{"title":"As I Am","description":"\u003cdiv style=\"background:#f7f2f4;border-left:4px solid #b5587a;padding:14px 18px;border-radius:8px;margin:0 0 1.3rem;\"\u003e\u003cstrong\u003eAs I Am in the UK: 35 products at Remedies Beauty, including conditioner, styling creams and shampoo, from £21 with free UK delivery.\u003c\/strong\u003e\u003c\/div\u003e\u003cp\u003eThe As I Am range here is made up of conditioner (12), styling creams (7), shampoo (5) and hair treatments (4), plus 7 other items. Prices run from £21 to £53, and most sit between £22 and £23.\u003c\/p\u003e\u003cp\u003eA good place to start: \u003ca href=\"\/products\/as-i-am-jamaican-black-castor-oil-smoothie-curl-defining-styling-cream-16-oz-lightweight-strong-flexible-hold\"\u003eAs I Am Jamaican Black Castor Oil Smoothie Curl Defining Styling Cream\u003c\/a\u003e, \u003ca href=\"\/products\/as-i-am-bond-repair-shampoo-for-damaged-hair-8-oz-moringa-ceramides-strengthening-hydration\"\u003eAs I Am Bond Repair Shampoo for Damaged Hair\u003c\/a\u003e and \u003ca href=\"\/products\/as-i-am-coconut-water-hydrating-hair-spray-16-fl-oz-aloe-vera-ceramides-lightweight-frizz-control\"\u003eAs I Am Coconut Water Hydrating Hair Spray\u003c\/a\u003e. Check the size and whether a listing is a single bottle or a multipack before you order; many are US sizes shown in fl oz with ml.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eCan I buy As I Am in the UK?\u003c\/h3\u003e\u003cp\u003eYes. Remedies Beauty lists 35 As I Am products for delivery to UK addresses, priced in pounds, with no minimum spend.\u003c\/p\u003e\u003ch3\u003eWhich As I Am products do you stock?\u003c\/h3\u003e\u003cp\u003eThe range is made up of conditioner (12), styling creams (7), shampoo (5) and hair treatments (4). Use the filters on this page to narrow by type and price.\u003c\/p\u003e\u003ch3\u003eHow much does As I Am cost?\u003c\/h3\u003e\u003cp\u003eAs I Am products here cost from £21 to £53. Delivery to UK addresses is free, and unopened items can be returned free within 30 days.\u003c\/p\u003e\u003c!-- rb-rel --\u003e\u003cdiv style=\"margin-top:1.6rem;padding:16px 18px;background:#f7f2f4;border-radius:10px;\"\u003e\n\u003ch2 style=\"margin-top:0;font-size:1.05rem;\"\u003eRelated collections\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin:0;\"\u003e\u003ca href=\"\/collections\/conditioner\"\u003eConditioner\u003c\/a\u003e · \u003ca href=\"\/collections\/styling-creams\"\u003eCurl \u0026amp; Styling Creams\u003c\/a\u003e · \u003ca href=\"\/collections\/shampoo\"\u003eShampoo\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-masks\"\u003eHair Masks \u0026amp; Treatments\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e · \u003ca href=\"\/pages\/shop-by-brand\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"as-i-am-coconut-water-hydrating-hair-spray-16-fl-oz-aloe-vera-ceramides-lightweight-frizz-control","title":"As I Am Coconut Water Hydrating Hair Spray, 16 fl oz — Aloe Vera \u0026 Ceramides, Lightweight Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Coconut Water 16 fl oz is a lightweight, coconut-water-infused spray that instantly hydrates hair and scalp while softening strands and reducing frizz.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis fast-absorbing spray blends coconut water, aloe vera and ceramides with sub-micron delivery technology to refresh and strengthen hair without weighing it down. Formulated for everyday use, it refreshes textured, curly, coily and straight hair types, helping hair appear softer and more manageable between washes. The formula targets moisture balance and surface smoothness while supporting a healthy-looking scalp and overall hair vitality.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice hydration and frizz control?\u003c\/h3\u003e\n\u003cp\u003eResults are immediate: a light mist delivers instant surface hydration and a smoother appearance. The sub-micron technology reduces drying time and helps ingredients penetrate more evenly, so you should feel softer, more manageable hair right after application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant mist hydrates without heaviness\u003c\/li\u003e\n  \u003cli\u003eSub-micron particles promote faster absorption\u003c\/li\u003e\n  \u003cli\u003eCoconut water and aloe visibly soften strands\u003c\/li\u003e\n  \u003cli\u003eCeramides help smooth the hair cuticle for reduced frizz\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on wet and dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes — this spray works on both damp and dry hair. On wet hair it helps lock in moisture before styling; on dry hair it refreshes curls, fights frizz and restores softness between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after cleansing to boost hydration before styling\u003c\/li\u003e\n  \u003cli\u003eSpritz on dry hair to revive definition and reduce flyaways\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use and quick touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat exactly do coconut water, aloe vera and ceramides do here?\u003c\/h3\u003e\n\u003cp\u003eEach ingredient plays a distinct role: coconut water provides lightweight hydration and electrolytes, aloe vera soothes and conditions the scalp and strands, and ceramides help reinforce the hair’s outer layer for smoother texture. Together they restore manageability while maintaining a natural, non-greasy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water: lightweight moisture and shine without buildup\u003c\/li\u003e\n  \u003cli\u003eAloe vera: calming hydration and improved slip for easier detangling\u003c\/li\u003e\n  \u003cli\u003eCeramides: support smoother strand alignment and cuticle integrity\u003c\/li\u003e\n  \u003cli\u003eSub-micron technology: aids even distribution and faster uptake\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work for my specific hair type and routine?\u003c\/h3\u003e\n\u003cp\u003eThe formula is versatile for a wide range of textures — from fine to coarse, curly to straight — and complements both low- and high-manipulation routines. It’s especially useful for people who want lightweight moisture, easier styling and quicker refreshes between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for textured and natural hair that needs daily hydration\u003c\/li\u003e\n  \u003cli\u003eLight enough for fine hair seeking frizz control without weight\u003c\/li\u003e\n  \u003cli\u003eGreat as a pre-styling mist or daily refresher for defined styles\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish works well under oils and creams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Coconut Water 16 fl oz is designed for anyone seeking a refreshing, non-heavy hydrator that supports manageable, smoother-looking hair and a balanced scalp. If you want quick moisture, easier styling and reduced frizz with ingredients like coconut water, aloe and ceramides delivered via sub-micron technology, this spray fits into daily routines for natural, relaxed and styled hair alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCocos Nucifera (Coconut) Fruit Juice, Aqua\/Water\/Eau, Betaine, Cocos Nucifera (Coconut) Oil, Aloe Barbadensis Leaf Juice, Ceramide Np, Ceramide Eop, Ceramide AP, Hydroxypropyl Bislauramide MEA, Hydroxypropyl Bisstearamide MEA, Phytosterols, Phytosphingosine, Copper Tripeptide-1, Stearic Acid, Inositol, Fragrance\/Parfum, Polyglyceryl-3 Betainate Acetate, Polyglyceryl-2, Stearate, Sodium Cocoyl Glutamate, Sodium Lauroyl Lactylate, Ethylhexylglycerin, Citric Acid, Sodium Benzoate, Potassium Sorbate, Coumarin, Limonene. FIS: 269-192-AA.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use As I Am Coconut Water spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed to refresh and hydrate; safe for multiple applications between washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this spray suitable for colored or chemically treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's formulated to be lightweight and moisturizing without heavy buildup, compatible with color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53424871178587,"sku":"B0G2N17DK3","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-coconut-water-front-packaging.jpg?v=1782200479"},{"product_id":"as-i-am-onion-water-lightweight-strengthening-hair-mist-16-oz-red-onion-ceramides-for-hydration-detangling","title":"As I Am Onion Water Lightweight Strengthening Hair Mist - 16 oz, Red Onion + Ceramides for Hydration \u0026 Detangling","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Onion Water is a lightweight strengthening and hydrating mist that helps support healthy-looking hair growth while refreshing natural styles.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis alcohol-free water blend combines red onion extract with ceramides and isoquercetin to fortify strands, boost moisture, and smooth the hair cuticle for easier styling. Formulated for natural textures, it layers into daily routines to add slip, shine, and manageability without silicones, sulfates, or phthalates. The vegan, cruelty-free formula absorbs quickly and works on damp or dry hair, from twist-outs to twist-and-go busy mornings.\u003c\/p\u003e\n\n\u003ch3\u003eHow does As I Am Onion Water help strengthen hair during styling?\u003c\/h3\u003e\n\u003cp\u003eThe formula supports strand resilience by delivering ceramides and hydrating agents that reduce friction and breakage while you detangle or style. Lightweight proteins and botanical extracts work together to firm the hair shaft without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramides help smooth the cuticle for reduced snagging and easier comb-through.\u003c\/li\u003e\n  \u003cli\u003eIsoquercetin and red onion extract contribute antioxidants and botanical support.\u003c\/li\u003e\n  \u003cli\u003eSpray texture provides slip to simplify detangling and minimize mechanical damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it to refresh natural styles between washes?\u003c\/h3\u003e\n\u003cp\u003eYes — the hydrating mist is designed to revive curls, coils, and waves without build-up. A few spritzes redefine shape, restore moisture, and bring back shine so styles last longer between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for refreshing twist-outs, braids, and wash-and-go looks.\u003c\/li\u003e\n  \u003cli\u003eQuick-absorbing formula won’t leave a heavy residue on hair or scalp.\u003c\/li\u003e\n  \u003cli\u003eSafe for use on both damp and dry hair to reactivate styling products beneath.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are notable and what do they do?\u003c\/h3\u003e\n\u003cp\u003eKey actives in this product were selected to hydrate, strengthen, and smooth. Red onion extract, ceramides, and isoquercetin form a complementary trio that enhances moisture retention and cuticle alignment while remaining free of silicones and sulfates.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRed onion extract — botanical support believed to aid scalp and hair vitality.\u003c\/li\u003e\n  \u003cli\u003eCeramides — help rebuild and protect the hair’s outer layer for stronger strands.\u003c\/li\u003e\n  \u003cli\u003eIsoquercetin — plant-derived compound included for antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eFormulated without phthalates, sulfates, or silicones; vegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my daily hair routine?\u003c\/h3\u003e\n\u003cp\u003eUse as a leave-in refresher any time your hair needs moisture, definition, or detangling help. Apply a few pumps before styling, after finger-detangling, or as a mid-day refresh to restore shape and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpray on damp hair before applying creams or oils to lock in moisture.\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair to reactivate product and redefine curls or twists.\u003c\/li\u003e\n  \u003cli\u003eCombine with a light oil for added sealing if your hair needs extra moisture retention.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This product is tailored for people with textured hair seeking a gentle, vegan leave-in spray that hydrates, strengthens, and refreshes natural styles. It suits those who want a silicone- and sulfate-free mist that layers well under styling creams and oils, and anyone looking to simplify detangling while maintaining curl definition and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAllium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit Juice, Aqua\/Water\/Eau, Aloe Barbadensis Leaf Juice, Betaine, Niacinamide, Ricinus Communis (Castor) Seed Oil, Thuja Orientalis Leaf Extract, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Copper Tripeptide-1, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Polyglyceryl-3 Betainate Acetate, Stearic Acid, Polyglyceryl-10 Laurate, Fragrance\/Parfum, Potassium Olivate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Cyclodextrin, Maltodextrin, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Citric Acid, Limonene, Linalool, Linalyl Acetate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is As I Am Onion Water safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, alcohol-free formula is generally safe for color-treated hair and won’t strip color when used as a leave-in refresher.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed to refresh styles, detangle, or add moisture—there’s no required limit for regular use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53424874848603,"sku":"B0G1CRFHG2","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-onion-water-front-packaging.jpg?v=1782200548"},{"product_id":"as-i-am-dry-itchy-scalp-cowash-16-oz-cleansing-conditioner-with-olive-tea-tree-peppermint-for-soothing-hydration","title":"As I Am Dry \u0026 Itchy Scalp Cowash 16 oz — cleansing conditioner with olive, tea tree \u0026 peppermint for soothing hydration","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Cowash is a 16-ounce cleansing conditioner formulated with olive oil, tea tree oil, and peppermint oil to gently cleanse, hydrate, and help soothe a dry, itchy scalp while conditioning hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cowash from As I Am blends cleansing and conditioning in one step to remove dirt and build-up without stripping natural oils. The formula combines moisturizing olive oil with tea tree and peppermint oils that provide a cooling sensation and a refreshed scalp feel. It is free from parabens, sulfates, phthalates, gluten, silicones, artificial colors, and known endocrine disruptors, and it’s vegan and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cowash clean without drying my hair?\u003c\/h3\u003e\n\u003cp\u003eThe product uses gentle surfactants and conditioning agents that lift impurities while leaving hair shaft moisture intact. Instead of harsh detergents, it emphasizes emollients and slip agents that detangle and smooth during cleansing. You’ll notice softer hair after rinsing, not the tight, squeaky feel that comes from aggressive shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOlive oil replenishes lipids to help retain moisture\u003c\/li\u003e\n  \u003cli\u003eConditioning agents reduce friction and tangles\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or harsh detergents that strip natural oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help calm an itchy scalp?\u003c\/h3\u003e\n\u003cp\u003eThe inclusion of tea tree oil and peppermint oil targets sensations of itch and discomfort by delivering a cooling, invigorating effect during application. While not a medical treatment, the blend can give immediate soothing and a refreshed feeling that many users find relieving. Use consistently as part of a scalp-care routine for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTea tree oil provides a cooling, clarifying sensation\u003c\/li\u003e\n  \u003cli\u003ePeppermint oil adds a cold, refreshing feel that can distract from itch\u003c\/li\u003e\n  \u003cli\u003eRegular use helps remove residue that may contribute to irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the cowash for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the cowash to wet hair and massage into the scalp, concentrating on areas of build-up or dryness. Leave it on briefly if you want more cooling from the oils, then rinse thoroughly and follow with your usual conditioner or styling routine. It works well for detangling and smoothing curly, wavy, and textured hair types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork into wet hair and focus on the scalp\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if hair feels very dirty or product-heavy\u003c\/li\u003e\n  \u003cli\u003eCan be followed by leave-in conditioner or styling products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for my hair type and lifestyle choices?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation is suitable for all hair types, including straight, wavy, curly, and coily textures. It’s vegan and cruelty-free, and the ingredient exclusions support sensitive-scalp preferences and those avoiding common additives. As I Am’s founder background in hair science informs the product design for textured hair needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, sulfates, phthalates, gluten, and silicones\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free—no animal-derived ingredients or testing\u003c\/li\u003e\n  \u003cli\u003eDesigned with textured hair expertise from the brand’s founder\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This 16-ounce As I Am Dry \u0026amp; Itchy Scalp Care Cowash is ideal for anyone seeking a gentler wash routine—people with dry or sensitive scalps, those with textured or curly hair who prefer less stripping over daily shampooing, and shoppers who want cruelty-free, additive-conscious hair care. It’s a practical choice for anyone looking to combine cleansing, hydration, and scalp refreshment in one product.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKey ingredients: olive oil, tea tree oil, peppermint oil\u003c\/li\u003e\n  \u003cli\u003eSize: 16 ounces — salon-friendly bottle for regular use\u003c\/li\u003e\n  \u003cli\u003eBrand heritage: As I Am, founded by chemist Dr. Ali Syed in 2011\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Betaine, Aloe Barbadensis Leaf Juice, Cetrimonium Chloride, Glycerin, Cetyl Alcohol, Polyquaternium-37, Quaternium-18, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Phytosterols, Mentha Piperita (Peppermint) Oil, Linum Usitatissimum (Linseed) Seed Extract, Cocos Nucifera (Coconut) Oil, Ceramide NP, Fragrance\/Parfum, Piroctone Olamine, Menthol, Quaternium-80, Propanediol, Cetearyl Alcohol, PPG-1 Trideceth-6, Laureth-9, PEG-8, Sodium Lauroyl Lactylate, PEG-3 Distearate, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Sodium Isethionate, Coconut Acid, Ceteareth-25, Polyquaternium-10, Propylene Glycol Dicaprylate\/Dicaprate, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Propylene Glycol, Potassium Sorbate, Sodium Benzoate, Citronellol, Geraniol, Hexyl Cinnamal, Linalool, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cowash every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for regular use to cleanse without stripping, especially for textured or dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Generally yes — it’s free of sulfates and silicones, which helps protect color, but test on a strand if concerned.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53424904995163,"sku":"B0DH67N8MH","price":22.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-packaging-16oz.jpg?v=1782200847"},{"product_id":"as-i-am-double-butter-cream-8-oz-pack-of-3-hydrating-styling-cream-for-curly-coily-hair-adds-shine-and-manageability","title":"As I Am Double Butter Cream 8 oz (Pack of 3) — Hydrating styling cream for curly \u0026 coily hair, adds shine and manageability","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Double Butter Cream is a rich, multi-purpose styling and moisturizing cream that restores softness, enhances shine, and improves manageability for dry, textured hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis triple-pack of 8 oz jars delivers concentrated hydration with a buttery, emollient-rich formula designed for curls, coils, and dry strands. Use it to seal moisture, define styles, or smooth frizz without weighing hair down. The product blends easily into damp or dry hair and is formulated to leave a visible sheen and touchable softness while supporting everyday styling and detangling.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this cream change my daily routine?\u003c\/h3\u003e\n\u003cp\u003eIncorporating Double Butter Cream simplifies moisturizing and styling in one step. It reduces time spent layering multiple products by combining slip, softness, and hold so you can detangle, define, and finish in fewer moves.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair for improved comb-through and reduced breakage.\u003c\/li\u003e\n  \u003cli\u003eUse as a finishing cream to smooth flyaways and add shine.\u003c\/li\u003e\n  \u003cli\u003eWorks for wash-and-go styles as well as twist-outs and braid-outs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for my hair type?\u003c\/h3\u003e\n\u003cp\u003eThe formula is tailored to respond well on dry, curly, and coily textures, delivering visible softness and manageable strands. Results vary by porosity and hair condition, but most users notice easier styling and a healthier-looking surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLow-porosity hair: creates a light, glossy finish without heavy residue.\u003c\/li\u003e\n  \u003cli\u003eHigh-porosity hair: helps lock in moisture and reduce frizz when applied to damp hair.\u003c\/li\u003e\n  \u003cli\u003eFine to medium textures: use sparingly to avoid buildup; thicker textures can use more for definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best effects?\u003c\/h3\u003e\n\u003cp\u003eApplication is flexible—work a small amount through damp hair for detangling or over dry hair to tame flyaways and refresh styles. Start with a pea-sized amount and increase as needed, focusing on ends and dry areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetangle: distribute from roots to ends on wet or damp hair with wide-tooth comb.\u003c\/li\u003e\n  \u003cli\u003eDefine: apply section by section for twist-outs, braid-outs, or wash-and-go styles.\u003c\/li\u003e\n  \u003cli\u003eRefresh: smooth a tiny amount over dry hair to revive curls and reduce frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product compatible with other styling products?