{"title":"Aluram","description":"\u003cdiv style=\"background:#f7f2f4;border-left:4px solid #b5587a;padding:14px 18px;border-radius:8px;margin:0 0 1.3rem;\"\u003e\u003cstrong\u003eAluram in the UK: 36 products at Remedies Beauty, including shampoo, conditioner and hairspray, from £29 with free UK delivery.\u003c\/strong\u003e\u003c\/div\u003e\u003cp\u003eThe Aluram range here is made up of shampoo (10), conditioner (8), hairspray (5) and hair treatments (3), plus 10 other items. Prices run from £29 to £64, and most sit between £33 and £42.\u003c\/p\u003e\u003cp\u003eA good place to start: \u003ca href=\"\/products\/aluram-curl-conditioner-33-8-fl-oz-coconut-water-lightweight-hydration-silicone-free\"\u003eALURAM Curl Conditioner 1 L (33.8 fl oz)\u003c\/a\u003e, \u003ca href=\"\/products\/aluram-volumizing-shampoo-for-fine-to-medium-hair-12-fl-oz-lightweight-sulfate-free-body-fullness\"\u003eALURAM Volumizing Shampoo for Fine to Medium Hair\u003c\/a\u003e and \u003ca href=\"\/products\/aluram-golden-glow-body-lotion-18-fl-oz-hydrating-self-tanner-with-squalane-watermelon-seed-oil\"\u003eALURAM Golden Glow Body Lotion\u003c\/a\u003e. Check the size and whether a listing is a single bottle or a multipack before you order; many are US sizes shown in fl oz with ml.\u003c\/p\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003ch3\u003eCan I buy Aluram in the UK?\u003c\/h3\u003e\u003cp\u003eYes. Remedies Beauty lists 36 Aluram products for delivery to UK addresses, priced in pounds, with no minimum spend.\u003c\/p\u003e\u003ch3\u003eWhich Aluram products do you stock?\u003c\/h3\u003e\u003cp\u003eThe range is made up of shampoo (10), conditioner (8), hairspray (5) and hair treatments (3). Use the filters on this page to narrow by type and price.\u003c\/p\u003e\u003ch3\u003eHow much does Aluram cost?\u003c\/h3\u003e\u003cp\u003eAluram products here cost from £29 to £64. Delivery to UK addresses is free, and unopened items can be returned free within 30 days.\u003c\/p\u003e\u003c!-- rb-rel --\u003e\u003cdiv style=\"margin-top:1.6rem;padding:16px 18px;background:#f7f2f4;border-radius:10px;\"\u003e\n\u003ch2 style=\"margin-top:0;font-size:1.05rem;\"\u003eRelated collections\u003c\/h2\u003e\n\u003cp style=\"line-height:2;margin:0;\"\u003e\u003ca href=\"\/collections\/shampoo\"\u003eShampoo\u003c\/a\u003e · \u003ca href=\"\/collections\/conditioner\"\u003eConditioner\u003c\/a\u003e · \u003ca href=\"\/collections\/hairspray\"\u003eHairspray\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-masks\"\u003eHair Masks \u0026amp; Treatments\u003c\/a\u003e · \u003ca href=\"\/collections\/hair-care\"\u003eHair Care\u003c\/a\u003e · \u003ca href=\"\/pages\/shop-by-brand\"\u003eAll brands A–Z\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"aluram-purple-hydrate-repair-hair-treatment-11-fl-oz-intense-moisture-brass-reducing","title":"ALURAM Purple Hydrate \u0026 Repair Hair Treatment, 11 fl oz — Intense Moisture \u0026 Brass-Reducing","description":"\u003cp\u003e\u003cstrong\u003eALURAM Purple Hydrate \u0026amp; Repair is an intensive moisture and toning treatment that reduces brassiness, restores strength, and smooths frizz for blonde, silver, and color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade treatment combines targeted purple pigments with nourishing oils and botanical extracts to neutralize unwanted yellow tones while replenishing lost moisture. Designed for highlighted, lightened, or naturally gray hair, the formula balances hydration and lightweight repair without adding residue. It’s vegan, cruelty-free, and free from sulfates, parabens, and gluten, so you can treat brassiness and damage as part of a cleaner haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment neutralize brass and yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe product uses violet pigments that counteract warm, brassy undertones on the color wheel, settling into the hair to visibly cool yellows and enhance silver or ash tones. Regular use preserves salon color between appointments and brightens multi-dimensional blonde shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple toning pigments target yellow and orange hues.\u003c\/li\u003e\n  \u003cli\u003eSuitable for treated, highlighted, bleached, or naturally gray hair.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain cooler tones between color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients deliver moisture and repair?\u003c\/h3\u003e\n\u003cp\u003eThe formula blends squalane for lightweight hydration and marigold extract for soothing and revitalization, plus marula oil to tame frizz and add shine. Fatty acids and botanical oils replenish dry, brittle strands while keeping hair flexible and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqualane: hydrates without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eMarigold extract: conditions and supports resilience.\u003c\/li\u003e\n  \u003cli\u003eMarula oil: smooths frizz and boosts natural sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this weigh my fine or thin hair down?\u003c\/h3\u003e\n\u003cp\u003eNo — the treatment is formulated to deliver rich moisture with a lightweight feel so it revitalizes without heavy buildup. The balance of oils and emollients targets porous or damaged sections while leaving roots and fine strands manageable and bouncy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight squalane hydrates without greasiness.\u003c\/li\u003e\n  \u003cli\u003eNon-residue finish preserves natural movement.\u003c\/li\u003e\n  \u003cli\u003eWorks on a variety of textures from fine to coarse.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use it and what results can I expect?\u003c\/h3\u003e\n\u003cp\u003eUse as a weekly intensive mask or more frequently when hair is especially dry, sun-exposed, or chemically treated. Expect improved tone control, reduced frizz, and smoother, shinier hair after a few applications; continued use supports color longevity and strengthens fragile ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly deep-treatment for maintenance and repair.\u003c\/li\u003e\n  \u003cli\u003eCan be used more often for heavily damaged or porous hair.\u003c\/li\u003e\n  \u003cli\u003eVisible tone adjustment and increased smoothness after several uses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Purple Hydrate \u0026amp; Repair is made for people with blonde, highlighted, bleached, silver, or gray hair who want to neutralize brassiness while replenishing moisture and strengthening strands. It's ideal for anyone seeking a clean, cruelty-free formula that combats frizz and heat-related damage without heavy buildup. Professional colorists and at-home users alike will find it useful for extending color vibrancy and restoring manageability to color-treated hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Amodimethicone Sclerocarya Birrea (Marula) Seed Oil* Calendula Officinalis (Marigold) Flower Extract Squalane Phospholipids Biotin Ricinus Communis (Castor) Seed Oil* Persea Gratissima (Avocado) Oil* Butyrospermum Parkii (Shea) Butter Cocos Nucifera (Coconut) Oil Carthamus Tinctorius (Safflower) Seed Oil Glycerin Quaternium-80 Fragrance (Parfum) Phenoxyethanol Dimethiconol Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Citric Acid Ethylhexylglycerin Leuconostoc\/Radish Root Ferment Filtrate Maltodextrin Benzyl Benzoate Coumarin Hexyl Cinnamal Hydroxycitronellal Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The purple pigments help neutralize yellow tones and enhance silver or gray vibrancy without coloring permanently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for chemically treated or bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for highlighted, lightened, and bleached hair, providing moisture and tonal balance while being sulfate-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53425233527131,"sku":"B0C4BHLGJN","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging.jpg?v=1782204354"},{"product_id":"aluram-dry-texture-spray-6-fl-oz-lightweight-volumizing-mist-for-effortless-beachy-waves-boostable-volume-touchable-texture","title":"ALURAM Dry Texture Spray — 6 fl oz lightweight volumizing mist for effortless beachy waves, boostable volume \u0026 touchable texture","description":"\u003cp\u003e\u003cstrong\u003eALURAM Dry Texture Spray instantly creates lived-in waves, boostable volume, and tactile texture without heavy residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight styling mist is formulated to add grit, separation, and body so hair looks fuller and more styled with minimal effort. Infused with baobab and pomegranate seed oils, it delivers featherlight hydration while preserving movement, and its clean formula is vegan, cruelty-free, and free of sulfates, parabens, and gluten.\u003c\/p\u003e\n\n\u003ch3\u003eHow will ALURAM Dry Texture Spray change my morning routine?\u003c\/h3\u003e\n\u003cp\u003eSwap heavy creams or long blowouts for a quick spritz to revive shape and volume in seconds. It’s designed to work on dry hair for instant texture and on damp hair to amplify natural waves as you air-dry or diffuse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–6 pumps on roots and mid-lengths for instant lift.\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair to enhance wave formation while air-drying.\u003c\/li\u003e\n  \u003cli\u003eRefresh second-day hair with light misting and scrunching.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it weigh my hair down or leave a residue?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to provide grit and volume without heaviness; you’ll get texture without the sticky or powdery finish that some sprays leave behind. Lightweight oils add softness without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo visible powdery residue after styling.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchable and moveable, not stiff.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine to thick hair when used sparingly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients give it hydration and shine?\u003c\/h3\u003e\n\u003cp\u003eALURAM blends baobab and pomegranate seed oils to deliver lightweight moisture and natural-looking sheen. These oils help keep strands supple so textured styles don’t feel dry or brittle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBaobab oil: supports softness and pliability.\u003c\/li\u003e\n  \u003cli\u003ePomegranate seed oil: adds lightweight nourishment and shine.\u003c\/li\u003e\n  \u003cli\u003eCleansing-free ingredients avoid stripping natural oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this spray suitable for my hair type and styling goals?\u003c\/h3\u003e\n\u003cp\u003eWhether you have straight, wavy, curly, or color-treated hair, this texture spray is formulated to enhance shape and body while maintaining flexibility. It’s a good pick for anyone who wants effortless, lived-in styles or needs a quick boost of volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on all hair types and textures.\u003c\/li\u003e\n  \u003cli\u003eMoveable hold that defines without hardening.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair and daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Dry Texture Spray is ideal for people who favor natural, beachy looks and want a quick, reliable way to add volume and separation without compromising softness. It’s also a smart choice for busy routines, second-day styling, and anyone seeking a clean, cruelty-free product to elevate everyday hair texture.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Hydrofluorocarbon 152a Alcohol Denat. Dimethyl Ether VP\/Va Copolymer Zeolite Silica Propylene Glycol Dibenzoate Peg-12 Dimethicone Triethyl Citrate Helianthus Annuus (Sunflower) Seed Oil* Sclerocarya Birrea Seed Oil* Cocos Nucifera (Coconut) Oil* Punica Granatum Seed Oil* Adansonia Digitata (Baobab) Fruit Oil* Citrullus Lanatus (Watermelon) Seed Oil Polyquaternium-59 Butylene Glycol Fragrance (Parfum) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM Dry Texture Spray on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to damp hair to enhance natural waves as it dries or to dry hair for instant grit and volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this product leave my hair sticky or stiff?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — the formula creates moveable hold and texture without sticky buildup or powdery residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53425333535067,"sku":"B09Q5FRQFJ","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging_1feced96-6e8d-4f9c-bbe7-b41fff92e43a.jpg?v=1782205287"},{"product_id":"aluram-curl-shampoo-clarifying-coconut-water-for-curly-hair-33-8-fl-oz-lightweight-hydration-frizz-control","title":"ALURAM Curl Shampoo clarifying coconut water for curly hair, 33.8 fl oz — lightweight hydration \u0026 frizz control","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Shampoo is a lightweight, coconut-water-infused clarifying cleanser designed to remove buildup while preserving curl shape and natural shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-ready formula clarifies hair and scalp without stripping moisture, using coconut water for hydration and a blend of prickly pear and coconut oil to restore softness and manageability. It targets medium to coarse curly textures, smoothing frizz and helping curls return to a defined, touchable state after cleansing. The large 33.8 fl oz size is practical for regular use at home or in professional settings, and the formula is vegan, sulfate-free, paraben-free, gluten-free, and cruelty-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without drying out my curls?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses gentle clarifying agents paired with coconut water to lift dirt, oil, and product residue while delivering lightweight hydration. Instead of harsh sulfates, the balanced formulation preserves the hair’s natural oils so curls stay springy and elastic. Regular use clears buildup that can weigh curls down and dull their natural bounce.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water extracts hydrate without adding heavy oils\u003c\/li\u003e\n  \u003cli\u003eClarifying agents remove residue from styling products\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants minimize moisture loss during washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this improve curl definition and reduce frizz?\u003c\/h3\u003e\n\u003cp\u003eYes — the combination of prickly pear and coconut oil helps smooth the hair cuticle and reduce tangles, which enhances definition and lowers frizz. Curls appear more separated and responsive to styling because the formula prioritizes slip and manageability. Expect softer strands that hold shape more easily after rinsing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrickly pear supports shine and softens texture\u003c\/li\u003e\n  \u003cli\u003eCoconut oil adds slip for easier detangling\u003c\/li\u003e\n  \u003cli\u003eSmoothing action helps reduce static and flyaways\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use a clarifying curl shampoo like this?\u003c\/h3\u003e\n\u003cp\u003eUse ALURAM Curl Shampoo whenever heavy product buildup or excess oil makes curls look flat or lifeless — for many, that’s once every 1–2 weeks. For active lifestyles, hard water, or leave-in product users, clarifying more regularly can restore bounce more quickly. Between clarifying washes, a mild co-wash or conditioning routine can maintain hydration and curl shape.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight daily cleanses: alternate with conditioner or co-wash\u003c\/li\u003e\n  \u003cli\u003eHeavy product use: clarify weekly to biweekly\u003c\/li\u003e\n  \u003cli\u003eHard water areas: consider more frequent clarifying sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat safety and ingredient standards does this product meet?\u003c\/h3\u003e\n\u003cp\u003eALURAM Curl Shampoo is formulated without sulfates, parabens, or gluten and is certified cruelty-free and vegan-friendly. That makes it suitable for those seeking cleaner, eco-conscious haircare options. The gentle clarifiers and natural extracts deliver effective performance while meeting common ingredient preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation with botanical extracts\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten\u003c\/li\u003e\n  \u003cli\u003eCruelty-free manufacturing and testing standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Curl Shampoo is crafted for people with medium to coarse curly hair who need a clarifying wash that doesn’t strip moisture. It’s a good match for curl enthusiasts who use styling products, live in hard-water areas, or want periodic buildup removal while keeping curls defined and manageable. Ideal for home use, stylists, and anyone looking for a vegan, sulfate-free option in a generous 33.8 fl oz bottle.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium Lauroyl Methyl Isethionate Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Hydroxysultaine Fragrance (Parfum) Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sclerocarya Birrea (Marula) Seed Oil* Opuntia Tuna (Prickly Pear) Fruit Extract Cocos Nucifera (Coconut) Oil* Olea Europaea (Olive) Fruit Oil* Butyrospermum Parkii (Shea) Butter* Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Phenoxyethanol Sodium Methyl Oleoyl Taurate PEG-150 Pentaerythrityl Tetrastearate PPG-3 Caprylyl Ether Guar Hydroxypropyltrimonium Chloride Magnesium Sulfate Ethylhexylglycerin Citric Acid Tetrasodium Glutamate Diacetate Maltodextrin Benzyl Salicylate Coumarin *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Curl Shampoo safe for color-treated curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its sulfate-free formula is gentler on color than traditional sulfates, but patch-test and consult your colorist for best results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for clarifying use; most people use it weekly or biweekly and alternate with a conditioner or co-wash between clarifying washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53429697872219,"sku":"B09V9PYJK7","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-curl-shampoo-front-packaging.jpg?v=1782241125"},{"product_id":"aluram-curl-conditioner-33-8-fl-oz-coconut-water-lightweight-hydration-silicone-free","title":"ALURAM Curl Conditioner 33.8 fl oz — Coconut Water Lightweight Hydration, Silicone-Free","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Conditioner is a lightweight, silicone-free conditioner infused with coconut water, designed to hydrate, detangle, and define medium to coarse curly hair without weighing curls down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your curls feel dry, frizzy, or hard to manage, this conditioner pairs hydrating coconut water with prickly pear and shea butter to restore softness and shine while keeping volume and bounce. The formula avoids sulfates, parabens, gluten, and animal testing, so you get moisture and manageability with a cleaner ingredient profile. Its texture is creamy but light, making it easy to distribute through dense coils and waves for smoother, more defined strands.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner hydrate curly hair without making it flat?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight coconut water base delivers fast-absorbing hydration rather than heavy oils, so curls retain lift and shape. Prickly pear and shea butter supply essential lipids and slip to soften cuticles without coating hair in silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-penetrating coconut water for balanced moisture\u003c\/li\u003e\n  \u003cli\u003eShea butter for targeted softness and reduced breakage\u003c\/li\u003e\n  \u003cli\u003eSilicone-free finish preserves natural curl pattern and volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help with frizz and detangling on thick, coarse curls?\u003c\/h3\u003e\n\u003cp\u003eYes—this conditioner is formulated to smooth and reduce friction between strands, which makes detangling easier and cuts down on frizz caused by moisture loss and static. The slip provided by botanical butters eases comb-through and styling from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhanced slip to reduce tugging and breakage\u003c\/li\u003e\n  \u003cli\u003eSmoothing agents that calm flyaways and surface frizz\u003c\/li\u003e\n  \u003cli\u003eDesigned for medium to coarse curl textures and dense coils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best curl definition and shine?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to clean, wet hair, working from mid-lengths to ends and concentrating where knots and dryness are worst. Leave for a minute or two for deeper absorption, then detangle with fingers or a wide-tooth comb and rinse to reveal softer, more manageable curls.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a generous amount on wet hair for easy distribution\u003c\/li\u003e\n  \u003cli\u003eComb gently with a wide-tooth comb while conditioner is in\u003c\/li\u003e\n  \u003cli\u003eRinse or use as a light leave-in depending on porosity and styling needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula clean and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eThe ALURAM Curl Conditioner is vegan and formulated without sulfates, parabens, or gluten, and is not tested on animals. Its ingredient choices prioritize gentle, effective botanicals over harsh detergents or synthetic coatings.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation with plant-derived moisturizers\u003c\/li\u003e\n  \u003cli\u003eNo sulfates, parabens, or gluten to strip hair\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production for conscious consumers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Curl Conditioner is targeted at people with medium to coarse natural curls, coils, or waves who want lightweight, effective hydration and easier detangling without silicones or heavy buildup. It's a practical everyday conditioner for anyone seeking improved shine, reduced frizz, and better curl definition while keeping a clean-beauty approach.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCurl-Enhancing Hydration: Utilizes coconut water to hydrate and enhance curl definition without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eNutrient-Rich Formula: Infused with Prickly Pear and Shea Butter for added moisture and shine.\u003c\/li\u003e\n  \u003cli\u003eFrizz Reduction: Smooths and detangles, leaving curls frizz-free and more manageable.\u003c\/li\u003e\n  \u003cli\u003eEco-Conscious Beauty: Vegan, free from sulfates, parabens, gluten, and cruelty-free for guilt-free haircare.