens and lifts dry flakes for gentler removal\u003c\/li\u003e\n  \u003cli\u003eRegular nightly use supports smoother texture over time\u003c\/li\u003e\n  \u003cli\u003eCreates a cushion to prevent further cracking from environmental stress\u003c\/li\u003e\n  \u003cli\u003eSafe for sensitive lip skin when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and store this product for best results?\u003c\/h3\u003e\n\u003cp\u003eScoop a small amount with clean fingers or a spatula and smooth over lips before bed, or pat a modest layer during the day. Keep the jar closed and store at room temperature away from direct heat to preserve the buttery texture and scent.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a spatula or clean fingertip to prevent contamination\u003c\/li\u003e\n  \u003cli\u003eApply nightly for intensive repair; daily as needed for moisture\u003c\/li\u003e\n  \u003cli\u003eStore in a cool, dry place to maintain consistency\u003c\/li\u003e\n  \u003cli\u003eAvoid ingesting excessive product; wipe off any excess in the morning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Ginger Sugar Overnight Lip Mask is ideal for anyone with chronically dry, rough or dehydrated lips who wants an intensive yet gentle treatment. It suits those who prefer multi-use products (overnight pack and day balm), people living in dry or cold climates, and users seeking a skin-friendly formula that relies on natural emollients and sugar humectants rather than heavy synthetic silicones. If you want a straightforward, restorative lip treatment to rebuild softness and maintain moisture, this 23 g jar is engineered to provide lasting comfort and visible smoothing over repeated use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePOLYBUTENE, HYDROGENATED POLYISOBUTENE, PHYTOSTERYL ISOSTEARYL DIMER DILINOLEATE, DIISOSTEARYL MALATE, PHYTOSTERYL\/ISOSTEARYL\/CETYL\/STEARYL\/BEHENYL DIMER DILINOLEATE, DEXTRIN PALMITATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, MICROCRYSTALLINE WAX \/ CERA MICROCRISTALLINA \/ CIRE MICROCRISTALLINE, POLYETHYLENE, GLYCERIN, BEESWAX \/ CERA ALBA \/ CIRE D'ABEILLE, TOCOPHERYL ACETATE, EUPHORBIA CERIFERA (CANDELILLA) WAX \/ CANDELILLA CERA HYDROCARBONS \/ CIRE DE CANDELILLA, ASTROCARYUM MURUMURU SEED BUTTER, ETHYLENE\/PROPYLENE\/STYRENE COPOLYMER, TRIETHYLHEXANOIN, DIMETHICONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, OZOKERITE, POLYHYDROXYSTEARIC ACID, FRAGRANCE \/ PARFUM, POLYGLYCERYL-2 DIPOLYHYDROXYSTEARATE, DISTEARDIMONIUM HECTORITE, ETHYLHEXYL PALMITATE, LECITHIN, ISOSTEARIC ACID, ISOPROPYL PALMITATE, SORBITAN ISOSTEARATE, POLYGLYCERYL-3 POLYRICINOLEATE, DEHYDROACETIC ACID, BUTYLENE\/ETHYLENE\/STYRENE COPOLYMER, TREHALOSE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, WATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, BHT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every night?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply nightly as a thicker overnight pack; reduce frequency if irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe to use under lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — use a thin layer as a primer for smoother lipstick application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53433484378459,"sku":"B0B7BCSRYH","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-ginger-sugar-front-jar.jpg?v=1782297229"},{"product_id":"etude-dear-darling-marker-tint-hydrating-long-wear-lip-marker-10-sweet-cinnamon-high-pigment-glossy-finish","title":"ETUDE Dear Darling Marker Tint — Hydrating Long‑Wear Lip Marker, #10 Sweet Cinnamon, High Pigment Glossy Finish","description":"\u003cp\u003e\u003cstrong\u003eETUDE Dear Darling Marker Tint #10 Sweet Cinnamon is a high-pigment, hydrating lip marker that delivers a long-wearing, glossy tint with an easy-to-control drawing tip.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea for everyday wear, this lip marker blends the intensity of a stain with a watery, glossy finish. The lightweight formula layers smoothly and resists smudging and transfer, while the felt-style tip gives precise application for everything from full lip color to gradient looks. Sweet Cinnamon is a warm, wearable shade that pairs well with neutral or autumnal palettes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lip marker deliver long-lasting color?\u003c\/h3\u003e\n\u003cp\u003eThe formula concentrates pigments that adhere to the lips without feeling heavy. Water-light emollients help the color set evenly so it stays visible through light activities, while the glossy top layer maintains a fresh appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-pigment dye provides vivid color payoff in one stroke\u003c\/li\u003e\n  \u003cli\u003eWater-watery texture that sets yet stays comfortable\u003c\/li\u003e\n  \u003cli\u003eFormulated to minimize smudging and transfer during daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the texture hydrating and glossy?\u003c\/h3\u003e\n\u003cp\u003eETUDE balanced the tint with lightweight humectants and oils to keep lips looking juicy instead of dry. The result is a delicate sheen rather than a heavy lacquer, giving lips a healthy, fresh-looking finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, watery base prevents cakiness\u003c\/li\u003e\n  \u003cli\u003eHydrating ingredients boost surface moisture and reflect light\u003c\/li\u003e\n  \u003cli\u003eGlossy finish enhances natural lip contours without stickiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow easy is the marker tip for precise application?\u003c\/h3\u003e\n\u003cp\u003eThe marker-style applicator is designed for controlled strokes and detailed edges. Its rounded, firm tip glides across the lip line so you can draw crisp outlines, fill in color, or create popular Korean gradient looks with minimal effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThick round tip for smooth, confident strokes\u003c\/li\u003e\n  \u003cli\u003eFine control for lining, filling, or dotted gradient application\u003c\/li\u003e\n  \u003cli\u003ePortable pen format for quick touch-ups on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade suit everyday wear or special looks?\u003c\/h3\u003e\n\u003cp\u003eSweet Cinnamon is a versatile warm tone that reads as natural on many skin tones while adding a subtle, polished warmth. It's suitable for no-makeup makeup routines, layered evening looks, or mixed with other tints to customize depth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm cinnamon hue complements neutral and autumn palettes\u003c\/li\u003e\n  \u003cli\u003eWorks well as a single swipe or built-up for more intensity\u003c\/li\u003e\n  \u003cli\u003eMixes easily with balms or other tints for personalized finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Dear Darling Marker Tint #10 Sweet Cinnamon is ideal for anyone who wants vivid, comfortable color in a compact, easy-to-use format — from K‑beauty beginners seeking simple gradient lips to makeup lovers who need a portable, high-pigment tint for long days. If you prefer lightweight, hydrating formulas that still deliver bold color and precise application, this marker tint fits daily routines and travel kits alike.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does ETUDE Dear Darling Marker Tint last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It delivers several hours of visible color with minimal transfer; longevity depends on eating and rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I create a gradient lip with this marker?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the felt tip allows precise placement for soft gradients or full-coverage looks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53433485623643,"sku":"B0FLBTK6P2","price":24.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-dear-darling-marker-tint-sweet-cinnamon-front-packaging.jpg?v=1782297263"},{"product_id":"etude-soonjung-5-5-foam-cleanser-low-ph-face-wash-for-sensitive-skin-5-1-fl-oz-soothing-panthenol-madecassoside","title":"ETUDE SoonJung 5.5 Foam Cleanser — Low‑pH Face Wash for Sensitive Skin, 5.1 fl oz, Soothing Panthenol \u0026 Madecassoside","description":"\u003cstrong\u003eETUDE SoonJung 5.5 Foam Cleanser is a low-pH, hypoallergenic foaming face wash formulated to gently remove impurities while maintaining the skin's moisture barrier.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight foam cleanser from ETUDE is built for sensitive and easily irritated skin. It combines a pH 5.5 balance with soothing ingredients like panthenol and madecassoside to cleanse without stripping. The formula excludes common irritants and harsh surfactants, prioritizing a minimalist ingredient list so skin feels calm, hydrated, and comfortable after washing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cleanser protect the skin's natural barrier?\u003c\/h3\u003e\n\u003cp\u003eThe SoonJung 5.5 Foam Cleanser is formulated at a slightly acidic pH that matches healthy skin, helping preserve the barrier during cleansing. Instead of aggressive detergents, it uses milder, non-PEG surfactants to lift oil and dirt while minimizing disruption to lipids and moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003epH 5.5 balance supports barrier integrity\u003c\/li\u003e\n  \u003cli\u003eMild surfactants reduce friction and dryness\u003c\/li\u003e\n  \u003cli\u003ePanthenol and madecassoside help soothe and support recovery\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this be suitable for sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eYes—the formula is hypoallergenic and free from dozens of common irritants included in many cleansers. Fragrance-free and without sulfates, mineral oil, PEGs, or synthetic perfumes, it minimizes triggers that commonly cause redness or stinging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo synthetic perfume or tar coloring\u003c\/li\u003e\n  \u003cli\u003eFree of sulfates, mineral oil, and PEG surfactants\u003c\/li\u003e\n  \u003cli\u003eDesigned for minimal irritation and gentle, calming action\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow effective is the cleanser at removing makeup and impurities?\u003c\/h3\u003e\n\u003cp\u003eThe soft foam lifts light makeup, sunscreen residues, and daily grime while remaining gentle on the skin. For heavy or waterproof makeup, it pairs well with an oil-based or balm cleanser in a double-cleanse routine to ensure thorough removal without over-cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProduces soft, cleansing bubbles for daily residue removal\u003c\/li\u003e\n  \u003cli\u003eWorks well as a second-step wash after oil cleansing\u003c\/li\u003e\n  \u003cli\u003eHelps maintain skin comfort rather than leaving tightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and what do they do?\u003c\/h3\u003e\n\u003cp\u003eETUDE focuses on a short, purposeful ingredient profile. Panthenol (pro-vitamin B5) and madecassoside are included to support hydration and soothe the surface of the skin, while the low-irritant surfactants do the cleansing work without harsh stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol: hydrates and helps retain moisture\u003c\/li\u003e\n  \u003cli\u003eMadecassoside: soothes and calms stressed skin\u003c\/li\u003e\n  \u003cli\u003eNon-PEG, sulfate-free cleansers: gentle removal of dirt and oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ETUDE SoonJung 5.5 Foam Cleanser is aimed at anyone with sensitive, dry, or reactive skin who wants a reliable daily wash that cleans without irritation. It's a good choice for those who favor minimalist, K‑beauty formulations and people looking to protect and maintain their skin barrier while removing everyday impurities. If you wear heavy waterproof makeup, use this as the water-based second step after an oil or balm cleanser for best results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser fragrance-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of synthetic perfume and designed to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it every morning and night?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's gentle enough for twice-daily cleansing; pair with an oil cleanser for heavy makeup removal.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53434069254491,"sku":"B0CGHTJX9K","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-5-5-foam-cleanser-front-packaging.jpg?v=1782300780"},{"product_id":"etude-lip-eye-remover-dual-phase-makeup-remover-250ml-water-oil-formula-gentle-on-sensitive-skin","title":"ETUDE Lip \u0026 Eye Remover dual-phase makeup remover 250ml — water + oil formula, gentle on sensitive skin","description":"\u003cp\u003e\u003cstrong\u003eETUDE Lip \u0026amp; Eye Remover is a dual-phase water-and-oil makeup remover that dissolves waterproof mascara and long-wear lip and eye color while leaving skin comfortable and non-greasy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea and trusted by millions, this 8.45 fl.oz (250ml) bottle combines an oil layer and a water layer for efficient, gentle makeup removal. Its formula targets pigmented and waterproof products without harsh rubbing, making it a convenient step in nightly cleansing routines. Lightweight and rinse-friendly, the remover lifts makeup cleanly so you can follow with your regular face cleanser.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the two-phase (water and oil) formula work to remove makeup?\u003c\/h3\u003e\n\u003cp\u003eThe water-and-oil system pairs an oil phase that dissolves waxy pigments with a water phase that rinses residue away. Shake the bottle to mix the phases briefly, apply to cotton, and the oil component breaks down stubborn pigments while the water helps carry them off the skin. This approach minimizes scrubbing and reduces tugging around delicate eye and lip areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil phase dissolves waterproof mascara and long-wear pigments.\u003c\/li\u003e\n  \u003cli\u003eWater phase reduces oily feel and enables easy rinsing.