\u003c\/h3\u003e\n\u003cp\u003eYes—Double Butter Cream layers well with gels, oils, and leave-ins. Use it as a base moisturizer before gel for hold, or combine with light oils to boost sheen. Avoid heavy oily combinations if you notice buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePair with a lightweight leave-in for added slip during detangling.\u003c\/li\u003e\n  \u003cli\u003eFollow with gel for longer-lasting curl definition.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly with rich butters or heavy oils to prevent weighing hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This three-pack is suited for people with dry, curly, coily, or textured hair seeking concentrated hydration and everyday manageability. It’s useful for anyone who prefers multi-use styling creams that both moisturize and define, particularly those who style frequently or want cost-conscious stock-up options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqueous (Water, Aqua Purificada, Purified) Extract: Cocos Nucifera (Coconut) and Phyllanthus Emblica (Amla) and Citrus Reticulata (Tangerine) and Beta Vulgaris (Beet) Root, Butyrospermum Parkii (Shea Butter), Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Emulsifying Wax NF, Cocos Nucifera (Coconut) Oil, Glycerin, Lanolin, Ricinus Communis (Castor) Seed Oil, Beeswax, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Linoleate, Triethanolamine, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance\/Parfum, Limonene, Turmeric.\u003cbr\u003eSource: 1-Natural; 2-Wheat Derived.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Double Butter Cream on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to damp hair for detangling and definition, or use a small amount on dry hair to smooth and refresh styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this cream?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—daily for very dry hair or a few times weekly for maintenance and style refreshes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53429256552795,"sku":"B01BV3KJDC","price":49.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-double-butter-cream-front-packaging.jpg?v=1782234538"},{"product_id":"as-i-am-rice-water-conditioner-8-oz-lightweight-strengthening-conditioner-for-curly-textured-hair","title":"As I Am Rice Water Conditioner 8 oz — Lightweight Strengthening Conditioner for Curly, Textured Hair","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Rice Water Conditioner 8oz is a lightweight, strengthening conditioner formulated to boost moisture, improve comb-through, and support detangling for textured and natural hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 8-ounce conditioner blends rice water-derived ingredients with conditioning agents to help fortify strands while delivering slip and hydration. It’s designed for use after cleansing to restore manageability and make wet styling or detangling easier. The formula targets common needs for curly, coily, and wavy hair types without weighing hair down, making it a practical step in weekly or regular care routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help hair feel softer and more manageable?\u003c\/h3\u003e\n\u003cp\u003eThe formula increases moisture retention and smooths the hair surface so strands feel softer to the touch and are easier to style. Ingredients derived from rice water are often used for their amino acids and nutrients that support surface conditioning and moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBoosts hair moisture—formula tested to increase hydration by up to 29%.\u003c\/li\u003e\n  \u003cli\u003eImproves slip for easier combing when hair is wet.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair detangled and ready for styling routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner help reduce breakage and strengthen strands?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner is formulated to strengthen hair structure, supporting resilience during detangling and manipulation. Regular use can help reduce the stress placed on hair while combing, which contributes to fewer snapped strands over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthening benefits—lab-tested to show up to 127% improvement in hair strength measures.\u003c\/li\u003e\n  \u003cli\u003eSupports healthier-looking hair when used as part of a consistent care regimen.\u003c\/li\u003e\n  \u003cli\u003eHelps protect against mechanical damage from brushing and styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it perform when detangling wet hair?\u003c\/h3\u003e\n\u003cp\u003eApplied to wet hair after shampooing, this conditioner increases manageability and reduces friction between strands, which makes detangling quicker and less damaging. It’s suitable for a range of curl patterns and reduces combing resistance on damp hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves wet detangling effectiveness by up to 34% in testing.\u003c\/li\u003e\n  \u003cli\u003eEases wet combing—reduces combing effort by up to 26%.\u003c\/li\u003e\n  \u003cli\u003eProvides slip without heavy buildup, ideal for textured hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this 8oz bottle for best results?\u003c\/h3\u003e\n\u003cp\u003eUse after shampooing or co-washing: apply a generous amount to wet hair, work through from mid-lengths to ends, and leave for a few minutes before rinsing. For deeper conditioning, apply more liberally and cover with heat or a shower cap for 5–15 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, wet hair—concentrate on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 2–10 minutes for regular conditioning; longer for deeper treatment.\u003c\/li\u003e\n  \u003cli\u003eCan be used before styling to improve manageability and reduce breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Rice Water Conditioner 8oz is tailored for people with curly, coily, wavy, or textured hair seeking extra moisture, reduced tangles, and improved strand strength without heavy residue. It’s a good option for anyone who wants a lightweight conditioning step that supports wet detangling and daily manageability, whether used weekly as a strengthening treatment or regularly as part of a wash-day routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Linum Usitatissimum (Linseed) Seed Extract, Brassicamidopropyl Dimethylamine, Polyglyceryl-3 Betainate Acetate, Oryza Sativa (Rice) Extract, Biotin, Ceramide Np, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Cocos Nucifera (Coconut) Oil, Cetyl Esters, C12-15 Alkyl Lactate, Lactic Acid, Lauramidopropyl Hydroxysultaine, Caprylhydroxamic Acid, Sodium Chloride, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be gentle and suitable for most color-treated hair, helping with conditioning and detangling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the 8oz conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it every wash or as needed; for extra strengthening, use it weekly as a deeper conditioning treatment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431565615451,"sku":"B0BDNL5BTJ","price":21.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-rice-water-conditioner-front-bottle.jpg?v=1782274341"},{"product_id":"as-i-am-rice-water-micellar-shampoo-8-oz-gentle-moisturizing-sulfate-paraben-free","title":"As I Am Rice Water Micellar Shampoo 8 oz — Gentle Moisturizing, Sulfate \u0026 Paraben Free","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Rice Water Micellar Shampoo is a gentle, vegan cleanser formulated with forbidden black rice, saw palmetto, and biotin to moisturize, strengthen, and improve wet detangling for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 8 oz formula uses micellar technology and a plant-forward ingredient blend to lift dirt and buildup without stripping natural oils. Designed for everyday use, it’s free from sulfates and parabens, cruelty-free, and packaged with sustainability in mind. The shampoo supports improved manageability while helping hair feel softer and look healthier after regular use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean hair without drying it out?\u003c\/h3\u003e\n\u003cp\u003eThe micellar surfactants in the formula capture oil and debris like tiny magnets, allowing effective cleansing at low lather and lower detergent strength. Botanical moisturizers help preserve the hair’s natural moisture balance so strands don’t feel brittle or stripped after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMicellar technology removes buildup with gentle cleansing molecules\u003c\/li\u003e\n  \u003cli\u003eMoisturizing agents increase hydration, reported up to 21%\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base avoids harsh foaming detergents that can dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this strengthen and make hair easier to comb when wet?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo combines rice-derived proteins and biotin to reinforce hair fibers, supporting improved tensile strength. Conditioning and slip-enhancing ingredients reduce friction during wet combing, helping lower breakage and tangles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice water blend and biotin fortify strands—strength gains noted in testing\u003c\/li\u003e\n  \u003cli\u003eNatural detanglers improve wet combing ease—reported improvement up to 55%\u003c\/li\u003e\n  \u003cli\u003eSmooth, slip-rich texture helps reduce breakage while detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat special ingredients are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eKey actives include forbidden black rice extract, saw palmetto, and biotin. Forbidden black rice brings amino acids and antioxidants, saw palmetto supports scalp health practices commonly used in haircare formulas, and biotin is a widely recognized nutrient for strengthening hair structure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eForbidden black rice: amino acids and conditioning compounds\u003c\/li\u003e\n  \u003cli\u003eSaw palmetto: botanical extract used in scalp-focused care\u003c\/li\u003e\n  \u003cli\u003eBiotin: nutrient associated with stronger-feeling strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe hypoallergenic, sulfate- and paraben-free formulation is designed to be gentle on both sensitive scalps and color-treated hair. Its mild cleansing system helps protect hair color while effectively removing residues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic formula reduces risk of irritation\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan—formulated without animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is a good match for anyone seeking a gentle, performance-focused cleanser—people with natural, color-treated, or chemically processed hair; those who want improved wet detangling and manageability; and shoppers who prefer vegan, cruelty-free, and recyclable-packaging haircare. Use with your favorite conditioner and styling routine for best results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Lauramidopropyl Hydroxysultaine, Betaine, Sodium Chloride, Oryza Sativa (Rice) Extract, Ceramide Np, Biotin, Phytosterols, Inositol, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Sodium Salicylate, Polyquaternium-10, Citric Acid, Ethylhexylglycerin, 1,2-Hexanediol, Potassium Sorbate, Sodium Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is As I Am Rice Water Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate- and paraben-free, hypoallergenic formula is designed to be gentle on color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this micellar shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for regular use; many people use it daily or several times per week, depending on scalp oiliness and styling habits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431565713755,"sku":"B0BDMWR8Q9","price":21.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-bottle.jpg?v=1782274340"},{"product_id":"as-i-am-twist-defining-cream-for-curls-twists-8-oz-castor-oil-phytosterols-flexible-hold","title":"As I Am Twist Defining Cream for Curls \u0026 Twists — 8 oz, Castor Oil + Phytosterols, Flexible Hold","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Twist Defining Cream is a rich styling cream designed to create shiny, long-lasting twists and twist-outs while controlling frizz and enhancing smoothness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight but creamy formula blends castor oil with phytosterols and nourishing emollients to shape curls and twists without stiffness or crunch. It layers easily over leave-in conditioners, defines individual strands, and helps hair look polished throughout the day. The texture balances hold and slip so styles form neatly and separate into defined coils or elongated twists depending on your technique.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream create defined twists without crunch?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides flexible hold rather than a hard cast, allowing twists to set while remaining soft to the touch. Emollients add slip for smooth application and help each strand align, producing clear definition without flaking. Apply to damp hair to distribute the product evenly for the most consistent results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlexible hold that keeps twists intact without stiffness\u003c\/li\u003e\n  \u003cli\u003eSlip-enhancing ingredients for easy detangling and styling\u003c\/li\u003e\n  \u003cli\u003eNon-flaking finish that keeps hair looking natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help reduce frizz on humid days?\u003c\/h3\u003e\n\u003cp\u003eYes — ingredients in the cream smooth the hair surface and help resist humidity-driven puffiness. By coating strands and sealing cuticles, the product minimizes stray hairs and flyaways that cause a frizzy appearance. For best resistance, apply over damp hair and allow twists to fully set before exposing hair to high humidity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoating ingredients that smooth the hair shaft\u003c\/li\u003e\n  \u003cli\u003eHelps tame flyaways and stray hairs for cleaner definition\u003c\/li\u003e\n  \u003cli\u003eWorks well under a bonnet or scarf to maintain style overnight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the cream for the best twist-outs or two-strand twists?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount through clean, detangled, damp hair, sectioning as needed for uniform twists. Twist tightly or loosely depending on desired curl pattern, then allow hair to dry fully before unraveling for a twist-out. You can refresh by smoothing a dab over dry strands to tame frizz and redefine a few sections.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp, detangled hair for even distribution\u003c\/li\u003e\n  \u003cli\u003eUse finger-coiling or two-strand technique to form twists\u003c\/li\u003e\n  \u003cli\u003eDry completely (air-dry or diffuse) before untwisting for definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this cream support healthy hair and scalp over time?\u003c\/h3\u003e\n\u003cp\u003eThe recipe includes castor oil and phytosterols, which help moisturize and condition strands and support a balanced scalp environment. While styling products are not treatments, this cream is formulated to leave hair feeling softer and more manageable after repeated use. Pair it with regular cleansing and conditioning to maintain scalp comfort and hair resilience.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCastor oil for added moisture and shine\u003c\/li\u003e\n  \u003cli\u003ePhytosterols and emollients to condition and soften hair\u003c\/li\u003e\n  \u003cli\u003eLight enough for regular styling use without heavy buildup when used properly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Twist Defining Cream is suited for people with textured, coily, or curly hair who want clearly shaped twists, two-strand twist-outs, or enhanced curl definition without a crunchy finish. It's ideal for those seeking a styling product that balances hold with softness, reduces visible frizz, and layers well with leave-in conditioners and oils. If you prefer defined styles that look natural, retain sheen, and are simple to refresh, this product fits into a regular styling routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB007IVYL18\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this cream on dry hair to refresh twists?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a small amount to dry twists to smooth flyaways and add sheen; avoid heavy layering to prevent buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for low-porosity hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula works on low-porosity hair when applied sparingly to damp hair to prevent product feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431634461019,"sku":"B007IVYL18","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-twist-defining-cream-front-jar.jpg?v=1782277027"},{"product_id":"as-i-am-onion-conditioner-8-oz-strengthening-moisturizing-conditioner-with-red-onion-ceramides","title":"As I Am Onion Conditioner 8 oz — Strengthening Moisturizing Conditioner with Red Onion \u0026 Ceramides","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Onion Conditioner is a strengthening, deeply moisturizing daily conditioner formulated with red onion extract, ceramides and isoquercetin to help support healthier-looking hair and easier detangling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 8 oz conditioner blends botanical onion extract with ceramides and antioxidants to fortify strands while restoring moisture. Designed for textured and natural hair types, the formula focuses on improving manageability and minimizing breakage during styling routines. It’s vegan, cruelty-free and free from phthalates, sulfates and silicones for a clean-care finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner strengthen and protect my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines ceramides and isoquercetin with red onion extract to help improve strand resilience and reduce breakage from combing and styling. Regular use supports stronger-feeling hair and helps smooth the cuticle for less friction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramides reinforce the hair’s protective barrier and help lock in moisture.\u003c\/li\u003e\n  \u003cli\u003eIsoquercetin provides antioxidant support to help maintain hair integrity.\u003c\/li\u003e\n  \u003cli\u003eRed onion extract targets scalp and follicle upkeep without harsh chemicals.\u003c\/li\u003e\n  \u003cli\u003eClinically noted improvements: strengthens hair by 7% and moisturizes by 29% (product study).\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner help with tangles and styling time?\u003c\/h3\u003e\n\u003cp\u003eYes — the rich, creamy texture detangles wet hair quickly, which cuts down on combing and blow-dry time. It layers well under styling products and leaves hair feeling soft without a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich conditioning base eases knot removal and reduces mechanical damage.\u003c\/li\u003e\n  \u003cli\u003eLight enough to use daily for improved manageability.\u003c\/li\u003e\n  \u003cli\u003eFree from silicones, so buildup is minimized while slip remains excellent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for my hair type and routine?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner is formulated to work on a range of textured hair — from wavy to coily — and complements wash-day, co-wash, and leave-in routines. It’s particularly helpful for hair that needs both strengthening and moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRecommended for chemically treated, natural, and transitioning hair textures.\u003c\/li\u003e\n  \u003cli\u003eUse after shampooing or as a co-wash for gentler cleansing days.\u003c\/li\u003e\n  \u003cli\u003eWorks well before styling, braiding, or protective-updo treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty and safety features does it offer?\u003c\/h3\u003e\n\u003cp\u003eAs I Am Onion Conditioner avoids common irritants and animal-derived ingredients, aligning with clean-beauty preferences. The brand emphasizes responsible sourcing and transparency about actives used to support healthy hair routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation.\u003c\/li\u003e\n  \u003cli\u003eFree of phthalates, sulfates and silicones for gentler hair care.\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive-scalp routines when patch-tested first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This conditioner is a fit for people with textured or fragile hair seeking a non-greasy, strengthening moisturizer that improves detangling and overall manageability. If you prefer clean, vegan products that combine botanical extracts with proven lipid-replenishing ingredients, the 8 oz size is convenient for daily wash routines, travel, and trial runs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAllium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit Juice, Aqua\/Water\/Eau, Cetearyl Alcohol, Cetyl Alcohol, Betaine, Cocos Nucifera (Coconut) Oil, Brassicamidopropyl Dimethylamine, Aloe Barbadensis Leaf Juice, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Copper Tripeptide-1, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Serenoa Serrulata Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Saccharum Officinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Fragrance\/Parfum, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, Lactic Acid, Polyquaternium-7, PPG-1 Trideceth-6, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Stearic Acid, Maltodextrin, Cyclodextrin, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Polyacrylamide, Red 33 (CI 17200)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this conditioner every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for regular use to improve moisture and manageability without silicones or sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Generally yes; the formula is free from harsh sulfates and silicones, but patch-test if you have freshly colored hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431723196763,"sku":"B0G26R5N78","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-packaging.jpg?v=1782279476"},{"product_id":"as-i-am-onion-shampoo-8-oz-sulfate-free-hydrating-cleanser-with-red-onion-ceramides-for-scalp-nourishment","title":"As I Am Onion Shampoo 8 oz – Sulfate-Free, Hydrating Cleanser with Red Onion \u0026 Ceramides for Scalp Nourishment","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Onion Shampoo is a sulfate-free cleansing formula with red onion extract, ceramides, and isoquercetin designed to remove buildup while keeping hair hydrated and balanced.