\u003c\/li\u003e\n  \u003cli\u003eFor Medium to Coarse Hair: Designed specifically for curly hair types, providing lustrous shine and restoring smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetearyl Alcohol Glycerin Behentrimonium Chloride Butyrospermum Parkii (Shea) Butter Cetyl Alcohol Propanediol Sclerocarya Birrea (Marula) Seed Oil* Opuntia Tuna (Prickly Pear) Fruit Extract Cocos Nucifera (Coconut) Oil * Olea Europaea (Olive) Fruit Oil * Ricinus Communis (Castor) Seed Oil * Urtica Dioica (Nettle) Extract * Helianthus Annuus (Sunflower) Seed Oil * Ceteareth-25 Guar Hydroxypropyltrimonium Chloride Caprylic\/Capric Triglyceride Polyquaternium-37 Lauryl Glucoside Dicaprylyl Carbonate PPG-3 Caprylyl Ether Hydroxyethylcellulose Phenoxyethanol Ethylhexylglycerin Fragrance (Parfum) Tetrasodium Glutamate Diacetate Citric Acid Maltodextrin Benzyl Salicylate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on fine curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's formulated for medium to coarse textures; fine curls may find it slightly heavy but can use smaller amounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the silicone-free, sulfate-free formula is generally safe for color-treated hair, helping maintain moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53429698068827,"sku":"B09V9GJB18","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-33-8oz.jpg?v=1782241127"},{"product_id":"aluram-coconut-water-daily-shampoo-33-8-fl-oz-hydrating-detoxifying-formula-for-volume-and-color-safe-use","title":"ALURAM Coconut Water Daily Shampoo — 33.8 fl oz hydrating, detoxifying formula for volume and color-safe use","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Shampoo is a gentle, salon-inspired cleanser that hydrates, removes buildup, and adds volume for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade to refresh hair without stripping it, this 33.8 fl oz bottle blends coconut water with charcoal, pomegranate seed oil and salon-led formulation. It targets everyday impurities and product residue while supporting color-treated and damaged hair with moisture and shine. Free from sulfates and parabens, the formula emphasizes clean-beauty values and sustainable choices for routine use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight coconut water base delivers rapid moisture absorption, replenishing dry strands while avoiding heavy residue. Combined with targeted oils and a gentle surfactant system, it balances hydration and lift so hair feels refreshed and bouncy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for quick, non-greasy hydration\u003c\/li\u003e\n  \u003cli\u003ePomegranate seed oil to lock in shine and softness\u003c\/li\u003e\n  \u003cli\u003eFormulated for volume—no heavy silicones\u003c\/li\u003e\n  \u003cli\u003eLarge 33.8 fl oz size supports regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat impurities does it remove and how does detoxification work?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses charcoal and effective cleansing agents to attract oil, pollution and styling buildup. This helps clear pores on the scalp and leaves strands ready to absorb conditioners or styling treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCharcoal helps lift dirt and excess sebum from the scalp\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants wash away product buildup without over-drying\u003c\/li\u003e\n  \u003cli\u003ePrepares hair for conditioning and color maintenance\u003c\/li\u003e\n  \u003cli\u003eDesigned for frequent use—safe for daily cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for colored, chemically treated or fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is salon-inspired and crafted to be compatible with color-treated and damaged hair. By avoiding harsh sulfates and parabens, it helps preserve color and integrity while delivering necessary cleansing and moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free formula minimizes color stripping\u003c\/li\u003e\n  \u003cli\u003eGentle enough for chemically treated and fragile hair\u003c\/li\u003e\n  \u003cli\u003eStrengthening ingredients to support hair resilience\u003c\/li\u003e\n  \u003cli\u003eUse with color-safe conditioners for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this shampoo a clean-beauty and eco-conscious option?\u003c\/h3\u003e\n\u003cp\u003eALURAM emphasizes cruelty-free testing and a formulation that excludes controversial ingredients. The product pairs salon performance with sustainable thinking so you get professional results aligned with environmental and ethical standards.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free manufacturing and testing practices\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens to reduce harsh exposure\u003c\/li\u003e\n  \u003cli\u003eFormulation choices reflect sustainability and transparency\u003c\/li\u003e\n  \u003cli\u003eLarge bottle size reduces packaging waste for frequent users\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Daily Shampoo suits men and women seeking a dependable, everyday cleanser that hydrates, clarifies and supports volume. It’s ideal for people with normal to dry hair, those who wear styling products regularly, and anyone maintaining color-treated or chemically processed hair who wants a kinder, salon-level formula for daily use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Glycerin Cocamidopropyl Hydroxysultaine Punica Granatum (Pomegranate) Seed Oil* Charcoal Powder Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Citrullus Lanatus (Watermelon) Seed Oil Lactobacillus\/Quinoa Ferment Extract Filtrate Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Citronellol Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM Coconut Water Daily Shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its gentle, sulfate-free formula is designed for daily cleansing without over-drying hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula avoids harsh sulfates and helps preserve color while providing hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53429758755163,"sku":"B07XC8H8G7","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-shampoo-front-bottle.jpg?v=1782242815"},{"product_id":"aluram-coconut-water-daily-conditioner-33-8-fl-oz-lightweight-silicone-free-hydration-shine","title":"ALURAM Coconut Water Daily Conditioner, 33.8 Fl Oz — Lightweight Silicone-Free Hydration \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Conditioner is a silicone-free, salon-inspired formula that hydrates, strengthens and adds shine to all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight conditioner blends coconut water with nutrient-rich oils to replenish moisture, improve elasticity and reduce breakage without weighing hair down. Formulated for everyday use, it works on color-treated, damaged, curly, straight and fine hair while keeping clean-beauty standards—cruelty-free, sulfate-free and paraben-free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner deliver hydration without heaviness?\u003c\/h3\u003e\n\u003cp\u003eThe core hydrating ingredient is coconut water, which helps restore moisture balance in strands without leaving residue. Lightweight carrier oils like watermelon seed and rosehip provide nourishment and slip so hair detangles easily and feels soft, not greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water delivers fast-absorbing hydration.\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil adds lightweight conditioning and natural shine.\u003c\/li\u003e\n  \u003cli\u003eRosehip oil supports elasticity and helps reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation prevents buildup that weighs hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect color-treated or processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this conditioner is gentle enough for treated hair and helps lock in vibrancy while improving strand strength. Nutrient-rich oils coat and smooth the cuticle, which helps preserve color and reduce the appearance of dryness and fading.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and chemically processed hair.\u003c\/li\u003e\n  \u003cli\u003eIngredients chosen to nourish without stripping pigments.\u003c\/li\u003e\n  \u003cli\u003eRegular use helps minimize breakage linked to styling and processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling benefits can I expect on busy mornings?\u003c\/h3\u003e\n\u003cp\u003eExpect easier detangling, enhanced manageability and a natural-looking sheen that shortens styling time. The formula tames frizz and reduces knotting so blow-drying or air-drying requires less effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoother texture for faster brushing and styling.\u003c\/li\u003e\n  \u003cli\u003eFrizz control that lasts through humidity and daily wear.\u003c\/li\u003e\n  \u003cli\u003eInstant slip for quicker detangling and reduced breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product aligned with clean-beauty and salon standards?\u003c\/h3\u003e\n\u003cp\u003eALURAM developed this conditioner with salon performance in mind while honoring clean-beauty principles. It is free of sulfates and parabens, not tested on animals, and crafted to be an environmentally thoughtful everyday option.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free formula developed by stylists.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens for gentler daily use.\u003c\/li\u003e\n  \u003cli\u003eDesigned to combine professional results with conscious ingredient choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Daily Conditioner suits anyone seeking a lightweight, effective conditioner—men and women, all hair textures and treated or natural hair—who want noticeable softness, reduced breakage and everyday shine without silicones or harsh additives. Use after shampooing to detangle, nourish and prepare hair for styling, or as a mid-week moisture boost for dryer textures.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Behentrimonium Chloride Cetyl Alcohol Caprylic\/Capric Triglyceride Rosa Canina (Rosehip) Fruit Oil* Citrullus Lanatus (Watermelon) Seed Oil Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Punica Granatum (Pomegranate) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Lactobacillus\/Quinoa Ferment Extract Filtrate Phenoxyethanol C15-23 Alkane C13-14 Alkane Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Diheptyl Succinate Capryloyl Glycerin\/Sebacic Acid Copolymer Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for daily use to hydrate, detangle and maintain hair strength without buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, silicone-free formula is suitable for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53429759836507,"sku":"B07XC8HP22","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-coconut-water-conditioner.jpg?v=1782242860"},{"product_id":"aluram-coconut-water-moisturizing-shampoo-33-8-fl-oz-sulfate-free-hydration-shine-for-medium-to-coarse-hair","title":"ALURAM Coconut Water Moisturizing Shampoo, 33.8 fl oz — Sulfate-Free Hydration \u0026 Shine for Medium to Coarse Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Moisturizing Shampoo is a salon-inspired, sulfate- and paraben-free formula that gently cleanses while delivering lasting hydration and shine for medium to coarse textured hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo uses coconut water plus nourishing oils to restore moisture, improve manageability and protect color-treated and textured hair. The fragrance-forward, clean-beauty formula was created by stylists to work for both men and women who need stronger, softer hair without harsh surfactants. It’s cruelty-free and designed for everyday use to revive dull strands and reduce frizz while maintaining a clear conscience about ingredients and sustainability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate medium to coarse hair?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight coconut water base replenishes surface moisture while essential fatty acids from baobab and avocado oils penetrate to soften and strengthen. Instead of stripping natural oils, the formula balances cleansing with conditioning so hair stays flexible and less prone to breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating coconut water to restore moisture levels.\u003c\/li\u003e\n  \u003cli\u003eBaobab and avocado oils deliver fatty acids for suppleness.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that clean without over-drying.\u003c\/li\u003e\n  \u003cli\u003eFormulated to reduce friction and improve detangling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on color-treated or textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the gentle, color-safe formulation helps lock in pigment and maintain shine while supporting textured patterns. It cleans impurities while preserving the integrity of color and curl definitions, making it suitable for chemically treated or naturally textured hair types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair and helps retain shine.\u003c\/li\u003e\n  \u003cli\u003eSupports curl and texture with moisture and slip.\u003c\/li\u003e\n  \u003cli\u003eNo harsh sulfates to accelerate color fade.\u003c\/li\u003e\n  \u003cli\u003eSalon-inspired blend for professional-level maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply a quarter-sized amount to wet hair, focusing on the scalp and roots, then gently massage to lift oil and buildup before rinsing. For thicker or coarser hair, repeat or follow with a conditioner from the same line to maximize softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; massage into scalp and lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat for heavy product buildup.\u003c\/li\u003e\n  \u003cli\u003ePair with ALURAM conditioner for deep nourishment.\u003c\/li\u003e\n  \u003cli\u003eAdjust amount by hair density—more for longer\/coarser hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty credentials and sustainability features does it have?\u003c\/h3\u003e\n\u003cp\u003eALURAM Coconut Water Shampoo is cruelty-free and formulated without sulfates and parabens, reflecting a commitment to cleaner ingredient choices. The brand emphasizes responsible sourcing and sustainable packaging practices as part of a salon-quality, eco-conscious approach to everyday haircare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free formulation with no animal testing.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eContains naturally derived oils and coconut water.\u003c\/li\u003e\n  \u003cli\u003eBrand focus on sustainable luxury and responsible sourcing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Moisturizing Shampoo suits men and women with medium to coarse, textured or color-treated hair who want a salon-level clean that preserves moisture and shine. It’s ideal for anyone seeking a kinder, everyday shampoo that reduces frizz, improves manageability and pairs well with treatments or conditioners for a full at-home salon routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Shampoo safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and designed to help preserve color and maintain shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for everyday use; adjust frequency by hair type and oiliness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53429771632987,"sku":"B07XGCY8NY","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-coconut-water-shampoo.jpg?v=1782243202"},{"product_id":"aluram-volumizing-shampoo-33-8-fl-oz-lightweight-vegan-cleanser-for-fine-hair-sulfate-free-volume","title":"ALURAM Volumizing Shampoo 33.8 fl oz — Lightweight Vegan Cleanser for Fine Hair, Sulfate-Free Volume","description":"\u003cp\u003e\u003cstrong\u003eALURAM Volumizing Shampoo is a lightweight, vegan cleanser that gently lifts fine hair for fuller-looking body and lasting movement.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to add bounce without weighing strands down, this 33.8 fl oz shampoo uses coconut water and botanical extracts to create a rich lather that cleanses, strengthens, and enhances natural volume. The non-drying formula is free from sulfates, parabens, and animal testing, making it a conscious choice for everyday haircare. Designed for all hair types but especially effective on fine or limp hair, ALURAM delivers structure and manageable fullness you can style from root to tip.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without heaviness?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines lightweight humectants and plant-derived proteins that coat strands with subtle lift rather than weight. Coconut water hydrates while rice protein provides body, so hair feels thicker at the root and moves with more bounce.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for light hydration and root lift\u003c\/li\u003e\n  \u003cli\u003eRice protein to build strand structure and visible thickness\u003c\/li\u003e\n  \u003cli\u003eWeightless surfactants that cleanse without residue\u003c\/li\u003e\n  \u003cli\u003eCreates a rich, airy lather for even distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this be gentle enough for daily use and colored hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is formulated to be non-drying and suitable for frequent washing. Its sulfate-free base cleanses effectively without stripping natural oils, helping color last longer and hair maintain softness between treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing protects moisture and color vibrancy\u003c\/li\u003e\n  \u003cli\u003eVegan, paraben-free ingredients reduce irritation risk\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts revitalize strands after regular use\u003c\/li\u003e\n  \u003cli\u003eLarge 33.8 fl oz size supports daily routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Volumizing Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and massage a small amount through roots to ends to generate foam; rinse thoroughly and repeat if needed. Follow with a light-weight conditioner or a root-lifting spray to preserve volume and avoid heavy products at the scalp.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a quarter-sized amount for medium-length hair, more for longer hair\u003c\/li\u003e\n  \u003cli\u003eFocus massage at the roots for maximum lift\u003c\/li\u003e\n  \u003cli\u003eRinse fully and pair with a lightweight conditioner on ends\u003c\/li\u003e\n  \u003cli\u003eStyle from damp to lock in added body and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty credentials does this shampoo have?\u003c\/h3\u003e\n\u003cp\u003eALURAM Volumizing Shampoo follows a clean-beauty approach, avoiding common harsh additives while incorporating plant-based actives. It’s formulated without sulfates and parabens, and the brand does not test on animals, making it a more sustainable choice for everyday haircare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation with plant-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eNo sulfates or parabens\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production standards\u003c\/li\u003e\n  \u003cli\u003eBlends botanical extracts like rose for gentle nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Volumizing Shampoo is aimed at people who want clean, visibly fuller hair without heavy styling products — especially those with fine, limp, or flat hair seeking root lift and all-day movement. It also suits anyone prioritizing vegan, sulfate-free formulas and larger-size bottles for value and convenience.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Rosa Damascena (Rose) Flower Extract Spirulina Platensis (Algae) Extract* Hydrolyzed Rice Protein Sclerocarya Birrea (Marula) Seed Oil* Camellia Oleifera Leaf Extract Helianthus Annuus (Sunflower) Seed Oil* Citrullus Lanatus (Watermelon) Seed Oil Moringa Oleifera Seed Oil Dipropylene Glycol Polyquaternium-70 Cocamidopropyl Betaine Sodium Cocoyl Isethionate Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Trisodium Ethylenediamine Disuccinate Ethylhexylglycerin Citric Acid Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Volumizing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula cleanses gently and helps preserve color without stripping natural oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is fine; massage at the roots each wash and follow with a lightweight conditioner for lasting lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53430239723867,"sku":"B0C4BGBRCV","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-bottle-33-8floz.jpg?v=1782247732"},{"product_id":"aluram-volumizing-conditioner-33-8-fl-oz-weightless-moisture-silicone-free-volume-boost","title":"ALURAM Volumizing Conditioner — 33.8 fl oz Weightless Moisture, Silicone-Free Volume Boost","description":"\u003cstrong\u003eALURAM Volumizing Conditioner is a silicone-free, lightweight conditioner that adds moisture and lift to create fuller, softer, shinier hair without weighing strands down.\u003c\/strong\u003e\n\n\u003cp\u003eThis conditioner blends coconut water with botanical actives to deliver gentle hydration and visible volume for all hair types — especially fine hair needing lift. The 33.8 fl oz size is designed for regular at-home use, combining plant-based ingredients like rice protein and biotin in a vegan, sulfate- and paraben-free formula. It aims to support natural movement and body while maintaining a clean-beauty profile and cruelty-free standards.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner add volume without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula focuses on lightweight humectants and volumizing proteins rather than heavy oils or silicones, so it hydrates without flattening. Coconut water supplies moisture at the cuticle level while rice protein and biotin help thicken individual strands for fuller appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free texture avoids residue buildup\u003c\/li\u003e\n  \u003cli\u003eCoconut water provides light hydration for lift\u003c\/li\u003e\n  \u003cli\u003eRice protein and biotin strengthen and plump strands\u003c\/li\u003e\n  \u003cli\u003eWeightless finish preserves natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for my fine or limp hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula was developed with fine hair in mind, offering amplified body without heaviness. Regular use can improve the look of density and maintain bounce between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecifically formulated to enhance fine hair volume\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish keeps roots lifted\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or frequent conditioning routines\u003c\/li\u003e\n  \u003cli\u003eHelps reduce limpness while keeping softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free and paraben-free makeup reduces the risk of stripping color and supports gentler care for treated hair. As always, patch test new products and consult your stylist for intensive color or chemical treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates to aggressively remove color\u003c\/li\u003e\n  \u003cli\u003eParaben-free and vegan for milder care\u003c\/li\u003e\n  \u003cli\u003eBotanical enrichment helps maintain strand integrity\u003c\/li\u003e\n  \u003cli\u003eGentle enough for regular use on treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Volumizing Conditioner for best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing: distribute through mid-lengths to ends and leave for a short rinse-in duration to allow proteins and moisturizers to act without weighing roots. Style as usual — you’ll notice added body and a soft, manageable finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter shampoo, apply from mid-shaft to ends\u003c\/li\u003e\n  \u003cli\u003eLeave in for 1–3 minutes, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eUse with a lightweight volumizing shampoo for best effect\u003c\/li\u003e\n  \u003cli\u003eRepeat as needed; ideal for frequent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Volumizing Conditioner suits anyone seeking weightless moisture and visible lift, particularly people with fine or limp hair looking to boost body without compromising softness or shine. It also fits those committed to clean, cruelty-free beauty products and anyone wanting a gentle daily conditioner that supports fuller-looking hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetearyl Alcohol Behentrimonium Chloride Propanediol Butyrospermum Parkii (Shea) Butter Althaea Officinalis (Marshmallow) Leaf\/Root Extract Biotin Sclerocarya Birrea (Marula) Seed Oil* Hydrolyzed Rice Protein Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Rosa Canina (Rosehip) Fruit Oil* Vitis Vinifera (Grape) Seed Oil Leuconostoc\/Radish Root Ferment Filtrate Ceteareth-25 Phenoxyethanol Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Lauryl Glucoside Dicaprylyl Carbonate Dipropylene Glycol Polyquaternium-70 Polyquaternium-37 Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Volumizing Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate- and paraben-free and formulated to be gentle, making it suitable for most color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner to see volume results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it with each wash; many users notice improved body and softness after a few uses.