\u003c\/li\u003e\n  \u003cli\u003eShake-before-use activates both layers for effective cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it irritate sensitive eyes or skin?\u003c\/h3\u003e\n\u003cp\u003eETUDE Lip \u0026amp; Eye Remover is formulated to be gentle and non-irritating when used as directed, making it suitable for many sensitive skin types. It removes makeup with minimal rubbing, which helps protect fragile eye and lip skin. Always patch-test new products if you have highly reactive skin or known sensitivities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle oil base minimizes mechanical rubbing.\u003c\/li\u003e\n  \u003cli\u003eNo greasy residue when wiped or rinsed away.\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive skin when patch-tested first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow efficient is it at removing waterproof mascara and long-wear lip color?\u003c\/h3\u003e\n\u003cp\u003eHighly rated by users, the dual-phase remover is formulated to lift waterproof and pigmented makeup reliably without multiple passes. Its oil component penetrates waterproof formulas, while the water phase helps clear the dissolved pigments. Many customers report smooth removal of stubborn mascara and long-wear lip stains on the first or second application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecifically designed to tackle waterproof eye and lip products.\u003c\/li\u003e\n  \u003cli\u003eOften removes heavy mascara in one or two gentle wipes.\u003c\/li\u003e\n  \u003cli\u003eLeaves skin ready for the next cleansing step without residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it as part of my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse this remover as your first cleansing step to take off eye and lip makeup, then follow with your regular facial cleanser to fully cleanse the skin. Shake bottle, saturate a cotton pad, press gently to dissolve makeup, then wipe downward or across until clean. Finish by rinsing or proceed with your double-cleanse for deeper pore cleansing and skincare application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShake before use to combine oil and water layers.\u003c\/li\u003e\n  \u003cli\u003eApply with cotton, press briefly, then wipe away makeup.\u003c\/li\u003e\n  \u003cli\u003eFollow with your cleanser for a complete double-cleanse routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this product for? ETUDE Lip \u0026amp; Eye Remover is ideal for anyone who wears long-wear or waterproof eye and lip cosmetics and wants a gentle, efficient way to remove them. It suits users who prefer a light finish without greasy residue and people following a double-cleanse skincare routine. With its 250ml size and strong customer ratings, it’s a practical choice for daily use, travel, or professional makeup removal needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, CYCLOPENTASILOXANE, SODIUM CHLORIDE, HEXYLENE GLYCOL, LAURYL METHYL GLUCETH-10 HYDROXYPROPYLDIMONIUM CHLORIDE, CAPRYLYL\/CAPRYL GLUCOSIDE, POTASSIUM PHOSPHATE, DIPOTASSIUM PHOSPHATE, DISODIUM EDTA, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to rinse after using ETUDE Lip \u0026amp; Eye Remover?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can wipe or rinse after removing makeup; following with a facial cleanser is recommended for a full clean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this remover safe for contact lens wearers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Many contact lens wearers use it safely, but remove lenses before use and avoid direct eye contact.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53434996130139,"sku":"B0FHZJJB81","price":28.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-lip-eye-remover-front-packaging.jpg?v=1782309692"},{"product_id":"etude-sunprise-mild-airy-finish-sunstick-spf50-pa-19g-matte-vegan-powdery-finish","title":"ETUDE Sunprise Mild Airy Finish Sunstick SPF50+ PA++++ — 19g Matte, Vegan Powdery Finish","description":"\u003cp\u003e\u003cstrong\u003eETUDE Sunprise Mild Airy Finish Sunstick is a lightweight, powder-finish sunscreen stick that delivers SPF50+ PA++++ protection with a non-greasy, sebum-controlling matte look.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for quick reapplication and a breathable feel, this 19g sunstick combines high-level broad-spectrum UV defense with oil-absorbing powders and a soft, silky texture. Travel-friendly and formulated without animal-derived ingredients, it’s built for festival days, beach trips, and daily commutes when you need reliable coverage that doesn’t look shiny.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this sunstick protect skin while staying lightweight?\u003c\/h3\u003e\n\u003cp\u003eThe ETUDE Sunprise sunstick uses high-SPF filters to block UVA and UVB rays while a featherlight base avoids heaviness on the skin. Its powdery finish helps diffuse light and minimizes that tacky sunscreen feel, making it comfortable for all-day wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSPF50+ PA++++ rating for strong broad-spectrum coverage\u003c\/li\u003e\n  \u003cli\u003eSheer, non-white appearance suitable for most skin tones\u003c\/li\u003e\n  \u003cli\u003ePowder components reduce shine and absorb excess oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on sensitive or oily skin without irritation?\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes mild, plant-derived ingredients and is vegan-friendly, chosen to reduce common irritants while controlling sebum. Its non-comedogenic texture glides over pores rather than sitting in them, so it’s a good choice if you react to heavier creams.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle plant-based ingredients designed for sensitive skin compatibility\u003c\/li\u003e\n  \u003cli\u003eMatte finish helps prevent clogged-looking pores\u003c\/li\u003e\n  \u003cli\u003eNo greasy residue lowers risk of breakouts linked to oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes application faster and cleaner than sprays or creams?\u003c\/h3\u003e\n\u003cp\u003eThe stick format enables precise, hands-free application: sweep the tip across face or body where coverage is needed, then blend if desired. This reduces mess, speeds up touch-ups, and keeps sunscreen off your fingers and phone screens.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwist-up stick for hygienic, convenient reapplication\u003c\/li\u003e\n  \u003cli\u003eCompact 19g size fits pockets, festival bags, or toiletry kits\u003c\/li\u003e\n  \u003cli\u003eNo spatulas or sprays required—ideal for quick touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the finish affect makeup and photos at events?\u003c\/h3\u003e\n\u003cp\u003eThe soft, powdery finish minimizes shine and fills in fine lines, helping makeup sit more evenly and reducing flashback in photos. It’s particularly useful for long days outdoors when you want a camera-ready matte look without layering heavy primers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilky texture smooths skin surface for better makeup application\u003c\/li\u003e\n  \u003cli\u003eMatte outcome reduces midday shine under stage or sun lighting\u003c\/li\u003e\n  \u003cli\u003eNon-greasy formula lowers chance of makeup sliding or separating\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Sunprise Mild Airy Finish Sunstick suits anyone seeking high-SPF protection in a fast, tidy format—especially festival-goers, commuters, and people with oily or sensitive skin who prefer a matte, vegan sunscreen. It’s also an excellent option for travelers and busy routines where quick reapplication and a non-sticky finish matter most.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMETHYL METHACRYLATE CROSSPOLYMER, DIETHYLHEXYL CARBONATE, SYNTHETIC WAX, HOMOSALATE, OCTOCRYLENE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, ETHYLHEXYL SALICYLATE, ISOPROPYL PALMITATE, DIPHENYLSILOXY PHENYL TRIMETHICONE, BUTYLOCTYL SALICYLATE, DIISOSTEARYL MALATE, DIMETHICONE, BUTYL METHOXYDIBENZOYLMETHANE, PHENETHYL BENZOATE, DIMETHICONOL, TRISILOXANE, SYNTHETIC FLUORPHLOGOPITE, ETHYLHEXYL ISONONANOATE, PHENYL PROPYL TRIMETHICONE, POLYETHYLENE, BIS-BEHENYL\/ISOSTEARYL\/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, ETHYLENE\/PROPYLENE COPOLYMER, CAMELLIA JAPONICA SEED OIL, SILICA DIMETHYL SILYLATE, CANDELILLA WAX ESTERS, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX \/ COPERNICIA CERIFERA CERA \/ CIRE DE CARNAUBA, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ADANSONIA DIGITATA SEED OIL, PHYLLANTHUS EMBLICA FRUIT EXTRACT, WATER \/ AQUA \/ EAU, BUTYLENE GLYCOL, ALOE BARBADENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this sunstick suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula uses mild, plant-based ingredients and a lightweight base designed to be gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I reapply during outdoor activities?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Reapply every two hours or after heavy sweating or towel-drying to maintain optimal sun protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53435311456603,"sku":"B0F8Q8PZHV","price":29.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-sunstick-front-compact.jpg?v=1782313505"},{"product_id":"etude-soonjung-ph-6-5-whip-cleanser-mild-micro-foaming-face-wash-5-07-fl-oz-soothing-panthenol-madecassoside","title":"ETUDE SoonJung pH 6.5 Whip Cleanser — Mild Micro-Foaming Face Wash, 5.07 fl oz, Soothing Panthenol \u0026 Madecassoside","description":"\u003cp\u003e\u003cstrong\u003eETUDE SoonJung pH 6.5 Whip Cleanser is a low-pH, micro-foaming face wash designed to cleanse without stripping, using panthenol and madecassoside to soothe and support delicate skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis whipped-cream cleanser produces dense, cushiony bubbles that remove dirt and light makeup while preserving the skin’s natural acidic balance. Formulated for sensitive or easily irritated skin, it emphasizes hydration and minimal irritation through a simplified ingredient list and fragrance-free, vegan-friendly composition.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the low pH benefit my skin during cleansing?\u003c\/h3\u003e\n\u003cp\u003eA mildly acidic pH helps the cleanser align with the skin’s natural acid mantle, reducing the chance of over-drying or disrupting barrier function. By avoiding a high-alkaline wash, it keeps skin feeling comfortable and less reactive after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated at pH 6.5 to match skin’s natural environment\u003c\/li\u003e\n  \u003cli\u003eReduces post-wash tightness and dryness\u003c\/li\u003e\n  \u003cli\u003eSupports healthier barrier recovery after cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this cleanser calm redness or irritation?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains panthenol and madecassoside, two ingredients commonly used to comfort and support stressed skin. While not a treatment for medical conditions, these actives help soothe visible irritation and reinforce moisture retention during routine use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePanthenol (pro-vitamin B5) for hydration and barrier support\u003c\/li\u003e\n  \u003cli\u003eMadecassoside for gentle calming properties\u003c\/li\u003e\n  \u003cli\u003eFragrance-free to lower irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and cleansing experience should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe product starts as a soft, whipped cream and transforms into a micro-foam that cushions the skin. Microbubbles reduce the need for vigorous rubbing, offering a gentle cleanse that helps preserve hydration while removing impurities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped-cream texture that lathers into dense foam\u003c\/li\u003e\n  \u003cli\u003eMicro-foaming action minimizes mechanical friction\u003c\/li\u003e\n  \u003cli\u003eLeaves skin feeling soft rather than stripped\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula safe for daily use and sensitive skin types?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is simplified and excludes ten commonly avoided additives to lower irritation potential. Its vegan-friendly, non-comedogenic profile makes it suitable for daily morning and evening routines for many skin types, including sensitive and reactive skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, synthetic fragrance, and mineral oil\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and vegan certified\u003c\/li\u003e\n  \u003cli\u003eMade for everyday use without over-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE SoonJung pH 6.5 Whip Cleanser is targeted to people seeking a gentle, hydrating face wash—especially those with sensitive, reactive, or easily dehydrated skin who prefer fragrance-free, vegan formulas. It’s also a good option for anyone looking to switch from harsher alkaline cleansers to a milder, low-pH routine product that focuses on comfort and barrier support.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER, GLYCERIN, SORBITOL, PROPANEDIOL, LAURYL GLUCOSIDE, DISODIUM COCOYL GLUTAMATE, PANTHENOL, CITRIC ACID, GLYCERYL CAPRYLATE, ETHYLHEXYLGLYCERIN, MADECASSOSIDE, BUTYLENE GLYCOL, TOCOPHEROL, CAMELLIA SINENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; it’s non-comedogenic and mild, but consult a dermatologist for active acne treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it morning and night?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the gentle low-pH formula is formulated for twice-daily use to maintain hydration and comfort.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53435918811483,"sku":"B092PTSDB4","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-soonjung-front-packaging_58ed3044-6034-4083-9703-e084d2fce549.jpg?v=1782320896"},{"product_id":"etude-fixing-tint-liquid-lip-stain-08-dusty-beige-4g-lightweight-waterproof-matte-long-lasting-full-coverage","title":"ETUDE Fixing Tint Liquid Lip Stain — #08 Dusty Beige (4g), Lightweight Waterproof Matte, Long‑Lasting Full Coverage","description":"\u003cstrong\u003eETUDE Fixing Tint #08 Dusty Beige is a lightweight, high‑pigment liquid lip stain that dries to a comfortable hydro‑matte finish and resists smudging, transfer, and fading.