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis gentle shampoo cleanses without stripping natural oils, targeting residue from styling and excess sebum while delivering moisture and conditioning actives. Formulated cruelty-free and vegan, it combines red onion for scalp nourishment, ceramides for hair barrier support, and isoquercetin to complement the blend. The result is cleaner, softer hair with reduced surface oil and improved manageability when used as part of your regular routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean hair without harsh sulfates?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula replaces aggressive sulfates with milder surfactants that lift dirt, product buildup, and sebum without over-drying. It maintains scalp balance so strands retain moisture after rinsing, making it suitable for frequent washing. You’ll notice a clean feel without the tight, brittle sensation that sulfate-heavy shampoos can cause.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMild surfactants instead of sulfates for gentle cleansing\u003c\/li\u003e\n  \u003cli\u003eRemoves sebum—clinically shown to reduce surface oil by 97%\u003c\/li\u003e\n  \u003cli\u003ePreserves hair's natural moisture to avoid dryness\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, vegan, and free of phthalates and silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients support hair health in this shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eRed onion extract brings sulfur-containing compounds associated with scalp nourishment, while ceramides help reinforce the hair’s cuticle and improve resilience. Isoquercetin adds antioxidant support to the blend. These ingredients work together to cleanse, hydrate, and help maintain the hair’s structural integrity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRed onion extract for scalp-targeted nourishment\u003c\/li\u003e\n  \u003cli\u003eCeramides to strengthen and protect the hair cuticle\u003c\/li\u003e\n  \u003cli\u003eIsoquercetin for complementary antioxidant support\u003c\/li\u003e\n  \u003cli\u003eHydration boost—moisturizes hair by 26%\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and which hair types benefit most?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount to wet hair, massage into scalp to lift buildup, then rinse thoroughly; follow with conditioner. It suits many textures—curly, coily, wavy, and straight—especially hair needing gentle, regular cleansing without moisture loss. For heavy product use, repeat lathering once to ensure thorough removal.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, massage scalp, rinse well\u003c\/li\u003e\n  \u003cli\u003eRepeat lather for heavy buildup or styling residue\u003c\/li\u003e\n  \u003cli\u003eWorks for all hair textures needing gentle cleansing\u003c\/li\u003e\n  \u003cli\u003ePair with a hydrating conditioner to lock in moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this a safe choice for color-treated or sensitive scalps?\u003c\/h3\u003e\n\n\u003cp\u003eThe non-sulfate formulation is generally gentler on color-treated hair than sulfate-rich shampoos, reducing chances of premature fade from harsh cleansing. Its balanced cleansing lowers irritation risk for many sensitive scalps, though a patch test is recommended for highly reactive skin. Avoid contact with eyes and discontinue use if redness occurs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free, typically gentler on color-treated hair\u003c\/li\u003e\n  \u003cli\u003eLower irritation potential for sensitive scalps\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eNot a substitute for medical treatment of scalp conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Onion Shampoo is aimed at people who want an effective, sulfate-free daily cleanser that removes residue and excess oil while adding moisture and structural support. It’s well suited to those with frequent product use, oily scalps, or anyone seeking a gentler wash that still leaves hair manageable and hydrated. If you prefer clean formulas without phthalates, silicones, or animal-derived ingredients, this shampoo fits into a conscientious hair-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAllium Cepa (Onion) Bulb Extract, Cocos Nucifera (Coconut) Fruit Extract, Aqua\/Water\/Eau, Aloe Barbadensis Leaf Juice, Lauramidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate, Betaine, Sodium Cocoyl Isethionate, Cocamide MIPA, Polyquaternium-7, Isoquercetin, Ceramide NP, Ceramide EOP, Ceramide AP, Biotin, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosphingosine, Phytosterols, Pyrus Malus (Apple) Fruit Extract, Saccharum Officinarum (Sugarcane) Extract, Camellia Sinensis Leaf Extract, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Stearic Acid, Sodium Isethionate, Coconut Acid, Fragrance\/Parfum, Trisodium Dicarboxymethyl Alaninate, Maltodextrin, Cyclodextrin, Sodium Chloride, Citric Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Red 33 (CI 17200)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its sulfate-free formula is generally gentler on color-treated hair and less likely to strip dye compared with sulfate shampoos.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use As I Am Onion Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it as often as needed; its mild surfactants make it suitable for regular washing without over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431723295067,"sku":"B0G26MLQW4","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-onion-shampoo-front-bottle.jpg?v=1782279473"},{"product_id":"as-i-am-dry-itchy-water-scalp-mist-16-fl-oz-lightweight-cooling-hydration-with-aloe-ceramides","title":"As I Am Dry \u0026 Itchy Water scalp mist 16 fl oz — lightweight cooling hydration with aloe \u0026 ceramides","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Water is a lightweight 16 fl oz scalp mist that refreshes, hydrates, and helps calm dry, itchy scalp with aloe vera, ceramides, and copper tripeptide.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis easy-spray formula from As I Am delivers instant cooling and long-lasting comfort without weighing hair down. Designed to support a healthy scalp barrier using sub-micron delivery, the mist targets dryness and irritation while helping maintain scalp hydration between washes. It's suitable for natural, textured, and chemically treated hair and can be used daily to support a balanced, comfortable scalp environment.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I feel relief after spraying As I Am Dry \u0026amp; Itchy Water?\u003c\/h3\u003e\n\u003cp\u003eMost users notice immediate cooling and reduced surface irritation after a few spritzes thanks to the lightweight, fast-absorbing mist. The sensation of relief continues as the formula hydrates and helps reinforce the scalp barrier over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant cooling from the fine spray\u003c\/li\u003e\n  \u003cli\u003eRapid absorption without a greasy feel\u003c\/li\u003e\n  \u003cli\u003eOngoing comfort with daily application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key ingredients are in the formula and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe mist combines aloe vera for soothing hydration, ceramides to support the scalp’s protective barrier, and copper tripeptide to help condition and support scalp health. These actives are delivered with sub-micron technology to improve dispersion and contact with the scalp surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera: quick soothing and moisturization\u003c\/li\u003e\n  \u003cli\u003eCeramides: support and restore the barrier function\u003c\/li\u003e\n  \u003cli\u003eCopper tripeptide: conditioning support for the scalp\u003c\/li\u003e\n  \u003cli\u003eSub-micron delivery: improved coverage and feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this mist in my regular hair and scalp routine?\u003c\/h3\u003e\n\u003cp\u003eShake well, hold the bottle 6–8 inches from the scalp, and spray directly onto dry or damp areas where you feel dryness or itch. Gently massage the mist into the scalp with fingertips; use daily or as needed between washes for ongoing hydration and comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCan be applied on dry or damp hair\u003c\/li\u003e\n  \u003cli\u003eSafe for natural, relaxed, or color-treated hair\u003c\/li\u003e\n  \u003cli\u003eUse morning and night or whenever irritation appears\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this affect my hair’s styling or texture?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight formula won’t weigh hair down or leave a sticky residue, making it compatible with styling products and protective styles. It refreshes the scalp while preserving natural texture, so you can continue your usual styling routine after application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy finish preserves volume and curl\u003c\/li\u003e\n  \u003cli\u003eWorks under protective styles and wigs\u003c\/li\u003e\n  \u003cli\u003eLayerable with leave-ins and styling creams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Dry \u0026amp; Itchy Water is for anyone seeking a fast, gentle way to refresh and hydrate a dry or irritated scalp without disrupting hair texture or style. It’s particularly useful for people with textured, coily, or chemically treated hair who need targeted scalp care between washes. If you want a fuss-free spray that soothes, supports the scalp barrier, and fits into daily grooming, this mist is designed for you.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Aloe Barbadensis Leaf Juice, Betaine, Ricinus Communis (Castor) Seed Oil, Copper Tripeptide-1, Ceramide NP, Ceramide EOP, Ceramide AP, Zanthoxylum Bungeanum Pericarp Extract, Hydroxypгopyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosterols, Phytosphingosine, Stearic Acid, Capryloyl Glycine, Menthol, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mentha Piperita (Peppermint) Oil, Olea Europaea (Olive) Fruit Oil, Polyglyceryl-3 Betainate Acetate, Fragrance\/Parfum, Polyglyceryl-10 Laurate, Glyceryl Stearate, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Polysorbate 20, Hydroxypropyl Cyclodextrin, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated or relaxed hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, non-greasy mist is safe for color-treated and relaxed hair and won’t interfere with styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the scalp mist?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed between washes to soothe dryness and maintain scalp comfort.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431724671323,"sku":"B0G2MXN1C5","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-dry-itchy-water-front-bottle.jpg?v=1782279510"},{"product_id":"as-i-am-bond-leave-in-conditioner-8-oz-repair-leave-in-for-damaged-hair-strengthening-moisturizing","title":"As I Am Bond Leave-In Conditioner, 8 oz — Repair Leave-In for Damaged Hair, Strengthening \u0026 Moisturizing","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Bond Leave-In Conditioner is a strengthening, moisturizing treatment that repairs damaged, porous hair while detangling and protecting strands for smoother, more resilient curls.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with Bond Complex Technology plus nourishing botanicals, this 8 fl oz leave-in targets the weak points in textured and natural hair. It combines ceramides for structural support, moringa and amla for antioxidant-rich hydration, and a lightweight base that won't weigh curls down. Use it after washing or between styling sessions to restore elasticity, reduce breakage, and make styling easier without heavy oils or residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help repair damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula works on hair porosity and bond integrity rather than simply masking damage. Ceramides and the Bond Complex help rebuild the hair’s surface and improve strand cohesion, so hair retains moisture and resists breakage better over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBond Complex Technology to reduce porosity and improve elasticity\u003c\/li\u003e\n  \u003cli\u003eCeramides reinforce the cuticle for stronger strand structure\u003c\/li\u003e\n  \u003cli\u003eMoringa and amla supply hydration and antioxidant support\u003c\/li\u003e\n  \u003cli\u003eLightweight leave-in texture penetrates without weighing curls down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it detangle and make styling easier?\u003c\/h3\u003e\n\u003cp\u003eYes — the leave-in slip smooths knots and reduces friction, so combing and finger styling take less time and cause less breakage. It conditions each strand for more manageable shaping and reduces frizz that complicates styling routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant slip for easier comb-through on wet or damp hair\u003c\/li\u003e\n  \u003cli\u003eSoftens cuticle to minimize snagging during styling\u003c\/li\u003e\n  \u003cli\u003eImproves curl definition with consistent moisture balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this product protect hair from future damage?\u003c\/h3\u003e\n\u003cp\u003eWhile not a substitute for protective styling or heat-protection sprays, the formula helps shield hair by improving moisture retention and strengthening weak areas. Regular use helps hair withstand everyday manipulation and reduces the risk of further breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBoosts moisture levels to reduce dryness-related damage\u003c\/li\u003e\n  \u003cli\u003eStrengthening actives increase resilience against mechanical stress\u003c\/li\u003e\n  \u003cli\u003eLeaves a light protective layer that supportsable daily wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair after washing or to damp hair between washes to refresh curls. Start with a small amount, distribute through mid-lengths and ends, then style as usual; add more to dry hair sparingly for targeted smoothing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–3 pumps for short to medium hair; more for longer or thicker hair\u003c\/li\u003e\n  \u003cli\u003eApply on damp hair for best absorption and easier detangling\u003c\/li\u003e\n  \u003cli\u003eLayer with heavier creams or oils if extra hold or shine is needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e This leave-in is designed for people with natural, curly, coily, or textured hair who want to repair and reinforce compromised strands while keeping curls soft and manageable. It is suitable for daily use on color-treated or chemically processed hair that needs added moisture and structure without greasiness. Ideal for anyone seeking a lightweight, bond-strengthening step in their routine to reduce breakage, enhance curl definition, and maintain healthier-looking hair over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSize: 8 fl oz — convenient for home use or to keep in a styling kit\u003c\/li\u003e\n  \u003cli\u003eKey actives: Bond Complex Technology, ceramides, moringa, amla\u003c\/li\u003e\n  \u003cli\u003eBenefits: detangles, hydrates, strengthens, adds shine and vibrance\u003c\/li\u003e\n  \u003cli\u003eBest for: natural and textured hair types, including color- or chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Hydrogenated Polydecene, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Phytosphingosine, Serenoa Serrulata Fruit Extract, Phytosterols, Hydroxypropyl Bislauramide MEA, Hydroxypropyl Bisstearamide MEA, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Biotin, Potassium Olivate, Polyglyceryl-10 Stearate, Stearic Acid, Fragrance\/Parfum, Polyquaternium-37, Propylene Glycol Dicaprylate\/Dicaprate, PPG-1 Trideceth-6, Polyquaternium-7, Lactic Acid, Caprylyl Glycol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Polyacrylamide, Maltodextrin, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and helps add moisture without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the leave-in?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every wash or as needed between styles to refresh, detangle, and strengthen hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431796957531,"sku":"B0DVBJFLCV","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-packaging-bottle.jpg?v=1782280408"},{"product_id":"as-i-am-bond-water-lightweight-leave-in-repair-spray-16-oz-with-ceramides-amla-moringa-for-damaged-hair","title":"As I Am Bond Water lightweight leave-in repair spray — 16 oz with ceramides, amla \u0026 moringa for damaged hair","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Bond Water is a lightweight, leave-in repair spray that rebuilds and hydrates damaged hair using ceramides, amla, moringa, and Bond Complex Technology.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mist is formulated to strengthen strands, restore moisture, and protect against future breakage without weighing hair down. The 16 oz spray targets porous, fragile hair from root to tip, making it useful for natural textures, chemically processed hair, and protective styles. It absorbs quickly to deliver hydration and structural support while helping hair feel smoother and more manageable.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray repair and protect weakened hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines ceramides with botanicals like amla and moringa plus a Bond Complex Technology that supports internal hair structure. Rather than coating the strand with heavy oils, it supplies lightweight proteins and lipids to fill gaps in the cuticle and reduce visible damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramides: reinforce the hair’s lipid barrier for improved strength.\u003c\/li\u003e\n  \u003cli\u003eAmla: antioxidant-rich botanical to help protect and condition.\u003c\/li\u003e\n  \u003cli\u003eMoringa: lightweight hydration and nutrient support for elasticity.\u003c\/li\u003e\n  \u003cli\u003eBond Complex Technology: helps rebuild bonds compromised by chemical or mechanical stress.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use Bond Water for best results?\u003c\/h3\u003e\n\u003cp\u003eUse this spray as a daily refresher or after washing to boost hydration and support repair. Apply to damp or dry hair, focusing on mid-lengths and ends, and gently detangle or style as usual; it layers well under other styling products without causing residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter shampooing: spray on damp hair before leave-in or styling cream.\u003c\/li\u003e\n  \u003cli\u003eBetween washes: mist lightly to refresh curls and reduce frizz.\u003c\/li\u003e\n  \u003cli\u003ePre-braiding or post-braiding: use to protect strands from breakage.\u003c\/li\u003e\n  \u003cli\u003eFor high porosity hair: reapply more frequently to maintain moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product weigh my hair down or leave buildup?\u003c\/h3\u003e\n\u003cp\u003eBond Water is designed to be lightweight and fast-absorbing, minimizing heaviness or tackiness. Its water-based delivery and targeted strengthening ingredients help provide hydration and structural support without the greasy finish associated with heavier oils or butters.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-greasy mist absorbs quickly for airy hydration.\u003c\/li\u003e\n  \u003cli\u003eSafe to layer under creams and oils without visible buildup.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to coarse textures when used in appropriate amounts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: As I Am Bond Water is ideal for anyone looking to repair and maintain hair that’s been weakened by chemical services, heat, frequent manipulation, or protective styling. It works well on natural curls and coils, relaxed or color-treated hair, and for people who prefer lightweight leave-in solutions that add both moisture and structural support. Use it as part of a regular care routine to help reduce breakage and improve manageability while preserving body and movement.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Betaine, Moringa Oleifera Seed Oil, Ricinus Communis (Castor) Seed Oil, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Phytosphingosine, Phytosterols, Biotin, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Stearic Acid, Polyglyceryl-3 Glyceryl Diisostearate, Polyglyceryl-3 Betainate Acetate, Fragrance\/Parfum, Citric Acid, Sodium Lauroyl Lactylate, Sodium Cocoyl Glutamate, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Maltodextrin, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene. FIS: 269-145-BK.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Bond Water on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula is safe for color-treated hair and helps hydrate and strengthen without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; apply after washing, between styles, or before protective styling to maintain moisture and reduce breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431798169947,"sku":"B0DVBN5C8G","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-bond-water-front-label.jpg?v=1782280450"},{"product_id":"as-i-am-bond-repair-shampoo-for-damaged-hair-8-oz-moringa-ceramides-strengthening-hydration","title":"As I Am Bond Repair Shampoo for Damaged Hair, 8 oz — Moringa \u0026 Ceramides Strengthening Hydration","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Bond Repair Shampoo is a strengthening, hydrating cleanser that helps repair damage and reduce porosity using Bond Complex Technology with moringa, amla, and ceramides.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for textured, chemically treated, or naturally dry hair, this 8-ounce shampoo combines targeted repair ingredients with gentle cleansing to help restore elasticity and manageability. It removes impurities without stripping moisture, supports improved moisture retention, and primes curls or processed strands for easier detangling and styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses Bond Complex Technology alongside ceramides, moringa, and amla to support the hair’s internal and surface structure. These ingredients work together to reinforce weakened areas, smooth the cuticle, and help reduce excessive porosity that leads to breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBond Complex Technology targets and supports hair bonds that have been weakened by heat, chemical services, or mechanical stress.\u003c\/li\u003e\n  \u003cli\u003eCeramides help rebuild the lipid layer, improving strength and cuticle cohesion.