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53430239789403,"sku":"B0C4BHBVWJ","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-bottle.jpg?v=1782247734"},{"product_id":"aluram-purple-shampoo-coconut-water-33-8-fl-oz-color-depositing-toner-sulfate-free-for-blonde-grey","title":"ALURAM Purple Shampoo Coconut Water 33.8 fl oz — Color-Depositing Toner, Sulfate-Free for Blonde \u0026 Grey","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Purple Shampoo is a color-depositing purple cleanser that reduces brassy yellow tones and refreshes cool blonde, silver, and highlighted hair with hydrating coconut water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-inspired formula combines pigment-rich purple toning with nourishing ingredients so you can maintain a crisp, cool color between salon visits. Designed for all hair types, including color-treated and damaged hair, the concentrated 33.8 fl oz bottle is made to deliver moisture, manageability, and brightness without sulfates or parabens. Use it routinely to keep blonde, grey, and highlighted hair looking fresh while minimizing warm, unwanted undertones.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without over-drying?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigments that counteract orange and yellow tones on the hair surface while a coconut water base helps replenish moisture. Rather than stripping, it cleanses and tones simultaneously so hair retains softness and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigment-rich formula neutralizes warm undertones immediately.\u003c\/li\u003e\n  \u003cli\u003eCoconut water hydrates to prevent dryness and stiffness.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing protects color longevity.\u003c\/li\u003e\n  \u003cli\u003eBiotin and rose hip extracts support healthier-looking strands.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use ALURAM Coconut Water Purple Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your hair develops brassy tones and how intense you want the neutralizing effect. For most users, one to two toning washes per week keeps cool shades vibrant, while more frequent use can deepen the violet deposit if needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly: maintain subtle coolness and brightness.\u003c\/li\u003e\n  \u003cli\u003e1–2 times\/week: typical for color-treated blondes and greys.\u003c\/li\u003e\n  \u003cli\u003eMore often for rapid brassiness or stronger toning effect.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a moisturizing shampoo if hair feels dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on all hair types and color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s formulated to be safe for a wide range of textures and for hair that’s been colored, highlighted, lightened, or naturally grey. The pigment targets surface tone while the nourishing base helps preserve integrity for damaged or chemically treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on natural blondes, bleached hair, and silver\/grey tones.\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine, medium, and coarse textures.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for use after chemical services with stylist approval.\u003c\/li\u003e\n  \u003cli\u003eWorks on highlighted and balayage techniques to refresh brightness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of results can I expect after a few uses?\u003c\/h3\u003e\n\u003cp\u003eAfter the initial washes you should notice reduced yellowing and a clearer cool tone; continued use sustains brightness and improves manageability. The added conditioning ingredients help hair look shinier and feel smoother as brassiness diminishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible reduction of warm, brassy undertones within 1–3 washes.\u003c\/li\u003e\n  \u003cli\u003eEnhanced highlight contrast and cooler overall tone.\u003c\/li\u003e\n  \u003cli\u003eImproved softness and shine from hydrating components.\u003c\/li\u003e\n  \u003cli\u003eColor-safe, salon-quality results without sulfate or paraben residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Purple Shampoo is ideal for anyone aiming to maintain cool blondes, refresh grey or silver tones, or neutralize brassiness on highlighted hair. It suits clients who prefer clean-beauty formulations—cruelty-free and free from sulfates and parabens—while wanting professional-level toning and hydration in a generously sized bottle for regular home use.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I leave the shampoo on for extra toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, leaving it on 1–5 minutes increases purple deposit; adjust time gradually to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for chemically treated or damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated and damaged hair, with hydrating coconut water and no sulfates or parabens.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53430426632539,"sku":"B0891YPS92","price":64.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-purple-shampoo-front-bottle.jpg?v=1782251829"},{"product_id":"aluram-coconut-water-moisturizing-shampoo-12-fl-oz-sulfate-free-hydration-shine","title":"ALURAM Coconut Water Moisturizing Shampoo 12 fl oz — Sulfate-Free Hydration \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Moisturizing Shampoo is a gentle, salon-inspired cleanser that hydrates medium to coarse hair while enhancing shine and manageability.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis coconut-water shampoo was formulated to remove dirt and buildup without stripping natural oils. It combines lightweight hydration from coconut water with richer emollients like baobab and avocado oils to smooth cuticles, support color-treated strands, and reduce frizz. The result is softer, more resilient hair that looks luminous and feels easier to style.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo boost moisture without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs the hydrating, fast-absorbing profile of coconut water with nutrient-dense oils that penetrate and seal the hair shaft. This balance delivers immediate slip for detangling and longer-lasting hydration without a greasy finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for lightweight hydration and surface shine\u003c\/li\u003e\n  \u003cli\u003eBaobab oil supplies fatty acids that strengthen and smooth fibers\u003c\/li\u003e\n  \u003cli\u003eAvocado oil helps lock in moisture and preserve color vibrancy\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing avoids over-drying while removing impurities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated and textured hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo was created with salon standards in mind, so it suits both colored and textured hair. Its gentle surfactants help cleanse without accelerating color fade, while conditioning agents maintain elasticity and definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for medium to coarse textures, including textured patterns\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and paraben-free for cleaner beauty routines\u003c\/li\u003e\n  \u003cli\u003eSupports color retention by avoiding harsh sulfates\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for styling and detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat performance can I expect after a few washes?\u003c\/h3\u003e\n\u003cp\u003eRegular use produces noticeable softening, increased shine, and easier comb-through. Hair should feel more hydrated at the core and smoother on the surface, making daily styling quicker and reducing breakage from knots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible shine from smoothed cuticles\u003c\/li\u003e\n  \u003cli\u003eReduced frizz and fewer flyaways\u003c\/li\u003e\n  \u003cli\u003eImproved strength and reduced split-end appearance\u003c\/li\u003e\n  \u003cli\u003eEnhanced softness and more even moisture distribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I incorporate this into my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, massage thoroughly from roots to ends, and rinse well; follow with a complementary conditioner for sealing in hydration. For textured or heavily colored hair, pair with a weekly deep treatment to maintain elasticity and vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair completely before applying a palm-sized amount\u003c\/li\u003e\n  \u003cli\u003eWork into a lather and let it sit briefly for deeper cleansing\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with a conditioner or mask for added moisture\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times weekly for textured hair, or more often as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Moisturizing Shampoo is designed for men and women with medium to coarse hair seeking a cleaner, kinder approach to hydration. It’s a good fit for anyone who wants salon-level results without sulfates or parabens, including those with color-treated, textured, or dry hair in need of balanced moisture and improved shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Cocos Nucifera (Coconut) Oil* Charcoal Powder Biotin Phospholipids Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Alcohol Benzyl Salicylate Hexyl Cinnamal Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula cleanses gently to help preserve color while providing moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM Coconut Water Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed: 2–3 times weekly for textured hair, or more often if your scalp gets oily or you prefer daily cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53430979789147,"sku":"B07XC8JFHS","price":33.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-front-packaging.jpg?v=1782257724"},{"product_id":"aluram-coconut-water-moisturizing-conditioner-for-medium-to-coarse-hair-12-fl-oz-hydrating-color-safe-formula","title":"ALURAM Coconut Water Moisturizing Conditioner for Medium to Coarse Hair, 12 fl oz — Hydrating, Color-Safe Formula","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Moisturizing Conditioner is a silicone-free daily conditioner that hydrates, strengthens, and adds shine to medium to coarse textured and color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-inspired conditioner combines coconut water with biotin and sea buckthorn oil to restore moisture, improve manageability, and reduce breakage without sulfates, parabens, or animal testing. The formula is crafted for both men and women who need deep hydration and improved texture while protecting color and natural vibrancy.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this conditioner improve dry, coarse, or textured hair?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight coconut water base replenishes moisture without weighing hair down, while sea buckthorn oil and biotin strengthen strands from root to tip. Over time the mix helps reduce roughness and tangles, making styling easier and hair feel softer to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration with coconut water for supple, less brittle hair\u003c\/li\u003e\n  \u003cli\u003eBiotin supports resilience against breakage\u003c\/li\u003e\n  \u003cli\u003eSea buckthorn oil delivers essential fatty acids for smoothing and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is crafted to be gentle on color-treated hair while locking in moisture and sheen. It is free from sulfates and harsh parabens that can strip dyes, helping color last longer and look more vibrant.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to protect hair color\u003c\/li\u003e\n  \u003cli\u003eMoisture retention to prevent premature fading\u003c\/li\u003e\n  \u003cli\u003eDesigned by stylists with color care in mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate ALURAM Coconut Water Conditioner into my routine?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to towel-dried hair, concentrating on mid-lengths and ends. Leave it on a moment to allow the nutrients to penetrate, then rinse well; use regularly for continued softness and stronger-looking hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo on damp hair\u003c\/li\u003e\n  \u003cli\u003eFocus product from mid-shaft to ends for best results\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat weekly or as needed for extra hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product aligned with clean beauty values?\u003c\/h3\u003e\n\u003cp\u003eThis conditioner commits to cleaner formulas and ethical sourcing: cruelty-free and free of sulfates and parabens. It reflects a sustainable approach to premium haircare without sacrificing performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eNo sulfates, no parabens, and no silicones\u003c\/li\u003e\n  \u003cli\u003eSalon-grade performance with mindful ingredient choices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Moisturizing Conditioner is intended for men and women with medium to coarse or textured hair who want reliable, salon-quality hydration that supports strength and color retention. If you seek a clean, nourishing conditioner that softens, reduces breakage, and enhances natural shine without heavy silicones or harsh chemicals, this 12 fl oz bottle offers a practical daily option.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Cetyl Alcohol Behentrimonium Chloride Caprylic\/Capric Triglyceride Hippophae Rhamnoides (Sea Buckthorn) Oil* Biotin Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Cocos Nucifera (Coconut) Oil* Olea Europaea (Olive) Fruit Oil* Adansonia Digitata (Baobab) Fruit Oil* Phospholipids Fragrance (Parfum) Phenoxyethanol PPG-3 Caprylyl Ether C15-23 Alkane C13-14 Alkane Guar Hydroxypropyltrimonium Chloride Diheptyl Succinate Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Ethylhexylglycerin Capryloyl Glycerin\/Sebacic Acid Copolymer Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Benzyl Salicylate Hexyl Cinnamal *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate- and paraben-free and formulated to hydrate without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use after every shampoo or as needed; apply to mid-lengths and ends for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53430979952987,"sku":"B07XH1S874","price":33.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-coconut-water-conditioner_e2481ad9-d1d9-4a19-8f67-26b257318d4d.jpg?v=1782257725"},{"product_id":"aluram-coconut-water-leave-in-conditioner-8-fl-oz-lightweight-detangler-hydrating-spray","title":"ALURAM Coconut Water Leave-In Conditioner, 8 fl oz — Lightweight Detangler \u0026 Hydrating Spray","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Leave-In Conditioner is a lightweight spray that instantly detangles, hydrates and softens hair while prepping it for styling.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis leave-in conditioning mist blends coconut water with quinoa and nettle extracts to deliver immediate moisture and improved manageability without weighing hair down. The formula is designed to refresh dry strands, reduce friction during combing, and support elasticity for healthier-looking hair over time. It’s formulated for everyday use and safe for color-treated hair, offering a sustainable haircare option in an easy-to-use 8 fl oz bottle.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice softer, easier-to-manage hair?\u003c\/h3\u003e\n\u003cp\u003eResults are visible from the first application: the lightweight spray smooths surface frizz and helps separate tangled strands so combing requires less force. Continued use helps hair feel consistently softer and more pliable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant detangling for wet or dry hair\u003c\/li\u003e\n  \u003cli\u003eLightweight finish that doesn’t leave residue\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use and for prepping before styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hydration benefits does coconut water provide for hair?\u003c\/h3\u003e\n\u003cp\u003eCoconut water supplies lightweight moisture that helps replenish dry, porous strands without adding heaviness. It helps restore surface hydration and supports a smoother cuticle for improved shine and reduced breakage caused by combing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRapid moisture boost for thirsty hair\u003c\/li\u003e\n  \u003cli\u003eHelps smooth the hair surface and reduce tangles\u003c\/li\u003e\n  \u003cli\u003eWorks well on fine to thick textures thanks to its light consistency\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do quinoa and nettle extracts contribute to hair strength?\u003c\/h3\u003e\n\u003cp\u003eQuinoa extract is known for its amino-acid profile that helps support hair fiber resilience, while nettle extract contributes antioxidants and nutrients that promote overall strand integrity. Together they help maintain elasticity so hair resists breakage during styling and brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eQuinoa adds conditioning amino acids for improved tensile strength\u003c\/li\u003e\n  \u003cli\u003eNettle helps preserve scalp and hair health with natural nutrients\u003c\/li\u003e\n  \u003cli\u003eCombined formula supports reduced snap and split ends over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this leave-in suitable for color-treated or all hair types?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is formulated to be gentle on color-treated hair while providing universal benefits for fine, medium, coarse, curly and straight types. Its lightweight hydration helps maintain color vibrancy by reducing friction and breakage that can dull color over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color- and chemically-treated hair\u003c\/li\u003e\n  \u003cli\u003eWorks on both short and long lengths\u003c\/li\u003e\n  \u003cli\u003eDesigned for use by men and women of all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Leave-In Conditioner is ideal for anyone who wants an everyday hydrating spray that detangles and softens without heaviness — especially people with dry, tangled, color-treated or damage-prone hair. Choose this product if you need a quick pre-styling mist that boosts manageability and supports stronger, more resilient strands while aligning with a sustainable beauty choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Stearyl Alcohol Cocos Nucifera (Coconut) Oil* Lactobacillus\/Quinoa Ferment Extract Filtrate Pongamia Glabra (Karanja) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Nigella Sativa (Black Cumin) Seed Oil* Moringa Oleifera Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Biotin Phospholipids C15-23 Alkane C13-14 Alkane PPG-3 Caprylyl Ether Phenoxyethanol Propanediol Fragrance (Parfum) Butylene Glycol Glycerin Behentrimonium Chloride Polyquaternium-37 Ethylhexylglycerin Dicaprylyl Carbonate Lauryl Glucoside Citric Acid Tocopheryl Acetate Benzophenone-1 Trisodium Ethylenediamine Disuccinate Cetrimonium Chloride Maltodextrin Alpha-Isomethyl Ionone Hydroxycitronellal Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM Coconut Water Leave-In on dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It works on wet or dry hair to detangle, add moisture and smooth frizz without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this leave-in safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula is formulated to be gentle on color-treated and chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53430980903259,"sku":"B07XH494VC","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-leave-in-front-bottle.jpg?v=1782257755"},{"product_id":"aluram-volumizing-shampoo-for-fine-to-medium-hair-12-fl-oz-lightweight-sulfate-free-body-fullness","title":"ALURAM Volumizing Shampoo for Fine to Medium Hair, 12 fl oz — Lightweight, Sulfate-Free Body \u0026 Fullness","description":"\u003cstrong\u003eALURAM Volumizing Shampoo is a lightweight, non-drying cleanser that lifts fine hair to create lasting body, fullness, and movement without added weight.\u003c\/strong\u003e\n\n\u003cp\u003eThis gentle shampoo uses coconut water and plant-based extracts to refresh and strengthen hair while keeping strands light and bouncy. Formulated free of sulfates and parabens, it supports a clean-beauty routine that’s vegan and cruelty-free. It’s designed to add structure and volume to limp or fine hair while maintaining scalp comfort and natural movement.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo build volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines lightweight coconut water with proteins and botanical extracts that add lift to each strand. Instead of heavy silicones or oils, it uses ingredients that cling lightly to hair fibers to create body and visible fullness from roots to ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water provides hydration without residue for airy lift.\u003c\/li\u003e\n  \u003cli\u003eRice protein helps thicken individual strands for fuller appearance.\u003c\/li\u003e\n  \u003cli\u003eWeightless delivery avoids buildup that can flatten fine hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on all hair types, or just fine hair?\u003c\/h3\u003e\n\u003cp\u003eWhile optimized for fine hair, the shampoo is gentle enough for most hair types that need extra lift—including straight, wavy, and some lightly curled textures. Those with very thick or coarse hair may notice more subtle volume gains but will still benefit from the gentle cleansing and botanical support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest results on fine to medium-density hair for visible body.\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair due to sulfate-free cleansing agents.\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use to maintain lightweight fullness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat key botanicals are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo blends rice protein and rose extract alongside coconut water to address strength, elasticity, and shine. These plant-derived ingredients support healthier-looking strands by reinforcing structure and improving manageability without aggressive detergents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRice protein: helps thicken and reinforce hair fibers.