\u003c\/strong\u003e\n\n\u003cp\u003eThis compact 4g K‑Beauty lip tint delivers buildable, full‑coverage color in a muted warm‑neutral shade named Dusty Beige. Designed for all‑day wear, the formula balances intense color payoff with a non‑sticky, non‑drying texture so lips feel comfortable while color remains visibly fresh through daily activities.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color last on my lips?\u003c\/h3\u003e\n\u003cp\u003eThe Fixing Tint is formulated to set quickly and resist transfer, providing extended wear without frequent touchups. You can expect sustained color retention during routine eating and drinking, with the stain remaining visible after surface wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries to a smudge‑proof finish in about 60 seconds\u003c\/li\u003e\n  \u003cli\u003eWaterproof and transfer‑resistant for everyday activities\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural stained base after the top layer wears off\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel heavy or dry on my lips?\u003c\/h3\u003e\n\u003cp\u003eDespite its high pigment and long wear, the hydro‑matte texture is lightweight and built to avoid the tight, flaky feel common with other matte lip products. It sets to a soft matte that maintains comfort rather than causing dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFeatherweight application layer that won’t feel tacky\u003c\/li\u003e\n  \u003cli\u003eNon‑drying finish that preserves lip flexibility\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering for deeper intensity without clumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow true is the Dusty Beige shade and what looks does it create?\u003c\/h3\u003e\n\u003cp\u003e#08 Dusty Beige reads as a versatile warm‑neutral, flattering on a wide range of skin tones for everyday and office looks. It creates a subtle, polished lip with muted warmth—ideal for minimalist makeup or to balance bolder eye looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMuted beige with warm undertones for natural elegance\u003c\/li\u003e\n  \u003cli\u003eGives a full‑coverage nude look without appearing flat\u003c\/li\u003e\n  \u003cli\u003ePairs well with both soft daytime and polished evening styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and remove the tint for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly with the wand for precise coverage; allow about a minute to set to a smudge‑resistant finish. Remove with an oil‑based cleanser or makeup remover to dissolve the pigment fully and avoid abrasion when taking it off.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the applicator for clean lines and even coverage\u003c\/li\u003e\n  \u003cli\u003eLayer for deeper color, or blot for a softer stain effect\u003c\/li\u003e\n  \u003cli\u003eRemove with oil or balm remover to protect lip skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #08 Dusty Beige suits anyone seeking a dependable, non‑sticky matte lip color that lasts through daily life—ideal for commuters, busy professionals, and fans of K‑beauty finishes who want a refined nude shade in a compact tube.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, ISODODECANE, DIMETHICONE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, BUTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, TRICALCIUM PHOSPHATE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, DIISOSTEARYL MALATE, SORBITAN ISOSTEARATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, DIGLYCERIN, TITANIUM DIOXIDE (CI 77891), CETYL PEG\/PPG-10\/1 DIMETHICONE, STEARYL DIMETHICONE, MAGNESIUM SULFATE, 1,2-HEXANEDIOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, PROPYLENE CARBONATE, POLYGLYCERYL-3 DIISOSTEARATE, OCTADECENE, IRON OXIDES (CI 77491), ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, IRON OXIDES (CI 77499), POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, FRAGRANCE \/ PARFUM, SILICA DIMETHYL SILYLATE, SORBITAN OLIVATE, IRON OXIDES (CI 77492), TRIETHOXYCAPRYLYLSILANE, RED 33 (CI 17200), ETHYLHEXYLGLYCERIN, RED 28 (CI 45410), ALUMINUM HYDROXIDE, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Fixing Tint waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is water‑resistant and designed to resist smudging and transfer during normal activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this dry out my lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the hydro‑matte texture is lightweight and non‑drying, formulated to stay comfortable on lips.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436165783899,"sku":"B0CNCRPRN4","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-dusty-beige-front-packaging.jpg?v=1782323891"},{"product_id":"etude-fixing-tint-liquid-lip-stain-03-mellow-peach-lightweight-waterproof-matte-long-lasting-high-pigment-4g","title":"ETUDE Fixing Tint liquid lip stain — #03 Mellow Peach, lightweight waterproof matte, long-lasting high pigment (4g)","description":"\u003cstrong\u003eETUDE Fixing Tint #03 Mellow Peach is a lightweight, highly pigmented liquid lip stain that sets to a soft matte, transfer-resistant finish for long-lasting color.\u003c\/strong\u003e\n\n\u003cp\u003eThis Korean beauty staple delivers rich, buildable pigment in a comfortable hydro-matte texture that dries quickly and resists smudging. The formula is designed to give full coverage without feeling heavy or sticky, making it suitable for daily wear, busy schedules, and on-the-go touch-ups. The signature shade Mellow Peach offers a warm, muted peach tone that flatters a wide range of skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does the tint set and resist transfer?\u003c\/h3\u003e\n\u003cp\u003eThe Fixing Tint dries down in about 60 seconds to a smudge-proof, transfer-resistant layer, helping color stay put through normal activities. It’s formulated to minimize smears while maintaining a comfortable finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries to touch in ~60 seconds\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant during eating and light contact\u003c\/li\u003e\n  \u003cli\u003eMinimizes smudging, bleeding, and feathering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shade and formula feel drying on the lips?\u003c\/h3\u003e\n\u003cp\u003eAlthough it sets to a matte look, the hydro-matte technology keeps the finish comfortable rather than chalky. The tint layers smoothly and avoids the tightness associated with traditional matte formulas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, non-sticky texture\u003c\/li\u003e\n  \u003cli\u003eSets to a soft, moist matte rather than flaky dryness\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage without cakiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan the color survive water, meals, or long days?\u003c\/h3\u003e\n\u003cp\u003eThe formula is both waterproof and long-wearing, designed to maintain color during everyday activities like drinking, light meals, and brief exposure to water. Expect noticeable longevity, though very oily foods or vigorous rubbing will eventually require a touch-up.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof finish resists light splashes\u003c\/li\u003e\n  \u003cli\u003eHigh pigment saturation for all-day visibility\u003c\/li\u003e\n  \u003cli\u003eBest kept intact with minimal rubbing and heavy oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply or remove the Fixing Tint for best results?\u003c\/h3\u003e\n\u003cp\u003eApply directly with the wand for precise coverage; blot to diffuse edges for a stained look or layer for full opacity. For removal, use an oil-based cleanser or makeup remover followed by your regular face wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse the applicator tip to outline then fill the lips\u003c\/li\u003e\n  \u003cli\u003eBlot for a natural stain or layer for full coverage\u003c\/li\u003e\n  \u003cli\u003eRemove with oil-based remover to dissolve long-wear pigment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #03 Mellow Peach suits anyone seeking a fuss-free, long-lasting lip color with a soft matte finish—ideal for commuters, students, performers, and everyday makeup lovers who want a comfortable, high-pigment tint that stays put through a busy day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU,ISODODECANE,DIMETHICONE,VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER,BUTYLENE GLYCOL,DISTEARDIMONIUM HECTORITE,TRICALCIUM PHOSPHATE,DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER,SORBITAN ISOSTEARATE,DIISOSTEARYL MALATE,LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE,TITANIUM DIOXIDE (CI 77891),DIGLYCERIN,CETYL PEG\/PPG-10\/1 DIMETHICONE,STEARYL DIMETHICONE,MAGNESIUM SULFATE,DIPHENYLSILOXY PHENYL TRIMETHICONE,1,2-HEXANEDIOL,PROPYLENE CARBONATE,IRON OXIDES (CI 77491),POLYGLYCERYL-3 DIISOSTEARATE,OCTADECENE,ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER,POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE,RED 7 LAKE (CI 15850),FRAGRANCE \/ PARFUM,YELLOW 6 (CI 15985),SORBITAN OLIVATE,SILICA DIMETHYL SILYLATE,TRIETHOXYCAPRYLYLSILANE,RED 6 (CI 15850),SORBITAN SESQUIOLEATE,YELLOW 5 (CI 19140),ETHYLHEXYLGLYCERIN,IRON OXIDES (CI 77499),BLUE 1 LAKE (CI 42090),TOCOPHEROL,PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Fixing Tint waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to be waterproof and highly transfer-resistant for everyday activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove the long-wear tint?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based makeup remover or cleansing oil to dissolve the pigment, then cleanse normally.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436165816667,"sku":"B0CNCS3ZTZ","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-mellow-peach-front-packaging.jpg?v=1782323891"},{"product_id":"etude-fixing-tint-liquid-lipstick-cranberry-plum-4g-long-lasting-waterproof-matte-high-pigment","title":"ETUDE Fixing Tint Liquid Lipstick Cranberry Plum 4g — Long-Lasting Waterproof Matte, High Pigment","description":"\u003cp\u003e\u003cstrong\u003eETUDE Fixing Tint #07 Cranberry Plum is a lightweight, highly pigmented liquid lip stain that delivers full-coverage matte color with long-lasting, waterproof wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea for bold, comfortable color, this 4 g liquid lipstick combines intense pigment with a lightweight formula that dries to a matte finish while resisting smudging and fading. The shade \"Cranberry Plum\" blends deep berry and muted plum tones for a versatile, modern look that suits daytime elegance and evening glam. Its thin, buildable texture sits evenly on lips, letting you go from a sheer wash to fully opaque coverage in a single swipe.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will ETUDE Fixing Tint stay put through the day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to adhere and resist transfer for extended wear without feeling heavy. You can expect multi-hour color retention under normal daily conditions, and it tolerates light eating and drinking better than typical cream lipsticks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish that minimizes smudging\u003c\/li\u003e\n  \u003cli\u003eThin, clingy texture helps pigment lock to the lips\u003c\/li\u003e\n  \u003cli\u003eMaintains color intensity without frequent touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the finish and feel of this shade look like?\u003c\/h3\u003e\n\u003cp\u003eCranberry Plum dries down to a modern matte—not chalky, but velvety—offering a refined, soft-flat appearance. The lightweight formula prevents tightness while keeping a clean, blurred-edge look that photographs well.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVelvet-matte finish suitable for photos and masks\u003c\/li\u003e\n  \u003cli\u003eComfortable, non-gummy wear for hours\u003c\/li\u003e\n  \u003cli\u003eBlendable on first application; then sets to long-wear matte\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Fixing Tint for the best result?\u003c\/h3\u003e\n\u003cp\u003eApply directly from the doe-foot applicator for precise lines; blot and add another layer for fuller opacity. For a gradient or ombré lip, dab the center then blend outward with a fingertip or brush for a soft edge.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSingle swipe for medium coverage; two thin layers for full coverage\u003c\/li\u003e\n  \u003cli\u003eUse fingertip or lip brush to soften edges or create gradients\u003c\/li\u003e\n  \u003cli\u003eAllow a few seconds between layers to avoid streaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Cranberry Plum suit different skin tones and occasions?\u003c\/h3\u003e\n\u003cp\u003eThis shade reads as a balanced berry-plum that flatters a wide range of complexions. It works as a polished daytime option and ramps up easily for evening looks, pairing well with neutral or smoky eye makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCool-to-neutral undertones complement fair to deep skin tones\u003c\/li\u003e\n  \u003cli\u003eGreat for office wear, dates, and special events\u003c\/li\u003e\n  \u003cli\u003eCoordinates with minimal makeup or bold eye looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #07 Cranberry Plum is for anyone seeking a reliable, lightweight liquid lip color with strong pigmentation and extended wear. Ideal if you want a buildable matte stain that resists transfer and photographs beautifully, whether you prefer a subtle wash or full-coverage color. It's especially useful for busy days, on-the-go touch-ups, and for those exploring K-beauty finishes and shades.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Fixing Tint waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is water-resistant and resists smudging, but not fully waterproof under heavy water exposure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many grams is the product and is it travel-friendly?