\u003c\/li\u003e\n  \u003cli\u003eAmla and moringa deliver botanical nutrients that nourish both hair and scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my hair moisturized without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to cleanse while boosting moisture retention rather than saturating hair with heavy oils. It balances hydration and protein support so strands feel softer and more supple without a greasy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating agents increase the hair’s ability to hold moisture through the day.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning components enhance softness and detangling.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to avoid buildup that can flatten curls or weigh down fine hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my hair care routine?\u003c\/h3\u003e\n\u003cp\u003eUse as your primary cleansing step on wet hair, massaging into scalp and through lengths to lift dirt and product. For best results, follow with a conditioner or the matching bond repair conditioner or mask to lock in benefits and finish with a leave-in if needed for extra slip and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply a quarter-sized amount, and lather focusing on the scalp.\u003c\/li\u003e\n  \u003cli\u003eRinse well and repeat if hair is heavily product-laden or very oily.\u003c\/li\u003e\n  \u003cli\u003eFinish with a conditioner or treatment targeted to repair and maintain elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after regular use?\u003c\/h3\u003e\n\u003cp\u003eConsistent use aims to leave hair feeling stronger, more manageable, and hydrated with improved curl definition for textured hair. While individual outcomes depend on hair type and prior damage, most people notice smoother cuticles and easier styling after several washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced tangling and easier detangling sessions.\u003c\/li\u003e\n  \u003cli\u003eImproved softness and a reduction in frizz appearance.\u003c\/li\u003e\n  \u003cli\u003eBetter moisture retention and enhanced curl bounce over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Bond Repair Shampoo is designed for people with dry, damaged, chemically treated, heat-stressed, or textured hair who want a cleansing option that emphasizes repair and moisture balance. It’s suitable for curl patterns from wavy to coily, and for anyone seeking to reduce porosity and rebuild hair strength without heavy buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCeramides\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is gentle and designed to cleanse without stripping color when used as part of a color-safe routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use As I Am Bond Repair Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo as needed—typically 1–3 times per week—depending on scalp oiliness and styling product use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431798202715,"sku":"B0DVBLMSQG","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-bond-repair-shampoo-front-8oz.jpg?v=1782280447"},{"product_id":"as-i-am-bond-repair-hair-mask-8-oz-intensive-hair-repair-treatment-with-ceramides-moringa-for-damaged-textured-hair","title":"As I Am Bond Repair Hair Mask — 8 oz intensive hair repair treatment with ceramides \u0026 moringa for damaged, textured hair","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Bond Repair Hair Mask is an 8 oz intensive treatment that rebuilds weakened strands and restores moisture for textured and damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis deeply nourishing mask pairs Bond Complex Technology with ceramides, amla, and moringa to target porosity, improve elasticity, and replenish hydration. Designed for weekly or on-demand use, the formula works into the hair and scalp to reduce breakage while making curls and coils more manageable. It’s formulated to support hair resilience without heavy buildup, so it complements a regular care routine for natural, relaxed, or chemically treated textures.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the bond repair technology improve hair strength?\u003c\/h3\u003e\n\u003cp\u003eThe Bond Complex Technology in this mask aims to reconnect and reinforce weakened links in the hair fiber, improving tensile strength and flexibility. Rather than masking damage, it focuses on structural support to help hair withstand styling and daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets internal bonds to reduce fragility and split ends.\u003c\/li\u003e\n  \u003cli\u003eImproves elasticity so hair resists snapping under tension.\u003c\/li\u003e\n  \u003cli\u003eSupports long-term strength when used consistently.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat do ceramides, amla, and moringa do for my hair?\u003c\/h3\u003e\n\u003cp\u003eThese three ingredients each bring specific benefits: ceramides fortify the outer cuticle, amla delivers antioxidant-rich conditioning, and moringa supplies moisturizing fatty acids and vitamins. Together they hydrate, smooth, and protect strands, leaving hair softer and easier to detangle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramides: reinforce cuticle integrity and lock in moisture.\u003c\/li\u003e\n  \u003cli\u003eAmla: conditions fibers and helps maintain sheen and manageability.\u003c\/li\u003e\n  \u003cli\u003eMoringa: hydrates and nourishes scalp and strand for healthier texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the mask for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to clean, damp hair, working the mask from roots to ends. Leave it in for the recommended time—typically several minutes for weekly deep conditioning or longer for an intensive repair session—then rinse thoroughly and style as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse once a week for maintenance or more often on very damaged hair.\u003c\/li\u003e\n  \u003cli\u003eComb through with a wide-tooth comb to distribute evenly.\u003c\/li\u003e\n  \u003cli\u003eFor intensive repair, cover with heat for 10–20 minutes before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh down my curls or leave residue?\u003c\/h3\u003e\n\u003cp\u003eThe mask is formulated to hydrate without heavy residue when used as directed. Because it targets porosity and seals the cuticle, curls can appear bouncier and less frizzy rather than flattened.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinse fully to avoid buildup; adjust frequency to hair’s response.\u003c\/li\u003e\n  \u003cli\u003eWorks well as a rinse-out deep treatment before leave-in or styling products.\u003c\/li\u003e\n  \u003cli\u003eSuitable for 3A–4C textures and chemically treated hair seeking moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This 8 oz As I Am Bond Repair Hair Mask is built for anyone with dry, porous, or damaged hair who wants to rebuild strength while restoring moisture—especially people with natural curls, coils, or chemically processed strands. It’s a good choice if you need a regular deep-conditioning ritual that supports elasticity, reduces breakage, and improves manageability without heavy buildup.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Hydrogenated Polydecene, Ricinus Communis (Castor) Seed Oil, Brassicamidopropyl Dimethylamine, Polyquaternium-37, Moringa Oleifera Leaf Extract, Phyllanthus Emblica Fruit Extract, Ceramide NP, Ceramide EOP, Ceramide AP, Copper Tripeptide-1, Serenoa Serrulata Fruit Extract, Hydroxypropyl Bisstearamide MEA, Hydroxypropyl Bislauramide MEA, Phytosterols, Phytosphingosine, Biotin, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Potassium Olivate, Polyglyceryl-10 Stearate, Stearic Acid, Fragrance\/Parfum, Isostearyl Ethylimidazolinium Ethosulfate, Propylene Glycol Dicaprylate\/Dicaprate, Polyquaternium-7, PPG-1 Trideceth-6, Lactic Acid, Polyacrylamide, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate, Ethylhexylglycerin, Maltodextrin, Limonene.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use As I Am Bond Repair Hair Mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance, or 1–2 times weekly for very damaged hair; adjust based on results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to condition and strengthen color-treated hair without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431798235483,"sku":"B0DVBSFWG4","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-bond-repair-front-jar.jpg?v=1782280454"},{"product_id":"as-i-am-bond-oil-hair-repair-treatment-2-fl-oz-lightweight-bond-repairing-oil-with-moringa-ceramides","title":"As I Am Bond Oil hair repair treatment 2 fl oz — lightweight bond-repairing oil with moringa \u0026 ceramides","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Bond Oil is a lightweight, bond-repairing hair oil that strengthens, smooths, and adds shine to damaged hair using moringa, amla, and ceramides.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for hair that needs targeted repair without heaviness, this 2 fl oz treatment blends Bond Complex Technology with nourishing botanicals to reduce porosity and improve manageability. The formula absorbs quickly to fortify strands, seal cuticles, and replenish moisture, making it suitable for daily use or as a focused treatment after styling or chemical services.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this oil help reduce breakage and improve strength?\u003c\/h3\u003e\n\u003cp\u003eThe Bond Oil contains a Bond Complex that addresses weak points along the hair shaft while ceramides support cuticle integrity. Regular application helps the hair resist tension and split ends by restoring structural lipids and smoothing rough fiber surfaces.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBond Complex Technology targets and reinforces weakened bonds along the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eCeramides rebuild the protective outer layer to reduce porosity and friction.\u003c\/li\u003e\n  \u003cli\u003eLightweight oils deliver nutrients without leaving hair greasy or weighed down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients provide moisture and shine without heaviness?\u003c\/h3\u003e\n\u003cp\u003eMoringa and amla are included for their high nutrient content and hydrating properties; they help impart soft, manageable texture and natural gloss. Because the oil is formulated to be light, it hydrates and smooths without creating buildup or limpness, suitable for curls, waves, and straight styles alike.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoringa: lightweight nourishment that boosts softness and sheen.\u003c\/li\u003e\n  \u003cli\u003eAmla: botanical extract known for helping to condition and revitalize strands.\u003c\/li\u003e\n  \u003cli\u003eFast-absorbing base oils that leave hair touchable and non-greasy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use As I Am Bond Oil in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp or dry hair where you need repair, concentrating on mid-lengths and ends to seal and protect. Use daily for maintenance or as a targeted overnight treatment; a little goes a long way with the 2 fl oz size, which is convenient for travel or precise application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm a few drops between palms, then smooth through hair, focusing on damaged areas.\u003c\/li\u003e\n  \u003cli\u003eUse after styling to tame frizz and lock in shine, or before heat for added protection.\u003c\/li\u003e\n  \u003cli\u003eAdd to conditioners or masks sparingly for an intensive boost of conditioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on chemically treated or curly hair?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is designed to support a range of hair types, including color-treated, relaxed, and textured curls, by improving elasticity and surface condition. It helps manage frizz, enhance curl definition, and protect treated strands from further mechanical and environmental stress.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color- and chemically-treated hair as a reparative step in your regimen.\u003c\/li\u003e\n  \u003cli\u003eEnhances curl bounce and definition without stiffness.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use to maintain hydration and minimize breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Bond Oil suits anyone looking to repair and protect compromised hair without heaviness — ideal for people with damaged ends, porous hair, chemically processed locks, or those who want an everyday shine and strength booster. The compact 2 fl oz bottle makes it practical for targeted treatments, gym bags, and travel, while the blend of bond-repairing technology and botanical extracts offers both immediate smoothing and ongoing structural support.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eRicinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Cedrol, Moringa Oleifera Seed Oil, Serenoa Serrulata Fruit Extract, Phytosterols, Phyllanthus Emblica Fruit Extract, Ceramide Np, Ceramide Ap, Ceramide Eop, Biotinoyl Tripeptide-1, Piroctone Olamine, Polyglyceryl-3 Glyceryl Diisostearate Fragrance\/Parfum, Glycerin, Aqua\/Water\/Eau, Anise Alcohol, Citrus Aurantium Peel Oil, Coumarin, Limonene, Fis: 272-04-Y. FIS: 272-04-Y.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Bond Oil on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply a small amount to damp hair for conditioning or to dry hair to tame frizz and add shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula is suitable for color- and chemically-treated hair to help restore strength.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431798268251,"sku":"B0DVBL8W77","price":21.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-bond-oil-front-bottle.jpg?v=1782280454"},{"product_id":"as-i-am-long-luxe-groyogurt-leave-in-conditioner-8-oz-lightweight-hydrating-detangler-for-curly-coily-hair","title":"As I Am Long \u0026 Luxe GroYogurt Leave-In Conditioner — 8 oz Lightweight Hydrating Detangler for Curly, Coily Hair","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Long and Luxe GroYogurt Leave-In Conditioner is a lightweight, hydrating leave-in designed to moisturize curls and coils while detangling and preparing hair for styling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated leave-in blends yogurt, pomegranate, and passion fruit to add slip, hydration, and manageability without weighing down textured hair. Formulated to help strengthen strands and ease wet combing, it works as a daily moisture boost or as a base before applying gels and setting creams to avoid flaking. The 8 ounce size is suited for regular use on medium to long natural hair looking for softer detangling and enhanced styling hold.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this leave-in make wet detangling easier?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides noticeable slip and moisture so combs and fingers glide through damp hair with less breakage. Yogurt helps reduce friction on wet strands while the lightweight emollients smooth cuticle edges.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply generously to clean, wet hair for maximum slip\u003c\/li\u003e\n  \u003cli\u003eComb through from root to tip to align strands and reduce tangles\u003c\/li\u003e\n  \u003cli\u003eMaintains slip while you section and style, lowering breakage risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product weigh down my curls or leave residue?\u003c\/h3\u003e\n\u003cp\u003eThe Long and Luxe GroYogurt Leave-In is formulated to hydrate without heavy buildup. It’s designed to be used on very wet hair and layered under gels or creams to avoid visible flaking when styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, fast-absorbing base that retains moisture without heaviness\u003c\/li\u003e\n  \u003cli\u003eIntended as a pre-styling step under gels or smoothies to minimize flakes\u003c\/li\u003e\n  \u003cli\u003eRinsing and occasional clarifying can manage any product accumulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this leave-in support longer hair goals?\u003c\/h3\u003e\n\u003cp\u003eBy reducing breakage during detangling and providing consistent hydration, the conditioner helps strands remain intact so length retention improves. Strengthening botanicals and proteins help reinforce the hair shaft over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRegular use can reduce snap and split ends during styling\u003c\/li\u003e\n  \u003cli\u003eHydration + reduced friction promotes healthier length retention\u003c\/li\u003e\n  \u003cli\u003ePairs with protective styling and gentle handling for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply to freshly washed, very wet hair and work the product evenly from roots to ends. Comb through to ensure even distribution, then proceed to style with your preferred gel, cream, or smoothie while hair remains wet.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply liberally to clean, wet, detangled hair\u003c\/li\u003e\n  \u003cli\u003eDistribute throughout the head and comb to maintain alignment\u003c\/li\u003e\n  \u003cli\u003eKeep hair very wet before applying gel or setting cream to prevent flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Ideal for people with natural, curly, coily, or textured hair seeking a lightweight leave-in that improves wet detangling, boosts moisture, and acts as a reliable base for styling products. It suits those growing out their hair or needing daily hydration without heavy residue. If you prefer heavy oils or butters as your primary moisturizers, use this leave-in as the hydrating step before sealing with your chosen oil or cream.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLeave-in Conditioner: Moisturizes and hydrates curls and coils.\u003c\/li\u003e\n  \u003cli\u003eSupports wet combing and helps prepare hair for styling.\u003c\/li\u003e\n  \u003cli\u003eEnriched with yogurt, pomegranate, and passion fruit for slip and nourishment.\u003c\/li\u003e\n  \u003cli\u003eFormulated to help strengthen hair and support length retention.\u003c\/li\u003e\n  \u003cli\u003eRecommended use: Apply to clean, wet, detangled hair; distribute root to tip; comb through and keep hair very wet before styling with gel or cream.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB079ZLMW8B\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on wet hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for regular use on clean, very wet hair to add moisture and slip before styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this leave-in suitable for thick, coily hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s made to hydrate curls and coils, ease detangling, and act as a base for gels or creams.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431887364443,"sku":"B079ZLMW8B","price":21.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-long-and-luxe-groyogurt-front-bottle.jpg?v=1782282241"},{"product_id":"as-i-am-long-luxe-conditioner-12-oz-hydrating-detangler-for-long-hair-lightweight-shine","title":"As I Am Long \u0026 Luxe Conditioner 12 oz – Hydrating Detangler for Long Hair, Lightweight Shine","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Long \u0026amp; Luxe Conditioner is a hydrating, detangling daily conditioner formulated to smooth the hair cuticle, boost shine, and support scalp and strand health for longer hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for medium to long natural hair textures, this 12 oz (355 ml) formula targets tangles and frizz while replenishing moisture. Lightweight yet nourishing, it balances slip and conditioning to make comb-throughs easier without weighing hair down. The result is smoother, shinier hair that’s easier to style and manage.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner help when detangling long hair?\u003c\/h3\u003e\n\u003cp\u003eLong \u0026amp; Luxe delivers extra slip to minimize breakage during comb-throughs and reduces knotting, so wet detangling is gentler and faster. Its blend of emollients and conditioning agents helps separate strands while protecting the cuticle layer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGenerous slip for easier combing and reduced tugging\u003c\/li\u003e\n  \u003cli\u003eConditions the hair fiber to prevent mechanical damage\u003c\/li\u003e\n  \u003cli\u003eLight formula that avoids heavy buildup on long lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it add shine and smooth the hair surface?\u003c\/h3\u003e\n\u003cp\u003eThe formula smooths cuticle layers to increase light reflection, improving the hair’s apparent gloss without silicones that weigh hair down. Regular use helps hair look sleeker and appear healthier over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmooths outer cuticle for improved shine and uniform texture\u003c\/li\u003e\n  \u003cli\u003eReduces frizz for a sleeker finish\u003c\/li\u003e\n  \u003cli\u003eEnhances manageability for styling and maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it support scalp and overall hair condition?\u003c\/h3\u003e\n\u003cp\u003eWhile focused on the lengths, Long \u0026amp; Luxe contains ingredients that help rejuvenate the scalp environment and maintain balanced moisture. It aims to keep both roots and ends feeling healthy without stripping natural oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to help refresh scalp without harshness\u003c\/li\u003e\n  \u003cli\u003eMaintains moisture balance to prevent dry, brittle ends\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent use on long hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, distribute conditioner from mid-lengths to ends and leave on for 1–3 minutes, or longer for deeper slip and detangling. Rinse thoroughly and follow with styling steps suited to your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, wet hair focusing on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eUse a wide-tooth comb or fingers to detangle while conditioner sits\u003c\/li\u003e\n  \u003cli\u003eRinse well; repeat or leave a small amount for extra softness if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Long \u0026amp; Luxe is ideal for people with medium to long natural or chemically treated hair who need a lightweight yet effective conditioner to detangle, smooth, and add shine. If your routine requires frequent detangling, you prefer softer, more manageable lengths, or you want a product that supports scalp comfort while moisturizing long hair, this conditioner is a practical addition.