\u003c\/li\u003e\n  \u003cli\u003eRose extract: adds gentle conditioning and natural antioxidants.\u003c\/li\u003e\n  \u003cli\u003eCoconut water: hydrates hair and supports a soft, airy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product fit into a clean-beauty routine?\u003c\/h3\u003e\n\u003cp\u003eALURAM Volumizing Shampoo follows clean-beauty principles: it’s vegan, cruelty-free, and formulated without sulfates or parabens. That makes it a suitable daily or frequent-use cleanser for shoppers seeking effective performance with fewer controversial ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free—no animal-derived ingredients or testing.\u003c\/li\u003e\n  \u003cli\u003eLight formula works well under styling products and treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ALURAM Volumizing Shampoo is aimed at anyone with fine to medium hair seeking natural-looking lift, improved texture, and fuller movement without heaviness. It’s a good choice for people who prefer plant-forward ingredients and a clean formulation, those who style frequently and need a lightweight base, or anyone wanting to add shape and bounce to limp hair while keeping routines simple and responsible.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Cocamidopropyl Hydroxysultaine Glycerin Rosa Damascena (Rose) Flower Extract Spirulina Platensis (Algae) Extract* Hydrolyzed Rice Protein Sclerocarya Birrea (Marula) Seed Oil* Camellia Oleifera Leaf Extract Helianthus Annuus (Sunflower) Seed Oil* Citrullus Lanatus (Watermelon) Seed Oil Moringa Oleifera Seed Oil Dipropylene Glycol Polyquaternium-70 Cocamidopropyl Betaine Sodium Cocoyl Isethionate Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Trisodium Ethylenediamine Disuccinate Ethylhexylglycerin Citric Acid Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Volumizing Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula gently cleanses and is suitable for most color-treated hair without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo—daily or every other wash—as needed to maintain lightweight body and fullness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53431017111899,"sku":"B0C4BG1JPL","price":33.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-volumizing-shampoo-front-bottle.jpg?v=1782258771"},{"product_id":"aluram-coconut-water-purple-shampoo-12-fl-oz-tones-brass-hydrates-blonde-hair","title":"ALURAM Coconut Water Purple Shampoo 12 fl oz — Tones Brass \u0026 Hydrates Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Purple Shampoo is a color-depositing purple cleanser that neutralizes brassy yellow tones and refreshes cool blonde and grey hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade purple shampoo combines coconut water hydration with concentrated violet pigments to tone brassiness while helping maintain shine and manageability between color appointments. Formulated for all hair types, including color-treated and damaged hair, it balances toning performance with nourishing ingredients like rose hips and biotin. The result is cleaner-looking, cooler-toned blonde, highlighted, and grey hair without sulfates, parabens, or animal testing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brass and yellow tones?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula contains high-strength purple pigments that deposit color during lathering, canceling warm undertones on blonde, highlighted, and grey hair. Regular use helps restore cooler tones and keeps highlights looking crisp without resorting to a salon toner for every maintenance wash.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize yellow and orange undertones.\u003c\/li\u003e\n  \u003cli\u003eHighly pigmented formula delivers visible toning in one to a few washes.\u003c\/li\u003e\n  \u003cli\u003eWorks safely on natural, color-treated, and highlighted hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or strip color?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM pairs pigment with coconut water and conditioning botanicals so the shampoo tones while adding hydration and softening the cuticle. The formula is sulfate-free and paraben-free to reduce harsh stripping, and rose hips plus biotin support the look and feel of color-treated hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCoconut water boosts moisture and helps maintain shine.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing is gentler on color than harsh detergents.\u003c\/li\u003e\n  \u003cli\u003eRose hips and biotin help preserve hair texture and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use it to keep a cool blonde?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on hair porosity and how quickly warm tones return: many users alternate this purple shampoo 1–2 times per week with a regular gentle shampoo. For stronger toning, leave the lather in for a few minutes before rinsing, then follow with a conditioner or mask to lock in moisture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLight toning: use once a week.\u003c\/li\u003e\n  \u003cli\u003eStronger correction: leave in 3–5 minutes as needed.\u003c\/li\u003e\n  \u003cli\u003eAlways finish with a conditioner for softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product environmentally and ethically friendly?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM emphasizes clean-beauty principles: the shampoo is cruelty-free and formulated without sulfates and parabens, aligning with more sustainable haircare choices. The brand pairs professional performance with conscious ingredient selection for shoppers who want effective toning without compromising on ethics.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCruelty-free formulation — not tested on animals.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eDesigned as a salon-inspired, everyday maintenance product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This purple shampoo is designed for people with blonde, highlighted, or grey hair who want an at-home solution to counteract brass and yellowing. It’s suitable for anyone seeking salon-style toning combined with hydration — from naturally light hair to color-treated, bleached, or highlighted hair that needs regular maintenance between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamidopropyl Hydroxysultaine Cocamide MIPA Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Betaine Biotin Rosa Canina Fruit Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Adansonia Digitata (Baobab) Fruit Oil* Charcoal Powder Phospholipids Fragrance (Parfum) Phenoxyethanol Citric Acid Polyquaternium-7 Ethylhexylglycerin Guar Hydroxypropyltrimonium Chloride Trisodium Ethylenediamine Disuccinate Polysorbate 20 Maltodextrin Citronellol Coumarin Limonene Linalool Ext. Violet 2 (CI 60730) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use ALURAM purple shampoo on grey or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the violet pigments help neutralize yellowing on grey and silver hair while adding hydration from coconut water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For light toning leave 1–2 minutes; for stronger correction leave 3–5 minutes, then rinse and condition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53431232725339,"sku":"B089256TRC","price":33.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-bottle_a9f76cd3-9739-4078-aa09-03ace8868fe4.jpg?v=1782264960"},{"product_id":"aluram-high-hold-finishing-spray-10-fl-oz-all-day-humidity-resistant-hold-with-raspberry-acai-oils-fast-drying-shine","title":"ALURAM High Hold Finishing Spray — 10 fl oz, All-Day Humidity-Resistant Hold with Raspberry \u0026 Acai Oils, Fast-Drying Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM High Hold Finishing Spray is a weightless, humidity-resistant hairspray that locks styles in place while adding shine and volume without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade finishing spray combines a strong, flexible hold with plant-derived raspberry and acai oils to help control frizz and boost hair sheen. Formulated to dry quickly and brush out easily, it gives long-lasting memory for updos, blowouts and curl sets while remaining touchable and flake-free. Whether you need to tame flyaways during humid weather or secure an intricate style for an event, this spray provides salon-level finishing power in a 10 fl oz can.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray cope with humidity and frizz?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to resist moisture in the air, helping styles stay intact and reducing visible frizz and flyaways. It creates a protective layer that shields hair from damp conditions without weighing strands down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHumidity-resistant polymers help maintain hold in damp climates\u003c\/li\u003e\n  \u003cli\u003eRaspberry and acai oils smooth the hair surface to minimize frizz\u003c\/li\u003e\n  \u003cli\u003eFast-drying finish that prevents tackiness and stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it add shine and volume without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eYes — the spray is designed to build volume and reflective shine while remaining lightweight. It provides memory for styles so lifts and curls retain shape, yet brushes out cleanly to avoid residue buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGives noticeable volume, ideal for root lift and body\u003c\/li\u003e\n  \u003cli\u003eAdds a high-shine sheen for a finished, polished look\u003c\/li\u003e\n  \u003cli\u003eWeightless formula keeps hair touchable and natural-feeling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre the raspberry and acai oils just for scent or do they help the hair?\u003c\/h3\u003e\n\u003cp\u003eThe botanical oils serve both sensory and performance roles: they impart a pleasant fragrance while helping to smooth and nourish the hair surface. These plant actives support a healthier-looking finish by reducing roughness and enhancing gloss.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRaspberry oil contributes conditioning benefits and subtle shine\u003c\/li\u003e\n  \u003cli\u003eAcai oil helps improve surface texture and reduces flyaways\u003c\/li\u003e\n  \u003cli\u003eNatural extracts work alongside polymers for a salon-quality finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this spray perform for professional styling and everyday use?\u003c\/h3\u003e\n\u003cp\u003eFavored in salon settings, the spray provides reliable hold and memory for updos, set curls and finishing touches, while also functioning well as a daily finishing product. It dries quickly and is flake-free, so it won’t interfere with touch-ups or re-styling throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for finishing formal styles, blowouts and curl sets\u003c\/li\u003e\n  \u003cli\u003eQuick-dry formula reduces styling time between steps\u003c\/li\u003e\n  \u003cli\u003eBrushes out easily for restyling without sticky buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM High Hold Finishing Spray suits anyone who wants a dependable, professional-strength hairspray that resists humidity while keeping hair soft and touchable. It’s a solid pick for stylists and home users who need long-lasting hold for textured looks, voluminous styles, or polished updos, especially in humid environments or for day-to-night wear.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Hydrofluorocarbon 152A Alcohol Denat. Isobutane VA\/Crotonates\/Vinyl Neodecanoate Copolymer Octylacrylamide\/Acrylates\/Butylaminoethyl Methacrylate Copolymer Aminomethyl Propanol Triethyl Citrate C12-15 Alkyl Benzoate Panthenol Polyquaternium-59 Butylene Glycol Sclerocarya Birrea Seed Oil* Cocos Nucifera (Coconut) Oil Rubus Idaeus (Raspberry) Seed Oil Euterpe Oleracea Fruit Oil* Helianthus Annuus (Sunflower) Seed Oil Pongamia Glabra Seed Oil* Rosa Canina Fruit Oil* Propylene Glycol Fragrance (Parfum) *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM High Hold Finishing Spray suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — formulated to work on a range of hair textures, it offers strong hold and frizz resistance without heavy buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I restyle my hair after applying the spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can brush through and reshape; the weightless formula brushes out easily and allows for light restyling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53436674834779,"sku":"B0D8N3NX9N","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-high-hold-spray.jpg?v=1782332664"},{"product_id":"aluram-heat-protectant-spray-heat-defense-mist-8-fl-oz-lightweight-nourishing-detangling-thermal-shield","title":"ALURAM Heat Protectant Spray Heat Defense Mist — 8 fl oz, Lightweight Nourishing \u0026 Detangling Thermal Shield","description":"\u003cp\u003e\u003cstrong\u003eALURAM Heat Defense Mist is a lightweight thermal protectant spray that shields hair from styling heat up to 450°F while detangling and adding a flexible, weightless finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for daily styling, this nourishing mist blends grape seed oil and marigold extract to protect strands from hot tools, reduce frizz in humid conditions, and improve manageability without heaviness. It works on damp or dry hair and gives a subtle hold that makes blowouts and heated styles smoother and easier to finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mist protect hair from heat during styling?\u003c\/h3\u003e\n\u003cp\u003eThe formula builds a thin, even barrier around each strand to minimize direct thermal stress from dryers, flat irons, and curling wands. By reducing immediate heat exposure it helps hair retain strength and surface smoothness while you style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThermal protection rated up to 450°F for common styling tools\u003c\/li\u003e\n  \u003cli\u003eCreates an even protective layer without greasy residue\u003c\/li\u003e\n  \u003cli\u003eLightweight delivery keeps styling tools gliding through hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help control frizz and humidity without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eYes — ALURAM Heat Defense Mist is formulated to tame frizz and resist humidity while leaving hair bouncy rather than flat. The conditioning ingredients help smooth the cuticle so styles stay sleeker longer in variable weather.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFrizz-reducing finish that manages flyaways\u003c\/li\u003e\n  \u003cli\u003eHumidity resistance for extended style retention\u003c\/li\u003e\n  \u003cli\u003eNon-greasy formula that preserves natural volume and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on wet and dry hair, and how does it affect styling results?\u003c\/h3\u003e\n\u003cp\u003eThe mist is versatile enough for application on towel-dried hair before blow-drying or on dry hair prior to heat-styling for touch-ups. It detangles and smooths the fiber so brushes and irons work more efficiently, producing shinier, more polished results with less effort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe on damp hair to prep for drying and shaping\u003c\/li\u003e\n  \u003cli\u003eRefreshes dry styles for low-friction reshaping or smoothing\u003c\/li\u003e\n  \u003cli\u003eLight hold supports style without stiffness or build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe blend focuses on lightweight, conditioning actives: grape seed oil for shine and shine retention, plus marigold extract to counteract dryness and environmental stress. Together they support smoother texture and easier detangling without coating hair heavily.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGrape seed oil adds shine and helps reduce roughness\u003c\/li\u003e\n  \u003cli\u003eMarigold extract helps protect against dryness and environmental effects\u003c\/li\u003e\n  \u003cli\u003eFormula maintains breathability so hair stays soft and flexible\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ALURAM Heat Defense Mist suits anyone who uses heat tools and wants a light, multi-tasking product that protects, detangles, and refines texture. It's a good choice for all hair types—fine to thick, straight to curly—especially for people who prefer non-greasy finishes, easy brushing, and humidity resistance during daily styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Heat Defense Mist safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight formula is suitable for color-treated hair and helps protect from heat without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply the mist when using a flat iron?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Spritz evenly before heat-styling—apply once on damp hair or a light refresh on dry hair before each heated pass.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53436721725787,"sku":"B0DZJ5K1X3","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-heat-defense-mist-front-packaging.jpg?v=1782333471"},{"product_id":"aluram-high-shine-glossing-serum-for-medium-coarse-hair-2-fl-oz-mirror-like-shine-color-safe","title":"ALURAM High Shine Glossing Serum for Medium–Coarse Hair, 2 fl oz — Mirror-Like Shine, Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eALURAM High Shine Glossing Serum is a lightweight, pomegranate- and pracaxi-oil–infused finishing serum that delivers mirror-like shine and smooths frizz on medium to coarse, color-treated hair without weighing it down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEveryday styling should be simple and clean: this 2 fl oz serum tames flyaways, increases surface gloss, and helps protect color vibrancy while offering a silky, non-greasy finish. Formulated for medium to coarse textures, the serum blends emollient oils and coconut water for hydration and slip, minus sulfates, parabens, gluten, and animal testing. Use a small amount on damp or dry hair to polish mid-lengths and ends for a salon-inspired look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this serum make hair look like a salon finish?\u003c\/h3\u003e\n\u003cp\u003eThe serum smooths cuticle irregularities and lays the hair shaft flatter so light reflects more evenly, producing a mirror-like gloss. Lightweight emollients condition the surface without buildup, while humidity-resistant ingredients help maintain the polished appearance throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePomegranate and pracaxi oils for high-shine reflectivity\u003c\/li\u003e\n  \u003cli\u003eLight, fast-absorbing base that avoids greasiness\u003c\/li\u003e\n  \u003cli\u003eFormulation that minimizes frizz and flyaways\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling silky rather than heavy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated hair and help preserve my shade?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is color-safe and gentle, designed to enhance gloss without stripping pigments. By smoothing the cuticle and adding a protective, hydrating layer, it helps color appear more luminous between color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stripping, salon-friendly ingredients\u003c\/li\u003e\n  \u003cli\u003eHydrating coconut water to reduce color dulling\u003c\/li\u003e\n  \u003cli\u003eHelps visibly boost vibrancy and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results on medium to coarse hair?\u003c\/h3\u003e\n\u003cp\u003eDispense 1–3 pumps into your palms and rub hands together, then apply through mid-lengths and ends on damp hair before styling or on dry hair as a finishing touch. Start with less product and add gradually to avoid over-application; a tiny amount spreads effectively on coarser strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–3 pumps per application, focus on mid-lengths and ends\u003c\/li\u003e\n  \u003cli\u003eUse on damp hair prior to blow-drying for long-lasting smoothness\u003c\/li\u003e\n  \u003cli\u003eOn dry hair, apply sparingly as a shine and frizz-control finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat clean-beauty standards does ALURAM follow with this serum?\u003c\/h3\u003e\n\u003cp\u003eALURAM positions this serum in a clean-beauty category: it’s vegan, cruelty-free, and formulated without sulfates, parabens, or gluten. Ingredients like coconut water and naturally derived oils provide performance while keeping the formula conscious and uncomplicated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten\u003c\/li\u003e\n  \u003cli\u003eContains coconut water plus pomegranate and pracaxi oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The ALURAM High Shine Glossing Serum is aimed at people with medium to coarse hair who want a salon-quality glossy finish without heavy residue and who prefer clean, cruelty-free products. It’s a practical option for color-treated hair needing extra shine and for anyone who wants a quick finishing step to tame frizz, enhance smoothness, and boost light-reflective gloss between washes or salon visits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this serum safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to enhance shine without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1 pump for short or fine areas, 2–3 pumps for medium to coarse lengths and ends.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53436745875803,"sku":"B0GS4NZTJ8","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-serum-front-packaging.jpg?v=1782333942"},{"product_id":"aluram-volumizing-conditioner-weightless-moisture-for-fuller-bouncy-hair-12-fl-oz","title":"ALURAM Volumizing Conditioner — Weightless Moisture for Fuller, Bouncy Hair (12 fl oz)","description":"\u003cp\u003e\u003cstrong\u003eALURAM Volumizing Conditioner is a silicone-free, lightweight conditioner that delivers moisture and visible fullness so hair looks and feels bouncy and more voluminous.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis conditioner combines coconut water with targeted botanicals to hydrate without weighing hair down. The formula is vegan, sulfate- and paraben-free, and crafted to support fine to medium hair types that need lift, body, and improved manageability. Use after cleansing to detangle, add movement, and create a fuller-looking finish that layers well with styling products.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner add volume without heaviness?\u003c\/h3\u003e\n\n\u003cp\u003eThe ALURAM formula focuses on lightweight hydration and film-forming botanical ingredients that create lift at the roots and body through the lengths. Instead of silicones or heavy oils that flatten hair, it uses coconut water for moisture and rice protein to expand hair fiber structure for fuller-looking hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCoconut water delivers light hydration without residue.\u003c\/li\u003e\n  \u003cli\u003eRice protein and biotin help add body and strengthen strands.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free base prevents buildup that can weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eWeightless emollients preserve movement and natural bounce.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect from regular use?