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The tube contains 4 g of product and its compact size makes it convenient for travel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436165849435,"sku":"B0CNCRZPV7","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-front-packaging-cranberry-plum.jpg?v=1782323890"},{"product_id":"etude-fixing-tint-liquid-lip-stain-05-midnight-mauve-long-wearing-hydro-matte-lightweight-transfer-resistant-4g","title":"ETUDE Fixing Tint liquid lip stain #05 Midnight Mauve — long‑wearing hydro‑matte, lightweight \u0026 transfer‑resistant (4g)","description":"\u003cp\u003e\u003cstrong\u003eA long-wearing, lightweight hydro-matte lip tint in shade #05 Midnight Mauve that delivers intense color, quick drying, and a transfer-resistant finish for all-day wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eETUDE Fixing Tint #05 Midnight Mauve is a Korean liquid lip stain designed to give full-coverage color with a soft matte finish. The formula dries rapidly to create a comfortable, non-sticky layer of color that resists smudging and transfer during everyday activities like talking, eating, and drinking. Packaged in a 4g tube, this shade offers a deep mauve tone suitable for both daytime and evening looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this tint set and stay put?\u003c\/h3\u003e\n\u003cp\u003eThe Fixing Tint is formulated to dry down fast—within about a minute—locking the pigment in place to reduce transfer and smudging. Once set, the color stains the lips so touch-ups are rarely needed during a normal day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries in roughly 60 seconds for minimal transfer\u003c\/li\u003e\n  \u003cli\u003eStaining action keeps pigment adhered to lip surface\u003c\/li\u003e\n  \u003cli\u003eResists smears on cups, masks, or clothing\u003c\/li\u003e\n  \u003cli\u003e4g tube is travel-friendly for on-the-go use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of finish and feel should I expect on my lips?\u003c\/h3\u003e\n\u003cp\u003eThis product offers a hydro-matte finish: a matte appearance with a slightly comfortable, non-drying feel. The texture is lightweight so lips don’t feel heavy or tacky, but it still provides reliable, full coverage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft matte look with subtle comfort\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-sticky texture\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid excessive drying or flaking\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering if you want more intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this tint waterproof and suitable for active days?\u003c\/h3\u003e\n\u003cp\u003eYes—ETUDE Fixing Tint is designed to be water-resistant and to endure everyday moisture like light sweating, drinks, and brief splashing. While it handles normal activity well, prolonged immersion (e.g., extended swimming) may eventually reduce wear time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant finish holds through drinks and light moisture\u003c\/li\u003e\n  \u003cli\u003eHigh pigment payoff keeps color vivid during the day\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant formula prevents accidental smears\u003c\/li\u003e\n  \u003cli\u003eGreat for busy schedules and multi-tasking lifestyles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and get the most out of the shade #05 Midnight Mauve?\u003c\/h3\u003e\n\u003cp\u003eFor even coverage, apply directly from the applicator to clean, exfoliated lips and allow it to dry without pressing lips together. To customize the look, layer one thin coat for a stained natural finish or build up for full opacity and deeper color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExfoliate and moisturize lips before application for smooth results\u003c\/li\u003e\n  \u003cli\u003eApply a thin first coat, let dry, then layer if desired\u003c\/li\u003e\n  \u003cli\u003eUse a lip liner to define edges for sharper results\u003c\/li\u003e\n  \u003cli\u003eBlot lightly after drying to remove any surface residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Fixing Tint #05 Midnight Mauve is aimed at makeup users seeking a dependable, high-pigment lip tint with a comfortable matte finish. It suits those who prefer low-maintenance color that stays put during commutes, workdays, or evenings out. If you want a travel-friendly 4g tube that delivers bold mauve tones without feeling sticky, this product is tailored for you.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU,ISODODECANE,DIMETHICONE,VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER,BUTYLENE GLYCOL,DISTEARDIMONIUM HECTORITE,TRICALCIUM PHOSPHATE,DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER,SORBITAN ISOSTEARATE,DIISOSTEARYL MALATE,LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE,TITANIUM DIOXIDE (CI 77891),DIGLYCERIN,CETYL PEG\/PPG-10\/1 DIMETHICONE,STEARYL DIMETHICONE,MAGNESIUM SULFATE,DIPHENYLSILOXY PHENYL TRIMETHICONE,1,2-HEXANEDIOL,PROPYLENE CARBONATE,POLYGLYCERYL-3 DIISOSTEARATE,OCTADECENE,ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER,RED 7 LAKE (CI 15850),POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE,FRAGRANCE \/ PARFUM,YELLOW 5 LAKE (CI 19140),SORBITAN OLIVATE,SILICA DIMETHYL SILYLATE,IRON OXIDES (CI 77491),YELLOW 6 (CI 15985),IRON OXIDES (CI 77499),TRIETHOXYCAPRYLYLSILANE,SORBITAN SESQUIOLEATE,BLUE 1 LAKE (CI 42090),ETHYLHEXYLGLYCERIN,RED 6 (CI 15850),RED 28 (CI 45410),RED 28 LAKE (CI 45410),YELLOW 5 (CI 19140),TOCOPHEROL,PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will ETUDE Fixing Tint smudge onto cups or masks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It dries to a transfer-resistant finish in about 60 seconds, minimizing smudges on cups and masks during normal use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Midnight Mauve suitable for dry lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The hydro-matte formula is lightweight and non-drying, but for best results exfoliate and apply a thin balm beforehand.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436169355611,"sku":"B0CNCSLDBB","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-midnight-mauve-front-packaging.jpg?v=1782323904"},{"product_id":"etude-fixing-tint-11-rose-blending-4g-long-wear-waterproof-matte-liquid-lip-stain","title":"ETUDE Fixing Tint #11 Rose Blending 4g — Long‑wear Waterproof Matte Liquid Lip Stain","description":"\u003cp\u003e\u003cstrong\u003eETUDE Fixing Tint #11 Rose Blending is a lightweight, high‑pigment liquid lip stain that dries to a soft matte, waterproof finish for long‑lasting full coverage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Korean beauty staple delivers vivid rose‑toned color in a 4g tube with a feather‑resistant formula designed to stay put through daily wear. The hydro‑matte texture applies smoothly, sets quickly, and aims to give comfortable, non‑sticky color that resists smudging and transfer. Ideal when you want the look of intense pigment without the weight of a traditional lipstick, this tint layers evenly for both full opacity and subtle washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does the tint set and become transfer‑resistant?\u003c\/h3\u003e\n\u003cp\u003eETUDE’s hydro‑matte system is formulated to dry down rapidly so the color locks in place within about a minute. Once set, it resists smearing and minimizes transfer during cups, masks, or light contact.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries to a smudge‑proof finish in ~60 seconds.\u003c\/li\u003e\n  \u003cli\u003eTransfer‑resistant when fully set—less likely to rub off on fabric or glass.\u003c\/li\u003e\n  \u003cli\u003eQuick‑drying formula suitable for touch‑and‑go application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of coverage and finish can I expect?\u003c\/h3\u003e\n\u003cp\u003e#11 Rose Blending offers intense pigment in a single swipe but is blendable for softer effects. The result is a soft matte finish that sits comfortably on the lips without a chalky feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh‑pigment payoff for full coverage in one or two coats.\u003c\/li\u003e\n  \u003cli\u003eHydro‑matte texture gives a modern matte look without heavy dryness.\u003c\/li\u003e\n  \u003cli\u003eBuildable opacity allows everything from stain to bold lip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for long days, eating, or light water activities?\u003c\/h3\u003e\n\u003cp\u003eThe Fixing Tint is designed to maintain color through regular daily activities—eating, drinking, and typical light sweating—thanks to its waterproof and long‑wear properties. While it performs well for everyday movement, full submersion or vigorous water exposure may still reduce wear time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof finish resists fading during routine activities.\u003c\/li\u003e\n  \u003cli\u003eMaintains color through casual meals and drinks.\u003c\/li\u003e\n  \u003cli\u003eNot guaranteed for extended swimming or heavy abrasion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best application and removal results?\u003c\/h3\u003e\n\u003cp\u003eFor even application, start with exfoliated, moisturized lips and apply directly from the doe‑foot applicator. To remove, use an oil‑based cleanser or makeup remover that dissolves long‑wear pigments without excessive rubbing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply on smooth, slightly hydrated lips for even spread.\u003c\/li\u003e\n  \u003cli\u003eLayer thinly to build color without patchiness.\u003c\/li\u003e\n  \u003cli\u003eUse oil or micellar makeup remover to lift waterproof pigment gently.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #11 Rose Blending is made for anyone seeking a lightweight yet highly pigmented matte lip stain that lasts throughout a busy day. It suits beauty lovers who prefer a modern matte look without heavy texture—ideal for commuters, creatives, and K‑beauty fans wanting reliable, buildable color in a compact 4g tube.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, ISODODECANE, DIMETHICONE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, BUTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, TRICALCIUM PHOSPHATE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, DIISOSTEARYL MALATE, SORBITAN ISOSTEARATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, DIGLYCERIN, CETYL PEG\/PPG-10\/1 DIMETHICONE, STEARYL DIMETHICONE, MAGNESIUM SULFATE, 1,2-HEXANEDIOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, PROPYLENE CARBONATE, RED 30 (CI 73360), POLYGLYCERYL-3 DIISOSTEARATE, OCTADECENE, TITANIUM DIOXIDE (CI 77891), ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, IRON OXIDES (CI 77499), FRAGRANCE \/ PARFUM, SILICA DIMETHYL SILYLATE, SORBITAN OLIVATE, IRON OXIDES (CI 77492), DICALCIUM PHOSPHATE, TRIETHOXYCAPRYLYLSILANE, RED 28 (CI 45410), ETHYLHEXYLGLYCERIN, SORBITAN SESQUIOLEATE, BLUE 1 LAKE (CI 42090), ALUMINUM HYDROXIDE, YELLOW 6 (CI 15985), TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will ETUDE Fixing Tint transfer onto cups?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Once fully set (about 60 seconds), the tint is transfer‑resistant and less likely to mark cups or fabric.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this waterproof lip stain?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil‑based or micellar makeup remover to gently dissolve the pigment without aggressive rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436177940827,"sku":"B0CNCTQ5B4","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-front-tube.jpg?v=1782323923"},{"product_id":"etude-fixing-tint-12-salmon-brick-hydro-matte-lip-stain-4g-long-lasting-waterproof-high-pigment","title":"ETUDE Fixing Tint #12 Salmon Brick Hydro-Matte Lip Stain 4g — Long-Lasting Waterproof, High-Pigment","description":"\u003cp\u003e\u003cstrong\u003eETUDE Fixing Tint #12 Salmon Brick is a lightweight, high-pigment hydro-matte lip stain that delivers long-lasting, waterproof color with a comfortable, non-sticky finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact 4g liquid lipstick from ETUDE blends vivid pigmentation with a featherproof, quick-setting formula so you can wear a full-coverage lip color that resists smudging and transfer. Designed in Korea, the hydro-matte texture dries down to a soft matte that feels smooth—not tight—making it ideal for everyday wear, special events, and active days alike.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color stay on without touch-ups?\u003c\/h3\u003e\n\n\u003cp\u003eThe Fixing Tint is formulated to set quickly and bind color to lips, providing hours of wear even through eating, drinking, and conversations. While individual wear time varies with activities, you can expect extended coverage compared with traditional creamy lipsticks.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFast-drying formula forms a transfer-resistant layer in about 60 seconds.\u003c\/li\u003e\n  \u003cli\u003eHydro-matte finish keeps pigment visible without frequent reapplication.\u003c\/li\u003e\n  \u003cli\u003eWaterproof properties reduce fading from moisture and light contact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel drying or heavy on the lips?\u003c\/h3\u003e\n\n\u003cp\u003eETUDE’s hydro-matte texture is lightweight and avoids the tackiness of many liquid lipsticks. The formula is engineered to sit comfortably on the lips with a soft matte finish rather than a chalky or cracking sensation.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight layer that doesn’t weigh the lips down.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky texture for natural movement and comfort.\u003c\/li\u003e\n  \u003cli\u003eSets to a comfortable finish rather than a flaky matte.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the tint perform in water or hot conditions?\u003c\/h3\u003e\n\n\u003cp\u003eThis tint is designed to resist water, sweat, and daily exposure so the color remains steady in active situations. It won’t completely eliminate all transfer in every circumstance, but it delivers reliable resistance for most everyday scenarios.