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB07KBBHC2D\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to be gentle and helps maintain moisture without stripping color when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use Long \u0026amp; Luxe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it every wash; it’s lightweight enough for frequent conditioning and daily detangling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431898177883,"sku":"B07KBBHC2D","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-long-luxe-front-bottle.jpg?v=1782282520"},{"product_id":"as-i-am-long-luxe-grohair-oil-4-oz-scalp-oil-for-rejuvenation-and-hair-retention-lightweight","title":"As I Am Long \u0026 Luxe GroHair Oil — 4 oz scalp oil for rejuvenation and hair retention, lightweight","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Long and Luxe GroHair Oil is a lightweight, nutrient-rich scalp and hair oil designed to rejuvenate the scalp and support hair retention with pomegranate, passion fruit, beta-sitosterol and Jamaican Black Castor Oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis restorative elixir blends botanical extracts and targeted actives to hydrate strands, strengthen fibers and help create a healthier scalp environment. Formulated for regular use, the 4-ounce bottle absorbs without heavy buildup and is suitable for many textured hair types seeking better moisture balance and reduced breakage during styling and daily care.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this oil help my scalp feel healthier?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines nourishing fruit extracts and JBCO to soothe and condition the scalp, helping to reduce dryness and flakiness when used consistently. It supports a balanced surface, which makes hair easier to manage and more receptive to styling and treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePomegranate and passion fruit extracts for antioxidant-rich conditioning\u003c\/li\u003e\n  \u003cli\u003eJamaican Black Castor Oil to deeply moisturize scalp skin\u003c\/li\u003e\n  \u003cli\u003eLightweight carrier base absorbs quickly without clogging pores\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product make my hair stronger or last longer?\u003c\/h3\u003e\n\u003cp\u003eWhile individual results vary, the oil is formulated to improve strand resilience by boosting moisture and tensile strength, which helps reduce breakage during detangling and styling. Regular application supports hair retention by minimizing mechanical stress and protecting fragile ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncreases moisture levels after cleansing, improving elasticity\u003c\/li\u003e\n  \u003cli\u003eBeta-sitosterol helps support a healthier follicle environment\u003c\/li\u003e\n  \u003cli\u003eUse before styling or as part of a pre-shampoo routine for protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this oil into my routine?\u003c\/h3\u003e\n\u003cp\u003eUse a few drops directly on the scalp and massage gently to encourage absorption; it also works as a mid-length to ends sealant for added shine and softness. For best results, incorporate it into weekly deep-conditioning or nightly maintenance routines, and adjust frequency according to hair porosity and seasonal needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp or dry hair focusing on scalp and ends\u003c\/li\u003e\n  \u003cli\u003eMassage for 2–5 minutes to stimulate circulation and product spread\u003c\/li\u003e\n  \u003cli\u003eCan be used pre-shampoo, leave-in, or overnight as a treatment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat can I expect after using the oil regularly?\u003c\/h3\u003e\n\u003cp\u003eWith continued use you can expect smoother, more manageable strands and a scalp that feels better hydrated and less prone to surface dryness. The product is designed to improve moisture retention and tensile strength, which helps hair resist everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeably softer hair texture and reduced frizz\u003c\/li\u003e\n  \u003cli\u003eImproved moisture and tensile strength indicators\u003c\/li\u003e\n  \u003cli\u003eSupports retention by minimizing breakage during care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Long and Luxe GroHair Oil suits anyone with textured, curly, coily or natural hair who wants to strengthen and hydrate strands while caring for the scalp. It's appropriate for people looking to reduce breakage during styling, seal moisture into mid-lengths and ends, or add a lightweight finishing oil to their regimen. If you prefer plant-forward formulations and need a versatile oil for scalp treatments and daily maintenance, this 4-ounce bottle offers a convenient, regularly usable option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this oil daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — a few drops daily or several times weekly works; adjust by hair porosity and avoid heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight formula is safe for color-treated hair and helps lock in moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431899160923,"sku":"B07KMCV88P","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-bottle_12cf31f8-3bbc-49a2-ab98-5a21ac358bcc.jpg?v=1782282556"},{"product_id":"as-i-am-dry-itchy-scalp-leave-in-conditioner-8-oz-soothing-piroctone-olamine-tea-tree-for-hydration-and-detangling","title":"As I Am Dry \u0026 Itchy Scalp Leave-In Conditioner – 8 oz, Soothing Piroctone Olamine \u0026 Tea Tree for Hydration and Detangling","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Leave-In Conditioner is a lightweight, leave-in treatment that soothes scalp discomfort while moisturizing and detangling textured hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 8-ounce leave-in formula blends Piroctone Olamine, ceramides, olive oil, and tea tree oil to help calm flaking and dryness without weighing curls down. It’s designed for use on clean, wet, detangled hair to add slip for easier combing, restore sheen, and prepare strands for styling. The non-greasy texture absorbs quickly to leave hair manageable and refreshed between washes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product help on a dry, itchy scalp?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes Piroctone Olamine and soothing botanicals that target scalp dryness and flaking while delivering gentle hydration. Tea tree oil provides a cooling sensation and olive oil helps replenish lipids for softer-feeling skin and fibers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePiroctone Olamine: helps calm visible flaking and scalp discomfort.\u003c\/li\u003e\n  \u003cli\u003eTea tree oil: cooling, clarifying feel on application.\u003c\/li\u003e\n  \u003cli\u003eOlive oil and ceramides: restore moisture and strengthen the hair surface.\u003c\/li\u003e\n  \u003cli\u003eLightweight base: conditions without heavy buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it detangle and make styling easier?\u003c\/h3\u003e\n\u003cp\u003eYes — the product was formulated to add slip immediately, reducing combing time and breakage during wet styling. Use it after shampooing and detangling to distribute through hair for smoother sectioning, braid prep, or heat-free styling routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant slip for easier wet combing.\u003c\/li\u003e\n  \u003cli\u003ePrepares hair for braids, twists, and setting techniques.\u003c\/li\u003e\n  \u003cli\u003eReduces tugging and mechanical damage while detangling.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain curl definition by controlling frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this leave-in for best results?\u003c\/h3\u003e\n\u003cp\u003eApply liberally to clean, wet, and detangled hair, working from roots to ends to ensure even coverage. Comb through to distribute the product, then style as usual; no need to rinse out. For heavy dryness, reapply sparingly between wash days to refresh moisture and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Shampoo and gently detangle while hair is wet.\u003c\/li\u003e\n  \u003cli\u003eStep 2: Apply product evenly from root to tip.\u003c\/li\u003e\n  \u003cli\u003eStep 3: Comb through, then proceed with your styling routine.\u003c\/li\u003e\n  \u003cli\u003eStep 4: Touch up lightly on dry hair if needed for extra slip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated and textured hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be gentle and supportive for many textured and color-treated hair types, adding moisture and strengthening the hair surface without stripping color. Because it’s a leave-in, start with a small amount to gauge how your hair responds and adjust frequency based on porosity and styling needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for curls, coils, and waves seeking hydration and slip.\u003c\/li\u003e\n  \u003cli\u003eWorks with color-treated strands when used as directed.\u003c\/li\u003e\n  \u003cli\u003eHelps protect against breakage by improving combability.\u003c\/li\u003e\n  \u003cli\u003eNon-heavy finish keeps styles from feeling weighed down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This leave-in conditioner suits people with dry, flaky, or sensitive scalps who want an everyday styling companion that tames tangles and refreshes hair between washes. It’s particularly useful for those with textured hair types looking for added slip, moisture, and a lightweight boost of shine without greasy residue. If you need a product that combines scalp-soothing actives with detangling power and styling prep, this bottle is made for that purpose.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Betaine, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil, Cocos Nucifera (Coconut) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Linum Usitatissimum (Linseed) Seed Extract, Quaternium-18, Polysorbate 60, Mentha Piperita (Peppermint) Oil, Fragrance\/Parfum, Polyquaternium-37, Phenoxyethanol, Caprylyl Glycol, Propylene Glycol Dicaprylate\/Dicaprate, Piroctone Olamine, Phytosterols, Quaternium-80, Propanediol, Polyacrylamide, PPG-1 Trideceth-6, Citric Acid, Laureth-9, PEG-8, Ceramide NG, PEG-3 Distearate, Sodium Lauroyl Lactylate, Coconut Fatty Acids, Sodium Lauroyl Glutamate, Sodium Cocoyl Isethionate, Ceteareth-25, Disodium Ethylene Dicocamide PEG-15 Disulfate, Methyl Ionone, Benzyl Salicylate, Citronellol, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Hydroxy Citronellal, Lilial, Linalool\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, you can use it daily on wet hair; start with a small amount and adjust based on your hair’s moisture needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave buildup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When used as directed it’s lightweight and should not leave heavy buildup; rinse during regular cleansing to avoid residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431899193691,"sku":"B07KMFCP2Z","price":21.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-packaging-dry-itchy-leave-in.jpg?v=1782282554"},{"product_id":"as-i-am-curling-creme-lightweight-8-oz-curl-coil-definer-with-hi-definition-shine","title":"As I Am Curling Crème Lightweight 8 oz — Curl \u0026 Coil Definer with Hi‑Definition Shine","description":"\u003cb\u003eAs I Am Curling Crème is a lightweight 8-ounce styling cream that defines curls and coils with glossy, hi‑definition hold while locking in moisture.\u003c\/b\u003e\n\n\u003cp\u003eThis Curling Crème from As I Am is designed to enhance natural curl patterns without weighing hair down. The formula combines moisture‑rich ingredients and fiber‑strengthening ceramides to boost definition, reduce frizz, and provide flexible hold that lasts through multiple days. It works best on damp to wet hair and is intended to be used after a leave‑in conditioner to seal style and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product improve curl definition?\u003c\/h3\u003e\n\u003cp\u003eThe Crème smooths cuticles and helps each strand clump into well-defined curls and coils for a more uniform look. Its lightweight texture won’t cause stiffness, so curls stay springy rather than crunchy. The result is enhanced shape and visible hi‑definition without a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for curl and coil clumping to sharpen pattern.\u003c\/li\u003e\n  \u003cli\u003eFiber‑strengthening ceramides support strand structure for clearer curl shape.\u003c\/li\u003e\n  \u003cli\u003eLighthold maintains movement instead of a rigid cast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply the Curling Crème and how much should I use?\u003c\/h3\u003e\n\u003cp\u003eApply this crème to clean, damp to wet hair after your chosen As I Am leave‑in or moisturizer. Work through small sections from root to tip to ensure even distribution and optimal clumping. Adjust amount by hair density and length—start with a coin‑sized amount and add more only where needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp to wet hair for best absorption and definition.\u003c\/li\u003e\n  \u003cli\u003eDivide hair into sections and smooth from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eStart small; add product gradually for thicker or longer hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help control frizz and extend my style?\u003c\/h3\u003e\n\u003cp\u003eThe Crème helps tame frizz by sealing in moisture and smoothing the hair surface, which minimizes flyaways. It offers a flexible, long‑lasting hold that preserves curl definition day after day without a stiff finish. For longer-lasting results, combine with gentle air‑drying, diffusing on low heat, or protective nightly routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLocks in moisture to reduce humidity‑induced frizz.\u003c\/li\u003e\n  \u003cli\u003eFlexible hold keeps movement while maintaining shape.\u003c\/li\u003e\n  \u003cli\u003ePairs well with drying techniques and nightly protection for extended wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and benefits are highlighted in the formula?\u003c\/h3\u003e\n\u003cp\u003eThe blend includes ceramides known to support fiber strength and other moisturizing curl‑boosting ingredients sourced from nature. These components help keep hair hydrated and resilient while enhancing shine and definition. The formula is rich enough to provide lasting hold but balanced to remain lightweight on curls.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramides to help strengthen hair fiber and support curl structure.\u003c\/li\u003e\n  \u003cli\u003eNature‑derived moisturizers to preserve hydration and reduce dryness.\u003c\/li\u003e\n  \u003cli\u003eShine‑enhancing agents for glossy, hi‑definition results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This Curling Crème suits people with wavy, curly, or coily hair looking for a lightweight styler that provides defined shape, managed frizz, and lasting flexible hold. It’s a practical choice for wash‑and‑go routines, for those who prefer natural movement over rigid styles, and for anyone wanting enhanced shine and curl separation from a single, easy‑to‑apply product.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best used on damp to wet hair after a leave‑in; on dry hair it can add shine but won’t reseal curl definition as effectively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product make my hair crunchy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—its lightweight formula provides flexible hold so curls remain soft and springy rather than stiff.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53431899849051,"sku":"B07MCDGJZJ","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-curling-creme-front-packaging.jpg?v=1782282586"},{"product_id":"as-i-am-dry-itchy-scalp-care-shampoo-12-oz-olive-tea-tree-mint-for-soothing-hydrating-cleansing","title":"As I Am Dry \u0026 Itchy Scalp Care Shampoo — 12 oz, Olive Tea Tree \u0026 Mint for Soothing, Hydrating Cleansing","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Dry \u0026amp; Itchy Scalp Care Shampoo is a gentle 12 oz cleansing formula with olive, tea tree and mint designed to remove buildup while restoring surface moisture and soothing scalp discomfort.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated by As I Am, a brand founded by chemist Dr. Ali Syed, this shampoo balances effective cleansing with nourishing botanicals. It targets dryness and visible flakes without sulfates, parabens or silicones, and is suitable for all hair types. The combination of olive extract, tea tree oil, and cooling mint creates a clarifying yet hydrating wash that helps hair feel refreshed and manageable between treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo address dry, itchy scalp conditions?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo uses tea tree oil and mint to provide a clarifying, cooling action on the scalp while olive-derived components help maintain surface moisture. It focuses on removing product buildup and excess oils that can worsen irritation, without stripping natural oils that healthy hair needs.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTea tree oil helps clarify and reduce visible residue.\u003c\/li\u003e\n  \u003cli\u003eMint gives a cooling sensation to ease itchiness.\u003c\/li\u003e\n  \u003cli\u003eOlive-based ingredients add gentle surface hydration.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free surfactants for milder cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on textured, curly, or chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is developed for all hair types, including curls and chemically treated strands. It cleanses without heavy silicones or drying sulfates, so curls maintain definition while the scalp receives targeted attention.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for textured and curly hair that needs scalp care.\u003c\/li\u003e\n  \u003cli\u003eNo silicones to weigh down curl pattern.\u003c\/li\u003e\n  \u003cli\u003eRemoves buildup from styling products and oils.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and free of common irritants like phthalates and artificial dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it in my routine for best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse the shampoo on wet hair, lathering gently at the roots and allowing brief contact time for the tea tree and mint to work. Rinse thoroughly and follow with a conditioner or targeted treatment if your hair needs extra moisture or detangling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet scalp and hair, massage to cleanse for 30–60 seconds.\u003c\/li\u003e\n  \u003cli\u003eRinse fully and repeat if heavy buildup exists.\u003c\/li\u003e\n  \u003cli\u003eFollow with a hydrating conditioner or leave-in if desired.\u003c\/li\u003e\n  \u003cli\u003eUse regularly as part of a scalp-care regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat safety and ingredient standards does this shampoo meet?\u003c\/h3\u003e\n\n\u003cp\u003eThe bottle lists an intentionally cleaner ingredient profile: no parabens, sulfates, phthalates, gluten, silicones, artificial dyes, or known endocrine disruptors. It’s cruelty-free and created by a scientist with deep expertise in hair formulation, emphasizing performance without many common additives.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree from parabens, sulfates, phthalates and silicones.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and free of artificial dyes.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free brand standards and transparent formulation focus.\u003c\/li\u003e\n  \u003cli\u003ePackaged in a 12 oz bottle for regular at-home use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: This shampoo is intended for anyone experiencing dryness, flakiness or itch at the scalp who wants a stronger clean without harsh sulfates or heavy silicones. It’s especially useful for people with textured or curly hair seeking scalp relief while preserving curl integrity, and for consumers looking for cleaner, cruelty-free hair care backed by an experienced formulator.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Aloe Barbadensis Leaf Juice, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Betaine, Cocamide Mipa, Sodium Cocoyl Isethionate, Cetyl Alcohol, Glycerin, Sodium Isethionate, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Unum Usitatissimum (Linseed) Seed Extract, Piroctone Olamine, Mentha Piperita (Peppermint) Oil, Menthol, Coconut Acid, Ceteareth-60 Myristyl Glycol, Glycol Stearate, Polyquaternium-10, Tetrasodium EDTA, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula avoids sulfates and silicones, making it suitable for color-treated hair while gently cleansing the scalp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for itchy scalp relief?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed; many users wash 2–3 times weekly, increasing frequency if product buildup or oiliness returns quickly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53432098881883,"sku":"B0DH6CQHKH","price":28.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-bottle-12oz.jpg?v=1782286648"},{"product_id":"as-i-am-long-luxe-curl-enhancing-smoothie-16-oz-lightweight-coil-defining-cream-for-hydrated-frizz-controlled-curls","title":"As I Am Long \u0026 Luxe Curl Enhancing Smoothie 16 oz — Lightweight Coil-Defining Cream for Hydrated, Frizz-Controlled Curls","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Long and Luxe Curl Enhancing Smoothie is a lightweight cream designed to define curls and coils while adding moisture, reducing frizz, and leaving no heavy residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 16 oz styling cream blends pomegranate and passion fruit extracts with conditioning ingredients to support long, textured hair. It’s formulated to deliver definition and hydration for twists, coils, and natural curls without weighing hair down. Use on damp or dry hair for added slip, shine, and manageability; the product is intended to be left in and applied sparingly to build hold and softness suited to your hair’s thickness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this smoothie define curls without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances lightweight emollients and humectants that coat strands for separation and stretch without the greasy or sticky finish heavier butters can leave. It provides slip for styling while a non-residue base allows curls to stay buoyant and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight cream base minimizes buildup and heaviness.\u003c\/li\u003e\n  \u003cli\u003eSlip-enhancing texture helps detangle and form curl clumps.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish preserves movement and bounce.