\u003c\/h3\u003e\n\n\u003cp\u003eWith routine use you should notice easier detangling, enhanced texture, and hair that appears thicker and more voluminous. The conditioner improves shine and softness while maintaining a natural, airy feel, making styles like blowouts and air-dried looks hold shape better.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSofter strands that resist tangling for smoother styling.\u003c\/li\u003e\n  \u003cli\u003eVisibly fuller appearance at the root and through the mid-lengths.\u003c\/li\u003e\n  \u003cli\u003eImproved manageability for blow-drying or air-drying routines.\u003c\/li\u003e\n  \u003cli\u003eSubtle, healthy-looking shine without greasiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients support strength and fullness?\u003c\/h3\u003e\n\n\u003cp\u003eThe product blends botanical actives selected to reinforce hair structure while imparting volume. Rice protein temporarily increases strand diameter, biotin supports resilient-looking hair, and coconut water supplies lightweight moisture to maintain elasticity and reduce breakage from styling.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRice protein — adds body by coating and plumping fibers.\u003c\/li\u003e\n  \u003cli\u003eBiotin — supports stronger-feeling strands and improved texture.\u003c\/li\u003e\n  \u003cli\u003eCoconut water — hydrates without heaviness, preserving lift.\u003c\/li\u003e\n  \u003cli\u003eClean formulation — vegan and free from sulfates and parabens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best volume and longevity?\u003c\/h3\u003e\n\n\u003cp\u003eApply to shampooed, towel-dried hair concentrating on mid-lengths to ends and a light amount at roots if needed. Leave in for a minute or two to let botanicals penetrate, then rinse thoroughly. Pair with a lightweight volumizing shampoo and root-lifting styling products for extended fullness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse after a volumizing shampoo; apply mainly mid-length to ends.\u003c\/li\u003e\n  \u003cli\u003eAllow 1–3 minutes for conditioning action, then rinse well.\u003c\/li\u003e\n  \u003cli\u003eFor extra lift, gently towel-blot and blow-dry with a round brush or diffuser.\u003c\/li\u003e\n  \u003cli\u003eCombine with heat protection and volumizers for longer hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Volumizing Conditioner is designed for people with fine to medium hair, limp or flat roots, and anyone seeking lightweight hydration without greasy buildup. It suits vegans and shoppers who prefer sulfate- and paraben-free products and those who want a clean-beauty approach to fuller-feeling hair. If you need weightless moisture, improved detangling, and a boost in body for everyday styling, this conditioner fits into both simple and advanced haircare routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetearyl Alcohol Behentrimonium Chloride Propanediol Butyrospermum Parkii (Shea) Butter Althaea Officinalis (Marshmallow) Leaf\/Root Extract Biotin Sclerocarya Birrea (Marula) Seed Oil* Hydrolyzed Rice Protein Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Rosa Canina (Rosehip) Fruit Oil* Vitis Vinifera (Grape) Seed Oil Leuconostoc\/Radish Root Ferment Filtrate Ceteareth-25 Phenoxyethanol Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Lauryl Glucoside Dicaprylyl Carbonate Dipropylene Glycol Polyquaternium-70 Polyquaternium-37 Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Benzyl Salicylate Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Volumizing Conditioner safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate- and paraben-free formula is gentle and suitable for color-treated hair, helping maintain moisture and softness without stripping dye.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this conditioner every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily on fine to medium hair. If your scalp becomes oily, apply mainly to mid-lengths and ends or reduce frequency.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53436820423003,"sku":"B0C4BFRN1R","price":33.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-volumizing-conditioner.jpg?v=1782335948"},{"product_id":"aluram-curl-shampoo-for-curly-hair-12-fl-oz-coconut-water-clarifying-lightweight-hydration","title":"ALURAM Curl Shampoo for Curly Hair — 12 fl oz Coconut Water Clarifying, Lightweight Hydration","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Shampoo is a lightweight, coconut-water–infused clarifying cleanser that removes buildup while hydrating and defining medium-to-coarse curls without weighing them down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends clarifying performance with gentle hydration to refresh curly hair and scalp. Formulated for medium to coarse curl patterns, it uses coconut water to provide light moisture, plus prickly pear and coconut oil to add shine and manageability. The formula is vegan, sulfate- and paraben-free, gluten-free, and cruelty-free, making it a thoughtful option for people who want effective cleansing and cleaner ingredient choices.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo clean without stripping natural oils?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances clarifying surfactants with hydrating coconut water so curls are refreshed without a tight, dry feeling. It targets buildup from styling products and environmental residue while leaving natural texture intact.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGentle clarifying action to remove product residue and pollutants\u003c\/li\u003e\n  \u003cli\u003eCoconut water provides light hydration to protect curl elasticity\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants to reduce over-drying\u003c\/li\u003e\n  \u003cli\u003eDesigned for repeat use between deeper treatments or clarifying sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo improve curl definition and reduce frizz?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the ingredients support curl shape and surface smoothness without heavy silicones. Prickly pear and coconut oil add slip and shine, helping detangle and minimize frizz while preserving the curl pattern.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePrickly pear helps smooth hair cuticles for better shine\u003c\/li\u003e\n  \u003cli\u003eCoconut oil adds slip for easier detangling and less breakage\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration prevents limpness while enhancing curl spring\u003c\/li\u003e\n  \u003cli\u003eReduces surface frizz for a cleaner-looking curl formation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Curl Shampoo in my routine?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, massage into scalp to lift buildup, then rinse thoroughly; repeat if needed for heavier residue. Follow with a conditioner or leave-in suited to your curl density to lock in moisture and definition.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; focus massage on scalp for effective cleansing\u003c\/li\u003e\n  \u003cli\u003eRinse fully and pair with a hydrating conditioner for best results\u003c\/li\u003e\n  \u003cli\u003eFor product-heavy days, a second wash can be performed\u003c\/li\u003e\n  \u003cli\u003eFrequency depends on styling product use and scalp needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo a clean-beauty choice for curl care?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM Curl Shampoo is formulated without sulfates, parabens, or gluten and is cruelty-free and vegan, aligning with many clean-beauty standards. The emphasis is on gentler cleansing and plant-derived moisturizers appropriate for textured hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVegan formulation with no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens to reduce harsh stripping\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free for ethical considerations\u003c\/li\u003e\n  \u003cli\u003eContains plant-sourced actives like coconut water and prickly pear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ALURAM Curl Shampoo is aimed at people with medium to coarse curly hair who want a clarifying wash that refreshes scalp and hair without flattening curl shape. It suits those who use styling products and need regular removal of buildup while maintaining hydration, as well as anyone seeking a vegan, sulfate- and paraben-free option to support healthier-looking, more manageable curls.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium Lauroyl Methyl Isethionate Glycerin Disodium Laureth Sulfosuccinate Cocamidopropyl Hydroxysultaine Fragrance (Parfum) Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sclerocarya Birrea (Marula) Seed Oil* Opuntia Tuna (Prickly Pear) Fruit Extract Cocos Nucifera (Coconut) Oil* Olea Europaea (Olive) Fruit Oil* Butyrospermum Parkii (Shea) Butter* Helianthus Annuus (Sunflower) Seed Oil* Urtica Dioica (Nettle) Extract* Phenoxyethanol Sodium Methyl Oleoyl Taurate PEG-150 Pentaerythrityl Tetrastearate PPG-3 Caprylyl Ether Guar Hydroxypropyltrimonium Chloride Magnesium Sulfate Ethylhexylglycerin Citric Acid Tetrasodium Glutamate Diacetate Maltodextrin Benzyl Salicylate Coumarin *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Curl Shampoo safe for colored curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its sulfate-free formula helps preserve color, but test on a small section first and follow with a color-safe conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this clarifying curl shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on product buildup, scalp oiliness, and your styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53436923347291,"sku":"B09V979Q2R","price":33.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-12oz.jpg?v=1782338122"},{"product_id":"aluram-curl-foam-mousse-for-wavy-to-curly-hair-7-fl-oz-lightweight-hold-coconut-water-hydration","title":"ALURAM Curl Foam Mousse for Wavy to Curly Hair, 7 fl oz — Lightweight Hold \u0026 Coconut Water Hydration","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Foam is a lightweight styling mousse designed to define, nourish, and add flexible hold to natural curls and waves without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade for textured hair that needs shape and moisture without weight, this 7 fl oz foam combines curl-defining agents with coconut water to hydrate strands while preserving bounce. It works on a range of curl patterns—from loose waves to tighter coils—by enhancing natural texture, controlling frizz, and adding volume to fine hair. The formula is built to deliver soft, resilient curls that move freely instead of feeling crunchy or sticky.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this foam shape my curls without making them crunchy?\u003c\/h3\u003e\n\u003cp\u003eThe ALURAM Curl Foam provides a flexible hold that supports curl structure while leaving hair touchable. Instead of rigid polymers that create stiffness, the blend emphasizes elasticity so curls can expand and spring back with movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlexible hold keeps curls defined without hard cast.\u003c\/li\u003e\n  \u003cli\u003eLightweight formulation prevents heavy buildup.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft to the touch for natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it add volume to fine or limp hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this foam is specifically formulated to boost lift and body on finer textures. The airy foam lifts roots and separates strands, creating visible volume without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAerated texture gives root lift and fuller-looking hair.\u003c\/li\u003e\n  \u003cli\u003eEnhances natural wave and curl pattern for added dimension.\u003c\/li\u003e\n  \u003cli\u003eNo greasy residue, so styles stay light and voluminous.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of moisture and nourishment does it provide?\u003c\/h3\u003e\n\u003cp\u003eInfused with coconut water, ALURAM Curl Foam supplies hydration to curls that can otherwise look dry or frizzy. The hydrating components help maintain elasticity and shine while styling, supporting healthier-looking texture over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water helps replenish hydration without oiliness.\u003c\/li\u003e\n  \u003cli\u003eSupports curl integrity to reduce breakage from stiffness.\u003c\/li\u003e\n  \u003cli\u003ePromotes a softer finish and improved manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results on different curl types?\u003c\/h3\u003e\n\u003cp\u003eWork the foam through damp hair from roots to ends, then style as usual—diffuse for more volume or air-dry for relaxed definition. Use more product on looser waves to encourage pattern, and apply sparingly on tighter coils to avoid buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor waves: distribute evenly and scrunch to enhance pattern.\u003c\/li\u003e\n  \u003cli\u003eFor medium curls: rake through and diffuse for lift.\u003c\/li\u003e\n  \u003cli\u003eFor tight coils: use a smaller dollop and plop or micro-scrunch for definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Curl Foam is ideal for anyone with wavy to curly hair who wants defined, touchable curls with added volume and moisture. It suits fine to medium hair textures seeking lightweight styling support, as well as those who prefer flexible control over stiff hold. If you want to emphasize your natural texture while keeping hair soft and frizz-resistant, this foam is formulated to fit into your daily styling routine without weighing hair down.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cocamidopropyl Hydroxysultaine PEG-40 Hydrogenated Castor Oil Polyquaternium-4 VP\/VA Copolymer Polyquaternium-10 Polysorbate 20 Opuntia Tuna (Prickly Pear) Fruit Extract Helianthus Annuus (Sunflower) Seed Oil Simmondsia Chinensis (Jojoba) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Ricinus Communis (Castor) Seed Oil* Persea Gratissima (Avocado) Oil* Polyquaternium-11 Polyquaternium-70 Dipropylene Glycol Phenoxyethanol Caprylyl Glycol Fragrance (Parfum) Citric Acid PG-Hydroxyethylcellulose Cocodimonium Chloride Trisodium Ethylenediamine Disuccinate Maltodextrin Benzyl Salicylate Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foam suitable for fine, limp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, aerated foam boosts root lift and volume without weighing fine hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave my curls crunchy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula provides flexible hold that defines curls while keeping them soft and touchable.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53436923412827,"sku":"B09V98D8PJ","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-curl-foam-front-packaging.jpg?v=1782338121"},{"product_id":"aluram-high-shine-anti-frizz-blowout-spray-8-fl-oz-heat-activated-shine-anti-humidity-frizz-control","title":"ALURAM High Shine Anti‑Frizz Blowout Spray — 8 fl oz, Heat‑Activated Shine \u0026 Anti‑Humidity Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eALURAM High Shine Anti‑Frizz Blowout Spray is a heat‑activated styling mist that creates glassy shine and long‑lasting frizz control for up to three washes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to finish blowouts and tame flyaways, this lightweight mist uses a coconut water base to hydrate without weighing hair down. It activates when heat is applied to seal the hair cuticle, delivering a polished, luminous look while guarding against humidity. Ideal for salon‑style results at home, the formula is crafted to work with all hair textures and everyday styling tools.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray create a salon‑polished shine?\u003c\/h3\u003e\n\u003cp\u003eThe spray lays down a thin, reflective layer that smooths the hair surface and enhances light reflection for a mirror‑like finish. Applied before or after heat styling, it helps the hair appear smoother and more luminous without a sticky residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight oil‑free feel for natural movement\u003c\/li\u003e\n  \u003cli\u003eHeat activation bonds the shine to the hair fiber\u003c\/li\u003e\n  \u003cli\u003eQuick-dry formula preserves blowout shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it control frizz and humidity for everyday wear?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is engineered to reduce frizz and shield hair from moisture in the air, keeping styles smoother between washes. Results are formulated to persist through daily activities and remain effective for up to three shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAnti‑humidity agents help repel moisture\u003c\/li\u003e\n  \u003cli\u003eSeals flyaways for cleaner silhouettes\u003c\/li\u003e\n  \u003cli\u003eMaintains smoothness across changing climates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the spray with my heat tools?\u003c\/h3\u003e\n\u003cp\u003eSpritz evenly onto towel‑dried or dry hair, focusing on mid‑lengths to ends, then blow‑dry or flat‑iron to activate the smoothing properties. You can also apply a light layer after styling for extra shine and hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 6–10 inches from hair for even coverage\u003c\/li\u003e\n  \u003cli\u003eUse a round brush when blow‑drying for added polish\u003c\/li\u003e\n  \u003cli\u003eFinish with a cool blast to set the style\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this product work on all hair types?\u003c\/h3\u003e\n\u003cp\u003eThe mist is formulated to be versatile across fine, medium, and thick textures, offering hydration without heaviness. It helps tame unruly strands and enhances smoothness whether your goal is a sleek blowout or controlled everyday styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLighthold suitable for fine hair without weighing down\u003c\/li\u003e\n  \u003cli\u003eSufficient smoothing for wavy and curly hair types\u003c\/li\u003e\n  \u003cli\u003eCompatible with color‑treated and chemically styled hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ALURAM High Shine Anti‑Frizz Blowout Spray is a great choice for anyone seeking a lightweight, heat‑activated finishing mist that delivers visible shine and dependable frizz control. Perfect for at‑home stylists, busy professionals, and anyone living in humid climates who wants a salon‑grade polish without heavy oils or waxes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eKey benefits include mirror‑like shine, heat‑activated frizz control, and up to three washes of humidity protection.\u003c\/li\u003e\n  \u003cli\u003eClean, coconut‑water base hydrates while maintaining weightless movement.\u003c\/li\u003e\n  \u003cli\u003eWorks with blow dryers, flat irons, and round brushes for salon finishes at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract), Dipropylene Glycol, Sclerocarya Birrea (Marula) Seed Oil*, Punica Granatum (Pomegranate) Seed Oil*, Pentaclethra Macroloba (Pracaxi) Seed Oil, Adansonia Digitata Seed Oil*, Rubus Idaeus (Raspberry) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil*, Fragrance (Parfum), Polyglyceryl-3 Caprate, Polysorbate 20, Silicone Quaternium-22, Polysilicone-29, Cocamidopropyl Betaine, Phenoxyethanol, Tetrasodium Glutamate Diacetate, Caprylyl Glycol, Citric Acid, Maltodextrin, Benzaldehyde, Benzyl Alcohol, Benzyl Salicylate, Coumarin, Hexamethylindanopyran, Hydroxycitronellal, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the anti-frizz effect last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The smoothing and anti-humidity benefits are formulated to last up to three washes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; apply to towel-dried hair before heat styling or lightly mist finished dry hair for extra shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53436928098651,"sku":"B0FPGPWB9Q","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-blowout-spray.jpg?v=1782338265"},{"product_id":"aluram-moisturizing-body-lotion-hydrating-coconut-water-squalane-18-fl-oz-fast-absorbing-vegan-moisturizer","title":"ALURAM Moisturizing Body Lotion — Hydrating Coconut Water \u0026 Squalane, 18 fl oz, Fast-Absorbing Vegan Moisturizer","description":"\u003cp\u003e\u003cstrong\u003eALURAM Moisturizing Body Lotion is a lightweight, vegan cream that delivers deep hydration using coconut water, squalane, and watermelon seed oil for soft, non-greasy skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a daily body moisturizer, this 18 fl oz lotion combines fast-absorbing squalane with coconut water and watermelon seed oil to replenish and lock in moisture without heavy residue. The formula aims to give the richness of a body butter in a more fluid texture, making it easy to spread and suitable for everyday use across seasons. Free from sulfates, parabens, and gluten, the product targets skin that needs consistent hydration while keeping a clean-beauty profile.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will this lotion absorb into skin?\u003c\/h3\u003e\n\u003cp\u003eThe lotion is formulated for high absorption: squalane and light oils glide across skin, while coconut water helps deliver hydration without a greasy finish. Most users report a fast sink-in feel that leaves skin supple rather than slippery.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-absorbing squalane for quick moisture delivery\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish ideal for dressing soon after application\u003c\/li\u003e\n  \u003cli\u003eLight, fluid texture that spreads easily over large areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients provide hydration and skin comfort?\u003c\/h3\u003e\n\u003cp\u003eHydration comes from a trio of coconut water, squalane, and watermelon seed oil; these ingredients complement one another by delivering moisture, strengthening the skin’s surface, and mimicking natural lipids. The combination is intended to leave skin feeling soft, smooth, and balanced without heavy occlusion.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for lightweight hydration and an electrolyte-rich feel\u003c\/li\u003e\n  \u003cli\u003eSqualane to lock in moisture and improve skin texture\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil as a bioactive emollient that resembles skin’s natural oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this lotion every day and on different parts of the body?\u003c\/h3\u003e\n\u003cp\u003eYes — the lotion is crafted for daily, all-over use with a texture that works well on arms, legs, torso, and hands. Its versatility makes it suitable for routine morning or evening application and convenient for travel or gym bags thanks to the 18 fl oz size.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for daily full-body application\u003c\/li\u003e\n  \u003cli\u003eLarge 18 fl oz bottle for multiple uses or family sharing\u003c\/li\u003e\n  \u003cli\u003eLight scent and non-irritating profile for frequent use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive or vegan-conscious buyers?\u003c\/h3\u003e\n\u003cp\u003eThe lotion is vegan and cruelty-free, formulated without sulfates, parabens, or gluten—attributes that align with clean-beauty preferences. While designed to be gentle, people with specific allergies should review the full ingredient list to confirm compatibility.