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWater-resistant formula helps the color stay put while swimming or sweating.\u003c\/li\u003e\n  \u003cli\u003eHigh pigment concentration preserves shade intensity under moisture.\u003c\/li\u003e\n  \u003cli\u003eQuick set time reduces the chance of accidental smears.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best application and finish?\u003c\/h3\u003e\n\n\u003cp\u003eFor clean edges and full coverage, start with exfoliated, moisturized lips. Apply directly from the slim applicator for a precise line, then press lips together briefly to even out the pigment. For a softer, blurred look, gently dab the center and blend outward.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePrep with lip balm and blot excess before application for longevity.\u003c\/li\u003e\n  \u003cli\u003eUse the applicator tip to outline and fill for neat coverage.\u003c\/li\u003e\n  \u003cli\u003eDab and blend for ombré or natural-stain effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #12 Salmon Brick suits anyone seeking a reliable, vivid lip stain that balances strong color payoff with a lightweight feel. It’s a practical choice for busy professionals, makeup lovers who prefer long-lasting color without constant reapplication, and anyone looking for a warm salmon-brick shade that performs well in everyday and active settings. Ideal for fans of K-beauty formulas who want a wearable matte look without the dryness of traditional liquid mattes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, ISODODECANE, DIMETHICONE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, BUTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, TRICALCIUM PHOSPHATE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, DIISOSTEARYL MALATE, SORBITAN ISOSTEARATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, DIGLYCERIN, CETYL PEG\/PPG-10\/1 DIMETHICONE, STEARYL DIMETHICONE, MAGNESIUM SULFATE, 1,2-HEXANEDIOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, TITANIUM DIOXIDE (CI 77891), PROPYLENE CARBONATE, POLYGLYCERYL-3 DIISOSTEARATE, OCTADECENE, ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, IRON OXIDES (CI 77491), IRON OXIDES (CI 77499), POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, RED 30 (CI 73360), FRAGRANCE \/ PARFUM, SILICA DIMETHYL SILYLATE, SORBITAN OLIVATE, TRIETHOXYCAPRYLYLSILANE, DICALCIUM PHOSPHATE, YELLOW 6 (CI 15985), RED 28 (CI 45410), ETHYLHEXYLGLYCERIN, BLUE 1 LAKE (CI 42090), SORBITAN SESQUIOLEATE, ALUMINUM HYDROXIDE, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Fixing Tint #12 transfer-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It becomes highly transfer-resistant after about 60 seconds, reducing smudging and transfer in most daily situations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on dry or chapped lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For best results, apply over gently exfoliated and moisturized lips to avoid emphasizing dry patches.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436178104667,"sku":"B0CNCWN7N6","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-salmon-brick-front-packaging.jpg?v=1782323923"},{"product_id":"etude-fixing-tint-soft-walnut-06-4g-hydro-matte-lip-stain-long-lasting-waterproof-finish","title":"ETUDE Fixing Tint Soft Walnut #06 (4g) — Hydro-Matte Lip Stain, Long-Lasting Waterproof Finish","description":"\u003cp\u003e\u003cstrong\u003eETUDE Fixing Tint #06 Soft Walnut is a lightweight, waterproof hydro-matte lip stain that delivers full-coverage, long-lasting soft-walnut color without sticky residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea, this 4g liquid lipstick combines concentrated pigments with a quick-setting formula so color stays put through meals, drinks, and daily movement. The finish dries to a comfortable matte that resists smudging and transfer while feeling feather-light on the lips. Soft Walnut (#06) is a muted warm-brown shade ideal for everyday wear, neutral makeup looks, or layering under gloss for extra depth.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will Soft Walnut last on my lips?\u003c\/h3\u003e\n\u003cp\u003eThe Fixing Tint is formulated for extended wear and sets quickly to create a stain-like layer that resists fading. Expect color retention throughout typical daytime activities without frequent touch-ups. Duration will vary with individual habits like heavy rubbing or oily foods, but the Hydro-Matte chemistry prioritizes staying power.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSets to smudge-proof finish in about 60 seconds\u003c\/li\u003e\n  \u003cli\u003eHigh pigment concentration for single-swipe coverage\u003c\/li\u003e\n  \u003cli\u003eWaterproof and transfer-resistant in normal conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this feel dry or uncomfortable after it sets?\u003c\/h3\u003e\n\u003cp\u003eAlthough it dries to a matte look, the lightweight hydro-matte formula is designed to avoid the tight, flaky feel some mattes produce. It lays down a comfortable film rather than stripping moisture, so lips move naturally without excessive stiffness. For extra cushion you can layer a balm or a gloss over the tint.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-drying texture that minimizes flakiness\u003c\/li\u003e\n  \u003cli\u003eFeels light; not heavy or tacky\u003c\/li\u003e\n  \u003cli\u003eCompatible with topcoat glosses for added comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow opaque is the color and how do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eSoft Walnut offers rich, buildable pigmentation that covers the lip in one even stroke for full color, but it also blends well if you prefer a softer stained effect. Use the precision applicator to outline the cupid’s bow, then fill in using short, even strokes. Blot slightly for a muted stain or leave as-is for full-coverage matte color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne-stroke full coverage thanks to concentrated pigments\u003c\/li\u003e\n  \u003cli\u003ePrecision doe-foot applicator for clean edges\u003c\/li\u003e\n  \u003cli\u003eLayering allows stained or full-matte finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the tint suitable for everyday activities like eating and drinking?\u003c\/h3\u003e\n\u003cp\u003eYes — the Fixing Tint is engineered to resist common causes of transfer such as sipping and light meals. Its waterproof, quick-dry finish locks the color in place, so you won’t need constant reapplications during normal daily routines. Heavier oily foods or aggressive rubbing can still affect any lip product, so occasional touch-ups may be needed in those situations.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTransfer-resistant under casual eating and drinking\u003c\/li\u003e\n  \u003cli\u003eWaterproof finish for active lifestyles\u003c\/li\u003e\n  \u003cli\u003eDesigned to avoid feathering and bleeding along lip edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #06 Soft Walnut is ideal for anyone who wants a dependable, everyday brown-mauve matte with strong staying power — from commuters and parents to makeup lovers seeking a lightweight alternative to thick liquid mattes. It suits both minimalist looks and layered makeup techniques, perfect for those who want a comfortable longwear stain that holds up through a busy day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, ISODODECANE, DIMETHICONE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, BUTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, TRICALCIUM PHOSPHATE, DIISOSTEARYL MALATE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, SORBITAN ISOSTEARATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, DIGLYCERIN, CETYL PEG\/PPG-10\/1 DIMETHICONE, STEARYL DIMETHICONE, MAGNESIUM SULFATE, 1,2-HEXANEDIOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, PROPYLENE CARBONATE, RED 30 (CI 73360), POLYGLYCERYL-3 DIISOSTEARATE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), OCTADECENE, ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, IRON OXIDES (CI 77499), POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, FRAGRANCE \/ PARFUM, SILICA DIMETHYL SILYLATE, SORBITAN OLIVATE, YELLOW 6 (CI 15985), TRIETHOXYCAPRYLYLSILANE, RED 33 (CI 17200), ETHYLHEXYLGLYCERIN, SORBITAN SESQUIOLEATE, ALUMINUM HYDROXIDE, BLUE 1 (CI 42090), TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Fixing Tint waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to be waterproof and transfer-resistant in normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer gloss over the tint?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — you can add gloss for shine without compromising the base color's staying power.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436178170203,"sku":"B0CNCTRLQQ","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-soft-walnut-front-tube.jpg?v=1782323924"},{"product_id":"etude-curl-fix-lash-mascara-black-0-27-fl-oz-strong-curl-hold-waterproof-lightweight","title":"ETUDE Curl Fix Lash Mascara — Black 0.27 fl oz, Strong Curl Hold, Waterproof Lightweight","description":"\u003cp\u003e\u003cstrong\u003eETUDE Curl Fix Mascara is a lightweight, vegan mascara that lifts and locks lashes into a curled, clump-free look that lasts through water and humidity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea and awarded repeatedly for its curling performance, this Lash Mascara delivers defined volume, reliable hold, and wipe-free wear. The formula is lightweight yet buildable, pairing a water-resistant base with a specially shaped brush so you get lifted lashes without stiffness or flakes. Ideal for everyday wear or long days when you need lashes to stay put, it balances dramatic definition with a natural finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Curl Fix keep lashes curled all day?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines a curl-holding polymer with a lightweight feel to maintain lift for up to 24 hours in normal conditions. Rather than coating lashes into a rigid shell, it sets the curl while allowing natural movement to prevent breakage or an unnatural spiky look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProven 24-hour curl retention in application tests\u003c\/li\u003e\n  \u003cli\u003eCurl-holding ingredients that resist drooping\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents stiff lashes\u003c\/li\u003e\n  \u003cli\u003eWorks with natural lash shape for comfortable wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through sweat, humidity, or light rain?\u003c\/h3\u003e\n\u003cp\u003eThis mascara uses a waterproof and smudge-resistant formula to resist water and humidity, minimizing running and transfer. It’s engineered to remain clean and defined during daily activities, though oil-based removers are recommended for full removal.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof, sweat-resistant finish for dependable wear\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof performance in humid conditions\u003c\/li\u003e\n  \u003cli\u003eRemoves with oil-based or dedicated makeup removers\u003c\/li\u003e\n  \u003cli\u003eMaintains definition without flaking over hours of wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the brush shape affect application and volume?\u003c\/h3\u003e\n\u003cp\u003eThe Catch Bending Square Brush is designed to hug lashes from root to tip, catching fine and sparse hairs for even coverage. Dense bristles add visible volume while separating each lash to avoid clumps, so you get a fuller look with natural separation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSquare-edge design grabs lashes at the root for lift\u003c\/li\u003e\n  \u003cli\u003eDense bristles build intense volume without clumping\u003c\/li\u003e\n  \u003cli\u003eBrush shape helps define inner and outer corner lashes\u003c\/li\u003e\n  \u003cli\u003eDelivers even product distribution for a polished finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive eyes and everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, low-irritation formula is gentle for routine wear and creates a clean look without heavy residue. While not a medical product, its formulation focuses on minimal flaking and long wear, making it a practical choice for commuters, active days, and makeup routines that require dependable results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-flaking formula for comfortable daily wear\u003c\/li\u003e\n  \u003cli\u003eLightweight texture reduces eyelash weight and strain\u003c\/li\u003e\n  \u003cli\u003eVegan-certified ingredients for conscientious shoppers\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering to increase intensity without clumps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Curl Fix Mascara is aimed at anyone seeking a reliable curling mascara with strong hold and defined volume—commuters, office workers, travelers, and anyone living in humid climates. It’s well suited to users who prefer a dramatic lash effect without stiffness, as well as those who prioritize vegan beauty credentials and award-winning Korean makeup. If you want lashes that stay lifted, look separated, and resist smudging through a busy day, this product is built for that purpose.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does ETUDE Curl Fix Mascara hold a curl?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Clinical application tests show curl retention up to 24 hours under normal wear conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof and easy to remove?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s waterproof and smudge-resistant; remove with an oil-based or dedicated eye makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436211986779,"sku":"B0CPYD5CFQ","price":27.