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help frizz and dryness on long, natural hair?\u003c\/h3\u003e\n\u003cp\u003eThe product targets thirsty hair by combining hydrating extracts and conditioning agents to smooth the cuticle and reduce surface frizz. Regular targeted use helps maintain moisture balance for longer styles, especially on ends that are prone to dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePomegranate and passion fruit extracts for moisture and antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eConditions strands to reduce flyaways and frizz during styling.\u003c\/li\u003e\n  \u003cli\u003eRecommended once or twice weekly for maintenance on long hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Long and Luxe Smoothie for best results?\u003c\/h3\u003e\n\u003cp\u003eWork with small sections, applying from roots to ends on damp or dry hair depending on your desired look. Start with a modest amount and gradually add more for thicker or coarser textures; do not rinse out so the moisturizing benefits remain in the hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSection hair and smooth product evenly through each section.\u003c\/li\u003e\n  \u003cli\u003eUse a small initial dose; increase for density or length.\u003c\/li\u003e\n  \u003cli\u003eLeave in—do not rinse—and style as usual for definition and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it be used with other styling products and on chemical-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe smoothie can be layered with lighter gels or creams for added hold, and it pairs well with oils or serums on ends for extra seal. Users with chemically altered hair should patch-test and monitor moisture needs; the lightweight formula is generally compatible but layering rules still apply.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks as a base moisturizer under light gels or sealants.\u003c\/li\u003e\n  \u003cli\u003eLayer oils on ends if you need additional sealing for chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003ePatch-test on a small section if your hair is color-treated or processed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Long and Luxe Curl Enhancing Smoothie is made for people with long, textured hair—whether naturally curly, coily, or styled in twists—who want defined, hydrated curls without heavy residue. It’s a good option for anyone who needs slip for detangling and shaping, prefers a leave-in cream rather than a heavy butter, and wants a routine-friendly product for weekly or biweekly moisture and definition maintenance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this curl smoothie?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once to twice weekly, increasing frequency only if your hair needs more moisture or styling support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I apply it to dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula works on damp or dry hair; apply sparingly and build as needed for definition and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53432822563163,"sku":"B07KBDDMVH","price":22.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-long-and-luxe-front-packaging.jpg?v=1782292432"},{"product_id":"as-i-am-long-luxe-cleansing-creme-conditioner-16-oz-co-wash-for-curly-hair-hydrating-detangling","title":"As I Am Long \u0026 Luxe Cleansing Crème Conditioner 16 oz — Co‑Wash for Curly Hair, Hydrating \u0026 Detangling","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Long and Luxe Growash is a 16 oz cleansing crème conditioner that gently removes buildup while hydrating and detangling natural and curly hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for low-manipulation routines, this co-wash combines conditioning agents with mild cleansers to refresh hair without stripping natural oils. The 16-ounce jar fits salon and at-home use, offering slip for easier detangling, balanced moisture for longer styles, and ingredients selected to support curl definition and manageability. It’s made in the United States and packaged in a compact container convenient for bathroom shelves.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product clean without drying out my curls?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses gentle surfactants and creamy conditioners that lift dirt and light product buildup while leaving slip and moisture behind. Instead of harsh sulfates, it relies on milder cleansing agents that preserve the hair’s natural oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing base that prevents over-drying\u003c\/li\u003e\n  \u003cli\u003eConditioning agents that maintain softness and slip\u003c\/li\u003e\n  \u003cli\u003eSuitable for co-wash routines between shampoos\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help with detangling and reducing breakage?\u003c\/h3\u003e\n\u003cp\u003eYes—its creamy consistency provides slip that eases combing and finger detangling, which can reduce tension and breakage on wet hair. Use generous amounts on saturated hair for best results when working through knots and tangles.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh-slip texture for easier comb-through\u003c\/li\u003e\n  \u003cli\u003eSoftens strands to minimize tugging and snapping\u003c\/li\u003e\n  \u003cli\u003eIdeal when used with a wide-tooth comb or fingers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on chemically treated or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe gentle cleansing and moisturizing profile is compatible with many color- and chemically-treated textures, as it avoids strong sulfates that accelerate color fade or strip processing. Always patch-test if your hair has recent or fresh chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free style cleansing suitable for many treated hair types\u003c\/li\u003e\n  \u003cli\u003eHelps preserve moisture that color-treated hair needs\u003c\/li\u003e\n  \u003cli\u003eRecommended to confirm compatibility after recent salon services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much product do I need and how often should I use it?\u003c\/h3\u003e\n\u003cp\u003eUsage depends on hair length, density, and styling routine; for medium-length hair, a quarter-sized amount per section is typical, while longer or thicker hair needs more. Many users co-wash weekly or every few washes as part of a wash-and-go or protective-style maintenance plan.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with moderate amounts and increase for thicker or longer hair\u003c\/li\u003e\n  \u003cli\u003eUse as a replacement for shampoo or as a mid-week refresh\u003c\/li\u003e\n  \u003cli\u003eApply to wet hair, massage, detangle, then rinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Long and Luxe Growash is aimed at people with natural, curly, coily, or textured hair who prefer gentler cleansing methods, need extra slip for detangling, or want a moisturizing wash that supports length retention. It’s a practical choice for anyone maintaining protective styles or seeking a less-drying alternative to daily shampoos. Because the jar is a travel-friendly 16-ounce size and made in the United States, it fits both salon use and home routines for those focused on curl health and manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eItem Package Dimension: 3.6 inches L x 3.6 inches W x 3.38 inches H\u003c\/li\u003e\n  \u003cli\u003eItem Package Weight: 1.0 pounds\u003c\/li\u003e\n  \u003cli\u003eProduct Type: BEAUTY\u003c\/li\u003e\n  \u003cli\u003eCountry of Origin: United States\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB07KBC692N\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the Growash cleansing crème uses milder surfactants rather than harsh sulfates to protect natural oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it daily on curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use may be unnecessary; most users co-wash weekly or between shampoos depending on oil production and styling needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53432822628699,"sku":"B07KBC692N","price":22.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-long-luxe-front-packaging.jpg?v=1782292429"},{"product_id":"as-i-am-jbco-deep-conditioning-masque-8-oz-nano-jamaican-black-castor-oil-vitamin-c-e-for-hydration","title":"As I Am JBCO Deep Conditioning Masque 8 oz — Nano Jamaican Black Castor Oil, Vitamin C \u0026 E for Hydration","description":"\u003cp\u003e\u003cstrong\u003eAs I Am JBCO Masque is an 8-ounce intensive hair therapy that delivers deep hydration and visible repair using nano Jamaican Black Castor Oil, vitamin C, and vitamin E.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis rich, creamy masque is formulated to soak into dry, brittle, or chemically treated hair to restore moisture, improve manageability, and support a healthier-looking scalp. Lightweight nano Jamaican Black Castor Oil helps penetrate the hair shaft while antioxidants from vitamin C and vitamin E help protect strands from environmental stress. The formula is vegan and cruelty-free and can be used as a regular conditioning step or an occasional intensive treatment under heat.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this masque rehydrate and repair dry hair?\u003c\/h3\u003e\n\u003cp\u003eThe masque combines concentrated emollients and nano-sized castor oil particles designed to reach deeper into the hair fiber for more effective moisture delivery. It smooths cuticles, reduces visible frizz, and improves elasticity, making hair easier to detangle and style. Regular use helps hair feel softer and look more resilient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNano Jamaican Black Castor Oil for deeper moisture penetration\u003c\/li\u003e\n  \u003cli\u003eVitamin C to support surface protection and shine\u003c\/li\u003e\n  \u003cli\u003eVitamin E to help condition and improve manageability\u003c\/li\u003e\n  \u003cli\u003eRich creamy texture that coats strands for long-lasting hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use the masque for best results?\u003c\/h3\u003e\n\u003cp\u003eUse after shampooing on towel-dried hair for routine deep conditioning; apply generously from roots to ends and leave on 15–20 minutes before rinsing. For a salon-style intensive treatment, distribute through hair, wear a plastic cap and sit under a hooded dryer for 15–20 minutes, rewetting if hair starts to dry. Follow with a cool rinse and style as usual.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStandard: apply 15–20 minutes on damp hair, then rinse\u003c\/li\u003e\n  \u003cli\u003eDeep treatment: cap and use heat for 15–20 minutes\u003c\/li\u003e\n  \u003cli\u003eDetangle carefully after treatment to avoid breakage\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on dryness and styling routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this masque suitable for my hair type and scalp?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is versatile and works well on curly, coily, textured, and chemically treated hair that needs intense moisture and improved manageability. It targets both strand hydration and scalp condition without animal-derived ingredients, making it a good option for vegans. Avoid contact with eyes and follow scalp sensitivity precautions if you have a reactive skin history.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for dry, damaged, chemically treated, and textured hair\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free—no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eSupports scalp restoration routines but avoid if allergic to listed ingredients\u003c\/li\u003e\n  \u003cli\u003eNot a medical treatment—consult a professional for scalp disorders\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will this fit into my existing hair-care routine?\u003c\/h3\u003e\n\u003cp\u003eUse the masque weekly or biweekly as a deeper step beyond your regular conditioner, or more often if hair is very dry or frequently heat-styled. It pairs well after a clarifying or moisturizing shampoo and before leave-in products to lock in softness and manageability. Consider alternating with lighter conditioners to maintain balance and avoid product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times per week for maintenance; increase for intensive repair\u003c\/li\u003e\n  \u003cli\u003eCombine with a clarifying shampoo when buildup is present\u003c\/li\u003e\n  \u003cli\u003eFollow with leave-in products for added protection and styling ease\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly to prevent residue and maintain volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am JBCO Masque is created for anyone seeking concentrated hydration and improved manageability—especially those with textured, dry, color-treated, or heat-stressed hair. It's suited to users who prefer vegan, cruelty-free care and want a product that can be used both as a regular deep conditioner and as a heat-activated intensive treatment. If your goal is richer moisture, easier detangling, and a smoother appearance without animal-derived ingredients, this masque is designed to fit into your regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB07XPCNYSR\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the masque on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave on 15–20 minutes for standard conditioning; use a cap and heat for a 15–20 minute intensive treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the masque safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated hair to help moisturize and improve manageability without animal-derived ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53433065439579,"sku":"B07XPCNYSR","price":23.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-jbco-masque-front-jar.jpg?v=1782293237"},{"product_id":"as-i-am-jamaican-black-castor-oil-smoothie-curl-defining-styling-cream-16-oz-lightweight-strong-flexible-hold","title":"As I Am Jamaican Black Castor Oil Smoothie Curl Defining Styling Cream 16 oz — Lightweight, Strong Flexible Hold","description":"\u003cstrong\u003eAs I Am Jamaican Black Castor Oil Smoothie is a lightweight styling cream that defines curls, cuts frizz, and strengthens strands using castor oil plus ceramide and vitamins C and E.\u003c\/strong\u003e\n\n\u003cp\u003eThis 16 oz jar blends Jamaican black castor oil with skin-friendly ceramide and antioxidant vitamins to add moisture, improve curl shape, and support stronger hair. The formula is designed to feel light on hair while offering a firm but flexible hold that resists flaking and helps reduce breakage. Clinical-style performance metrics included with the product show measurable gains in hydration, detangling ease, and curl definition after application.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this smoothie change my curl definition and hold?\u003c\/h3\u003e\n\u003cp\u003eThe product is created to enhance natural curl pattern without weighing hair down. Ingredients lock in moisture and align strands for a crisper, more uniform curl while the styling base provides a controllable hold so styles last longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBoosts curl definition significantly compared to untreated hair\u003c\/li\u003e\n  \u003cli\u003eProvides a strong, flexible hold for shaping and setting styles\u003c\/li\u003e\n  \u003cli\u003eNon-flaking formula preserves a natural finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help with dryness, breakage, and detangling?\u003c\/h3\u003e\n\u003cp\u003eYes — the combination of Jamaican black castor oil and ceramide supports hydration and helps strengthen hair fibers, which can reduce breakage during styling. Users see improved comb-through ease right after one use, making wet- or dry-styling less stressful on fragile strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNotable increase in hair moisture after a single application\u003c\/li\u003e\n  \u003cli\u003eReduces breakage by reinforcing hair surface and flexibility\u003c\/li\u003e\n  \u003cli\u003eSmoother detangling for less tugging and fewer breakages\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula suitable for my textured or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe smoothie works well on a wide range of curl types and textured hair, including color- or chemically treated strands. Its lightweight feel helps maintain volume and pattern without adding greasy residue, and the antioxidants support overall hair appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight, non-greasy texture keeps curls bouncy\u003c\/li\u003e\n  \u003cli\u003eAntioxidant vitamins help maintain hair vibrancy and manageability\u003c\/li\u003e\n  \u003cli\u003eSafe for use on processed hair when following standard care routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to damp, clean hair, working from roots to ends or focusing on mid-lengths to tips for curl definition. Use more for thicker or coarser textures; work in sections for uniform coverage, then style as desired for enhanced hold and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a quarter-sized amount for short hair; increase for longer or denser hair\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly with fingers or a wide-tooth comb to prevent buildup\u003c\/li\u003e\n  \u003cli\u003eRefresh second-day styles with a light touch to revive definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This 16 oz jar is aimed at people with natural curls, coils, or waves who want stronger, more defined styles without stiffness or flakes. It's especially useful for anyone seeking improved moisture, easier detangling, and reduced breakage during daily styling or protective routines. Ideal for those who prefer plant-rich oils combined with targeted actives like ceramide and vitamins C and E for a balanced styling and strengthening approach.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFeatures:\n    \u003cul\u003e\n      \u003cli\u003eIncreases hair moisture by 29% after one application\u003c\/li\u003e\n      \u003cli\u003eEnhances curl definition by 168%\u003c\/li\u003e\n      \u003cli\u003e100% flake-free formula\u003c\/li\u003e\n      \u003cli\u003eReduces breakage by 83.3%\u003c\/li\u003e\n      \u003cli\u003eImproves ease of combing by 29%\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB07YNTMDWD\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula is suitable for color-treated hair when used as part of your normal styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave white flakes or residue?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The smoothie is formulated to provide strong hold without flaking or visible residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53433066815835,"sku":"B07YNTMDWD","price":22.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-jamaican-black-castor-oil-smoothie-front-packaging.jpg?v=1782293284"},{"product_id":"as-i-am-jamaican-black-castor-oil-conditioner-12-oz-hydrating-detangling-formula-with-ceramides","title":"As I Am Jamaican Black Castor Oil Conditioner 12 oz — Hydrating, Detangling Formula with Ceramides","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Jamaican Black Castor Oil Conditioner is a rich, 12-ounce daily leave-in\/rinse-out formula that restores hydration, reduces tangles, and strengthens textured hair with JBCO, ceramides, betaine, vitamin C and vitamin E.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner blends traditional Jamaican black castor oil benefits with modern actives to hydrate and improve manageability for natural, coily, curly and wavy hair types. Lightweight emollients and moisture-binding ingredients work together to smooth cuticles without weighing hair down, while antioxidants and ceramides support strand resilience. Use it after cleansing to detangle damp hair, or as a weekly intensive to replenish moisture and ease styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this conditioner affect dry, tightly coiled hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on replenishing lost moisture and improving slip so you can detangle without excessive breakage. It contains Jamaican black castor oil to help seal in hydration and ceramides to reinforce the hair’s protective layer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration from JBCO-rich emollients\u003c\/li\u003e\n  \u003cli\u003eImproved comb-through slip to reduce mechanical damage\u003c\/li\u003e\n  \u003cli\u003eCeramides to support cortex and cuticle integrity\u003c\/li\u003e\n  \u003cli\u003eVitamins C and E for antioxidant support\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this product on colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the conditioning blend is formulated to be gentle while improving moisture retention, which helps maintain elasticity in color-treated or relaxed hair. It won’t strip color, and the added nutrients aim to restore softness and manageability after chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free compatible conditioning base (follow with recommended care routine)\u003c\/li\u003e\n  \u003cli\u003eRestores feel and reduces dryness often seen post-treatment\u003c\/li\u003e\n  \u003cli\u003eUse as a rinse-out or a brief leave-in for extra slip\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for detangling and styling?\u003c\/h3\u003e\n\u003cp\u003eExpect easier detangling with less tugging and fewer knots thanks to the formula’s slip-enhancing agents. After rinsing, hair should feel softer and smoother, making twist-outs, braids and wash-and-go styles simpler to create and maintain.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoother detangling with reduced breakage\u003c\/li\u003e\n  \u003cli\u003eEnhanced definition for curls with improved manageability\u003c\/li\u003e\n  \u003cli\u003eLightweight finish that won’t leave a heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the conditioner, and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eUse the conditioner after every wash for routine hydration, or once weekly as a deeper treatment depending on your hair’s porosity and needs. Apply to clean, damp hair, work through in sections, detangle with a wide-tooth comb or fingers, leave on for 2–10 minutes, then rinse or leave lightly in for extra moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply on damp, freshly washed hair for best absorption\u003c\/li\u003e\n  \u003cli\u003eDetangle in sections for even distribution and less stress\u003c\/li\u003e\n  \u003cli\u003eRinse for daily conditioning or leave a small amount for added slip\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This 12-ounce As I Am Jamaican Black Castor Oil Conditioner is designed for people with natural, coily, curly or dry textured hair seeking instant moisture, easier detangling and added strength. It suits those who want a product that combines traditional JBCO benefits with modern supportive ingredients like ceramides and vitamins, whether you wear protective styles, color your hair, or follow a regular natural hair regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB07YX9ZCH6\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for routine use after cleansing; reduce frequency if hair feels weighed down or oily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it work on low-porosity hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use smaller amounts and focus on mid-lengths to ends to avoid buildup on low-porosity roots.