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten\u003c\/li\u003e\n  \u003cli\u003eLight fragrance and emollient base to reduce irritation risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Moisturizing Body Lotion is made for anyone seeking dependable, everyday hydration in a non-greasy format — from busy people who want a lotion that dries quickly to those preferring clean, vegan skincare. It suits individuals with normal to dry skin looking for a large, economical bottle that spreads easily over the body and layers well with other products like SPF or serums. If you want a nourishing alternative to dense body butters without sacrificing softness, this lotion is a practical choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cocos Nucifera (Coconut) Oil Caprylic\/Capric Triglyceride Cetearyl Alcohol Sorbitan Stearate Myristyl Myristate Ceteareth-25 Punica Granatum (Pomegranate) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Ricinus Communis (Castor) Seed Oil* Squalane Charcoal Powder Citrullus Lanatus (Watermelon) Seed Oil Cannabis Sativa (Hemp) Seed Oil Panthenol Corn Starch Modified Phenoxyethanol Dimethicone Sodium Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer Fragrance (Parfum) Citric Acid Tocopheryl Acetate Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Maltodextrin Benzyl Alcohol Benzyl Salicylate Coumarin Hexyl Cinnamal Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the ALURAM Moisturizing Body Lotion cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. This lotion is vegan and cruelty-free, formulated without sulfates, parabens, or gluten.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this lotion leave a greasy residue?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It uses squalane and coconut water for deep hydration with a fast-absorbing, non-greasy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53437212098907,"sku":"B08L3VPSTZ","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-bottle_b5dd649b-3079-4d7c-aea1-3230bb973a0f.jpg?v=1782340382"},{"product_id":"aluram-coconut-water-shine-serum-2-fl-oz-frizz-control-lightweight-gloss","title":"ALURAM Coconut Water Shine Serum 2 fl oz — Frizz Control \u0026 Lightweight Gloss","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Shine Serum is a lightweight finishing serum that tames frizz and boosts glossy shine using coconut water and jojoba oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight and fast-absorbing, this 2 fl oz serum is formulated to add immediate surface shine while replenishing moisture without weighing hair down. It combines coconut water for hydration with jojoba oil to smooth the cuticle, helping hair look polished after styling or between washes. The formula is free of parabens, sulfates, and gluten, cruelty-free, and designed to be safe for color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see reduced frizz and added shine?\u003c\/h3\u003e\n\n\u003cp\u003eYou’ll notice a visible reduction in flyaways and an increase in gloss as soon as you apply a small amount to mid-lengths and ends. The lightweight oils smooth the hair surface, reflecting light for an immediate luster while helping manage humidity-related frizz.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply 1–2 drops to ends for fine hair; 2–4 drops for medium to thick hair\u003c\/li\u003e\n  \u003cli\u003eUse on damp hair to lock moisture before styling or on dry hair for touch-ups\u003c\/li\u003e\n  \u003cli\u003eWorks instantly—no rinsing required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this serum protect my hair from heat styling?\u003c\/h3\u003e\n\n\u003cp\u003eWhile primarily designed as a finishing and moisturizing serum, ALURAM’s blend helps reduce drying time and provides a light barrier between hair and heat tools. It supports smoother styling by minimizing surface friction and allowing heat to glide over strands more evenly.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse sparingly before blow-drying to help speed up blowout time\u003c\/li\u003e\n  \u003cli\u003eProvides light thermal protection when used as directed\u003c\/li\u003e\n  \u003cli\u003eAids in achieving a sleeker finish with straighteners or curling irons\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—ALURAM Coconut Water Shine Serum is formulated without parabens, sulfates, and gluten, making it gentle on color-treated hair. The hydrating ingredients help preserve color vibrancy by reducing dryness and surface roughness that can dull tone.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation to maintain salon color\u003c\/li\u003e\n  \u003cli\u003eNon-stripping oils that add moisture without heavy build-up\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and suitable for a variety of hair textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this serum into my daily routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the serum as a finishing touch after styling, or add it to damp hair before blow-drying to control frizz and accelerate drying. A little goes a long way—start with a pea-sized amount and increase only if needed to avoid weighing hair down.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMorning touch-ups: smooth through ends to tame flyaways and refresh shine\u003c\/li\u003e\n  \u003cli\u003ePre-styling: apply on damp hair to improve manageability and reduce blow-dry time\u003c\/li\u003e\n  \u003cli\u003eNight routine: run through ends to replenish moisture overnight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Coconut Water Shine Serum suits anyone seeking a lightweight shine booster that controls frizz without heavy residue. It’s especially helpful for those with color-treated, chemically processed, or dry hair who want a quick, non-greasy way to enhance gloss and manageability. Use it if you prefer clean-beauty formulations and need a tiny, travel-ready bottle to keep hair looking polished on busy days.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Cyclopentasiloxane Cyclohexasiloxane Dimethiconol Phenyl Trimethicone Fragrance (Parfum) Cocos Nucifera (Coconut) Oil* Simmondsia Chinensis (Jojoba) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Rosa Canina (Rosehip) Fruit Oil* Hippophae Rhamnoides (Sea Buckthorn) Oil* Olea Europaea (Olive) Fruit Oil* Dimethicone Crosspolymer Benzyl Benzoate Coumarin Geraniol Hexyl Cinnamal Hydroxycitronellal Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much serum should I use for medium hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 2–4 drops applied to mid-lengths and ends; increase slightly if hair is very thick.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp hair before blow-drying?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply a small amount to damp hair to reduce drying time and improve manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53437293560155,"sku":"B07XH49CTQ","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-shine-serum-front-bottle.jpg?v=1782341409"},{"product_id":"aluram-coconut-water-styling-cream-pomade-6-fl-oz-hydrating-lightweight-hold-for-all-hair-types","title":"ALURAM Coconut Water Styling Cream Pomade — 6 fl oz Hydrating, Lightweight Hold for All Hair Types","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Styling Cream is a lightweight hydrating pomade that adds definition, controls frizz, and builds natural body for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis styling cream blends coconut water with nutrient-rich oils to hydrate strands while delivering a flexible, non-greasy hold. Use it to shape styles, tame flyaways, or add texture without stiffness. The formula is vegan, cruelty-free, and free from sulfates, parabens, and gluten, making it suitable for everyday styling routines where healthy-feeling hair is a priority.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this cream affect my hair’s moisture and shine?\u003c\/h3\u003e\n\u003cp\u003eThe coconut water base helps replenish lightweight moisture, while oils such as marula, olive, and rosehip add conditioning nutrients that enhance natural shine. It smooths the hair cuticle to reflect light and reduce the appearance of dryness without leaving a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration from coconut water supports softer, more manageable strands.\u003c\/li\u003e\n  \u003cli\u003eMarula, olive, and rosehip oils help lock in moisture and improve sheen.\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural-looking, non-greasy finish suitable for daily wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this product on every hair type and style?\u003c\/h3\u003e\n\u003cp\u003eYes—this pomade is formulated for versatility across fine, medium, and coarse textures. It provides buildable hold for defining curls, polishing straight styles, or creating textured, tousled looks without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight hold for fine hair to avoid flattening roots.\u003c\/li\u003e\n  \u003cli\u003eDefines waves and curls without crunchy stiffness.\u003c\/li\u003e\n  \u003cli\u003eCreates separation and texture for short or layered cuts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for the best results during styling?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between palms and distribute evenly through damp or dry hair, concentrating on mid-lengths to ends and any areas with flyaways. For stronger definition or body, apply in layers and use a comb or fingers to shape; a little goes a long way.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse pea-sized amounts for short hair; increase slightly for longer lengths.\u003c\/li\u003e\n  \u003cli\u003eApply on damp hair for smooth, polished results; on dry hair for texture and control.\u003c\/li\u003e\n  \u003cli\u003eReapply sparingly to avoid buildup; style with a brush, comb, or fingers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this a clean beauty formula I can trust?\u003c\/h3\u003e\n\u003cp\u003eALURAM’s Coconut Water Styling Cream follows clean-beauty principles: it contains no sulfates, parabens, or gluten and is formulated without animal-derived ingredients. The brand also avoids animal testing, making it a cruelty-free choice for mindful shoppers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formulation with plant-derived conditioning agents.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens to reduce harsh stripping.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production for ethical-minded consumers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This product suits anyone seeking a lightweight, nourishing styling aid that hydrates and shapes hair without heavy residues. It’s particularly helpful for those who want controlled shine, reduced frizz, and flexible hold—salon-finish looks without complicated routines. Ideal for daily styling, travel, or touch-ups, ALURAM Coconut Water Styling Cream works for people wanting an easy, clean-beauty approach to finishing and texturizing their hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) PVP Glycerin Dimethicone Polyquaternium-55 Olea Europaea (Olive) Fruit Oil* Nigella Sativa (Black Cumin) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Punica Granatum (Pomegranate) Seed Oil* Rosa Canina (Rosehip) Fruit Oil* Pongamia Glabra Seed Oil* Citrullus Lanatus (Watermelon) Seed Oil Phenoxyethanol Fragrance (Parfum) Hydroxyethylcellulose Polyquaternium-37 Cyclopentasiloxane Cyclohexasiloxane Lauryl Glucoside Dicaprylyl Carbonate PEG-40 Hydrogenated Castor Oil Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Coumarin Linalool Alpha-Isomethyl Ionone Limonene Benzyl Benzoate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this weigh down fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—its lightweight, water-based formula provides buildable hold without flattening fine strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can it be used on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—apply to damp hair for a polished finish or to dry hair for texture and flyaway control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53437293625691,"sku":"B07XH45M64","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging-coconut-water-cream.jpg?v=1782341408"},{"product_id":"aluram-coconut-water-volumizing-foam-7-fl-oz-lightweight-root-lift-flexible-hold-for-fine-to-thick-hair","title":"ALURAM Coconut Water Volumizing Foam 7 fl oz — Lightweight Root Lift \u0026 Flexible Hold for Fine to Thick Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Volumizing Foam is a feathery, lightweight mousse that lifts hair for natural-looking volume while delivering hydration and flexible hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMade to boost body without stiffness, this 7 fl oz foam blends coconut water-inspired hydration with key actives like algae extract, biotin, and karanja seed oil. It targets limp or fine hair that needs lift and texture while remaining lightweight enough for daily styling. The clean formula is vegan, cruelty-free, and free from sulfates, parabens, and gluten, so it works across hair types for added bounce and frizz resistance.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this foam add visible volume?\u003c\/h3\u003e\n\u003cp\u003eThe foam provides immediate lift at the roots and increased body through the mid-lengths as you style. It spreads evenly and expands hair strands without weighing them down, so results are noticeable after blow-drying or air-drying. The texture is soft rather than crunchy, preserving natural movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFeathery consistency for easy distribution\u003c\/li\u003e\n  \u003cli\u003eRoot lift that stays flexible through the day\u003c\/li\u003e\n  \u003cli\u003eWorks with blow-dry or air-dry techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep frizz and humidity under control?\u003c\/h3\u003e\n\u003cp\u003eThis formula includes ingredients aimed at smoothing and humidity defense, helping to reduce stray frizz and flyaways. It creates a light protective layer that resists moisture-induced frizz without leaving residue. Expect improved manageability in humid conditions while maintaining softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFrizz control suitable for damp climates\u003c\/li\u003e\n  \u003cli\u003eNon-stiff finish that keeps texture soft\u003c\/li\u003e\n  \u003cli\u003eLightweight barrier to help repel excess moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the product nourish hair while styling?\u003c\/h3\u003e\n\u003cp\u003eEnriched with algae extract, biotin, and karanja seed oil, the foam delivers hydration and nourishment as you style. These components help support hair strength and surface smoothness, improving appearance without a heavy build-up. The result is added shine and a healthier-looking texture after repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlgae extract aids moisture retention and sheen\u003c\/li\u003e\n  \u003cli\u003eBiotin supports fuller-looking strands\u003c\/li\u003e\n  \u003cli\u003eKaranja seed oil helps condition and smooth cuticles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for daily use and all hair types?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, non-greasy formula is formulated for frequent use and works well on fine, medium, and thicker hair textures. Because it’s free from sulfates, parabens, gluten, and is vegan and cruelty-free, it fits into clean-beauty routines for many users. Adjust the amount used to match hair density—less for fine hair, more for thicker hair—to achieve desired volume without weigh-down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for daily styling when used as directed\u003c\/li\u003e\n  \u003cli\u003eCustomizable dosing for different hair densities\u003c\/li\u003e\n  \u003cli\u003eCompatible with color-treated hair due to gentle ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Volumizing Foam is ideal for anyone seeking effortless lift and natural texture—especially those with fine to medium hair who want weightless volume, frizz control, and a soft, flexible finish. It’s also a good option for people who prefer clean, vegan formulas and need a styling product that nourishes while it boosts body.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Polysorbate 20 PVP Spirulina Platensis (Algae) Extract* Biotin Sclerocarya Birrea (Marula) Seed Oil* Orbignya Oleifera (Babassu) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Pongamia Glabra (Karanja) Seed Oil* Lactobacillus\/Quinoa Ferment Extract Filtrate Adansonia Digitata (Baobab) Fruit Oil* Phospholipids Glycerin Polyquaternium-55 Phenoxyethanol Caprylyl Glycol Fragrance (Parfum) Trisodium Ethylenediamine Disuccinate Panthenol Citric Acid Citronellol Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much foam should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a golf-ball to ping-pong-ball sized amount for medium hair; reduce for fine hair and increase for thicker hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is gentle, sulfate- and paraben-free, and suitable for color-treated hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53437293953371,"sku":"B07XGD2WVJ","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-foam-front-package.jpg?v=1782341419"},{"product_id":"aluram-coconut-water-smoothing-cream-6-fl-oz-lightweight-frizz-control-shine","title":"ALURAM Coconut Water Smoothing Cream — 6 fl oz Lightweight Frizz Control \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Smoothing Cream is a lightweight styling cream that tames frizz, enhances shine, and smooths all hair textures without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with coconut water plus nourishing Marula and Jojoba oils, this 6 fl oz cream targets flyaways and rough cuticles while delivering hydration and a soft finish. The vegan, cruelty-free formula avoids sulfates, parabens and gluten, making it suitable for daily use and a range of styling techniques from blowouts to heat-styling and air-dried looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ALURAM Coconut Water Smoothing Cream reduce frizz and boost shine?\u003c\/h3\u003e\n\u003cp\u003eThe cream blends lightweight oils with coconut water to smooth the hair surface and seal the cuticle, which reduces static and visible frizz. It leaves a luminous, natural-looking sheen without greasy residue, so hair looks polished rather than weighed down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarula and Jojoba oils soften cuticles for a smoother surface\u003c\/li\u003e\n  \u003cli\u003eCoconut water hydrates without heaviness\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish adds reflective shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work for my hair type and styling routine?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is designed for all hair textures, from fine to coarse, and adapts to multiple styling methods. Use a small amount on damp hair for blow-drying, or smooth through dry hair to tame flyaways and refresh curls between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: apply sparingly to avoid buildup\u003c\/li\u003e\n  \u003cli\u003eCurly\/coily hair: work through sections to define curls and reduce frizz\u003c\/li\u003e\n  \u003cli\u003eHeat styling: adds protection and aids smooth blowouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat are the key ingredients and their benefits?\u003c\/h3\u003e\n\u003cp\u003eCore actives like coconut water supply lightweight moisture, while Marula and Jojoba oils nourish and help seal the hair shaft. The cream also includes essential vitamins for overall hair health and a touch of conditioning agents to detangle and soften strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water: hydration without weight\u003c\/li\u003e\n  \u003cli\u003eMarula oil: softens and restores luster\u003c\/li\u003e\n  \u003cli\u003eJojoba oil: balances moisture and reduces breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the smoothing cream for best results?\u003c\/h3\u003e\n\u003cp\u003eDispense a pea-to-nickel-sized amount depending on hair length and thickness, then emulsify between palms and distribute from mid-lengths to ends. For maximum frizz control, apply to damp hair before blow-drying; for quick touch-ups, smooth a small amount over dry hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDamp hair: apply section by section before styling\u003c\/li\u003e\n  \u003cli\u003eDry hair: use sparingly on problem areas\u003c\/li\u003e\n  \u003cli\u003eCombine with other styling products as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Coconut Water Smoothing Cream is ideal for anyone seeking lightweight frizz control and radiant shine without heavy silicones or harsh additives. It fits salon-style routines and casual daily care alike — a practical choice for people with color-treated, curly, straight, or mixed-texture hair who want manageable, touchable results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) PVP C12-15 Alkyl Benzoate Glycerin Phenyl Trimethicone Polyquaternium-37 Sclerocarya Birrea (Marula) Seed Oil* Simmondsia Chinensis (Jojoba) Seed Oil* Ricinus Communis (Castor) Seed Oil* Moringa Oleifera Seed Oil* Persea Gratissima (Avocado) Oil* Orbignya Oleifera (Babassu) Seed Oil* Phospholipids Biotin Fragrance (Parfum) Lauryl Glucoside Phenoxyethanol Amodimethicone Cetrimonium Chloride Trideceth-12 Hydroxyethylcellulose Dicaprylyl Carbonate Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Amyl Cinnamal Citronellol Coumarin Geraniol Hydroxycitronellal Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Coconut Water Smoothing Cream safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate- and paraben-free formula is gentle on color-treated hair and helps maintain vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea to nickel-sized amount and adjust by hair length and thickness to avoid buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53437294412123,"sku":"B07XDCMM2D","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-packaging_1910a137-d973-482e-9386-8bd1eb9152da.jpg?v=1782341439"},{"product_id":"aluram-hydrate-repair-hair-treatment-11-fl-oz-intensive-moisture-mask-with-squalane-biotin-for-damaged-frizz-prone-hair","title":"ALURAM Hydrate \u0026 Repair Hair Treatment 11 fl oz — Intensive Moisture Mask with Squalane \u0026 Biotin for Damaged, Frizz-Prone Hair","description":"\u003cp\u003e\u003cstrong\u003eALURAM Hydrate \u0026amp; Repair Hair Treatment is an intensive moisture and repair mask that nourishes over-processed hair, reduces breakage, and restores shine without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a deep-conditioning step in your routine, this 11 fl oz treatment blends targeted actives and botanical oils to replenish dry, stressed hair. The formula combines squalane and biotin with marula oil and a rich fatty-acid profile to improve manageability, smooth frizz, and help minimize split ends. It’s free from sulfates, parabens, gluten, and animal testing, making it a mindful choice for everyday routines and salon-style maintenance at home.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment rebuild moisture for damaged hair?