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-curl-fix-mascara-front-packaging.jpg?v=1782324107"},{"product_id":"etude-fixing-tint-liquid-lip-stain-20-pink-fig-4g-long-lasting-waterproof-matte-high-pigment-lightweight","title":"ETUDE Fixing Tint liquid lip stain #20 Pink Fig (4g) — long-lasting waterproof matte, high-pigment \u0026 lightweight","description":"\u003cp\u003e\u003cstrong\u003eETUDE Fixing Tint #20 Pink Fig is a lightweight, high-pigment liquid lip stain that dries to a soft, waterproof matte finish and delivers full-coverage color that lasts through daily wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis Korean beauty staple packs intense pigment into a slim 4g tube formulated to set quickly and resist smudging, transfer, and fading. The Hydro-Matte texture blends the comfort of a moisturizing stain with the staying power of a long-wear tint, making it suitable for busy days, layered looks, or minimal-touchup makeup routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does the tint set and become transfer-resistant?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to dry fast and form a smudge-proof layer within about 60 seconds. Once set, the color resists rubbing and contact, so you can move through your day without worrying about frequent touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries to a transfer-resistant finish in roughly one minute\u003c\/li\u003e\n  \u003cli\u003eDeveloped to minimize smudging and bleeding\u003c\/li\u003e\n  \u003cli\u003eSuitable for light activity, daily tasks, and short outings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel dry or heavy on the lips during wear?\u003c\/h3\u003e\n\u003cp\u003eETUDE’s Hydro-Matte texture balances a lightweight application with a comfortable finish, avoiding the tackiness or tightness some matte stains produce. The tint lays down a thin, breathable layer that leaves lips feeling natural rather than dry or overly stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, non-sticky finish for everyday comfort\u003c\/li\u003e\n  \u003cli\u003eHydro-matte texture designed to avoid drying out lips\u003c\/li\u003e\n  \u003cli\u003eApplies smoothly for an even, feather-free surface\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the color perform through eating, drinking, or sweating?\u003c\/h3\u003e\n\u003cp\u003e#20 Pink Fig is formulated with high pigmentation and waterproof properties to hold its hue during typical daily activities. While intense oily foods can gradually affect any lip product, this tint is engineered to maintain a clear, full-coverage stain after normal meals and drinks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof formulation helps prevent fading during light swimming or sweating\u003c\/li\u003e\n  \u003cli\u003eHigh pigment provides lasting color even after partial wear\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize reapplication after eating and drinking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow can I use this tint to build different looks?\u003c\/h3\u003e\n\u003cp\u003eThe concentrated pigment makes it easy to adapt the tint to various styles — wear a single sheer swipe for a natural wash of color or layer a second coat for rich, full coverage. It also blends well with other lip products for ombré or matte-lip combos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne light layer for a subtle, everyday flush\u003c\/li\u003e\n  \u003cli\u003eTwo or more layers for bold, opaque color payoff\u003c\/li\u003e\n  \u003cli\u003ePair with balm or gloss at the center for shine and dimension\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #20 Pink Fig is ideal for anyone seeking a fuss-free, long-lasting lip color with a matte look that remains comfortable throughout the day. It suits makeup enthusiasts who want high pigment and minimal transfer, commuters and busy professionals needing low-maintenance wear, and K-beauty fans looking to expand a lipstick collection with a compact, waterproof tint.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, ISODODECANE, DIMETHICONE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, BUTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, TRICALCIUM PHOSPHATE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, DIISOSTEARYL MALATE, SORBITAN ISOSTEARATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, STEARYL DIMETHICONE, DIGLYCERIN, TITANIUM DIOXIDE (CI 77891), CETYL PEG\/PPG-10\/1 DIMETHICONE, MAGNESIUM SULFATE, 1,2-HEXANEDIOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, PROPYLENE CARBONATE, IRON OXIDES (CI 77491), POLYGLYCERYL-3 DIISOSTEARATE, IRON OXIDES (CI 77499), ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, RED 7 LAKE (CI 15850), FRAGRANCE \/ PARFUM, SILICA DIMETHYL SILYLATE, SORBITAN OLIVATE, TRIETHOXYCAPRYLYLSILANE, RED 28 (CI 45410), SORBITAN SESQUIOLEATE, YELLOW 6 (CI 15985), ETHYLHEXYLGLYCERIN, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Fixing Tint #20 waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to be waterproof and resistant to smudging and fading during normal activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How many grams is the tube and how long does it last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The tube contains 4g of product; wear time varies but the high-pigment stain typically lasts through most of the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436238987611,"sku":"B0CYL9J7P1","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-pink-fig-front-packaging.jpg?v=1782324656"},{"product_id":"etude-fixing-tint-liquid-lipstick-18-cool-pink-on-top-4g-lightweight-waterproof-hydro-matte-long-wear","title":"ETUDE Fixing Tint liquid lipstick — #18 Cool Pink on Top (4g), Lightweight Waterproof Hydro‑Matte Long‑Wear","description":"\u003cp\u003e\u003cstrong\u003eETUDE Fixing Tint #18 Cool Pink on Top is a lightweight, high-pigment hydro-matte lip stain that dries quickly to a smudge-resistant, waterproof finish for all-day color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea, this 4 g liquid lipstick layers vivid cool-pink pigment over lips without heavy weight or sticky residue. The hydro-matte texture gives a soft, comfortable finish while locking color in place through regular wear — from coffee and conversations to light activity. The formula focuses on fast setting, strong transfer resistance, and a natural yet full-coverage look that suits both everyday makeup and longer-wear occasions.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will the color last during a normal day?\u003c\/h3\u003e\n\u003cp\u003eThe Fixing Tint is formulated to provide extended wear time so you don't need constant touch-ups. It sets into a stain that resists smudging and fading during typical daytime activities.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDries to a transfer-resistant finish in about 60 seconds\u003c\/li\u003e\n  \u003cli\u003eMaintains color through eating and drinking for several hours\u003c\/li\u003e\n  \u003cli\u003eHigh pigmentation reduces the need for multiple layers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel drying or heavy on my lips?\u003c\/h3\u003e\n\u003cp\u003eThis hydro-matte tint is designed to feel light rather than cakey; it aims to sit comfortably without the waxy or tacky sensation common in some long-wear lip products. The finish gives a soft matte look while helping lips avoid an overly parched feel.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight formula minimizes stickiness\u003c\/li\u003e\n  \u003cli\u003eNon-drying hydro-matte texture keeps comfort intact\u003c\/li\u003e\n  \u003cli\u003eApplies in a single smooth layer for breathable wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the tint waterproof and truly smudge-proof?\u003c\/h3\u003e\n\u003cp\u003eThe Fixing Tint is formulated for strong resistance to water and transfer after it sets. It delivers a waterproof, smudge-resistant stain that stays put in many everyday situations, though intense rubbing or oil-based removers will remove it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof properties hold color during light water exposure\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant once fully dried (about 60 seconds)\u003c\/li\u003e\n  \u003cli\u003eBest removed with oil-based cleansers or dedicated makeup removers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the most even, long-lasting result?\u003c\/h3\u003e\n\u003cp\u003ePrep and application technique affect wear and finish: clean, slightly exfoliated lips help the color adhere uniformly. A thin, even first swipe followed by a touch-up builds coverage while keeping the stain natural-looking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with clean, hydrated lips (light balm, blot excess before application)\u003c\/li\u003e\n  \u003cli\u003eUse the applicator to outline and fill; allow 60 seconds to set\u003c\/li\u003e\n  \u003cli\u003eLayer sparingly for deeper intensity without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Fixing Tint #18 Cool Pink on Top suits anyone seeking a vivid cool-pink lip color that lasts through a busy day without heavy feel. It's ideal for makeup lovers who prefer a natural-stain effect with high pigment, commuters, students, or anyone who wants low-maintenance, reliable color. If you value quick-drying formulas, waterproof performance, and a soft matte finish, this Korean lip stain delivers a balance of comfort and durability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER \/ AQUA \/ EAU, ISODODECANE, DIMETHICONE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, BUTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, TRICALCIUM PHOSPHATE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, DIISOSTEARYL MALATE, SORBITAN ISOSTEARATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, DIGLYCERIN, TITANIUM DIOXIDE (CI 77891), CETYL PEG\/PPG-10\/1 DIMETHICONE, STEARYL DIMETHICONE, MAGNESIUM SULFATE, 1,2-HEXANEDIOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, PROPYLENE CARBONATE, POLYGLYCERYL-3 DIISOSTEARATE, OCTADECENE, ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, FRAGRANCE \/ PARFUM, SILICA DIMETHYL SILYLATE, SORBITAN OLIVATE, RED 7 LAKE (CI 15850), IRON OXIDES (CI 77499), IRON OXIDES (CI 77491), TRIETHOXYCAPRYLYLSILANE, YELLOW 6 (CI 15985), BLUE 1 LAKE (CI 42090), ETHYLHEXYLGLYCERIN, ALUMINUM HYDROXIDE, RED 28 (CI 45410), SORBITAN SESQUIOLEATE, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long before the tint becomes smudge-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The tint sets to a transfer-resistant finish in about 60 seconds under normal conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I remove ETUDE Fixing Tint?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Remove with an oil-based cleanser or makeup remover; gentle cleansing will fully lift the waterproof stain.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436239053147,"sku":"B0CYLTT1S3","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-cool-pink-front-packaging.jpg?v=1782324651"},{"product_id":"etude-fixing-tint-liquid-lip-stain-16-baked-pecan-4g-lightweight-hydro-matte-long-lasting-waterproof-wear","title":"ETUDE Fixing Tint liquid lip stain — #16 Baked Pecan (4g), lightweight hydro-matte, long-lasting waterproof wear","description":"\u003cp\u003e\u003cstrong\u003eETUDE Fixing Tint #16 Baked Pecan is a lightweight, high-pigment liquid lip stain that dries to a comfortable hydro-matte, long-wearing finish for full-coverage color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea and packaged in a compact 4 g tube, this lip tint delivers a warm, baked-pecan brown that blends natural undertones with strong color payoff. The formula emphasizes a non-sticky, non-drying feel while setting quickly into a smudge- and transfer-resistant layer that resists fading from everyday activities like eating and drinking. It's a go-to for anyone seeking a dependable matte lip with a soft, comfortable finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does the tint set and become smudge-proof?\u003c\/h3\u003e\n\n\u003cp\u003eThe Fixing Tint dries down rapidly — typically within 60 seconds — forming a smudge-proof surface that reduces transfer. Once set, the color resists smearing on cups, clothing, and skin, helping the shade look freshly applied for hours.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDries to a smudge-proof film in about 60 seconds.\u003c\/li\u003e\n  \u003cli\u003eTransfer-resistant finish that minimizes marks on cups and fabrics.\u003c\/li\u003e\n  \u003cli\u003eQuick-dry formula for fast touch-ups and on-the-go application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it feel drying or heavy on the lips during the day?\u003c\/h3\u003e\n\n\u003cp\u003eETUDE’s hydro-matte texture is formulated to be lightweight and non-sticky, giving full color without the tightness of traditional mattes. The finish is described as a comfortable moist matte rather than a flaky or chalky dryness, making it suitable for extended wear.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLightweight layer delivers color without weighty buildup.\u003c\/li\u003e\n  \u003cli\u003eHydro-matte balance maintains a slight moisture feel while appearing matte.\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid the common sticky or cracking sensations of heavy lip paints.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color last, and is it waterproof?\u003c\/h3\u003e\n\n\u003cp\u003eThe tint offers durable staining that holds up through daily activities and shows strong resistance to water, sweat, and light rubbing. Its high-pigment concentration helps maintain full coverage even after partial wear, so you won’t need constant reapplication.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLong-lasting stain that maintains visible color all day.\u003c\/li\u003e\n  \u003cli\u003eWaterproof and sweat-resistant properties for active wear.\u003c\/li\u003e\n  \u003cli\u003eHigh pigmentation keeps coverage even after light fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should you apply and remove the tint for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a thin, even layer from the tube’s applicator and allow about a minute for the formula to set to its hydro-matte finish. To remove, use an oil-based makeup remover or micellar water formulated for long-wear products; gentle rubbing with a cotton pad will lift the stain more easily than ordinary cleansers.