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53433067733339,"sku":"B07YX9ZCH6","price":22.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-jbc-conditioner-front-packaging.jpg?v=1782293308"},{"product_id":"as-i-am-jamaican-black-castor-oil-shampoo-355ml-ceramide-enriched-nano-oil-restorative-cleanser-for-textured-color-treated-ha","title":"As I Am Jamaican Black Castor Oil Shampoo 355ml — ceramide-enriched, nano-oil restorative cleanser for textured \u0026 color-treated ha","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Jamaican Black Castor Oil Shampoo is a restorative, ceramide-enriched cleanser formulated to gently remove buildup while strengthening hair fibers and preserving moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 355ml bottle combines Jamaican black castor oil delivered via nano-technology with fiber-strengthening ceramides to restore and repair textured, chemically treated, or naturally dry hair. The creamy, rich texture gives a luxurious lather that cleanses without stripping, making it suitable for regular use when your hair needs rebuilding and balanced hydration.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo support weakened or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on reinforcing hair structure with ceramides that bond to the cuticle and a targeted delivery of Jamaican black castor oil to help improve manageability. It cleanses away product residue so other treatments can penetrate better without leaving hair feeling brittle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramide-enriched formula to help strengthen hair fibers\u003c\/li\u003e\n  \u003cli\u003eJamaican black castor oil delivered with nano-technology for improved distribution\u003c\/li\u003e\n  \u003cli\u003eCreamy lather that removes buildup without over-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for my curl type or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated with hydration and gentle cleansing in mind, so it suits a wide range of curl patterns and is safe for color-treated hair when used as part of a routine that includes conditioning. It helps maintain moisture balance and reduces friction during detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle enough for textured, curly, and coily hair\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated hair when followed by conditioner\u003c\/li\u003e\n  \u003cli\u003eHelps improve detangling and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the creamy texture and nano-technology mean for results?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo’s rich, creamy texture gives a luxurious feel and fuller lather, which aids even distribution across the strands. Nano-technology refers to the way Jamaican black castor oil is processed to enable finer particle size for more even covering of the hair and scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy, rich texture for smoother application and coverage\u003c\/li\u003e\n  \u003cli\u003eNano-sized oil droplets for improved dispersion on hair fibers\u003c\/li\u003e\n  \u003cli\u003eEnhances nutrient contact with the hair shaft for better performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, gently massage into the scalp to lift buildup, then rinse and follow with a conditioner or treatment. For deeper restoration, pair with the As I Am Restore \u0026amp; Repair conditioner and use regularly as part of a repair-focused routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; massage into scalp and length, then rinse\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or leave-in treatment for extra moisture\u003c\/li\u003e\n  \u003cli\u003eUse consistently to support long-term improvement in manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for people with textured, chemically processed, or dry hair seeking a restorative shampoo that cleanses without stripping. If your hair needs strengthening, easier detangling, and improved moisture balance, this As I Am Jamaican Black Castor Oil Shampoo in a 355ml bottle fits into routines that prioritize repair and hydration.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Ricinus Communis (Castor) Seed Oil, Glycerin, Betaine, Disodium Laureth Sulfosuccinate, Polysorbate 20, Polyquaternium-10, Fragrance\/parfum, Tocopherol, Citric Acid, Ceramide NG, Linum Usitatissimum (linseed) seed extract, Phenoxyethanol, Cocamidapropyl Betaine, Caprylyl Glycol, PEG-100, Stearate, Hydroxypropyl, Bispalmitamide MEA, Ascorbic Acid, Sodium Benzoate, Potassium Sorbate, Sodium Chloride, Amyl Cinnamol, Hexyl Cinnamol, Limonene.FIS:252-155-BM\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It gently cleanses and is compatible with color-treated hair when followed by a conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—typically 1–3 times weekly depending on scalp oiliness and styling product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53433119244635,"sku":"B08BZNPNHX","price":22.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-jamaican-black-castor-oil-shampoo-front-bottle.jpg?v=1782293904"},{"product_id":"as-i-am-jamaican-black-castor-oil-curling-creme-8-oz-defines-curls-with-moisture-light-hold","title":"As I Am Jamaican Black Castor Oil Curling Crème — 8 oz, defines curls with moisture \u0026 light hold","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Jamaican Black Castor Oil Curling Creme is a styling cream that defines curls, adds moisture, and reduces frizz for a range of natural hair textures.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis curling crème blends Jamaican black castor oil with conditioning ingredients to shape and smooth curls without stiff residue. It’s formulated free of gluten, parabens, phthalates, sulfates and is designed to work on wavy to coily hair types, offering flexible hold and shine while helping manage dry, porous strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this curl creme shape and define curls?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides slip and light hold so each curl clings to its pattern while remaining touchable. Lightweight emollients and castor oil help weigh hair just enough to reduce flyaways without flattening volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDefines curls with a flexible, non-crunch finish\u003c\/li\u003e\n  \u003cli\u003eProvides slip for even distribution and detangling\u003c\/li\u003e\n  \u003cli\u003eEnhances natural curl pattern without heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help dry or damaged hair feel softer?\u003c\/h3\u003e\n\u003cp\u003eJamaican black castor oil is known for its conditioning properties; in this crème it helps smooth the cuticle and improve manageability. Regular use alongside a moisturizing routine can make hair feel softer and easier to style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds moisture to dry, thirsty strands\u003c\/li\u003e\n  \u003cli\u003eImproves comb-through and reduces friction during styling\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling conditioned, not greasy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the hold and frizz control last?\u003c\/h3\u003e\n\u003cp\u003eHold and frizz control last through normal daily activity, depending on hair porosity and environmental humidity. The product offers light-to-medium control that refreshes well between washes without weighing curls down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight-to-medium hold for flexible styles\u003c\/li\u003e\n  \u003cli\u003eControls frizz in moderate humidity conditions\u003c\/li\u003e\n  \u003cli\u003eReactivates easily with water or a light refresher spray\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is free from sulfates, parabens, phthalates and gluten, making it a gentler option for colored or chemically managed hair. As with any product, patch testing and monitoring how your hair responds is recommended.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free for gentler cleansing compatibility\u003c\/li\u003e\n  \u003cli\u003eSuitable for a variety of textures and treatments\u003c\/li\u003e\n  \u003cli\u003eWorks well as part of color- and chemically-aware routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This curling crème suits people with wavy, curly or coily hair looking for defined, touchable curls without heavy residue. It’s a good match for anyone seeking a styling product that delivers moisture, light hold and frizz control while avoiding sulfates and parabens. Pair it with a leave-in conditioner or a moisturizing shampoo for best results, and use it to style sets, twist-outs, wash-and-go looks, or whenever you need curl definition and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Glycerin, Cocos Nucifera (Coconut) Oil, Hydrogenated Vegetable Oil, Cetearyl Alcohol, Betaine, Ricinus Communis (Castor) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Linum Usitatissimum\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on wet or dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use on damp hair for best curl definition; it can also refresh dry hair when combined with water or a light spray.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product free of harsh chemicals?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it is formulated without sulfates, parabens, phthalates, and gluten.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53433123602779,"sku":"B08DL224L6","price":24.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-curling-creme-front-jar.jpg?v=1782293959"},{"product_id":"as-i-am-coconut-leave-in-conditioner-16-fl-oz-hydrating-detangling-leave-in-for-shine-softness","title":"As I Am Coconut Leave-In Conditioner 16 fl oz — Hydrating, Detangling Leave-In for Shine \u0026 Softness","description":"\u003cstrong\u003eAs I Am Coconut Leave-In Conditioner is a lightweight, moisture-rich leave-in treatment that softens, detangles, and primes hair for styling.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated with a coconut-forward blend, this 16 fl oz leave-in conditioner delivers slip for easier detangling, adds natural-looking shine, and leaves a soft, manageable finish that makes styling simpler. It’s designed to be applied to damp hair before styling products so gels and creams sit smoothly without flaking or hardening. Use it as the moisture base in your routine to reduce breakage during comb-throughs and to create a consistent canvas for twist-outs, braids, wash-and-go styles, and daily moisture maintenance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this leave-in make detangling easier?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides instant slip and softens hair cuticles so combs and fingers move through strands with less resistance. That reduces pulling and breakage during detangling, especially on coiled and textured hair types. The result is faster, gentler detangling sessions with fewer tears and less hair loss.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight slip reduces friction during combing\u003c\/li\u003e\n\u003cli\u003eSoftens strands for smoother glide\u003c\/li\u003e\n\u003cli\u003eHelps preserve curl pattern while removing knots\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help my styles last without flaking or stiffness?\u003c\/h3\u003e\n\u003cp\u003eApplied before gels and creams, the leave-in forms a moisturized foundation that helps styling products distribute evenly. This prevents gels from crystallizing or leaving hard, flaky residues when they dry. You’ll get flexible hold and defined styles without the crunch or visible product buildup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrevents product hardening by creating an even base\u003c\/li\u003e\n\u003cli\u003eImproves gel and cream absorption into the hair shaft\u003c\/li\u003e\n\u003cli\u003eLeaves styles soft to the touch, not stiff\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will it affect shine and manageability day to day?\u003c\/h3\u003e\n\u003cp\u003eThe coconut-enriched formula enhances hair’s natural sheen while smoothing surface texture to reflect light more evenly. Regular use helps hair feel softer and move more freely, making daily styling and refresh routines quicker. It’s ideal for maintaining hydrated-looking hair between wash days.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBoosts natural shine without heavy residue\u003c\/li\u003e\n\u003cli\u003eSmooths surface for improved light reflection\u003c\/li\u003e\n\u003cli\u003eMakes daily handling and restyling easier\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair, working the product evenly from roots to ends. Use a wide-tooth comb or fingers to distribute and detangle, then follow with your preferred gel, cream, or oil to lock in definition and hold. Reapply a small amount to dry hair for targeted frizz control and refreshes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse on damp hair before styling products\u003c\/li\u003e\n\u003cli\u003eWork through with fingers or a wide-tooth comb\u003c\/li\u003e\n\u003cli\u003eApply sparingly to dry hair for spot smoothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This leave-in conditioner suits anyone with textured, curly, coily, or wavy hair seeking extra moisture, slip for detangling, and a smooth base for styling. If you want softer hair that shines, fewer tangles, and styles that don’t flake or stiffen, this 16 fl oz bottle provides ample product for regular use at home or in a professional styling routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ecoconut\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this leave-in on wet hair after shampooing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to clean, damp hair to detangle, add moisture, and prepare for gels or creams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it weigh down fine or low-porosity hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—it's lightweight. Use a small amount and focus on mid-lengths and ends to avoid buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53433126748507,"sku":"B0G2MZYFK1","price":25.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-packaging_a5e20f18-95ed-44c7-b5e0-762de0d5ffb7.jpg?v=1782293982"},{"product_id":"as-i-am-batana-oil-2-fl-oz-lightweight-ceramide-blend-for-shine-and-strengthened-healthier-looking-hair","title":"As I Am Batana Oil 2 fl oz — lightweight ceramide blend for shine and strengthened, healthier-looking hair","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Batana Oil 2 fl oz is a lightweight, antioxidant-rich hair oil formulated with ceramides and cedarwood extract to help strengthen strands, add shine, and support healthier-looking hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated Batana oil blend combines nourishing fatty acids with ceramides and cedarwood extract to restore softness, smooth the hair cuticle, and protect against everyday environmental stressors. The 2 fl oz bottle is sized for targeted scalp and strand treatments, daily sealing, or for use as a finishing gloss. It absorbs easily, leaving hair manageable without heavy residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this oil improve my hair’s texture and manageability?\u003c\/h3\u003e\n\u003cp\u003eThe oil’s mix of Omega-6 and Omega-9 fatty acids replenishes dry strands and helps reduce frizz by smoothing the cuticle. Ceramides work to reinforce the hair’s outer layer, making hair feel softer and easier to detangle. Regular use can make styling faster and reduce breakage during combing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply moisturizes to soften coarse or dry hair.\u003c\/li\u003e\n\u003cli\u003eForms a smoothing layer that tames frizz and flyaways.\u003c\/li\u003e\n\u003cli\u003eSupports easier detangling and reduces mechanical damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this oil on my scalp and will it support growth?\u003c\/h3\u003e\n\u003cp\u003eYou can apply a small amount directly to the scalp to nourish skin and improve scalp condition; cedarwood extract provides a soothing scent and antioxidant support. Improved scalp moisture and reduced breakage create a better environment for hair to maintain healthy density and length over time, though results vary by person.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse a few drops for scalp massage to hydrate and alleviate tightness.\u003c\/li\u003e\n\u003cli\u003eTargets weakened ends to reduce snapping and split ends.\u003c\/li\u003e\n\u003cli\u003eSupports an overall routine that helps hair retain strength and length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate As I Am Batana Oil into my routine?\u003c\/h3\u003e\n\u003cp\u003eThis oil is versatile — use it as a pre-shampoo treatment, a leave-in sealer on damp hair, or a finishing shine serum on dry styles. Start with a small amount to avoid build-up and increase slightly for thicker hair. It layers well under other styling products.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePre-shampoo: warm a few drops, apply to lengths, leave 15–30 minutes, then shampoo.\u003c\/li\u003e\n\u003cli\u003eLeave-in: smooth on damp ends to seal moisture before styling.\u003c\/li\u003e\n\u003cli\u003eFinishing: rub a tiny amount between palms and lightly gloss over finished looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for chemically treated or color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to strengthen and moisturize damaged strands, which can benefit color- or chemically treated hair by improving elasticity and shine. Because it’s a concentrated oil, use sparingly and test first on a small section to ensure desired finish and compatibility with your products.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps restore softness and manageability after chemical services.\u003c\/li\u003e\n\u003cli\u003eCan add protective lubrication to reduce breakage during styling.\u003c\/li\u003e\n\u003cli\u003eUse minimal amounts to avoid weighing down color-treated fine hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Batana Oil 2 fl oz is made for anyone wanting to strengthen dry, brittle, or chemically stressed hair, add natural shine, and maintain better moisture balance. It’s a good match for textured, curly, coily, and chemically treated hair types that need concentrated nourishment without a heavy, greasy finish. Those looking for a travel-friendly, multipurpose hair oil to integrate into pre-shampoo, leave-in, or finishing steps will find this bottle practical and effective.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eElaeis Oleifera Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Glycine Soja (Soybean) Oil, Ricinus Communis (Castor) Seed Oil, Isopropyl Myristate, Cedrol, Ceramide Np, Ceramide Ap, Ceramide Eop, Phytosterols, Piroctone Olamine, Rosmarinus Officinalis (Rosemary) Leaf Extract, Stearic Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much oil should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–3 drops for short hair and 4–6 for longer or thick hair; adjust to avoid buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Batana Oil on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use sparingly to add moisture and shine; test a small section first for finish and compatibility.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53433128943963,"sku":"B0G2MWV1JD","price":22.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-batana-oil-front-bottle.jpg?v=1782294012"},{"product_id":"as-i-am-long-luxe-conditioner-for-long-hair-pomegranate-coconut-oil-hydration-lightweight-detangling","title":"As I Am Long \u0026 Luxe Conditioner for Long Hair — Pomegranate \u0026 Coconut Oil Hydration, Lightweight Detangling","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Long \u0026amp; Luxe Conditioner restores softness, detangles, and deeply hydrates long hair using pomegranate juice, coconut oil, and vitamins.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis post-shampoo conditioner is formulated to smooth strands, reduce breakage during comb-through, and support overall length health. The lightweight formula centers on water and pomegranate juice for antioxidant-rich hydration, while coconut oil and conditioning agents help retain moisture and improve slip. Use it after cleansing as part of a regular maintenance or deep-treatment routine to boost manageability, shine, and flexibility without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Long \u0026amp; Luxe make detangling easier?\u003c\/h3\u003e\n\u003cp\u003eThe conditioner increases slip so combs and fingers glide through knots with less tugging, which helps reduce strand breakage. Its blend of emollients and coconut oil smooths cuticle edges and temporarily aligns hair fibers for simpler detangling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich slip from conditioning agents for easier comb-through\u003c\/li\u003e\n  \u003cli\u003eCoconut oil softens and adds pliability to strands\u003c\/li\u003e\n  \u003cli\u003eApply on damp hair to maximize glide and minimize pulling\u003c\/li\u003e\n  \u003cli\u003eIdeal for long, textured, or curl-patterned hair needing gentle detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hydration and nutrients does it deliver?\u003c\/h3\u003e\n\u003cp\u003ePomegranate juice and water serve as a hydrating base while vitamins and antioxidants from the fruit help support the appearance of healthier hair. The formula replenishes surface moisture and helps maintain flexibility and shine without heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePomegranate juice provides antioxidant-rich hydration\u003c\/li\u003e\n  \u003cli\u003eCoconut oil aids moisture retention and improves softness\u003c\/li\u003e\n  \u003cli\u003eLightweight texture avoids weighing down long hair\u003c\/li\u003e\n  \u003cli\u003eRinseable treatment that leaves hair manageable and glossy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eUse after shampoo on clean, damp hair. Apply generously from mid-lengths to ends, allow time for the formula to work, then detangle gently and rinse. For deeper conditioning, follow the heat-assisted method described below.