\u003c\/h3\u003e\n\u003cp\u003eThe product restores hydration by delivering lightweight emollients and humectants that penetrate the hair fiber, helping it regain elasticity and softness. Squalane locks in moisture while supporting a smooth cuticle surface, and biotin helps fortify strands over repeated uses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep-penetrating squalane for lasting hydration\u003c\/li\u003e\n  \u003cli\u003eBiotin to support hair strength and resilience\u003c\/li\u003e\n  \u003cli\u003eFatty-acid blend that conditions without heaviness\u003c\/li\u003e\n  \u003cli\u003eWeekly or as-needed application for intensive care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it tame frizz and improve shine on different hair types?\u003c\/h3\u003e\n\u003cp\u003eYes—marula oil and the moisturizing complex smooth the cuticle to reduce frizz and reflect light for a shinier finish. The formula is balanced so it works on fine, medium, and thick textures without leaving a greasy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMarula oil smooths flyaways and enhances luster\u003c\/li\u003e\n  \u003cli\u003eNon-greasy hydration keeps fine hair light\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated, curly, or straight hair\u003c\/li\u003e\n  \u003cli\u003eHelps minimize the look of split ends over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use ALURAM Hydrate \u0026amp; Repair for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair from mid-lengths to ends and leave on according to your hair’s needs—short treatments for quick refreshes or longer masks for deep repair. Rinse thoroughly and style as usual; use weekly or whenever hair feels brittle or dull.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampooing on damp hair for optimal absorption\u003c\/li\u003e\n  \u003cli\u003eLeave on 5–20 minutes depending on damage level\u003c\/li\u003e\n  \u003cli\u003eRinse well, then style; adjust frequency based on condition\u003c\/li\u003e\n  \u003cli\u003eCan be part of a weekly deep-care ritual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this formula clean and safe for my routine?\u003c\/h3\u003e\n\u003cp\u003eThe treatment is formulated without sulfates, parabens, or gluten and is vegan and cruelty-free, making it compatible with many clean-beauty routines. Its ingredient profile focuses on nourishing, recognizable components rather than harsh surfactants or unnecessary fillers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and paraben-free for gentler care\u003c\/li\u003e\n  \u003cli\u003eGluten-free for sensitive users who avoid gluten in cosmetics\u003c\/li\u003e\n  \u003cli\u003eConcentrated formula for fewer applications and less waste\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for?\u003c\/p\u003e\n\u003cp\u003eALURAM Hydrate \u0026amp; Repair Hair Treatment is ideal for anyone with chemically treated, heat-styled, or naturally dry hair seeking a restorative mask that balances intensive moisture with lightweight finish. It suits busy people who want a simple, effective weekly treatment as well as professionals and enthusiasts looking for a reliable product to support hair strength, shine, and manageability without compromising clean-beauty values.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Cetyl Alcohol Behentrimonium Chloride Cyclopentasiloxane Cetearyl Alcohol Propanediol Cocos Nucifera (Coconut) Oil Amodimethicone Quaternium-80 Polyquaternium-7 Glycerin Squalane Biotin Phospholipids Sclerocarya Birrea (Marula) Seed Oil* Persea Gratissima (Avocado) Oil* Ricinus Communis (Castor) Seed Oil* Orbignya Oleifera (Babassu) Seed Oil* Butyrospermum Parkii (Shea) Butter Diheptyl Succinate Capryloyl Glycerin\/Sebacic Acid Copolymer Dimethiconol PEG-40 Hydrogenated Castor Oil Ceteareth-25 Fragrance (Parfum) Phenoxyethanol Ethylhexylglycerin Citric Acid Maltodextrin Benzyl Benzoate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance or more often for severely damaged hair; leave on 5–20 minutes depending on need.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the sulfate-free, gentle formula is suitable for color-treated hair and helps enhance shine without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53437696704859,"sku":"B09MVQCK1J","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-bottle_708886c2-42a6-4be2-96e7-8894c47f6e4a.jpg?v=1782344339"},{"product_id":"aluram-coconut-water-daily-conditioner-12-fl-oz-silicone-free-hydration-shine-for-all-hair-types","title":"ALURAM Coconut Water Daily Conditioner 12 fl oz — Silicone-Free Hydration \u0026 Shine for All Hair Types","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Conditioner is a silicone-free, salon-inspired conditioner that hydrates, strengthens, and adds shine to all hair types using coconut water plus rosehip and watermelon seed oils.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight daily conditioner is formulated to deliver clean hydration without silicones, sulfates or parabens. Designed by stylists for everyday use, it targets breakage and improves elasticity with essential fatty acids and nutrient-rich botanicals. The 12 fl oz bottle gives you a practical supply for a consistent routine whether your hair is color-treated, textured, fine or thick.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this conditioner hydrate hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eThe coconut water base supplies quick-absorbing moisture that replenishes strands without leaving a heavy residue. Lightweight plant oils like rosehip and watermelon seed add nourishment and smoothness while preserving natural movement and volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water for fast hydration and mineral replenishment\u003c\/li\u003e\n  \u003cli\u003eRosehip oil adds essential fatty acids to restore softness\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil locks in moisture without greasiness\u003c\/li\u003e\n  \u003cli\u003eSilicone-free formulation keeps hair touchable and bouncy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help reduce breakage and improve elasticity?\u003c\/h3\u003e\n\u003cp\u003eThe formula is enriched with nutrients and fatty acids that fortify the hair shaft and improve flexibility, making strands less prone to snapping. Regular use supports stronger, more resilient hair over time when used alongside a gentle shampoo and proper detangling techniques.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEssential fatty acids nourish cuticles to reduce brittleness\u003c\/li\u003e\n  \u003cli\u003eProtein-friendly conditioning supports elasticity\u003c\/li\u003e\n  \u003cli\u003eDetangling benefits lower mechanical damage during styling\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair to help maintain vibrancy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs ALURAM Coconut Water Daily Conditioner suitable for color-treated or damaged hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this salon-inspired conditioner is formulated to be gentle on color and effective on damaged strands. It does not contain sulfates or parabens, reducing the risk of stripping while helping to lock in moisture and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients help preserve hue and gloss\u003c\/li\u003e\n  \u003cli\u003eFree of harsh sulfates and parabens to minimize fading\u003c\/li\u003e\n  \u003cli\u003eNourishing oils help restore luster to stressed hair\u003c\/li\u003e\n  \u003cli\u003eRecommended for regular use to support repair and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this conditioner for the best results?\u003c\/h3\u003e\n\u003cp\u003eApply after shampooing to towel-dried hair, focusing on mid-lengths to ends where damage and dryness concentrate. Leave in for one to three minutes for light conditioning or longer for an intensive boost, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse with a gentle shampoo for clean foundations\u003c\/li\u003e\n  \u003cli\u003eComb through with a wide-tooth comb to detangle while conditioning\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time depending on hair porosity and needs\u003c\/li\u003e\n  \u003cli\u003eFollow with a leave-in or oil if extra moisture is required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Daily Conditioner is designed for anyone seeking a clean, effective daily conditioner—men and women with fine to coarse hair, color-treated or naturally textured hair, and people looking to reduce breakage and enhance shine without silicones or harsh chemicals. If you want a salon-rooted product that emphasizes natural hydration, sustainable ingredients, and everyday manageability, this conditioner fits into most uncomplicated haircare routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Behentrimonium Chloride Cetyl Alcohol Caprylic\/Capric Triglyceride Rosa Canina (Rosehip) Fruit Oil* Citrullus Lanatus (Watermelon) Seed Oil Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Punica Granatum (Pomegranate) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Lactobacillus\/Quinoa Ferment Extract Filtrate Phenoxyethanol C15-23 Alkane C13-14 Alkane Fragrance (Parfum) Guar Hydroxypropyltrimonium Chloride Hydroxyethylcellulose PEG-40 Hydrogenated Castor Oil Diheptyl Succinate Capryloyl Glycerin\/Sebacic Acid Copolymer Trisodium Ethylenediamine Disuccinate Citric Acid Ethylhexylglycerin Maltodextrin Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The ALURAM conditioner is sulfate- and paraben-free and formulated to help preserve color while adding hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use ALURAM Coconut Water Daily Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it after every shampoo as a daily conditioner, or as needed for extra moisture and reduced breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438397186395,"sku":"B07XH4VZFP","price":28.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-front-bottle-coconut-water-conditioner.jpg?v=1782354775"},{"product_id":"aluram-coconut-water-daily-shampoo-for-men-women-hydrating-detoxifying-sulfate-free-12-oz","title":"ALURAM Coconut Water Daily Shampoo for Men \u0026 Women — Hydrating, Detoxifying, Sulfate-Free (12 oz)","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Daily Shampoo is a gentle, salon-inspired cleanser that hydrates, detoxifies, and adds volume to all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for both men and women, this coconut-water-based shampoo combines lightweight moisture with active clarifying agents to remove buildup without stripping natural oils. It’s created to support color-treated, damaged, and everyday hair by delivering refreshed texture, added body, and visible shine while staying free of sulfates and parabens.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate hair without weighing it down?\u003c\/h3\u003e\n\n\u003cp\u003eThe lightweight nature of coconut water supplies moisture at the hair’s surface and within the cuticle layer, restoring supple feel without greasy residue. The texture rinses clean, so strands feel softer yet airy, making it easier to style and maintain volume.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInfused with coconut water for instant, non-heavy hydration\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse away without leaving film or buildup\u003c\/li\u003e\n  \u003cli\u003eDesigned to preserve natural movement and body\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help remove impurities and protect color?\u003c\/h3\u003e\n\n\u003cp\u003eDetoxifying components attract and lift away dirt, excess sebum, and product residue while botanicals support shine and manageability. The blend helps clear scalp and shafts of buildup that can dull color and flatten hair, while antioxidant-rich oils help lock in gloss.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCharcoal and clarifying agents to pull impurities from hair and scalp\u003c\/li\u003e\n  \u003cli\u003ePomegranate seed oil to help nourish and preserve color vibrancy\u003c\/li\u003e\n  \u003cli\u003eBalanced formula suitable for color-treated hair maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for sensitive scalps and conscious shoppers?\u003c\/h3\u003e\n\n\u003cp\u003eThe ALURAM formula avoids sulfates and parabens and is cruelty-free, reducing common irritants and aligning with mindful beauty choices. It’s formulated for everyday use and crafted with simple, responsible ingredients to lower the risk of irritation while supporting environmental considerations.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free and paraben-free for gentler cleansing\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production standards\u003c\/li\u003e\n  \u003cli\u003eMade with sustainable-minded ingredient choices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will this shampoo change my daily hair routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse as your regular cleansing step to simplify care: it refreshes the scalp, lifts dulling residue, and improves manageability so styling takes less time. Over several washes you should notice cleaner-feeling hair with added lift and a healthier-looking sheen.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDaily-friendly—safe for frequent washing\u003c\/li\u003e\n  \u003cli\u003eEnhances natural volume and eases detangling\u003c\/li\u003e\n  \u003cli\u003ePairs well with conditioners or treatments for targeted needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Daily Shampoo is crafted for anyone seeking a mild, effective cleanser that balances hydration and detoxifying performance—ideal for people with fine, normal, or color-treated hair who want fuller-looking, shinier locks without harsh ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Sodium C14-16 Olefin Sulfonate Cocamide MIPA Sodium Lauroyl Methyl Isethionate Glycerin Cocamidopropyl Hydroxysultaine Punica Granatum (Pomegranate) Seed Oil* Charcoal Powder Sclerocarya Birrea (Marula) Seed Oil* Helianthus Annuus (Sunflower) Seed Oil* Spirulina Platensis (Algae) Extract* Urtica Dioica (Nettle) Extract* Citrullus Lanatus (Watermelon) Seed Oil Lactobacillus\/Quinoa Ferment Extract Filtrate Lauryl Glucoside Decyl Glucoside Cocamidopropyl Betaine Sodium Cocoyl Isethionate Sodium Lauroyl Lactylate PPG-3 Caprylyl Ether Fragrance (Parfum) Phenoxyethanol Guar Hydroxypropyltrimonium Chloride Sodium Methyl Oleoyl Taurate Polyquaternium-7 Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Citronellol Coumarin Limonene Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the gentle, sulfate-free formula is suitable for daily washing and maintains hydration without stripping natural oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the detoxifying yet mild ingredients help remove buildup while supporting color vibrancy and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438397251931,"sku":"B07XH44X2B","price":28.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-coconut-water-shampoo-front-bottle_e1ce8773-030e-4d9c-959f-00c37ecb5a88.jpg?v=1782354775"},{"product_id":"aluram-curl-cream-define-hydrate-curls-6-fl-oz-coconut-water-medium-hold","title":"ALURAM Curl Cream — Define \u0026 Hydrate Curls, 6 fl oz | Coconut Water, Medium Hold","description":"\u003cp\u003e\u003cstrong\u003eALURAM Curl Cream is a lightweight styling cream that defines natural curls, adds hydration with coconut water, and delivers soft, touchable hold without greasiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated to enhance curl shape while keeping hair manageable, this 6 fl oz cream targets definition, frizz control, and moisture. It layers easily with your existing wash-day routine and is designed to preserve natural movement so curls look polished yet flexible. The formula focuses on providing medium hold and a soft finish rather than stiff crunch, making it suitable for everyday styling.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ALURAM Curl Cream shape and define curls?\u003c\/h3\u003e\n\u003cp\u003eThe cream helps reinforce each curl’s pattern by coating strands with a lighter styling base that encourages cohesion without weighing hair down. It creates separation and lessens flyaways so curls read as distinct spirals instead of frizz-prone volume.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold to maintain curl structure through the day\u003c\/li\u003e\n  \u003cli\u003eLightweight base that avoids buildup and crunchy residue\u003c\/li\u003e\n  \u003cli\u003eEnhances curl clumping for clearer definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hydration benefits does the coconut water formula provide?\u003c\/h3\u003e\n\u003cp\u003eCoconut water is included to deliver quick moisture absorption and help reduce dryness along the hair shaft. Rather than heavy oils, the ingredient aims to hydrate and improve softness so curls remain springy and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers light hydration to combat brittle texture\u003c\/li\u003e\n  \u003cli\u003eHelps reduce frizz by smoothing the hair cuticle\u003c\/li\u003e\n  \u003cli\u003eKeeps curls flexible without a greasy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this cream control frizz and flyaways without stiffness?\u003c\/h3\u003e\n\u003cp\u003eThe formulation balances frizz control with flexibility, calming stray hairs while retaining the natural bounce of curls. Results look groomed and polished instead of overly rigid because the product emphasizes softness over maximum hold.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTames flyaways for a smoother silhouette\u003c\/li\u003e\n  \u003cli\u003eSoft finish that preserves natural movement\u003c\/li\u003e\n  \u003cli\u003eApplies evenly to avoid sticky or heavy patches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use ALURAM Curl Cream in my styling routine?\u003c\/h3\u003e\n\u003cp\u003eApply to damp, freshly washed hair for best absorption; distribute evenly from mid-lengths to ends and scrunch or diffuse as desired. It works as a standalone styler on lighter textures or as a finishing layer over leave-in conditioner for thicker curls.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a dime-to-quarter-sized amount depending on density\u003c\/li\u003e\n  \u003cli\u003eDistribute with fingers or a comb, then scrunch or air-dry\u003c\/li\u003e\n  \u003cli\u003eLayer with other ALURAM products for added moisture or hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ALURAM Curl Cream suits anyone with naturally curly or wavy hair seeking enhanced shape, manageable softness, and moderate hold without heaviness. It’s appropriate for fine to medium-thick curls that need definition and frizz control, and for those who prefer a touchable, non-crunch finish. If you want clearer curl patterning with added hydration from coconut water and easy layering in your routine, this product is designed to fit into everyday styling and refresh days alike.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Glycerin Cetearyl Alcohol Cocos Nucifera (Coconut) Oil Butyrospermum Parkii (Shea) Butter Opuntia Tuna (Prickly Pear) Fruit Extract Helianthus Annuus (Sunflower) Seed Oil Sclerocarya Birrea (Marula) Seed Oil* Spirulina Platensis Extract* Persea Gratissima (Avocado) Oil* Biotin Phospholipids Polysorbate 60 Steareth-20 Polyquaternium-37 Polyquaternium-4 Dicaprylyl Carbonate Fragrance (Parfum) Ceteareth-25 PEG-150 Stearate Oleth-10 Sorbitan Stearate Ethylhexylglycerin Lauryl Glucoside Citric Acid Leuconostoc\/Radish Root Ferment Filtrate Phenoxyethanol Maltodextrin Coumarin Amyl Cinnamal Benzyl Benzoate Hexyl Cinnamal Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Curl Cream suitable for fine curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — its lightweight formula provides definition without heavy buildup, suitable for fine to medium curl types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on dry hair to refresh curls?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply a small amount to dry hair to tame frizz and reshape curls, avoiding over-application to prevent stickiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438446862683,"sku":"B09V9M5Y8Q","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-curl-cream-front-jar.jpg?v=1782356029"},{"product_id":"aluram-high-shine-glossing-treatment-9-75-fl-oz-tri-gloss-shine-complex-for-weightless-color-safe-gloss-frizz-control","title":"ALURAM High Shine Glossing Treatment — 9.75 fl oz, Tri-Gloss Shine Complex for Weightless, Color-Safe Gloss \u0026 Frizz Control","description":"\u003cb\u003eALURAM High Shine Glossing Treatment is a lightweight, color-safe finishing formula that instantly boosts surface shine while conditioning and reducing frizz for all hair types.\u003c\/b\u003e\n\n\u003cp\u003eThis glossing treatment uses ALURAM’s Tri-Gloss Shine Complex — a blend of lactic acid, hibiscus extract, and coconut oil — to remove dulling buildup, smooth the hair cuticle, and restore a glossy, touchable finish without weighing hair down. The 9.75 fl oz pump bottle is designed for easy dispensing at the sink or in a styling routine, delivering concentrated shine and moisture that works on color-treated, chemically relaxed, or natural hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this treatment create mirror-like shine quickly?\u003c\/h3\u003e\n\u003cp\u003eThe formula polishes and seals the hair surface by smoothing lifted cuticle scales and removing residues that scatter light. Gentle exfoliation from lactic acid helps clarify dull buildup, while hibiscus extract and coconut oil add smoothing and reflective qualities for an immediate glossy effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLactic acid refines the hair surface to improve light reflection.\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract smooths strands and supports natural gloss.\u003c\/li\u003e\n  \u003cli\u003eCoconut oil seals moisture and increases surface slip for shine.\u003c\/li\u003e\n  \u003cli\u003eLightweight emollients avoid a heavy or greasy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect and preserve color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the treatment is formulated to be color-safe and helps lock in moisture so color looks vibrant longer. By reducing porosity and smoothing the cuticle, it minimizes color fade caused by rough, damaged hair surfaces while keeping strands soft.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe ingredients that avoid stripping dyes.\u003c\/li\u003e\n  \u003cli\u003eMoisture-retaining coconut oil to reduce dryness and fading.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action lowers pigment loss from abrasion.\u003c\/li\u003e\n  \u003cli\u003eSuitable for repeated use as part of a color-care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it handle frizz, detangling, and everyday manageability?\u003c\/h3\u003e\n\u003cp\u003eThe glossing treatment smooths hair fibers to reduce frizz and split-end appearance while improving comb-through ease. It’s concentrated yet weightless, so it tames flyaways and aids detangling without making hair feel stiff or coated.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSmoothing agents reduce surface friction for easier detangling.\u003c\/li\u003e\n  \u003cli\u003eLight slip from coconut oil helps remove tangles gently.\u003c\/li\u003e\n  \u003cli\u003eFrizz-control without heavy silicones or residue build-up.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, touchable, and ready for styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow and when should I use the ALURAM glossing treatment?