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply one thin coat for natural staining or layer for full coverage.\u003c\/li\u003e\n  \u003cli\u003eAllow 60 seconds to set before eating or drinking for minimal transfer.\u003c\/li\u003e\n  \u003cli\u003eUse oil-based removers or cleansing balms to dissolve waterproof pigments effectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Fixing Tint #16 Baked Pecan suits anyone who wants richly pigmented, everyday-wearable brown with a modern matte look — from commuters who need long-lasting color to makeup-lovers who prefer a lightweight, non-sticky finish. It’s also a practical pick for K-beauty fans seeking a dependable stain that blends natural warmth with strong staying power, and for users who favor quick-dry, waterproof lip products without sacrificing comfort.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e'WATER \/ AQUA \/ EAU, ISODODECANE, DIMETHICONE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, BUTYLENE GLYCOL, DISTEARDIMONIUM HECTORITE, TRICALCIUM PHOSPHATE, DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, SORBITAN ISOSTEARATE, DIISOSTEARYL MALATE, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, STEARYL DIMETHICONE, DIGLYCERIN, CETYL PEG\/PPG-10\/1 DIMETHICONE, MAGNESIUM SULFATE, 1,2-HEXANEDIOL, DIPHENYLSILOXY PHENYL TRIMETHICONE, TITANIUM DIOXIDE (CI 77891), PROPYLENE CARBONATE, POLYGLYCERYL-3 DIISOSTEARATE, IRON OXIDES (CI 77491), ACRYLATES\/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, IRON OXIDES (CI 77499), POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, FRAGRANCE \/ PARFUM, SILICA DIMETHYL SILYLATE, SORBITAN OLIVATE, RED 7 LAKE (CI 15850), TRIETHOXYCAPRYLYLSILANE, YELLOW 6 (CI 15985), IRON OXIDES (CI 77492), ETHYLHEXYLGLYCERIN, RED 28 (CI 45410), BLUE 1 LAKE (CI 42090), ALUMINUM HYDROXIDE, SORBITAN SESQUIOLEATE, TOCOPHEROL, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Fixing Tint #16 waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to be water- and sweat-resistant, offering strong hold during daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this long-lasting tint?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based remover or cleansing balm; gently massage to dissolve the pigment for easiest removal.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436242559323,"sku":"B0CZ938BFQ","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-fixing-tint-baked-pecan-front-tube.jpg?v=1782324709"},{"product_id":"etude-curl-fix-mascara-brown-waterproof-lash-mascara-strong-24h-curl-hold-lightweight-vegan-formula","title":"ETUDE Curl Fix Mascara — Brown Waterproof Lash Mascara, Strong 24H Curl Hold, Lightweight Vegan Formula","description":"\u003cp\u003e\u003cstrong\u003eETUDE Curl Fix Mascara is a lightweight, waterproof lash mascara that lifts, defines, and holds curled lashes up to 24 hours with a smudge-resistant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea and celebrated by beauty awards, this ETUDE Lash Mascara combines a curl-holding formula with a square-edge brush to coat lashes from root to tip. The vegan-certified brown formula builds volume without clumping, resists humidity and water, and keeps lashes separated for a natural yet dramatic look. Ideal for daily wear or long days when you need lashes to stay lifted and defined.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Curl Fix formula keep lashes lifted all day?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered for long-term hold: film-forming polymers set around each lash to maintain curl without stiffness. Clinical-style application tests demonstrate lasting curl performance comparable to professional lash services, while the lightweight texture avoids flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e24-hour curl retention tested through wear trials\u003c\/li\u003e\n  \u003cli\u003eLightweight, flexible polymers prevent drooping\u003c\/li\u003e\n  \u003cli\u003eWaterproof ingredients ensure resilience in humidity\u003c\/li\u003e\n  \u003cli\u003eVegan-certified formulation for cleaner beauty routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Catch Bending Square Brush different?\u003c\/h3\u003e\n\u003cp\u003eThe uniquely shaped square-edge brush is designed to reach inner and outer lashes and lift at the root. Dense bristles pick up product evenly, delivering definition and volume while reducing clumps so lashes appear naturally full and separated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSquare-edge picks up base of lashes for instant lift\u003c\/li\u003e\n  \u003cli\u003eDense bristles build intense volume without clumping\u003c\/li\u003e\n  \u003cli\u003ePrecision shaping coats short and corner lashes\u003c\/li\u003e\n  \u003cli\u003eDesigned to glide without pulling or tugging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara survive sweat, rain, or long days?\u003c\/h3\u003e\n\u003cp\u003eYes — the waterproof, smudge-proof formula resists water, sweat, and humidity to keep mascara intact. The finish remains clean and defined without running or transferring, making it suitable for active days or humid climates.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof chemistry resists tears and rain\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof wear keeps eye area tidy\u003c\/li\u003e\n  \u003cli\u003eDoesn’t flake or smudge under normal daily activity\u003c\/li\u003e\n  \u003cli\u003eIdeal for travel, workouts, and long workdays\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow natural does the brown shade look, and is it easy to remove?\u003c\/h3\u003e\n\u003cp\u003eThe brown hue gives a softer, more natural finish than stark black, enhancing lashes without heavy contrast. Removal is straightforward with an oil-based cleanser or dedicated makeup remover; gentle rubbing or micellar water may require slightly more effort due to the waterproof finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrown shade for softer, daytime-friendly definition\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage from natural to dramatic volume\u003c\/li\u003e\n  \u003cli\u003eRemoves with oil-based cleansers or makeup remover\u003c\/li\u003e\n  \u003cli\u003eWaterproof nature requires proper makeup-removal steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Curl Fix Mascara is suited to anyone seeking a reliable, award-winning curling mascara with a lightweight feel and waterproof wear. It’s a good match for people who prefer brown for a softer look, need longwear performance for active or humid days, and want a vegan-certified option that builds volume without clumps. If you want defined, lifted lashes that stay put from morning to night, this mascara delivers professional-style curl with everyday convenience.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eISODODECANE, TRIMETHYLSILOXYSILICATE, CERESIN, DEXTRIN PALMITATE\/ETHYLHEXANOATE, TALC, BUTYL ACRYLATE\/HYDROXYPROPYL DIMETHICONE ACRYLATE COPOLYMER, MICROCRYSTALLINE WAX \/ CERA MICROCRISTALLINA \/ CIRE MICROCRISTALLINE, DISTEARDIMONIUM HECTORITE, IRON OXIDES (CI 77499), IRON OXIDES (CI 77491), POLYPROPYLSILSESQUIOXANE, PROPYLENE CARBONATE, HYDROGENATED POLYISOBUTENE, IRON OXIDES (CI 77492), TRIETHOXYCAPRYLYLSILANE, BHT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Curl Fix Mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is waterproof and smudge-resistant for long-lasting wear in humidity and light rain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this waterproof mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based cleanser or waterproof makeup remover; gently massage to dissolve the product before rinsing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436266185051,"sku":"B0DYMMZ3G4","price":27.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-curl-fix-mascara-front-packaging_1c28c118-99a0-4fdf-ac5c-0da76efac65f.jpg?v=1782325036"},{"product_id":"etude-sebum-soak-jelly-pressed-powder-setting-powder-translucent-compact-oil-control-matte-finish-for-oily-combination-skin","title":"ETUDE Sebum Soak Jelly Pressed Powder setting powder — Translucent compact, oil-control matte finish for oily \u0026 combination skin","description":"\u003cp\u003e\u003cstrong\u003eETUDE Sebum Soak Jelly Pressed Powder is a lightweight jelly-balm setting powder that instantly mattifies skin and absorbs excess oil for a smooth, pore-blurring finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact powder blends a cushiony jelly texture with micro-spherical powder to reduce shine without a chalky cast. Designed for both pre- and post-makeup use, it behaves like blotting paper in powder form—so it controls sebum and keeps skin looking fresh while feeling comfortable. The formula aims to fill fine lines and pores to create a softer, more even surface and is portable for quick touch-ups during the day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the jelly-balm texture improve makeup finish?\u003c\/h3\u003e\n\u003cp\u003eThe unique jelly-balm base spreads smoothly and settles into the skin, creating a refined surface that minimizes the look of pores and fine lines. Unlike traditional powders that can cake, this texture maintains a natural, breathable finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFills and smooths pores and texture for a seamless look\u003c\/li\u003e\n  \u003cli\u003eApplies evenly without patchiness for beginners and pros\u003c\/li\u003e\n  \u003cli\u003eFeels lightweight and non-drying on the skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep shine away during long days?\u003c\/h3\u003e\n\u003cp\u003eYes — the powder contains multi-micro spherical particles that absorb excess sebum and help sustain a matte appearance. It reduces visible oil while preserving a soft, natural look rather than a flat, powdery effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant oil absorption like blotting paper in powder form\u003c\/li\u003e\n  \u003cli\u003eHelps skin stay fresh without overdrying throughout the day\u003c\/li\u003e\n  \u003cli\u003eGood for touch-ups to remove shine between applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use this powder?\u003c\/h3\u003e\n\u003cp\u003eUse it after your moisturizer and sunscreen, before foundation for a smoother base, or after makeup to set and control shine. Its compact design makes it ideal for midday touch-ups without disturbing foundation or tinted skincare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-foundation: creates a smoother canvas for application\u003c\/li\u003e\n  \u003cli\u003ePost-makeup: sets makeup and reduces shine without cakiness\u003c\/li\u003e\n  \u003cli\u003eOn bare skin: provides a soft translucent matte effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for different skin types and genders?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets oily and combination skin but is formulated to be suitable for all skin types seeking oil control without tightness. It’s lightweight and non-sticky, making it a versatile option for anyone wanting a matte, natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for oily and combination skin types\u003c\/li\u003e\n  \u003cli\u003eAlso appropriate for normal or slightly dry skin when used sparingly\u003c\/li\u003e\n  \u003cli\u003eMarketed as unisex and convenient for both men and women\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ETUDE Sebum Soak Jelly Pressed Powder is for people who want reliable oil control with a natural matte finish—those who need a smoothing, pore-refining setting powder that won’t cake or dry out the skin. It suits makeup beginners and enthusiasts who appreciate a compact, travel-ready product for quick touch-ups, and anyone who prefers a soft, breathable finish over a heavy powdered look.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDIMETHICONE, SILICA, C12-15 ALKYL BENZOATE, POLYGLYCERYL-2 TRIISOSTEARATE, VINYL DIMETHICONE\/METHICONE SILSESQUIOXANE CROSSPOLYMER, SYNTHETIC WAX, MICROCRYSTALLINE WAX, 1,2- HEXANEDIOL, SORBITAN ISOSTEARATE, CAPRYLIC\/CAPRIC GLYCERIDES, CAPRYLYL GLYCOL, BLUE 1 LAKE (CI 42090)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this powder on dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use sparingly on dry skin to avoid accentuating texture; hydrate first for best results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it suitable for touch-ups over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The jelly-pressed formula layers well for quick midday shine control without disturbing makeup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436339716443,"sku":"B0FG2QCBBN","price":29.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-jelly-pressed-powder-compact-front.jpg?v=1782326464"},{"product_id":"etude-nymph-aura-volumer-face-primer-0-81-fl-oz-hydrating-radiant-glass-skin-finish","title":"ETUDE Nymph Aura Volumer Face Primer 0.81 fl oz — Hydrating, Radiant Glass-Skin Finish","description":"\u003cp\u003e\u003cstrong\u003eETUDE Nymph Aura Volumer is a lightweight, hydrating Korean face primer that creates a luminous, glass-skin finish while smoothing and nourishing the complexion.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to sit under makeup or be worn alone, this Korean beauty primer combines moisture-rich ingredients with light-reflecting particles to produce a natural, dewy glow. It acts as both a smoothing base for foundation and a skin-enhancing cream to boost radiance and hydration throughout the day. The formula includes low-molecular-weight hyaluronic acid for deeper moisture delivery and argan plus avocado oils for supple skin feel—best suited to normal, combination, and dry skin types.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer create a glass-skin glow?