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply generously to clean, damp hair\u003c\/li\u003e\n  \u003cli\u003eAllow to sit for 15–20 minutes, gently detangle\u003c\/li\u003e\n  \u003cli\u003eRinse off thoroughly after treatment\u003c\/li\u003e\n  \u003cli\u003eFor a deeper treatment, cover with heat, rinse, then style as usual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this conditioner affect my hair's length and breakage?\u003c\/h3\u003e\n\u003cp\u003eBy improving manageability and reducing friction while detangling, the conditioner helps protect hair from snap and split ends that shorten visible length. Regular use supports maintenance of healthy length and reduces the need for corrective trims due to mechanical damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces tension and breakage during combing\u003c\/li\u003e\n  \u003cli\u003eHelps maintain flexible, less brittle strands\u003c\/li\u003e\n  \u003cli\u003eSupports length retention when used consistently\u003c\/li\u003e\n  \u003cli\u003eWorks well as part of a protective-length regimen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? As I Am Long \u0026amp; Luxe Conditioner is aimed at people with long, textured, or naturally curly hair who want easier detangling, improved softness, and moisture that won’t weigh hair down. It suits anyone looking for a rinse-out conditioner that can be used as a weekly deep treatment (with heat if desired) or as a regular post-shampoo conditioner to preserve length and enhance shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this conditioner every time I wash my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for regular post-shampoo use; reduce frequency if your hair feels weighed down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for chemically treated or color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The hydrating, gentle formula helps with manageability and moisture retention on treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53435688583515,"sku":"B08NPK8JHL","price":28.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-long-luxe-front-bottle_bfc6425e-b56d-4815-ba06-e6f0bcef5e32.jpg?v=1782317528"},{"product_id":"as-i-am-jamaican-black-castor-oil-co-wash-16-oz-sulfate-free-detangling-cleanser","title":"As I Am Jamaican Black Castor Oil Co-Wash 16 oz — Sulfate-Free Detangling Cleanser","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Jamaican Black Castor Oil Co-Wash is a 16-ounce sulfate-free cleanser that gently cleanses, conditions and detangles natural coils and curls while helping to improve moisture and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis co-wash blends Jamaican black castor oil with conditioning surfactants to remove buildup without stripping hair. Formulated for textured hair, it aims to make combing easier, increase moisture retention and support healthier-feeling strands after use. The creamy formula works as a cleansing conditioner so you can refresh hair between shampoos or use it as part of a wash day routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this co-wash clean hair without sulfates?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses gentle cleansing agents rather than harsh detergents, so it lifts oils and residue while keeping the hair’s natural moisture balance intact. That makes it ideal for textured and dry-prone hair that responds poorly to aggressive shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains mild surfactants that remove buildup but avoid stripping\u003c\/li\u003e\n  \u003cli\u003eSulfate-free to preserve natural oils and curl definition\u003c\/li\u003e\n  \u003cli\u003eJamaican black castor oil contributes to scalp nourishment during cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help detangle and reduce breakage?\u003c\/h3\u003e\n\u003cp\u003eYes — the co-wash conditions as it cleans to smooth cuticles and reduce friction when combing. Independent usage metrics show measurable improvements in ease of combing and detangling for coils and curls after a single application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves ease of combing by around 29% after one use\u003c\/li\u003e\n  \u003cli\u003eDetangling for tight curls and coils becomes easier by approximately 37%\u003c\/li\u003e\n  \u003cli\u003eGently conditions hair to minimize snagging and breakage during styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it affect hair moisture and strength?\u003c\/h3\u003e\n\u003cp\u003eThe co-wash helps boost hair moisture immediately and supports strand resilience through conditioning ingredients and the protective properties of castor oil. Clinical-style measurements reported moisture gains and a small increase in tensile strength after one application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIncreases hair moisture by about 12% after a single application\u003c\/li\u003e\n  \u003cli\u003eDemonstrated a roughly 4% increase in hair strength in testing conditions\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling softer and more manageable post-wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it as part of my routine?\u003c\/h3\u003e\n\u003cp\u003eUse the co-wash on wet hair: apply, massage into the scalp and through lengths, then detangle with fingers or a wide-tooth comb before rinsing. It can replace shampoo for gentle cleansing or be used between deeper cleanses to maintain moisture and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to thoroughly wet hair and focus on the scalp and mid-lengths\u003c\/li\u003e\n  \u003cli\u003eDetangle gently while the conditioner is working, then rinse or leave a light residue if desired\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed to refresh curls without over-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This As I Am Jamaican Black Castor Oil Co-Wash is designed for people with textured hair — from loose waves to tight coils — seeking a gentler cleansing option that conditions while it cleans. It’s a strong match for anyone looking to improve moisture, ease detangling, and support hair that’s prone to dryness or breakage without using sulfates or harsh detergents. Ideal for regular wash routines, protective-styling upkeep, and those who prefer creamy, oil-enriched cleansers instead of traditional shampoos.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB07YXBKZJX\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this co-wash safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its sulfate-free formula is generally safe for color-treated hair and helps preserve moisture; always spot-test first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on very fine curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It can be used on fine curls; apply sparingly to avoid weighing hair and rinse thoroughly for lighter hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53437915038043,"sku":"B07YXBKZJX","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-jamaican-black-castor-oil-cowash-front-packaging.jpg?v=1782347734"},{"product_id":"as-i-am-double-butter-rich-daily-moisturizer-16-oz-jar-leave-in-cream-for-coils-curls-that-adds-shine-and-locks-moisture","title":"As I Am Double Butter Rich Daily Moisturizer – 16 oz jar, leave-in cream for coils \u0026 curls that adds shine and locks moisture","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Double Butter Rich Daily Moisturizer is a rich, leave-in cream that restores softness, adds shine, and helps lock moisture into natural coils and curls.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis 16-ounce moisturizer blends thick butters with pro-vitamin B5 (panthenol) to nourish dry, textured hair without weighing it down. Designed for daily use, the formula helps improve manageability, reduce frizz, and support detangled styling routines while helping to strengthen hair and reduce the appearance of split ends. The jar size provides a generous supply for regular use on medium to long natural hair types.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this moisturizer fit into my daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the cream on damp or dry hair to refresh and rehydrate your curls. A little goes a long way: warm a small amount between fingers, distribute through mids to ends, and style as usual. It layers well under oils or stylers for added hold and shine without creating heavy buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair after cleansing and conditioning for best absorption.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly on shorter hair; increase amount for thicker or longer hair.\u003c\/li\u003e\n  \u003cli\u003eWorks as a nightly leave-in to maintain moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefits can I expect for my coils and curls?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula focuses on moisture retention and softness to make curls easier to shape and less prone to dryness. With regular use, hair appears glossier, softer to the touch, and more responsive to styling. Panthenol in the blend helps thicken the appearance of strands and supports split-end resilience.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eImproves softness and smoothness for easier detangling.\u003c\/li\u003e\n  \u003cli\u003eAdds a natural-looking shine without greasiness.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce the look of split ends and boosts strand strength.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product weigh down fine or low-porosity hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe moisturizer is richer than a typical leave-in, so fine or low-porosity hair users should begin with a small amount and focus application on the mid-lengths and ends. If you notice heaviness, reduce frequency or mix with a lighter leave-in. For medium-to-high porosity hair, the buttery texture delivers effective hydration and improved manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFine hair: use minimal product and concentrate on ends.\u003c\/li\u003e\n  \u003cli\u003eHigh-porosity hair: benefits from the richer texture and sealing properties.\u003c\/li\u003e\n  \u003cli\u003eLayer under gel or cream stylers for enhanced definition without stickiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I store and measure servings from the 16 oz jar?\u003c\/h3\u003e\n\n\u003cp\u003eKeep the jar capped in a cool, dry place out of direct sunlight to preserve texture and scent. Scoop product with clean hands or a spatula to avoid contamination; start with a nickel-to-quarter sized amount, adjusting based on hair length and thickness. The 16-ounce size is suited for consistent daily use and shared households.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStore upright in a shaded cabinet to maintain performance.\u003c\/li\u003e\n  \u003cli\u003eUse a spatula to maintain hygiene and extend shelf life.\u003c\/li\u003e\n  \u003cli\u003eEstimate servings: small amount for short hair, larger for long\/thick hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Double Butter Rich Daily Moisturizer is ideal for people with natural, curly, coily, or textured hair who need a dependable daily hydrator that improves softness and manageability. It works well for hair showing dryness, dullness, or mild split-end concerns and suits anyone looking for a buttery leave-in to support styling and moisture retention without heavy silicones. If you have very fine hair or prefer weightless leave-ins, start with a minimal amount to find the right balance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Butyrospermum Parkii (Shea) Butter, Hydrogenated Vegetable Oil, Theobroma Cacao (Cocoa) Seed Butter, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Glycerin, Ricinus Communis (Castor) Seed Oil, Cera Alba\/Beeswax\/Cire D’abeille, Lanolin, Betaine, Polysorbate 60, Beta Vulgaris (Beet) Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Extract, Citrus Reticulata (Tangerine) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Germ Oil, Carbomer, Panthenol, Tocopheryl Acetate, Aminomethyl Propanol, Fragrance\/Parfum, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Caprylyl Glycol, Curcuma Longa (Turmeric) Root Powder, Anise Alcohol, Coumarin, Limonene\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply a small amount to damp hair after cleansing to lock in moisture and aid styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Generally yes; the formula hydrates without harsh sulfates, but patch-test if you have recent chemical processing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53438042702171,"sku":"B00658N04Y","price":26.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-double-butter-front-packaging.jpg?v=1782350524"},{"product_id":"as-i-am-curling-jelly-styling-gel-8-oz-for-defined-frizz-resistant-curls-with-flexible-hold","title":"As I Am Curling Jelly styling gel — 8 oz for defined, frizz‑resistant curls with flexible hold","description":"\u003cp\u003e\u003cstrong\u003eAs I Am Curling Jelly is an 8-ounce styling gel that defines curls, adds shine, and reduces frizz for reliable wash-and-go results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight jelly is formulated to support curl definition without heavy crunch or residue. It locks in shape and stretch while minimizing shrinkage, so textured hair keeps a polished look through daily activity and humid conditions. The formula is made for easy application and layering, working well on wet or damp hair to build defined, touchable curls.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product improve curl definition and shine?\u003c\/h3\u003e\n\u003cp\u003eThe jelly forms a flexible hold around each strand to enhance natural curl pattern and shine. It smooths the hair cuticle so curls appear more reflective and less fuzzy, while avoiding stiffness that hides movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates glossy, defined curls without heavy build-up.\u003c\/li\u003e\n  \u003cli\u003eSlicks flyaways for a polished finish.\u003c\/li\u003e\n  \u003cli\u003eMaintains curl separation so shape stays visible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my style intact in humidity and during long days?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is engineered to resist frizz and retain curl shape in challenging conditions. Independent testing shows strong curl retention for several hours in high humidity, helping styles last from morning through evening.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e72% curl retention after 5 hours in high humidity (testing reference).\u003c\/li\u003e\n  \u003cli\u003eReduces frizz that typically develops in moist climates.\u003c\/li\u003e\n  \u003cli\u003eFlexible hold resists limp or crunchy feeling over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the Curling Jelly for wash-and-go routines?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, wet or damp hair to encourage your natural pattern before air-drying or diffusing. Work the jelly through sections with fingers or a wide-tooth comb to distribute evenly, then scrunch or shape to enhance curls.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a nickel-to-quarter sized amount, adjust by hair density.\u003c\/li\u003e\n  \u003cli\u003eLayer with leave-in conditioner for extra moisture if needed.\u003c\/li\u003e\n  \u003cli\u003eCan be reactivated with water for second-day styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for shrinkage and stretch?\u003c\/h3\u003e\n\u003cp\u003eThis formula balances stretch with definition so curls elongate without losing their bounce. It helps reduce excessive shrinkage while preserving the natural spring of textured hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhanced stretch for more visible curl length.\u003c\/li\u003e\n  \u003cli\u003eReduced shrinkage compared with non-stretch formulas.\u003c\/li\u003e\n  \u003cli\u003eRetains elasticity so curls move without flaking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: As I Am Curling Jelly is designed for people with wavy, curly, and coily textures who want defined, frizz-reduced styles that last. It's particularly useful for those who prefer wash-and-go styling, seek enhanced curl stretch, or live in humid environments and need a reliable, touchable hold.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this jelly on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best applied to wet or damp hair for definition; can refresh dry hair with a little water to reactivate hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave my hair crunchy or sticky?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula yields a flexible, touchable hold without stiff crunch or heavy stickiness when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53439918080347,"sku":"B007IVW5M0","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-curling-jelly-front-packaging.jpg?v=1782376418"},{"product_id":"as-i-am-jamaican-black-castor-oil-water-leave-in-hydrator-spray-pack-of-3-detangles-reduces-breakage","title":"As I Am Jamaican Black Castor Oil Water Leave-In Hydrator Spray — Pack of 3, Detangles \u0026 Reduces Breakage","description":"\u003cstrong\u003eAs I Am Jamaican Black Castor Oil Water is a lightweight, leave-in hydrator that detangles, reduces breakage, and helps lock moisture into dry or textured hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis three-pack delivers an easy-to-use, daily hydration boost formulated around Jamaican black castor oil plus vitamins C and E. Designed to refresh and support textured, curly, coily, and chemically treated hair, the sprayable formula helps smooth the cuticle, reduce frizz, and make combing easier while adding slip and shine. It’s useful on wet or dry hair for quick refreshes, pre-styling prep, or as part of a regular moisturizing routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this product make detangling easier?\u003c\/h3\u003e\n\u003cp\u003eThe spray-on water adds immediate slip to strands so combs and fingers glide through knots with less force, helping to reduce combing-related damage. Its lightweight base minimizes residue while the castor oil component helps reinforce fiber strength at contact points where hair is most vulnerable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds slip for easier finger- or comb-detangling\u003c\/li\u003e\n  \u003cli\u003eReduces force needed to remove knots, lowering breakage\u003c\/li\u003e\n  \u003cli\u003eWorks on wet or dry hair for flexible use\u003c\/li\u003e\n  \u003cli\u003eSuitable for detangling before styling or deep conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat moisture and strengthening benefits can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe formula locks in hydration so hair feels softer and looks smoother without heavy buildup. Vitamins C and E help support shine and overall hair resilience while Jamaican black castor oil contributes to increased fiber strength at the cuticle level.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps retain moisture between washes\u003c\/li\u003e\n  \u003cli\u003eLeaves hair more manageable and less prone to frizz\u003c\/li\u003e\n  \u003cli\u003eSupports stronger-looking strands with regular use\u003c\/li\u003e\n  \u003cli\u003eLightweight enough for daily application without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on skin or hands as well as hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the gentle, hydrating composition is suitable for dry skin patches and hands in addition to hair. When applied to skin, it offers a quick, lightweight moisture boost, though it’s formulated primarily for hair care and styling support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for spot hydration of dry hands or cuticles\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish when used sparingly on skin\u003c\/li\u003e\n  \u003cli\u003eConvenient multi-use bottle for hair and small skin areas\u003c\/li\u003e\n  \u003cli\u003eNot intended as a full-body moisturizer\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this into my routine?\u003c\/h3\u003e\n\u003cp\u003eUse as a leave-in refresher after washing, a detangler before combing, or a daily spritz to tame frizz and revive curls. A few sprays are usually enough; follow with your favorite cream, oil, or styling product if extra hold or sealing is desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpray on damp hair before combing or styling\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for mid-day refreshes and frizz control\u003c\/li\u003e\n  \u003cli\u003eLayer with heavier butters or oils to seal moisture when needed\u003c\/li\u003e\n  \u003cli\u003eKeep in a styling kit or travel bag for quick touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If you have curly, coily, wavy, or chemically treated hair and need a fast, non-greasy way to add slip, boost hydration, and reduce combing damage, this three-pack of As I Am Jamaican Black Castor Oil Water is built for your daily care routine. It’s also a practical, travel-friendly option for anyone who wants a multi-use hydrator for hair and small dry-skin areas without heavy residue.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Betaine, Ricinus Comma Benzoate, Laureth 9, PEGS Fragrance\/Parfum, Sodium Bispalmtamide MEA, PEG-3 Distearate, Citric Acid Sodom our Acid PEG-100 Secrets, Sedium Cocovi Isethionate, Ceteate -23 Belone Procions Okamine, Hexyl Cinnamal, Limonene. Bone, Ronus Communis (Costa Seed Oil, Fadum, Sodium Lauroyl LacMare, Feroxypropyl Phenogenanol, Caprylyl Glycol Sodium Onc Acid Sodium touro Chromide, Ascorbic bahonate, Ceteareh 25, Cocomidopropyl\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula is suitable for color-treated hair and helps add moisture without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed for detangling and refreshing; a few sprays per application are usually sufficient.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":53478851805531,"sku":"B08MBDVK54","price":52.87,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/as-i-am-front-bottle_de10ae70-36b8-491f-8f41-d029a2dbf50d.jpg?v=1782898209"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/collections\/as-i-am-jamaican-black-castor-oil-smoothie-front-packaging.jpg?v=1794342209","url":"https:\/\/remediesbeauty.co.uk\/collections\/brand-as-i-am.oembed","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}