\u003c\/h3\u003e\n\u003cp\u003eUse it as a finishing step on damp or dry hair, or add a small amount after shampooing and conditioning to boost shine before styling. A little goes a long way: start with a pea-sized amount and increase for longer or thicker hair to maintain a lightweight, luminous finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair before blow-drying for long-lasting gloss.\u003c\/li\u003e\n  \u003cli\u003eUse sparingly on dry hair to smooth frizz and enhance shine.\u003c\/li\u003e\n  \u003cli\u003eCompatible with heat styling to amplify reflective surface effects.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily styling as part of a color-care regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM High Shine Glossing Treatment is made for anyone who wants professional-looking shine and improved manageability without added weight — ideal for people with color-treated, chemically processed, textured, or naturally straight hair seeking a polished finish. It’s also a great option for stylists and at-home users who need a reliable, color-safe shine booster that clarifies buildup while conditioning.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract), Cetearyl Alcohol, Behentrimonium Methosulfate, Caprylic\/Capric Triglyceride, Lactic Acid, Hibiscus Rosa-Sinensis Flower Extract, Sclerocarya Birrrea (Marula) Oil*, Phospholipids, Biotin, Nigella Sativa Seed Oil, Cocos Nucifera (Coconut) Oil*, Dimethicone, Glycerin, Bis-Diisopropanolamino-PG-Propyl Disiloxane\/Bis-Vinyl Dimethicone Copolymer, Fragrance (Parfum), Tetrasodium Glutamate Diacetate, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, PEG-40 Hydrogenated Castor Oil, Benzyl Alcohol, Hydroxycitronellal\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM glossing treatment safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and helps smooth the cuticle to preserve vibrancy without stripping dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount for short hair; increase to a nickel-to-quarter size for medium to long hair as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438462624091,"sku":"B0DMVTB4BW","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-high-shine-bottle-front.jpg?v=1782356542"},{"product_id":"aluram-hair-styling-clay-3-4-fl-oz-medium-flexible-hold-soft-satin-finish-clean-beauty","title":"ALURAM Hair Styling Clay 3.4 fl oz — medium flexible hold, soft satin finish, clean-beauty","description":"\u003cp\u003e\u003cstrong\u003eALURAM Hair Styling Clay delivers a medium, flexible hold with a soft satin finish while smoothing flyaways for long-lasting, flake-free styles.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned as a clean-beauty styling product, this 3.4 fl oz clay blends workable texture with nourishing botanicals so you can shape hair without stiffness or residue. It combines natural seed oil and nettle extracts with an eco-friendly formulation that’s vegan, cruelty-free, and free from sulfates, parabens, and gluten. Whether you’re building beachy waves, polishing short textured cuts, or taming frizz, ALURAM offers controlled hold and a polished appearance that stays comfortable all day.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this clay hold and finish my hairstyle?\u003c\/h3\u003e\n\u003cp\u003eThe formula provides a medium, pliable hold that keeps hair shaped without feeling crunchy. A soft satin finish keeps hair looking natural and slightly lustrous rather than matte or greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium, flexible hold preserves movement and restyling ability.\u003c\/li\u003e\n  \u003cli\u003eSoft satin sheen avoids the flatness of full matte products.\u003c\/li\u003e\n  \u003cli\u003eNo visible flaking or white residue, even after prolonged wear.\u003c\/li\u003e\n  \u003cli\u003eWorks on wet or dry hair for different styling techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients make it nourishing and clean-beauty friendly?\u003c\/h3\u003e\n\u003cp\u003eKey botanicals such as Karanja seed oil and nettle extracts are included to help condition strands while styling. The clay is formulated without sulfates, parabens, or gluten and is certified vegan and cruelty-free, aligning with cleaner personal-care preferences.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKaranja seed oil adds lightweight nourishment and shine management.\u003c\/li\u003e\n  \u003cli\u003eNettle extract supports softer texture and smoother flyaways.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and gluten for gentler daily use.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free standards for ethical sourcing and testing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types and styles benefit most from ALURAM clay?\u003c\/h3\u003e\n\u003cp\u003eThis styling clay is formulated to be multipurpose and adaptable to a wide range of hair types—from fine to coarse—and lengths. It excels at creating beach waves, finishing textured short cuts, and tidying frizz or flyaways without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds texture without stiffness or heaviness.\u003c\/li\u003e\n  \u003cli\u003eMedium hair: builds shape and separation for layered looks.\u003c\/li\u003e\n  \u003cli\u003eCoarse or curly hair: tames frizz and defines shape with flexibility.\u003c\/li\u003e\n  \u003cli\u003eShort styles: perfect for textured, piecey finishes and control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply ALURAM Hair Styling Clay for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms and work evenly through dry or towel-dried hair, focusing on roots for lift or ends for separation. Start light; add more product only where needed to avoid buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor texture: apply to towel-dried hair and scrunch or finger-style.\u003c\/li\u003e\n  \u003cli\u003eFor finishing: use a pea-sized amount on dry hair to smooth flyaways.\u003c\/li\u003e\n  \u003cli\u003eFor separation: target mid-lengths and ends and twist small sections.\u003c\/li\u003e\n  \u003cli\u003eWash out easily at the end of the day with your regular shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Hair Styling Clay is for anyone seeking a clean-beauty styling product that balances hold, texture, and nourishment. It’s ideal for people who want a natural-looking finish without stiffness or flakes—suitable for everyday use on men and women with short to medium-length styles, layered cuts, or textured looks. If you prefer eco-conscious formulas that still perform, this clay gives workable control and a polished satin finish while supporting vegan and cruelty-free values.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients\/Ingrédients: Coconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit\/Fruit Juice Extract) Synthetic Beeswax Olea Europaea (Olive) Fruit Oil Cetearyl Alcohol PVP Ozokerite Diatomaceous Earth Ricinus Communis (Castor) Seed Oil Ceteareth-25 PEG-40 Hydrogenated Castor Oil Isopropyl Palmitate Dimethicone Fragrance (Parfum) VP\/VA Copolymer Hydrogenated Rhus Verniciflua Peel Wax Rhus Succedanea Fruit Wax Sclerocarya Birrea (Marula) Seed Oil * Nigella Sativa (Black Cumin) Seed Oil * Pongamia Glabra (Karanja) Seed Oil * Adansonia Digitata (Baobab) Fruit Oil * Helianthus Annuus (Sunflower) Seed Oil * Urtica Dioica (Nettle) Extract * Phenoxyethanol Propanediol Potassium Sorbate Ethylhexylglycerin Citric Acid Ascorbyl Palmitate Tocopherol Maltodextrin Coumarin Linalool Alpha-Isomethyl Ionone Limonene Benzyl Benzoate *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Hair Styling Clay good for curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It tames frizz, defines shape, and provides flexible hold for curls without crunch or flakes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this clay make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The lightweight formula delivers a soft satin finish that controls shine without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438479466843,"sku":"B089229W9G","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-clay-front-packaging.jpg?v=1782357036"},{"product_id":"aluram-golden-glow-body-lotion-18-fl-oz-hydrating-self-tanner-with-squalane-watermelon-seed-oil","title":"ALURAM Golden Glow Body Lotion — 18 fl oz Hydrating Self-Tanner with Squalane \u0026 Watermelon Seed Oil","description":"\u003cp\u003e\u003cstrong\u003eAluram Golden Glow Body Lotion is a lightweight, hydrating daily lotion that builds a subtle, natural-looking golden tan while nourishing skin with squalane and watermelon seed oil.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday use, this 18 fl oz lotion combines moisturizing actives with a hint of natural sunless tanner to deliver both soft, supple skin and a gradual, streak-free radiance. The formula aims to replace heavier body butters by providing long-lasting hydration in a light texture, and its buildable tint lets you control how much color you develop over successive applications.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this lotion give a golden tone without sun exposure?\u003c\/h3\u003e\n\u003cp\u003eThe formula contains a small, natural sunless tanner that deposits a gradual, even color with repeated use rather than an immediate bronzing dye. Because it builds slowly, it reduces the risk of streaking and allows you to layer until you reach your desired warmth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSubtle self-tanner blend for progressive color\u003c\/li\u003e\n  \u003cli\u003eStreak-resistant lightweight lotion base\u003c\/li\u003e\n  \u003cli\u003eLayerable application: more passes = deeper tone\u003c\/li\u003e\n  \u003cli\u003eColor fades naturally or with exfoliation if you stop using it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this lotion keep my skin hydrated all day?\u003c\/h3\u003e\n\u003cp\u003eYes — the lotion balances rich hydration with a light finish, offering moisture comparable to a body butter but without heaviness. Key emollients help lock in softness while the texture absorbs quickly so skin feels nourished, not greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSqualane supports skin barrier and long-lasting softness\u003c\/li\u003e\n  \u003cli\u003eWatermelon seed oil provides lightweight nourishment and silky finish\u003c\/li\u003e\n  \u003cli\u003eHydrating formulation suitable for daily use on body and limbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for an even, natural-looking glow?\u003c\/h3\u003e\n\u003cp\u003eApply the lotion to clean, dry skin, using circular motions to blend thoroughly into areas prone to uneven color (knees, elbows, ankles). Reapply every few days to build color; exfoliate first if you want to remove or even out the tint faster.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or every other day to build tone gradually\u003c\/li\u003e\n  \u003cli\u003eExfoliate once weekly to maintain smooth, even color\u003c\/li\u003e\n  \u003cli\u003eWash hands after application or use a tanning mitt for precision\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAre there any fragrance or finish expectations?\u003c\/h3\u003e\n\u003cp\u003eThe lotion is formulated to be pleasant and unobtrusive, absorbing to a soft, non-greasy finish that layers well under clothing. Any subtle scent is intended to be mild so it won’t overpower your usual fragrance routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, fast-absorbing feel beneath clothing\u003c\/li\u003e\n  \u003cli\u003eDesigned for low-odor wearability\u003c\/li\u003e\n  \u003cli\u003eWorks smoothly under makeup or body oils if desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Aluram Golden Glow Body Lotion is suited to anyone who wants hydrated, touchably soft skin with a controllable sunless tan—perfect for people who prefer a low-maintenance glow without UV exposure, those with normal to dry skin looking for daily moisture, or users seeking a lighter alternative to thick body butters. It’s ideal if you want a buildable, natural-looking bronze while keeping skin nourished with squalane and watermelon seed oil.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit Extract), Propylene Glycol, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Isopropyl Myristate, Ceteareth-25, Glycerin, Dihydroxyacetone, Sorbitan Stearate, Citrullus Lanatus (Watermelon) Seed Oil, Squalane, Punica Granatum (Pomegranate) Seed Oil*, Sclerocarya Birrea (Marula) Seed Oil*, Ricinus Communis (Castor) Seed Oil*, Cannabis Sativa (Hemp) Seed Oil, Sodium Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol, Dimethicone, Cetyl Alcohol, Sodium Gluconate, Citric Acid, Tocopheryl Acetate, Amyl Cinnamal, Benzyl Benzoate, Citral, Coumarin, Hexyl Cinnamal, Linalool, Geraniol *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long until I see the tan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You’ll notice a subtle tone after the first application, with a deeper glow developing after several days of regular use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated for everyday use with lightweight emollients, but patch-test first if you have sensitive skin or known allergies.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438539759963,"sku":"B0CTMBB8CJ","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-golden-glow-front-bottle.jpg?v=1782358714"},{"product_id":"aluram-coconut-water-texture-spray-8-fl-oz-light-hold-beachy-texture-hydrating-definition","title":"ALURAM Coconut Water Texture Spray — 8 fl oz light hold beachy texture, hydrating definition","description":"\u003cp\u003e\u003cstrong\u003eALURAM Coconut Water Texture Spray is a lightweight styling mist that adds beachy texture, soft definition, and flexible hold while hydrating hair with coconut water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis spray is designed to create lived-in, tousled styles without stiffness. Formulated with coconut water and botanical extracts, it refreshes strands and reduces the dry, crunchy feel typical of some texturizers. Use it on damp hair to boost wave formation or on dry hair to revive second-day styles and create separation for a modern, undone finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this spray change my hair’s look and feel?\u003c\/h3\u003e\n\u003cp\u003eThe mist builds subtle grit and separation so hair looks air-dried and textured rather than flat or overly styled. It leaves strands touchable and soft, not stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAdds lightweight texture and visible definition to waves and layers\u003c\/li\u003e\n  \u003cli\u003eCreates separation for piecey, effortless styles\u003c\/li\u003e\n  \u003cli\u003eKeeps hair flexible for restyling throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to damp hair for enhanced wave formation and natural movement, or spray onto dry hair to refresh and separate strands. A few quick mists are usually enough; build gradually if you want more grit.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDampen hair, scrunch, then mist for long-lasting beach waves\u003c\/li\u003e\n  \u003cli\u003eLightly spray dry hair to revive texture between washes\u003c\/li\u003e\n  \u003cli\u003eUse on roots sparingly to add lift without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for my hair type and daily routine?\u003c\/h3\u003e\n\u003cp\u003eThe formula works across hair types and lengths, from fine to thick and short to long. Because it’s hydrating and free of harsh additives, it integrates easily into everyday styling without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds volume and grit without residue\u003c\/li\u003e\n  \u003cli\u003eCurly or wavy hair: enhances natural shape and reduces frizz\u003c\/li\u003e\n  \u003cli\u003eThick hair: provides definition and control while staying flexible\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients matter and how do they help?\u003c\/h3\u003e\n\u003cp\u003eKey ingredients like coconut water deliver moisture while lightweight texturizers give structure. The blend of natural extracts focuses on gentle styling benefits rather than harsh hold or dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoconut water: hydrates strands and helps prevent frizz\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts: condition hair for a softer finish\u003c\/li\u003e\n  \u003cli\u003eFlexible polymers: give hold without the crunchy feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Coconut Water Texture Spray is ideal for anyone who wants an easy, beach-inspired look—people who prefer soft, touchable texture over stiff styling products. It’s particularly useful for those who refresh hair between washes, want to enhance natural waves, or seek lightweight volume and definition without compromising hair health.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e(Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit Extract), Magnesium Sulfate, Polysorbate 20, Simmondsia Chinensis (Jojoba) Seed Oil*, Spirulina Platensis (Algae) Extract*, Sclerocarya Birrrea (Marula) Oil*, Urtica Dioica (Nettle) Extract*, Rosa Canina (Rosehip) Fruit Oil*, Cocos Nucifera (Coconut) Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Glycerin, Cetrimonium Chloride, Fragrance (Parfum), Caprylyl Glycol, Potassium Sorbate, Citric Acid, Phenoxyethanol, Benzyl Salicylate, Citronellol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Spray on damp hair to enhance waves or on dry hair to refresh and add separation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair feel crunchy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula provides flexible hold so hair stays soft and touchable without stiffness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438540218715,"sku":"B0CTMKDHRQ","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-texture-spray-front-packaging.jpg?v=1782358737"},{"product_id":"aluram-root-boost-spray-for-fine-to-medium-hair-6-fl-oz-lightweight-root-lift-medium-hold-anti-frizz","title":"ALURAM Root Boost spray for fine to medium hair, 6 fl oz — lightweight root lift, medium hold \u0026 anti-frizz","description":"\u003cp\u003e\u003cstrong\u003eALURAM Root Boost is a lightweight spray that lifts roots to add instant volume and natural-looking fullness without stiffness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for fine to medium hair, this 6 fl oz formula delivers root lift, medium hold and anti-frizz protection while remaining weightless. Infused with botanical ingredients such as marula seed oil and kelp extract, it helps support hair strength at the root and protects against heat and humidity. Use it on damp hair before blow-drying or on dry hair for targeted lift where you need it most.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ALURAM Root Boost create long-lasting lift?\u003c\/h3\u003e\n\n\u003cp\u003eThe spray targets the root area with a light film that grips hair at the base, creating elevated volume that lasts through styling and daily movement. Its medium-level hold keeps shape without creating a crunchy feel, so styles remain touchable and natural.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSpray directly at roots to build structure where hair needs it most.\u003c\/li\u003e\n  \u003cli\u003eMedium control that supports blowouts, round-brush styles, and air-dried looks.\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid heavy residue so hair stays buoyant rather than weighed down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on damp and dry hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — ALURAM Root Boost is versatile. On damp hair it helps set lift during blow-drying; on dry hair it refreshes volume and separates flattened roots with precise application.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to towel-dried hair before blow-drying for maximum volume.\u003c\/li\u003e\n  \u003cli\u003eUse a few targeted sprays on dry hair to revive flattened areas between washes.\u003c\/li\u003e\n  \u003cli\u003eWorks with heat tools to lock in shape while providing thermal protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat natural ingredients are in the formula and what do they do?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula blends botanical extracts chosen to nourish and protect hair without excess weight. Marula seed oil helps condition and smooth strands, while kelp extract supports hair strength at the root by delivering minerals and nutrients.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMarula seed oil: lightweight conditioning reduces frizz and adds shine.\u003c\/li\u003e\n  \u003cli\u003eKelp extract: mineral-rich support for root resilience and improved texture.\u003c\/li\u003e\n  \u003cli\u003eNon-greasy delivery system: botanical actives without sticky buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this interfere with color-treated or styled hair?\u003c\/h3\u003e\n\n\u003cp\u003eALURAM Root Boost is formulated to be color-safe and compatible with typical styling routines. It provides protection against heat and humidity while maintaining a natural finish that won’t leave a stiff or flaky residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed.\u003c\/li\u003e\n  \u003cli\u003eOffers thermal protection during blow-drying and hot tools.\u003c\/li\u003e\n  \u003cli\u003eLeaves a natural, touchable finish—no visible buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ALURAM Root Boost suits people with fine to medium hair who want more lift at the roots without sacrificing natural movement. It’s ideal for anyone who styles with a round brush or blow-dryer, needs a quick mid-day boost between washes, or prefers weightless, botanical-forward products that protect from frizz and heat. Whether you’re refreshing second-day hair or building volume for a polished blowout, this spray gives focused lift, nourishing ingredients and medium-lasting hold in a travel-friendly 6 fl oz bottle.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eCoconut Water (Water\/Aqua\/Eau \u0026amp; Cocos Nucifera Fruit Extract), VP\/VA Copolymer, VP\/Methacrylamide\/Vinyl Imidazole Copolymer, Sclerocarya Birrea (Marula) Seed Oil*, Macrocystis Pyrifera (Kelp) Extract, Hydrolyzed Rice Protein, Citrullus Lanatus (Watermelon) Seed Oil, Pongamia Glabra (Karanja) Seed Oil*, Polyquaternium-4, Potassium Sorbate, PEG-40 Hydrogenated Castor Oil, Fragrance (Parfum), Citric Acid, Phenoxyethenol, Caprylyl Glycol, Panthenol, Sodium Metabisulfite, Tetrasodium Glutamate Diacetate, Leuconostoc\/Radish Root Ferment Filtrate, Glycerin, Propanediol, Benzyl Salicylate, Limonene *certified organic ingredients\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply ALURAM Root Boost for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Spray at the root area on damp hair, then blow-dry with a round brush; on dry hair, target flattened zones and lift with fingers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ALURAM Root Boost safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated to be color-safe and provides thermal and anti-frizz protection without visible buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALURAM","offers":[{"title":"Default Title","offer_id":53438540251483,"sku":"B0CTMG88MG","price":33.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/aluram-root-boost-front-packaging.jpg?v=1782358736"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/collections\/aluram-front-packaging-33-8oz.jpg?v=1794342736","url":"https:\/\/remediesbeauty.co.uk\/collections\/brand-aluram.oembed","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}