\u003c\/h3\u003e\n\u003cp\u003eThe product uses subtle light-diffusing agents and a hydrating base to reflect light across the skin surface, producing an even, water-glow look without heavy shimmer. Applied sparingly, it blurs fine texture and visually smooths the complexion, giving a refreshed, luminous appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-reflecting finish for soft radiance\u003c\/li\u003e\n  \u003cli\u003eHydrating base that emphasizes dewy texture\u003c\/li\u003e\n  \u003cli\u003eBlurs microtexture for smoother makeup application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help my makeup stay smooth all day?\u003c\/h3\u003e\n\u003cp\u003eNymph Aura Volumer creates a slightly tacky, balanced surface that helps foundation and cushion products adhere more evenly, reducing patchiness. While it improves the overall look and longevity of makeup, it’s primarily formulated to enhance glow and hydration rather than oil control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates an even canvas for foundation or cushion\u003c\/li\u003e\n  \u003cli\u003eReduces visible dry patches and uneven coverage\u003c\/li\u003e\n  \u003cli\u003eNot intended as a mattifying or oil-control primer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of skin benefits does it provide?\u003c\/h3\u003e\n\u003cp\u003eThe blend of low-molecular hyaluronic acid plus botanical oils supplies both immediate surface hydration and improved skin comfort. These ingredients help retain moisture and leave skin feeling softer, though those with oily skin should consider a different primer option.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLow-molecular hyaluronic acid for deeper hydration\u003c\/li\u003e\n  \u003cli\u003eArgan and avocado oils for skin nourishment and suppleness\u003c\/li\u003e\n  \u003cli\u003eLightweight cream texture that layers under cosmetics\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount after skincare and before foundation or cushion makeup. Pat or smooth gently with fingertips, allowing the product to settle for a minute before layering other products; it also works when worn solo to impart a natural glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after moisturizer and sunscreen\u003c\/li\u003e\n  \u003cli\u003eStart with pea-sized amount, build if needed\u003c\/li\u003e\n  \u003cli\u003eBlend with fingers or sponge for even coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Nymph Aura Volumer is ideal for anyone seeking a radiant, dewy finish—especially those with normal, dry, or dehydrated-combination skin who want a luminous base for makeup or a glowy no-makeup look. If you have oily or very acne-prone skin, consider a mattifying or oil-control primer instead, as this formulation emphasizes moisture and sheen rather than reducing shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear this under foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a small amount after moisturizer; it creates a smooth, hydrating base that helps foundation apply evenly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it suitable for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This primer is not recommended for oily skin because it emphasizes moisture and a dewy finish rather than oil control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436755149147,"sku":"B0CWL33ZMV","price":32.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-nymph-aura-front-packaging.jpg?v=1782334091"},{"product_id":"etude-moistfull-collagen-eye-cream-0-94-fl-oz-hydrating-fast-absorbing-with-super-collagen-lupinus-protein","title":"ETUDE Moistfull Collagen Eye Cream 0.94 fl oz — Hydrating, Fast-Absorbing with Super Collagen \u0026 Lupinus Protein","description":"\u003cp\u003e\u003cstrong\u003eETUDE Moistfull Collagen Korean Eye Cream is a lightweight, hydrating eye treatment that delivers concentrated Super Collagen Water and Lupinus Albus Protein to nourish and plump the delicate eye area.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis creamy-yet-fast-absorbing eye cream is formulated to support hydration and elasticity around the eyes without feeling heavy or greasy. It combines a high concentration of Super Collagen Water with plant-derived Lupinus Albus Protein in a gentle formula that is free from eight harsh ingredients and dermatologically tested for sensitive skin. The tube contains 0.94 fl oz (28 ml), making it convenient for daily use and travel.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this eye cream hydrate without leaving residue?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses finely processed Super Collagen Water at a high ppm to boost surface moisture while a lightweight emulsion base ensures quick absorption. You get noticeable hydration that layers well under serums, sunscreens, and makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e652,300 ppm Super Collagen Water for intensive moisture binding\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing creamy texture that avoids greasiness\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish ideal for morning routines and makeup layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients power the ETUDE Moistfull Collagen eye cream?\u003c\/h3\u003e\n\u003cp\u003eThe product centers on two main actives: Super Collagen Water for moisture retention and Lupinus Albus Protein, a plant-derived peptide-like ingredient known for supporting skin resilience. The combination aims to improve skin suppleness around the eye contour while maintaining a gentle profile for sensitive skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuper Collagen Water: concentrated hydration source\u003c\/li\u003e\n  \u003cli\u003eLupinus Albus Protein: plant protein to help support skin texture\u003c\/li\u003e\n  \u003cli\u003eFree from 8 harsh ingredients and dermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this eye cream into my skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount morning and night after cleansing and toning, and before heavier creams or makeup. Pat gently with your ring finger around the orbital bone to encourage absorption without tugging the delicate skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea-sized drop for both eyes\u003c\/li\u003e\n  \u003cli\u003eGently tap into skin; do not rub\u003c\/li\u003e\n  \u003cli\u003eLayer under sunscreen in the morning and a heavier night cream if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this eye cream suitable for sensitive skin and daily use?\u003c\/h3\u003e\n\u003cp\u003eYes. ETUDE designed this formula to be gentle: it’s free from eight harsh ingredients commonly found in cosmetics and has undergone dermatological testing. Its mild, fast-absorbing texture makes it suitable for everyday use in both AM and PM routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologically tested for safety on sensitive skin\u003c\/li\u003e\n  \u003cli\u003eFree of common irritants noted in the ingredients list\u003c\/li\u003e\n  \u003cli\u003eLight texture supports frequent application without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Moistfull Collagen Eye Cream suits anyone seeking a non-greasy, hydrating eye treatment—particularly those who want concentrated collagen-based moisture and gentle plant protein support. It’s ideal for users who layer multiple products, makeup wearers who need a residue-free under-eye base, and anyone with sensitive skin looking for a mild, everyday eye cream. The compact 0.94 fl oz tube makes it practical for commuters and travelers who want dependable eye hydration on the go.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product is in the tube?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The ETUDE Moistfull Collagen Eye Cream contains 0.94 fl oz (28 ml).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The fast-absorbing, non-sticky texture layers well under makeup and sunscreen.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436948349275,"sku":"B09KC44MGK","price":35.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-eye-cream-front-tube.jpg?v=1782338871"},{"product_id":"etude-contour-powder-creator-cool-undertone-bronzer-contour-palette-vegan-velvety-matte","title":"ETUDE Contour Powder Creator — Cool‑Undertone Bronzer \u0026 Contour Palette, Vegan Velvety Matte","description":"\u003cp\u003e\u003cstrong\u003eETUDE Contour Powder - Creator is a two‑shade bronzer and contour palette crafted for cool undertones to create a soft, selfie‑ready sculpted look with a smooth, velvety finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact palette pairs an ash‑infused contour shade with a complementary bronzer to recreate genuine shadow and dimension without warm redness. The finely milled formula blends easily and is built for straightforward two‑step application: define, then warm. Because the pigments are tuned for cool undertones, the result reads natural in photos and in daylight, while the vegan formulation aligns with ethical beauty choices.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this palette make contouring faster for everyday use?\u003c\/h3\u003e\n\u003cp\u003eETUDE simplified contouring into two coordinated shades so you can shape and warm the face in fewer strokes. The design removes guesswork—apply the darker ash tone for structure and the lighter bronzer to blend and lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTwo‑step system: one defining shade and one blending\/bronzing shade\u003c\/li\u003e\n  \u003cli\u003eVelvety texture that layers without patchiness\u003c\/li\u003e\n  \u003cli\u003eCompact layout for quick on‑the‑go touchups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the ash tones look natural on cool skin tones?\u003c\/h3\u003e\n\u003cp\u003eYes—the palette uses ash‑infused pigments developed to mimic the look of true shadow rather than warm chestnut or orange. That means clean, cool definition without unwanted red or yellow undertones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated specifically for cool undertones\u003c\/li\u003e\n  \u003cli\u003eNeutralized pigments avoid warmth or sallowness\u003c\/li\u003e\n  \u003cli\u003ePhotogenic finish that sits naturally under different lighting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the finish and texture like during application?\u003c\/h3\u003e\n\u003cp\u003eThe powder is finely milled and velvety, offering buildable coverage that blends seamlessly into skin or base makeup. It lays down true‑to‑shade color with minimal fallout and evens out under studio or natural light.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmooth, easily blendable formula for soft edges\u003c\/li\u003e\n  \u003cli\u003eMatte, natural finish suitable for photography\u003c\/li\u003e\n  \u003cli\u003eMinimal dusting for cleaner application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this product follow ethical or ingredient standards I should know about?\u003c\/h3\u003e\n\u003cp\u003eETUDE’s Contour Powder and its included brush are 100% vegan, reflecting the brand’s commitment to cruelty‑free and sustainable choices. The palette is produced in Korea and complies with local cosmetic regulations and testing practices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan formulation and brush\u003c\/li\u003e\n  \u003cli\u003eMade in Korea with quality control measures\u003c\/li\u003e\n  \u003cli\u003eDesigned without animal‑derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ETUDE Contour Powder - Creator is ideal for anyone with cool or neutral‑cool undertones who wants an easy, reliable contour system—beginners who prefer a limited palette and experienced users who need a travel‑friendly kit. It suits photo‑savvy shoppers seeking a matte, natural finish and conscious consumers who prioritize vegan beauty options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e[Tone and tone] TALC, MICA, PENTAERYTHRITYL TETRAETHYLHEXANOATE, NYLON-12, DIISOSTEARYL MALATE, MAGNESIUM STEARATE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), DIMETHICONE, IRON OXIDES (CI 77491), 1,2-HEXANEDIOL, AMINOPROPYL DIMETHICONE, POLYMETHYLSILSESQUIOXANE, GLYCERYL CAPRYLATE, MANGANESE VIOLET (CI 77742), TRIETHOXYCAPRYLYLSILANE, ALUMINA, SILICA [Mood on] TALC, MICA, PENTAERYTHRITYL TETRAETHYLHEXANOATE, NYLON-12, DIISOSTEARYL MALATE, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492), MAGNESIUM STEARATE, IRON OXIDES (CI 77499), IRON OXIDES (CI 77491), DIMETHICONE, 1,2-HEXANEDIOL, AMINOPROPYL DIMETHICONE, POLYMETHYLSILSESQUIOXANE, GLYCERYL CAPRYLATE, TRIETHOXYCAPRYLYLSILANE, ALUMINA, SILICA [Shade Maker #1 Shading] ISODODECANE, TRIMETHYLSILOXYSILICATE, C12-15 ALKYL ETHYLHEXANOATE, SYNTHETIC WAX, SILICA, CERESIN, CYCLOPENTASILOXANE, TITANIUM DIOXIDE (CI 77891), DIMETHICONE, VP\/HEXADECENE COPOLYMER, SYNTHETIC BEESWAX, METHYL METHACRYLATE CROSSPOLYMER, IRON OXIDES (CI 77492), DIMETHICONE\/VINYL DIMETHICONE CROSSPOLYMER, STEARIC ACID, IRON OXIDES (CI 77499), IRON OXIDES (CI 77491), DISTEARDIMONIUM HECTORITE, POLYHYDROXYSTEARIC ACID, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, PROPYLENE CARBONATE, ALUMINUM HYDROXIDE, ETHYLHEXYL PALMITATE, LECITHIN, ISOSTEARIC ACID, ISOPROPYL MYRISTATE, POLYGLYCERYL-3 POLYRICINOLEATE, WATER \/ AQUA \/ EAU\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this contour palette suitable for warm undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The palette is formulated for cool undertones; warm‑undertoned users may prefer a warmer contour or use the bronzer shade lightly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ETUDE Contour Powder vegan and cruelty‑free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—the contour powder and included brush are 100% vegan, aligned with ETUDE’s cruelty‑free standards.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436975907163,"sku":"B0983G5MKW","price":32.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-contour-palette-front.jpg?v=1782339206"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/collections\/etude-dr-mascara-fixer-front-bottle.jpg?v=1782419431","url":"https:\/\/remediesbeauty.co.uk\/collections\/brand-etude.oembed","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}